
Part one of this guide ended with a draft. This one starts there.
A finished draft is a bit like a packed suitcase: the hard decisions are made, but you can still leave without your passport. Plenty of good contributor articles stumble in this last stretch, with an AI edit that sanded away the author’s voice, a stock photo of two people shaking hands, or an author profile so bare we’re not sure who wrote the piece.
So this part covers the journey from draft to published: how to use AI without handing it the pen, how to pick an image that earns its place, what to expect once you hit submit, and how to make your article keep working for you after it’s live.
Using AI to help you write
AI can make the writing process faster. What it can’t supply is the thing that makes a contributor article worth reading: your experience, your judgement and your point of view.
The simplest rule: use AI to help you think and write better, not to think and write for you. You remain responsible for the story, the argument and every claim in the final draft.
Brainstorming topics
Not sure what to write about? AI can help you turn your experience into article ideas, but only if you give it something to work with.
Instead of asking: “Give me 10 startup article ideas.”
Try: “I am a fintech founder in Singapore. We recently expanded into Indonesia and learned several unexpected lessons about customer acquisition, regulation and hiring. Based on this experience, suggest 10 article ideas for the e27 Contributor Programme. Focus on specific insights that would be useful to other founders rather than promotional topics.”
The first prompt gets you ideas anyone could write. The second gets you ideas only you could write, which is exactly what we look for.
Once you have an idea, AI is also useful for pressure-testing it. Ask it to challenge your angle, narrow a broad topic or find the question your experience can answer. For example: “Here is my initial idea: [idea]. What are three stronger or more specific angles I could explore? For each, explain why it would be useful to startup founders or operators.”
AI can help you find the story. Deciding which story is worth telling is still your job.
Research
AI is good at helping you work out what you need to know. For example: “I’m writing about Southeast Asian startups expanding into Japan. What areas should I research to understand the opportunities and challenges? Give me a research checklist covering market size, customer behaviour, regulation, competition, funding and talent.”
You can also use it to spot gaps in your knowledge, summarise material you’ve gathered, compare perspectives and flag claims that need supporting evidence.
What it can’t be is your source. AI can produce information that is outdated, wrong or entirely made up, and it often sounds equally confident either way. If a statistic is going into your article, don’t ask an AI tool whether it’s true. Find the original report and check it yourself. More on this under “Fact-checking” below.
Creating an outline
Once you have your idea and research, AI can help shape them into a logical structure. The key is to give it your argument rather than asking it to invent one.
For example: “My article argues that Southeast Asian startups should rethink how they approach expansion. My three main points are [point 1], [point 2] and [point 3]. Help me create a logical article outline. Don’t add new arguments. Suggest where I could use examples, data or my own experience.”
A good outline will show you where your argument has gaps, where you’re repeating yourself and what belongs in each section. If AI starts adding points you don’t actually believe, take them out. The argument has to be yours.
Improving clarity and flow
Already written a draft? This is where AI earns its keep.
Instead of: “Rewrite this entire article to make it better.”
Try: “Review this article for clarity and flow. Highlight sentences that are confusing, repetitive or overly complicated. Suggest improvements, but preserve my meaning, tone and point of view.”
The second prompt keeps you in control. You get specific suggestions to accept or reject, rather than a new article that happens to share your topic.
Then watch for AI polish. Left to its own devices, AI tends to make writing more formal, more generic and more predictable. Phrases such as “in today’s rapidly evolving landscape”, “game-changer”, “unlocking new possibilities” and “revolutionising the industry” can make an article sound like it was assembled by a committee of robots. Our editors read a lot of drafts, and this is usually the first thing we notice.
If an edit makes your writing sound less like you, don’t use it.
Fact-checking
AI is not your fact-checker. It can help you find the claims that need checking, but the checking is yours to do.
A useful prompt: “Review this article and list every factual claim that should be independently verified before publication. Do not determine whether the claims are true. Just identify what needs checking.”
Then go through the list:
- Numbers and statistics: Where did the number come from? Is the source credible and current?
- Quotes: Did the person actually say this, and is it in context?
- Company information: Are funding amounts, founding dates and product details correct?
- Dates: Are events, launches and reports dated accurately?
- Claims and predictions: Have you separated facts from opinions and assumptions?
- Sources: Have you gone back to the original, rather than another article’s interpretation of it?
Getting a second opinion
Once your draft is finished, AI can act as a second pair of eyes. For example: “Act as an editor reviewing this contributor article for a technology publication. Identify the three strongest parts of the article and the three areas that need improvement. Focus on argument, clarity, specificity and reader value. Do not rewrite the article.”
You can also ask it to suggest stronger headlines, point out weak sections, tighten long paragraphs or check whether your conclusion actually follows from your argument.
Treat its suggestions the way you’d treat notes from a well-meaning colleague: useful, occasionally wrong and never final. You are the editor of your own article.
Where to draw the line
AI can help you brainstorm, organise, outline, critique and refine. It should never:
- Invent your experience, quotes, statistics or sources
- Write an article from generic information with nothing of your own in it
- Turn promotional material into something that looks independent
- Disguise copied or repackaged content
- Be treated as the final word on facts
Above all, don’t ask AI to write the whole article and submit the result unchanged. A contributor article should contain something you know, have experienced, believe or have learned. That’s the part no tool can supply, and it’s the part our readers come for.
Also Read: The e27 Contributor Programme: Writing an article that gets published — Part 1
Keeping your own voice
The strongest contributor articles sound like a specific person, not a generic industry voice. A few ways to protect yours:
- Read your draft out loud. If it doesn’t sound like something you’d say to a colleague, it’s probably been smoothed into AI-speak somewhere along the way.
- Keep your quirks. Your sentence rhythm and the phrases you’d actually use are worth more than prose that’s merely cleaner.
- Rewrite the opening and conclusion yourself. If you leaned on AI for a first draft, these are the sections readers remember most, so they should sound most like you.
- Keep your uncertainty. Don’t let AI turn genuine nuance into false confidence. If you’re unsure about something, say so. It’s often what makes a piece feel real rather than templated.
Creating images
Your image is the first thing a reader sees, often before they’ve read a word of your headline. A good one helps them understand your article at a glance and makes them want to read on.
It doesn’t need to illustrate every detail in your headline. The best images usually capture the idea, mood or central theme of an article rather than simply showing its subject. Think of yours as the visual introduction to your story.
What works for contributor articles
The strongest images do one of three things: illustrate a concept from the piece, set a tone that matches the argument, or give the topic a relevant visual anchor, such as a chart, a map, a workspace or a product in use.
What works well:
- A clean, conceptual illustration tied to your core idea, such as an open padlock for a piece about removing a paywall, or a bridge for one about regional connectivity.
- A real photo of a place, event or setting mentioned in your article, such as a city skyline, a conference or an office.
- A simple chart or data visualisation if your article is built on data.
What doesn’t:
- Generic stock photos of people shaking hands, pointing at laptops or standing in front of whiteboards. They add nothing, and readers have seen the same handshake on a hundred unrelated articles.
- Images with visible text, logos or watermarks that you don’t have permission to use
- Anything overly literal or clichéd. A robot hand reaching for a human hand has illustrated more AI articles than anyone can count.
Size and format
Use a widescreen image in a 16:9 aspect ratio. The recommended size is 690 × 390 px, which keeps your image aligned with the article layout and ensures it displays properly across the platform.
If you’re generating an image with an AI tool, set it to widescreen from the start. Cropping a square image afterwards almost always cuts off something important.
Before uploading
Give your image a quick final check:
- Nothing important is cut off, and key visual elements aren’t too close to the edges
- It’s sharp and high enough quality to look clean on both desktop and mobile
- There’s no unnecessary text or watermark
Submitting your article
You’ve done the hard part. Submitting is the easy part, but a few small steps make the difference between an article that moves straight into review and one that sits waiting for missing details.
Step 1: Create your e27 profile
If you don’t have an e27 profile yet, you can sign up in a minute using your LinkedIn, Facebook or Google account. Once you’re in, don’t forget to verify your profile. It’s a quick step, but we can’t publish articles from unverified profiles, so it’s worth doing straight away.
Step 2: Complete your profile
Your profile is how readers know who wrote the article, so a complete profile is mandatory before any article can be published. Before you submit, make sure yours includes:
- A headline: your current role and organisation
- A bio: a few lines on who you are and what you work on
- A profile image
- Your location
- At least one social link, such as LinkedIn
It’s worth a few extra minutes. Your bio travels with every article you publish, and a good one is often what turns a curious reader into one who follows your work.
Step 3: Submit your article
When you’re ready, head to the Contributor Programme page and click “Start Writing”. From there, it’s refreshingly simple: paste in your article, add your tags and featured image, and hit submit.
Also Read: Write, connect, grow: What motivates us to run the e27 Contributor Programme
If someone is helping you submit
We know many contributors work with PR or communications teams, and that support is welcome. The one thing we do ask is that each article is submitted from the author’s own profile. It keeps every piece connected to a real person and makes sure the credit goes to the right name.
So if you’re helping an author, they’ll just need to do a one-time profile setup themselves. After that, they’re all set to submit.
Choosing your tags
Tags help the right readers find your article. Every contributor article is automatically tagged “Community”, and you can add up to four more from our verticals, five in total.
If you’re writing about how you use AI at work, for example, your tags might be Community, Artificial Intelligence and Productivity.
The best tags describe what your article is really about rather than every topic it brushes past. That way, readers browsing a vertical find exactly what they came for, and you find exactly the readers you wrote for.
Adding your featured image
You’ll find the option to upload your featured image in the text formatting toolbar, in the content body. If you’d like a quick refresher on size and format, the “Creating images” section above has you covered.
Originality and ownership
Your article is yours, and it stays yours. When you submit it to the Contributor Programme, you’re giving e27 a licence to use, edit and modify it, which is what lets us shape it for publication and share it with our readers.
One thing to keep in mind: once an article is published, we can’t remove it. So if anything still feels uncertain, whether a figure, a claim or a detail about your company, it’s well worth settling before you submit.
When you hit submit, you’re also letting us know that:
- It’s your own original work. The ideas, experience and argument are yours, even if AI helped along the way.
- Your images are credited. If your featured image or any visuals come from another source, a quick credit is all it takes.
- Your quotes and sources are genuine. Every quote can be traced back to a real source, and every statistic is cited accurately.
Contributor articles are published under your name and reflect your own views. That also means you’re responsible for what your article says, so make sure you’re comfortable standing behind every claim in it.
After you submit
Once you hit submit, your article is in our hands. Here’s what happens next, so you’re never left wondering where it’s got to.
What happens after submission
Your article goes straight to our Contributor Programme editorial team. We read every submission to make sure it fits our editorial guidelines and house style, the same standards covered throughout this guide. Once it’s ready, we add it to our publishing schedule.
You don’t need to keep checking in. We’ll send you an email as soon as your article has been scheduled.
Making corrections
Once an article is submitted, it can no longer be edited from your side. But don’t worry if you spot a typo or a figure that needs fixing. Just email us at writers@e27.co with the details, and we’ll take care of minor corrections for you.
If your article needs revisions
Sometimes an article is almost there but needs a little more work. If that’s the case, we’ll email you with our suggested revisions.
To resubmit, you’ll need to send it in as a fresh submission. Your previous version is removed from the system once revisions are requested, so make sure to work from your own saved copy of the draft.
If your article isn’t accepted
Not every article will be the right fit for the Contributor Programme, and that’s okay. If yours isn’t accepted, you’ll find the reasons on your content dashboard. Many contributors use that feedback to shape a stronger piece next time, and we’d always love to see what you come back with.
Publishing timelines
Most articles are published within seven to 10 working days of submission. Once yours is scheduled, you can see the exact publishing date and time on your content dashboard.
Promote your work and grow with e27
Publishing your article is a milestone, but it’s also a beginning. Here’s how to make the most of it, and of being part of the Contributor Programme.
Sharing your article
Nobody can share your article quite like you can. Your network already knows your work and trusts your perspective, which makes your own post one of the best ways to get your article in front of the right readers.
When your article goes live, share it on LinkedIn and anywhere else your peers spend time. A line or two on why you wrote it, or the one idea you most want readers to take away, usually lands better than the link on its own.
We’ll do our part too. Your article and company are highlighted across e27’s social media channels and in our daily digest newsletter, giving your work a second life with our wider audience.
Building your e27 author profile
Every article you publish is collected on your e27 author profile, so over time it becomes a living portfolio of your thinking. Keep your bio and headline up to date as your role changes, since readers often look you up after finishing an article they enjoyed. A strong profile turns a single read into a lasting connection.
Contributor Spotlights
Our Contributor Spotlight series features members of our community in more depth, giving readers a chance to get to know the person behind the byline.
Spotlights are chosen by our editorial team, based on factors such as how regularly you contribute and how your articles resonate with readers. If you’d like to be considered, you’re welcome to put yourself forward by writing to writers@e27.co. The final choice rests with our editors, but we always enjoy hearing from contributors who want to share more of their story.
Top contributors of the year
At the end of each year, we celebrate the contributors whose voices shaped the conversation through our top 27 contributors list. Our editors make the selection using similar factors to Contributor Spotlights, looking across your contributions over the whole year.
Contributor community activities
The Contributor Programme is more than a place to publish. Throughout the year, we run Writing Sprints: themed week-long challenges with daily prompts, designed to help you get ideas onto the page alongside fellow contributors. We also set monthly themes to spark fresh perspectives on the topics shaping our ecosystem.
We share everything, from sprint announcements to monthly themes, by email and through our WhatsApp community. Join us there to hear about new opportunities first.
Becoming a regular contributor
Some of our most-read voices started with a single article. Writing regularly helps you build a body of work that readers recognise, and the more you write, the more your profile and perspective grow with it.
If you’d like to make it a habit, you can also have your own column on e27. Your articles go out on a set day and time, weekly, fortnightly or monthly, so readers know when to expect you. To set one up, write to us at writers@e27.co and we’ll work out the details together.
Your next chapter
Here’s something most writing guides won’t admit: some of our strongest contributors would never call themselves writers. What they have is something worth sharing and the patience to show their working.
So write from what you know. Let AI carry the bags, not drive the car. Check your facts as if an editor is watching (one is). And keep enough of yourself in the draft that a reader could pick you out of a lineup.
Then hit submit. The worst that can happen is a few notes from us, and honestly, that’s where most good articles begin. When you’re ready for your next piece, we’ll be here to read it.
If you have a question at any stage, whether about your profile, your submission or anything in this guide, our FAQs cover most of the details. For anything else, write to us at writers@e27.co.
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Ready to share your perspective? Submit your article via the Contributor Programme here.
The post The e27 Contributor Programme: Using AI, submitting, and growing your readership — Part 2 appeared first on e27.