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Silicon Box’s Business Head on how chiplet architecture transforms semiconductor scalability

Silicon Box’s Head of Business Michael Han

Singapore-based Silicon Box enables chiplet architecture, allowing chip designers freedom from the constraints of a single, monolithic chip for processing. By leveraging multiple smaller chips interconnected in a single package, chip designers can create the equivalent of a system-on-a-chip (SoC) in a package.

The company recently raised US$200 million in Series B funding from BRV Capital, Event Horizon Capital, Maverick Capital, and others, intending to reshape the semiconductor landscape. The capital will primarily go into expanding production in its US$2-billion packaging factory in Singapore.

In this interview with e27, Michael Han, Silicon Box’s Head of Business, discusses the impact of capital injection on factory expansion and the opportunities and challenges of the company.

Edited excerpts:

How will this substantial capital injection contribute to Silicon Box’s growth and development plans, especially in expanding your advanced packaging factory in Singapore?

Silicon Box brings effective chiplet integration capabilities through our Singapore factory.

Initial Capex to date focused on building the foundry, hiring, and building the first production lines. Now that we have proven the concept and capability with early customers, this capacity is already fully allocated in 2024, which requires us to expedite the build-out of additional packaging capacity in Singapore to support incoming demand. The Series B funding will enable us to meet and exceed our initial plans for capacity build-out in 2024.

Silicon Box focuses on chiplet architecture to overcome scalability limitations in current semiconductor chips. Could you elaborate on how chiplet integration enhances performance, reduces device sizes, and improves reliability, and how it addresses the challenges faced by conventional packaging approaches?

Silicon Box’s advanced packaging capabilities are not limited to chiplets. It brings the most advanced interconnection necessary for chiplets, at scale, through large format manufacturing.

This allows us to replace legacy packaging solutions such as wafer level fan out and quad fan-out no lead (QFN) to support the deployment of advanced applications that are fully reliant on chiplet architecture but also to bring better performance at low power consumption and cost, to applications such as mobile, automotive, data centres, IoT, RF power amplifiers.

Also Read: Silicon Box bags US$200M to expand production in its US$2B semiconductor factory in Singapore

Chiplet architecture in and of itself, especially as offered by a pure-play packaging specialist such as Silicon Box, allows the semiconductor industry at large to overcome the huge technical and cost implications being faced by traditional manufacturing paradigms based on Moore’s Law (miniaturising system-on-chip/SoC) at the foundry level.

Chiplets allow chip designers to design systems more flexibly using modular components at the most efficient cost and effective performance for that functionality. This will enable huge cost and design cycle efficiencies for these customers.

Chiplets seem to facilitate collaboration between foundries and chip designers. How does Silicon Box envision fostering collaboration within the semiconductor industry, and what benefits does this bring to developing cutting-edge applications?

Chiplets facilitate the integration of various chip types, including chips produced using different process technologies and those sourced from different foundries. Combining diverse technologies in a single package brings improved system-level capabilities, performance, design flexibility and cost benefits. The interconnection method itself also enables system designs to run at high energy efficiency with more advanced performance and reliability.

Chiplets being true to its heterogeneous concept means that you can integrate chips from any technology node and various foundries. As a packaging specialist, Silicon Box can enable this mix-and-match approach more effectively, as proprietary data and IP from the foundries can be maintained through the packaging process.

In the future, foundries can focus on competitive advantages at the chiplet level, focusing on improving modular performance rather than miniaturizing entire systems at the foundry level, which meets its limits regarding scale and performance improvement.

How do Silicon Box’s solutions impact the semiconductor industry’s scalability issues, and what benefits can consumers expect in terms of pricing, device performance, and reliability due to your innovations?

Chiplets can be developed independently and optimised for specific functions. Different chiplets can be mixed and matched and tailored for specific applications. This flexibility in chip design reduces time-to-market and allows for efficient use of resources.

Chiplets and how they are packaged are just one of the many components and factors that go into manufacturing a device. For example, our chiplets and packaging method have reduced thermal output, meaning less power is required to cool the device, which translates to lower energy use. And we bring this benefit to front-end manufacturers.

Also Read: Semiconductor manufacturing nations set for growth as AI takes center stage: Alpha Intelligence Capital CEO

The concept of chiplets is already well accepted across the industry, and the current bottleneck is in advanced packaging capability and capacity. We address this bottleneck in capacity, capability, and stakeholder concerns, allowing the whole ecosystem to align on new goals that will empower the semiconductor industry.

Silicon Box aims to bring scalable solutions globally. What is your strategy for global expansion, and are there specific regions or markets where you see a particularly high demand for your advanced semiconductor packaging services?

In addition to bringing the Singapore factory to full capacity, in light of the current shortage and high demand from the front end, we currently see strong solicitation from various governments to explore replicating our Singapore foundry in various locations.

Since our technology can also empower a broader range of applications with a strong concentration in various regions (automotive in the US/China/Europe and mobile in the US and Asia), there is renewed excitement regarding how chiplets may by various companies and support the industrial agenda and semiconductor aspirations for diverse geopolitical blocs.

Silicon Box aims to cater to next-gen large language models, generative AI, automotive, data centres and mobile computing. Could you share insights into the specific applications and industries where you foresee your technologies’ most significant impact and adoption?

Silicon Box is well poised to solve the unique challenge for chiplets, which are essential to power emergent technologies. Our team of experts with over 30 years of experience, a critical ecosystem of partners, and proprietary interconnection technology will shorten the design cycle of chiplets, lower new device costs, reduce power consumption and enable faster-time-to-market for industry partners involved in areas such as artificial intelligence (AI), data centres, electric vehicles (EVs), mobile, and wearables.

Also Read: How Infineon aims to build better semiconductors with the help of Singapore startups

For AI, large language models and automotive applications such as autonomous driving, our solution is necessary rather than optional. Our solutions will allow these technologies to develop sustainably from an investment, R&D and power efficiency standpoint.

X marks Echelon. Join us at Singapore EXPO on May 15-16 for the 10th edition of Asia’s leading tech and startup conference. Enjoy 2 days of building connections with potential investors, partners, and customers, exploring innovation, and sharing insights with 8,000+ key decision-makers of Asia’s tech ecosystem. Get your tickets here.

Want more from your Echelon experience? Be an Echelon X sponsor or exhibitor. Send enquiry here.

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From greenwashing to green living: A guide for startups on sustainable marketing

In an era where environmental concerns are at the forefront of consumer consciousness, startups have a unique opportunity to align their marketing strategies with sustainable practices. This not only appeals to a growing demographic of eco-conscious consumers but also sets a precedent for responsible business operations.

Here, we explore how startups can integrate sustainability into their marketing efforts effectively.

Understanding the eco-conscious consumer

The first step in sustainable marketing is understanding the eco-conscious consumer. This demographic values transparency, authenticity, and ethical practices. They are more likely to engage with brands that demonstrate a genuine commitment to environmental stewardship rather than those who merely engage in greenwashing.

The PwC Global Consumer Insights Pulse Survey from June 2021 highlights a significant global shift towards eco-friendliness, with half of the consumers surveyed adopting greener practices. This trend is particularly strong in the Asia-Pacific region and the Middle East, with countries like Indonesia, Vietnam, the Philippines, Egypt, and the UAE showing high rates of eco-friendly behaviour.

Millennials, especially those aged 27 to 32, are at the forefront of this shift, prioritising sustainability in their purchasing decisions more than other age groups, including Generation Z. This change in consumer behaviour indicates a growing global emphasis on environmental responsibility.

Also Read: Coffeefrom: Brewing sustainability from bean to product

For more detailed insights, the survey results are discussed in the original article on Strategy + Business, which can be accessed here.

Crafting a genuine, sustainable brand story

Your brand story is pivotal. It should authentically represent your company’s commitment to sustainability. This involves more than just stating your eco-friendly practices; it’s about weaving your environmental ethos into the very fabric of your brand narrative. Share your sustainability journey, challenges, and successes. This transparency builds trust and credibility.

Essential components for compelling sustainable narrative

  • Being genuine: Embrace authenticity in portraying your commitment to sustainability, steering clear of any semblance of greenwashing.
  • Clarity: Illuminate not only your triumphs but also the hurdles encountered on your sustainability path.
  • Engagement: Develop narratives that resonate with your audience, motivating them to make a difference or reconsider their decisions.

Some examples of sustainable brands that created a sustainable narrative

Patagonia

Patagonia stands as a beacon of environmental stewardship and ethical business practices in the apparel industry. Renowned for its unwavering authenticity, the company goes beyond mere lip service, actively engaging in fair labour practices and utilising recycled materials.

The firm is not only committed to producing high-quality outdoor clothing but also to inspiring a culture of repair and recycling among its customers. With a transparent approach, Patagonia sets a high standard by openly sharing intricate details of its supply chain and the environmental impacts of its products. 

This transparency is coupled with engaging storytelling campaigns, like the “Worn Wear” initiative, which invites customers to share their experiences with their durable Patagonia gear, thereby emphasizing the value of responsible consumption and deepening the bond between the brand and its community.

  • Authenticity: Patagonia is known for its genuine commitment to environmental causes. It actively promotes fair labour practices, uses recycled materials, and encourages customers to repair and recycle their clothing.
  • Transparency: The company is transparent about its supply chain and environmental impact. It openly shares information about the materials used in its products and the steps it has taken to reduce its carbon footprint.
  • Engagement: Patagonia engages its audience through storytelling campaigns, highlighting the importance of responsible consumption. Their “Worn Wear” initiative encourages customers to share stories about their well-worn Patagonia gear, fostering a sense of connection and sustainability.

Tesla

Tesla, under the visionary leadership of Elon Musk, embodies the spirit of innovation in the pursuit of a sustainable future. At its core, Tesla’s mission revolves around transitioning the world to sustainable energy, primarily through its cutting-edge electric vehicles. This authenticity in its commitment to eco-friendly transportation sets the company apart.

Also Read: How consumers are prioritising sustainability beyond the single lens of eco-friendly products

Tesla maintains a strong stance on transparency, openly sharing details about its carbon footprint and ongoing efforts to minimise environmental impact. The brand excels in engaging with its audience, not just by selling cars but by showcasing the latest advancements in electric vehicle technology and renewable energy. This approach not only demonstrates Tesla’s technical prowess but also motivates consumers to reconsider their transportation choices in favour of a greener, more sustainable future.

  • Authenticity: Tesla’s commitment to sustainable transportation is evident in its electric vehicles. Elon Musk’s vision for a sustainable future is a driving force behind the company’s mission.
  • Transparency: Tesla is transparent about its carbon impact, continuously working to reduce it. The company’s reports on energy usage and environmental impact contribute to its transparent image.
  • Engagement: Tesla engages with its audience by showcasing the technological advancements in electric vehicles and renewable energy. The brand inspires consumers to rethink their transportation choices for a greener future.

Ecoalf

Ecoalf emerges as a pioneering force in the sustainable fashion landscape, driven by a genuine commitment to environmental responsibility. This innovative brand distinguishes itself by transforming recycled materials, such as plastic bottles and abandoned fishing nets, into high-quality, fashionable apparel.

Ecoalf’s approach is grounded in transparency, providing clear insights into their recycling processes and the origins of the materials used in their creations. It ensures that consumers are aware of the environmental benefits derived from their choice of recycled materials.

Engaging actively with its audience, Ecoalf leads impactful campaigns that shed light on the environmental repercussions of conventional fashion practices. Doing so inspires a shift towards more sustainable choices, underlining the positive change that can be achieved through responsible fashion choices.

  • Authenticity: Ecoalf is a fashion brand that focuses on creating sustainable and recycled clothing. It uses materials like recycled plastic bottles and discarded fishing nets to produce high-quality, stylish apparel.
  • Transparency: Ecoalf is transparent about its recycling processes and the origin of materials. It provides detailed information on the environmental benefits of using recycled materials in their products.
  • Engagement: The brand engages its audience through campaigns that emphasize the environmental impact of traditional fashion and the positive change that can result from choosing sustainable alternatives.

These examples showcase how authenticity, transparency, and engagement can be effectively integrated into sustainable storytelling by different brands.

In addition to the strategies mentioned above, there are several other avenues through which you can start embracing eco-conscious practices. These approaches not only align your business with sustainability but also resonate with the growing demographic of environmentally conscious consumers.

Ways to make your startup more eco-friendly

Let’s explore some additional ways to make your startup more eco-friendly and connect with a broader audience of eco-conscious individuals.

Leveraging digital platforms

Digital marketing is inherently more sustainable than traditional print marketing, as it reduces paper waste and the carbon footprint associated with physical distribution. Utilise social media, email marketing, and your website to communicate your sustainable practices and products. Engaging content like behind-the-scenes videos of your sustainable processes can be particularly effective.

Eco-friendly packaging and merchandising

Packaging is a critical component of your product that speaks volumes about your sustainability stance. Opt for materials that are recyclable, biodegradable, or made from recycled content. Moreover, ensure that your merchandising – whether in-store or at events – aligns with your sustainable values.

Sustainable service presentation and branding

For service-based or tech businesses, the concept of packaging takes a different form. It’s about how you present your services and brand in a way that reflects your commitment to sustainability. Instead of physical packaging, focus on digital materials and communication strategies that are eco-friendly. Use digital brochures, e-catalogues, and online portfolios that reduce paper waste.

Also Read: Unlocking a sustainable future: A new model for green building management

When participating in events or trade shows, opt for digital displays and electronic promotional materials. Ensure that all aspects of your service presentation, from your website to your email signatures, embody your sustainable values. This approach not only minimises environmental impact but also resonates with eco-conscious consumers who value digital efficiency and reduced waste.

Collaborating with sustainable influencers

Partner with influencers who are known for their commitment to sustainability. These collaborations can amplify your message and lend credibility to your brand. Ensure that these partnerships are authentic and align with your brand values to avoid accusations of greenwashing.

Sustainable event marketing

If your startup participates in or hosts events, make them as green as possible. This can include digital ticketing, eco-friendly venues, minimising waste, and using sustainable materials for any displays or merchandise.

Measuring and communicating impact

Quantify your environmental impact and share these metrics with your audience. This could include the amount of waste reduced, energy saved, or contributions to environmental causes. Regularly reporting on these metrics not only demonstrates your commitment but also encourages consumer trust and loyalty.

Challenges and opportunities

While integrating sustainability into your marketing strategy presents challenges, such as potentially higher costs and the need for continuous innovation, the opportunities are vast. Brands that successfully adopt sustainable marketing practices can enjoy increased brand loyalty, a positive brand image, and alignment with global environmental goals.

Final thoughts

Sustainable marketing is no longer just a niche strategy; it’s a necessity for startups looking to resonate with modern consumers. By authentically integrating sustainability into your marketing efforts, you not only contribute to a healthier planet but also build a stronger, more resilient brand. As the world becomes increasingly eco-conscious, those brands that act now will be the leaders of tomorrow.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Singapore’s university launches US$3.2M micro-innovation fund for students

The Singapore University of Technology and Design (SUTD) has launched the Baby Shark Fund, a micro-innovation programme aiming to encourage student-led innovation, design thinking, and risk-taking.

The programme, which got its name from the award-winning reality television series Shark Tank, will encourage students to incubate new ideas, innovate through design and dare to venture into uncharted grounds beyond the classroom.

Every student team stands to receive SGD6,000 (US$4,475) as part of the initiative.

Also Read: How this 12-day programme by SMUA equips you to detect potential FTX-like scams in future

It will complement the existing funding options already available to students wishing to pursue more advanced innovation projects, culminating in the formation of startup companies.

The ideology behind the Baby Shark Fund is to upend the way innovation has traditionally been viewed: grandiose, complex and unattainable.

To qualify for the funds, SUTD students in either the undergraduate or masters programmes must form teams of at least two members and present their ideas and projects to a panel comprising faculty as well as industry.

The projects will be evaluated based on the level of innovation and their potential to impact the world.

SUTD President Chong Tow Chong said: “With the new Baby Shark Fund, we hope to provide every student with the opportunity to engage in bottom-up innovation by experimenting continuously. This will hopefully spur them to embark on a lifelong innovation journey of continuous experimentation and risk-taking, and in so doing, champion and lead innovation for society in years to come.”

There will be multiple submission windows throughout the year for students to submit their applications, ensuring that teams are given ample opportunities to seek funding for their projects.

The Baby Shark Fund will be administered by the SUTD Venture, Innovation and Entrepreneurship Office, which has been facilitating entrepreneurial efforts within the university. Project mentors will be appointed to each team, which will also receive venture support and resources as they progress in their innovation journey.

Also Read: Protégé Ventures launches Fund II to support student-led startups in Singapore

Underlying the micro-innovation programme will be a roadmap for SUTD students to gain innovation tools and knowledge from every aspect of their time in the university – known as the SUTD Innovation Journey.

With SUTD Innovation Journey, students can elect to pursue innovation inside and outside their classes, exchange programmes, internships, student life activities and beyond.

X marks Echelon. Join us at Singapore EXPO on May 15-16 for the 10th edition of Asia’s leading tech and startup conference. Enjoy 2 days of building connections with potential investors, partners, and customers, exploring innovation, and sharing insights with 8,000+ key decision-makers of Asia’s tech ecosystem. Get your tickets here.

Want more from your Echelon experience? Be an Echelon X sponsor or exhibitor. Send enquiry here.

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Vertex Growth leads Korean startup Elice’s US$15M funding round


Elice, an AI-powered educational platform company based in South Korea, has raised KRW 20B (approximately US$15 million) in a Series C funding round led by Vertex Growth, a growth-stage VC fund anchored by Vertex Holdings (a subsidiary of Temasek).

Altos Ventures also participated.

Also Read: In this age of digitalisation, is edutech a bane or boon for educators?

The company will use the funds to expand into Asia Pacific, such as Singapore, the US, and Japan and strengthen its AI research capabilities by building a large-scale AI Data centre in Busan, leveraging its experience building PMDC (Portable Modular Data Centre). The centre aims to recruit technology talent with aspirations to hire a large-scale AI workforce in Busan.

Founded in 2015, Elice focuses on delivering an integrated B2B and B2G educational platform and content for institutional clients, specialising in technical skills upgrades to enhance organisational digital transformation. Elice leverages AI to offer specialised tech skill development and a customised learning experience across coding environments via personalised tutoring, live classes, testing/assessment, learning management systems and customer management systems.

Existing key clients include Samsung, Hyundai Motors, SK Group, LG Group and Seoul National University.

Also Read: The future of edutech: Personalising learning for all

Elice claims it serves over 1,800 globally and counts among its clients South Korea’s major conglomerates, top universities, and government ministries. Its AI-based practice-oriented education platform, EliceLXP, has accumulated more than 1.3 million users.

X marks Echelon. Join us at Singapore EXPO on May 15-16 for the 10th edition of Asia’s leading tech and startup conference. Enjoy 2 days of building connections with potential investors, partners, and customers, exploring innovation, and sharing insights with 8,000+ key decision-makers of Asia’s tech ecosystem. Get your tickets here.

Want more from your Echelon experience? Be an Echelon X sponsor or exhibitor. Send enquiry here.

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