Local fractional marketing agency OtterHalf has launched Ottie’s Splash & Sell Marketing Workshop, a hands-on workshop where kids learn the basics of marketing through play. Designed for children aged 7–12, the workshop brings marketing concepts to life through play. Kids will learn how brands attract attention, design their own eye-catching posters, and perform a confident sales pitch in a fun, supportive environment.
Hands-on learning through real-world marketing and play
Held in OtterHalf’s studio at 195 Pearl’s Hill Terrace, the workshop introduces participants to basic marketing concepts using real-world examples such as KPOP Demon Hunters and Labubu. Participants also play OtterHalf’s original card game, Ottie’s Fishy Business, which subtly introduces common marketing tactics such as influencers and word of mouth.
Each workshop includes:
- Real-world discussions of trending brands, shows, and toys
- Group play time using OtterHalf’s marketing-themed card game, Ottie’s Fishy Business
- A poster competition, where participants pitch to each other and canvass for votes
Building confidence and communication skills in the next generation
OtterHalf founder Cassandra Ong believes marketing and communication are important skills for the next generation.
Parents have praised the format for encouraging communication and creativity, while educators see it as a refreshing alternative to traditional business education.
From card game success to real-world marketing lessons
Ottie’s Fishy Business achieved breakout success using only organic marketing and word-of-mouth, selling over 100 units within 3 months and reaching more than 300 households across Singapore.
The game introduces marketing concepts such as branding and storytelling, influencer marketing, competitive tactics, business ethics, and campaign planning.
Expanding the programme with future workshops and experiences
Looking ahead, OtterHalf plans to expand with additional workshops including a sales workshop and a supervised virtual mall experience.
All participants receive a certificate and earn the title “Mini Marketer”.
About OtterHalf
OtterHalf is an award-winning fractional marketing agency based in Singapore, helping businesses unlock senior-level marketing strategy and execution without the full-time cost.
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This article was sponsored by OtterHalf
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Featured Image Credit: OtterHalf
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