Carro invests in digital content, marketing services agency Driven Communications

Southeast Asia’s leading online used car marketplace Carro has announced its strategic investment in Driven Communications, an integrated digital content and marketing services agency focusing on the automotive industry.

Incorporated in 2008, Driven Communications comprises a portfolio of websites, including paultan.org (automotive review and vertical news content), carbase.my (buyer’s guide), and oto.my (used car classifieds).

paultan.org is an independent automotive review website in Malaysia, organically drawing monthly active visits of up to 6 million traffic.

As part of the investment, Driven Communications Co-CEOs Paul Tan and Harvinder Singh will continue to helm the business. The board of directors will remain unchanged, and employees will be assured of continued employment. Driven Communications will also continue to have complete autonomy over its editorial direction and decisions. The investment is expected to be completed within two months.

Also Read: Carro becomes unicorn following US$360M Series C raise, plans to go public in 18-24 months

Founded in 2015, Carro is an AI-driven online platform for buying and selling cars. Headquartered in Singapore, the unicorn has 4,500-plus employees across Asia Pacific and has raised over US$1 billion in debt and equity from Temasek, Softbank Vision Fund, and several other sovereign funds.

Aaron Tan, Co-Founder and CEO of Carro, said: “We have been working with Driven Communications for nearly two years. They helped us launch our first myTukar Autofair in Malaysia, and their digital online reach was incredible. Feedback from other automotive participants has been amazing; OEMs and end-customers alike rely on them. It would be a shame that it does not have the right resources and tools to scale higher.”

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