Siam Cement Group (SCG) today announced that it had acquired Indonesian home service marketplace Seekmi for an undisclosed sum.
Following the acquisition, Seekmi will continue to use its brand while Founder and CEO Clarissa Leung will have the role of Advisor.
In a press statement, SCG said that with the acquisition, its subsidiary Q-Chang, can immediately gain a foothold in the service industry in the market with nearly 300 million people and one of the fastest-growing middle-class populations in the world.
SCG has been eyeing to expand its Q-Chang business into Indonesia in recent years after experiencing rapid adoption of its platform in Thailand.
According to the group, the Bangkok-based subsidiary has become one of the fastest-growing home service platforms in the country, since its founding in 2018. They offer similar services to Seekmi and share many of the same core values, such as providing consumers with high-quality, affordable home services that can be ordered on-demand through an app or website.
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Founded in 2015, Seekmi was known as the first home service marketplace in Indonesia and has grown to over eight cities in Indonesia with tens of thousands of service providers and hundreds of thousands of household customers.
The company is most well-known for its HVAC, handyman, electrical, cleaning, and laundry services for the home. In 2018, it expanded through its partnerships with top global brands such as IKEA, Samsung, Coca-Cola, Panasonic, Daikin, Toshiba, and JYSK to offer installation, assembly, repair, maintenance, and even delivery services to their respective customers.
SCG was first established in 1913 following a royal decree by His Majesty King Rama VI to produce cement and has since grown into one of the largest conglomerates in Southeast Asia and the second largest in Thailand.
It is majority owned by King Vajiralongkorn of Thailand and has been hugely successful in growing its cement, building materials, chemical, construction, packaging, solar, and logistics businesses globally. The company is consistently ranked as Thailand’s top graduate employer and has over 54,000 employees.
e27 has reached out to Seekmi to find out more details about their post-acquisition plans.
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Image Credit: Seekmi, SCG
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