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How Notion is becoming the operating system for Southeast Asia’s startup builders

As startups across Southeast Asia scale faster and operate with increasingly lean teams, founders are rethinking how they manage workflows, knowledge, collaboration, and execution. Rather than relying on fragmented stacks of disconnected tools, many early-stage companies are looking for integrated platforms that can centralise operations while supporting speed, flexibility, and rapid experimentation.

This shift is becoming even more pronounced as AI capabilities become embedded into workplace software. Founders today are not only evaluating productivity tools based on organisation and collaboration features, but also on how effectively those tools can support automation, decision-making, and operational efficiency across growing teams.

For startups navigating fundraising, hiring, product development, and regional expansion simultaneously, having a connected operational workspace can significantly reduce complexity. As Southeast Asia’s startup ecosystem matures, platforms that combine flexibility with AI-powered workflows are increasingly becoming foundational infrastructure for early-stage companies.

Notion is positioning itself within this evolving landscape as a connected workspace designed to bring documents, projects, notes, knowledge management, calendars, and email into a single platform with AI built in. Used by organisations ranging from startups to enterprises such as Toyota, Figma, and OpenAI, the platform aims to replace fragmented workflows with a more unified and customisable operating environment.

Also read: 10 ecosystem players shaping how startups scale at Echelon Singapore 2026

Building connected workspaces

Notion’s mission centres around helping people build tools tailored to the way they work. The company believes that giving individuals and businesses the ability to customise software around their own operational needs can improve how teams solve problems and collaborate.

Its platform combines documentation, project management, internal knowledge systems, collaboration features, and AI-powered capabilities into a single workspace that adapts to different workflows. This flexibility has made it particularly attractive to startups and fast-growing companies that often need systems capable of evolving alongside their organisational structure.

As AI adoption accelerates across Southeast Asia, startups are increasingly experimenting with AI-powered agents, automated workflows, and operational tooling that can reduce repetitive work and improve execution speed. Platforms that integrate these capabilities directly into everyday workflows are becoming increasingly relevant for founders managing resource constraints while scaling quickly.

For many early-stage startups, operational simplicity is also becoming a strategic advantage. Founders are looking for tools that can support fundraising, team collaboration, documentation, and execution without creating additional software fragmentation or workflow complexity.

Supporting startup growth

At Echelon Singapore 2026, Notion is focused on engaging directly with Southeast Asia’s startup ecosystem through workshops, founder education, and startup-focused partnership initiatives. The company sees the region’s founders, operators, and early-stage teams as key beneficiaries of connected AI workspaces designed specifically for fast-moving startup environments.

One of the company’s key activities at the event will be its hands-on workshop, “How to Raise Capital Using Notion”, designed for pre-Series A founders. The session will focus on helping startups build fundraising systems and leverage AI-powered custom agents to improve operational efficiency and investor readiness.

Notion is also using Echelon Singapore to grow awareness around its Notion for Startups programme across Southeast Asia. Through its exclusive Echelon partner offer, eligible startups can redeem up to three months free of Notion Business with Notion AI included, valued at up to US$6,000. The offer is available to new, non-paying Notion customers with fewer than 100 employees.

Beyond startup adoption, the company actively partners with venture capital firms, accelerators, incubators, and ecosystem builders to distribute startup offers and co-develop founder-focused initiatives such as workshops, webinars, and ecosystem content partnerships.

Also read: 10 ecosystem players shaping how startups scale at Echelon Singapore 2026

Meeting Notion at Echelon Singapore 2026

Notion joins Echelon Singapore 2026 alongside founders, investors, corporates, and ecosystem leaders gathering at Suntec Singapore CEC on 3–4 June 2026. The event provides a platform for startups and technology companies to explore emerging trends in AI, productivity, digital collaboration, and startup operations across the region.

Attendees visiting Notion can learn more about how startups are using connected AI workspaces to manage fundraising, operations, team collaboration, and knowledge systems from day one. The company is particularly interested in engaging founders building in SaaS, AI, fintech, healthtech, and other high-growth technology sectors.

Singapore also remains a key strategic hub for Notion’s APAC startup initiatives due to its dense concentration of funded startups and active venture capital ecosystem. As startup teams across Southeast Asia continue adopting AI-powered workflows and lean operating structures, platforms that combine flexibility, collaboration, and automation are expected to play an increasingly important role in how companies scale.

As the region’s startup ecosystem evolves, conversations around productivity, AI adoption, and operational infrastructure are likely to become increasingly central to how founders build and grow companies. Echelon Singapore 2026 provides a space for these discussions while connecting startups with the tools, partnerships, and ecosystems shaping the future of work across Southeast Asia.

The region is evolving quickly, and Echelon 2026 offers the right place at the right moment to be part of what comes next. Register here to join the conversation.

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The tech record vs crypto crash: Why the liquidity roadmap just split in two

The global financial landscape is currently presenting a striking paradox as traditional equities power to fresh records while digital assets face heavy liquidation. This divergence highlights how differently various asset classes absorb macroeconomic shocks and structural shifts.

While a tentative ceasefire agreement in the Middle East and a massive wave of corporate investments in artificial intelligence breathe new life into global stock indices, the cryptocurrency market is grappling with aggressive capital flight. This situation reveals a distinct decoupling of sentiment: traditional markets celebrate a reduction in systemic risk, while digital assets remain trapped in a feedback loop of institutional outflows and forced derivatives liquidations.

In traditional equity markets, investors are celebrating a confluence of positive geopolitical and macroeconomic developments. The primary catalyst for this optimism is a draft 60-day ceasefire agreement between United States and Iranian negotiators. This development has significantly lowered the geopolitical risk premium that previously weighed on global commerce.

A direct result of this de-escalation is the retreatment of crude oil, with Brent crude stabilising below US$100 per barrel, specifically around US$93. This drop offers immediate relief to global inflation expectations and energy-strapped consumer supply chains, which in turn provides central banks with more breathing room.

Concurrently, a mixed macroeconomic picture in the United States supports the soft-landing narrative. The April Personal Consumption Expenditures price index registered a headline increase of 0.4 per cent and a core increase of 0.2 per cent, coming in slightly cooler than consensus expectations. Additionally, the United States 1st-quarter gross domestic product was revised lower to 1.6 per cent annualised, down from the initial two per cent prints, confirming an economic cooling that could deter overly aggressive monetary tightening.

This stabilisation in inflation and geopolitics provided the perfect launchpad for an explosive artificial intelligence and technology earnings rally, driving major indices to record closing levels. The S&P 500 advanced 0.58 per cent to close at 7,563.63, propelled by artificial-intelligence infrastructure spending and lower oil prices. The Nasdaq Composite led the gains with a 0.91 per cent surge to 26,917.47, fueled by technology leadership and stellar corporate performances. Meanwhile, the Dow Jones Industrial Average eked out a late record during a more subdued session, rising 0.05 per cent to close at 50,668.97.

Also Read: Crypto and equities slide as geopolitical and macro pressures mount

Individual corporate movers illustrate the sheer scale of this technology-driven euphoria. In software, Snowflake surged 36 per cent on blowout guidance and a massive US$6,000,000,000 compute deal with Amazon Web Services, reigniting interest across the sector. Consequently, Palantir climbed eight per cent, and ServiceNow advanced 6.5 per cent. In hardware, Dell Technologies surged roughly 40 per cent in extended trading after smashing revenue estimates by 88 per cent, driven by an insatiable demand for artificial intelligence servers. Private markets mirrored this enthusiasm, as Anthropic raised US$65,000,000,000 at a staggering US$965,000,000,000 valuation, surpassing its chief rival OpenAI for the very first time. Beyond technology,

Microsoft rose 3.5 per cent following reports that it will launch a next-generation artificial intelligence coding model, while Eli Lilly rallied 4.0 per cent after CVS Health restored insurance coverage for its weight-loss drug, Zepbound, and added its new obesity pill, Foundayo. Asian markets advanced broadly on these positive cues, with Japan’s Topix up 0.5 per cent and Australia’s S&P/ASX 200 climbing 0.8 per cent in early trading, while BYD Company unveiled China’s first automotive-grade 4-nanometer self-driving chip to boost high-margin electric vehicle models.

In stark contrast to this equity market euphoria, the cryptocurrency market has entered a sharp correction, failing to benefit from the broader risk-on environment. Bitcoin fell 0.89 per cent over 24 hours to US$73,709.75, underperforming the broader financial trends and showing a strong 61 per cent correlation with the S&P 500 during the initial phases of the move. This indicates that digital assets are reacting strongly to shifts in institutional capital rather than to internal crypto factors.

The primary driver behind this downward price pressure is a massive wave of institutional selling through spot exchange-traded funds. This selling coincided with the eighth consecutive day of net outflows from United States spot Bitcoin vehicles, totaling US$733,000,000 on a single day. BlackRock’s IBIT alone experienced a significant US$527,800,000 redemption, reversing the strong institutional inflow narrative that had previously supported the asset class.

This institutional withdrawal triggered secondary pain points across the cryptocurrency derivatives markets, turning a standard correction into a cascading sell-off. As prices slipped, overleveraged long positions were forced to close. Bitcoin liquidations surged 71.65 per cent to US$277,780,000 within 24 hours, with long positions accounting for an overwhelming 92 per cent of that total. This created a destructive feedback loop of forced selling into weak order books, which accelerated the decline past key moving averages.

Also Read: Bitcoin vs stocks: Why crypto dipped on PPI while S&P 500 hit record highs at 7,444

If Bitcoin manages to defend its support at US$73,000, near the 78.6 per cent Fibonacci retracement, it may enter a period of consolidation and attempt to reclaim US$74,200. A break below the recent swing low of US$72,500 would risk a deeper retest of the psychological US$70,000 boundary. For bullish momentum to fully return, buyers must reclaim the previous swing high of $75,278.

Ethereum mirrored this bearish sentiment almost perfectly, dropping 0.59 per cent over 24 hours to US$2,010.32. Just like Bitcoin, Ethereum was heavily impacted by institutional capital flight, with United States spot Ether exchange-traded funds recording US$67,000,000 in net outflows. Ethereum faced unique structural pressure from its derivatives market. Even as the price declined, open interest in Ether futures hit a record high of 16,390,000 ETH, signalling that aggressive traders were adding leveraged short positions.

This aggressive shorting fueled a painful cascade of $241,000,000 in long liquidations, breaking the price below the psychological $2,000 support level. Ethereum has now entered a critical demand zone between the 78.6 per cent Fibonacci retracement at $2,064 and the March swing low near $1,900. The 4-hour relative strength index stands at 30.94, suggesting heavily oversold conditions that could support a short-term relief bounce toward $2,070, but the overall structure remains fragile. Traders are closely watching the upcoming $8,000,000,000 Deribit options expiry for further volatility.

While equity benchmarks bask in the glow of lower oil prices and breakthroughs in artificial intelligence, beneath the surface, professional investors are quietly preparing for potential turbulence.

We are not “max pain” yet.

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How Big Sky Capital and Astana Hub are helping startups scale across Southeast Asia’s technology ecosystem

Southeast Asia’s startup ecosystem continues attracting growing global attention as enterprise digital transformation, AI adoption, and infrastructure modernisation accelerate across the region. As markets mature, venture capital firms are increasingly looking beyond traditional technology hubs to identify emerging founders and support startups scaling across multiple regions from an earlier stage.

At the same time, cross-border venture activity is becoming increasingly important for startups seeking access to new markets, strategic partnerships, and international investor networks. For many early-stage companies, expansion today requires more than funding alone. Founders often need operational guidance, ecosystem access, and regional partnerships that can help accelerate market entry and long-term growth.

This has created opportunities for venture firms that focus not only on capital deployment but also on connecting startups with broader international ecosystems. As Southeast Asia strengthens its position as a global technology and innovation hub, investors are increasingly exploring partnerships that bridge emerging startup ecosystems with the region’s rapidly evolving digital economy.

Big Sky Capital is one of the firms contributing to this trend. The early-stage venture capital firm focuses on backing category-defining B2B technology companies across sectors including AI, enterprise software, fintech, cybersecurity, SaaS, and digital infrastructure. Its investment philosophy centres around supporting ambitious founders building scalable businesses with long-term global potential.

Also read: Startups driving AI automation, fintech, and accessibility gather at Echelon Singapore 2026

Backing enterprise technology

Big Sky Capital, together with Astana Hub position itself around identifying high-conviction opportunities within rapidly evolving technology markets. Beyond investment capital, the firm works closely with founders by providing operational guidance, strategic support, and access to international networks of investors, operators, and ecosystem stakeholders.

Its focus on B2B technology reflects broader market demand across Southeast Asia, where enterprises are increasingly investing in AI-driven tools, cybersecurity infrastructure, digital transformation initiatives, and scalable software platforms. As businesses modernise operations and expand digitally, startups building enterprise-focused technologies are becoming an increasingly important part of the region’s innovation landscape.

Both organisations are particularly interested in companies leveraging technology to drive meaningful enterprise transformation across industries. This includes startups operating in high-growth sectors such as AI, fintech, enterprise software, cybersecurity, and infrastructure technologies that support the next generation of digital business operations.

Expanding cross-border opportunities

At Echelon Singapore 2026, Big Sky Capital and Astana Hub are bringing five high-growth startups into Southeast Asia as part of their broader strategy to support international expansion and cross-border ecosystem collaboration. The firm sees the event as an opportunity to connect startups with investors, corporates, and ecosystem leaders across the region while helping founders establish strategic partnerships and market-entry pathways.

The firm is actively seeking collaborations with venture funds, accelerators, incubators, enterprise partners, and innovation teams that can support scaling efforts throughout Southeast Asia. It is also interested in co-investment opportunities and ecosystem partnerships that help founders accelerate regional growth and commercial expansion.

Big Sky Capital and Astana Hub operate globally with strong connectivity across the United States, Central Asia, and Southeast Asia, while placing particular focus on expansion into markets such as Singapore and Malaysia. The firm sees growing opportunities in regions experiencing rapid enterprise technology adoption and digital transformation.

As venture ecosystems become increasingly interconnected, firms that can bridge international founder communities with regional growth markets are expected to play a growing role in shaping the future of startup expansion across Asia.

Also read: From idea to impact: Startups redefining what’s possible in Southeast Asia

Meeting Big Sky Capital and Astana Hub at Echelon Singapore 2026

Big Sky Capital and Astana Hub join Echelon Singapore 2026 alongside founders, investors, corporates, and ecosystem leaders gathering at Suntec Singapore CEC on 3–4 June 2026. The event provides a platform for startups, investors, and innovation stakeholders to explore emerging technology trends, build partnerships, and strengthen regional collaboration.

Attendees visiting Big Sky Capital and Astana Hub can expect networking and matchmaking opportunities focused on cross-border expansion, venture collaboration, and startup scaling. The firm will also facilitate introductions to the five startups it is bringing into the Southeast Asian market, creating opportunities for investors, corporates, and ecosystem partners to explore potential partnerships and investment discussions.

For founders exploring regional expansion or investors seeking exposure to emerging enterprise technology sectors, conversations around ecosystem connectivity, strategic partnerships, and international growth are becoming increasingly relevant. Big Sky Capital and Astana Hub’s participation reflects the broader trend of venture firms playing a more active role in enabling long-term cross-border collaboration throughout Asia’s innovation economy.

As Southeast Asia’s startup ecosystem continues evolving, partnerships between venture capital firms, founders, corporates, and ecosystem builders are likely to remain central to how companies scale internationally and access new growth opportunities. Echelon Singapore 2026 offers a space for these relationships to develop while helping strengthen connections across global innovation ecosystems.

The region is evolving quickly, and Echelon 2026 offers the right place at the right moment to be part of what comes next. Register here to join the conversation.

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We can share your story at e27 too! Engage the Southeast Asian tech ecosystem by bringing your story to the world. You can reach out to us here to get started.

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Inside the AI Workflow Competition at Echelon Singapore 2026

Inside the AI Workflow Competition at Echelon Singapore 2026

The most interesting thing about AI is not how impressive it sounds in a pitch. It’s what happens when it’s forced to confront the kind of operational friction that real businesses deal with every day.

That’s what makes this year’s AI Workflow Competition at Echelon Singapore 2026 worth paying attention to.

Instead of asking builders to imagine hypothetical use cases, the competition asked them to work on problems that already exist inside real businesses. The kind that quietly drains time, creates rework, and holds teams back from the work that actually matters.

Two Companies, One Shared Problem

Two of the challenges came from Boldr and The Social Space. On the surface, they’re very different organisations. But both arrived at the competition from a similar place: they had operations to run, and their existing workflows were holding back execution.

Boldr: When the Support Inbox Becomes a Signal Feed

Boldr’s story began with a customer question.

Leon, the founder of Boldr, recalled a support ticket asking whether one of the brand’s watch straps was BPA-free. It seemed like a small question, until it became clear that it reflected a wider customer concern and eventually surfaced as a meaningful search term tied to conversion. He started seeing the support inbox as a stream of signals about what customers cared about, what information was missing, and what the business wasn’t learning fast enough.

“The inbox isn’t just people asking for help; it’s people telling you exactly what matters to them,” says Leon.

That insight became the basis of Boldr’s competition challenge: how do you turn reactive customer support into a self-improving customer intelligence engine? In practical terms, the problem was about building a workflow that could identify knowledge gaps, improve documentation, and surface the kind of product and marketing insight that usually gets buried inside repetitive support threads.

Also Read : Builders wanted: Close the AI execution gap for SMEs

 

The Social Space: 1.5 Weeks of Monthly Admin That Crowds Out the Mission

The Social Space’s problem came from a different kind of operational weight, but one that will feel familiar to many SMEs.

Every month, the team prepares sales and inventory reports for more than 50 consignment partners, pulling information from disconnected systems across in-store retail, online channels, and corporate orders. The process takes around 1.5 weeks each month and depends on manual cross-checking, reconciliation, and rework.

Cheryl from The Social Space put it plainly. The reporting burden pulls their retail merchandiser away from mentoring partner brands, improving retail presentation, and creating more sales opportunities for the businesses they support. The admin doesn’t just slow down the team. It crowds out the mission.

That became the basis of The Social Space’s challenge: how do you automate monthly consignment reporting end to end, within Google Workspace, without adding new paid subscriptions and without creating more complexity for a lean, non-technical team?

The Real Cost of Familiar Friction

Both challenges describe a reality many SMEs already know.

Sometimes the biggest workflow problem isn’t a dramatic systems failure. It’s the slow, repeated cost of handling the same questions, reconciling the same messy data, and manually stitching together processes that have outgrown the way the business operates. Over time, that friction becomes normal. Teams adapt around it. They absorb it. And because it’s familiar, it often goes unchallenged for longer than it should.

48 Hours to Build Against Reality

That’s part of what makes the AI Workflow Competition interesting.

In less than 48 hours, participants had to interpret these business constraints, think through the actual workflow logic, and turn them into working AI-driven solutions that could be demonstrated live.

That speed matters, but not just because it sounds impressive. It matters because it reveals a different way to think about experimentation. Real workflow innovation doesn’t always begin with a large internal transformation programme or a procurement cycle. Sometimes it begins with a well-defined operational pain point, a clear constraint, and people willing to build around reality instead of around hype.

Also Read: Meet the companies taking the floor at Echelon Singapore 2026

 

Who Should Be in the Room

The AI Workflow Competition is more than just a segment of Echelon Singapore 2026. It’s one of the few places where AI gets discussed through the lens of real business use.

For founders, operators, revenue leaders, CX leaders, and anyone responsible for helping work move more smoothly across a team, this is the kind of showcase that becomes more valuable when experienced with colleagues.

A support lead may recognise the hidden value sitting inside customer enquiries. A marketing lead may see how product objections can become messaging opportunities. An operations or finance lead may recognise the cost of fragmented reporting and the value of workflows that reduce rework without adding new tools. A merchandising or retail lead may see how time recovered from admin could be reinvested into growth, partner support, and better execution.

The lesson isn’t that every business has the same problem as Boldr or The Social Space. The lesson is that many businesses already have a version of one.

Technology Is Only Interesting Because of What It Gives Back

The human side of both stories matters.

Boldr’s challenge is ultimately about helping a lean team move beyond repetitive answering and toward better judgment, sharper insight, and more useful feedback loops into the business. The Social Space’s challenge is about giving time back to a mission-driven team so they can support their partners more meaningfully and strengthen the ecosystem they’re trying to build.

In both cases, technology is only interesting because of what it gives people back: clarity, capacity, and a better chance to focus on the work only humans should be doing.

Bring the Colleagues Who Own the Bottlenecks

At Echelon Singapore 2026, the Top 5 finalists will present their solutions live on stage. If you’re already attending, this is one of the sessions worth showing up for with the right people beside you.

Bring the colleagues who own the bottlenecks. Bring the people who will recognise the pain points. Bring the teammates who will ask, while the demos are happening, whether something like this could work inside your own organisation too.

Because the most compelling AI stories don’t begin with technology. They begin with a real problem, a team that has lived with it for too long, and the moment someone finally decides it’s worth solving.

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Anthropic’s US$65B cheque redraws AI funding map

Anthropic co-founders Dario Amodei and Daniela Amodei

Anthropic has closed a staggering US$65 billion Series H round, taking the company to an estimated US$965 billion post‑money valuation and signalling an escalation in the race to dominate enterprise AI.

The round was led by Altimeter Capital, Dragoneer, Greenoaks, and Sequoia Capital, and included heavyweights, such as Capital Group, Coatue, D1 Capital, GIC, and Temasek.

Also Read: Why GIC is backing Anthropic over OpenAI

 

The raise, one of the largest ever for a private technology company, comes as Anthropic says enterprise uptake of its large language model, Claude, is surging and that run‑rate revenue has “crossed US$47 billion” this month. If independently verified, that revenue figure would place Anthropic’s commercial traction in the rarefied air usually occupied by major cloud and enterprise software vendors.

A bet on enterprise adoption and the numbers that demand scrutiny

Anthropic frames the round as a response to accelerating demand for Claude across industries. The company says the model is increasingly embedded in customers’ core operations and cited tools such as Claude Code and Cowork as drivers of adoption. Krishna Rao, Anthropic’s chief financial officer, said the capital will help meet “historic demand” and sustain the company’s research frontier.

Investors have been similarly effusive. Brad Gerstner, founder and CEO of Altimeter Capital, argued that the model’s “large‑scale adoption” among demanding organisations positions Anthropic to lead the next phase of AI innovation. Such endorsements reflect the investment thesis: enterprise AI will be pervasive and monetisable. But they do not replace the need for independent verification of revenue, customer retention and unit economics, especially given the order of magnitude involved in the run‑rate claim.

Infrastructure and strategic deals: building a multi‑cloud backbone

The funding will be ploughed into compute capacity, safety and interpretability research, and scaling products and partnerships. Anthropic disclosed substantial infrastructure commitments and supplier agreements intended to underpin its ambitions.

The company said it has signed agreements with Amazon for up to 5 gigawatts of new capacity, and with Google and Broadcom for 5 gigawatts of next‑generation TPU capacity. It has also highlighted a SpaceX arrangement for access to GPU capacity on Colossus 1 and Colossus 2. Anthropic claims Claude is the first frontier model available across Amazon Web Services, Google Cloud and Microsoft Azure, with AWS remaining its primary cloud provider and training partner.

Chipmakers and memory suppliers are in the mix too: partnerships with Micron, Samsung, and SK hynix suggest Anthropic is securing bespoke supply‑chain relationships as well as raw cash. The company also referenced US$15 billion of previously committed investments from cloud providers, including US$5 billion from Amazon.

Why Southeast Asia should pay attention

For Southeast Asia, Anthropic’s raise has several implications. First, the presence of major regional stakeholders, notably Singapore’s sovereign investor Temasek and global investor GIC, underscores local institutional confidence in enterprise AI plays. That matters for founders and SaaS vendors in the region, who are courting enterprise customers and exploring integrations with large language models.

Also Read: Anthropic index shows AI boom risks widening global inequality

Second, the multi‑cloud and hyperscaler commitments could improve service availability and latency for users in Southeast Asia, provided the partnerships lead to local or regionally proximate infrastructure deployments. Latency, data residency and compliance are crucial for finance, healthcare and government applications across the region; better multi‑cloud distribution may reduce friction for companies that want to embed Claude into mission‑critical workflows.

Third, the raise ratchets up the resource bar for startups in the region aiming to build competing models or deep integrations. Firms that cannot access the same scale of compute, preferential hardware relationships or large enterprise sales teams may find it harder to compete on breadth of capability or price. That could accelerate consolidation or push Southeast Asian startups to focus on niche verticals, differentiating on local data, regulatory compliance and specialised workflows.

Safety, research and regulatory scrutiny

Anthropic emphasised safety and interpretability research as a funding priority. That positioning aligns with its public identity as a safety‑conscious AI developer. Yet the announcement lacked granular detail on how funds will be apportioned across research, engineering and go‑to‑market. Independent validation, open methodologies and long‑term commitments will be essential for regulators, enterprises and civil society groups that expect auditable improvements in model behaviour.

Regulators in Southeast Asia are increasingly attentive to AI governance. Singapore has been proactive in AI policy and testing frameworks; Indonesia and the Philippines are also developing approaches to data protection and oversight of digital services.

Anthropic’s stated safety commitments will be watched closely by regional policymakers as enterprises in the area begin to deploy large models in sensitive contexts.

Market dynamics and competitive pressure

A US$65 billion war chest can rapidly reshape competitive dynamics. Bulk purchases of compute, preferential contracts with chipmakers and a bigger R&D bench could widen the lead between deep‑pocketed model developers and smaller rivals. OpenAI, Google, Meta, and others will be monitoring not just the capital but how Anthropic translates it into product delivery, pricing models and enterprise retention.

Yet the headline numbers do not answer key commercial questions: How is revenue measured: subscriptions, bespoke deployments, licensing, or infrastructure credits? What are the unit economics of serving and training these models at scale? High run‑rate revenue means little without sustainable margins and repeatable customer success.

What customers and regional partners can expect

For enterprise customers in Southeast Asia, Anthropic’s expanded compute and distribution arrangements could mean more reliable access to Claude, lower latency and potentially new commercial options for private or hybrid deployments. For system integrators and local software vendors, the raise may open partnership opportunities but also raises the bar on integration complexity and commercial terms.

Also Read: US$60B bet on Anthropic: Will DoD’s “supply chain risk” label derail the AI darling?

For rivals and the broader ecosystem, the round signals that capital markets and infrastructure partners remain willing to back large, centralised model efforts. The net effect could be both accelerated innovation and further concentration in the supply of foundational AI models.

The bottom line

Anthropic’s US$65 billion Series H is a landmark moment in the AI funding era: it affirms investor conviction in enterprise AI while sharpening the competitive and regulatory stakes worldwide, particularly in Southeast Asia. The real test will be execution: turning headline funding into scalable, safe and profitable products that withstand regulatory scrutiny and meet the nuanced needs of enterprises across diverse markets.

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Ecosystem Roundup: How next-day delivery killed crowdfunding in SEA

Crowdfunding was supposed to democratise innovation. The pitch was simple and seductive: a great idea, a compelling story, and the internet would do the rest. The reality, as Indiegogo’s own APAC head candidly acknowledges, was messier: scams, failed fulfilments, and backers left holding nothing but disappointment.

The industry has tightened up. Vetting is stricter, documentation requirements are more rigorous, and platforms are building real accountability infrastructure around creators. That is progress, and it deserves acknowledgement.

But the Southeast Asia problem is more stubborn than a process fix can solve. When Cheryl Tang says the region’s consumers “don’t have patience,” she is describing something structural, a consumer psychology shaped by decades of frictionless e-commerce that has made waiting feel like failure. Shopee and Lazada did not just build logistics networks; they rewired expectations.

Until crowdfunding platforms find a credible answer to that expectation gap — whether through faster fulfilment models, stronger localised creator partnerships, or genuinely differentiated product categories that cannot be found on any e-commerce shelf — Southeast Asia will remain a market of missed potential.

The infrastructure is improving. The culture hasn’t caught up yet.

Regional

Singapore’s VC market shrinks to US$4.6B in 2025 amid tighter scrutiny: Deal volume fell 35% to 472 transactions as investors demanded stronger fundamentals. Fintech led with US$1.7B raised, while AI’s share of total deal value doubled to 31%, even as overall activity cooled.

Singapore court sentences Byju’s founder to six months for contempt: In a rare judicial move, Byju Raveendran was ordered jailed for repeatedly defying court orders on asset disclosure. The ruling, triggered by a dispute with Qatar Investment Authority, caps a collapse that left thousands of Indian families trapped in predatory loan repayments.

Grab deepens Indonesia fintech bet with higher Superbank stake: A Singapore vehicle linked to Grab acquired 64.02M shares in PT Super Bank Indonesia Tbk, lifting its stake to 16.14%. The move reinforces Grab’s embedded finance strategy across ride-hailing and digital payment users.

Thailand’s SITE 2026 bets on deal flow over spectacle: Thailand’s NIA is repositioning its flagship innovation expo as a genuine investment marketplace, with over US$1B in deployable capital sitting idle against just US$120M in actual 2025 startup investment. International pavilions and structured business matching aim to close that gap.

Genesia Ventures closes US$113M fourth fund targeting SEA seed stage: The Japan-based VC will back early-stage startups across Japan, Southeast Asia, and India, with Vietnam flagged as a strategic market. The firm runs a founder support platform in Ho Chi Minh City and has backed over 10 Vietnamese startups.


Interviews & Features

Indiegogo’s APAC head on why SEA is crowdfunding’s toughest market: Cheryl Tang says frictionless e-commerce has conditioned SEA consumers to expect next-day delivery, making the crowdfunding wait unbearable. Multi-layered vetting, influencer reviews, and Express Crowdfunding are now reshaping how the platform rebuilds trust and drives enterprise use.


International

Uber raises stake in Delivery Hero to 36.83% amid potential deal: Uber bought shares from Aspex Management at just under €40 per share, above the previously disclosed indicative approach price. Voting rights are structured to stay below Germany’s 30% mandatory offer threshold as negotiations continue.

Samsung plans US$1.5B chip testing plant in Vietnam: Construction is under way in Thai Nguyen province, with operations targeted for November 2027. The facility will focus on legacy DRAM and NAND memory, as AI-driven demand tightens global memory supply and raises prices.

Naver to invest US$670M over five years to defend content ecosystem in AI era: South Korea’s dominant search platform, with a 62.86% market share, will launch its AI Tab conversational search to all users in June and support 3,000 creators monthly under its new Naver Mate fellowship programme.


Cybersecurity

Digital twins: The new single source of truth and a single point of failure: Once operations, reliability, and commercial teams rely on a twin to shape decisions, corrupted telemetry, unauthorised model changes, or compromised edge devices can quietly poison decisions without triggering visible alarms. Security by design must begin with trust architecture, not the visualisation layer.

APAC security teams say AI guidance is too theoretical to act on: Research from Rubrik Zero Labs found 80% of APAC IT and security leaders find AI security advice impractical, while 81% believe AI agents will outpace existing guardrails within 12 months. Effective security must start with observability, traceability, and runtime governance — not static frameworks.


Semiconductor

FuriosaAI and Broadcom to co-develop next-gen AI inference chiplet: The South Korean AI chip startup is partnering with Broadcom on a multi-die chiplet platform for hyperscale AI environments, building on existing hardware developed with TSMC and SK hynix. FuriosaAI was seeking US$300M–US$500M to fund its third-generation chip and global expansion.

Qualcomm strikes AI chip deal with ByteDance for TikTok’s AI agent software: The agreement positions ByteDance as one of Qualcomm’s first major customers for AI-focused ASICs as the chipmaker pivots beyond smartphones. ByteDance’s infrastructure budget reportedly rose 25% to 200B yuan (US$29.4B) as it scales AI agent capabilities.

Nvidia to build new Taiwan campus as agentic AI and physical AI demand grows: CEO Jensen Huang unveiled plans for “Constellation,” a nearly four-hectare campus in Taipei’s Beitou-Shilin Technology Park, with construction starting within months. The expansion reflects Nvidia’s deepening supply chain roots and growing headcount in Taiwan.

MarsLab charts AI chip infrastructure roadmap for Southeast Asia: The Singapore-based startup is targeting enterprise and edge AI deployment in a region where AI hardware ecosystems remain underdeveloped. MarsLab plans to begin with system validation before potentially moving into self-designed chips.


AI

Singapore’s AI infrastructure gap traps businesses in pilot purgatory: A Twilio survey of 196 developers found 96% use AI tools daily, yet 46% cite constant context-switching as their primary friction. Fewer than 30% of organisations have a clear AI strategy, and 31% without one struggle to move initiatives into production.

Animoca Brands makes US$1M first investment under Minds programme into agentic trading startup: The co-investment in Superior.Trade marks the first announced deal from Animoca’s initiative to back early-stage teams building on its AI agent platform. Investment instrument details — equity, token, or otherwise — have not been disclosed.

ETF outflows and macro fear put Bitcoin and Ethereum under pressure: A US$1.29B BlackRock dark pool trade triggered a seven-session Bitcoin ETF outflow streak, while Ethereum suffered 11 consecutive days of net outflows totalling over US$506M. Fed policy uncertainty and a 65% correlation with the Nasdaq-100 are now the dominant price drivers.

Smart money rotating from Bitcoin into AI-themed products: Between 18–22 May, BTC and ETH ETFs shed nearly US$2.7B while altcoin products attracted inflows. An AI-linked DRAM ETF surpassed US$10B in assets within 30 trading sessions, reflecting institutional preference for AI infrastructure narratives over crypto benchmarks.

SEA should leapfrog industrial Bitcoin mining via software participation: On-demand hashrate marketplaces, compact home ASICs, and the Stratum V2 protocol are lowering barriers to solo mining. With Vietnam at 21% crypto ownership and APAC recording 69% year-on-year growth in on-chain volume, the region has an opening to skip the industrial phase entirely.

The moat is no longer the model; it’s the memory architecture: Accenture’s Memex(RL) paper proposes indexed external memory for long-horizon AI agents, solving context collapse on multi-step tasks. For B2B AI builders in 2026, competitive differentiation will increasingly come from retrieval discipline and data plumbing, not frontier model access.


Thought Leadership

Why the biggest barrier to AI in SEA is the operating model: Organisations treating AI as a tool rollout rather than an organisational transformation are repeating the mistakes of earlier digital waves. McKinsey research suggests the highest AI value comes from focused use cases, a lesson especially critical for lean SEA SMEs where failed experimentation is costly.

AI startups are hiring around answers they haven’t earned yet: Post-raise headcount decisions in AI-native companies lock in unproven assumptions about where human judgment is still needed. In SEA markets where trust, language, and local context shape customer outcomes, outsourcing interpretation to agents too early risks compounding errors quietly.

The quiet renegotiation of human value in the AI talent reset: Workers aged 22-25 in AI-exposed roles have seen a 13% employment drop since 2022, as junior roles disappear before new ones form. WEF projects 170M new jobs against 92M displaced, but the distribution of gains will closely track existing inequalities.

We are working faster than ever, so why are we more mentally exhausted?: AI has compressed execution but shifted cognitive load toward oversight, fact-checking, and decision-making. Constant context-switching and an always-on culture mean exhaustion now stems from fragmentation, not volume, and organisations misreading this risk burning out the teams they need most.

AI is changing what great talent looks like: Skills in AI-exposed roles are evolving 66% faster than non-AI roles, per the 2026 PwC Global AI Jobs Barometer. Organisations increasingly favour adaptability, cross-domain thinking, and AI fluency over static credentials, and traditional hiring signals are losing their predictive power.

In the age of AI, the skill worth hiring for is taste: As AI makes production effortless, knowing what not to ship becomes the scarce and valuable skill. Cutting junior roles to save costs today risks eliminating the pipeline that develops the experienced, discerning talent organisations will compete to hire in five years.

SEA’s gaming audiences have outgrown your influencer strategy: Creator-led long-term partnerships consistently outperform short-term influencer buys in SEA gaming, where 50%+ of gamers watch gaming content. Brands still buying reach-based placements are actively building reputations for inauthenticity in communities with long memories and loud voices.

The mobile-first myth is costing SEA’s gaming industry billions: SEA generated 2B game installs in a single quarter but suffers structurally low ARPU across most markets. The next phase of the industry’s US$14B 2030 opportunity lies in community platforms, creator monetisation, and live event infrastructure, not install volume.

AI has lowered the barrier to content but not to good communication: With Gartner projecting a 25% drop in traditional search by 2026, AI citation credibility now matters more than SEO rankings. Distributing substantiated content across multiple publications can increase AI citations by up to 325% compared to owned channels alone.

The Philippines never lacked talent but leverage, and AI is changing that: StellarPH’s co-founder argues the real AI divide is initiative, not technical skill. Non-technical founders are now prototyping products in weekends, and AI workshops in the Philippines are selling out in hours — signalling a generational shift in access to execution.

Fast-growing companies misread their marketing problem as a scaling one: The startup marketing playbook breaks at scale, but prematurely importing enterprise rigour kills velocity just as badly. The rare executive who can build scalable processes without bureaucracy is what separates plateaued companies from those achieving breakout growth.

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Top 3 Popular AI Playbook for Platform Credibility of Fintech Business

Top 3 Popular AI Playbook for Platform Credibility of Fintech Business

The Stakes of Trust: Platform Credibility in modern Fintech

In the fintech sector, platform credibility acts as the foundational bedrock for all business operations. Fintech firms handle sensitive financial data, facilitate high-value transactions, and must maintain strict regulatory compliance. Any vulnerability in system reliability or data governance can immediately destroy customer trust and invite regulatory penalties. As advanced computational technologies reshape the market, establishing platform credibility requires infrastructure that guarantees absolute data integrity and real-time operational transparency. For financial technology enterprises, credibility is no longer just a compliance check; it is a competitive asset that dictates market survival.

The Agentic AI Arm Race: The Danger of Falling Behind

The landscape of financial technology is shifting at a terrifying pace. Business leaders must recognize that over 50% of fintech businesses already adopting AI are planning to abandon the basic AI assistants they deployed just 1 to 2 years ago. This is not a retreat from automation, but a aggressive leap into the next evolutionary phase of the technology market. Forward-thinking competitors are discarding static tools to fund an intense AI agent arms race. Enterprises that continue to rely on basic, reactive bots will find themselves completely outpaced by rivals utilizing autonomous agents capable of independent decision-making. Staying static means accepting obsolescence while the rest of the market accelerates ahead.

AI Assistants vs. AI Agents: The Architectural Divide

Understanding the technical distinction between traditional AI assistants and autonomous AI agents is critical for strategic planning:

  • AI Assistants: These systems are reactive tools that depend entirely on direct human prompts. They operate within rigid, pre-defined scripts to answer basic text questions or retrieve isolated data points. They cannot initiate workflows independently.
  • AI Agents: These are autonomous entities engineered for goal-oriented execution. When given a high-level objective, an AI agent independently breaks down the task, plans a multi-step workflow, executes complex actions across multiple software layers, and continuously optimizes its performance based on operational feedback.

Also Read : Top 3 popular GEO monitoring tool for SEO optimisation targeting service industry in Singapore

Critical Infrastructure Lessons from Early AI Movers

Early corporate adopters of artificial intelligence faced severe operational bottlenecks due to rigid legacy infrastructure. Financial institutions that rushed into initial AI integration frequently encountered silos, data latency, and broken automated workflows. To avoid these costly integration failures, modern enterprises must demand specific core capabilities from their software infrastructure:

  • Open Development Framework: The core system must support modular customization, allowing internal teams to build and deploy proprietary algorithms without disrupting standard business logic.
  • Universal Open APIs: Seamless, bidirectional communication channels are mandatory to allow external AI models to interact directly with internal databases in real-time.
  • Public API Documentation: Comprehensively documented integration points ensure rapid deployment and lower the risk of connection errors during intense development cycles.
  • Structured Public Development Documentation: Transparent structural guides allow engineering teams to troubleshoot data pipelines quickly and scale agentic functionalities without vendor delays.

Top 3 Popular AI Playbook for Platform Credibility Targeting Fintech Business

As fintech enterprises accelerate their migration toward autonomous ecosystems, choosing the right digital foundation determines operational success. Below are three popular options analyzed for their structural compatibility with agentic AI deployment and corporate data governance.

Multiable

Multiable is an enterprise-grade solution engineered for complex digital transformation, proving best for ERP software integration within highly regulated corporate environments.

  • In-House Implementation: System deployment is executed strictly by an experienced in-house technical team rather than being outsourced to low-cost offshore regions. This approach ensures maximum protection for sensitive financial information and guarantees the sustainability of long-term system support.
  • Built-In AI Agent Builder: The platform features an integrated AI agent builder powered by patented EKP (Enterprise Knowledge Partitioning) technology, allowing firms to deploy autonomous agents safely while maintaining strict data isolation boundaries.
  • Proven Enterprise Track Record: The platform boasts successful case studies with numerous public companies and multinational corporations, demonstrating the stability required for high-volume financial data processing.
  • Ecosystem Independence: The software is completely free from Windows ecosystem tie-ups, granting development teams total freedom to leverage the latest open-source Large Language Models (LLMs) and advanced AI frameworks.
  • Comprehensive Audit Logging: It contains granular tracking mechanisms that log every system alteration and data access request, providing complete transparency for regulatory compliance checks.

Asana

Asana operates as an enterprise work management platform, best for operational workflow automation and cross-departmental project tracking.

  • Dynamic Resource Allocation: Allows project leads to distribute operational tasks across teams based on real-time capacity data.
  • Native AI Workflow Intelligence: Automatically generates task dependencies and identifies potential project bottlenecks before they delay delivery.
  • Custom Field Architecture: Gives teams the flexibility to track unique metadata specific to financial compliance tasks.
  • Centralized Security Controls: Provides administrators with enterprise-grade data permissions and access management settings.
  • Multi-Platform Integration Hub: Connects smoothly with communication and data storage tools to keep operational data updated across the company.

Also Read : Top 5 best HRMS software for large enterprise with multiple workplaces in Singapore

Salesforce CRM

Salesforce CRM functions as an enterprise-level customer relationship management system, best for client lifecycle optimization and automated data collection.

  • Predictive Client Insights: Utilizes historical data patterns to forecast client behavior and identify renewal risks early.
  • Automated Data Capture: Eliminates manual input by automatically logging interactions across email, chat, and support portals.
  • Scalable Cloud Infrastructure: Supports rapid organizational expansion without compromising system uptime or data access speeds.
  • Granular Permission Profiles: Allows compliance officers to restrict sensitive client information based on precise corporate roles.
  • Unified Communication Streams: Aggregates customer touchpoints into a single timeline to provide customer service teams with comprehensive context.

The Doom of Vendor-Locked Systems: Customization Freedom Before 2030

Legacy software architectures that force companies to rely exclusively on the original vendor for system customizations will become entirely obsolete before 2030. In the fast-moving AI era, waiting weeks or months for a software vendor to write custom code, alter data schemas, or connect new AI models is a fatal business disadvantage. Modern business models demand immediate iteration. Systems that block internal IT teams from modifying the software framework create artificial bottlenecks that paralyze innovation. If an organization cannot independently adapt its core ERP software to support new algorithmic agents, it will be outmaneuvered by agile competitors who manipulate their own open-source codebases daily.

Geopolitical Realities: Agentic AI as the Ultimate Corporate Lifeline

Recent global trade tensions and tightening international data security regulations underscore the vulnerability of relying on fragmented supply chains and human capital. Governments worldwide are increasingly restricting cross-border data flows and introducing stringent operational audits. In this fragmented geopolitical climate, relying on manual labor to manage complex international compliance or cross-border logistics is an existential risk. Implementing autonomous AI agents is no longer an optional innovation experiment; it is the single definitive lifeline for fintech businesses to maintain operational continuity. Embracing autonomous, self-correcting software ecosystems is the only way to build a resilient, compliant, and highly competitive international enterprise.

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Can Thailand close the gap between US$1B in waiting capital and US$120M in actual investment?

Thailand has spent years building a startup ecosystem, funding accelerators, running pitch competitions, and producing a steady stream of tech graduates. The results have been mixed at best. Investment has lagged behind regional peers, and too many promising Thai startups have struggled to scale beyond the domestic market or attract serious international capital.

SITE 2026, the annual flagship innovation expo organised by the National Innovation Agency (NIA) under Thailand’s Ministry of Higher Education, Science, Research and Innovation, is making a pointed attempt to change that narrative. Launched under the theme “Global Innovation Impact: The Year of Investment,” the event is scheduled to run from 25 to 27 June 2026 at Paragon Hall, Siam Paragon, expanding this year to include Nex Hall on the fifth floor and the SCBx Next Stage on the fourth floor to accommodate a growing programme.

Also Read: Thailand’s startup paradox: Where potential meets patience

The venue upgrade is a small but telling signal. SITE is no longer positioning itself as a showcase event. It wants to be a deal-making floor.

The capital context

The numbers underpinning SITE 2026’s investment pitch are worth paying attention to. According to NIA’s own data, startup investment in Thailand reached approximately US$120 million in 2025. More strikingly, capital ready to be deployed within Thailand’s innovation ecosystem has surpassed US$1 billion.

That gap, between available capital and actual investment, is precisely the problem SITE 2026 is trying to solve. The argument is that the money exists, the startups exist, and what has been missing is a sufficiently structured, credible platform to bring them together in a way that produces real transactions rather than networking card swaps.

“Innovation impact is no longer defined by novelty alone, but by the value it creates and the measurable outcomes it can deliver,” said Dr Krithpaka Boonfueng, Executive Director of NIA, at the event’s launch. It is a deliberate reframing, away from innovation as spectacle and towards innovation as an asset class.

What’s on the floor

The programme at SITE 2026 is built around several strategic pillars: future-focused technologies, investment-readiness, global connectivity, and economic multiplier effects. In practical terms, this translates into a dense three-day schedule designed to appeal to a broader audience than the typical startup expo crowd.

The headline draws include showcases of 100 future-focused startups and 100 market-ready innovations, startup pitching sessions, and Business Matching; the structured, pre-scheduled meetings that serious investors and corporates tend to prioritise over open-floor browsing. An International Pavilion will host delegations and participants from Japan, South Korea, China, Hong Kong, and Singapore, adding a meaningful cross-border dimension to the event that previous editions have sometimes lacked.

On the broader ecosystem side, SITE 2026 will also run youth innovation programming through the Startup Thailand League, as well as cross-disciplinary sessions under SYNC Design & Innovation and Maker Faire Bangkok — platforms that skew younger and more experimental, but serve as a talent pipeline for the wider ecosystem.

Global forums and thought-leadership sessions round out the agenda, with speakers drawn from government, venture capital, corporate venture arms, and the startup community itself.

The investment marketplace ambition

The most ambitious aspect of SITE 2026 is also its most difficult to execute: the attempt to function as a genuine investment marketplace rather than an inspiration conference.

Also Read: How Thailand’s NIA is driving global collaboration for Thai innovation

NIA is bringing together venture capital firms, corporate venture capital arms, international investors, and strategic partners under one roof, with the explicit goal of facilitating deal flow, not just deal discovery. For Thai startups, that means access to a concentration of capital and decision-makers that would ordinarily require multiple trips to Singapore, Tokyo, or Seoul to replicate.

For investors, the pitch is equally straightforward: Thailand is a market of over 70 million people with a growing digital economy, a manufacturing base that is beginning to integrate deeper technology layers, and a government that has, at least rhetorically, committed to making innovation investable. SITE 2026 is being framed as the most efficient single point of entry into that opportunity set.

Whether the rhetoric translates into signed term sheets is another matter. Thailand has made similar promises before. The difference this time, NIA argues, is that the infrastructure around the event –the matching mechanisms, the investor curation, the international pavilion — has been built with transactions in mind rather than optics.

Thailand’s broader positioning challenge

SITE 2026 does not exist in a vacuum. Thailand is competing for regional relevance against Singapore’s deeply entrenched investor networks, Indonesia’s sheer market scale, and Vietnam’s increasingly sophisticated manufacturing and tech talent base. In that context, US$120 million in annual startup investment is not a number that commands automatic respect from regional venture capital.

What Thailand does have is a government that is willing to use public infrastructure, NIA being the primary instrument, to de-risk and catalyse private investment in ways that more laissez-faire ecosystems leave entirely to the market. SITE 2026 is an expression of that approach. Its success will be measured not by attendance figures or the number of panels, but by whether the capital sitting on Thailand’s innovation sidelines finds its way into the hands of founders who can deploy it.

The expo is free to attend. Registration is open at site.nia.or.th.

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Singapore’s AI infrastructure gap is trapping businesses in pilot purgatory

Singapore’s developers are among the most enthusiastic adopters of AI in the world, but a growing body of evidence suggests the AI infrastructure underpinning that ambition is falling dangerously short.

A survey of 196 developers and tech leaders conducted at API Days Singapore in April by customer engagement platform Twilio found that 96 per cent of respondents already use AI tools in their daily workflows. Yet for many organisations, broad adoption has not translated into meaningful outcomes. The culprit, according to the findings, is a fractured AI infrastructure that cannot support the demands being placed upon it.

Nearly half of respondents — 46 per cent — identified constant context-switching between disjointed tools as the primary source of friction at work. Poor integration between platforms was flagged as the single biggest barrier to achieving effective synergy between AI and enterprise automation.

Over a third of those surveyed (35 per cent) reported struggling with tools that simply cannot communicate with one another, while 24 per cent said they were contending with siloed data spread across multiple disconnected systems. For businesses that have invested heavily in AI tooling, the drag created by weak AI infrastructure is quietly eroding those gains.

Leadership gap stalls AI at the pilot stage

The underlying cause of much of this fragmentation is a lack of strategic direction from the top. Fewer than 30 per cent of respondents said their organisations had a clear strategic vision for AI deployment. Among founders and startup leaders, 41 per cent admitted they were still testing AI tools without a formal framework to guide adoption.

Also Read: “We want things to arrive the next day”: Indiegogo’s APAC head on why SEA is crowdfunding’s toughest market

When individual teams are left to select their own tools without a unified plan, the consequences compound quickly. Forty-one per cent of respondents said their data was now scattered across too many disconnected systems — a direct result of decentralised decision-making.

The consequences for delivery are stark. Nearly a third (31 per cent) of organisations without a formal AI strategy struggle to move initiatives into production. By contrast, only three per cent of organisations with a structured roadmap face the same problem. Robust AI infrastructure, combined with strategic oversight, appears to be the differentiating factor.

Misaligned priorities between teams are accelerating tool sprawl. Sixty-one per cent of software engineers ranked API availability among the most important criteria when evaluating new tools. Only 36 per cent of product managers shared that view, suggesting product teams are more willing to prioritise out-of-the-box functionality over long-term interoperability.

Without top-level coordination, those differing preferences quietly fragment an organisation’s data architecture, making coherent AI infrastructure increasingly difficult to maintain.

The stakes rise as agentic AI arrives

The urgency to address these infrastructure gaps is intensifying. Nearly 40 per cent of respondents said they are already building autonomous AI agents, while 25 per cent are integrating Voice AI to handle complex workflows. These systems — capable of scheduling meetings, processing refunds, and executing multi-step tasks — demand a level of cross-platform reliability that fragmented infrastructure simply cannot provide.

“Running next-generation models on fragmented legacy architecture is becoming a liability in today’s agentic ecosystem,” said Michelle Duke, Senior Developer Evangelist at Twilio. “The missing link is the connective tissue between these isolated systems.”

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Forget Singapore. If you want to understand SEA gaming, start with Indonesia

If you want to really understand Southeast Asian gaming in a way that shapes product decisions, go-to-market strategies, and investment theses, you need to spend serious time thinking about Indonesia. Not Singapore, which punches above its weight as a regional headquarters, but has only four million gamers. Not Thailand, which is the most monetised market in the region, but operates at a fraction of Indonesia’s scale. Indonesia.

A gaming report by Southeast Asian gaming marketing agency Ampverse frames the numbers plainly: Indonesia has a population of over 280 million people and a gamer base exceeding 150 million. That is the largest gaming market in Southeast Asia by both absolute player count and download volume, and it is larger than the combined gaming populations of Thailand (35 million), Malaysia (20 million), and Singapore (4 million).

Also Read: The mobile-first myth that is costing SEA’s gaming industry billions

But raw scale is not the story. The story is the complexity. Indonesia is a market that consistently humbles companies that approach it with assumptions borrowed from elsewhere and consistently rewards those who take the time to understand it on its own terms.

Creator trust is not a marketing variable; it is the entry condition

The Ampverse report makes a point about Indonesia that deserves more attention than it typically receives: in this market, creator trust is “critical for discovery and adoption.” That framing elevates creator relationships from a channel choice to a market-entry prerequisite.

This reflects a specific aspect of how information travels in Indonesia. The country spans over 17,000 islands, with a population distributed across major urban centres like Jakarta and Surabaya, as well as hundreds of smaller cities and towns with distinct linguistic, cultural, and consumption contexts. National media reach is uneven. App store visibility is competitive. Traditional advertising is expensive and increasingly ineffective with younger demographics.

What cuts through all of that is peer recommendation, and in gaming, peer recommendation at scale is mediated by creators. A gaming creator in Bandung with 200,000 loyal followers may drive more meaningful installs and retention in that city than a national campaign costing ten times as much. The implication for both publishers and brands is that Indonesia cannot be approached as a single market. It is an archipelago of micro-communities, each with its own trusted voices and cultural reference points.

The localisation problem runs deeper than language

Most companies entering Indonesia know they need to localise into Bahasa Indonesia. What they underestimate is how much further localisation needs to go.

Also Read: Southeast Asia’s gaming boom is bigger than you think — and brands are still getting it wrong

The Ampverse report identifies cultural fragmentation as a key challenge for brands and publishers across Southeast Asia, particularly in Indonesia. Game mechanics, payment flows, community norms, humour, visual aesthetics, and competitive formats all carry cultural weight that a language translation does not address.

Payment infrastructure is a concrete example. Indonesia has a relatively low credit card penetration rate compared to more developed markets, and a large proportion of gaming transactions run through convenience store payments, digital wallets, and carrier billing. A publisher that optimises its payment flow for credit cards, as many Western studios still do, is effectively locking out a significant portion of its potential paying audience before the game even launches.

Price sensitivity compounds this. The Ampverse report describes Vietnam as “price-sensitive but highly engaged,” a characterisation that applies equally well to large segments of the Indonesian market. The implication is not simply that prices need to be lower; it is that the entire monetisation architecture, from pricing tiers to the cadence of in-game offers to the design of virtual goods, needs to be rebuilt around local economic realities rather than transplanted from a US$9.99-per-month Western subscription model.

Community investment is the actual retention mechanism

Indonesia’s gaming market has another characteristic that distinguishes it from most Western markets and from Singapore’s high-ARPU environment: community-driven retention. The Ampverse report notes that successful publishers in the region invest in community early and think beyond launch windows, a model that runs counter to the traditional publisher instinct to concentrate marketing spend around a game’s release date and then reduce investment as the title matures.

In Indonesia, the post-launch community is often the primary driver of growth. Players who are deeply embedded in a game’s community — its Discord, its Facebook Group, its guild structures, its local tournament circuit — churn at significantly lower rates than those who are not. They also recruit. The viral spread of games through peer networks in both Indonesia and the Philippines is not accidental; it is the natural outcome of deliberately cultivated communities.

For startups building gaming products or services for the Indonesian market, this points to a specific strategic priority: community infrastructure before performance marketing. The companies that have built durable positions in Indonesian gaming are not those that spent the most on user acquisition; they are those that built the strongest community flywheel.

What Indonesia tells us about the next five years

Indonesia’s trajectory over the next decade will shape the overall story of Southeast Asian gaming more than any other single market. The country’s median age is under 30, smartphone penetration in urban and semi-urban areas is near-universal, and internet penetration continues to rise. The pipeline of new gamers entering the market annually is substantial and structurally durable.

Also Read: SEA’s gaming audiences have outgrown your influencer strategy

The Ampverse report projects that the broader Southeast Asian gaming ecosystem will reach US$14 billion by 2030. A disproportionate share of that growth will be determined by what happens in Indonesia — whether local monetisation models mature, whether creator-led distribution scales efficiently, and whether publishers and brands learn to operate in the market on its own terms rather than on the terms they would prefer.

The companies that crack Indonesia do not just win Indonesia. They acquire the operational knowledge, community relationships, and localisation infrastructure that gives them a decisive advantage in every other price-sensitive, creator-driven, community-oriented market in the region. That is the real prize, and it goes to whoever is willing to do the hard work of understanding the archipelago first.

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