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Animoca Brands invests in Singaporean Web3 entertainment startup Imaginary Ones

Imaginary Ones, a Singapore-based Web3 entertainment company, has secured undisclosed capital from an oversubscribed funding round led by Cypher Capital.

Animoca Brands, ED3N Ventures, and MH Ventures also participated.

The company will use the money to fast-track the development of its entertainment ecosystem.

Also Read: Animoca Brands to drive Web3 initiatives in Saudi Arabia’s NEOM City

Founded by Clement Chia and David Lee, Imaginary Ones integrates interactive gaming experiences, curated merchandise offerings and content to provide better immersive entertainment.

The Web3 startup shot to fame when it sold out a limited NFT collection of 8,888 fully animated 3D characters on the Ethereum network in a record time.

It has partnered with an international fashion brand, HUGO BOSS, for a 360 metaverse experience. Most recently, Imaginary Ones launched its Web3 gaming series – Bubble Rider and Bubble Rangers – featuring HUGO BOSS Riders and Rangers, which claims to have garnered 6 million plays in three weeks.

With gaming and merchandise under its belt, Imaginary Ones now adds content and film to its Web3 entertainment roadmap.

“Imaginary Ones is built on the promise that if you can imagine it, we can build it. Our Web3 entertainment roadmap brings together gaming, merchandise and content to create the Imaginary World. In the same way that our imagination knows no divide between Web2 and Web3, Imaginary World unites experiences in both the metaverse and in real life, where users play, interact and build together. And within Q1 this year, we will be rolling out our $BUBBLE coin, which will give users access to the entire entertainment ecosystem within the Imaginary World,” said co-founder Chia.

Also Read: Animoca partners with Honda to co-develop vehicle-related gameplay

“The Web3 entertainment ecosystem of Imaginary Ones targets the young adult audience, a segment that plays an important role in facilitating the mass onboarding that will make Web3 ubiquitous,” said Yat Siu, co-founder and Executive Chairman of Animoca Brands.

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