Distributed Ledger Technology (DLT) freelancers can work up to 12 months in the country

The government’s digital arm Malaysia Digital Economy Corporation (MDEC) announced that it has partnered with the Singapore blockchain-based non-profit organisation NEM Foundation and the Estonian cross-border job marketplace Jobbatical. The partnership will set up an up to 12-months work visa programme for tech and distributed ledger technology (DLT) talents, as reported by The Star Online.

Malaysia has seen a growing demand for blockchain technology talents, which prompted MDEC to launch mentioned programme.

MDEC’s collaborators, NEM Foundation, is a Singapore-based non-profit organization in charge of the NEM (XEM) blockchain project, and Jobbatical is an Estonian startup that connects tech professionals around the globe with firms in need of their services.

The roles of the collaborators will be NEM Foundation to specify the type of talents needed, and Jobbatical on scouting for them via its platform.

According to the vice president of MDEC growth ecosystem, Norhizam Abdul Kadir, proposals have already been sent to the country’s Immigration Department and the Home Ministry, to support the Digital Freelancer Programme and approve the selected talents.

Also Read: Funding news is not public relations: Building your startup’s story world

The program, Kadir said, will ride on the existing Professional Visit Pass, which enables foreign workers with the relevant professional qualification or skills to migrate to Malaysia to work as expatriates for up to 12 months. Besides working, the ones qualified can also undergo practical training with a local company on behalf of an overseas firm.

As of now, MDEC confirms that the programme will be focussed mainly on blockchain experts, even with the country’s interest in attracting talents with skills in new technologies such as AI and IoT.

“The number of Visas to be issued depends on the projects that will be run by DLT companies in Malaysia,“ said Kadir.

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All startups had received funding in the past year and have been hailed as one of the respective country’s achievements

When it comes to funding, these startups and their countries are on a fast-track and catching up to its neighboring countries like Singapore and Indonesia. Remember their names because it might be the next big thing coming out of the frontier market tech ecosystem.

Groupin, Cambodia: The Buzzfeed of Cambodia and Myanmar

Based in Cambodia, Groupin is the holding company of e-commerce Little Fashion and digital media firm Mediaload. It has raised a Series A funding of US$5 million from Mekong-focused private equity firm Belt Road Capital Management (BRCM).

The company can lay claim to have raised the largest public funding round in the Cambodian tech startup scene. Groupin is set to expand its footprints by investing in mobile technology, logistics chains, product vertical expansion, and customer support.

Groupin was founded by siblings Vichet In, Vichea In, Visal In, and Mayan In. Managing companies from two vastly different sectors seems to be working in their favor.

Little Fashion, its fashion and lifestyle brand, was launched as an informal Facebook retailer distributing fashion apparel from China/Thailand into Cambodia in late 2010. It slowly grew into a low-cost online fashion platform called L192.

Mediaload, on the other hand, is a digital media firm boasting 8 million monthly users and 20 million social media followers.  It focusses on a content generation of local information with topics ranging from entertainment to sports. It is best known under the brands Khmerload in Cambodia and Myanmarload in Myanmar.

2019 is showing some signs that the Cambodian startup scene is beginning to burgeon. The country saw its first startup conference called Cambodia Outlook conference being held in March and the launch of a US$5 million USD startup fund by Smart Axiata.

Cambodia is sprinting, and Groupin is its first of many success stories.

Honorable mention: Food delivery Meal Temple, edutech SALA, mobile gaming GoGames, and more here

Leflair, Vietnam: The flash-sale model, branded goods e-commerce platform

Leflair is a Vietnam-based e-commerce platform that sources branded goods and becomes the official distributors to Vietnamese customers. In January, it raised a total of US$7 million in series B funding, with US$3 million from South Korean TV home shopping company GS Shop, and US$4 million from Cambodia-based Belt Road Capital Management, as reported by Tuoi Tre News.

Just a year before that, the startup raised US$3 million in series A fundin.  In total the company has raised almost US$12 million.

Loic Gautier, the co-founder, and CEO at Leflair, said that the company is optimistic that cross-border is the future of e-commerce in Southeast Asia. Founded in December 2015, Leflair follows the flash-sales model that has proven successful in Europe.

Also Read: This co-working space tackles the number one problem working moms face: Guilt

In a recent development, Vietnam has seen multiple deals from prominent investors that have committed to bankrolling the country’s startup industry.

Just a week ago, an agreement at the Vietnam Venture Summit that saw Golden Gate Ventures, Access Ventures, Burda Principal Investments, 500 Startups, Jungle Ventures, and Cyberagent Ventures, among others will see them committed VND10 trillion (US$425 million) investment in Vietnamese startups for the next three years.

The country’s top VC Vina Capital also entered into an agreement with Mirae-Naver Asia Growth Fund in which Mirae Asset invested an undisclosed amount in VinaCapital Ventures. Naver will provide access to its portfolio companies to facilitate their expansion plans.

Honorable mentions: e-Wallet service startup MoMo, travel accommodation platform Luxstay

Rent 2 Own Myanmar: Motorcycle access for the rural population

Launched in January 2016, Rent to Own (R2O) provides an affordable motorcycle contract for rural users. R2O managed to cover a massive portion of central Myanmar — spanning the Ayerwaddy delta area to Shan State mountains. The startup says it means they are serving 70,000 clients.

Last year in November, it received a US$6 million investment from Germany’s development finance institution DEG and agRIF, an impact focused fund which provides funding to financial intermediaries targeting farmers and the rural population.

Joining the German investors was Daiwa PI Partners, an investment arm of a major Japanese securities firm who purchased shares from one of the existing shareholders, as reported by The Myanmar Times.

This move signified the growing attention towards Myanmar as an emerging startup scene by the international investors. Interest in Myanmar’s startups has been on the rise as investors scour the region for potential returns.

Partnering over 400 motorcycle dealers in the country, R2O allows their clients access to a fully insured bike, as well as maintenance, for a monthly fee, said R2O CEO Philippe Lenain.

Looking at what R2O does, Myanmar has been showing time and time again the knack for having fully-adjusted, innovative startups that provide the very solution for the country and its population. Myanmar recorded an 80 percent smartphone penetration rate that leaves room for similar startups to catch up.

Honorable mentions: Logistic tech Kargo, fintech Daung Capital.

First Circle, Philippines: Tapping into the GDP’s main contributor with friendly loan terms

First Circle was founded by CEO Patrick Lynch and CTO Tony Ennis with the goal of offering short-term, friendly loan for small businesses to scale. SMEs account for 99.6 percent in the country’s business, and First Circle provides a formal credit scoring system and reliable loan coverage.

In the investment led by Venturra Capital, with participation from Insignia Ventures Partners, Hong Kong’s Silverhorn Investment Advisors, and Tryb Group, Philippine-based SME-lending service First Circle raised US$26 million just nine months ago, as reported by TechCrunch.

Realising that emerging markets are not capital-developed, First Circle’s business model is to use third parties for capital-sourcing, including asset managers and family offices, who take half of the loan book.

From the Philippines, the most recent game-changing fund would be the one by JG Summit Holdings, a conglomerate in the Philippines. The conglomerate launched a US$50 million fund to back startups in Series A or Series B rounds that either supplement or disrupt its current holdings — such as real estate, retail, and airlines as well as targeting finance, consumer services, new media, logistics, and healthcare.

Honorable mentions: Healthtech startup MariaHealth, edutech Edukasyon, trucking logistic tech Inteluck, insurtech Saphron.

Sindabad, Bangladesh: a B2B, direct-to-office e-commerce service

Sindabad.com provides a B2B e-commerce service that supplements businesses like offices and factories with a platform for manufacturing and consumption purchases, all direct-to-office deliveries.

Just last month, Dhaka-based e-commerce company Sindabad.com raised a US$4.15 million in a Series A funding round from Aavishkaar Frontier Fund, which is managed by impact investment firm Aavishkaar, as reported by Business Standard.

Also Read: 5 growth stage startups that are leaders in Thailand’s ecosystem

Before this funding, Sindabad had received investment from Frontier Fund – a Bangladesh-focussed private equity fund managed by Brummer & Partners Bangladesh.

In one of our contributor pieces, it is stated that Bangladesh has around 90.501 million internet users, as of August 2018, which creates a huge opportunity for e-Commerce to grow. The startup environment in Bangladesh is nascent but very active, with 200 startups slated to launch every year, most of which are in e-commerce and software development, in a country of 170 million people.

Bangladesh’s tech scene is opening up, with a few local accelerators springing up training first-time founders, and the government set to add three more high-tech parks by 2020.

Honorable mentions: Ride-sharing platform Shohoz, P2P solar electricity trading SOLShare, Facebook shop platform ShopUp.

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Photo by Peter Hershey on Unsplash

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With devices such as Amazon Alexa and Google Home seeing widespread adoption, more customers are relying on voice commands to purchase items online

Voice recognition devices are quickly becoming the driving force behind a shift in consumer behaviour. People no longer want to waste time typing out a query into Google, they want to simply be able to speak it aloud and find the answers they’re looking for.

In fact, according to a recent survey, around 71 per cent of smart technology users would prefer to use a voice search assistant than actually types out their search. Given that just five years ago this technology was still in its infancy, it’s incredible to see how far it’s come in such a short space of time. It’s already the norm in many people’s lives.

Thanks to the developments in technology pioneered by the major players like Apple and Google, it is now easier than ever to ask a question from the comfort of your own sofa or while you’re in the car.

Because of this dramatic shift in the way we use the internet, it’s only wise for businesses to adapt in order to keep up. Brands need to take voice search into consideration when preparing content for their website. So, what do you need to do to meet such requirements? And who is leading the way when it comes to voice search?

Where did it all begin?

In the beginning, voice search used to consist of calling a number from your phone and speaking your search term down the phone. And for much time, that seemed to be what voice search was going to be. In 2011, Google announced it would be rolling out voice search through Google.com. At first, it was only accessible in English, and now it’s available in 60 different languages. However, since then, it’s come on leaps and bounds.

Also Read: Why we need to rethink how we measure SEO

The hummingbird update came in 2013, changing the concept of what it means to search via your voice through your phone. What if you didn’t need to call a number or search a site just to ask your query? What if you could simply speak to your phone and it could search instantly? This updated algorithm focused on natural language, taking the user’s way of speaking into consideration, as well as the context of the question being asked.

How are voice recognition devices currently being used?

Now, over tens of millions of Amazon Echo devices have been sold, with app developersintroducing a staggering 70,000 skills for Alexa. Having a personal assistant in the home is a completely common occurrence in many countries around the world.

It’s only natural that consumers are curious, as they always are when it comes to innovative, potentially life-changing technology. This curiosity has led to sales, and consequently, a change in the way we do things. Because where more devices are being sold, it’s an indication that consumers are also searching the internet in a new way.

Businesses are being thrown in the deep end when it comes to meeting consumer demand, having to create suitable content that’s going to be easy to find when they search with their voice.

Gearing content towards voice search

Currently, a great deal of content available on the web is keyword-focused, meaning that it’s aiming to target customers through the keywords that they’re searching Google for. This could be anything from ‘printed t-shirts’ to ‘best restaurants in Shoreditch’. However, when a user starts asking Google a question using their voice instead of typing it into the search bar, the way it’s worded will inevitably be different.

To try and target their audience asking such questions, businesses may try adding more FAQ’s to their website. That way, they can word them using LSI keywords which will seem more natural, emulating the way a person may actually ask the question. The idea is that this will capture both long-tail and voice search traffic, effectively preparing for the switch in searching methods before it’s begun.

Another way businesses may try to tailor their content towards voice search is to have clear, concise content that’ll serve as a rich snippet for when consumers ask questions. This will mean there is a short, effective reply for any query.

Furthermore, page speed is also a big factor when it comes to voice search. This also influences whether or not your page will appear in the voice search results.

Considering the person using voice search is likely to be on-the-go or in a hurry, your page speed optimisation should be a high priority. If you fail to ensure your page loads quickly, you risk losing out on a potential customer if they visit a competitor instead.

It’s crucial that companies stay ahead of the game when it comes to this shift in voice search. If they don’t, they risk losing out to competitors who were quick to roll out these changes to the content.

Setbacks with voice search

One of the main things holding voice search back is people’s lack of willingness to do it public. At home, searching via your voice on a device is fine, nobody’s around to hear you talking to a device. But in public, people are still little reserved when it comes to voice recognition helpers like Siri or Cortana. Over time, as the popularity of this way of searching grows, the hope is it will become more normalised.

With increased use should come increased accuracy, a problem that users have recently been experiencing with their voice recognition devices. Often, their queries are met with an ‘I’m sorry, I do not understand the question’ response.

In addition to this, people do still needa physical search result in some cases where the information simply can’t be digested. For example, if you’re looking for things to do in London, seeing a block of information is a lot more helpful than information being read out to you. As a reader, you’re a lot more in control.

Voice search and the IoT

Another element to voice search is the Internet of Things (IoT). Voice search is superior now, capable of doing more things far beyond just answering your search queries. The IoT refers to smart appliances and machines, geared to work with voice recognition devices. These smart devices aim to help people with tasks all around the home, such as controlling the heating, turning on the lights, picking a TV programme and using entertainment systems.

Also Read: What role does big data play in the insurance industry?

The smart sensors in the devices gather information from the user, before actioning it into a task. When it comes to voice recognition ready appliances, all commands can be done via the voice. This isn’t just for use around the home, either. It can be used across a number of industries such as healthcare, agriculture and retail.

What the future of voice search could bring

It’s predicted that by 2020, around 30 per cent of web browsing sessions will be done without a screen. At the rate that Amazon’s Alexa devices are flying off the shelves, it’s not hard to imagine this prediction becoming a reality.

It’s likely that it will become even more seamlessly integrated with the Internet of Things, meaning the whole home will become voice-recognition ready. It’s an exciting time for both voice search developers and the public alike, as we look forward to a futuristic world.

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Image Credit : Karsten Neglia

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Tiket.com co-founder Natali Ardianto is now leading Indopasifik Teknologi Medika Indonesia as CEO and Co-Founder. However, its focus and branding remain a secret

Last year, Catcha Group released three predictions related to the future of Indonesian startup industry up to the year 2020. One of them was about the next unicorn company to come from the market, which was predicted to be from the fintech and healthtech sectors.

There might be some truths in the prediction. Indonesian healthcare market valuation is predicted to reach US$363 billion by 2025, up 18 times from the US$20 billion in 2010. This rapid increase is driven by the booming demand for healthcare services.

Behind this great potential, several challenges continue to haunt the local healthcare service industry, such as the limited number of medical professionals in rural areas and uneven distribution of healthcare facilities. There is even a belief that healthcare is something that is only accessible for upper class society

Having been known as the co-founder of Indonesian traveltech startup Tiket.com, Natali Ardianto jumps into the healthtech sector with a new startup that is set to be launched by the end of the year. After dabbling with fintech startup EmasDigi, Ardianto confirms that he had exited from the startup and is dedicating his time to develop the new healthtech company.

“Personally I enjoy starting over something from zero. The total addressable market (TAM) for healthcare industry [in Indonesia] is huge, but we still have not found any success story in this market. The same goes with online travel agencies; when Tiket.com was released in 2011, it was also due to a large TAM and lack of outstanding player,” he explains to DailySocial.

Also Read: Natali Ardianto joins EmasDigi as CTO

Ardianto considers the Indonesian healthtech industry to be in its infancy –this means many players have just realised its true potential and are now competing to be the biggest. He has no worries about this matter as he sees many opportunities to explore with his new company.

The man is now the Co-Founder and CEO of Indopasifik Teknologi Medika Indonesia (ITMI) as well as Advisor for Indopasifik Medika Investama (IMI). IMI is a holding company behind pharmacist PharmaPlus, homecare service platform Homecare24, general practitioner and specialist clinic PrimeCare Clinic.

IMI is affiliated with the Kwari family, who has been working in the healthcare sector for 40 years.

ITMI will be a healthtech startup under IMI that offers two services, set to be launched by the end of the year. Due to several considerations, Ardianto is unable to share further details about the startup, such as its name and sector.

“We are still unable to disclose what the service will be about, but we are building two digital products that are going to be launched by end of the year,” he says.

ITMI will be the fifth startup that Ardianto is working on. His first startup was city directory platform Urbanesia, which had been acquired leading news platform Kompas. He had also worked on golf course booking site Golfnesia, online travel agency Tiket.com (which was acquired by Djarum Group through BliBli), and gold trading platform EmasDigi.

Also Read: Indonesia’s Tiket.com co-founder, CTO Natali Ardianto has left the company

Optimism in ITMI

Despite his unwillingness to share any detail about ITMI, Ardianto expresses his optimism for the company. He projects that it will be able to make profit and grab 0.07 per cent of market share in Indonesia within just two years.

Ardianto believes that this is feasible as the concept has been proven successful in other countries. ITMI is merely replicating and modifying it for the Indonesian market; he also hinted that such service is currently available in the market in offline form.

“It’s the same as Go-Jek. They digitised the long-existing service of motorbike taxis; it is basically what we are doing at the moment. If you are trying to digitise a product, you need to know how to convert it into an online form. This is our task as engineers, while the experts are looking at the industry itself,” he says.

Currently on development stage, ITMI product will complement those of the sister companies within IMI ecosystem.

The company is run by a team of 11, which had only begun working on June 17. Ardianto serves as a co-founder with four other people; all of them happened to have worked at Tiket.com.

Ardianto expects to recruit engineers to accelerate the development of ITMI to 52 people by the end of the year. ITMI has also been supported by a pre-Series A funding round from its holding.

“As a CEO, I get to run the company the way I really want it to be. So the key here is execution; this is why we cannot say much at the moment. I hope that my experience [from the previous companies] will enable us to get it right,” he closes.

Ardianto’s entry to the healthtech sector is the latest amongst the country’s existing companies such as Alodokter, Halodoc, Medigo, HubSehat, Ayomed, Periksa.id, SehatQ, and Medi-Call.

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The article Optimisme Natali Ardianto Seriusi Segmen Healthtech was written in Bahasa Indonesia by Marsya Nabila for DailySocial. English translation and editing by e27.

Image Credit: Natali Ardianto

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See how TAIRA 2019 (Taiwan AI x Robotics Accelerator) bridges the gap between corporates and startups in Southern Taiwan

As far as contemporary history is concerned, Taiwan has emerged to become one of the global leaders in computer hardware manufacturing, pioneering feats in the international tech spectrum by being home to tech giants, Asus and Acer, among many others.

Recently, however, we have seen a paradigm shift in terms of how Taiwan wants to shape its digital future — all as part of the country’s intention to become a global innovation hub. We now see government and non-government efforts in tech put a shared focus between hardware and software development.

Consequently, we’ve witnessed a growth in Taiwan’s startup culture, resulting in two particular areas steadily rising: AI (Artificial Intelligence) and Robotics capabilities.

In 2017, Southern Taiwan Science Park (STSP) and StarFab Accelerator — two of Taiwan’s leaders in modern tech — came together to come up with an initiative that supports and builds platforms for corporate-startup matchmaking and help startups secure funding. The initiative was prompted because both institutions saw a great potential in bridging the gap between corporations and startups.

The emergence of TAIRA (Taiwan AI x Robotics Accelerator) Programme

By 2018, this initiative led to creating TAIRA (Taiwan AI x Robotics Accelerator), an accelerator programme designed to fast track startups working on AI and robotics solutions.

The programme takes place annually at the Southern Taiwan Science Park, a space that encourages innovation and the cultivation of AI and Robotics related talents.

TAIRA supports startups through equity-free funding, product development resources, and early engagement with possible enterprise clients. The programme seeks to facilitate partnerships and collaborations between startups and big-time corporations to combine domain expertise and innovative tech solutions.

In 2019, TAIRA seeks to expand larger with StarFab’s commitment to funnel more resources to enrich their network of international accelerators and venture capitalists, and ultimately, to embolden Taiwan’s startup ecosystem further.

They’ve added test beds for corporate collaborations, technical platforms, and more funds to further equip and expose AI and Robotics startups with business and fundraising opportunities — pretty much all the tools necessary for market expansion, increasing market shares, and more client acquisition.

Corporate innovation: a marketplace of ideas

 

In order to better examine the positions and preferences of the corporates who are seeking out partnerships from the pool of startups, e27 spoke with three of StarFab’s corporate partners to learn more about their thoughts on tech innovation.

• United Microelectronics Corporation (UMC) Smart Manufacturing Division

UMC (NYSE: UMC, TWSE: 2303) is a leading global semiconductor foundry that provides advanced IC production for applications spanning every major sector of the electronics industry.

One of the problems that smart manufacturing division faces is that more and more customers need variety custom products with less amount, so the operation process will be different from traditional ways. They need innovation transformations of cloud computing and machine managements in factories. With big data applications from startups, they are able to analyze more information and improve production capacity.

The programme, therefore, does not only help both parties on each side of the spectrum achieve meaningful, output-based partnerships, but also help create a marketplace of ideas in which both parties can establish a healthy exchange of learnings and insights.

• King’s Town Bank

King’s Town Bank Co., Ltd. provides various personal and corporate banking products and services in Taiwan. The company accepts deposits and virtual accounts, and provides loans and international financing services, among many others.

King’s Town Bank is keen on pursuing new technologies through TAIRA and give startups opportunities to cooperate with them while at the same time, help those startups achieve better successes in the future.

StarFab has helped them bridge startups together to visit their bank and more than that, form effective ways of connecting corporates to those startups.

• Kaohsiung Rapid Transit Corp (KRTC)

KRTC, which is responsible for constructing and operating Kaohsiung Rapid Transit System in Taiwan, joins TAIRA in 2019. The rapid transit system is more than just traffic transport for KRTC. It not only brings convenient transportation to people, but is also the source of shaping a modernised urban pattern and is the driving force for a better lifestyle.

Monitoring passenger density, identifying elderly passengers or passengers with disabilities, and real-time behavior analysis and notification are the challenges they would like to be solved this year. Through the co-creation with startups in TAIRA, they expect to contribute to the promotion of high-quality public transport and the development of Kaohsiung City.

Why be part of TAIRA 2019?

At the end of the day, TAIRA is more than just an accelerator programme. It is a holistic online-to-offline innovation platform designed to bolster global AI and Robotics startups through partnerships with local Taiwan corporations.

What the programme ultimately does is foster a culture of collaboration and co-creation. These are things that are bred better in an environment that recognises growing internal demands, advanced business understanding, and a grasp of what it’s like to scale globally — all of which are found in innately among partnerships between corporates and startups.

Calling all AI startups who are interested to work with Taiwan tech corporations and expand their reach to the Taiwan market, TAIRA 2019 will open startup applications until June 30. For more information, check out the TAIRA website at http://www.tairax.com.tw/index.aspx

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Image credit: 123rf.com / ID 115218958

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Feedloop provides the building blocks for marketers to create interactive marketing campaigns such as survey, quizzes and interactive storytelling

Feedloop, a SaaS-based interactive content marketing platform in Indonesia, announced today that it has secured an undisclosed amount of seed investment from early-stage VC fund East Ventures and several unnamed angel investors.

The startup will use the money to build the next-generation interactive content experience to help companies in their brand activation initiatives.

Founded in late 2018, Feedloop aims to disrupt the way brands connect with its customers, especially to appeal to Millenials and Generation Z, for whom traditional one-directional marketing is no longer effective. Feedloop provides the building blocks for marketers to create interactive marketing campaigns such as survey, quizzes and interactive storytelling that drives high user engagements.

Exclusive: Indonesia’s Automo closes seed round; in talks for fresh funding

“This generation of consumers expect a two-way dialogue with their brands, simply delivering message is not enough,” said Ahmad Rizqi Meydiarso, Co-founder and CEO of Feedloop, who also previously co-founded Kata.ai, a conversational AI company in Indonesia. “Showing ads to promote your product or brand is no longer working. You have to invest in building contents that spark dialogue and give value to your audience.”

Within just less than six months of operation, Feedloop had executed pilot projects with multiple brands and digital marketing agencies to test the potential use cases of such technologies. The two campaign examples are for social media engagement and talent acquisition funnel management.

For social media engagement, Feedloop assisted Liga1 (highest professional football division of the Indonesian football league system) and its agency Panenmaya to build a brand engagement campaign on Instagram. Users filled in the survey to find out which Liga1 players were most alike to them and then posted the result on their personal Instagram story. This campaign attracted 20,000 unique user’s posts in just one single day, totaling over 30,000 posts in two consecutive days.

For talent acquisition funnel management, Feedloop assisted Paragon (one of Indonesia’s largest cosmetic producers owning brands of Wardah, Make Over, Emina, IX, dan Putri) in creating interactive campaign builder to improve its talent acquisition funnel. Rather than just clicking through job application pages, applicants’ journey started from checking whether their personality suited to the related position they applied for. For employers, this helps to map suitability of the candidates prior to engaging with them directly.

“By providing the much-needed tools to build immersive interactive experience, Feedloop can dramatically reduce the time-to-market of a creative campaign while reducing the cost if compared to custom vendor-built campaigns,” claimed Ronaldi Kurniawan, Co-founder and CTO of Feedloop. “Thus, we are relieving marketers burden to let them focus on the most important thing: the creative process. We also give them the ability to continuously improve through the feedback loop made possible through our analytics system.”

Feedloop also collaborates with Narasi.tv (an online media platform providing video content with journalistic approach) to create interactive digital media experience that allows viewers of the programme to provide real-time feedback.

According to PwC, Indonesia’s digital media spending is among the fastest growing in the world, with PQ Media estimating its ads spending at USD$12 billion. Despite the large spend, key challenges lie in digital skill or resource gaps for content marketing: how could marketers design a great overall customer experience to improve brand engagement, thus results in higher marketing ROI. Feedloop believes that interactive digital content is the solution.

Melisa Irene, Partner of East Ventures, said: “We believe that with more than 150 million Indonesian consumers already online, personalisation will be key strategy for brands and companies to reach customers more effectively. Feedloop team has the right mindset as they bring product- based approach to help companies innovate on personalized brand experience in multiple use cases.

East Ventures has invested in hundreds of companies in Indonesia, Singapore, Japan, Malaysia, and Thailand. Its portfolio companies include Tokopedia, Traveloka, Mercari, Disdus (acquired by Groupon), Kudo (acquired by Grab), TechInAsia, Omise, IDNTimes, Ruangguru, Jurnal, Cermati, MokaPOS, ShopBack, EVHive, Pasar Polis and Loket (acquired by Gojek).

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How do you avoid being part of that 90 per cent of startups that failed?

There’s always a dream behind every startup; loaded with ambitions, desires, and irreplaceable persistence. So – why do startups fail? If entrepreneurs know what they want and are on a mission with total conviction, what stops them from achieving it all?

Are bad ideas the reason that startups fail? No – Google was also considered a bad startup idea when it was proposed. But then, it’s not always the idea that costs your business, sometimes it’s for a  few other reasons, including the A-team.

The personal readiness for the role

Most early entrants into the startup world may find it exhausting. There are cases where entrepreneurs take out equity on their own home. Also, putting themselves and their family members in continuous debt is not new – we often hear of similar cases in the entrepreneurial ecosystem.

Plunging into a business may leave you in a position where it gets tricky to circumvent such problems.  It is critical you stay prepared. You will be under pressure to balance your emotions as you pursue your startup dream; to move fast in business and still keep good mental and physical health, as well as develop a compassionate mindset.

Ask yourself if you are ready to invest ‘all-in’ of yourself in this new role? Consider consulting your friends, family and the closed ones. Maybe it is just the right time for you and the right version of you as you decide to begin this entrepreneurial (mis)adventure.

What does the market research say?

You have successfully launched a business, but have you researched about the market demand for the product or services you offer? It would be important to conduct such surveys as they help gauge whether your idea will turn out to be a successful one. Also, it helps you to identify existing problems that your potential users are facing and gives a clearer idea of what the solution should look like.

It’s difficult to be fully sure that you are the first one to roll out such offerings as there may be some similar business offerings. Reach out to them or at least read about them to identify whether they have succeeded? If no, why did they fail? You will need answers to these questions and find out a way to differentiate yourself in the market.

It all boils down to how you execute the offerings once the market research is done. Some of the businesses that fail to launch their MVP can attribute it to their lack of execution discipline, as well as a lack of brand to lean on. Some businesses fail because they go all out without conducting adequate market research and they try to peddle products that are not required at all. Sometimes the product may evolve as an experience but then it may also limit the number of re-purchases.

Also Read: How Go-Jek evolved from a startup to a tech unicorn in less than 10 years

But then, what if your market research fails? It may happen that this will have you pushing your products towards the incorrect target market. What if your data on the market size is wrong? The product positioning may cause your business to veer off in the wrong direction even before it is launched.

Keep the answers of these three questions ready before you are ready to launch:

1. Are you clear about your target market and its specific problem?
2. Is your business able to provide the best possible solution to that problem?
3. What is the size of your target market? Is it well-defined? And most of all, is it big enough to sustain your new business?

Inablility to focus – in a single direction

A new business will demand a lot of things from your end, but then sometimes you will need to pause and introspect. You may be multitasking but then you will have to ask if it actually moves the needle. If it doesn’t, stop wasting your efforts.

Most startups will fail due to routine stuff that hampers the growth:

• Networking –. Sure, business partnerships can turn profitable with the right contacts but it is recommended to network wisely so you do not waste time.
• Don’t be in a hurry to form a board of advisors once you get funding
• Stop multiple partnership businesses if you don’t see any revenue in a predetermined time.
• You should not be channelizing your own and your team’s effort on PR and social media unless you are highly confident that you have the right product for your target customer market.

Now, you only have two important things to focus on if you really want to succeed. There is no third way out.

1. Users

Understanding where they come from and what they seek from your offerings is an important aspect of success. User engagement is equally important because after acquiring them, that’s how you will be able to engage them for a longer time and extend the Customer Lifetime Value (CLTV).

2. Product

This is the heart of your startup –  always endeavour to improve product offerings. Talk to users, address their issues and enhance their experience by altering your product accordingly. If you really want your startup to be a successful one, you’ll be spending the majority of your time in improving your product.

Optimistic entrepreneurs tend to function as a one-person team

Y-Combinator’s co-founder Paul Graham points three important things that drive a successful startup.

1. A team of genuinely dedicated people;
2. Offering precisely what your target customers want;
3. Reducing outflow of cash as much as possible

From the above-mentioned points, if you want to achieve the latter two, fix the first one. Good people will build a significantly useful product and this will also fix your problem of unnecessary expenses. Make sure you create and retain your A-team for the startup as they will be the ones leading the attack from the front. The research suggests that the average solo founders may take around 3.6x longer to scale their startups no matter how focused they are on growth.

Also Read: The essentials of managing your business financials at 4 stages of its lifecycle

An ideal scenario will involve having at least one person onboard from each department – marketing, development, designing, etcetera. If you have the right team who are experts in their own work you are almost certain to provide customers with what they really need – 100x easier than you’d rather do it alone. As a team, the long hours get more bearable and you’ll have each others’ back through all thick and thin. The perils of being a one-man army are not confined to just inefficiency but could also lead to a failure in the longer run.

Conclusion:

Though 90 per cent of startups fail, some entrepreneurs striving for success may want to settle for average results. But if you truly want to be in the that 10 per cent and hit the jackpot, try to be mindful and avoid making mistakes that are common across all the startups that failed.

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The Indonesia-based venture capital Alpha JWC Ventures receives investment from the Japanese IT company for its second fund

Japan-based information technology solutions NS Solutions Corporations announced its investment in the second fund of Indonesia’s venture capital firm Alpha JWC Ventures.

The company stated that the objective of the investment is to “search for promising technology companies in the emerging Southeast Asian market, mainly in Indonesia”.

In its joint statement, NC Solutions also remarked that the partnership marks the firm’s first investment in Southeast Asian venture capital, in hope to take part in accelerating the region’s digital economy growth.

“Alpha JWC is one of the region’s most active VCs with investment in 23 startups in their first fund alone. We support their approach in managing their portfolio where they provide hands-on support to help the startups grow fast and right,” said Toshiyuki Kajiwara, Director of Global Business Development & Management Department at NS Solutions.

The terms of the partnership include NS Solutions introducing Alpha JWC Ventures’ current and upcoming portfolio companies to its local Japanese customers, which will contribute to the startups’ business development. At the same time, NS Solutions will share its group’s technology and know-how to the startups.

NS Solutions is a Tokyo-based information technology company founded by Nippon Steel in 1980. It was later merged with Sumitomo Metal Corp and got an update with the offering of services such as system integration, cloud computing, and other corporate-intended technology solutions.

Also Read: East Ventures backs Indonesia’s interactive content marketing startup Feedloop

With subsidiaries in Singapore, Thailand, and Indonesia, the company has experience in Southeast Asia’s tech ecosystem. NS Solutions made an investment into an Indonesian tech company that provides network management to software training PT Sakura System Solutions in 2015.

Alpha JWC Ventures was established in Indonesia in 2015, led by partners who have been investing in Southeast Asia’s tech ecosystem since 2010. The firm currently manages two funds of US$50 million and US$100 million, with 28 active portfolio companies in Indonesia, Singapore, Malaysia, and Vietnam. It has two exits — co-working space Spacemob (acquired by workspace giant WeWork), and business news platform DealStreetAsia (acquired by Financial Times of Nikkei Group).

“We are excited to have NS Solutions on board with our mission to further nurture Southeast Asia’s leading tech companies,” said Alpha JWC Ventures’ Co-Founder and Managing Partner Chandra Tjan.
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Extracting massive volumes of relevant customer data will be integral in transforming the insurance industry

A cloud-based infrastructure is now the norm for most insurance companies. In 2019, seven in 10 carriers incorporated the cloud in their business operations, with increased speed, flexibility, and scalability being some of the key benefits. And this widespread cloud adoption has meant one thing – a massive volume of data.

When harnessed correctly, this data can lead to profound insights within the insurance industry, helping providers become more efficient and deliver a better customer experience. With that said, here’s the role big data plays in the insurance industry, and how to capitalize on it.

Why it’s being used in the insurance industry?

Big data has three main uses. First, it offers in-depth insights into customer needs. Analyzing data offers a deeper understanding of customer behavior, what they’re looking for with insurance policies, potential issues that may cause friction, which channels are most effective for reaching them, and so on.

In turn, insurance companies can adjust their premiums, improve customer service, and create targeted offers customers are likely to respond to. The end result is increased customer satisfaction, loyalty, and retention.

Next, big data serves as a catalyst for business model innovation. It helps insurance companies optimize everything from underwriting and claims processing to fraud detection and investigation. This maximizes efficiency and allows providers to get more done with less wasted motion.

Third, it enables companies to monitor financial performance. Whether it’s tweaking pricing or tracking claims adjustment expenses, big data can be leveraged to improve decision-making and increase profit margins.

How is it being used in the insurance industry?

Risk management is a major concern for insurance companies. There are many emerging threats they must contend with and overcome in order to remain competitive and thrive long-term. Big data can be a tremendous asset for managing risk, as it can be used to ensure compliance with data storage and privacy regulations, and monitor brand reputation.

For instance, an insurance agency might use big data to ensure their practices align with the General Data Protection Regulation (GDPR) and promptly address any bad publicity on social media before it gets out of hand.

Beyond that, insurance companies can use it to perform background checks on candidates by quickly gathering data from different resources like legal databases, financial registers, and sanctions lists.

Also Read: Insurtech startup Sunday Ins reveals the secret to win the Southeast Asian insurance market

Rather than going through the arduous and time-consuming process of sifting through a mountain of resources manually, big data can produce in-depth reports within minutes.

Also note that newer technologies like web data integration tools are capable of extracting and normalizing huge volumes of data and producing highly-digestible, easy-to-read reports and visualizations. This means insurance companies spend less time preparing the data and more time putting it to use.

The use cases

To further illustrate the practical application of big data in the insurance industry, here are a few examples of how companies can capitalize on it. One is to conveniently and efficiently collect information on a person to determine a premium.

For instance, an auto insurance company might examine a person’s previous driving record and the driving safety level in their area to calculate the chances of them being involved in an accident.

Insurance companies can also use big data in fraud detection. Fraudulent claims are an ongoing problem and total at least US$80 billion per year.

With big data, insurance companies can find out how many past claims a customer has made and the chances of those claims being fraudulent. If a person has a history of false claims, an agent will be automatically notified so they can investigate the customer further.
In turn, this streamlines the process significantly, ensuring agents only spend time assessing valid threats.

Where is all of this heading?

The volume of global data being generated has increased dramatically, from 8 zettabyte in 2015 to a predicted 40 zettabyte in 2020.

This surge has created immense opportunities for insurance companies. Taking a data-driven approach allows them to create better value for customers, increase productivity, optimize their marketing strategies, and gain a competitive advantage.

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Image Credit : everythingpossible

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Just hear me out

I used to question the motives and agenda of women who would let their kids become a public face of brands and get paid to do so. That was me, like three years ago.

Now, I can’t really get enough of documenting and sharing about my kid. Specifically on Instagram.

In 2018, a survey conducted by TheAsianParent in Indonesia showed that Instagram is the most popular social media platform among Indonesian digital moms, as reported in The Jakarta Post.

More than 98 per cent of Indonesian moms has at least one Instagram account with 34 per cent of them spending at least one to three hours per day on Instagram.

The survey by Tickled Media also showed that woman’s media consumption in Indonesia had a tendency to change once becoming a mother.

These surveys are all me, seem to track my experience converting to the life of Instagrammin’ motherin’.

No escape

Many people would argue that limiting your screen time once you become a parent should be the norm. Let me tell you, and it is a cold little truth: It is impossible. Unless you give up your phone, lock it somewhere safe, and wait for your kid to sleep.

Why?

Well for me, a remote-working stay at home Mom, my smartphone is basically my main survival tool. Even with a cracked screen and all, it’s what helped me go through my day working and connecting.

Also Read: 5 essential traits of a successful entrepreneur

As a lot of parents know, I can’t openly use my laptop for basic tasks with a toddler at home. I need it to write articles like these, so when I am answering emails or replying to colleagues, I have to hide the laptop. I live with a soon-to-be-toddler, I can’t have my one source of income ruined.

This is not to judge. Actually, I am a bit jealous of the hardcore perfect-parenting cult member, I don’t know how you get rid of your phone, but I salute you living in another level of connectivity and commitment.

Surviving one scroll at a time

Now that I have my phone with me 24/7 with a one-year-old, what’d do I with it besides working? Of course social media.

If I have a breather when my kid is busy with her pull and touch storybook or with her blocks, I open Instagram.

It’s more convenient, creatively inspiring, and not boring. Sorry Facebook and Twitter, but for Moms, Instagram is where it’s at.

Based on the survey mentioned before, “internet users increased by 48.7 percent, while television viewership reduced drastically to 78 percent” as most mothers preferred to spend time on the internet with most Indonesian digital moms use the internet to read parenting websites, check social media, and shop online.

Instagram is where the uplifting quotes and heartwarming videos that make you feel less alone in motherhood. And they are readily accessible. It tracks what you visit most and provides you with the exact content you are looking for.

Sometimes I worry that it’s on another level of creepy — as it feels like Instagram is listening to my conversation and showing me ads of the things I mentioned. But for the most part, it’s a nice 10 minute reprieve until my daughter inevitably knocks over her bricks and begins wailing.

I began my parenting journey on Instagram when I was pregnant. I read about steps and preps to decrease my chance of having a Caesarean section (spoiler alert: it worked, although not as smooth as I had hoped for). I watched tips to successfully breastfeed, and I watched new parents (my imminent future) interacting with a newborn on a daily basis.

After birth, I did the same for when I tried to find ideas on meal prepping for a baby who just started on solids. It helped me accessing information quickly, visually, and informatively.

Of course, I will step out of Instagram for deeper research as there’s no backlink on an Insta post, but the point is I learn. Also again, to drive the point home, now that I am a parent, sometimes I only have 10 minutes of quiet which is not enough time to read a book or long form article.

Having a community

I read a really nice quote by a mom featured in a Humans of New York on Instagram post. She said that motherhood can be “depersonalising” despite what people said about the magic and the privilege.

I felt that big time. It goes without saying that I’m aware of how lucky I am to get to be a mother, but I won’t lie that life without a kid was more easy and carefree.

It’s always gonna be hard. Just when you thought you have it all covered, your once-toddler is bringing home her first boyfriend. Another curveball forcing you to relearn what you know.

Also Read: ‘Airbnb for diving’ Deepblu connects scuba divers with dive shops around the world

Instagram is a double-edged sword, though, as too much scrolling and retaining of information can lead to excessive comparison and insecurity. I did catch the insecurity part. Seeing another person’s kid reach a milestone way ahead of your kid can be disheartening.

Comparison is the thief of joy, but it’s really on you, not other people, to not let comparison make the platform toxic.

I, for one, found my mommy community on Instagram. It was through a mutual friend and we have kept each other grounded ever since.

One time, one of the mommy friends I met through Instagram said that she’s glad that we talk every day about everything and that this group chat over Instagram Direct Message is the most positive mommy community that she’s a part of.

“It’s like we are all grownups here, not trying to impose unsolicited advice about motherhood or trying to show off that ‘my kids are better than yours’ mentality,” she said. I totally agree although I’m not that deep into motherhood group chats universe, as I only have this one, positive, group chat.

Personally updating each other, cheering up a mom-in-the-dumps and loving each other’s kids feel empowering to me, so much so that it becomes one of the highlights of my day (besides the coffee that gets to be enjoyed cold and my kid’s nap time).

Oversharing is not a crime, but…

The crime lies in exploiting. Staging things for the sake of engagements and the number of followers it not morally wrong, just vain. But don’t we all use Instagram to be in touch with our own vanities?

While I think we ought to embrace that side of ourselves, the vain one, we shouldn’t flare it up, just simply acknowledging it.

You may scroll a little too long, share a little too much, go a little too far, but make sure to catch yourself and put the phone down for a bit.

It does get complicated. As for me, I don’t want to share about my kid on my handle because I think it can become too much easily.

Maybe it’s just me but I still think people on Instagram can switch quickly from “oh so cute” to “no one thinks she’s cute stop showing off”. After all, oversharing is -to an extent- showing off.

I now have three accounts on Instagram that I revisit back and forth during the day, one of them is for my kid’s pictures and videos with her name as the handle.

Am I slowly becoming that mom whom I used to scoff at? But, for me, it’s more about freeze moments that go by quickly. Unfortunately, a cynic might think I am being obnoxious on my own account.

I think it’s best used to document your kid for personal mementos.

Being personal and candid on Instagram is the new cool, but it comes at a price. I know that once my kid grows older to understand better, I will have to set boundaries on getting everything, even my winding down time, from Instagram.

I think Instagram is used to build an image, a personal brand that you wish people would believe about you. You control your narrative.

I put the Instagram where I share pictures and videos of my kid on private, and I only allow people who I know, and who know my kid, to follow.

Because even if it’s helpful for me now, I may be treading the thin line between the useful parenting information sourcing and the failed parental supervision caused by the excessive use of it. No one can know for sure, but a parent must look at all the precautions.

When it comes to parenting, Instagram is, after all, a “proceed at your own risk” game.

Who knows, maybe when my kid is aware of Instagram I will delete it all (after saving the pictures of course) and let her take control of her digital footprint.

Although…who actually knows. I did use to judge the Instagramming-mother I have become.
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Photo by Kev Costello on Unsplash

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