In this fireside chat from Echelon Philippines 2025, moderator Artie Lopez, Co-Founder and Startup Coach at Brainsparks, sits down with Saul Molla, Founder and CEO of FlowerStore and Potico, to discuss his bold leap from corporate stability to entrepreneurship.
Molla recounts leaving his role as CFO of Lazada to enter the gifting industry — a uniquely demanding niche within e-commerce that requires exceptional precision and a strong sense of aesthetic. He also opens up about the complexities of scaling across Southeast Asia, sharing candid insights into the distinct cultural nuances and market challenges he encountered while expanding his business regionally.
The post Echelon Philippines 2025 – Risk, roses, and ROI: The founder + team blueprint to go regional appeared first on e27.