Recently, Singapore-based Addlly AI has been included in Microsoft’s Gen AI Growth Accelerator programme, run in association with BLOCK71.

“Participating in Microsoft’s Gen AI Growth Accelerator programme presents an unparalleled opportunity for Addlly AI. We anticipate the programme will further accelerate our growth by leveraging Microsoft’s ecosystem, including free access to cutting-edge generative AI models like OpenAI’s GPT-4,” says Addlly AI Co-Founder & CEO Tina Chopra in an email to e27.

“We aim to integrate with the Microsoft ecosystem deeply, leveraging its advanced AI tools and cloud infrastructure to enhance our suite of content creation tools. This collaboration will not only accelerate our growth but also refine our offerings, ensuring our tools are at the cutting edge of technology.”

Furthermore, the mentorship and networking opportunities provided by the programme are invaluable to Addlly AI, facilitating connections with industry leaders, a global network of experts, and potential partners. This aligns seamlessly with the platform’s mission to perpetually innovate at the convergence of Generative AI and digital marketing, ensuring that its solutions stay at the forefront of the industry.

As an ecosystem partner, BLOCK71 is pivotal in extending Addlly AI’s presence into critical Asian markets such as Indonesia and Vietnam.

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In 2024, Addlly AI received the Bronze award at the esteemed ASEAN Digital Awards, acknowledging the innovative AI-driven digital marketing tools and the platform’s significant impact on the regional digital ecosystem.

Another noteworthy accomplishment was the successful integration into the IMDA Gen AI sandbox, facilitating the onboarding of SMEs onto the platform and providing training on harnessing Gen AI’s capabilities for content marketing efficiently.

Helping businesses embrace AI for content creation

Addlly AI positions itself as a strategic partner for businesses seeking to harness Gen AI’s potential for their content requirements. Positioned as a unique B2B SaaS platform, the company addresses the inefficiencies in content creation by amalgamating AI automation with editorial expertise. This ensures the swift and responsible generation of high-quality content that resonates with target audiences, adhering to stringent quality standards.

One of the platform’s key highlights is its zero-prompt AI writing tools, which require no prompts, making them highly user-friendly and efficient, particularly beneficial for MSMEs and enterprises. Moreover, Addlly AI leverages the latest and optimised Language Model Libraries (LLMs), which aim to guarantee the creation of engaging, relevant, and SEO-friendly content, from blogs, social media posts, newsletters, and AI-generated images to editorial services.

The platform plans to support multiple Asian languages, enhancing accessibility and relevance across the region.

Addlly AI emerged from Chopra’s visionary leadership, leveraging her extensive business journalism and content marketing background alongside her deep understanding of the Gen AI landscape. Identifying a niche in the market for streamlined, high-quality content solutions, Addlly developed a suite of tools to revolutionise content creation through AI’s transformative capabilities.

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The team, comprised of professionals with diverse backgrounds from JP Morgan, PIMCO, Blackrock, Google, and PwC, brings a wealth of experience to the table, propelling the adoption of Gen AI in content creation.

“Our clientele includes forward-thinking corporations, MSMEs, and government agencies in Singapore and Indonesia. We engage our target audience through strategic marketing efforts, highlighting our suite of AI-driven solutions that have garnered recognition for innovation, as evidenced by our win in the ASEAN Digital Awards,” Chopra explains.

“Singapore government initiatives, particularly the IMDA Gen AI Sandbox, have been instrumental in fostering early Gen AI adoption. These programmes have been pivotal in encouraging early Gen AI adoption, thereby playing a crucial role in helping us attract our initial customers by showcasing the efficiency and effectiveness of our AI-driven content solutions.”

Exploring new frontier

Founded in March 2023 by Chopra and Ronie Ganguly, Addlly AI’s journey began with bootstrapping during the alpha phase, leading to the launch of a beta version of its tool in August 2023. By October of the same year, the company achieved a full commercial launch, marking a significant milestone in its trajectory.

In January 2024, Addlly AI secured its first round of funding at a US$5 million valuation cap, enabling the company to expand its AI-driven digital marketing capabilities. The company will mainly focus on developing advanced video and brand imaging tools while enhancing its social listening features.

Run by a team of 15 members in Singapore, India, and Indonesia, in 2024, Addlly AI aims to significantly expand its presence across other Asian markets, building on its strong customer base in Indonesia.

Also Read: Gen AI in banking: How to ensure a successful transformation for an age-old industry

“Our strategy includes leveraging our AI Playground, a comprehensive suite of tools designed to simplify the content creation process and deliver personalised, efficient solutions for enterprise customers. This initiative aims to enable businesses across Asia to harness the full potential of Gen AI for their content creation needs, ensuring they stay competitive in a rapidly evolving digital landscape,” Chopra says.

Addlly AI is one of the companies participating in the TOP100 programme by e27. According to Chopra, this provides a unique opportunity to amplify Addlly’s reach and impact across Southeast Asia, connecting with investors, mentors, and potential partners.

“It is an avenue to showcase our innovative AI-driven solutions, leveraging regional visibility and business matching opportunities for strategic growth in markets like Indonesia and Vietnam. This aligns with our mission to revolutionise digital marketing content creation with our advanced AI technology,” Chopra stresses.

“We eagerly anticipate showcasing our suite of innovative tools at TOP100 and Echelon X, connecting with potential partners, and drawing inspiration from industry leaders. These platforms offer a unique opportunity to share our vision and explore new frontiers in AI-driven content creation.”

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Image Credit: Addlly

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