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Safeguarding your organisation in the age of increasing AI

As artificial intelligence (AI) continues to evolve and play an increasingly prominent role in various industries, organisations must adapt their cybersecurity strategies to mitigate emerging threats. In this era of rapid technological advancement, where AI is not only transforming industries but also being utilised in cyberattacks, it is crucial for businesses to fortify their defences.

This article explores the integration of AI in cybersecurity and provides actionable steps to enhance organisational security in the face of evolving digital threats.

Understand the AI landscape

To effectively secure your organisation, it’s essential to comprehend the AI landscape and the potential risks associated with its advancements. Familiarise yourself with how AI is being used by cybercriminals, such as in automated attacks, machine learning-based malware, and AI-driven phishing campaigns. Stay informed about the latest developments in AI technology to anticipate and counter potential threats.

Leverage AI in cybersecurity

Harness the power of AI to bolster your organisation’s cybersecurity defences. AI tools can augment traditional security measures by automating threat detection, analysing large datasets for anomalies, and identifying patterns indicative of potential attacks. Implementing AI-driven solutions enhances the speed and accuracy of threat response, providing a proactive approach to security.

Adopt next-generation endpoint protection

Invest in advanced endpoint protection solutions that utilise AI for real-time threat detection and response. These systems can analyse user behaviour, detect anomalies, and mitigate potential risks before they escalate. Endpoint protection powered by AI enhances the organisation’s overall resilience against evolving cyber threats.

Implement robust access controls

AI can play a crucial role in managing access controls within your organisation. Implement AI-driven authentication mechanisms and user behaviour analytics to identify unusual access patterns. This ensures that only authorised personnel have access to sensitive information, reducing the risk of data breaches.

Also Read: How cybersecurity teams can involve HR to optimise incident response

Educate and train employees

Human error remains a significant factor in cybersecurity breaches. Educate employees about the evolving threat landscape, the use of AI in cyberattacks, and the importance of following security protocols. Regular training sessions should be conducted to enhance their awareness and foster a culture of cybersecurity within the organisation.

Continuous monitoring and incident response

Establish a robust monitoring system that leverages AI for continuous surveillance of network activities. AI-driven systems can quickly identify and respond to suspicious behaviour, minimising the potential damage caused by cyber threats. Additionally, create a well-defined incident response plan that integrates AI tools for swift and effective countermeasures.

Regularly update security policies

As the AI landscape evolves, so should your organisation’s security policies. Regularly review and update security protocols to address emerging threats and incorporate the latest advancements in cybersecurity. This ensures that your organisation remains resilient in the face of evolving AI-driven attacks.

Final thoughts

In the era of increasing AI influence, organisations must prioritise cybersecurity to safeguard their assets and data.

By embracing AI in both offensive and defensive strategies, staying informed about the evolving threat landscape, and fostering a culture of cybersecurity, organisations can significantly enhance their resilience against emerging digital threats. Adopting a proactive approach to security will not only protect valuable assets but also position the organisation as a leader in the ever-evolving landscape of cybersecurity.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Blockchain engineering salaries in Asia see 5.41% drop: report

Salaries for various tech positions in Asia have decreased in 2024 from the preceding two years, during which technology salaries experienced substantial growth, according to the 2024 Tech Salary Report by NodeFlair.

Despite the decrease, salaries remain higher than two years ago, which suggests the current adjustments reflect a move towards a more balanced and realistic compensation structure rather than being a cause for concern.

Also Read: From potential to prosperity: Blockchain’s role in reshaping Southeast Asian economies

As per the NodeFlair report, software engineering jobs have seen a decline in their earnings, with junior professionals now receiving a median base salary of SGD5,000 (US$3,705). While mid-level and senior engineers earn more, their salaries have not grown significantly, with medians of SGD7,000 and SGD7,500, respectively. On the other hand, engineering leads and managers have median base salaries of SGD9,000 and SGD11,000, respectively.

This is probably a result of a significant decline in funding within the Southeast Asia tech ecosystem, which reached a five-year low in Q3 2023.

Blockchain engineers’ salaries have also witnessed a 5.4 per cent decline from the previous year, mirroring the crypto winter triggered by FTX’s collapse and Binance’s CZ Zhao resigning and pleading guilty to criminal charges. These events have cast a shadow on the industry, impacting blockchain engineers amid a volatile professional landscape.

On the other hand, data scientists are experiencing a significant 11.3 per cent increase in average salaries, indicating a deliberate investment by companies to attract and retain top talents.

The average salaries for cybersecurity engineers have increased by 8.24 per cent as organisations prioritise cybersecurity measures, with cyber threats becoming more sophisticated and financially impactful.

The report drew from over 422,000 salary data points across various roles and countries.

“As we step into 2024, the tech industry grapples with talent challenges amidst the rise of generative artificial intelligence (AI) and financial prudence,” said Ethan Ang, CEO and co-founder of NodeFlair.

“In balancing financial prudence with innovation, investing in AI solutions to boost employee productivity is a strategic imperative. It’s about optimising resources wisely for long-term efficiency gains and sustainable growth,” he shared.

The NodeFlair report further reveals that job seekers in Asia increasingly lean towards stability as a paramount factor in their decision-making process.

Notably, 10 of the top 15 most searched companies pay their employees at least 20 per cent more than the market median. Additionally, most other companies offer salaries 10 per cent above the market median. This marks a significant departure from the previous year, when only six out of 16 companies embraced the practice of paying 20 per cent above the market median.

Also Read: AI will have more impact on our future than blockchain: Dusan Stojanovic

Technical professionals are also increasingly open to accepting a company culture that may not be perfect if their salary aligns with their expectations. “Individuals are increasingly drawn to companies that not only offer competitive salaries but also exhibit unwavering financial stability, marked by a commitment to avoid layoffs,” noted Ang. “This shift underscores a broader change in priorities, emphasising practical financial considerations over the trends of previous years, where work-life balance and employee benefits held greater prominence in the talent landscape.”

Trust Bank, a local digital bank, is among the top 100 most-searched companies, alongside GXS Bank. Singapore-based fintech startups like Airwallex, YouTrip, and Ascenda also make their presence felt in the rankings.

As we look ahead to 2024, the tech hiring landscape is poised for continued evolution and innovation. Companies are making cross-border and remote hiring integral to their expansion plans.

Next year, we will also see a notable increase in the use of AI tools in hiring, streamlining recruitment workflows for efficiency and unbiased candidate evaluation. Advanced AI systems, particularly in coding assessments, are set to transform interview and assessment procedures, introducing safeguards for the integrity of the hiring process.

Founded in 2018, NodeFlair has evolved from a tech-enabled recruitment platform to a full-stack tech career platform.

(SGD1=US$0.74)

X marks Echelon. Join us at Singapore EXPO on May 15-16 for the 10th edition of Asia’s leading tech and startup conference. Enjoy 2 days of building connections with potential investors, partners, and customers, exploring innovation, and sharing insights with 8,000+ key decision-makers of Asia’s tech ecosystem. Get your tickets here.

Want more from your Echelon experience? Be an Echelon X sponsor or exhibitor. Send enquiry here.

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TerraPay receives licence for cross-border money transfers, e-money issuance in Singapore

TerraPay founder and CEO Ambar Sur

TerraPay, a global money transfer company, has obtained a Major Payment Institution (MPI) License under the Payment Services Act 2019 from the Monetary Authority of Singapore (MAS).

This enables the London-headquartered company to offer services across account issuance, domestic and cross-border money transfers, merchant acquisition, and e-money issuance.

TerraPay now has 11 licenses and 19 regulatory approvals in 30 markets globally.

Leveraging Singapore’s position as Southeast Asia’s financial hub, the company will capitalise on this new license to strengthen existing and new partnerships in the region while accelerating its APAC presence.

Also Read: OKX gets in-principle approval for digital token, cross-border money transfer services in Singapore

Founded in 2014, TerraPay works with banks, fintechs and money-transfer operators, travel businesses, creator economy platforms and e-commerce marketplaces to enable payments to 144 receive countries, over 210 send countries, over 7.5 billion bank accounts and 2.1 billion mobile wallets.

It has global offices in Bangalore, Dubai, Miami, Bogota, Dar es Salaam, Kampala, Hague, Dakar, Joburg, Nairobi, Milan, and Singapore. It is backed by investors, including the IFC (the World Bank), Prime Ventures, Partech Africa, and Visa.

Recently, OKX SG, the Singapore subsidiary of global crypto exchange and Web3 technology company OKX, received in-principle approval for a Major Payment Institution License (MPI) in Singapore. The licence allows it to provide digital payment tokens and cross-border money transfer services in the city-state.

X marks Echelon. Join us at Singapore EXPO on May 15-16 for the 10th edition of Asia’s leading tech and startup conference. Enjoy 2 days of building connections with potential investors, partners, and customers, exploring innovation, and sharing insights with 8,000+ key decision-makers of Asia’s tech ecosystem. Get your tickets here.

Want more from your Echelon experience? Be an Echelon X sponsor or exhibitor. Send enquiry here.

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Albatroz Therapeutics takes aim at solid tumours, increasing hope for enhanced treatment outcomes

In medical advancements, the pharmaceutical sector has undeniably achieved remarkable strides in combatting blood and lymphatic cancers. Nevertheless, tackling solid tumours, prevalent in organs such as the liver, pancreas, colon, and stomach, persists as a formidable challenge.

While recent breakthroughs, such as immunotherapies and antibody-drug conjugates featuring antibodies equipped with cytotoxic agents, exhibit potential, their utility remains confined to specific patient demographics and tumour classifications. This is why Albatroz Therapeutics aims to pioneer therapies tailored to impede the proliferation of solid tumours, aiming to provide a wide array of cancer patients with tangible relief and hope for improved outcomes.

“We have identified a novel target essential to the growth and spread of a broad range of solid tumours. Based on this discovery, we are developing therapeutic antibodies that block this target, potentially transforming cancer treatment for many individuals,” explains Guy Heathers, Chief Business Officer of Albatroz Therapeutics, in an email to e27.

The company’s groundbreaking research began in the laboratories of Albatroz co-founder Fred Bard during his tenure as a Senior Principal Investigator at the Institute of Molecular and Cell Biology (IMCB) within Singapore’s A*Star organisation. Bard unearthed a novel target pivotal in tumour proliferation and metastasis through meticulous study.

Together with Heathers, they established Albatroz Therapeutics, securing exclusive rights to this groundbreaking technology to develop therapeutic antibodies designed to thwart the target’s activity. The co-founders created a bespoke screening platform to sift through many antibody candidates, seeking out the most potent contenders.

Also Read: Forte Biotech: Helping farmers with early detection of prawn diseases in Vietnam

After identifying the premier antibody, Albatroz’s focus shifted to a comprehensive assessment across a spectrum of solid tumour models in laboratory settings and living organisms. This intensive evaluation constitutes a crucial preliminary phase before advancing to pre-clinical studies, a requisite step towards obtaining approval for clinical trials.

Albatroz also diverted resources towards developing Antibody-Drug Conjugates (ADCs), a class of targeted therapeutic agents poised to bolster the efficacy of our antibodies in eradicating cancerous cells.

“Our data shows that our novel target is characteristic to a large proportion of common cancers, such as breast, colon, liver, pancreas and lung cancers. While it is still premature for us to elaborate on the exact clinical applications of our therapies, we hope many patients suffering from these cancers could use our drugs when they are fully and safely developed,” says Heathers.

The future of antibody therapies

Despite its short history, Albatroz has been awarded several accolades, including the inaugural Amgen Golden Ticket award in 2023, organised by Amgen and NSG BioLabs, as part of the initiative to support up-and-coming biotech startups in Singapore.

Albatroz sees their victory as a springboard that propels the company forward within the burgeoning biotech ecosystem in Singapore.

Also Read: ‘We aim to make early cancer detection accessible on a global scale’: Mirxes CEO

“Winning the award granted us access to a fully equipped laboratory at NSG BioLabs, the leading biotech incubator in Singapore, located at Biopolis in the heart of the biotech ecosystem. It largely eliminated a significant financial hurdle for early-stage startups. Even more importantly, the Golden Ticket connected Albatroz to Amgen’s network of scientific and business leaders,” Heathers says.

“This has been an excellent award for increasing the visibility and credibility of Albatroz and has led to a number of high-profile presentations and appearances by our company at international conferences. This mentorship and access to industry expertise proved invaluable for our young company, accelerating their research and development efforts.”

Run by a team of 15 in Singapore, Albatroz has closed a seed funding round of US$3 million from Outram Bio and SEEDS Capital in early 2023.

“We are very excited about the potential of our antibody therapies and remain dedicated to advancing them towards clinical development. We hope to raise another round of funding towards the end of the year to conduct development work further, grow our expert team and operations, and bring our therapeutic antibodies closer to the market launch,” Heathers closes.

Image Credit: Albatroz Therapuetics

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The coworking experience is not just about space but more about community

With the numerous number of co-working spaces sprouting up around the Central Business District in Singapore, one might wonder: Why should I pay for an office when I can simply head over to a Starbucks near my place, or even work from home?

For those not familiar with the concept of co-working, to quote the dictionary: 

Co-working:

the use of an office or other working environment by people who are self-employed or working for different employers, typically so as to share equipment, ideas, and knowledge.“The whole idea of co-working is to bring bright, creative people together and let the ideas collide.”

But of course, the concept of co-working is more than just a dictionary definition.

Co-working is a style of work that involves a shared workplace, often an office, and independent activity. Unlike in a typical office, those co-working are usually not employed by the same organization. Typically, it is attractive to work-at-home professionals, freelancers, start-ups and small to medium enterprises as well as people who travel frequently who end up working in relative isolation (Robinson, 2018).

With the evident demand of co-working spaces on the rise, big corporations are moving into co-working spaces and are on a search for talent, potential acquisitions and flexible office setups.

So why should you hop on the bandwagon and choose co-working?

1. Great networking opportunities

Contrary to popular belief, despite the various profiles you meet at co-working spaces, you don’t have to fake a smile and pretend you like everyone. There’ll be friendly Community Managers-cum-Hosts who’ll make you feel like you belong and regularly invite you to events within the space, which will aid in boosting your network.  Whether or not you’re a start-up company looking for investors or potential sponsors or a large corporation, there will ALWAYS be something for everyone.

Also read: 5 ways coworking can give your business a much-needed boost

The basis of networking in a co-working space is the kind of community you’re exposed to. For instance, at Co. Singapore, community events are held every week and are specifically curated for the community’s best interest. Some examples can include: #HowTo Wednesdays, #ThirstyTuesdays and even member driven events such as How to expand your start-up to Japan. At each community event, you have a chance to network (for free and not at the expense of time!)  and in the comfort of your own working space. At these events, you can find people with similar passions who want to find ways to tackle certain issues the way you do. In summary, you can choose to attend (or not), the kind of events that are best suited for your personal growth and business objectives.

2. Push your boundaries

People in co-working spaces come from different backgrounds; sitting opposite you might be a co-worker from a totally different industry and help you discover a new source of ideas. You can breathe new ideas into your proposals and work from a simple Hello! and soon, you’ll find your mind working in a different way.

Taking the risk to speak to someone from a different background helps you take your work to the next level – to quote The Undercover Recruiter, by collaboration, creative concepts can be born from bouncing ideas off of each other and offering feedback and suggestions and will reflect in the final product as well.

3. 24/7 access to your coworking space

In a world where we spend more time at work than at home, a traditional office setting might not encourage productivity and creativity. In fact, many dread the idea of staying in their cubicles till late at night to finish that last minute deck or financial sales report your boss is chasing you for.

Coworking spaces are specially designed to encourage creativity and productivity. According to Waber, Magnolfi and Lindsay, designing offices to reflect how 21st-century digital work actually happens can increase the probability of interactions that lead to innovation and productivity. For example, Co. Singapore @ Duxton Road incorporates natural elements like plants, natural light and a homely setting to embody the space’s slogan of Live, Work, Play.

You also have full access to your space – you can work ANYWHERE within the co-working space. If you need a change of air, you can head over to the common area, choose a seat you’re comfortable with and start letting your creative juices flowing. Need to stay late? No problem. You can stay there as long as you want.

Also read: 9 Coworking spaces you can head to when in Manila

4. Avoiding exile through a vibrant and thriving community

If you’re a freelancer, working alone from home might stump your creative process and be quite depressing as you isolate yourself from the outside world. Coworking spaces can offer a quick fix. According to Ann Smarty, Founder of MyBlogU, Brand Manager at Internet Marketing Ninjas, working alongside others can lend a sense of camaraderie, even when you’re creating alongside complete strangers. And again (even if you hate it!), create connections.

5. Flexible & economically-friendly

Within fast paced and competitive work environments, finding a place that can provide you with flexibility and economically friendly options are especially important. Unlike renting your own office in a building, coworking spaces provide cost-efficient and flexible contracts that can cater to the duration you’ll need the space for. Co-working spaces are also transparent with costing and monthly plans — meaning that you won’t have a shock when you receive the final bill at the end of each month. Community Managers are always on the look out for payment plans and promotional deals that can bring the most value to members.

In addition, if you have a product launch or exhibition and looking for an event space, coworking spaces offer event space services — and at a special rate for members.

Conclusion

Whether or not you’re a freelancer looking for a place to call your own or a big enterprise looking for a space to rent during your existing office’s renovation works — there’s something for everyone. Co-working spaces are pushing the boundaries of traditional office spaces, embodying the perfect representation the modern world.

Ultimately, it’s not about the space. It is about the experience and the how can the community within the coworking space be of value to your business and services.

So, why should you hop on the bandwagon? This is exactly why.

—-

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Image Credit: Shridhar Gupta on Unsplash

This article was first published on September 21, 2018

 

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7 principles of intelligent personalisation

Many brands rely on simple static data, such as inserting a first name in an attempt to personalise. This form of basic personalisation could even be losing sales.

Recent research reveals that only a minority of consumers say they would engage with basic personalisation:

  • Only eight per cent of consumers would be likely to engage with marketing that addresses them by name;
  • A mere seven per cent of consumers would be likely to engage with marketing that mentions their birthday.

In contrast, tactics that centre on relevance rather than demographics are much more effective. Our study showed half of consumers would be likely to engage more with retailers that send offers that are relevant and interesting to them.

The business case for intelligent personalisation

Before we dive into our seven principles of next-level personalisation, let’s consider why your business should invest in updating its approach.

Make intelligent personalisation a business priority because it will:

  • Increase conversion rates: Contextually relevant marketing drives more sales.
  • Increase average order value: Cross and upselling make people spend more.
  • Increase customer lifetime value: Personalisation drives repeat sales and increase loyalty.
  • Improve marketing ROI: Personalising cross-channel marketing increases conversions onsite, delivering better ROI for all marketing investments.
  • Increases revenue: Personalisation enhances customer experience. Increased revenue is the natural result.

The 7 principles of intelligent personalisation

If you want next-level results, here are seven principles that should form the basis of your personalisation strategy.

1. Seamless 

Your approach to personalisation needs to account for the non-linear nature of customer journeys.

To be seamless, it can’t sit in silos. You need to offer customers a consistent experience across devices and channels.

Make sure that the way you personalise is:

  • across multiple visits device
  • cross-device
  • cross-channel
  • joined up with your in-store experience

2. Contextual relevance

To recreate a one-on-one in-store experience online, contextual relevance is key.

You need to consider the context of your products and how this fits with the context of your customers. The Tweet below is a perfect example of what happens when personalisation doesn’t consider context.

Customer context includes:

  • demographics
  • location
  • activity
  • time of day, day of week
  • season
  • customer journey position
  • satisfaction

The context of your products or service includes:

  • buying motivation (necessity/desire)
  • price
  • frequency of purchase
  • how they are used
  • likelihood of repeat purchase

Also read: 5 personal branding mistakes startup founders should avoid

3. Behavioural

Smart personalisation targets people based on behavioural personas. These are personas based on actions consumers take online, rather than demographics. They tell you what someone does and why, rather than just who they are.

Understanding how someone behaves helps you formulate strategies to drive them to conversion. Behavioural factors these personas could be built on include:

  • customer journey stage
  • customer lifetime value
  • frequency of purchase
  • satisfaction
  • marketing engagement
  • price sensitivity

4. Real-time 

Intelligent personalisation is about understanding, reacting to, and optimising customer journeys in real-time. This recreates the experience of talking to a customer face to face.

To do this, you need technology that:

  • observes real-time behaviour
  • considers historic behaviour
  • draws on the wisdom of the crowd

This allows you to deliver the most persuasive message, offer, or experience at the right moment.

5. Dynamic 

Next-level personalisation is driven by machine learning that makes decisions about which dynamic content to show each customer. To decide this the technology considers:

  • purchase history
  • preferences
  • demographics
  • browsing and buying behaviour
  • customer lifecycle

This takes the heavy lifting out of email marketing. Instead of relying on a lot of data manipulation to segment your campaigns, you can let AI decide the right content and recommendation for each individual. The same is true for your website experiences.

6. Think ‘how’ not just ‘what’ 

To take personalisation to the next level don’t just consider what to personalise, but how to personalise it.

Netflix has moved beyond the “what” to the “how” of personalisation. It has personalised TV and film recommendations for a long time. Now it personalises the artwork based on each individual’s viewing history.

If you watch a lot of romance, the artwork you see when ‘Good Will Hunting’ is promoted will be much more couple oriented than if you were into comedy.

 

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7. Invisible 

Just because you can do it, doesn’t mean you should. Personalisation should not be noticeable to customers. If you show off every tactic under the sun, you’re bound to creep them out.

Before you implement a tactic, consider if it adds value or seems like an unnecessary use of data. Stay focused on the former and increased revenue will be a natural by-product.

Also read: An effective email gives a distinct reminder of your brand, delivers the intended message, and compels you to click

The takeaway

Basic personalisation no longer cuts the mustard. To keep customers engaged, drive conversions, and increase profits, you need to take your personalisation tactics to the next level.

I hope these seven principles of intelligent personalisation help you build a strong and successful strategy. Implement these with the aim of improving customer experience and you’ll be well on your way to increased revenue.

The principles  covered are easy to implement with the right personalisation technology in place.

—-

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Image Credit: Rhand McCoy on Unsplash

This article was first published on October 12, 2018.

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28 tools to help you improve your time management and work habits

Developing time management habits is not easy. Key problems are not understanding where the time goes, dealing with distractions, failing to remember everything that needs to get done, and forgetting important details. Thankfully, there are time management tools that can be installed on your devices and help you manage your time more wisely. Below you can find the most helpful apps that will allow you to develop efficient time management habits sooner and with less effort.

Time-tracking tools

Knowing where your time goes is key for successful time management. Time-tracking tools help understand how you’re spending your time, see what tasks are most time-consuming, and identify possible overwork. Here’s a list of tools that help keep track of time you spend on work, understand your productivity trends, and work on your time management habits.

1. actiTIME

actiTIME is a time-tracking tool that suits teams of any size and self-employed workers. It can be used as a cloud service, installed on a local computer, on a server inside the company’s internal network. Its mobile app includes a timer and allows to track time on the go and from remote locations.

actiTIME helps collect important data on the work process, understand productivity trends, and see where the process can be improved. Its robust reporting module allows to get valuable data in a summarised or detailed form, or represent it in colorful charts.

2. Scoro

Scoro is a business management tool that has a time-tracking module for collecting and processing work progress data. The tool doesn’t include timesheets: it allows recording actual and billable time for tasks, and then complete them to add time to invoices.

The tool also helps schedule work and meetings in the Planner module. This provides an overview of workloads, realistic deadlines, and possible overwork. Shared team calendar helps keep track of meetings and other events. The tool also includes project management and financial modules for comprehensive process management.

3. Due Time Tracking

Due is a time-tracking and accounting solution for small teams and self-employed individuals. It helps calculate billable time, create invoices based on the collected time-tracking data, and get paid faster.

The platform is designed to assist freelancers and small business owners handle billing, invoicing and accounting tasks. Alongside with this, the tool also helps understand productivity trends, increase accuracy and transparency of time estimates, and speed up work process.

4. Sighted

This tool is a great solution for managing billable time: tracking it, issuing invoices, process payments, and analyzing revenue data. It includes a time-tracker that allows to track time expenses against clients and projects, leave notes to tracked time, and automatically bill for it.

Sighted also offers a mobile app for easier time and invoice management. As the authors emphasise, this feature is especially helpful for freelancers and small business owners who tend to spend significant time in business travels.

5. Klok

Klok is a time-tracker for small to medium teams. It allows to log time manually or with a timer, export timesheets for processing in third-party tools, and generate invoices on the basis of time-track data. The tool represents your time records in a calendar view to help you identify possible room for improvement of your workflow and daily time expenses.

Klok also includes built-in reports that help managers understand important trends in their team’s workflow, understand the proportion between billable and non-billable time, and more.

6. On The Job

On The Job is a simple and straightforward time-tracker for Mac. It allows tracking time and expenses, creates professional invoices, and bill customers. The app provides a timer for counting and recording billable time, and idle time detection. Manual corrections of automatically captured times are possible.

The app supports customisable billable rates and invoicing in multiple currencies. For invoice creation, several built-in invoice templates and an invoice editor are included. On The Job also allows to create multiple user profiles and handle their time-track and invoices separately.

Also read: How analysis paralysis can ruin your productivity and how to stop it

To-do lists

When you have many tasks on your plate, it’s more than easy to forget something important. That’s where to-do list apps are of help: organising your to-dos in a single list or breaking them down by topic or importance helps you achieve goals faster and with less effort. Here’s our list of to-do apps.

1. Things

Things is a Mac and iOS to-do list app that helps organise everyday life, plan vacations, or get work assignments done. It supports multiple to-do lists sorted by topics or by time, and allows to create categories or milestones for your to-dos. If you’re preparing for any event, you’ll definitely find another feature helpful: checklists that can be created directly in Things or imported from another app.

2. Ike

The app is named after Dwight ‘Ike’ Eisenhower whose quote is the basis of the app’s concept: “What is important is seldom urgent, and what is urgent is seldom important.” This to-do list app visually represents the famous time management matrix: it allows dividing your upcoming to-dos into four categories by urgency and importance, and prioritising them accordingly.

3. Todoist

Todoist keeps all your important to-dos and reminds you of them. It helps organise and prioritise tasks and projects, map them out, highlight the most important ones, remember deadlines, and check off what’s done.

The app also supports collaboration and progress measurement: share and delegate tasks to others, and use Todoist Karma module to gain points and levels for completing your to-dos.

4. Google Keep

Google Keep helps you create to-dos by adding notes, lists and photos, recording voice memos, and setting location-based reminders. Share your notes and lists with friends and family, collaborate on them, and organise your to-dos with color codes and labels. Google Keep is available for desktop, phones, and tablets.

5. Any.do

Organise your to-dos in a clear and minimalistic list. Add smart reminders (including recurring and location-based), sort tasks by categories, see your upcoming tasks in a calendar view, and keep track of your progress. The app is available on various devices, and your to-dos are synced between them.

PIM and organiser apps

In time management, one of the most important things is not letting chaos overpower you. Organiser and PIM (personal information manager) apps help you stay organised, get more done, and never forget anything important. They are great assistants for those who deal with many different tasks and need to remember a lot of important information.

1. MyLifeOrganized

Whether you’re planning a trip, getting prepared for an important event, or just struggling with many different tasks, the app helps you get organised with minimum effort. Easily create checklists and to-do lists, set hierarchy, and use the lists from anywhere – the app is available for multiple devices. Create flexible hierarchical lists with as many levels as you need, and MyLifeOrganized will automatically generate a smart list of actions that need your attention.

2. AnyTime Organizer

AnyTime Organizer is a powerful tool to manage everything in your personal and professional life that requires close attention. It provides quick and easy access to calendars, to-do lists, contacts, passwords, expenses, and more. The tool helps you work more productively, remember important things, and schedule your events for future.

Also read: Why fasting is the ultimate productivity hack for entrepreneurs

3. C-Organizer

C-Organizer is a robust tool to organise everything that needs to be remembered and addressed: contacts, calendar events, notes, passwords, tasks, etc. The tool provides password protection and encryption features to prevent unauthorised persons from accessing your sensible data. C-Organiser is fully portable (so you can use it from a flash drive without having to install it on many devices), allows multi-user access, and syncs with Google services.

4. LeaderTask

Leader Task provides all features necessary to get things done on time and not to forget anything. It helps organise work, reminds of important to-dos, keeps ideas, shows overdue tasks, prioritizes, and allocate work. The tool is great for teams that work in busy and hectic environments – it is simple, effortless and robust enough to handle planning and teamwork.

5. Efficcess

Efficcess is a tool for organising important information on your PC or mobile device: contacts, passwords, reminders, events, etc. It helps sync the data across your devices and reminds of what requires your immediate attention. You can also import and export the data, print it out, and edit documents directly in the app.

6. Fantastical

A calendar app to tackle the challenges of a hectic life: it helps organise events and reminders, schedule your availability, set time- and location-based reminders on important to-dos, view your events on maps and locations, and much more. The tool works with Google, Exchange, iCloud, and Office 365, merging duplicate events from different calendars and allowing you to use multiple calendar accounts at once.

Distraction blockers & focusing apps

What do we say to efficient time management when distractions get in the way? Not today, – that’s the usual answer. So, blocking out social media, unnecessary email checks, and other distractions is key when working on productivity and improving time management habits. And, thankfully, there are tools that can help you with that.

1. Freedom

Freedom helps focus on what matters and eliminate distractions from your daily routine. Set a schedule or start sessions on the fly – and make productivity a habit. The settings you’ve set up sync across all your devices where Freedom is installed. The app can block websites, apps, or the entire Internet so that you can focus on your work or take a break.

2. Cold Turkey

The app helps you go cold turkey on everything that distracts you from productive work: it blocks applications, websites, specific webpages, or the entire Internet, allowing you to stay focused. You can set timers for blocks and create block schedules for future periods. For additional motivation, Cold Turkey can be set up to show you inspirational quotes about wise time management and productivity instead of blocked pages. It also collects statistics of how productive you’ve been, and allows you to see your progress.

3. StayFocusd

StayFocusd is a Chrome extension that blocks out time-wasting websites and helps you get more productive. Its configuration options are flexible and allow you to block out entire websites, specific domains and subdomains, and specific in-page content (such as videos, games etc.). The extension is a great choice for those who suffer from social media addiction, read news feeds, or can’t stop watching YouTube videos instead of getting work done.

4. SelfControl

SelfControl is a free and open-source application for Mac that helps you avoid distractions on the Internet. It provides a simple blocking functionality: you can block your access to social media and other distracting websites, your mail servers, or anything else on the Internet, for any specific time. To prevent cheating, once the timer starts, the app cannot be reset – even if you restart the computer or delete the application.

5. Focus Booster

Focus Booster app is based on the Pomodoro technique: it divides your work time into sprints with short breaks, and helps you use your time more wisely and overcome distractions. The app has a small and unobtrusive timer that shows you the progress in your current work sprint. It also analyses how your time is being used, and prepares charts that visually represent your productivity.

Note & reminder apps

Brilliant ideas, important dates and details of what needs to get done are so easy to forget – especially in a busy environment when you are physically not able to remember everything. Note and reminder apps help you write them down and provide with pictures and necessary details. Here’s a list of the most helpful apps that keep your ideas and to-dos recorded.

Also read: 5 ways to build a customer-centric culture in your startup

1. Reminder alarm clock

The app shows exactly what you need to do, reminding you of upcoming meetings, deadlines, birthdays, calls, etc. It also allows creating shopping lists. It reminds you literally of everything, providing a straightforward navigation and intuitive interfaces. Being simple and functional, the app is a great help for busy people.

2. BZ Reminder

This app handles various to-dos, tasks and reminders in a smart way: you can set up reminders for recurring and regular tasks, mark your tasks with colors, use customisable widgets, and set up, snooze and complete reminders directly from your Android wear smart watch. The app is a great way to improve time management habits and reduce effort necessary for organising your workday.

3. Color Note

A nice, simple and functional notepad app. Create notes for your to-dos, add details, and check them off when you complete them. Write memos, to-do and shopping lists, emails, call reminders, etc., and use the sticky note widget to see the most important reminders on your home screen. Notes taken in the apps are encrypted and, if you choose this option, can be backed up and synced in a cloud service.

4. ClevNote

ClevNote is a memo and checklist app that won’t let you forget important to-dos and ideas. It can be used to manage bank account numbers, create checklists, manage birthday lists, store website IDs, and write regular text memos with reminders or important information. The app has a reminder function, a widget for home screen, and an option to store and backup the data in the cloud.

5. Notes

Notes is a simple and colorful notetaking app. Create notes and mark them with different colors to distinguish them by types, use a sticky memo widget to see your reminders on the home screen of your device, and set up reminders for time-critical notes. The app protects your notes with pattern code so that they cannot be accessed by unauthorised people.

6. Contacts’ Birthdays

Remembering of everyone’s birthday is a pain. But this app reminds you of them – it synchronises with your Google contacts and doesn’t let you forget about someone’s birthday again. It allows you to set up reminder interval, manage notifications for specific contacts, has two different color schemes, and provides a widget for home screen.

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Image Credit: Franck V. on Unsplash

This article was first published on October 19, 2018.

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Fractional helps startups figure out marketing leadership with its fractional CMO service

Fractional co-founders (left to right): Rana Saha, Oliver Lo, and Sophie Jokelson

According to Fractional founding partner Oliver Lo, in a press statement, from his time working in the venture capital sector, he learned that the biggest challenge most founders face is marketing.

“From value proposition and brand positioning to finding repeatable growth motions without the need for unsustainable paid ad budgets – these aren’t simple challenges for most startups. Many struggle without the right marketing leadership,” he stresses.

Apart from that, the CMO is often the last C-suite to be hired in a growing startup, with less experienced marketing teams often reporting directly to a founder. Hiring a full-time CMO can also be expensive in a region where funding rounds are not as large as in the US.

This is why Fractional was launched in March as a collective of CMOs to solve the marketing leadership gap in hypergrowth companies. The organisation curates the region’s top marketing leaders to work for companies on a fractional or part-time basis.

According to them, the fractional model breaks the confines of a full-time job construct, enabling growing startups to access elite marketing talent on a fractional basis at a fraction of the cost.

Also Read: What the post-cookie era means for programmatic marketing

The fractional model also gives veteran marketers an alternative path to shape the “peak periods” of their career journey. “We have met many marketers who have had to make a difficult choice between fulfilling work at growing companies or stable jobs that pay the bills,” said Fractional founding partner Rana Saha.

“The fractional model provides a different path – the opportunity to engage with the most interesting work of their careers without making financial sacrifices.”

In an email interview with e27, Lo explains that Fractional CMOs complement growing young marketers or leveraging agencies.

“Often, you will find a marketing lead at a startup who has been there since the beginning and who should grow into the role of CMO over time. We are big believers in nurturing these talents across Asia,” he says.

“However, in the current setup, these young marketing leads or heads can be set up unfairly for failure without the right mentorship. They are expected to deliver outsized growth with leaner budgets but perhaps have not had the experience to know how to get there. A fractional CMO’s role will often be to mentor this young marketing head and lead the function. However, because the engagement will be for a defined period of time rather than permanently, it allows this young marketing head to grow into a VP Marketing/CMO role with the right strategic guidance. We have seen fractional CMOs often kept on as a longer-term advisor specifically for this mentorship role.”

Also Read: Why a customer-centric digital marketing strategy is the way to go?

Lo points out that while working with marketing agencies does have its advantages, especially on the execution side, it would not be possible without a clear strategy.

“We’ve seen many startups struggle to work with agencies for this reason. Insert a true marketing leader into the equation, and the budget spent on agencies can become better directed, more productive, and have better value for both parties overall. The addition of a fractional CMO is usually hugely welcomed by most agency heads, and we would encourage you to get their thoughts.”

Natural growth motion in marketing

Fractional was founded by three Southeast Asia (SEA)-based marketing leaders–Sophie Jokelson, Lo and Saha–with more than five decades of combined experience. The co-founders have led Grab, Uber, Sequoia, Mars, Dell, Zynga, PayPal, Antler and Cove marketing teams.

Fractional describes its clients as startup founders who have found product-market fit and are looking to market to help scale their growth sustainably. “They tend to be in the range of seed or Series A up to Series C,” says Lo.

The organisation has selected its first batch of CMOs, each with over a decade of operator experience in sectors including fintech, D2C, SaaS, e-commerce and logistics. The firm is already taking on projects with founders directly and through venture capital and private equity firms.

When asked about some of the challenges Fractional is often asked to tackle with the startups, Lo gives “finding a natural growth motion” as one.

Also Read: Balancing personalisation and privacy in business marketing

“In the early stages, founders will often hack their way to growth through any possible channels as they search for PMF. However, post-PMF and usually after raising their Series A, they’re expected to drive repeatable and scalable growth. In a more rational environment like today, that can’t primarily depend on paid channels unless their investor is happy to sustain negative unit economics,” he explains.

“The role of a CMO, along with leaders in growth and product, is to help the startup find those scalable growth flywheels – and depending on the business, it will take a different shape. Calendly grew through viral growth loops built into its product. Hubspot leverages content, learning, and upskilling combined with SEO and events to become the de facto place for marketers to grow (as well as use Hubspot). Many D2C brands have grown through influence across social channels and virality through a particular target segment inspired by what it represents.”

Lo believes that finding this natural growth motion that startups can repeat and scale is critical to success. This is where Fractional can play a role in a startup’s success.

CMOs for Southeast Asia

SEA is widely known as a fragmented market that provides a unique set of challenges for startups. According to Lo, knowing where to localise and where to centralise is “super important” to compete and grow sustainably.

This is why SEA will continue to be Fractional’s focus in addition to India. “However, we are taking projects across Asia Pacific, and most of our CMOs have deep experience across the region,” he says.

“We plan to grow our community of CMOs and get them each involved in some of the region’s most transformative startups. Contrary to the principles of the ecosystem we work in, we don’t actually want to grow too quickly. We believe in keeping the quality bar high and always working with the best on both sides–CMOs and founders.”

Image Credit: Fractional

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Building future sustainable business: The role of rural commerce platforms

In recent years, the emergence of rural commerce platforms has been transforming the economic landscape of rural areas, offering new avenues for business growth and fostering sustainable development.

These digital platforms have opened doors for local products and brands, connecting them with broader markets, overcoming geographical barriers, and providing essential support services. The focus of our exploration is the vital role of rural commerce platforms in building future sustainable businesses, with a particular emphasis on empowering communities in rural areas.

The rise of rural commerce platforms

The growing popularity and significance of rural commerce platforms cannot be ignored. These platforms have brought numerous benefits to rural areas, including expanded market reach, improved logistics, and financial inclusion. By leveraging technology and innovative solutions, rural commerce platforms have become catalysts for rural economic growth and the promotion of entrepreneurship.

As part of its efforts to transform Indonesia into a developed country, the Indonesian government is striving to ensure the addition of one million new entrepreneurs by 2024. These efforts, aimed at achieving an entrepreneurship ratio of 3.95 per cent by 2024, have been set in motion through collaboration between the government and various other entities. However, there are several crucial aspects that will require attention and hard work in order to realise Indonesia’s development goals.

Firstly, the nation needs a digitally connected ecosystem that enables local brands to access new and larger markets easily. Additionally, it is important to establish links between mom-and-pop shops (warung) and industry supply chains, enabling them to contribute as suppliers of finished goods. This will prevent rural entrepreneurs from being marginalised and ensure their active participation within the industrial supply chains and the overall process of industrialisation.

Also Read: 6 strategies to reduce your e-commerce startup expenses

Rural areas across Indonesia have been realising their respective development plans, especially since 2015, when the rural funds started to be disbursed. As of 2021, the government has transferred Rp 400.1 trillion (US$27,200,495.22) worth of rural funds. Law No. 6, 2014 on rural areas, starting with article 6, encompasses rural development, rural area management, the development of rural-owned companies, and rural cooperation, development, and empowerment.

In relation to this, President Joko Widodo mandated that rural development should benefit all residents, particularly those categorised as poor and extremely poor. This should encompass all rural residents, as nothing is more important than the SDGs adage: No one is left behind. 

The Sustainable Development Goals (SDGs) serve as a guiding framework for nations to progress and eradicate poverty. In Indonesia, the process of localising the SDGs began in 2017 when President Joko Widodo issued a Presidential Regulation encompassing all 17 Sustainable Development Goals.

It is crucial to localise the SDGs at the rural level. SDGs Desa (SDGs Village) takes this effort a step further by encompassing all individuals. SDGs Desa serves as the primary reference for medium-term development in villages throughout Indonesia. The indicators from the original SDGs are adapted to suit the village level.

Empowering women entrepreneurs in rural areas

Women entrepreneurs in rural communities face unique challenges, including limited access to resources and networks. Empowering women is crucial for fostering inclusive and sustainable economic development.

Rural commerce platforms play a crucial role in providing opportunities for women to start and grow their businesses. These platforms offer a level playing field, providing them with the infrastructure to facilitate the distribution of high-quality and affordable daily necessities.

In Indonesia, small and medium enterprises (SMEs) contribute to 67 per cent of job creation, with women playing a significant role in both creative work and entrepreneurship. Among all SMEs in the country, a substantial 62 per cent are owned by women at the micro-level.

Women entrepreneurs make an essential contribution to the development of the world economy, particularly in low and middle-income countries. In Indonesia, a middle-income country, the growth of women entrepreneurs is rising from time to time and has tremendous potential to empower women and transform society.

The Global Entrepreneurship Monitor study estimated around 22 million women entrepreneurs or 26 percent out of the adult female population in Indonesia. A similar study has pointed out the importance of women’s entrepreneurship in Indonesia, where women entrepreneurs are operating approximately one-third of firms in the formal sector.

Also Road: Sustainable development through empowering commerce in Indonesia

Access to markets and customers

Rural commerce platforms bridge the gap between local products and larger markets. They enable them to showcase their products and services to a broader customer base that may have been previously inaccessible. By utilising the reach and visibility offered by these platforms, numerous success stories demonstrate the positive impact of rural commerce platforms on the market access of communities.

Overcoming geographical barriers

Geographical barriers can hinder the growth of rural businesses, limiting their market reach. Rural commerce platforms play a pivotal role in overcoming these barriers by leveraging technology and establishing logistics partnerships. This expanded market access opens up new opportunities and potential for business growth, creating an inclusive digital economy by promoting the adoption of sustainable retailing.

Social and environmental impact

Rural commerce platforms contribute to sustainable development goals in rural areas. It is empowering local products to grow together and improve the local economy in rural areas. By providing a wide range of daily products with a seamless user experience in its platform, rural entrepreneurs can create positive social and environmental impacts within their communities.

Rural commerce platforms have emerged as transformative tools, unlocking the potential of rural economies and empowering local entrepreneurs in the process. By facilitating access to markets, providing financial inclusion, offering skill development opportunities, and breaking down geographical barriers, these platforms lay the foundation for future sustainable businesses.

Efforts to foster the growth of rural commerce platforms, along with targeted support for rural entrepreneurs, will pave the way for inclusive and resilient rural economies, driving positive change and sustainable development for generations to come.

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AudioMind goes beyond speech recognition and discerns tone, gender, emotions

Soniox co-founders Ambroz Bizjak and Klemen Simonic (R)

Klemen Simonic met Ambroz Bizjak at the University of Ljubljana, Slovenia, during their undergraduate studies. After studies, they travelled in different directions: while Simonic joined Facebook and developed its speech systems, Bizjak worked in Cosylab, where he developed the core software for control systems for particle accelerators, fusion reactors, and cancer therapy systems.

After spending several years in the corporate world, the duo got together to embark on a new journey to understand humans through audio AI technologies.

This led them to start Soniox.

Soniox, a startup based in the US, has developed AudioMind, a foundational AI model that can deeply understand audio with all its information.

Also Read: How big tech players are redefining the classic freedom of speech vs. censorship debate

“Through interactions with our customers, we recognised a growing demand for capabilities beyond mere speech-to-text conversion. Clients expressed interest in features such as sentiment detection, summarisation, and audio event recognition, indicating a clear need for a more versatile audio intelligence solution,” says Simonic. “Driven by this demand, we conceived the idea of AudioMind — a general-purpose intelligence for audio that could perform a wide range of tasks, akin to text-based Large Language Model operators. ”

Comprehensive audio processing

According to Simonic, AudioMind distinguishes itself from traditional speech recognition technology by offering a “comprehensive” approach to audio processing. Unlike other similar apps in the market that focus on converting speech to text, AudioMind natively processes audio as the input modality, enabling it to utilise all available information within the audio signal fully.

“Our solution offers a wide range of capabilities beyond simple transcription. Through prompting mechanisms, AudioMind empowers users to specify how they want the audio content to be interpreted,” he shares.

AudioMind supports a wide range of instructions for converting speech to text. For instance, to transcribe speech, one can use a simple prompt like ‘Transcribe this audio for me, please’, or ‘Transcribe this audio into a polished transcript’.

“AudioMind introduces a groundbreaking focus on speaker intelligence. Unlike conventional systems that primarily transcribe speech without distinguishing between speakers, our solution offers advanced capabilities to separate and identify speakers within a conversation accurately,” Simonic claims.

Furthermore, the app allows users to “effortlessly” generate speaker-separated and labelled transcriptions, summaries, and documents. By providing prompts, users can instruct AudioMind on how they want the document to be organised and structured, including specifying titles and sections.

Understanding tone, gender, and emotions

Human communication is not solely reliant on speech or text; it encompasses tone, intonation, and emotional cues. AudioMind has the ability to decipher these elements to provide a more comprehensive understanding of communication.

For instance, in customer service industries, recognising the tone of a customer’s voice can help gauge satisfaction levels or detect frustration. This insight enables businesses to tailor their responses appropriately, leading to improved customer experiences and satisfaction.

It also has the capability to discern emotions and aids in sentiment analysis, allowing organisations to gauge public opinion, customer sentiment, or patient well-being accurately. For example, in mental health care, analysing the emotional tone of patient conversations can assist therapists in tracking progress or identifying potential issues.

The solution also supports certain types of background filtering. By filtering out background noise and irrelevant sounds, it can focus on extracting meaningful information from the audio input. This directly improves the accuracy of downstream tasks.

Limitless opportunities

The entrepreneur-duo sees “limitless” opportunities for their solution, given the ubiquity of audio, voice, and speech across diverse sectors. Beyond traditional speech transcription, AudioMind holds promise in healthcare, where it can facilitate the creation of medical documentation through voice input, improving efficiency and accuracy.

In customer service, the voice generator app allows for enhanced interactions between agents and customers, improving satisfaction and retention rates.

Moreover, AudioMind can “interpret users’ voices with precision” in virtual assistants and voice-enabled devices, opening up new possibilities for intuitive and personalised experiences.

“AudioMind has been meticulously trained to listen and understand audio in a manner akin to human processing. Through extensive training with diverse audio datasets, it has developed the capability to recognise and understand various types of sounds, including those originating from the environment and those produced by humans,” Simonic explains. “This distinction is crucial for comprehending the surrounding context within an audio environment.”

Also Read: Why is text-to-speech technology a game-changer for inclusivity in faith-based apps?

For example, while speech recognition systems may focus solely on transcribing spoken words, AudioMind goes beyond recognising nuances such as laughter, indicating humour, or crying, signalling distress.

The startup plans to broaden its language support beyond English, aiming to enhance its usability and break down language barriers for users worldwide. “We recognise the importance of linguistic diversity and understand that catering to multiple languages is crucial for reaching a global audience. While we are still finalising the list, some of the languages under consideration include Spanish, Korean, Mandarin Chinese, French, German, Portuguese and Italian,” he adds.

“Our goal is to ensure that AudioMind becomes accessible and beneficial to users from diverse linguistic backgrounds, facilitating seamless communication and interaction across borders and cultures,” Simonic concludes.

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