The Creative Gorilla Capital team
Creative Gorilla Capital (CGC), a new VC platform initiated by a collaboration between Future Creative Network (FCN), Vynn Capital, and Pomona, has launched a US$20 million fund.
The new Gorilla Silverback Fund seeks to invest in consumer-focused (D2C) startups across the archipelago.
Gorilla Silverback Fund will consider startups with a clear path to profitability, tested product-market fit, and distribution prowess for potential investment.
The selected startups must also embrace sustainability, social equality, and responsible consumerism.
CGC has invested in over five startups, including Offmeat, Ringkas, Kynd, and Allura. “Our goal in the next three years is to work selectively and closely with future leaders to build a lasting winning brand that could thrive locally and globally. We truly hope that through our work, we can provide a lasting impact to revitalise the Indonesian creative economy and showcase Indonesian products to the world,” said CGC Founding and Managing Partner Benz Julio Budiman.
Also Read: How Ringkas replaces paper-based mortgage application process in Indonesia with digital tools
Based on whitepaper data released by Accenture, the rapid growth in the goods and services market reached 6x at US$7.9 billion between 2015 and 2020 and is expected to grow further. This is also influenced by Indonesia’s 260 million+ population, rapid urbanisation, and the rise in per capita income.
“By tapping into arguably the largest creative network in the region, new startups can access all the necessary resources to create a winning brand from day one. We will help startups to apply consumer insight and brand-led thinking to fuel their growth,” Budiman added.
Founded in 2016, FCN is a network of creative professionals and companies with over 42 companies and agencies under its wing. FCN will play an active role in providing complete access to integrated expertise and creative solutions in branding and digital services for CGC to nurture D2C brands further and achieve effective results.
Vynn Capital is a VC firm focusing on supply chain and mobility industries. Its portfolio includes the car e-commerce ecosystem Carsome and the property management platform Travelio.
Pomona is an adtech startup that specialises in sales conversion for FMCG products. Pomona used to do FMCG cashbacks for consumers and is now focused on a D2C incubation platform under the name Zeeus.
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