(L-R) Diri Care Co-Founders Christian Suwarna, Deviana Himawan, and Armand Amadeus
Diri Care, a consumer health technology startup in Indonesia, has closed its oversubscribed seed round of US$4.3 million, co-led by East Ventures, Sequoia Capital India, and Surge.
Angel investor Henry Hendrawan also joined the round.
The capital will be used to expand Diri Care’s offerings to millions of customers and further enhance the platform’s technological capability.
Diri Care was founded by CEO Christian Suwarna (formerly Traveloka Group’s CMO), COO Armand Amadeus, and Chief Clinical Officer Deviana Himawan.
Diri Care (‘self-care’ in Bahasa) is an on-demand, one-stop digital clinic for skin, hair and intimate health conditions. Users receive rapid health assessments by certified physicians, personalised treatment prescriptions, and clinically-proven products delivered to their doorsteps in as fast as two hours.
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Customers suffering from chronic skin, hair and personal health conditions, such as acne, dark spots, skin ageing, hair loss, and performance anxiety, can connect to Diri Care’s 24×7 virtual support and receive treatments.
The startup launched the beta version of the platform in March 2022. Since then, it claims to have recorded more than 13,000 consultations and seen revenues grow by 600 per cent.
Indonesia’s beauty and personal care industry is growing rapidly and is expected to reach US$9.6 billion by 2025. Easy healthcare access is also crucial in a country with an estimated 0.4 doctors per 1,000 persons. Residents often have to contend with long wait times, lengthy commutes or expensive products and services.
“Indonesia has a thriving consumer health market, with over 270 million of the population seeking quality and affordable health and well-being solutions. Digital transformation is a key lever that presents enormous opportunities for Indonesia to elevate the quality of our health services sector. We see Diri Care as a high-performing team that is uniquely well-equipped to integrate its care model with various revolutionary consumer health services and products in one seamless digital platform,” said Willson Cuaca, Co-Founder and Managing Partner of East Ventures.
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