Goody team
iMedia, a Malaysia-based integrated digital media group currently owned by Rev Media, has acquired a controlling stake in Goody Technologies, which runs the internet properties Goody25 and GoodyMY.
As part of the deal, all technology assets from the company will be fully merged into iMedia’s ecosystem.
Upon approval by regulators and shareholders, the Goody25 acquisition will be part of iMedia’s move to Bursa Malaysia.
Also Read: Malaysian media group REV Asia Group acquires Viralcham and Rojaklah
Early this month, iMedia was acquired by Rev Asia for US$9.6 million and is currently listed on Bursa Malaysia.
At present, iMedia is the exclusive sales representation partner for all brands under Goody.
Launched in 2015, Goody25 is a Chinese language social news media and content portal that primarily focuses on the latest news and trendiest stories on lifestyle, fashion, art, entertainment, travel, and food.
According to Google Analytics, Goody25 recorded an average of 10.8 million page views and 2.65 million users per month in 2020 (based on its January- August data).
GoodyMY, an English language social news portal, was launched in 2019 and is expected to record a visitor count of over 500,000 by the end of 2020.
Aaron Lim, Managing Director of Goody Technologies, said: “A lot of hard work have been put on building the Goody25 brand. We have grown fast independently in the past five years and are now looking forward to expand the company further with iMedia.
Also Read: Media Prima Digital set to buy Catcha Group’s REV Asia for US$24M
Voon Tze Khay, CEO and Co-founder of iMedia, said: “Over the last few months since representing Goody25 and GoodyMY as part of our sales network, we have shown our strength and expertise in providing integrated digital solutions and influencer marketing campaigns in generating greater revenue for the group. We will continue to expand on our revenue streams by working closer and merging the key opinion leaders (KOLs) under the Goody brands to be part of our larger influencer network.
iMedia owns and provides digital advertising and marketing, customised content production and solutions for popular local language sites and social influencer platforms.
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Goody Technologies
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