Animoca Brands and its game developing and publishing subsidiary Notre Game have announced a partnership with leading martial arts organisation ONE Championship to create an NFT-powered mobile game ONE Fight Arena.

The We3 game is being developed by Notre Game and will start player testing in Q4 2023, with a full global launch in Q1 2024.

It will be available as a free-to-play mobile game on Google Play and Apple’s App Store.

Unlike traditional sports games, ONE Fight Arena will focus more on strategic gameplay than just the action inside the Circle. Gamers can select from a wide variety of ONE athletes, such as MMA legend and ONE Flyweight World Champion Demetrious “Mighty Mouse” Johnson and ONE Flyweight Muay Thai World Champion Rodtang “The Iron Man” Jitmuangnon.

ONE Fight Arena will offer players optional Web3 integration that uses blockchain technology and NFTs to provide authentic digital ownership to players for certain game assets, including ONE athletes as they appear in the game.

Also Read: Animoca Brands acquires US-based music metaverse company Pixelynx

Players who do not wish to engage in the Web3 layer will still be able to play ONE Fight Arena as a traditional free-to-play mobile game, without true ownership of their ONE digital assets.

Hua Fung Teh, Co-Founder and Group President of ONE Championship, said: “This partnership will give us the opportunity to engage with our global fanbase at a deeper level through a unique gaming experience.”

Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, said: “Our partnership with ONE to create ONE Fight Arena will enable the fans of the world’s largest martial arts organisation to access a novel gaming experience with true digital ownership at its core.”

ONE Championship ranks among the world’s top five sports properties for viewership and engagement with a cumulative reach of over 400 million fans, according to Nielsen. It produces and distributes events across over 170 countries, featuring martial artists and World Champions from over 80 nations and all martial arts styles, including MMA, Muay Thai, kickboxing, and Brazilian jiu-jitsu.

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Echelon Asia Summit 2023 brings together APAC’s leading startups, corporates, policymakers, industry leaders, and investors to Singapore this June 14-15. Learn more and get tickets here. Echelon also features the TOP100 stage, where startups can pitch to 5000+ delegates, among other benefits like connecting with investors, visibility through the platform, and other prizes. Join TOP100 here.

The post ONE Championship, Animoca partner to create NFT-powered mobile game appeared first on e27.

The 2023 Echelon Asia Summit is happening at the Singapore EXPO on 14-15 June 2023. Are you a startup founder, investor, corporate, or tech enthusiast? Don’t miss out on one of the most anticipated tech conferences in the region! Get your tickets now! For more information, visit the official Echelon page.

Registration for TOP100 is now open and we are looking forward to seeing your startup on the list!

TOP100 Program gives you the one golden chance to connect with hundreds of investors, showcase your startup at Echelon, pitch on the TOP100 stage, and access special programs. Find out what’s new in TOP100 and join here: https://bit.ly/TOP100_2023

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Now that Echelon Asia Summit is coming back in full swing, e27 is determined to make one of its key features, the TOP100, one of the best yet!

The TOP100 program is an annual initiative organised by e27 to showcase and recognise the most promising startups in the Asia-Pacific region.

The program is open to exciting new startups from the Asia-Pacific region with innovative ideas that break barriers across different industries. The selection of the TOP100 involves a rigorous screening process, including an evaluation of the startup’s product or service, team, market potential, and traction.

Also read: Effective customer retention strategies from top Philippine founders

The selected startups are given the opportunity to pitch their business ideas at the Echelon Asia Summit this June 14-15, 2023, at the Singapore Expo. The program also provides exposure to investors, mentors, and potential partners, enabling growth among participating startups and helping them expand their networks across the larger global tech ecosystem.

The TOP100 program has become one of the most prestigious startup competitions in the region, attracting thousands of applicants each year and providing valuable visibility and support to the most promising startups in the region.

17 startups closer to competing at this year’s TOP100

Being a frontrunner refers to startups close to making it to this year’s TOP100 program.

With all the amazing startups sprouting across the Asia-Pacific region’s vibrant tech startup ecosystem, we now present you with 17 frontrunners closer to competing at this year’s TOP100. Get to know them here!

WriterZen

Founded in 2021, WriterZen is a pioneer content SEO toolset that simplifies content lifecycle from creation to conversion. Tailored for all SEO expertise levels, WriterZen strives to deliver an exceptional user experience, while helping solve the most pressing issues for content creators in the new digital age by offering an advanced suite of tools for digital content creators to help them streamline their SEO (search engine optimization) workflow and produce content in the most efficient way.

More than 12,000 marketing teams, SEO professionals and agencies trust WriterZen to help them manage everything–from research to executing and optimizing content for better search results.

Wallet Codes

A one-stop platform for gamers to buy digital vouchers with ease and redeem them in peace, Wallet Codes offers a wide variety of over 50 digital top-up vouchers and gift cards at affordable prices, including Mobile Legends, PUBG UC, Steam, iTunes, Nintendo, and many more.

Wallet Codes’ top priority is to facilitate fast, secure, and convenient transactions on its platforms across all payment modes. Additionally, registered users will be enrolled in their P Points loyalty reward program with any purchase. The accumulated points can be used to redeem any product available on the platform. The highlight? There are no expiry dates or redemption periods. Furthermore, Wallet Codes also offers B2B partnerships for brand distributors and resellers looking to expand their portfolios.

Python RPA

Python RPA is developing a no-code SaaS platform for repetitive task automation. Anyone using their platform can create software bots (agent applications) that mimic human actions on a PC.

Key components include the No-code Studio, an integrated development environment for bots creation which features the following functionalities: no-code development of projects (scenarios for software bots), browser tasks automation, desktop tasks automation, MS Excel, and Google Sheets tasks automation; and the Python scripting 2. Orchestrator, a centralised software bots management server with the following functionalities: performance management, event logging, scheduling, queues, virtual machine management, and credentials management and encryption

Tokenizer NeoBank

Tokenizer enables users and businesses to store and transact Digital Assets and Fiat seamlessly in a single app for savings, transfers, payments, bill pay, investments, etc. In addition, Tokenizer is a gateway for users to easily access DeFi-based crypto yields. In addition to cryptocurrencies and fiats, Tokenizer is also a portal for tokenized assets such as real estate, bonds, etc where existing traditional assets are converted to tokens via industry-leading Asset Tokenization with Compliance and Trading infrastructure.

In short, Tokenizer is the complete Digital Assets super-app platform for the new era of banking and finance.

ZAKKI

ZAKKI is a startup dedicated to fostering an inclusive community for elderly individuals and people with disabilities through social technology. It is the flagship project of the Integrity Syariah, with a mission to promote micro-enterprises, volunteer communities, and support networks for these communities. During the COVID-19 pandemic, ZAKKI launched Naon, an anti-corruption and lost-and-found initiative, and developed MAHA, an educational game aimed at preventing discrimination and violence against children.

Additionally, ZAKKI operates the Rekan project, a volunteer network, and community learning center, as well as Kimar, a micro-business market platform for beneficiaries. ZAKKI #ForYou is a crowdsourced program that provides free goods, pets, and food to those in need.

Artopologi

Artopologi.com is an online platform that connects, serves, and grows the art ecosystem in its mission to regenerate art collectors in Indonesia. We provide online and offline platforms for artists and galleries to exhibit, sell, and authenticate artworks. Each of the artwork showcased in our marketplace comes with a digital certificate registered on blockchain as a physical asset-backed Non-Fungible Token as proof of authenticity. The certificate is minted directly by Artists and Galleries.

All types of collectors — whether aspiring ones, newbies or seasoned — can purchase art directly from the artists, from treasure troves of various galleries, or from private collections in IDR (Rupiah). We also offer B2B services to connect businesses or art enthusiasts with artists and artworks that are suitable for the brand identity and image they want to build.

Evalue8 Sustainability

Evalue8 automates carbon accounting. It enables organisations to produce greenhouse gas emission reports for stakeholders and identifies cost and greenhouse gas emission-saving opportunities. Evalue8 is a specialist software business based in Canberra that provides an enterprise sustainability platform to organisations to enable them to measure their progress towards becoming clean and green and to assist them in that process.

Their carbon accounting software links to accounting software to minimise your data entry effort and to enable your greenhouse gas emissions reporting to be as up-to-date as your information sources.

It also helps you document the calculations, which is important if you want to be able to demonstrate that you have achieved greenhouse gas emission reductions of 50% or more by 2030 or are carbon neutral by 2050, whether you wish to apply for Climate Active certification as carbon neutral or not.

Quest – Hire a Hero

Quest connects SMEs in Southeast Asia to a “cult-like” community of Gen Z gig workers within 5 minutes.

With increased pressures to reduce cost and full-time headcount, startups and SMEs in Southeast Asia are struggling to execute their ideas. On the other hand, 80% of Gen Zs are capable and hungry for alternate income sources.

At Quest, they give businesses everything they need to find, hire, and manage top gig talents for a fraction of the cost of agencies and freelance platforms.

Quest is on a mission to provide the next million jobs through flexible opportunities.

Longan Group

Longan Group is an ethical and inclusive debt management company supporting consumers and financial institutions to manage their finances more efficiently, on a mission to solve consumer indebtedness and promote financial health among the 2bn population across Asia, a $60bn market.

They provide debt solutions for banks, fintechs, and other financial institutions looking to improve cash flows and manage their balance sheets. They are headquartered in Singapore with core operations in Vietnam and Indonesia. They are actively working on further expansion.

South and Southeast Asia have experienced rapid growth in lending, both consumer and corporate, over the last 15 years. Home to some of the largest financial institutions in the world, there is an obvious void in place of professional receivable management companies. Longan Group is here to fix this problem.

Praketa Innotech Pvt Ltd

Praketa is a youth-led Indian social enterprise. Their young crew is working towards the 4th, 7th, 8th, 13th, & 17th UN Sustainable Development Goals: Affordable & Clean Energy – Climate Action – Quality Education – Decent Work and Economic Growth – Partnerships for the Goals.

They have been awarded and recognised by National & International organisations such as United Nations, Niti Aayog, Youth Sustainable Energy Hub (YSEH), Asian Development Bank, MIT, Atal Innovation Mission, and many more.

ExtraBread

ExtraBread is a decentralised lending protocol. The platform enables a more cost-effective and fully transparent model using a ready-to-go liquidity pool infrastructure by connecting investors and borrowers to democratise access to capital and finance opportunities.

Real-world assets can be tokenised into fractional digital ownerships and participants can turn these tokenised digital assets into multiple financial instruments.

Depositors can provide liquidity funds to earn a passive income, while asset owners are able to borrow or raise funds by collateralising their assets.

WeJammin

WeJammin is the perfect platform for singers, songwriters, artists, and producers to collaborate on creating new music. It’s a mobile app featuring Rap Studio and Song Maker capabilities, with a huge selection of beats and other sound effects to choose from.

Recording your vocals or instruments is a breeze — just use your earphone mic, and WeJammin will automatically compress, equalise, and apply reverb, delay, and other filters with a single tap. Whether you want to craft a hit single or just share something special with your friends and family, WeJammin has everything you need to bring your music to life.

Through cutting-edge technology and innovative tools, they are simplifying music production and fostering a global movement of music creators. With their mixing mastering AI model, they are planning to enable users to simply upload their songs on Spotify and other streaming platforms right through their phones.

Hewania

Hewania is the pet super platform covering vet telehealth, marketplace, content and community, to make pet parenting much easier than before. They are the official partner of the Indonesian Veterinary Medical Association and aim to be the pioneer of the growing pet industry in Indonesia and Southeast Asia.

They are helping pet owners to connect with credible veterinarians who are members of the Indonesian Veterinary Medical Association, and provide the best pet supply products. They are also helping pet owners to find the nearest pet shop or clinic from their place in their online directory with 5000+ data from Indonesian Veterinary Medical Association.

Potioneer

Areix Analytics Limited

AREIX is an award-winning FinTech company that develops simple and high-performance financial management services for both sophisticated and novice investors.

Their offerings solve the challenge of users that cannot access returns from sophisticated strategies due to the complexity of backtesting automated models and implementing risk management practices.

Founded in HKSTP, AREIX is now backed by international accelerators, such as the 500 Global and the AppWorks. Having achieved 15+ accolades since 2020, AREIX is an innovative pioneer in the area of web 3.0 fintech. AREIX is now leveraging its technology and expertise to build an open, user-centric, and trustworthy ecosystem.

Augmenteed

Augmenteed is a software platform for designing and building digital workflows for front-line technicians at their job sites. They optimise the daily tasks of workers by deploying applications that replace outdated manual processes, resulting in improved productivity, better team collaboration, reduced errors, and lower costs.

They augment operations for standard operating procedures, maintenance and repair, technical support, and training.

Their platform is unique as it enables industrials to digitise their processes within weeks without coding and offers the flexibility to modify and update the workflows and layouts as per current requirements. Any changes to standard operating procedures and regulations can swiftly be updated in the application

MedsGo

MedsGo was created with the goal of making medicines and healthcare supplies convenient for Filipinos. Founded in 2023, MedsGo is a digital service that allows customers to order these items on the web. We team up with registered pharmacies and distributors to guarantee quick access to essential medical products. Our services are continually evolving, which include same-day delivery, a telephone health line, and an online prescription option.

It is MedsGo’s ambition to become the principal e-commerce provider of medical items and healthcare essentials around the Philippines. Our company seeks to revolutionize the purchasing process of medications, making it hassle-free and dispensing without the need to queue up at a store.

A step closer to the 2023 TOP100

After a rigorous screening process, these startups are a step closer to qualifying for this year’s TOP100.

If you are one of the founders of the startups above, a representative from e27 will be reaching out to you soon to discuss with you the next step in your application process. Feel free to get in touch with us for any inquiries.

Also read: Ditch your other plans and Meetup with us in Singapore

If you have an exciting startup with innovative ideas that can eclipse the best and the brightest in the region, join the 2023 TOP100 and stand a chance to pitch your ideas to some of the top investors in the Asia-Pacific at this year’s Echelon Asia Summit. Register for TOP100 here.

The post 17 startups inch closer to competing at the 2023 TOP100! appeared first on e27.

GoTo Group narrowed its net loss by 41 per cent for the quarter ending March 31, 2023, to Rp 3.9 trillion (US$265 million) from US$445 million recorded in the same period last year.

The improvement is mainly attributed to higher revenues and reduced incentives and product marketing spending.

In Q1 2023, GoTo Group continued to optimise monetisation and reduce costs across the organisation. Gross revenue4 grew 14 per cent YoY to Rp 6 trillion (US$408 million), while incentives and product marketing costs were reduced by Rp 2.6 trillion (US$317 million) or 39 per cent YoY.

The adjusted EBITDA for Q1 2023 improved 67 per cent YoY to US$109 million, driven by solid performances from the on-demand services and e-commerce segments.

“We continued to make considerable progress toward profitability in the first quarter of 2023, with adjusted EBITDA improving by 67 per cent YoY and 49 per cent QoQ, meaning we are halfway towards becoming adjusted EBITDA positive within Q4. Our focus on high-quality, profitable consumers along with a disciplined approach to costs has significantly increased our efficiency and gives us a glimpse of what the future looks like for GoTo,” said GoTo Group CEO Andre Soelistyo.

Also Read: ‘Indonesia will soon see a proper credit boom for businesses, consumers’: AC Ventures

The cost-saving measures implemented in Q4 2022 reduced recurring cash OpEx by around 17 per cent QoQ. Personnel cost savings from measures announced in November 2022 improved by 13 per cent from the previous quarter. Incentives and product marketing spend were also reduced by 39 per cent YoY.

On-demand services saw healthy gross revenue growth of 12 per cent in Q1, led by optimised commissions and fees in transport as well as targeted platform and delivery fees in food.

Incentives and product marketing expenses decreased by 30 per cent YoY on a blended basis between food and transport, in line with the company’s focus on increasing its high-quality consumer base, which is more resilient and less motivated by incentives.

In the e-commerce segment, GoTo’s introduction of innovative features supported continued monetisation growth during the quarter while sustaining Tokopedia’s sizable market share. These included improved merchant app functions enabling meaningful competitive insights and marketing tools to drive sales. The implementation of dynamic ad slots in search also helped increase ad relevance.

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Echelon Asia Summit 2023 brings together APAC’s leading startups, corporates, policymakers, industry leaders, and investors to Singapore this June 14-15. Learn more and get tickets here. Echelon also features the TOP100 stage, where startups can pitch to 5000+ delegates, among other benefits like connecting with investors, visibility through the platform, and other prizes. Join TOP100 here.

The post GoTo Q1 loss narrows 41% to US$265M on higher revenues, lower marketing spend appeared first on e27.

In recent weeks there’s been a number of stories circulating about the demand for Prompt Engineers, one of the hottest new job roles in this fuzzy and sometimes contradictory job market. After all, on one hand, we’re seeing mass layoffs across major tech companies, while on the other we’re witnessing the creation of “AI Whisperer” roles very few had heard of just six months ago.

What’s particularly interesting is the lack of computer engineering or advanced coding expertise these roles are requiring.

It got me thinking – firstly, how soon will it be until it’s commonplace for Prompt Engineers to have an integral seat at the table in all major corporations and if so, in which departments?

And secondly, what generative AI quick wins can business leaders, regardless of their seniority, be using right now in their communications? But how can they do so without losing touch with employees?

Zoning in on the latter, here are three ways the senior leadership at Bud Communications has been using generative AI with employees:

Greater brevity in written communications

Our core business is media relations and we know from industry research that sending a journalist with lead paragraphs of between 50-79 words score the best engagement. But in reality, this need for brevity also applies across our internal communications.

Also Read: Is ChatGPT a great invention or is it being ‘hyped’?

For example, if there’s a new company policy I want to make for the team, it’s likely the draft is convoluted and perhaps a tad dry. I want the team to read this communication and react to it, so I use ChatGPT to condense and pep up the message.

Another example: I’m writing a synopsis for an event’s fireside chat I’m chairing. The process is the same, I want to cut out some of the superlative fluff from my prose, but it requires practice and some trial/error to work out the right prompts to get the optimal outcome.

Aligning teams during complex creative or strategy brainstorms

Creative brainstorms are energising for teams, but unless chaired correctly, the end outcome can be several hours of time and a lot of tangential ideas with no clear way forward. This is no different from strategy meetings, where stakeholders can have conflicting ideas aligned with the goals of their own business units.

For the past 12 months or so, we’ve been using Otter.ai to take meeting notes during virtual and in-person meetings, with the tool capturing notes and generating a summary at the end. Alternatively, for the latter ChatGPT has also proven a useful tool to capture the high-level themes and suggested next steps.

Cranking up the visual quality of storytelling in presentations

Not everyone enjoys creating decks; I am one of them. But then SaaS platforms like Pitch and Canva came along and made the art of crafting engaging presentations actually fun.

Also Read: Generative AI and inclusive branding: Are we there yet?

If you’re a senior business leader, you’ve probably been in a situation late at night, hunched over your laptop trying to think of the most compelling image to ramp up the visual quality of your all-hands meeting presentation.

Canva launched a relatively basic text-to-image AI tool at the end of last year, but one of the generative AI (text-to-image) tools a lot of creatives are getting really excited about is Midjourney. With a few well-written prompts, you’ll have already forgotten about those “smiling employees in the office” stock images you’ve been using for years (personal anecdote).

Don’t leave authenticity behind

The list of use cases goes on, from creating a topline structure for a last-minute presentation to iterating with written headlines to spark new content approaches, like when posting on a company intranet or employee experience app.

The main takeaway from this post is that as a leader, there are some incredible use cases where generative AI can increase efficiency and help you focus on the stuff that matters. But the pitfall is overuse. One of the biggest corporate learnings from the pandemic was that employees crave authentic communication from their leaders, which is unsanitised and most importantly, human.

Tl;dr: use this groundbreaking new technology wisely. Treat it like a cross between a sparring partner and a bit part project manager. You’ve likely spent your whole career honing a communications/leadership style that’s authentic to your personality and values. That groundwork is as important as ever to motivate and inspire your team. 

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram group, FB community, or like the e27 Facebook page

Image credit: Canva Pro

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Dave Richards, Co-Founder and Managing Partner of Capria Ventures

Capria Ventures, a ‘global south’ specialist VC firm, has announced the first close of its US$100 million Fund II.

The VC firms’s previous institutional investors, including OIP Investment Trust and Gates Ventures, besides individuals and family offices, including Crystal Springs Foundation, Sall Family Foundation, Brakeman Family Trust, and two founders of Pioneer Square Labs, invested.

Also Read: Capria Ventures injects money into AC Ventures, to co-invest in its portfolio companies

Fund II will make early-growth (Series A and A+) investments in sectors, including fintech, mobility/logistics, agtech/foodtech, climate, and jobtech/HRtech, with an emphasis on Generative AI and climate tech.

The fund will invest in 20-25 tech startups in India, Southeast Asia, Latin America, the Middle East, and Africa.

Capria Ventures has already closed investments from the fund across Mexico, Brazil, Nigeria, and Egypt. Its portfolio companies include Kueski (fintech), Agrofy (agritech), MAX (mobility), and Paymob (fintech).

Started 11 years ago, Capria Ventures collectively manages assets exceeding US$200 million. Its current investments in India and Southeast Asia include Alami (fintech), BharatAgri (agritech), Betterplace (jobtech), Eden Farm (foodtech), and Eduvanz (fintech).

It has offices in Seattle, Bangalore, Nairobi, and Washington DC.

Also Read: Bootstrapped: How 99VR raced against the clock to build a profitable business

Dave Richards, Co-Founder and Managing Partner, Capria Ventures, said, “The startup ecosystem in India and Southeast Asia is thriving with immense potential for growth and innovation. India has over 20,000 startups, while Southeast Asia’s VC investment is on the rise, with the internet economy projected to reach US$330 billion by 2025. Capria’s Fund II recognises these synergies and aims to invest in the most promising early-growth tech startups in both regions.”

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Echelon Asia Summit 2023 brings together APAC’s leading startups, corporates, policymakers, industry leaders, and investors to Singapore this June 14-15. Learn more and get tickets here. Echelon also features the TOP100 stage, where startups can pitch to 5000+ delegates, among other benefits like connecting with investors, visibility through the platform, and other prizes. Join TOP100 here.

The post Capria Ventures hits first close of US$100M Fund II appeared first on e27.

(L-R) EatKinda Co-Founders Jenni Matheson and Mrinali Kumar

Better Bite Ventures, a fund focused on alternative protein startups in Asia Pacific, has invested an undisclosed amount in four startups under its early-stage First Bite initiative.

The startups are Singapore-based Allium Bio and Cultivaer, New Zealand-based EatKinda, and India-based Klevermeat.

Founded by Jon Ho and Albertus Sarwono, Allium Bio focuses on co-culturing microalgae and mycelium to create more sustainable and functional ingredients, starting with protein isolate.

Also Read: Better Bite Ventures, Shiok Meats CEO invest in animal-free dairy startup Phyx44

Cultivaer is a stealth-mode startup, developing novel bioreactor-free technology that could significantly reduce costs and accelerate the scalability of fermentation-derived alt proteins.

Started by Mrinali Kumar and vegan chef Jenni Matheson, EatKinda crafts creamy plant-based ice cream from cauliflower, utilising cosmetically imperfect vegetables that would otherwise go to waste.

Klevermeat, launched by Nithin Shetty and Swapnil Kamble,  is a cultivated (cell-based) seafood startup, striving to enhance the sustainability of the seafood industry.

“APAC is the world’s largest and fastest-growing protein market. We believe innovative startups are key to making the region’s food system more sustainable and resilient, and we want to support as many exceptional founders as possible,” said Michal Klar, Founding Partner of Better Bite Ventures.

Co-founded by Michal Klar and Simon Newstead, Better Bite Ventures is a US$15 million VC fund supporting early-stage alternative protein startups. Since its launch in late 2021, Better Bite Ventures has invested in 20 early-stage alt protein companies across Asia Pacific, including Singapore, China, India, Australia, and Indonesia.

Also Read: Bootstrapped: How 99VR raced against the clock to build a profitable business

Launched a few months ago, First Bite offers a US$50,000 investment to new and aspiring alt-protein founders in the APAC region, typically their first external funding.

A new round of First Bite applications is now open until May 19.

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Echelon Asia Summit 2023 brings together APAC’s leading startups, corporates, policymakers, industry leaders, and investors to Singapore this June 14-15. Learn more and get tickets here. Echelon also features the TOP100 stage, where startups can pitch to 5000+ delegates, among other benefits like connecting with investors, visibility through the platform, and other prizes. Join TOP100 here.

The post Better Bite invests in alt-protein startups Allium Bio, Cultivaer, EatKinda, Klevermeat appeared first on e27.

The Explico team

Explico, a Singapore-based edutech startup has secured US$1.4 million in pre-series A funding.

The key investors are Astonic Ventures Singapore, Mavis Tutorial Centre, and Singapore Asia Publishers.

Explico will use the money to enhance its learning platform and expand in Southeast Asia, specifically Vietnam and Philippines, and Africa.

Co-founded in 2020 by Ashutosh Shukla (CEO) and Sandesh Shetty (COO), the startup focuses on assessment using artificial intelligence and machine learning to help students identify their specific and respective strengths and weaknesses to design a unique learning modular based on their individual needs.

Also Read: The future of edutech: Personalising learning for all

The foundation on which Explico is built is assessment before recommendation.

Traditional assessment practices (multiple-choice questions, essays, and short answer questions) have widely been used to infer student knowledge and learning. It has been successful, to some extent, in understanding and improving student learning in the past.

Explico can generate assessment tasks, find appropriate peers for study groups, and provide transparent adaptive feedback using AI technology.

It uses these AI techniques that adjust the task to the student’s abilities, giving them tailored assessment experiences, therefore being able to produce a learning method that is suitable according to each of their capabilities.

The platform offers regular online classes/events, challenging sessions and assessments, formative student analysis, and insightful institution analysis with the vision of shifting traditional learning towards a more blended learning educational platform.

The edutech firm also has a subsidised bursary programme for children from low-income families, currently only available for Singaporean citizens.

Explico has an academic faculty of experienced educators and mentors in English, Science, and Mathematics. It collaborates with various institutions in Singapore and internationally which allows for students to have the opportunity to access worldwide education from a young age.

“We aspire to introduce and implement the most robust assessment-based educational system in Singapore. Our sessions are customised to suit the needs of individual students as we have a team of experienced tutors and educators in their respective fields who would be able to properly guide, mentor and educate the students and create a module that is suitable based on their assessment needs for them to excel,” said CEO Shukla.

Also Read: How hybrid learning is revolutionising the landscape of education

“The value of the global edtech market was US$106.46 billion in 2021 and is projected to grow annually by 16.5 per cent, up to US$404 billion in 2025. With English as one of the primary languages spoken in Southeast Asia and Africa, we look forward to scaling Explico in those regions, beginning with growth expansion plans to Vietnam and the Philippines in Q1 2023,” added COO Shetty.

Explico is part of Microsoft for Startup Founders Hub, which enables them to connect to education sectors across the globe through their networking channels.

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In this episode, we are excited to welcome Troy Malone, the Co-Founder of Relevant, a company that helps SaaS startup founders successfully enter new markets. In this role, he supports founders in unlocking an unfair competitive advantage in new markets through a uniquely profitable marketing system.

Throughout his 15-year career as a growth and scale-up business leader, Malone has helped companies such as Evernote, Weebly, All-Turtles, mmhmm and Drata to scale internationally. He loves the challenge of building teams for hyper-growth. Troy also embodies the global mindset and cultural empathy of a true “interpreneur,” as proven by his successful expansion efforts to Europe, Latin America and Asia.

Here, discuss how to hire the right people who will lead your global growth initiatives, the importance of going on “Localization Discovery Tours” to truly understand a market, and examples of unusual marketing and promotions campaigns Troy came up with that drove results in new markets.

Also Read: 9Unicorns announces 3rd Edition of DDay on April 18th 2023!

This episode is sponsored by our partner ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets here.

Listen, subscribe, and leave a review now on Apple, Spotify, or your favourite podcast platform.

Find our entire podcast episode library here.

Get your copy of our Wall Street Journal Bestselling Book, Global Class, a playbook on how to build a successful global business.

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This article was first published by Global Class.

Image Credit: Global Class

The post Lessons learned from executive who helped expand 4 unicorns to global markets appeared first on e27.

ZEBOX, a French accelerator connecting entrepreneurs, industry leaders, and ecosystem experts globally, has announced the launch of its Asia Pacific hub in Singapore.

The accelerator aims to help tackle pressing business and sustainability issues in multiple sectors, such as supply chains, logistics, transportation, and energy.

With the support of Enterprise Singapore and the Maritime Port Authority of Singapore (MPA), ZEBOX Asia Pacific will identify startups in Asia, notably in Singapore, and match them to corporate partners. Together, they can embark on co-innovation projects locally and across markets in the Asia Pacific.

The company already has innovation hubs in Europe, North America, the Caribbean, and West Africa.

Also Read: Validate the problem before building a solution: Surasit Sachdev of Hungry Hub

“With Asia Pacific being one of the most, if not, the most, active regions in the world, it simply made sense for ZEBOX to launch in Singapore,” said Gwen Salley, ZEBOX Chief Executive Officer. “With this regional presence, we’ll have the ability to unite ambitious corporate partners, and connect them with our global ecosystem, thanks to Singapore’s pro-business government, local talents, and vibrant tech support system.”

ZEBOX’s community of partners add up to 20 with three new industry leaders: Bureau Veritas Marine and Offshore, one of the world’s leading ship classification societies; PSA unboXed, PSA International’s innovation and corporate VC arm; and Synergy Marine Group, a leading ship manager have become corporate partners of ZEBOX Asia Pacific.

They join ZEBOX’s founding partner CMA CGM and its circle of 16 other major partner groups to co-develop with startups game-changing solutions across four key areas: operational efficiency, assets optimisation and decarbonisation, workflow automation, and future of work.

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Echelon Asia Summit 2023 brings together APAC’s leading startups, corporates, policymakers, industry leaders, and investors to Singapore this June 14-15. Learn more and get tickets here. Echelon also features the TOP100 stage, where startups can pitch to 5000+ delegates, among other benefits like connecting with investors, visibility through the platform, and other prizes. Join TOP100 here.

Image credit: ZEBOX

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Innovative startup businesses in the Asia-Pacific region have emerged at a rapid pace, reshaping global market trends. While the United States has long led the startup ecosystem, the Asia-Pacific region is demonstrating excellent success.

Reports have indicated 462 unicorns in Asian markets during the first quarter of 2022 — unicorns are private startups valued at over US$1 billion.

To ensure ongoing success, startups must market their brands to leading consumers, for many, this is Generation Z. Of course, Gen Z is an essential subset of consumers with high expectations for companies.

Here’s what Asia-Pacific startups should know about marketing their businesses to this particular demographic.

Getting to know Gen Z consumers in Asia

Every seasoned marketing professional knows the importance of pinpointing the target audience. In Asia, startups must pay close attention to Gen Z’s demands. 

A 2020 McKinsey study examined the Gen Z consumer across various Asian countries with intriguing results, including the following:

• The demographic is more thoughtful about social media engagement.
• They like unique brands that are also recognizable.
• Video content is highly influential in their purchasing habits.
• They expect eco-friendly products at zero cost to them.

Also Read: How to orient your brand to Gen Z values

They are also generally more used to receiving things they want instantly. For example, 66 per cent of Gen Z consumers in Australia search for discounts before purchasing something — about 50 per cent of Gen Z in China do the same. This is likely due to them working part-time and having less money. However, quality products still matter significantly.

Four tips to make your startup appeal to Gen Z

Once you know more about your Gen Z audience, you must modify your marketing strategy to appeal to them. Of course, that isn’t always as straightforward as it sounds. Here are four tips to strategically market your startup to Gen Z.

Make a difference

Around the world, particular issues are front and centre for Gen Z. Whether it’s climate change or social equity, Gen Z looks for brands whose missions align with their values, some might even consider brands an extension of themselves. 

The Asia-Pacific Gen Z demographic has a heightened interest in sustainability. In the climate change era, many Gen Z consumers expect eco-friendliness from startups and believe it isn’t something they should have to pay extra for. 

Young consumers are also more apt to change their purchasing, eating and lifestyle behaviours to improve their carbon footprint. If startups want to reach Gen Z, they must reexamine how they make a difference in the world.

Transparency matters

A recent study found that Asia’s Gen Z values transparent brands. To better understand transparency, it’s important to remember that Gen Z grew up in the digital era and is often more sceptical about conspiracies and misinformation. 

About 96 per cent of Gen Z would pay more for brands prioritizing transparency. However, over-transparency could hurt your business, too — especially if you don’t live up to your promises, such as achieving net-zero operations. 

If you’re too open, consumers may perceive it as mere performative advertising. Meanwhile, Gen Z is one consumer base that isn’t afraid to swiftly cancel a brand for being unethical in its practices or marketing. 

Also Read: Its time to embrace Gen Zs at work – Here are 10 ways to start

This goes for startups with a toxic working environment or those making false claims about a product. A prime example is Elizabeth Holmes from consumer health tech startup Theranos, who committed several types of fraud by deceiving investors and consumers with a defective product.

Nurture consumer relationships

Gen Z is interested in startup brands that engage effectively and nurture consumer relationships. In fact, because Gen Z is so well-connected, brands must build upon personal connections and unique interactions.

Start viewing the relationship between your business and Gen Z consumers as a partnership — the first step is understanding who they are and what they value most.

You can personalize conversations through social media, the company website and email campaigns. However, watch your tone. Gen Z consumers won’t be able to relate if you’re too formal.

Additionally, three in five young consumers purchase goods from personalized online advertisements, delivering another avenue for your startup marketing strategy. 

Create engaging content

Naturally, unique content is vital to Gen Z — of course, it is for a generation that grew up with the internet. As previously mentioned, video content can be highly influential, so you should step up your marketing game with engaging video and social media posts that target your audience.

Uncover which platform works best for your startup, which means deciding which channel generates the broadest reach among Gen Z. For example, 40 per cent of young consumers prefer using TikTok and Instagram to search for content, brands and information.

Kotex Malaysia is an excellent example of a successful ad campaign on Instagram. Using Instagram Reels, Kotex Malaysia has experienced a 9.8-point higher ad recall from consumers between 25 and 34 years old using Reels — this was followed by a 5.6-point higher intent of purchasing products.

Some consider Gen Z a challenging demographic to market to, yet they’ll be your most crucial buyer age bracket for a successful business. Start by acquainting yourself with your target audience, then cater your marketing strategy to their expectations. You’ll reap the rewards if executed correctly.

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The post Effective marketing strategies to win over Gen Z for your startup appeared first on e27.