In an age where connectivity reigns supreme, social media platforms have become an integral part of our daily lives. From sharing snapshots of our adventures to updating our status with life milestones, the allure of social media lies in its ability to connect us with friends and family worldwide.

However, amidst the seemingly harmless act of sharing lurks, a danger that often goes unnoticed – the risk of cyberattacks fueled by oversharing.

Oversharing on social media platforms may seem innocuous, but the ramifications can be far-reaching and severe. Every update, every photo, and every check-in provides hackers with a treasure trove of personal information ripe for exploitation.

What may start as a harmless post celebrating a birthday or vacation can inadvertently expose sensitive details about our lives, including our family relationships, educational background, workplace, and even financial information.

Hackers are adept at piecing together seemingly insignificant fragments of information scattered across social media platforms to construct a comprehensive profile of their targets. From there, they can exploit this data to launch sophisticated cyberattacks, ranging from identity theft and phishing scams to social engineering attacks.

One of the most insidious consequences of oversharing is the heightened risk of identity theft. By piecing together information gleaned from social media profiles, hackers can assume the identity of their victims with alarming ease.

Personal details such as birthdates, family member’s names, and even pet names, which are often shared casually on social media, serve as valuable ammunition for identity thieves seeking to infiltrate our digital lives.

Here are some key points to remember when sharing on social media:

• Think before you share: Pause and consider the potential consequences before posting anything online. Ask yourself if the information you’re about to share could be used against you in any way.
• Limit personal information: Be mindful of the type of personal information you share online. Avoid disclosing sensitive details such as your home address, phone number, financial information, or passwords.

Also Read: Holiday cybersecurity: Safeguarding businesses amidst increased cyber threats

• Review privacy settings: Regularly review and adjust your privacy settings on social media platforms to control who can view your posts and personal information. Opt for the highest level of privacy whenever possible.
• Beware of location tagging: Avoid geotagging your posts with your exact location, especially if you’re not at home. This information can be exploited by cybercriminals to track your movements and potentially target you for theft or other malicious activities.
• Be sceptical of requests: Exercise caution when receiving friend requests or messages from unfamiliar individuals, even if they appear to know you. Verify the identity of the person before accepting requests or sharing any personal information.
• Use strong passwords: Ensure that your social media accounts are protected by strong, unique passwords. Avoid using easily guessable passwords or sharing them across multiple platforms.
• Enable two-factor authentication: Enhance the security of your social media accounts by enabling two-factor authentication (2FA). This adds an extra layer of protection by requiring a second form of verification, such as a code sent to your phone.
• Educate friends and family: Encourage your friends and family to practice safe social media habits as well. Remind them about the importance of privacy and the risks associated with oversharing.
• Regularly monitor your accounts: Stay vigilant by monitoring your social media accounts for any suspicious activity or unauthorised access. Report any suspicious accounts or messages to the platform’s support team immediately.
• Stay informed: Keep yourself updated on the latest trends and tactics used by cybercriminals to target social media users. Awareness is key to staying one step ahead of potential threats.

By keeping these pointers in mind and integrating them into your social media habits, you can minimise the risk of falling victim to cyberattacks and protect your online security and privacy.

Remember, a little caution can go a long way in safeguarding yourself in the digital world. After all, in an era where our digital footprints leave an indelible mark, discretion may well be the ultimate form of self-preservation.

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Nibertex, a deep tech startup based in Singapore and the Philippines, has successfully closed an oversubscribed funding round.

The investment was led by Foxmont Capital Partners and supported by a consortium of Southeast Asian families.

The new funds will help speed up the launch of Per- and Polyfluoroalkyl Substances (PFAS)-free membrane technology. PFAS is otherwise known as the “forever chemical” found in textiles and doesn’t break down quickly.

Founded in 2019, Nibertex is a material science venture that leverages nanotechnology to engineer advanced and sustainable materials. With a mission to drive innovation and enhance the quality of life, the company with its proprietary solution is leading the market transition toward sustainable waterproof and breathable products, offering an environmentally safe alternative without compromising performance.

Also Read:  WYZauto nets US$2.25M to connect vehicle maintenance businesses with tyre brands in Thailand

The process also opens doors for the rapid development and market launch of materials used in various applications, including EV batteries, wound dressing, EMI shields, and more. Nibertex will prioritise an initial focus on technical textiles.

“Our aim is to pioneer material science innovations that are environmentally sound, serve our customers, and positively impact society,” said Jae Hyung Park, Co-Founder and COO of Nibertex.

With over three decades of experience, Nibertex claims to be the world’s first in hybrid electrospinning and exports to over 30 countries. It has a global presence in two countries and a production capacity of 1.5 million square meters per machine.

“After years of R&D, Nibertex now has the product, experience, cost advantage, and clientele to change entire industries so that we can together help rid our daily lives of these harmful chemicals, and we are keen to support them in that mission,” said Jelmer Ikink, Founding Partner at Foxmont Capital Partners.

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In our increasingly digital world, innovation and technological advancement face unprecedented challenges, compounded by a myriad of factors. Geopolitical conflicts add another layer of complexity. 

Amidst these challenges, innovators must explore opportunities for global expansion not only to penetrate new markets and offer solutions where they are needed but also to partner and collaborate with other ecosystem stakeholders that can help push for better innovation.

Connecting regional innovators to the global ecosystem

With this ethos in mind, the Hong Kong Science and Technology Parks Corporation (HKSTP) completed the first Elevator Pitch Competition 2024 (EPiC) Region Semi-Final in Singapore on 22 and 23 February 2024. With the goal of bridging innovators to global markets, EPiC serves as a catalyst for regional startups to explore market expansion opportunities.

“[We want to] attract overseas tech venture companies to come to Hong Kong and provide an opportunity for them to look at the whole Asian market for [business] expansion. A lot of companies from Europe and the US interested in Hong Kong or China don’t know what to do. Elevator Pitch gives them the platform to understand the Asia market, what they need to do if they want to set up an entity here, what the market potential is, what they need if they want to be listed in the Hong Kong stock exchange, what they need if they want to expand to China, among others. All these things, through the EPiC competition, we will be able to provide,” shared Eric Or, Head of Partnerships at HKSTP.

A total of 222 of the Asia Pacific region’s brightest startups battled for 20 semi-final slots at the EPiC 2024 Grand Finale in Hong Kong on 26 April 2024. All applicants of EPiC 2024 target a US$45 million funding to be arranged through investors (including funds managed by HKSTP Corporate Venture Fund, Beyond Ventures, BitRock Capital, Gaw Capital, HKX, InnoAngel, Jafco Asia, Mindworks Capital, and Radiant Tech Ventures) all of whom consider investing in applicants (subject to terms and conditions to be agreed between the parties), and qualify for a chance to have up to US$5 million investment by the HKSTP CVF, US$240,000 in cash prizes, plus partnership opportunities.

Also read: Antler: Backing the world’s most driven founders from day zero to greatness

As Hong Kong’s largest incubator, HKSTP integrates high-growth ventures directly into its innovation ecosystem and seamlessly to the HKD2,827 billion (USD 362 billion) economic opportunity in China’s Greater Bay Area (GBA) encompassing Guangdong and the even the broader mainland China market and beyond.

Guangdong Province is China’s largest provincial economy, projecting 5% GDP growth in 2024. Being in Hong Kong, EPiC forms a critical growth launchpad which positions Asia Pacific innovators at the heart of the Greater Bay Area (GBA) innovation powerhouse and connects the surging investment and market potential of the globe, Mainland China, and beyond.

EPiC 2024 can be a great launching pad for global startups to explore opportunities in the broad Asian market, while also connecting startups from the region to major markets across North America and Europe.

Going global with the help of HKSTP

Hong Kong serves as a vital gateway for Southeast Asian startups aiming to seize the burgeoning opportunities within the Greater Bay Area, an expanding innovation hub spanning China and North Asia. EPiC 2024 strategically provides essential elements for success, including access to capital, valuable market insights, strategic partnership opportunities, and a conducive environment for scaling operations due to Hong Kong’s strategic location. Utilising Hong Kong as a launchpad enables startups not only to navigate the complexities of the Greater Bay Area but also to expand into neighbouring markets, unlocking abundant opportunities for sustained growth and expansion.

Two great examples of how EPiC helped launch global expansions are Archireef, Champion of EPiC 2021, and Ultipa, a finalist for EPiC 2023.

Archireef is a nature-tech company dedicated to providing eco-engineering solutions for active restoration and fostering nature-positivity in the future of marine ecosystems, spanning shorelines to coral reefs. The homegrown Hong Kong-based startup is on a meteoric rise, going from obscurity with no hope of funding to making waves with deals and partnerships at the recent COP28 in Dubai.

“Since clinching the EPiC 2021 award, our trajectory has been nothing short of exhilarating. We are thrilled about the prospects ahead, which fuels our commitment to restoring marine ecosystems,” said Vriko Yu, Co-founder and CEO of Archireef. “Currently, we operate in both Hong Kong and the UAE, having successfully deployed over 500 of our Reef Tiles across these regions. Our growth is continuous, and we’ve seen revenue increase eight times in Q4 2023.”

Also read: D-Tech Community Hub: Safeguarding communities through collaboration

Yu acknowledges the vital role of the HKSTP ecosystem in their journey, expressing gratitude for the diverse talent and expertise it has provided, both locally and internationally. The HKSTP incubation programs were instrumental in refining Archireef’s business model and translating academic research into viable commercial solutions. Following this support, the company has rapidly expanded and received acclaim and awards from renowned institutions like the World Economic Forum, IUCN, Forbes Asia, Bloomberg, and Geneva Inventions. Additionally, Archireef has garnered support from an Abu Dhabi-based investment and holding company, as well as venture capital firms in Singapore.

Meanwhile, Ultipa is a Silicon Valley-originated developer of a high-performance graph database system. Selected as one of the 10 finalists in EPiC 2023, the firm is looking to expand its business to the mainland China market and more broadly across Asia. The proximity to Shenzhen, along with the seamless resources provided by Hong Kong and HKSTP for startup expansion and growth, were key factors influencing Ultipa’s decision to choose HKSTP as its starting point in Asia.

“HKSTP provides business matching, investment referrals, exclusive membership of a city-wide and cross-industry virtual lab, access to co-working space as well as an extensive talent pool by reaching out to Hong Kong’s renowned universities,” shared Monica Liu, Founder and COO of Ultipa. “We found that EPiC is a global and valuable platform and probably the fastest track for our AI solutions to expand to the Greater Bay Area and Asia-Pacific markets,” Liu added.

Ultipa’s graph technology integrates AI acceleration, augmentation, and explainability, driven by its distinctive next-gen horizontally scalable graph computing and storage engine. Renowned for delivering unparalleled computing solutions, Ultipa has garnered international recognition, notably winning the 2023 Banking Technology Awards (UK) in the category of “Tech of the Future – AI and Data.” Trusted by leading banks and financial institutions worldwide, Ultipa continues to set industry standards with its innovative solutions.

A strong showing for APAC at the EPiC 2024 Regional Semi-finals

The Singapore regional semi-final took place at The Great Room Centennial Tower, with 94 participants in the FinTech track, 65 in PropTech, and 63 in MobilityTech. The FinTech and PropTech innovations are on Day 1, with MobilityTech innovations featured on Day 2.

Hosting the first-ever Asia Pacific EPiC semi-final in Singapore is a key step in the EPiC mission to attract the very best startups from around the world. The 222 semi-finalists fiercely competed across FinTech, PropTech and MobilityTech tracks while pitching their innovative ideas and business models in a strict eight-minute period with a two-minute Q&A session to a professional judging panel.

Also read: Navigating In-Store Innovation: A Dive into Ingenico’s StartupIN Program

Eric Or emphasised the impressive showing of fintech in the Singapore semi-final, which demonstrated an array of innovative solutions and presentations. “Singapore is really up there in terms of fintech,” remarked Eric Or. “Singapore is mature in terms of doing the more advanced fintech solutions like blockchain, crypto, AI, and others. Every company we saw today had an element of AI in them, so I’m impressed with that.” He also noted a remarkable showing in robotic solutions and other related verticals.

The shortlisted 20 startups will join fellow semi-finalists from the Silicon Valley semi-final that took place on 18-19 January 2024, with further rounds in Hong Kong (29 Feb 2024) and in Stuttgart in Germany (4-5 Mar 2024), seeing over 70 semi-finalists selected for the Grand Finale at the iconic Sky100 venue atop Hong Kong’s tallest building, International Commerce Centre.

About Hong Kong Science and Technology Parks Corporation

Hong Kong Science and Technology Parks Corporation (HKSTP) was established in 2001 to create a thriving I&T ecosystem grooming 12 unicorns, more than 14,000 research professionals and over 1,700 technology companies from 26 countries and regions focused on developing healthtech, AI and robotics, fintech and smart city technologies, etc.

Our growing innovation ecosystem offers comprehensive support to attract and nurture talent, and accelerate and commercialise innovation for technology ventures, with the I&T journey built around our key locations of Hong Kong Science Park in Shatin, InnoCentre in Kowloon Tong and three modern InnoParks in Tai Po, Tseung Kwan O and Yuen Long realising a vision of new industrialisation for Hong Kong, where sectors including advanced manufacturing, micro-electronics and biotechnology are being reimagined.

Hong Kong Science Park Shenzhen Branch in Futian, Shenzhen plays positive roles in connecting the world and the mainland with our proximity, strengthening cross-border exchange to bring advantages in attracting global talent and allowing possibilities for the development of technology companies in seven key areas: Medtech, big data and AI, robotics, new materials, microelectronics, fintech and sustainability, with both dry and wet laboratories, co-working space, conference and exhibition facilities, and more.

Through our R&D infrastructure, startup support and enterprise services, commercialisation and investment expertise, partnership networks and talent traction, HKSTP continues to contribute to establishing I&T as a pillar of growth for Hong Kong. 

More information about HKSTP is available at www.hkstp.org.

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This article is produced by the e27 team, sponsored by Edelman

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Visit Echelon X to learn more about the program. Get your tickets here!

The emergence of AI-powered technology and machine learning has revolutionised how startups harness data for growth and scalability. By employing advanced algorithms, startups can efficiently sift through vast troves of data, extracting valuable insights that inform strategic decision-making, and ultimately bolstering their R&D process.

From identifying market trends to understanding customer preferences, AI enables startups to synthesise complex information swiftly and accurately, empowering them to make data-driven choices that drive growth. By leveraging AI to distil data into actionable intelligence, startups can optimise processes, enhance product offerings, and cultivate deeper connections with their target audience, thus propelling their expansion and scaling efforts to unprecedented heights.

While the potential benefits of leveraging AI and machine learning for data-driven growth are immense, startups often grapple with significant challenges in accessing the necessary technological infrastructure to process vast amounts of data effectively. Limited financial resources and expertise can hinder startups from investing in robust data infrastructure and hiring specialised talent to implement and manage AI solutions. Additionally, the sheer volume and complexity of data present obstacles for startups, as they may lack the sophisticated tools and systems required to collect, store, and analyse data at scale.

Without access to scalable infrastructure and adequate technical capabilities, startups risk being overwhelmed by the data deluge, inhibiting their ability to derive actionable insights and capitalise on growth opportunities.

Unlocking growth through innovative solutions with PatSnap

Building robust data governance frameworks and implementing stringent security measures require substantial investments in both time and resources, diverting attention and resources away from core business activities. Furthermore, the risk of data breaches and cybersecurity threats looms large, particularly for startups with limited cybersecurity expertise and resources, underscoring the importance of prioritising data privacy and security initiatives as integral components of their growth strategies.

Thus, to properly leverage data and unlock growth, startups need a reliable solutions provider that offers scalable infrastructure, advanced AI tools, and expertise in data analytics, enabling them to efficiently process large volumes of data, derive actionable insights, and accelerate their growth trajectory without the burden of managing complex technology infrastructures internally.

Also read: Elevator Pitch Competition (EPiC) accelerates startups from SEA to the world

With this mission serving as the building blocks of its technology, PatSnap offers ​​patented machine learning and AI-powered technology that enables users to seamlessly comb through, connect, and analyse billions of cross-industry innovation and IP data points in a fraction of the time.

Founded in 2007, Patsnap is a global leader in AI-powered innovation intelligence. The Singapore-founded tech unicorn’s user-friendly platform revolutionises how IP and R&D teams collaborate across the entire innovation lifecycle — from validating ideas to analysing the competitive landscape and beyond. More than 12,000 global companies across diverse industries trust Patsnap to innovate faster with AI.

With a team of 1,200+ Patsnappers spanning three continents and over 12,000 customers in over 50 countries, PatSnap is revolutionising the innovation process from concept to commercialisation.

Get to know PatSnap at Echelon X!

Aligned with its mission to strengthen the tech startup ecosystem, PatSnap will be joining us at Echelon X happening on 15-16 May at the Singapore EXPO. There, PatSnap will be meeting with startups, investors, SMEs, corporates, and government institutions, among other ecosystem enablers to discuss how the company can help them leverage data in their R&D processes. “We want to show Echelon X delegates how we can empower R&D teams to gain competitive advantage and innovate faster with our AI-powered innovation intelligence platform. This way, they will be keen to explore our platform to try out,” shared Guan Dian, Co-founder, APAC General Manager & CMO at PatSnap.

Guan will also be representing PatSnap as one of the esteemed speakers of Echelon X.

Also read: Antler: Backing the world’s most driven founders from day zero to greatness

Targeting IP and R&D teams and verticals that include life sciences, automotive, consumer goods, technology, manufacturing, engineering and legal, Guan explained that the PatSnap team is eager to help R&D teams in their growth journeys. “We look forward to sharing more about how Patsnap is putting AI to work to help R&D teams innovate faster and boost their productivity,” she shared.

PatSnap is one of the many exciting industry leaders from across the Southeast Asian region who will be joining us for Echelon X. Joining Antler are other key leaders, visionary entrepreneurs, and groundbreaking startups from all corners of the region who will be gathering together for two packed days. Echelon X will feature dedicated content stages, exhibitions, panel discussions, and more — all to support and empower the tech startup ecosystem with actionable insights through a series of knowledge-sharing activities.

Whether you’re eager to expand your knowledge, network with key players from the tech startup scene, or showcase your innovative ideas, Echelon X offers an unparalleled experience. Join us as a participant or an official partner by securing your spot now on our official page. Together, let’s embark on a journey to shape the future and create a lasting impact.

Join us at Echelon 2024, where innovation knows no limits, and the possibilities are endless!

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In the tech world, we’re always racing ahead, building the future one line of code at a time. But as we create, we also consume—a lot. This isn’t just about the electricity to power our gadgets; it’s about the whole picture: how we work, what we build, and the impact it all has on our planet. The thing is, going green isn’t just a nice-to-have anymore; it’s a must-do. Our planet’s health depends on it, and so does the health of our businesses.

Now, here’s where it gets interesting. What if we looked at sustainability through a different lens? Imagine tapping into the science of how our brains tick to make being eco-friendly as natural to us as checking our phones.

Neuroscience—the study of the brain and its functions—holds some fascinating keys to this. It can show us how to switch up our habits, make better choices, and actually get excited about doing good for the Earth. Think of it as hacking our brain’s wiring to light up for sustainability as much as it does for our other passions.

Let’s dive into how this can change the game for tech companies wanting to do their part for the planet.

Understanding the human brain’s approach to sustainability, the basics of the reward system

Alright, let’s talk about how our brains handle the idea of being green and sustainable. It’s like learning the secret cheat codes to understand why we do what we do and how we can do better.

The basics of the reward system

Imagine your brain has a little party every time you do something it likes, tossing out confetti in the form of dopamine, a feel-good chemical. This dopamine rush is the brain’s way of saying, “Hey, that was cool. Let’s do it again!”

Whether it’s nailing a project at work or recycling a can instead of tossing it in the trash, your brain rewards you. Understanding this system shows us how to trick our brains into making sustainability feel as good as binging your favourite series.

Neuroplasticity and habits

Now, onto neuroplasticity—this is the brain’s superpower to change and adapt. It’s like how water shapes rocks over time; our brains can form new habits through repeated actions. The latest data from brain studies shows that when we consistently choose eco-friendly actions, our brains start to wire these choices as the go-to habits.

So, the more we practice being sustainable, the more natural it becomes. It’s all about giving our brains the time and repetition they need to say, “This is how we do things now.”

Cognitive dissonance in sustainability

Ever noticed how sometimes we know the right thing to do but end up doing the opposite? That’s cognitive dissonance in action.

Also Read: Neuroscience-backed productivity tips every tech founder should adopt

It’s like having an angel on one shoulder telling you to save water by taking shorter showers and a devil on the other arguing for just one more song. When it comes to being eco-friendly, we often face this inner tug-of-war because old habits and convenience challenge our good intentions.

Recent research into cognitive dissonance shows us why there’s this gap between knowing about sustainability and actually living it. Understanding this battle can help us develop strategies to align our actions with our eco-friendly goals.

By getting the lowdown on these brain behaviours, we can start to see why changing our habits isn’t just about wanting to; it’s about rewiring our brains to make sustainability the new normal. Let’s use this knowledge to turn good intentions into everyday actions.

Practical strategies for tech companies

Now, let’s roll up our sleeves and dive into some real-world strategies that tech companies can use to amp up their green game. It’s about making sustainability so engaging that everyone from the intern to the CEO wants to jump on board.

Gamified sustainability initiatives

Imagine turning eco-friendly actions into a game where everyone’s trying to beat the high score. This isn’t just fun and games; it’s science in action.

By turning sustainability efforts into challenges, quizzes, and team competitions, we’re tapping into the brain’s love for rewards. Every time an employee recycles, saves energy or comes up with a green innovation, they earn points, badges, or even real rewards.

It’s like turning the whole company into a giant video game, where the goal is to save the planet, one point at a time. This method lights up the brain’s reward pathways, making sustainability something employees not only want to do but are excited to keep doing.

Creating a culture of sustainability through storytelling

Now, let’s talk about the power of a good story. Stories are not just for kids; they’re how adults process and remember information, too. Neuroscience shows us that when we hear a compelling story, our brains light up, engaging emotions and memory in a way that facts alone can’t.

Tech companies can harness this by sharing inspiring stories of sustainability—like the journey of a recycled product or a project that cut down energy use. These stories, especially when shared by leadership or peers, weave a narrative that employees can see themselves in, motivating action through connection and emotion.

Neuroscience-informed training programs

Lastly, let’s get into the nuts and bolts of Learning & Development (L&D) with a neuroscience twist. We’re talking about programs that go beyond the usual lectures, tapping into how our brains really learn and form habits.

Techniques like spaced repetition, where information is reviewed at increasing intervals, can help make sustainable practices stick.

Also Read: Sana Ross: Elevating performance coaching and neuroscience in business

Experiential learning—think hands-on projects or simulations—engages the brain’s “learning by doing” pathways, making the lessons of sustainability more impactful and memorable.

By building L&D programs with these principles in mind, companies can foster a workforce that’s not just knowledgeable about sustainability but is actively living it every day.

Action calls for the tech world

So, what’s next? For tech companies looking to not just join the sustainability movement but to lead it, it’s time to think outside the traditional toolbox. Neuroscience offers a suite of tools designed to engage, motivate, and inspire—tools that can make sustainability a core part of the tech culture.

Whether it’s through innovative training programs, message crafting, or collaboration across disciplines, the goal is clear: to weave sustainability into the fabric of our daily work life.

Keep the learning going

While we’ve touched on some exciting concepts and strategies, the world of neuroscience and sustainability is ever-evolving. For those eager to dive deeper and keep at the forefront of this intersection, here’s a list of resources to get you started:

• “Consuming Differently, Consuming Sustainably: Behavioral Insights For Policymaking by The United Nations Environment Programme
• “Applying Behavioural Science to Advance Environmental Sustainability” by Hitomi Rankine and Donya Khosravi 

• Alex Laskey: How behavioural science can lower your energy bill

By delving into these resources, tech leaders and teams can arm themselves with the knowledge and inspiration needed to turn sustainability from a buzzword into a way of life.

In closing, the merge of neuroscience and sustainability in tech isn’t just a novel idea; it’s a roadmap to transforming how we think about and act towards our planet. It’s time to get excited, get informed, and get involved because the future of sustainability is here, and it’s wired into our very brains. Let’s make it count.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram group, FB community, or like the e27 Facebook page

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