Singapore-based business-process-as-a-service (BPaaS) company AnyMind Group has announced its tenth acquisition with the full takeover of AnyReach, a Japanese e-gifting company.
AnyReach will continue to operate under its existing brand name.
The integration of AnyReach is expected to yield significant synergies, accelerating AnyMind Group’s growth in the e-commerce and e-gifting space. By combining AnyGift with AnyMind’s existing e-commerce management platform, AnyX, and influencer marketing platform, AnyTag, the company aims to create enhanced value propositions for corporate e-commerce strategies and drive further market expansion.
Also Read: AnyMind Group sets foot in Malaysia by acquiring e-commerce enabler Arche Digital
Furthermore, AnyMind intends to leverage its extensive presence in Southeast Asia to facilitate the international expansion of AnyReach’s e-gifting solutions.
As part of the acquisition, AnyReach CEO Kosuke Nakajima will join AnyMind’s leadership team in Japan to spearhead a unified growth strategy.
This acquisition marks AnyMind Group’s fifth foray into the Japanese market through mergers and acquisitions since its inception in 2016. The company has strategically leveraged acquisitions to bolster its business foundation and expand its presence across 15 markets.
AnyReach’s flagship offering, AnyGift, enables online merchants to integrate e-gifting functionality directly into their checkout processes. The platform allows end-users to send both physical products and redeemable gifts without needing the recipient’s address.
Currently, over 700 companies in Japan utilise AnyGift.
This acquisition comes at a time when Japan’s e-commerce market is projected to reach approximately US$257 billion by 2027, indicating significant growth potential in the e-gifting sector.
Konosuke Nakajima, CEO of AnyReach, stated: “We founded AnyReach in 2021 with the mission to create a global e-gifting platform. In less than three years, AnyGift has been adopted by over 700 companies, solidifying its position in Japan. By joining forces with AnyMind Group, which operates in 15 countries and regions, we can expand globally and continue innovating beyond digital gifting, incorporating offline experiences as well. Together, we aim to build the world’s No.1 platform in the gift-tech industry.”
Kosuke Sogo, CEO and co-founder of AnyMind Group, commented: “With this acquisition, our 10th M&A deal and fifth in Japan, we are accelerating our expansion in the e-commerce space. By combining our technology and expertise in marketing and e-commerce with AnyReach’s e-gift platform, we will provide new value to enterprise e-commerce strategies, support brand growth, and deliver unique purchasing experiences to consumers worldwide.”
Also Read: AnyMind’s Q3 revenue surges 53% on strong D2C, e-commerce platforms growth
Founded in April 2016, AnyMind Group operates as a BPaaS company across marketing, e-commerce, and digital transformation. The company offers end-to-end solutions encompassing digital commerce, marketing, logistics, customer engagement, data and AI utilisation, publisher monetisation, and creator monetisation.
As of December 2024, the group serves over 1,000 enterprises for marketing, 176 enterprises for e-commerce, 1,818 publishers, and 2,900 creators, with over 1,900 staff across 24 offices in 15 markets, including several in Southeast Asia.
AnyReach, established in 2021, also operates AnyGift Wedding, a wedding gift selection service, and AnyCampaign, a digital gift service for corporate promotions.
The post AnyMind Group acquires Japanese e-gifting platform AnyReach in strategic expansion appeared first on e27.