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BlaBlaCar founder on how to create a business name with global appeal

In this episode, we are excited to welcome Frédéric Mazzella, Founder, Chairman and Former CEO of BlaBlaCar, the world’s largest carpooling platform. Mazzella is also an active investor, startup board member and Co-President Entrepreneur of France Digitale.

In our conversation, Mazzella speaks to us about how to think big but act small at the beginning of global expansion initiatives, how to create a business name with global appeal, building a community of trust within an organisation, successful strategies like how to “build for two markets,” and how to hire a talented, internationally-minded local team who connect with your company culture and how to listen to them and leverage their local market expertise.

Also Read: Vietnam can be an excellent launchpad for regional, global startups: says Eddie Thai

This episode is sponsored by our partner ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets here.

Find our entire podcast episode library here and learn more about our forthcoming book on global business growth here.

Interested in learning more about our book Global Class? Be the first to get a copy (coming out August 23), and get a ton of valuable free bonuses for pre-ordering. Learn more here.

The article was first published by Global Class.

Image Credit: Global Class

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