The packaging is one of the most important things to inspire customers. It is considered a vital element of the marketing mix. It means that packaging plays a significant role in promoting your brand. Retail packaging boxes can be designed in various shapes, sizes, and styles.

The selection of the right colour and text can make your products sell more. Over time different companies are becoming aware of the importance of retail packaging boxes for their brand.

They have started to spend more money to create exceptional designs to stand out. In reality, the packaging is much more than something to deliver a product. Below are some of the aspects which explain how packaging is a smart tool to promote your brand

1. Make your products appealing to customers

The appearance of your presentation packaging boxes is an important factor to drive the number of sales. A strong visual display can attract the customers while a bad one repels them. Customers never give another chance to boxes and wraps which look unattractive. Beautifully designed custom retail packaging plays a crucial role in promoting your brand.

This makes them realize that they have a desire for your product. According to research, about one-third of purchase decisions are made in-store. The visual look of a package performs the part marketing communication with the brand. If designed attractively, it makes a valuable first impression.

The following perfume boxes are designed luxuriously to make the product more appealing for the customers.

2. Explain the key benefits of your brand

Your paper boxes packaging plays a big role in winning the in-store business. It highlights the key benefits and useful features of your products. It’s an effective way to promote your brand in the marketplace. The information which can’t be explained verbally or through advertisement, your retail boxes can do it in the best way.

In the case of custom food packaging, they highlight various important details. The boxes of cereals contain information like ingredients, direction to use, manufacturing and expiry dates, calorie count and nutritional value.

Also Read: The power of storytelling: how to engage your audience

Sometimes, packaging can also add additional benefits to the main product. For example, some sports drinks have an extra flip-top lid. This enables consumers to drink the beverage during sport. Similarly, there are some of the makeup products, which come in exceptionally designed cosmetic boxes. Such extra benefits of packaging attract a customer towards your brand.

3. Innovations in packaging help to improve sales

Designing your customized boxes with innovative designs is the best way to drive your sales. It acts as a smart tool to promote your brand. Customers are always attracted to something unique and innovative. Besides, to create traditional custom cardboard boxes, work on various elements of packaging design to produce interesting variations.

Experiment with different shapes, styles, colours, and fonts. For example, if you want to promote your brand, design custom display boxes or a pop counter to boost its visibility. Place them near the shelves or counter to stimulate purchase behaviour.

4. Communicates overall brand quality

The quality of your custom boxes wholesale communicates the overall quality of your brand. You might have read about how Apple strived on the packaging on its smartphones.

The designers worked on minute details to create a presentation box that communicates the pride of ownership. This makes your packaging a smart tool to promote your brand. The same concept is applied to a variety of product categories. The custom boxes which look expensive tend to communicate a superior brand quality.

5. Creates brand recognition

Packaging plays a prominent role in creating more recognition about your brand. With the help of attractive packaging, small brands can give a tough fight to some of the most successful brands in the market. All you have to do is to design your package in a way that people start recognizing it at a sight.

Also Read: Why reciprocity is key to building deep customer relationships

This can promote your brand effectively and take it a long way. Working on different elements of packaging design like colours, logo, other artwork increases the awareness about your brand and attracts a bigger customer base. Moreover, the way you design your packaging helps in differentiating various products in the same category.

For example, ice cream boxes can be designed in different colours according to the flavour of its ingredients. This not only looks appealing but facilitates the customers in choosing their desired product.

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Decentralized Traded Funds (DEXTF) today announced a US$460,000 seed funding round led by LuneX Ventures and SGInnovate, with the participation of the partners at London-based hedge fund CDAM and undisclosed private investors.

DEXTF is a Singapore-based startup that aims to democratise asset management by bridging investors peer-to-peer with asset managers, eliminating the need for intermediaries.

Claiming to be an oversubscribed round, the startup plans to use the funding to work on the completion of its proof of concept and will use the new capital to launch the product and further develop its technology.

In addition to bridging the connection between investors and asset managers, DEXTF also enables fully decentralised custody, allowing the delegation of investment decisions without transferring ownership of the assets.

In a statement, Mario Aquino, Co-founder and President of DEXTF, dubbed traditional asset management as an industry that is experiencing “a period of significant change.”

Also Read: Golden Gate Ventures, Hanwha Asset Management team up to invest in Series B rounds

This transition is driven by the rise of ETFs and rise of ETFs and passive investments, the search for yield and diversification in a low-interest-rate environment as well as the increasing cost of legacy infrastructure with multiple intermediary layers.

“With DEXTF we are building a new asset management paradigm. One that not only helps traditional asset managers dramatically lower costs and taps into new investment asset classes, but also significantly lowers barriers to entry and democratises the allocation of resources to enable a new generation of digital asset managers,” Aquino said.

“Currently the bearer nature and immutability of digital assets means they cannot be safely invested in with traditional methods, especially when the investment decisions are delegated to third parties. In these cases, the custody of the assets is exposed to risks which can be best addressed by a blockchain solution. By combining blockchain technology with the arbitrage mechanism, a further layer of security is being added providing accountability and transparency,” he added.

DEXTF named Mindful Wealth as a strategic partner.

For LuneX Ventures, the blockchain-focused arm of Golden Gate Ventures, this lead investment is the third deal it concluded together with SGInnovate since its appointment to SGInnovate’s panel of co-investors under the Startup SG Equity scheme for deep tech startups.

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Image Credit: DEXTF

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Recently, I’ve been talking to a lot of entrepreneurs about The Dip — The really hard part of starting something new, where it feels like nothing is going for you. Seth Godin has written about The Dip and why it is an important part of the journey.

The Dip is something that anyone who ventures out beyond the walled garden of a corporate job will encounter at some point. The concept is paralleled in the Initiation phase of Joseph Campbell’s concept of the Hero’s Journey (pictured below). As an entrepreneur, it’s important to understand that a lot of the criticisms that you will receive from investors and potential clients will likely dissipate if you’re able to traverse The Dip. As Seth Godin points out,

“Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.” Rather than fight it, embrace The Dip.

The initiation

For background, the Initiation phase of the Hero’s Journey has several smaller parts (there are other iterations of the stages but for the most part this sums it up well):

Tests, Allies, Enemies: A series of tests that a hero must undergo at the beginning of the long and perilous path of conquests.

Approach to the Innermost Cave: The Hero makes final preparations before taking the final leap into the unknown. The Hero will face doubts and fears that had originally surfaced at the start of the journey.

Ordeal: The Hero must draw upon all of the skills and experiences that were gathered on the journey to overcome the final test.

After this, the Hero receives the Reward and begins the Return. As you can see from the above diagram, a majority of the journey happens in the Unknown. This is an area that isn’t visible to people externally. Typically, everyone will see the subsequent success and envy it. Those people won’t understand the trials and tribulations that were faced.

Enduring

Frequently, I find myself consoling entrepreneurs that are negotiating The Dip in one form or another. Media provides a highlight reel of the good times, giving a distorted perception of the struggles that are necessary the fruits of success can be tasted. The Dip is an opportunity to prove yourself.

A common set of questions that early-stage entrepreneurs may face are, “Why you? Why now?” Realistically, few people are just going to fund hope or some idealistic ambitions. There are far more people that are interested in finding people that have solved difficult problems and come through the other side.

For this reason, it’s important to be resilient but at the same time, listen to what the market is telling you (even your advisors might not have the right answers). In the early stages, keep the burn low. This will give you more time to make mistakes and journey through the valley of darkness.

“If you can keep going when the system is expecting you to stop, you will achieve extraor­dinary results.”

Build from a small base

This might feel frustrating in an age that worships consumption and growth at any cost. Why take the time to get the basics right when the opportunity is so simple for you to see? What if someone copies the idea and gets out ahead of you, taking the market from under you?

Momentum starts slowly. Jim Collins’ concept of starting the flywheel is apt. It takes a massive amount of effort at the beginning and the indications of success will likely be missing. However, when compounded over time, all of the small actions add up. Momentum can build up from a freakishly small base

“It is so easy to overlook how powerful it can be to take something small and hammer away at it, year after year, without stopping. Because it’s easy to overlook, we miss the key ingredients of what caused big things to get big.”

Conclusion

Don’t get angry or annoyed when faced with any of the problems that you face at the early stages of a business. Treat them as challenges, problems to be solved, just like any other. The times that frustrate you in the early days will probably be some of the most fruitful and enjoyable times in hindsight.

In the words of the SEALS:

“Fast is smooth, smooth is fast”

Get the basics right and prove that you can execute. The competitors that you’re benchmarking yourself against may not even be there when you come out the other side of The Dip.

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Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Join our e27 Telegram group here, or our e27 contributor Facebook page here.

Image Credit: Author

Read more at endeavour ventures

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I wonder if Mark Zuckerberg wakes up every morning, checks the news, and dies a little inside.

At the end of June, his company crossed 2 billion users. Since its IPO in 2012, Facebook stock has risen by nearly 5x and the company continues to see incredible growth in the world’s emerging market.

Facebook is the most powerful social media company in the world.

Except it’s not.

That company is Twitter. And, as I will argue, in one moment last night, I realised that this company with slow growth, boring product updates and no profits is the most powerful company in tech.

Come on man…

It is a ridiculous claim, but hear me out, because it starts with a change in opinion.

For about a year now, I have told anyone who would listen that I think Amazon is the most important company in tech, and that it wasn’t even close.

The only other company I would even consider was Google, just because of its sheer volume of information. But Amazon is going after the infrastructure of capitalist economies which I believe will fundamentally alter how we live in the next couple of decades.

I pointed to skyrocketing stock prices, dominant market share (both in e-commerce and cloud computing), and a sense that the company is just scraping the surface of its potential.

In terms of pure financials and money-making potential, I still think Amazon is the clear leader, but my argument was confused with power. It is an easy mistake to make, as that distinction is often blurred, but it is still a mistake.

By Wall Street metrics, Twitter is a dying company (just look at its stock price, dummy). It will never compete with Facebook, and Snapchat has zoomed past in terms of potential. Wall Street tells me that Twitter will go down as a historical footnote of the second startup revolution. Hell, even I wrote that Twitter was dying.

But I forgot that the vast majority of people are not investors, and the masses don’t particularly care about their opinions.

Also Read: Can overfunding kill a startup?

Last night, my inner-teenager rose from the ashes and reminded me that, not only is the finance sector’s view of impact warped, it is incorrect.

So, let’s set the stage.

Donald Trump Jr.

The problem Twitter has is a push-pull between its loyal users and attracting new customers. I would argue that the problem is the most extreme of the major social media platforms.

Twitter is hard, it requires effort and most new users get either frustrated, bored, or both. (Snapchat is also hard, but far less boring with only a few friends).

I recently told my friend with reinvigorated Twitter-interest that she needed to sit down and add 2,000 accounts to follow. Until that happens, Twitter’s usefulness will be opaque at best.

But this required-investment is also Twitter’s strength, and it is particularly why journalists love the platform.

What Twitter has that no other social media can replicate is a sense that it is alive. It sleeps, it gets angry, it is often sarcastic, funny and aggressive. It really never gets happy, but so be it.

A lot of journalists can keep their account open all day, and promptly ignore it. What they are waiting for is the moments when Twitter explodes (and no social media platform has figured out how to replicate a Twitter-explosion). It is a ‘lead’, and now the reporter can do the follow-up research.

For people who are really good at Twitter, they can “feel” the network.

For example, last night I was watching Netflix and had my account open. Usually, if Twitter is open and I don’t pay attention for an hour, it will notify me that I missed 50-60 updates, all on various topics. When I turned off my show, I checked Twitter and saw 600 updates.

What just happened!? There was a David Brooks column that angered some people, but this seemed out of proportion.

Within a minute I had figured it out.

Donald Trump Jr. had just released an email chain admitting he had met with a Russian lawyer to discuss dirt on Hilary Clinton during last year’s US election.

An important point. Trump Jr. did not tell a journalist, who then blasted out the story. He just just dropped the files in his feed and watched the explosion.

Here's my statement and the full email chain pic.twitter.com/x050r5n5LQ

— Donald Trump Jr. (@DonaldJTrumpJr) July 11, 2017

Which led to this hilarious tweet from an independent journalist.

I…worked on this story for a year…and…he just…he tweeted it out.

— Jared Yates Sexton (@JYSexton) July 11, 2017

But it was one semi-sarcastic tweet from the New York Time’s tech reporter, Mike Isaac, that led to my epiphany.

twitter dot com: we may have product and revenue struggles, but we also played an instrumental role in taking down an administration

— ?_? (@MikeIsaac) July 11, 2017

Does Mike Isaac think the Trump administration is over? I doubt it. But he is making a point: this unprofitable company with slow growth has done more to alter modern history than Amazon, Facebook or Google.

If that sounds hyperbolic, here are some examples.

Prove it

So far, I have explained why Twitter is valuable to reporters, which does not support my thesis that it is the most powerful company in tech. So, let’s make that argument.

It boils down to a few things — the 140 character limit, the minimal algorithm and the dumb luck that one of the most powerful people in the world is practically addicted.

Let’s get the obvious example out of the way. Donald Trump would not be President of the United States without Twitter. A lot of factors led to his election, but Twitter is very much one of them.

Ironically, it also might be the vehicle of his demise.

Twitter is Trump’s direct connection to his base, and his go-to tool for pissing off the left. He has a Facebook account, and guess what? Nobody cares.

Trump could Facebook the way he uses Twitter, but he doesn’t; that right there gives Twitter a significant edge.

Now, let’s broaden out a bit but stay in the same general arena.

In 2011, the Russian online activist name Alexei Navalny went after a parliamentary election and in doing so motivated a protest-movement that nearly took down Russia’s President Vladamir Putin. His core form of organisation? Yup, Twitter.

In the process, Russian officials blamed then Secretary of State Hilary Clinton of supporting the opposition, which lead to bad blood that came full circle five years later.

US intelligence agencies all agree the Russians meddled in the US election with the purpose of ensuring that anybody besides Clinton became President. Many people point to the Navalny protests as the moment the antagonistic relationship began.

Finally, if he can navigate Russia’s power-system, Alexei Navalny may very well run for President in Russia next year.

Also Read: News Capsule: The 5 stories that rocked the Asian tech community today

Moving south to Iran, in 2009 Mahmoud Ahmadinejad was elected President with 63 per cent of the vote despite reports of irregularities. It sparked a massive protest movement called the Green Movement that was highly dependent on Twitter for communication.

Despite its eventual failure, the following elections in 2013 and 2017 resulted in a strong mandate for the moderate leader Hassan Rouhani.

If anyone uses the term ‘Twitter Revolution’, they are speaking of the Green Movement.

The most important Twitter-enabled movement was, of course, the Arab Spring. Over six years after the people overthrew the Tunisian government, its hard to think of an event that has more dramatically impacted our world.

Much of the impact has been negative, but it’s the Arab Spring is the most significant event of the last 6 years.

If we look in our own back yard, Twitter was absolutely essential to the success of Occupy Hong Kong in 2014. Part of the reason the protest movement was able to survive for 72 days was because it would pick and choose its locations (and times) to ‘wake up’ and when to ‘sleep’.

To give an example, if rumours circulated that police activity would ramp up, the message would be blasted to the community and within hours the two main locations (which were often fairly empty) would suddenly be filled with tens of thousands of people.

Twitter was the critical means for this communication. WeChat was not as powerful as it is today, but even if it were, privacy/censorship concerns essentially rendered Chinese social media pointless.

Facebook’s algorithm makes this kind of communication nearly impossible. Followers would discover the police are coming to clear the camp eight hours after the protest was over.

Twitter is real-time, and therein lies its power. With the stroke of a thumb, Donald Trump can send thousands of newsrooms into a frenzy, a man in Russia can nearly take down an authoritarian regime and local students can create the most important before/after historical moment in an Asian financial hub.

Will Twitter ever compete with Facebook on the MBA business metrics? No, that seems extremely unlikely.

But that’s not the point.

Other tech companies impact people, Twitter impacts power.

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Copyright: kawing921 / 123RF Stock Photo

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So you’ve got a space at LaunchPad, a few hungry graduates you call ‘employees’, a Slack chat up and running, and you’re all set to be known as ‘The Genius Behind The Next Big StartUp’.

But I have some bad news. It might be the idea of a lifetime, but starting a tech start-up in Singapore may be something to regret in the long run. Despite its reputation as the region’s start-up hub, the conditions here are far from ideal, especially if for those who are just starting out.

Here’s why:

Expensive tech talent

Key to every tech start-up is strong tech talent, and chances are, you’re not going to find that in the Little Red Dot. Look around — tech startups are springing up every day, but graduates with software expertise are rare gems.

Plus, the ones you can find here are often expensive. The head of the Singapore International Chamber of Commerce recently recounted to The Straits Times difficulties faced by Silicon Valley technopreneurs in Singapore. They found a “shortage of good IT developers” with “unrealistic remuneration expectations”.

Don’t expect stellar quality either — he went on to say that these technopreneurs were “disappointed with the quality and quantity of output”. Ouch.

Expensive, well, everything else

IT geeks aren’t the only expensive realities in Singapore — everything else one could possibly need, from office rental to transport can quickly wipe out a young company’s funds.

Also Read: Baidu’s iQiyi said to have filed for US$1B IPO in the US

I’m not the only one saying it; property consultancy firm Knight Frank named Singapore the most expensive city in Southeast Asia for tech start-ups. Need I say more?

No promiscuity

Maybe it’s our conservative Asian values, but we somehow don’t seem to realise that promiscuity pays. Racking up experience at one firm and bringing it to another start-up isn’t stealing ideas, it’s spreading valuable insights and contacts throughout the start-up ecosystem! That brings the whole sector forward.

But remember, promiscuity is NOT job-hopping. That’s just not cool, man.

Also Read: A good chatbot is a USED chatbot

Last word: If you want the benefits of Singapore, but not its high costs, offshoring may be your best bet.

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Keith Tan is the Singaporean entrepreneur behind Start Now, a social enterprise that was acquired in 2015. His current venture, Wonderlabs, was co-founded with Ivan Chang. It operates 3 offshore software development centres in Indonesia, employing 125 software engineers in Yogyakarta and Bandung. Read more of his musings on entrepreneurship here.

Copyright: prestonia / 123RF Stock Photo

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Pintek, Indonesia-based fintech platform that provides credit to consumers and education institutions, announces that it has raised pre-Series A funding led by Global Founders Capital (GFC). The fund was received by SoCap, Pintek’s parent company.

Finch Capital and Amand Ventures also participated in the round. Previously, Finch Capital and Amand Ventures had invested in Pintek’s seed funding together with Japan-based venture capital firm, Strive.

The company said that it plans to use the funding to “drive technological and financial innovation needed to support Indonesia’s education sector to achieve international standards for the country’s economic development”.

SoCap & Pintek Co-founder and CEO, Ioann Fainsilber, noted that Pintek will use the proceeds from the round to expand its technology platform and scale its commercial team.

Also Read: Meet the 10 Indonesian fintech startups you may have never rooted for before

SoCap, Pintek’s parent company that receives the investment, aims to grow ventures facilitating cooperation, exchange, and innovation for social impact in the region. GFC is a seed and growth investor that has backed entrepreneurs worldwide such as those behind Facebook, LinkedIn, Slack, Traveloka, Canva, and HelloFresh.

Tito Costa, Partner at GFC said; ”We look forward to working with Pintek’s team in their mission to provide better access to education to millions of Indonesians. The team has identified a unique, holistic approach to education financing, working in partnership with educational institutions. We are excited to support the company’s new phase of growth.”

“In line with President Jokowi’s vision to reform & improve the country’s quality of education, we find it equally important for education to be financially inclusive and accessible for all Indonesians,” said Hans De Back, Managing Partner at Finch Capital.

Established in 2018, Pintek aims to democratise access to education in Indonesia through affordable and flexible credit to consumers and institutions across the education sector. By servicing the entire education market (including K-12, Vocational, Higher Education, and nonformal), Pintek believes it can essentially service students throughout their education journey.

SoCap & Pintek COO and Co-Founder, Tommy Yuwono, stated that Pintek is keen to collaborate with the Indonesian government and wider stakeholders in helping schools and vocational institutions improve their education infrastructure and management.

Also Read: Fintech startup SuperAtom raises US$24M funding led by Gobi Partners, eyeing expansion to the Philippines

“We are excited to learn that Nadiem Makarim’s Education and Culture Ministry is placing a big focus on technology and making human capital development one of its key priorities for the next 5 years. We believe Pintek can directly contribute to Indonesia’s efforts in improving its education standards and overcome its current skills gap,” Yuwono said.

Pintek claimed that it has partnered with payment infrastructure, education technology, education suppliers, government, and foundations, and has already disbursed loans to customers in 22 provinces in Indonesia. More than half of Pintek’s borrowers were first-time borrowers, showing that consumers are willing to borrow from financial institutions to pursue better education.

Next, the company plans to launch its Syariah product next quarter.
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Digital entertainment company POPS Worldwide (POPS) announces that it has received a US$30 million funding from Mirae Asset – Naver Asia Growth Fund Investment Pte.Ltd, and Eastbridge Partners Pte.Ltd. With the funding, the investors will have a significant minority stake in POPS.

Along with the funding, the company also announces the launch of the POPS App, which the company said will deliver free high-quality premium content and original series, shows, and videos from music, entertainment, and kids.

Esther Nguyen, CEO, and Founder of POPS, said that the investment will be used to scale its direct to consumer strategy through POPS OTT application across the region as well as enter into new markets.

POPS has spent more than a decade of setting up in the digital market in Vietnam and expanding across the region. With the launch of its apps, POPS noted that it made a big move beyond digital entertainment by bringing an entertainment experience.

“More high quality original series will be produced, connecting hot actors and actresses. More shows are upcoming and more premium stories from global studios will appear on our POPS App to bring new experiences every day to our fans. Our stories bring opportunities for fans to experience and connect. We put the fans at the center of our process.” Nguyen added.

Also Read: I still feel we are the underdog: POPS Worldwide CEO

POPS claimed to have a daily-updated library of diverse storytellers, top producers, and artists that create curated and personalised content.

Ji-Kwang Chung, Managing Director of Mirae Asset Capital, said: “We believe in the sustainable competitiveness of POPS after their success over the last 10 years in digital entertainment in Vietnam and Thailand. We share their belief that POPS’ opportunities in the region are enormous.”

Mirae Asset-Naver Asia Growth Fund is 50:50 joint initiatives between Mirae Asset Financial Group, independent financial groups in Asia that provides comprehensive services to clients worldwide – including asset management, wealth management, investment banking, and life insurance.

EastBridge Partners is an independent private equity firm with offices in Seoul, Singapore, and Ho Chi Minh. The company focusses on mid-market growth capital and buyout investment opportunities in Asia.
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Singapore clinches the second position for the highest percentage growth of open source contributors and overall contributors worldwide, according to the latest The State of the Octoverse Report by software development platform GitHub.

The country recorded a 111 per cent year-on-year percentage increase in contributors to all repository types. Coming on top of the list in this category is Hong Kong at 175 per cent, followed by Indonesia with a 90 per cent growth.

Generally, developers in Asia are making their mark in this report with the soaring number of their participation on the platform this year.

In the category of open source contributors, Hong Kong tops the list with a 101 per cent increase in comparison to the previous year, while Japan observes a steady year-on-year growth with a 60 per cent rise.

Indonesia also experienced a 42 per cent growth of open source projects in the platform, the only Southeast Asian country in the category.

Also Read: What are the next steps for startups graduating from an accelerator program?

“Asia’s contributor community has surpassed ones in Europe and North America in annual growth. This indicates a substantial shift in Asia Pacific, from being a consumer to increasingly becoming a contributor to open source,” Sam Hunt, Vice President APAC at GitHub, responded to e27‘s query about the factors that contributed to this phenomenon.

“Southeast Asia is a big part of this shift. The report shows 111 per cent growth in contribution in Singapore. The country is home to a strong startup scene and, once again, this is a testament to the realisation that consumption is not the only value proposition of GitHub. GitHub is more than just a place where you download code. It’s where technology, collaboration and the world’s largest developer community converge and, together, drive innovation,” he continued.

The rise of Asia

The State of the Octoverse Report defines contributions as any substantive action that generates content on GitHub, such as creating an issue, opening a pull request, or commenting on an issue or pull request.

The report stated that over the past year, 10 million new developers joined the GitHub community, contributing to more than 44 million repositories across every continent.

Also Read: ICE71 announces top ten cybersecurity startups from second batch

GitHub said that 88 per cent of these contributors are from outside the US. On average, each open source project on GitHub welcomed contributors from 41 different countries and regions this year.

“Every year since 2014, we’ve seen more open source contributions from outside the United States,” it said.

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Image Credit: Markus Spiske on Unsplash

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In the world of technology, where we have easy access to everything on the mobile phones, like paying bills, transferring money, checking statements, etc. then we are a part of one of the billion-dollar industry called FinTech.

Every product and every company requires marketing and throwing all the eggs in the basket of content and then letting it market the services for you is one of the best options. Content marketing can pave a successful way for your product if portrayed effectively and creatively.

Moreover, organised creative writing also helps to attract customers and this requires safe surfing on the internet to learn more about ongoing trends and its uses, while some sites serve that needs and provide content services on easy access.

 What is FinTech?

It stands for Financial Technology. The word seems simple, but it is changing the world’s economy. It includes products, technologies, business models that are building the financial service industry.

It’s the techniques to change the world by means of transferring and borrowing money. This embraces new technologies for lenders, insurers and asset managers. It is the most significant transformation in banking history.

FinTech is an emerging business that provides financial facilities to the world using modern technology. The investments in this business have increased in the past years.

As people are learning the new techniques, it’s not only making the lives comfortable and practical but is expanding the use of it globally. Around the globe, many countries are using the FinTech, and the adoption rate has reached 67 per cent in China.

Great contest is a rocket fuel

The purpose of the content is to build trust and attract users because good content could bring revenue to a company and increase its user base.

An insightful content, when promoted well, can be profitable. Good content will, therefore, be able to prove long-term brand awareness.

Fun fact: content creation and its marketing have proved to be the most powerful technique that accomplishes the goal of brand promotion and helps in better knowledge of future innovations in the world of technology.

 Content marketing for a FinTech company

For content to stand amidst competition, it should be approached in a unique way. 

FinTech companies should garner a fresher look to their content. Creativity is always the best answer, creating unique concepts and flaunting them like no one else for the marketing campaign.

Also Read: 3 promising fintech verticals in Southeast Asia

To paint a more precise picture lets look at some of the techniques and strategies for good content to market. Content marketing is not an easy task as it requires creative ideas, here we have discussed some strategies to better position your content.

1. Know your audience

Learning and evaluating the demands of the customers and clients is one of the crucial steps to focus before writing content for a FinTech company.

In general, we have no time to read boring content, make it catchy and creative.

2. Focus on the goal

Do not go out of the track. Keep your strategy clear and straight. Evaluate the points that need to be focused and set goals not to lose the main purpose.

3. Organise

Before churning out for ideas to create the best quality content look for an organized set up for your content. The key factors and keywords that need to be part of it. Create a best-opted life cycle for content to be written.

4. Choose the best team

Choose a competent team to work with you. The more productive the environment, the better are the outputs. For fantastic content, constructing an amazing team is a crucial step.

5. Think outside the box

The best content has a revolutionary look that from the mind of an ordinary human turned extraordinary. The most creative idea wins the hearts of people and is easy to catch eyes. Originality always helps in creating the best impacts.

Don’t be afraid to experiment with ideas. A new strategy that has not been used earlier can be a daring way to win people and influence your brand globally. An influential idea or some brand awareness in a new trick never turns out to be a bad idea.

The ideas that are already prevailing in the rest of the world may not be a good trick to catch hearts and win the market. Everyone demands new methods and ways. Likewise, an annoying email is not a good idea, but a catchy advertisement on YouTube or any search engine may serve as a good trick. 

6. Don’t be frugal with quality

Quality over everything. Keep everything later and priority on the first number. Your content should not be satisfactory but outstanding.

It’s easy to write so many blog posts and publish them, but if they are not aligned to the brand’s story, you will lose.

7. Build trust

Trust is the key to every relation. Likewise when we need to make homes in the hearts of people, building a trustworthy relationship is necessary.

Do not add false techniques and catch customers in glittery traps. They might get you people at the initiative, but for a long-lasting mark, it’s more than essential to create a secure connection.

8. Go social

Social media is one of the best technologies ever designed to explore and share new ideas.

We need to learn about the audience and the targeted website that we can use by getting engaged with the world such as Instagram, Twitter, LinkedIn, Tumblr, Pinterest or Facebook.

Also Read: A sneak-peek at the state of Malaysias fintech ecosystem

Each has its own clients and is of advantage to share the ideas of the newest technologies. The hacks of Social media engagement can serve as a way of changing the concept for a brand.

9. Engage with the world

Make sure to engage with the customer either through social media or emails. According to a research 7 out of 10 customers prefer to know about a company through articles, rather than ads.

Send relevant analyses and advantages through emails and education about the ongoing trends and future technology is way too important. 

Conclusion

FinTech is the upcoming rising technology in the world of mobiles and comfortable “on one-click” access. It is an advancement in the world of banking.

But before starting a Fintech company it’s vital to look for its promotion, and the best answer is to create outstanding content that matches the services the company provides.

Moreover, the key factors that need to be looked for in a remarkable material to make a mark are by far the most important thing.

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