Adjust: E-commerce apps are beginning to recover from global health crisis
Adjust, a global app marketing platform, has released a new report that shows that e-commerce apps are beginning to recover since early April, with installs and in-app sessions growing.
In comparison to March, 43 per cent of users have already returned to their favourite e-commerce apps, with paid apps increasing in installs from March to April.
Despite the e-commerce industry being shellshocked by the global health crisis, according to the data, e-commerce companies have a high chance of returning back to normal.
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“The reason is that many consumers expect behavioural changes in others and less in themselves. They criticise someone flying halfway around the world just to attend a business meeting but are already anticipating taking a flight for their next vacation. So, we can probably expect quite a high degree of bounce-back in terms of consumer behaviour,” commented Sven Arn, CEO of Happy Thinking People.
India’s Ola acquires Dutch startup Etergo to launch an electric two-wheeler
Ride-hailing company based in India, Ola, has announced the acquisition of Amsterdam-based startup Etergo to launch a premium two-wheeler electric vehicle in 2021, according to YourStory.
Through the acquisition, the startup is betting on a cleaner and more efficient solution for urban mobility post-COVID-19.
“Ola Electric aims to launch its global electric two-wheeler in India in 2021. This acquisition will further bolster Ola Electric’s strong engineering and design capabilities with the Etergo team’s extensive vehicle development experience with leading automotive companies like Tesla, General Motors, Ferrari, Jaguar, and BMW. Etergo’s team will continue to be based out of Amsterdam as they join Ola Electric,” the company wrote in the statement.
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