Insider CEO and Co-Founder Hande Cilingir
Insider, an online platform for building individualised, cross-channel experiences, has announced an up to US$105 million investment from existing investors Qatar Investment Authority (QIA) and Esas Private Equity.
The latest investment takes the Sequoia Capital-backed Insider’s total funding to US$274 million.
Insider CEO and Co-Founder Hande Cilingir said: “These funds will be used exclusively for the purpose of acquiring exceptional product companies in APAC, including Singapore, to complement our technology further and create product synergies.”
“The response from the market, and our customers, following Insider’s acquisition of MindBehind, earlier this year, has increased our appetite to explore further opportunities to acquire unique organisations with industry-first technologies to better serve our customers, drive more value, and source innovative solutions to marketers’ biggest frustrations and challenges,” he added.
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Insider is a woman-founded, women-led B2B SaaS unicorn. The firm enables enterprise marketers to connect customer data across channels and systems, predict their future behaviour with an AI intent engine, and build individualised customer experiences. The firm claims the platform enables marketers to deliver consistent and engaging experiences across web, app, web push, email, SMS, and WhatsApp Commerce.
Since its launch in Singapore ten years ago, Insider has won several notable clients in the city-state, including Watsons, Pizza Hut, and Lancome.
Globally, the firm works with 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, MediaMarkt, Nissan, AVIS, MAC, Marks & Spencer, Madeira Madeira, Avon, and CNN.
Tunc Bolluk, Managing Director of APAC. “This investment opens up countless opportunities for strategic acquisitions right here in Singapore, and we are actively looking to hire the best local talent the industry has to offer, as we grow our team and create more jobs. We can fuel product innovation by acquiring companies with industry-leading solutions to help marketing and ecommerce leaders, drive more value and growth from their customer experience initiatives.”
In March last year, Insider secured US$121 million in its Series D financing round and became a unicorn.
QIA, the sovereign fund of the Qatar government, is the backer of Volkswagen and Barclays.
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