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Boost productivity and beat late nights: The key to success lies in tackling the most demanding task first

It’s 7 PM. I’m getting ready to leave the office, look down at my to-do list, and realise… YIKES … I still haven’t finished what I intended to.

The same task that has been on my list for three days continues to linger. At moments like these, I want nothing more than to rip my hair out. How could I let this happen after 9+ hours of work?!?

Because I was procrastinating the kind of work which takes more mental effort.

And naturally, what is mentally exhausting, is that one task we need to finish but are hesitant to start. Finally, I realised how to stop torturing myself through this simple strategy:

I do my most exhausting task first, for 2-3 hours, before anything else.

Not responding to email, reading the news, or catching up on social media. Nope. The first task I’ll do is my most exhausting task, for two to three hours.

Abiding by this new rule, I leverage the time when I’m most energized — the morning.

Now I don’t leave work at 7 pm, regretting that I didn’t start on my most exhausting task earlier in the day. Here’s the three-step-process how I do it:

First, I prioritise the three things I MUST get done today

After referencing my master to-do list, I write down the three most important tasks that must be done before leaving the office. I do this first thing in the morning, which usually takes 10 to 15 minutes.

By proactively planning my day, I don’t float along, doing random things that come up. Instead of falling victim to “present bias,” I understand exactly what I need to do and in what order.

Below is one of my favourite tools to stay focused on my current task.

Tooltip: momentum

Momentum is a free Google Chrome extension that displays a reminder of the task you should be focused on every time you open a new tab. Plus, it has a pretty rotating picture and inspiring quote.

It’s a great reminder of what you should be focused on whenever opening a new tab. Here’s what it looks like:

Second, I do my most exhausting task immediately after

After prioritising my day, I immediately begin my most tiring task for two to three hours. I work on this before responding to email, answering chat messages, attending meetings … before ANYTHING. Why?

Because I have the most mental energy in the morning, and the most exhausting work (usually the most important) requires the most mental energy.

I used to work on easier tasks first (ex. Scheduling email marketing campaigns) instead of harder ones (ex. writing this article), simply because they were easier.

Then when I finally got around to the harder task, halfway through the day, I only had a few hours left. This left me pissed off at myself because at 7 pm I still had more work to do.

It’s a paradox.

We will hate ourselves later if the task isn’t finished, but we procrastinate on getting started with the task. It’s self-inflicted mental torture attributed to chronic procrastination.

This problem is easily solved by working on the most exhausting task, first thing in the morning.

“You can spend a lifetime studying, planning, and getting ready for it. What you should be doing is getting started” — Drew Houston, CEO of Dropbox

Third, I work in a series of sprints and rests

Unless you’re the Terminator (or drink 13 cups of coffee), you have highs and lows of energy throughout the day. You are human, not a robot.

And that’s ok.

That’s how our bodies are biologically designed. We have natural “ultradian rhythms,” which fluctuate every 90 minutes. If we can take advantage of them, we can get more done throughout the day.

Also, it’s a great idea to start tracking your energy throughout the day to understand when you’re most energised.

Always do your most exhausting (which probably means your most important as well) first thing in the morning. You leverage your mind and body’s energy fluctuations throughout the day.

We often think of productivity as getting more done each day which is a misconception.

Being productive is about maintaining an average speed of essential tasks; not rapidly doing 20 random tasks as fast as possible. That will eventually lead to burnout.

Success is a mental commitment. Not a time commitment.

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Join our e27 Telegram group here, or our e27 contributor Facebook page here.

Image Credit: 123RF

This article was first published on September 4, 2019.

 

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The future is skills, not jobs

Finding and hiring the right people (and placing them in the right roles) is critical to business success. While this is not a controversial idea, many organisations are still using outdated Talent Acquisition (TA) processes that prioritise previous job titles, years of experience, or educational attainment rather than the actual (or potential) capabilities of the candidate.

As the VP and Group Head of Recruitment at National Grid, Darren Peiris, recently said on The Talent Blueprint podcast, “Recruitment is the most important thing we are going to do as an organisation. It can help change the culture, the people, the performance, and what we deliver. So I always say to people, if you’re going to prioritise something, prioritise recruitment.”

In 2024, prioritising recruitment means rethinking how we identify, engage and attract talent into a business. And, in the increasingly competitive talent market, the businesses that have established a skills-based talent acquisition process will have a competitive advantage.

Technological change, geoeconomic trends and the green transition pose great risks to people’s livelihoods and are fundamentally transforming labour markets. The Future of Jobs Report 2023 indicates that by 2027, 43 per cent of work tasks will be automated.

Over 1 billion jobs are projected to be radically transformed by technology by 2030, leading to the need for a global reskilling revolution. Urgent investment in human capital is therefore needed to create a fairer world by ensuring people are given the chance to fulfil their potential and thrive.

Our approach to skilled-based hiring 

LeapIn is a next-gen skills-based talent intelligence platform that transforms how we hire, retain, and develop talent. Its headquarters is based in Singapore.

Also Read: Hiring for scale: The evolution of your startup’s customer operations team

LeapIn uses an algorithm that combines behavioural science to help companies evaluate the soft skills and capability of talent and make more informed decisions for hiring and talent development. LeapIn’s technology analyses emotional data and people’s language patterns to discover valuable insights about the type of personality traits and soft skills the respondent possesses. LeapIn‘s skilled-based hiring stands out because of its friction-free usability and validated reliability.

Skills-based hiring, in short, is a talent acquisition approach that evaluates candidates based on their unique and individual abilities and skills, as opposed to assessing them based on more “traditional” measures, like previous job titles, educational attainment, or other more subjective factors.

This method is gaining traction as it provides a more objective and effective way to evaluate candidates — and ensure they have the necessary capabilities to succeed in a given role. It gives companies an added repertoire towards assessing candidates and guards against the random biases and quirks that can creep into the hiring process.

Global enterprises have already incorporated LeapIn AI. In one case study, over 20,000 candidates were employed by a large manufacturing company in Germany. A total of 8,000 candidates were evaluated using LeapIn’s AI interview, after which the top-ranking candidates, 200 applicants, received a job offer.

Company recruiters and business managers provided feedback to candidates based on their interviews. This feedback aligns with the AI score of 96 per cent. Such tests have been performed with several companies in the FMCG, finance and retail industries to similar effect.

Korn Ferry’s research shows that by the year 2030, demand for skilled workers will outstrip supply, which is expected to cost companies (in the US alone) US$1.7 trillion. The competition for talent with highly in-demand skills will become even fiercer, and the skills needed to succeed in many roles are changing quickly. Companies realise that they need to deconstruct jobs into the tasks they comprise and the skills required to do them in order to find agility and speed in a challenging talent landscape.

Competition for skills is getting more intense, and today’s employees have a deep desire to learn and grow. Seventy-six per cent of employees say they are more likely to stay with a company that offers continuous training, according to the Society for Human Resource Management.

Leaders must help people thrive at all levels by strengthening their “power skills.” Functional skills like coding are vital, but power skills—such as critical thinking, communication, problem-solving, and creativity—open new doors, especially for upward mobility into leadership roles.

Also Read: Are you a human resource?

Companies with a skills intelligence system will develop higher-performing teams, a better employee experience, and more efficiency, productivity, and engagement. The system is the breakthrough: human-centred technology that transforms the way companies hire, reward, and grow their people. Unlike tools available today, it will remove the bias, friction, and errors found in traditional approaches.

Companies can:

  • Be smarter and more agile, hiring the right people based on the skills they have versus their degrees or job history
  • Use skills intelligence to identify high-potential employees based on insights, not anecdotes
  • Create dynamic career paths for each employee by surfacing new opportunities for skills development, roles, and experiences within the company
  • Level the playing field for talent with rich, diverse backgrounds and capabilities

The power of AI

Organisations need HR tech tools powered by AI to help them in each of these areas. Tools that help identify and define the skills you already have internally, the skills gaps you need to fill, and quickly find the candidates who have those skills — whether they are already within your organisation or are brand new hires. Skills-based transformation doesn’t (and shouldn’t) just apply to the sourcing and hiring process — it affects internal talent mobility, talent management, learning and development, and workforce planning.

The best use of technology is not just to make existing tasks easier, faster, and cheaper but to enable a new methodology from the ground up. In recent years, the global workforce has been changing with the emergence of the gig economy, which is a flexible, on-demand workforce.

In today’s so-called fourth industrial revolution standing still is akin to moving backward. LeapIn has the tools to help companies take a step into the future, while also bringing the human back into human resources.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Ecosystem Roundup: SEA fintech funding plunges in Q1 2024 | Jago raises US$6M | Pitik laid off 50%+ staff

Dear reader,

Tracxn, a SaaS-based market intelligence platform, recently released its Geo Quarterly Report: SEA FinTech Q1 2024, unveiling insights into Southeast Asia (SEA)’s fintech arena. Despite the region’s typically vibrant ecosystem, Q1 2024 witnessed a significant funding decline, amounting to US$530 million—a 44 per cent drop from the previous quarter and a 13 per cent decrease compared to last year. This downturn was primarily fueled by a substantial 64 per cent decrease in late-stage funding, contrasting with a remarkable 114 per cent surge in early-stage investments, which reached US$240 million, reflecting investor confidence in burgeoning fintech startups.

ANEXT Bank’s US$148 million raise from Ant Group stood out as the sole funding round exceeding US$100 million in Q1 2024, with no new unicorns emerging. Despite the funding challenges, the report underscores the resilience of early-stage investments, hinting at ongoing interest and growth prospects in the SEA fintech sector.

Moreover, while IPO activity remained stagnant, acquisitions experienced a noticeable uptick, totaling 10 in Q1 2024, compared to six in Q4 2023 and five in Q1 2023. This trend highlights a dynamic landscape ripe for strategic partnerships and industry consolidation, despite the funding downturn.

Find out more about the discovery in this news coverage.

Anisa,
Editor.

—-

NEWS

Southeast Asia’s fintech funding plunges by 44 per cent in Q1 2024 amid dynamic ecosystem
The report also put spotlight on the popular fintech verticals in Q1 2024 with banking tech emerged as the top funded segment

ClickPost secures US$6M for global expansion and AI push
The fresh funding will fuel ClickPost’s development of new AI-driven modules, support global expansion plans, and bolster its hiring efforts

Mobile cafe startup Jago raises US$6M to deliver affordable coffee across Jakarta
With new funding, Jago aims to expand its service, establish additional depots, and launch more carts while enhancing its technology stack

East Ventures bets on Indonesia’s PathGen to improve cancer diagnoses
The new capital will mainly go toward the startup’s research and development, technological upgrades, market growth, and other operational aspects, Tech In Asia writes

Indonesian poultry startup Pitik said to have laid off more than 50 per cent staff
According to DealStreetAsia, the startup grapples with fundraising challenges and a market downturn

FEATURES

Addlly AI joins Microsoft’s Gen AI Growth Accelerator, pioneering strategic content solutions for businesses
Addlly AI positions itself as a strategic partner for businesses seeking to harness Gen AI’s potential for their content requirements

The journey of Alternō: A tale of innovation, sustainability, and friendship
Alternō envisions a world where sustainable energy is accessible and affordable for all, heralding a new era of eco-conscious living

FROM OUR CONTRIBUTORS

Investing for her future: Why women should take control of their finances
In a society where women still face systemic barriers to economic empowerment, taking control of one’s financial destiny is an act of defiance and liberation

The future is skills, not jobs
Companies utilising a skills intelligence system foster high-performing teams, enhance employee experience, and boost efficiency, productivity, and engagement

3 things first-time founders should know about ESOP implementation
By establishing an ESOP pool early, startups can prevent dilution of the founding team’s shares and retain equity for crucial future positions

Exploring the boundaries of AI: What AI can or cannot do?
AI holds immense promise to transform industries and enhance human capabilities, revolutionising businesses worldwide

A guide on analysing market opportunity for a new product
Expanding into new markets requires careful planning, extensive research, and expertise in the local landscape

Decarbonising real estate: How Accacia’s AI platform is helping the industry go green
Accacia is an AI-powered B2B SaaS platform that enables large property owners to monitor their carbon footprints in real time

FROM THE ARCHIVE

Expert advice for crafting a winning deck, straight from the community
While there are many factors that contribute to the success of a fundraising process, you want to make sure that your pitch deck is spot on

Navigating startup funding: A primer on 10 investor types every entrepreneur should understand
The right financing source might make or break your business. Identify the type of investors that are most suitable for you in this article

Pitching prep: Anticipating key questions VCs pose in pitch sessions
Even during the pandemic, opportunities to attend a pitching session with a potential investor remain abundant

Equity harmony: Strategies for fair founder equity distribution without discord
So, how much equity should you give your co-founder so that he feels motivated to join and work long hours to make the company successful?

Powering startups: 10 cutting-edge digital marketing strategies for rapid growth
Some of the top tried and tested digital marketing strategies to increase reach in the digital sphere

Friction vs value: The key to engaging users in immersive experiences
Uncover the balance between the benefits and friction of immersive experiences across various tech and insights for effective project design

Burning urgency: Why businesses must mobilise against forest fires and climate change
Incentivising on climate change can assure people to behave much more efficiently

The climate change and gender equality connection: How to support underfunded women-owned business
While there is a distinct relationship between gender inequality and climate change, investment mandates rarely combine both of these lenses

Boost productivity and beat late nights: The key to success lies in tackling the most demanding task first
Successful people focus on getting important things done consistently. This is the key behind their productivity

Image Credit: 123RF

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Southeast Asia’s key VC players: Investing in Innovation

Discover the vibrant landscape of Southeast Asian venture capital with a glimpse into the investment strategies of leading VC firms. From Earth VC’s focus on climate-tech solutions to Foxmont Capital Partners’ support for Filipino entrepreneurs, explore how these firms are shaping the region’s startup ecosystem.

Earth Venture Capital

Earth VC is a global VC firm investing in climate-tech solutions, with a focus on the Southeast Asia region. The firm invests in seed to Series A startups in AI, Machine Learning, robotics, new materials, new energy, and the IoT that serve the goals of switching to renewable energy, abandoning fossil fuel, and increasing the level of carbon storage.

Also Read: The journey of Alternō: A tale of innovation, sustainability, and friendship

It writes a cheque size of US$500,000 to US$1 million in pre-seed, seed, pre-Series A, and Series A startups.

This week, Earth VC invested in Blykalla, a Swedish company specialising in the production of advanced small modular reactors.

Intudo Ventures

Intudo is an Indonesia-focused independent VC firm that co-founds and invests in early-stage companies led by best-in-class “S.E.A. Turtle” returnees and local founders in the consumer, finance, healthcare, education and media sectors.

It co-founds and invests in joint-venture structured early-stage companies focused on the Indonesian market.

The average cheque size is US$1M to US$10M

BEENEXT Accelerate

BEENEXT is a venture capital firm investing in startups from India, Southeast Asia, Japan, and the US. The Singapore-headquartered investor invests in angel, seed, and Series A stages.

This week, it invested in Jago, an Indonesia-based mobile cafe startup,

Rebright Partners

Rebright Partners is a Japanese early-stage VC firm investing in India and the ASEAN region. It acts as a gateway between Japan, ASEAN, and India. The investment locations are India, Singapore, Malaysia, Indonesia, Thailand, and the Philippines.

Also Read: McKinsey alum’s EliteFit.AI aims to democratise fitness with virtual physiotherapy

This week, it invested in ClickPost, an Indian logistics intelligence platform

Wavemaker Partners

Wavemaker Partners invests in a broad range of technology-driven companies in the US and Southeast Asia. The Singapore-based VC firm invests in angel, seed, pre-Series A, and Series A-stage startups across Hong Kong, Singapore, the Philippines, Thailand, the US, Indonesia, Vietnam, Malaysia, Brunei, Myanmar, Cambodia, and Laos. The average investment size is US$250K to US$5M.

This week, it invested in Staple, a Singapore-based AI-driven document processing company.

Foxmont Capital Partners

Foxmont is a multi-focus VC fund dedicated to Filipino entrepreneurs to support them with capital, network and through the different stages of development. The VC firm invests in startups across seed and pre-Series A/bridge stages. The investment range is US$100K to US$500K.

This week, it invested in Nibertex, a material science venture based in Singapore and the Philippines.

X marks Echelon. Join us at Singapore EXPO on May 15-16 for the 10th edition of Asia’s leading tech and startup conference. Enjoy 2 days of building connections with potential investors, partners, and customers, exploring innovation, and sharing insights with 8,000+ key decision-makers of Asia’s tech ecosystem. Get your tickets here.

Want more from your Echelon experience? Be an Echelon X sponsor or exhibitor. Send enquiry here.

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Exploring the boundaries of AI: What AI can or cannot do?

The world of today has seen it all: a world where machines can think, learn, and even anticipate our needs. This technology has captured our imagination and sparked innovation throughout industries.
There are things that AI can do exceptionally well, and yet there are tasks that it cannot comprehend.

Any business leader should only implement AI into any workflow after testing the waters for that particular use case. As we delve into this technology, we need to gauge the incredible potential and the inherent challenges it faces.

Power of AI: What AI can do?

Automate, predict and analyse

AI can automate repetitive and tedious tasks, such as data entry, quality control, and testing, freeing up time for employees to focus on more strategic and creative tasks. It can analyse vast amounts of data and identify patterns, making predictions about future events with high accuracy.

By leveraging AI-powered predictive analytics, businesses can anticipate market trends, identify opportunities, and make informed decisions that drive growth and competitiveness.

Personalise experiences

AI has transformed the customer-business relationship, making it more personal and tailored to individual preferences. Advanced machine learning techniques and AI analyse vast amounts of data to understand customer preferences, purchase history, browsing behaviour, and demographic information.

This knowledge is then utilised and leveraged to deliver personalised recommendations, content, and offers across various touchpoints, including websites, mobile apps, email campaigns, and social media platforms. One of the key benefits of personalisation is its ability to enhance the customer experience and drive engagement.

Also Read: A new era of automation: Establishing best practices for intelligent automation and generative AI

Additionally, AI-driven personalisation enables businesses to segment their customer base and target specific audience segments with relevant messaging, promotions, and offers, maximising the effectiveness of their campaigns.

Enhance security

With the rise of cyber threats such as data breaches, protecting sensitive information and safeguarding against security breaches has never been more critical. Fortunately, AI-powered security solutions offer advanced capabilities to effectively enhance security measures and mitigate cyber risks.

One of AI’s key advantages in cybersecurity is its ability to analyse data and detect anomalies in real-time. By continuously monitoring network traffic, user behaviour, and system logs, AI algorithms can identify suspicious activities.

Another area where AI excels in cybersecurity is fraud detection and prevention. AI-powered fraud detection systems analyse transactions, user behaviour, and other relevant data points to identify fraudulent activities and unauthorised access attempts.

Limitations of AI

  • While AI excels at processing large amounts of data and identifying patterns, it often struggles to understand context and make nuanced decisions based on situational factors. This limitation can lead to errors or misinterpretations, particularly in complex or ambiguous scenarios.
  • Despite its advanced capabilities, AI fails to replicate human intuition, creativity, and emotional intelligence. Tasks that require abstract thinking, empathy, or artistic expression are challenging for AI systems to perform accurately.
  • AI algorithms are trained on historical data, which may contain biases and prejudices inherent in human society. As a result, AI systems can perpetuate or even amplify existing biases, leading to unfair outcomes or discriminatory decisions, particularly in sensitive areas such as hiring, lending, and criminal justice.

Revolutionising industries across the board

The number of ways AI can be used in a business is endless. Every industry today can leverage this revolutionary technology to achieve greater heights, be it retail, finance, marketing, healthcare, etc.

Also Read: New year, new funding strategies: Powering up sustainability tech startups

Integrating AI with no-code development platforms has further accelerated its adoption and democratised its benefits across industries. No-code AI tools empower businesses to harness the power of AI without the need for coding.

It enables faster innovation, streamlined processes, and enhanced decision-making capabilities. This has transformed industries by enabling organisations of all sizes to leverage AI-driven insights and automation, driving growth and competitiveness in the digital age.

Conclusion

AI is by far the most revolutionary technology of our time. With its potential to transform industries and enhance human capabilities, it holds immense promise to revolutionise businesses and industries worldwide.

While it excels at processing data and making predictions, it still struggles with understanding context and replicating human-like intuition and creativity. But despite these challenges, the opportunities presented by AI are boundless.

Businesses can use this technology responsibly to drive innovation, improve efficiency, and enhance customer experiences. As we continue to harness this power, let us remain aware, ensuring that it serves as a force for positive change

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram groupFB community, or like the e27 Facebook page

Image credit: Canva

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The journey of Alternō: A tale of innovation, sustainability, and friendship

The Alternō team

Alternō is a Vietnamese startup providing a thermal energy storage solution utilising sand battery technology. It recently secured over US$1.5 million in an oversubscribed seed investment round co-led by The Radical Fund (Singapore) and Touchstone Partners (Vietnam).

In this article, Alternō co-founder and CEO Kent Nguyen discusses his roller-coaster journey:

“Our journey began with a profound realisation between co-founders Hai Ho and myself, whose paths converged over a shared dedication to sustainability. Before the COVID-19 pandemic, we collaborated on a sustainable travel project, laying the groundwork for a deeper connection.

Post-COVID-19, as Ho built an off-grid house and faced the limitations of lithium batteries while Nguyen delved into energy storage solutions, a casual conversation ignited the spark for Alternō. This moment of uncertainty marked the beginning of our quest to address energy storage challenges.

Also Read: Vietnam’s sand-based thermal energy storage startup Alternō secures US$1.5M

The urgency to accelerate our project was propelled by a gasoline crisis in Saigon in November 2022. During this critical period, we met Nam Nguyen, who would later become our CTO. Recognising the severity of the energy dilemma, we were determined to contribute to a sustainable future, not just for the world but for their children’s generation.

Embracing the entrepreneurial spirit

Our entrepreneurial journey involved significant personal sacrifices, with the three co-founders dipping into our savings to fuel our vision. This commitment underscored our beliefs in Alternō’s mission beyond a business venture; it was a pledge for our offspring’s brighter future.

Despite being a lean team, Alternō rapidly transitioned from concept to commercial product, achieving its first customer deployment within a year. This milestone was made possible with the support of organisations, such as the Japan International Cooperation Agency, JETRO, Ho Chi Minh BSSC, UNDP, Impact Square, and Leave A Nest. Their assistance was instrumental in overcoming our early challenges and laying a solid foundation for Alternō.

What sets Alternō’s team apart is the personal connection to the agricultural sector, which many team members’ families are part of. This intrinsic understanding of the challenges within agriculture deepened our commitment to creating solutions that would directly impact our own families in the foreseeable future.

Envisioning a sustainable future

Alternō is poised to redefine the landscape of sustainable energy. The ambition is clear: drastically cutting global carbon emissions with their pioneering thermal battery technology. Alternō envisions a world where sustainable energy is accessible and affordable for all, heralding a new era of eco-conscious living.

The narrative of the three co-founders embodies the essence of innovation, collaboration, and a steadfast commitment to sustainability.

Also Read: Alterno, Forte Biotech, AirX Carbon win Net Zero Challenge 2023 in Vietnam

Our journey with Alternō is a beacon of hope, inspiring a movement towards a more sustainable and energy-efficient world.”

(As told to Editor Sainul Abudheen K)

X marks Echelon. Join us at Singapore EXPO on May 15-16 for the 10th edition of Asia’s leading tech and startup conference. Enjoy 2 days of building connections with potential investors, partners, and customers, exploring innovation, and sharing insights with 8,000+ key decision-makers of Asia’s tech ecosystem. Get your tickets here.

Want more from your Echelon experience? Be an Echelon X sponsor or exhibitor. Send enquiry here.

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Addlly AI joins Microsoft’s Gen AI Growth Accelerator, pioneering strategic content solutions for businesses

Addlly AI Co-Founder & CEO Tina Chopra at an IMDA event

Recently, Singapore-based Addlly AI has been included in Microsoft’s Gen AI Growth Accelerator programme, run in association with BLOCK71.

“Participating in Microsoft’s Gen AI Growth Accelerator programme presents an unparalleled opportunity for Addlly AI. We anticipate the programme will further accelerate our growth by leveraging Microsoft’s ecosystem, including free access to cutting-edge generative AI models like OpenAI’s GPT-4,” says Addlly AI Co-Founder & CEO Tina Chopra in an email to e27.

“We aim to integrate with the Microsoft ecosystem deeply, leveraging its advanced AI tools and cloud infrastructure to enhance our suite of content creation tools. This collaboration will not only accelerate our growth but also refine our offerings, ensuring our tools are at the cutting edge of technology.”

Furthermore, the mentorship and networking opportunities provided by the programme are invaluable to Addlly AI, facilitating connections with industry leaders, a global network of experts, and potential partners. This aligns seamlessly with the platform’s mission to perpetually innovate at the convergence of Generative AI and digital marketing, ensuring that its solutions stay at the forefront of the industry.

As an ecosystem partner, BLOCK71 is pivotal in extending Addlly AI’s presence into critical Asian markets such as Indonesia and Vietnam.

Also Read: Unlocking efficiency: How Gen AI-powered email automation revolutionises customer service

In 2024, Addlly AI received the Bronze award at the esteemed ASEAN Digital Awards, acknowledging the innovative AI-driven digital marketing tools and the platform’s significant impact on the regional digital ecosystem.

Another noteworthy accomplishment was the successful integration into the IMDA Gen AI sandbox, facilitating the onboarding of SMEs onto the platform and providing training on harnessing Gen AI’s capabilities for content marketing efficiently.

Helping businesses embrace AI for content creation

Addlly AI positions itself as a strategic partner for businesses seeking to harness Gen AI’s potential for their content requirements. Positioned as a unique B2B SaaS platform, the company addresses the inefficiencies in content creation by amalgamating AI automation with editorial expertise. This ensures the swift and responsible generation of high-quality content that resonates with target audiences, adhering to stringent quality standards.

One of the platform’s key highlights is its zero-prompt AI writing tools, which require no prompts, making them highly user-friendly and efficient, particularly beneficial for MSMEs and enterprises. Moreover, Addlly AI leverages the latest and optimised Language Model Libraries (LLMs), which aim to guarantee the creation of engaging, relevant, and SEO-friendly content, from blogs, social media posts, newsletters, and AI-generated images to editorial services.

The platform plans to support multiple Asian languages, enhancing accessibility and relevance across the region.

Addlly AI emerged from Chopra’s visionary leadership, leveraging her extensive business journalism and content marketing background alongside her deep understanding of the Gen AI landscape. Identifying a niche in the market for streamlined, high-quality content solutions, Addlly developed a suite of tools to revolutionise content creation through AI’s transformative capabilities.

Also Read: From peak scrolling to personalised communities: The Gen AI solution

The team, comprised of professionals with diverse backgrounds from JP Morgan, PIMCO, Blackrock, Google, and PwC, brings a wealth of experience to the table, propelling the adoption of Gen AI in content creation.

“Our clientele includes forward-thinking corporations, MSMEs, and government agencies in Singapore and Indonesia. We engage our target audience through strategic marketing efforts, highlighting our suite of AI-driven solutions that have garnered recognition for innovation, as evidenced by our win in the ASEAN Digital Awards,” Chopra explains.

“Singapore government initiatives, particularly the IMDA Gen AI Sandbox, have been instrumental in fostering early Gen AI adoption. These programmes have been pivotal in encouraging early Gen AI adoption, thereby playing a crucial role in helping us attract our initial customers by showcasing the efficiency and effectiveness of our AI-driven content solutions.”

Exploring new frontier

Founded in March 2023 by Chopra and Ronie Ganguly, Addlly AI’s journey began with bootstrapping during the alpha phase, leading to the launch of a beta version of its tool in August 2023. By October of the same year, the company achieved a full commercial launch, marking a significant milestone in its trajectory.

In January 2024, Addlly AI secured its first round of funding at a US$5 million valuation cap, enabling the company to expand its AI-driven digital marketing capabilities. The company will mainly focus on developing advanced video and brand imaging tools while enhancing its social listening features.

Run by a team of 15 members in Singapore, India, and Indonesia, in 2024, Addlly AI aims to significantly expand its presence across other Asian markets, building on its strong customer base in Indonesia.

Also Read: Gen AI in banking: How to ensure a successful transformation for an age-old industry

“Our strategy includes leveraging our AI Playground, a comprehensive suite of tools designed to simplify the content creation process and deliver personalised, efficient solutions for enterprise customers. This initiative aims to enable businesses across Asia to harness the full potential of Gen AI for their content creation needs, ensuring they stay competitive in a rapidly evolving digital landscape,” Chopra says.

Addlly AI is one of the companies participating in the TOP100 programme by e27. According to Chopra, this provides a unique opportunity to amplify Addlly’s reach and impact across Southeast Asia, connecting with investors, mentors, and potential partners.

“It is an avenue to showcase our innovative AI-driven solutions, leveraging regional visibility and business matching opportunities for strategic growth in markets like Indonesia and Vietnam. This aligns with our mission to revolutionise digital marketing content creation with our advanced AI technology,” Chopra stresses.

“We eagerly anticipate showcasing our suite of innovative tools at TOP100 and Echelon X, connecting with potential partners, and drawing inspiration from industry leaders. These platforms offer a unique opportunity to share our vision and explore new frontiers in AI-driven content creation.”

Image Credit: Addlly

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Friction vs value: The key to engaging users in immersive experiences

Ultimately, for a potential user of an immersive experience, the choice to engage in it or not boils down to one thing: Does the perceived benefit of the experience outweigh the friction of completing all the steps needed to complete it?

This general concept applies to almost everything humans do and is even more crucial when designing immersive experiences.

Friction can be present in many situations:

In Augmented Reality, users need to take out their smartphones, scan a QR code, download an app, wait for the experience to load, and quickly understand its mechanics. In the case of a geolocalised experience, they need to go somewhere if they are not already there. If a face or an image needs to be detected, the user’s environment must be well-lit and have enough space.

In Virtual Reality, users must have bought a headset and be willing to wear it for an extended time. They are hopefully not sensitive to motion sickness if the experience is poorly designed. Here, as well, the gameplay must be learned quickly, and all interfaces have a learning curve: even something as simple as a finger pinch requires a few tries and mistakes.

What about Mixed Reality? Well, you can blend both. The Cherry on the cake is that the video passthrough is still imperfect, and the field of view is often limited in the case of transparent screens.

That’s a lot of friction to overcome! This is why putting a specific technology in a project just for the sake of this technology itself is doomed to fail.

Also Read: How immersive tech can boost your health and happiness

There are many factors you can consider and implement to maximise the usage of such experiences. In the end, it boils down, obviously, to the value you’ll provide.

  • Content: Yes, content matters, especially when the goal of the experience itself is to enjoy good content. This includes art, culture, entertainment, or gaming.
  • Social incentive: As a result of the experience, the user gets a sharable image or video that fits their persona – generation, perceived status, brand preferences, etc.
  • Financial incentives: A coupon, loyalty points, an entry in a sweepstake, or a free item.
  • Solving a problem: Most likely, in an industrial context, if your solution improves a time-consuming or costly process, it’s very likely to stick. VR Training and AR assistance for complex tasks are the most common. It must be more efficient than the current solution.
  • Brand engagement: For existing clients. Besides client acquisition, customer retention and loyalty can be achieved through immersive experiences. You will provide value by designing a concept that will engage existing customers in a brand they like.
  • Learning: Adding an element of education or an essential piece of information lets the user get something out of the experience.
  • Innovation: This is the exception. If the technology by itself is brand new and promising, users will queue up to try it. Be careful; it doesn’t last.

These are only the tip of the iceberg; each needs to be carefully thought about during the project design phase.

As a side note, sometimes, the experience is valuable even if nobody uses it, as it can serve as a showcase for the end client: innovation, brand advertisement, being a first player, etc.

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Image credit: Canva

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Earth VC supports Blykalla’s advanced nuclear reactor for advancements in the clean energy industry

Southeast Asia’s Earth Venture Capital (Earth VC), a venture firm with global reach focusing on climate-tech solutions, has made an investment in Blykalla, a Swedish company specialising in the production of advanced small modular reactors (SMRs).

The company has raised a total funding of 80 million Swedish Krona (US$7.34 million), with the funding round being led by Norrsken Launcher and Nucleation Capital.

Farvatn and several private investors also participated.

The fresh funds will be used to propel Blykalla’s industrialisation of its advanced nuclear reactor, the SEALER (Swedish Advanced Lead-cooled Reactor). Specifically designed for commercial power production in a highly compact format, the SEALER integrates unique safety features made possible by proprietary innovations.

Also Read: Mobile cafe startup Jago raises US$6M to deliver affordable coffee across Jakarta

Founded in 2013 by Janne Wallenius, Peter Szakalos, and Jesper Ejenstam, Blykalla is on a mission to change the energy future of the world, by providing green, safe, baseload energy through next generation small modular lead-cooled reactors.

Blykalla develops and constructs lead-cooled small modular reactors (SMRs) to provide a safe, scalable, and carbon-free baseload power supply. The company achieves high safety through lead-cooling, enabling a compact format and cost-effective design suitable for mass production. Its unique reactor design offers safe and environmentally friendly baseload energy, serving as an ideal complement to solar and wind power.

Blykalla’s flagship product, SEALER, is an advanced SMR utilising liquid lead cooling. It facilitates the decarbonising industrial processes by producing hydrogen, biochar, and biofuel, along with local electricity. Additionally, it promotes a circular waste model, extracting up to 140 times more energy from uranium ore while producing minimal waste, which requires storage for just 1% of the deposit time compared to conventional nuclear power.

Tien Nguyen, Founding Partner at Earth Venture Capital said, “Our investment in Blykalla underscores a firm belief in deep-tech at a moment when Southeast Asia’s need for clean, sustainable energy is undeniable. With Indonesia, Singapore, the Philippines, and Thailand at the forefront, SMR-powered demand is estimated to exceed 10 GW by 2035. This reflects an acute need for energy solutions that can drive economic growth while ensuring climate sustainability. Blykalla’s innovative approach is perfectly aligned to address this challenge, offering a scalable, efficient energy solution.”

Fundraising or preparing your startup for fundraising? Build your investor network, search from 400+ SEA investors on e27, and get connected or get insights regarding fundraising. Try e27 Pro for free today.

Image credit: Blykalla

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ClickPost secures US$6M for global expansion and AI push

ClickPost Founders: Naman Vijay (L) and Prashant Gupta

ClickPost, an Indian logistics intelligence platform, has secured US$6 million in Series A funding led by Inflexor Ventures and Athera Venture Partners.

Riverwalk Holdings and Rebright Partners, an existing investor, also participated.

ClickPost will use the fresh funds to launch new AI-driven modules, fuel global expansion, and bolster its hiring efforts.

Founded in 2017 by Naman Vijay and Prashant Gupta, ClickPost is a multi-carrier integration platform that empowers online retailers to enhance their shipping experience through data-driven insights.

Initially launched as a developer tool to facilitate the integration of courier APIs, ClickPost later pivoted its focus to offering a comprehensive post-purchase experience platform for brands.

Over the years, its services have expanded to cater to all aspects of brands’ logistics technology requirements, including providing accurate delivery dates during the pre-purchase journey, multi-carrier integration, tracking visibility, returns and exchange management, and omnichannel enablement.

Also Read: AI-powered Staple raises US$4M to streamline global document management

“E-commerce is a space where vertical AI products will see a lot of adoption as brands look to grow more efficiently and compete with the likes of Amazon, which has vast resources to provide a more data-driven experience to shoppers. This puts the onus on SaaS companies like us to provide solutions that keep brands at the forefront of innovation,” said Vijay.

ClickPost has helped fashion retailers convert 35 per cent of returns to exchanges and improve shipping Net Promoter Scores (NPS) by 40 per cent. The firm’s client base includes Nykaa, Puma, Pepe Jeans, Acer, and Supertails, among others.

Over 300 enterprises across India, North America, APAC, and the Middle East use ClickPost’s services.

The company claims it currently tracks over one million shipments daily and aims to achieve a fivefold growth within the next two years.

Fundraising or preparing your startup for fundraising? Build your investor network, search from 400+ SEA investors on e27, and get connected or get insights regarding fundraising. Try e27 Pro for free today.

Image credit: ClickPost

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