Electronic waste (e-waste) is a growing environmental challenge in Singapore, with over 60,000 tonnes generated annually but less than one-fifth properly recycled. To empower young people to become catalysts for change, the Youth E-Waste Ambassador Program (YEAP), co-hosted by e27 and supported by Meta, equips Singapore’s youth with the skills and platforms to inspire action.
On 15 January 2025, YEAP hosted its second Reels Workshop, an invite-only event exclusively for Singapore-based content creators. The workshop, led by Elizabeth Taylor, Marketing Trainer and Consultant, and Meta Certified Lead Trainer, focused on how youth can harness the power of Instagram Reels to spread awareness and inspire sustainable practices.
Teaching “an old app new tricks”
Instagram has been a familiar app for years, but the session reminded participants of its untapped creative potential. Elizabeth Taylor shared practical, actionable strategies to make Reels more engaging, impactful, and relatable. She emphasized the importance of keeping the voice authentic, simple, and on-point, aiming for under 15 seconds to maximize retention, and ensuring that content is entertaining, digestible, and relatable.
From understanding viewer engagement to experimenting with new trends, the workshop was packed with insights that participants described as some of the most practical and actionable advice they had heard about creating and optimising Reels.
Also read: e27 and Meta partner to inspire youth-led e-waste solutions in Singapore with YEAP
Empowering creators for social impact
Beyond technical tips, the workshop highlighted the power of storytelling to drive change. Attendees left feeling inspired to sharpen their content strategies and use Reels to connect with audiences on sustainability topics, particularly the importance of e-waste management. Many noted that the session gave them renewed confidence and motivation to explore the full potential of Instagram Reels for both creative expression and social impact.
Building community and momentum
The Reels Workshop was part of YEAP’s ongoing commitment to combine digital skills training with community-driven sustainability advocacy. Participants were encouraged to join the YEAP Facebook Community and follow @ewaste.sg on Instagram, platforms where young ambassadors share campaigns, swap ideas, and collaborate on solutions to Singapore’s e-waste challenge.
With demand for the session far exceeding available slots, a waitlist was created, reflecting the growing enthusiasm among youth creators to use digital storytelling for impact. The workshop also strengthened e27’s reputation for being a trusted and reliable partner, with participants and collaborators consistently noting the professionalism of the team. As Emma R. said, “Always a pleasure working with your team.”
Also read: Inside the e27 x IMI Venture Studio roundtable with Southeast Asia’s leading VCs
Looking ahead: Better content, bigger impact
The second Reels Workshop demonstrates how youth creativity combined with Meta’s digital tools can create campaigns that resonate and mobilize action. As YEAP continues, e27 and Meta are committed to scaling these efforts, equipping more youth ambassadors to inspire responsible e-waste practices and spark meaningful conversations across Singapore and Southeast Asia.
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The e27 team produced this article
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