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Nintendo powers up in Southeast Asia with new Singapore HQ

Japanese gaming giant Nintendo has established a new local entity in Singapore to accelerate its business within Southeast Asia.

Nintendo Singapore is a wholly-owned subsidiary, with the parent holding a 100 per cent capital contribution ratio.

The new operation has been capitalised with SGD 8 million (US$6.2 million).

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Takahiro Miura has been appointed as the Managing Director of the new entity.

In addition to the immediate establishment of the Singapore base, Nintendo, led by President and Representative Director Shuntaro Furukawa, is also “considering establishing a local entity in the Kingdom of Thailand”. This potential move aligns with the overall strategy to accelerate the company’s business presence across the region.

Nintendo is a multinational video game and consumer electronics company headquartered in Kyoto. Founded in 1889 as a playing card manufacturer, Nintendo has evolved into one of the most influential companies in the video game industry. It is renowned for hardware and software innovations and for creating some of the world’s most iconic gaming franchises.

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Nintendo is home to some of the most beloved and profitable franchises in entertainment history Mario (Super Mario Bros., Mario Kart, etc.), The Legend of Zelda, Pokémon (in partnership with The Pokémon Company), Donkey Kong, Metroid, Animal Crossing, and Super Smash Bros.

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