Rahul Nambiar, CEO and co-founder of Botsync
Industrial automation in Southeast Asia is moving beyond experimentation into real-world execution, and the stakes are rising quickly. In January 2026, Singapore-based robotics company Botsync secured additional Series A funding from SGInnovate, signalling growing investor confidence in the region’s smart manufacturing push. But scaling robotics is not just about deploying machines but about integrating intelligence into complex, live operations.
In this interview with e27, Rahul Nambiar, CEO and co-founder of Botsync, breaks down what it takes to move from pilot projects to multi-site rollouts, where automation delivers real ROI, and why orchestration is becoming the true battleground. As labour shortages intensify and manufacturing digitises, Botsync’s journey offers a closer look at how robotics is evolving from a technical solution into critical industrial infrastructure.
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Edited excerpts:
What’s the single most important capability this additional investment buys: hardware, software, talent, or market access?
The capital allows us to invest further in expanding the orchestration and intelligence capabilities of our no-code and vendor-agnostic automation control platform SyncOS. This will ensure our users get the most optimal solutions possible for their robotic fleets.
You’re positioning Botsync as moving from “startup momentum” to “regional scaleup”. What operational bottleneck tends to break first when autonomous mobile robots (AMR) deployments move from pilot to multi-site rollouts in the region?
During a pilot phase, users primarily focus on technical feasibility and whether your product can work in their facility. The impact on their operations is very minimal.
After transitioning to a full rollout, this changes quickly, as you become a critical component in their operations. Users now care more about whether their operation key performance indicators (KPIs) are being met than whether the technology looks feasible or impressive. This involves handling edge cases, defining response timelines in the event of failure, optimising systems based on continuous feedback, and implementing business continuity plans in the event of system failure.
The operational elements of the company, whether we have hired the right support team, built the right processes, and built redundancy into our systems and processes, soon become as critical as the technology itself.
Your pitch leans on labour shortages and inefficiencies. In practice, where does automation deliver the fastest payback in warehouses here: picking, putaway, replenishment, line-feeding, or yard operations? Where do buyers still overestimate what robots can do?
The greatest value from automation occurs when, in addition to automating a manual process, the data it collects enables users to further optimise their operations. This could be in the form of reduction of error rates of operation, ensuring accurate prioritisation, reduction of order fulfilment time, etc.
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In Botsync’s case, we leverage the integration enabled by SyncOS and the data we collect from multiple machines at each stage of production to ensure the accurate, timely delivery of parts between assembly lines and the warehouse within factories. This allows us to deliver value by ensuring higher manufacturing process uptime and better visibility into the entire process, in addition to the physical automation we provide.
Two hundred and thirty per cent revenue growth is big, but growth can be “cheap” or “expensive”. What’s driving it: larger contract values, more sites per customer, better margins, or simply more hardware shipped?
We are seeing revenue growth from these areas:
- Larger expansion within the same site of a customer
- Expansion to new sites by the same customer
- This has also allowed us to ensure customer acquisition costs are managed as we scale up.
Botsync works across manufacturing, warehousing, and intra-logistics. What’s your core product wedge today: fleet management software, the robots themselves, integration services, or a full-stack automation solution? How does that choice affect scalability?
Botsync’s primary product wedge today comes from the integration and process intelligence capabilities of SyncOS, which encompass fleet management, allowing AMRs and automated guided vehicles (AGVs) to communicate with other automation systems such as robotic arms, programmable logic controllers (PLCs), and conveyor belts, and use AI to enable data-driven decision-making. This allows customers to maximise the efficiency of their deployed automation.
Singapore often talks about smart manufacturing and advanced automation. From your on-the-ground conversations with manufacturers and logistics players, where is policy genuinely accelerating adoption, and where is it still not translating into operational reality?
Singapore’s push for smart manufacturing and logistics automation is closely aligned with Manufacturing 2030, which aims to grow the sector by 50 per cent in value-added output and establish Singapore as a global hub for smart, green, and high-value manufacturing. Policies and funding have accelerated adoption among mid-sized manufacturers and third-party logistics (3PL) operators, while manpower constraints and tighter foreign worker quotas have made automation a commercial necessity. Budget 2026 further strengthens this drive, with expanded support under the productivity solutions grant (PSG) for AI and automation, the launch of National AI Missions and Council to coordinate sector-wide transformation, and continued RIE2030 investment in robotics, AI, and advanced manufacturing.
Despite these measures, adoption isn’t uniform. Legacy systems and fragmented operations continue to slow integration, and many companies that run successful pilots struggle to scale across multiple sites due to interoperability and workforce-readiness gaps. ROI expectations versus real-world deployment timelines also remain a challenge, particularly for smaller firms trying to translate grant support into measurable productivity gains.
Looking to 2026, what’s the biggest technical or commercial bet in your roadmap: multi-robot orchestration, richer perception and safety, interoperability with legacy systems, or moving towards robotics-as-a-service? What would make you change course?
Looking to 2026, this market insight shapes our biggest bets: multi-robot orchestration, interoperability with legacy systems, and enhanced intelligence to handle dynamic operations and edge cases.
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Multi-robot orchestration is increasingly practical thanks to Singapore’s national robotics standards and testbeds, which enable coordination of heterogeneous fleets. Interoperability continues to be a challenge, as highlighted by IMDA’s AMR x Digital Leaders initiative, helping companies integrate new robotics with existing Warehouse Management Systems.
We continually assess the market landscape and customer needs, and we see growing demand for autonomous mobile robots (AMRs) and integrated robotics solutions. Our commitment remains to provide autonomous solutions tailored to our customers, and we would adjust our roadmap if breakthroughs in perception and safety, broader ecosystem standardisation, or shifts in customer priorities make alternative approaches more effective or efficient.
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