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Shield your business: A guide to common scams targeting small businesses

Businesses have always faced opportunistic individuals seeking to exploit them, and with advancing technology, fraud methods are evolving. Whether these scams are age-old or cutting-edge, employee awareness is key to reducing the risk. Small businesses are not immune to cybercriminals targeting identity theft and credit card fraud, posing severe consequences.

As scams become more sophisticated, especially through convincing emails, small business owners must stay vigilant and train their teams. Recognising fraud, educating employees, and implementing tools to mitigate risks are essential.

This guide explores ten common scams targeting small and medium-sized businesses.

Fake invoice

Scammers target businesses by creating fake invoices that resemble legitimate ones, hoping to trick accounting departments into paying for services or goods never received. These deceptive invoices may include charges for non-existent memberships or office supplies.

Scammers even research suppliers to craft invoices that seem familiar. Using accounting software or online banking helps, but it’s crucial for employees handling invoices to follow proper procedures and question suspicious bills.

Scammers also manipulate email accounts, intercepting and altering invoices from suppliers, which may lead to unwitting businesses sending payments to scammers. This invoice manipulation isn’t limited to digital channels; scammers may also send fraudulent invoices via mail. Business owners should provide training, especially for those handling mail, to prevent falling victim to scams like fake domain renewal notices sent through traditional mail channels.

Vanity award scam

Small businesses are often targeted by vanity award scams, where an email congratulates the business on winning an award and provides a link to claim it. However, upon clicking, businesses discover they must pay a fee, often several hundred dollars, to receive the so-called award.

These scams play on the desire for recognition, claiming businesses have been selected for a prestigious publication. Expenses are involved, whether for printing or ordering multiple books. To avoid falling victim, it’s crucial to verify the legitimacy of the awarding organisation and conduct thorough checks before paying any money.

These scams frequently exploit businesses through email, offering awards that may be entirely fabricated or awarded at a national level unrelated to the business’s scope. This deceptive practice often involves charging businesses to claim the designation. As fraud tactics evolve, it’s essential to empower employees as the first line of defence and implement tools to recognise and combat these fraudulent schemes effectively.

Office supply scam

Office supply scams target businesses by posing as suppliers selling surplus merchandise at a discounted rate, often claiming it’s due to order cancellation. Business owners agree to purchase these supplies, but they never arrive, leading to the loss of their money.

Also Read: 6 cybersecurity criteria for corporate compliance

In another variation, scammers impersonate regular suppliers, contacting businesses to “remind” them to reorder items, such as copier toner and paper. Falling for this ploy results in receiving overpriced merchandise. To safeguard against these scams, ensure your staff is aware of such tactics and establish ordering procedures that include a purchase order and signature.

Phishing scams

Phishing and spear-phishing are scams that trick people into revealing sensitive information through deceptive emails. Phishing emails pretend to be from trusted sources like banks, aiming to steal data when recipients click on fraudulent links. To stay safe, keep firewalls and anti-virus software updated and verify any suspicious emails by calling the sender directly.

In spear-phishing, scammers target individuals, often posing as colleagues or superiors, creating urgency to trick recipients into revealing confidential information. Training your team to avoid responding to unverified money requests and scrutinising email sender information helps prevent falling victim to these scams. Stay cautious and implement security measures to protect your business from phishing threats.

Business identity theft

Business identity theft, also called “B2B fraud,” happens when one company uses another’s identity, like taking out a loan or creating fake websites using your branding. This can lead to financial losses and harm your business reputation. If you fall victim to B2B identity fraud, report it to your bank.

Similar to individual identity theft, scammers can also steal a company’s identity by setting up a fake website with the business’s name and address. This deceives customers, damaging the real company’s reputation and possibly causing legal trouble. Stay alert to such scams and act swiftly if you suspect business identity theft.

Business email compromise (BEC)

Business Email Compromise (BEC) is a widespread scam defrauding small businesses, causing more losses than any other business fraud according to Interpol’s ASEAN Cyber Threats Assessment 2021. Primarily targeting payroll and finance departments, the scam involves phishing emails where fraudsters, posing as vendors, request payment or wiring money to their controlled accounts.

In another version, known as CEO Fraud or BEC, attackers impersonate CEOs or high-level executives, instructing finance employees to transfer money or share sensitive information via email. Both schemes exploit email communication vulnerabilities, leading to financial and data security risks for businesses. Stay vigilant to protect against these email-based scams.

Tech support scams

Tech support scams often come in urgent pop-ups or messages seeking money or sensitive info. Scammers may pose as repairmen or salespeople to gain access to your office. Without proper screening or a reception desk, your business might be vulnerable to theft. Always verify support requests, consult your IT department, and never grant remote access to unknown entities. Stay vigilant to protect your business from deceptive tactics.

SEO scams

Small businesses are targeted with promises of improved Google rankings for a fee. Some scammers take payments without delivering results, threatening negative SEO consequences if payments stop. Legitimate SEO consultants won’t unexpectedly demand payment.

Also Read: Securing tomorrow’s finances: Navigating the rise of digital banks with cybersecurity

Be sceptical of unsolicited service emails. Additionally, small businesses may face scams promising enhanced web traffic or search engine rankings through paid online advertising, often resulting in unfulfilled promises. Stay cautious and verify the legitimacy of such solicitations to protect your business.

Business financial scams

Small businesses face financial threats from scams promising quick loans or grants, demanding upfront fees or personal details and disappearing without delivering. In the pursuit of financial growth, business owners must be vigilant against investment scams. Thorough due diligence, expert advice, and careful evaluation are essential to safeguard businesses from fraudulent schemes.

Imposter scams

Scammers use various tactics like impersonating authority figures such as the government or famous people through calls, texts, emails, or social media. They might manipulate caller ID to appear official and attempt to deceive you into sending money or sharing personal details.

Another strategy involves creating fake social media profiles resembling genuine businesses, aiming to trick customers into divulging information or making unauthorised payments. Stay vigilant to protect yourself from these impostor scams.

How to protect your business from scams

Protecting your business from scams involves implementing a comprehensive strategy. Here are key steps to safeguard your business:

Employee training

Train all authorised employees in payment processes to safeguard payment details, identify secure websites, and recognise scam warning signs. Consider organising scam simulation workshops and providing a scam avoidance guidebook with case studies of past scams for reference.

Alternatively, limit purchasing responsibilities to a trusted few individuals who are also well-versed in protecting company resources. Ensure your team is educated on common scams and fraud tactics, emphasising the significance of scepticism and verification in maintaining a secure business environment.

Cybersecurity measures

To protect your business from scams, focus on device (endpoint) and network security. Check that employees use strong passwords and enable two-factor authentication. Implement policies against conducting business on public Wi-Fi to prevent data exposure.

Also Read: The business edge: Why prioritising employee cybersecurity is a smart investment

Assign individual logins for those handling sensitive data and keep logs of access attempts. These measures create a secure environment and help trace any potential breaches, ensuring your business is guarded against scams.

Verification procedures

Implement clear procedures to address potential scams, outlining guidelines on sensitive information sharing and reporting suspected fraud internally and externally. Specifically regarding financial transactions, institute a step-by-step process for employees when handling vendor payments or issuing refunds.

Consider implementing policies requiring supervisor authorisation before employees initiate purchases or payments, enhancing verification measures for authenticity in financial transactions, particularly those involving money transfers or sensitive information.

Limited access

Ensure a streamlined invoice approval process by limiting it to a key individual or a small accounting team. Designate specific individuals or a small team to handle payment approvals while also restricting access to sensitive financial information.

Secure payment methods

Avoid insecure payment methods such as wire transfers, reloadable cards, or gift cards. Opt for more secure and traceable payment options to prevent fraudulent transactions.

By integrating these protective measures into your business practices, you can fortify your defences against common cyber scams, empowering your team to navigate the digital landscape with resilience and awareness.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Revolutionising retail: A blueprint for future success

In the ever-evolving retail landscape, retailers are grappling with mounting pressure to meet customer demand for discounted deals and swift delivery, particularly during sales seasons. Despite this, a notable decline in holiday season sales in late 2023 prompted certain retailers to question whether shopping seasons have passed their prime.

In Singapore, it was reported that some retailers along Orchard Road have noticed a quieter year-end, with thinner crowds and the traditional holiday season spending splurge missing in action. Half of the sales representatives reported a decrease in December sales compared to the previous year.

Furthermore, while labour shortages are becoming less common, they still remain a persistent problem for many retailers in Asia-Pacific (APAC). In Singapore, an overwhelming nine in 10 retail employees expressed concerns about a shortage of labour, with 48 per cent ‘somewhat agreeing’ and 45 per cent ‘strongly agreeing’ to the issue.

Retailers today must navigate the challenge of accomplishing more with limited resources. This includes efficiently managing returns, providing top-notch customer service, and optimizing available inventory.

Meanwhile, a new era of omnichannel commerce challenges retailers to seamlessly manage multiple fulfillment channels to keep up with consumer expectations. Shoppers increasingly combine online and offline shopping, blurring the lines between online and offline retail. While omnichannel shopping causes challenges for retailers, most shoppers prefer options.

According to Zebra’s 16th Annual Global Shopper Study, nearly eight in 10 shoppers globally and in APAC favour a blend of online and in-store shopping, while 75 per cent of global and 72 per cent of APAC shoppers choose to shop with online retailers that have a brick-and-mortar location.

Other surveys also show that around 48 per cent of shoppers browse in physical stores before buying online, while around 49 per cent browse online before buying in a physical shop.

In tandem with this evolving retail landscape, consumer expectations have also ascended to new heights. Today’s shoppers expect a seamless omnichannel experience where they get to enjoy the convenience of easy returns and self-checkouts no matter where or how they shop.

Also Read: How Pomelo tackles the problem of high product return with its O2O retail experience

To overcome headwinds such as labour challenges and shifting consumer expectations, it is key for retailers to invest in cutting-edge technologies to help sustain profitability while providing positive shopper and associate experiences.

Surpassing shopper expectations: Navigating the omnichannel experience

Shoppers today seek a seamless experience in-store — this includes favouring digital payment and checkout options for convenience. The COVID-19 pandemic and a national drive for a cashless society have accelerated the adoption of electronic payments in Singapore — a growing majority of consumers are opting to pay for goods and services using their cards or mobile phones.

According to the same Zebra study, 28 per cent of APAC shoppers prefer pay/checkout anywhere, and 74 per cent of APAC shoppers say that self-checkouts help improve their experience.

Managing online and in-store returns adds another level of complexity. As omnichannel shopping continues to grow, the volume of returns increases along with it. Around seven in 10 global and APAC retailers surveyed in Zebra’s study say the pressure is mounting to improve the efficiency and expense of managing online orders, returns, and the fulfilment process.

With technology, retailers across all categories can monitor sales trends to better prepare for surges in consumer demand and cope with returns. Prescriptive analytics, real-time inventory visibility, and workforce management tools are vital to retail operations, helping stores and warehouses ensure they have the right people and inventory in the right places at the right time to offset the impacts of uncontrollable industry disruptions, such as the current omnichannel squeeze that retailers are facing.

Also Read: The canary in Singapore’s retail coal mine is ‘kiasu’

Keeping up with retail

The speed of change in the retail landscape is not slowing down anytime soon, but the technology available to retailers is also quickly advancing. As retailers add more digital channels that require fulfilment from store shelves, such as buy online and pick up in-store (BOPIS), having an accurate inventory count becomes imperative.

By strategically investing in the right mobile devices and software, stores can complete smart cycle counting on a more regular cadence without increasing headcount or diverting associates from delivering exceptional customer service.

A growing trend among retailers involves deploying technology once reserved for the warehouse or back of the store to the front of the store. For instance, Radio frequency identification (RFID) technology has been gaining popularity among apparel, sporting goods, and electronics retailers. Employing RFID tagging, helps streamline inventory management for weekly or even daily counts and can also help facilitate faster returns processing and inventory reshelving.

In order to enhance store productivity, it is crucial for intelligent inventory and workforce management solutions to work together. This visibility into sales data and the movement of goods across the supply chain allows retailers to leverage data to assign tasks to the right associates at the right time.

Ultimately, these solutions help merchants make better procurement and labour scheduling decisions to ensure they can always keep up with consumer demand, whether shopping online or in-store.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram groupFB community, or like the e27 Facebook page

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10 reasons why startups fail

It is a hard truth that nine out of 10 startups fail. You may have a great product and a huge customer base, but it does not stop your startup from failing.

The following video is discussing 1o things that contribute to the failure of startups. You may take inspiration from this video and avoid any possible missteps, and eventually lead your venture to a a huge success.  

This article was first published on August 10, 2017.

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Employees start hating their jobs when they turn 35; here’s how bosses can prevent that

According to a recent survey of 2,000 UK-based workers by HR firm Robert Half U.K., employees start hating their jobs when they turn 35. In fact, workers over the age of 35 are twice likely to be as unhappy as workers aged between 18 to 34. That’s a very sombre statistic.

So how can bosses or managers reverse that trend? Well, they can check out this useful employee management slideshare by HR firm Hppy, and apply the recommended advice. Enjoy!

 

 


Image Credit: hemeroskopion / 123RF Stock Photo

This article was first published on August 25, 2017

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Bukalapak spills the secrets on building a high-performing mobile development team

bukalapak_mobile_app

Bukalapak VP Engineering Ibrahim Arief (left) and Mobile Apps Product Manager Bayu Surya with their team members

It will be almost impossible to talk about Indonesian e-commerce scene without mentioning Bukalapak at some point.

With the market’s status as a mobile-first market, it is not surprising that 70 to 80 per cent of the platform’s transaction is contributed by its mobile app.

As one of the leading online marketplaces in the country, the Bukalapak mobile app has secured 13 million total installs with two million daily active users for Android, with 700,000 total installs and 300,000 daily active users for iOS.

Both customers and sellers are using a single mobile app to shop and manage their business. This is a decision that the company made after a period of research in its users’ behaviour; it has previously considered launching two different apps for sellers and customers.

Apart from preparing the launch of its train ticket booking service in the mobile app, Bukalapak is getting ready to include its newly launched fintech features (such as a marketplace for mutual funds and gold) in the mobile app.

“When it comes to developing new features, we try to not take it easily. Let’s say that there is a new feature on our desktop [platform], you might notice that it will be a while until it shows up on [mobile] app. This is because we would like to maintain the quality of the app,” explains Bukalapak VP Engineering Ibrahim Arief.

Also Read: Alibaba reportedly in partnership talks with Emtek Group, opens possibility of Bukalapak investment

Out of the startup’s 800 employees, 200 are working in its engineering team, which are being divided into seven division: back-end, front-end, system engineer, mobile developer, site reliability engineer (SRE), quality assurance (QA) engineer, and data engineer.

The mobile development team is the biggest with almost 40 developers on board.

Mobile Apps Product Manager Bayu Surya revealed that within the last quarter, almost 10,000 engineers applied to join the company, but only 35 applicants were accepted.

To search for talents, Bukalapak also hosts hackathon events, with many participants ending up showing their interests in joining the company.

So what are the secrets to building and maintaining a team of high-performing mobile app developer?

Let Arief and Surya take you through the journey:

Sharing is caring

For the Bukalapak engineering team, knowledge sharing process plays an important role in helping the company produces a high-performance mobile app.

When asked about the criteria that the company is looking for in potential candidates, apart from technical skills, a Bukalapak engineers also need to be eager to learn, share knowledge, and help their peers.

“Senior level engineers at Bukalapak are defined not only through their skills, but also through how they share their knowledge to less-experienced engineers … It’s part of the responsibilities we set up for senior-level engineers,” Arief says.

“We are looking for engineers with a passion to help their peers grow,” he adds.

Apart from a bi-weekly internal event, the startup also regularly hosts talk shows for fellow industry players, to share the best practices in mobile development that it has acquired.

Also Read: Indonesian e-commerce startup Bukalapak offers scholarship for students

No punishments for mistakes

For many startups, making a mistake is seen as a crucial part of learning and experimentation, and Bukalapak is not exempted.

The company stresses that it does not believe in penalising mistakes made by its engineers; this is the reason why they put emphasis in having the passion to learn for their engineers.

“Mistakes happen, but we consider that as a learning experience, even though the journey might be difficult. We try not to finger-point at people,” Arief says.

Work with the flow

Bukalapak likens the process of introducing new features into the mobile app to adding a new passenger carriage in a railway train; in fact, the process itself is aptly named “release train.”

“We can compare the app to a moving railway train that keeps on moving as it is adding new passenger carriages. Let’s just say that the new carriage is a new idea. Once the new carriage is ready to be deployed, you just have to add it into the train,” Arief says.

When developing a new feature, Bukalapak is going to assign a small team to research and build a new idea. The idea will only be implemented into the mobile app when it is fully ready.

Before it is being released, a new feature needs to go through different stages of automated testings with over hundreds of test case. Once it passes all the tests, the feature will then be rolled out gradually to some users.

The team will then look forward to any report about bugs; once all the reported bugs are fixed, the feature will then be launched to all users of Bukalapak app.

“Within the mobile app development team itself, we have a core team for research and development. These are the best people working in the company, and they are the one determining how the best practices should be like,” Arief says.

Also Read: Bukalapak CEO receives prestigious award from Indonesian President Joko Widodo

Ready when it is

While many startups live by the principle of “Don’t ask for permission but ask for forgiveness,” Bukalapak believes that a product or feature is ready to be released — when it is ready.

As briefly explained in the previous point, there is no such thing as an arbitrary deadline which dictates when a product has to be launched, whether it is ready or not.

“Feature development might take a longer time, but when it is finally released, the result is as expected. It is much better than being in a hurry to release it, but it ends up having many bugs and disappointing our users, which will cost us a lot,” Arief says.

Battle preparation

The high season for online shopping in Indonesia tends to happen during religious holidays such as Ramadan or shopping holidays such as Harbolnas.

To anticipate a sharp increase of traffic and its possible impact to the mobile app’s performance, Bukalapak team starts its preparation months before the actual event.

Apart from intensifying testing on both mobile app and back-end, the team will also perform deployment froze, which is the decision to not launch any new features around Harbolnas to ensure the stability of the system.

“We will focus only on bug fixing … and this method has been proven to help maintain stability during Harbolnas,” Surya says.

Image Credit: Bukalapak

This article was first published on August 15, 2017

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