The latest developments in global finance have painted a picture of both cautious optimism and bold new ventures on 14 February 2025. As tensions simmer over trade policies, particularly with the US signalling potential reciprocal tariffs against nations like Japan and South Korea, the market’s response has been a nuanced blend of relief and strategic positioning.

Meanwhile, in the digital realm, Coinbase’s latest financial revelations signal a robust mainstream integration of cryptocurrencies, showcasing a significant pivot in investment landscapes.

The tentative global risk sentiment can largely be attributed to the recent news regarding US tariffs. President Trump’s directive to explore reciprocal tariffs has cast a long shadow over international trade relations. The market’s sigh of relief stems from the hope that these tariffs might not be as punitive as initially feared, mirroring the recent adjustments with Canada and Mexico. This development suggests a possible softening of trade war rhetoric, which could lead to more stable investor confidence in the short term.

Yet, the reaction in financial markets shows a clear dichotomy. On one hand, the MSCI US index rose by 1.1 per cent, with materials leading the charge with a 1.7 per cent gain, indicating sector-specific optimism. Conversely, US Treasury yields have seen a decline, with the 10-year yield dropping 9.2 basis points to 4.53 per cent, and the 2-year yield falling by 4.8 basis points to 4.31 per cent. This could be read as the market bracing for potentially slower growth or inflationary pressures easing off, influenced by expectations that the Federal Reserve’s favoured inflation gauge might show softer numbers than anticipated.

The US Dollar Index’s slight decline by 0.6 per cent also speaks to this complex sentiment, where the dollar’s role as a safe haven is being re-evaluated against the backdrop of trade policy uncertainty. Meanwhile, gold’s upward trajectory towards US$3,000 per ounce, with a 0.8 per cent increase, underscores the lingering search for security in traditional safe-haven assets amidst geopolitical and economic uncertainties.

In the oil markets, Brent crude held steady at US$75 per barrel, showing that despite the trade tensions, OPEC+’s supply management and US policy dynamics under the Trump administration continue to exert influence on oil prices, keeping investors’ eyes peeled for any policy shifts or supply changes that could disrupt this balance.

Also Read: How upcoming CPI data could influence fed policy and cryptocurrency prices

Turning our gaze to the equity markets, Asian equities presented a mixed bag in early trading sessions, indicative of regional variations in response to global trade news. US equity futures suggested a flat opening, perhaps reflecting a cautious approach by investors, waiting to see how these trade negotiations pan out.

Amid these traditional market movements, a more disruptive narrative is unfolding with GameStop’s exploration into alternative asset classes, particularly cryptocurrencies like Bitcoin. This move by GameStop, traditionally a retailer, into digital assets is not just a business pivot but a signal of broader acceptance and integration of cryptocurrencies into mainstream investment portfolios. The social media interaction between GameStop’s CEO Ryan Cohen and Michael Saylor of MicroStrategy underscores this shift, aligning with a trend where traditional companies are looking to diversify into digital currencies to tap into new revenue streams or hedge against inflation.

This brings us to the stellar performance of Coinbase, which has not only met but significantly exceeded Wall Street expectations in its fiscal fourth quarter. Coinbase’s revenue doubled to US$2.3 billion from the previous year, with adjusted earnings per share soaring to US$4.68 from US$1.04. The boom in cryptocurrency trading, fuelled by both institutional and consumer interest, seems to have been amplified by the political climate, particularly post-Trump’s election, which has often been seen as crypto-friendly.

The detailed breakdown of Coinbase’s revenue shows a stark increase in transaction revenue by 172 per cent, reflecting the heightened activity in cryptocurrency markets. The growth in subscription and services revenue by 15 per cent, alongside significant increases in stable coin, Blockchain Rewards, and custodial fee revenues, paints a picture of a maturing ecosystem where various facets of cryptocurrency operations are gaining traction.

This surge in Coinbase’s performance isn’t just about numbers; it’s a narrative of how cryptocurrencies are becoming less of a fringe movement and more of a central player in the financial world. The election of President Trump, perceived by many in the crypto community as favourable due to his deregulatory stance and interest in digital currencies, has likely contributed to this momentum.

Also Read: APAC’s surge in green tech is driving a global movement

The road ahead for both global trade and the cryptocurrency sector is fraught with challenges. For global trade, the effectiveness of ongoing negotiations will determine whether we see a de-escalation or a further escalation of trade barriers. For cryptocurrencies, regulatory clarity, market volatility, and the integration into traditional finance systems remain significant hurdles.

To conclude, the interplay between traditional finance and emerging technologies like blockchain and cryptocurrencies will likely define the next era of economic evolution. The cautious optimism in markets, coupled with bold moves into digital assets by companies like GameStop, and the undeniable success stories like Coinbase, suggest we are on the cusp of a new financial paradigm. Yet, the journey is as much about managing risks as it is about embracing new opportunities, a balance that will test the mettle of investors, policymakers, and innovators alike.

—

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Dear reader,

The AI funding frenzy of 2024 tells a tale of two tech worlds. While venture capital for general technology ventures declined by 12%, AI startups witnessed a staggering 62% surge in investments, amassing US$110 billion. This divergence isn’t merely about numbers—it’s reshaping the entire startup landscape.

These figures warrant careful attention for Southeast Asia’s burgeoning tech ecosystem. As the US continues to dominate with 42% of global AI investments and China emerges as a formidable player with US$7.6 billion in funding, the region faces both opportunity and challenge. The emergence of cost-effective alternatives like DeepSeek suggests a democratisation of AI development, potentially levelling the playing field for Southeast Asian startups.

Yet, the most intriguing aspect isn’t just the quantum of funding but its distribution. From Databricks’ record US$10 billion raise to the modest yet growing share of open-source AI projects, we’re witnessing a maturing market that values both infrastructure and innovation.

For Southeast Asian founders and investors, the message is clear: AI isn’t just another tech trend—it’s becoming the backbone of future innovation. The question isn’t whether to join the AI race, but how to carve out a distinctive position in this rapidly evolving landscape.

Sainul,
Editor.

—

NEWS & VIEWS

AI investments surged 62% to US$110B in 2024 while overall funding dipped 12%
Last year, a full 42% (US$80.7B) of venture capital raised in the US went to AI startups, compared to just 25% (US$12.8B) in Europe and 18% across the rest of the world.

Klook secures US$100M in funding led by Vitruvian Partners
Through its expanded AI partnership with Google Cloud, the company plans to enhance customer experience, merchant operations, and internal productivity.

Atome taps BlackRock, InnoVen for expanded US$80M credit facility
Atome claims to have grown its revenue by 45% to US$280M and GMV by 35% to US$2.5B y-o-y and achieved full-year profitability | This will help to drive the growth of the company’s product suite, strategic partnerships and regional portfolio.

Finmo’s unified treasury platform attracts US$18.5M from global VCs
The investors include Quona Capital, PayPal Ventures, and Citi Ventures | Finmo empowers organisations to optimise their cash management, enhance liquidity, and mitigate financial risks—all within a single platform.

HD lands US$7.8M to grow HDmall, expand AI chatbot, enter Vietnam
The investors include MSD, SBI Ven Capital, M Venture Partners, FEBE Ventures, and Partech Partners | HD’s healthcare and surgery marketplace HDmall lists over 30,000 SKUs, has 400,000 paying customers and an annual gross transaction volume of US$100M.

Gobi invests in ArmourZero to bolster SME cybersecurity defences
The ArmourZero platform tackles issues such as high cyber threat incidence, inadequate threat containment, prohibitive costs, and limited access to integrated security systems.

OpenAI CEO Sam Altman calls Musk’s bid an attempt to ‘slow us down’
Altman said Musk’s xAI is trying to compete with OpenAI from a technological perspective | He quipped that Musk’s whole life is from a position of insecurity and he doesn’t think Musk is a happy person.

Elon Musk’s full offer letter to buy OpenAI reveals five key details
The unsolicited offer from Musk’s group comes with a specific expiration date: May 10, 2025 | Musk’s legal team says he will drop his bid to acquire OpenAI if the board commits to keeping it as a nonprofit.

Australia’s ADI invests US$8M in AC Ventures’s Climate and Sustainability Fund
The investments will be in sectors such as renewable energy, electric mobility, energy efficiency, waste management, the circular economy, and climate-smart agriculture.

Life Science Incubator expands in Singapore with new co-working lab
With the expansion, Life Science Incubator has tripled its laboratory space; it also plans to expand into the broader Asia Pacific region, with Australia as its next key market.

Agnition Ventures, Agrifood Futures launch Land x Launch to attract agritech startups to NZ
The Land x Launch programme allows startups to refine their business models for the New Zealand market and connect with farmers for real-world testing.

Coinbase eyes reentry to India
The US-based crypto exchange launched in April 2022 | Just three days later, the company had to suspend the service after India refused to acknowledge Coinbase’s operations.

FEATURES & INTERVIEWS

The DeepSeek debate: Opportunity or overhype for startups in ASEAN?
DeepSeek’s emergence marks a potential turning point for regional startups traditionally priced out of cutting-edge AI development.

‘The future of semiconductor manufacturing is regional’: Global TechSolutions CEO
Kenneth Lee discusses how Global TechSolutions leverages its regional network across Singapore, Malaysia, and Taiwan to overcome semiconductor industry challenges.

The 3 ways DeepSeek will impact industries and what business leaders can do about it
DeepSeek’s impact will unfold across three possible scenarios, depending on how AI infrastructure costs develop.

B Capital’s Yanda Erlich on the red flags he notices when investing in AI space
Erlich highlights B Capital’s strong foundation of entrepreneurs, operators, and investors as a key advantage.

Human-centric skills in the age of AI: How to never lose touch with humanity in the workplace
AI lacks the nuanced understanding and ethical reasoning that define human interactions. This is why human-centric skills remain relevant.

FROM THE ARCHIVES

Why robotics is just entering its prime phase
Looking at the positives, robotics shift human effort to focus on more creative and better remunerative jobs, pushing toward a knowledge economy.

How can AI help reduce downtime and improve lives of industrial workers
Sound-first predictive maintenance is helping reduce industrial workplace injuries across maritime, construction, manufacturing, oil, and gas industries.

Why industrial automation is the next big opportunity for startups
Industrial automation is predicted to become a US$250 billion market by 2035, thanks to the hunger for manufacturers to improve productivity.

How integrating blockchain technology can create resilient supply chains
Demand for faster delivery and high availability have resulted in a greater focus on consumer-facing experiences in supply chain management.

5 trends shaping the cross-border trade landscape
Here are the key trends and solutions that are expected to impact the future of cross-border trade and commerce.

Asia-led global supply chain needs to reinvent itself to address climate change
As omnichannel strategies become the default, supply chain officers need to work across the business to take a finance-led approach.

Enhancing cyber supply chain resilience: A vision for Singapore
As someone deeply entrenched in the cyber security domain, I believe that the human element is as critical as technological advancements.

Why it’s crucial to ease risk management in Singapore
By incorporating technology and advanced analytics, Singapore can improve its risk management practices and become more efficient and safe.

5 smart ways to decarbonise supply chains and logistics with AI
Embedding climate-conscious practices while building digital tools can reduce environmental impact and raise business efficiency.

Mastering LinkedIn: Strategies for building a compelling personal brand
Highlighting three key questions professionals face when building a personal brand on LinkedIn, focusing on unique stories, visibility, and perception.

How express delivery services can become a key differentiator for e-commerce businesses
MSMEs invest in infrastructure and services to support time-definite cross-border e-commerce delivery, amid rising e-commerce and supply chain capabilities.

THOUGHT LEADERSHIP

How eFishery lost control of its narrative
Discover the story of eFishery’s reputation crisis and the consequences of their lack of proactive engagement and transparency.

DeepSeek: The smart disruptor in the AI race
DeepSeek has sent a clear message: The AI race is far from over, and the winners will be those who innovate, not just those who spend.

APAC’s tech revolution: 8 trends shaping the future of global innovation
As global tech shifts east, APAC’s innovation hub is taking the lead in advancements across AI, robotics, and emerging technologies.

Market wrap: Inflation surprises, geopolitical shifts, and crypto’s resilience amid uncertainty
The US inflation data has dashed hopes for rate cuts in 2025, with traders now pricing in a more hawkish Fed stance.

APAC’s surge in green tech is driving a global movement
As APAC expands its green tech ecosystem, it is closing the gap with global clean energy leaders and strengthening its global position.

Why AI-driven influencer marketing is the future of B2C in 2025
AI and influencers work best together, with AI managing data and logistics while the brand’s team and influencers add creativity and a personal touch.

What is e-waste and why is it critical for Southeast Asia?
I felt the need to write this mini-series to explore e-waste management in SEA, with a strong focus on Singapore, Malaysia and Indonesia.

BR Tech: A next unicorn transforming the global industrial painting landscape
BR Tech is not merely selling cutting-edge simulators and robots; it is revolutionising the way SMEs approach painting and finishing.

Workplace safety getting a tech makeover with AI
AI-powered tools, like safety chatbots, integrate cutting-edge video analytics and IoT data, which comes with regulatory responsibilities.

The 10x ROI advantage: How AI can supercharge your business growth
The integration of AI technologies offers a practical pathway to achieving – and even surpassing – a 10x ROI.

The post Ecosystem Roundup: Global AI investments surged 62% to US$110B in 2024 | DeepSeek – ASEAN’s AI disruption or distraction? appeared first on e27.

Gushcloud International, a global creator management and licensing company, has partnered with Singapore-based fund manager Azure Capital to launch the Azure-Gushcloud Entertainment Finance Fund, an investment initiative focused on digital content creators.

The fund is designed to support high-potential creators, helping them transition from influencers to sustainable businesses. This collaboration is a direct response to the evolving creator economy, in which creators are now becoming small and medium-sized businesses.

“Creators are now the backbone of the digital entertainment industry, and equipping them with the right resources will allow them to take control of their financial futures,” stated Terence Wong, founder of Azure Capital.

This collaboration allows Azure Capital to identify and invest in top-performing creators globally.

Also Read: Gushcloud’s winning formula: Navigating authenticity, innovation, and tech in influencer marketing

The fund offers early access accredited investors a fixed annual return of 12.5 per cent, paid quarterly, and aims to empower creators with strategic financial and active management support. The initiative will enable creators to diversify their income streams, build on their intellectual property, produce more content, and expand their global reach. This involves opportunities in content ownership, brand development and ownership, licensing, and digital commerce.

Analyst projections indicate the creator industry is expected to reach US$500 billion by 2030. Gushcloud’s data shows that 60 per cent of creator income currently comes from brand endorsements and sponsorships, 30 per cent from platforms, and 10 per cent from subscriptions and merchandising. The latter two streams are increasing quickly as platforms announce larger payouts to creators. According to a release, some Gushcloud creators already earn over US$1 million annually.

Christopher Cheng, Managing Director at Azure Capital, explained, “Since launching the Azure-Lyte Fund in 2019, we have successfully provided financial solutions to professionals across various industries with zero defaults. By understanding these creators’ past, present, and future incomes, we provide capital backed by their income to help them increase revenue streams and monetize more sustainably.

Gushcloud’s focus on female categories in skincare, beauty, wellness, and fashion has yielded healthy returns. Andrew Lim, CFO at Gushcloud International, noted that female audiences tend to be loyal to the creators they follow and often buy what they watch.

Gushcloud operates in 13 offices globally, including several across Southeast Asia, such as Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam.

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Finmo, an all-in-one treasury operating system (TOS), has announced an oversubscribed US$18.5 million Series A funding round, bringing its total funding to US$27 million.

The round was co-led by Quona Capital and PayPal Ventures, with participation from Citi Ventures.

The Singaporean startup will use the capital to accelerate its product development, invest in AI capabilities, and expand its global reach.

Finmo offers a unified platform that addresses the complexities of modern treasury operations. With features such as real-time payment capabilities and modular design for scalability, Finmo empowers organisations to optimise their cash management, enhance liquidity, and mitigate financial risks—all within a single platform.

Also Read: Human-centric skills in the age of AI: How to never lose touch with humanity in the workplace

Today’s organisations are global players that demand integrated solutions to streamline their treasury functions. Finmo was developed with a first-hand understanding of what treasurers and CFOs need, ensuring that the platform addresses real-world challenges faced by finance professionals today.

Ashish Aggarwal, Partner at PayPal Ventures, said, “Finmo is redefining treasury operations. Their innovative approach addresses critical pain points faced by businesses in today’s dynamic financial landscape.”

“Finmo’s innovative TOS addresses critical pain points for businesses operating in multiple geographies, empowering them with seamless cash and FX management capabilities,” said Ganesh Rengaswamy, co-founder and Managing Partner at Quona.

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The path to success is not always easy. Every year, around seven in ten startups fail. The startup world can be unforgiving and challenging if you do not have the perseverance to pursue your goal relentlessly, even when faced with rejections and hurdles.

Yet, this arduous journey was not daunting for me, even after many personal lows, including depression, a failed marriage, and the passing of my father. There was hardly anything left to lose, so I jumped into creating my business, and unsurprisingly, I’ve learnt plenty of important lessons.

Like many others, I was just an IT geek, employed in a cushy job, good with what I was doing in my field. In fact, I was one of the fastest to promote in my department within a year. When I was approached with the opportunity to start a business by my friends, I took the chance.

I was excited to build something special and believed in my partners and me to do so. With minimal experience and little money to fund our efforts, we created our first startup to provide business consultancy services.

Yet, I was unprepared, or ignorant, so to say. All the dreams about succeeding within a few months burst quickly. The truth was: for the next few years to come, I never saw hurdles coming my way until I tripped over them. 

The business was struggling to stay afloat in terms of operations and revenues, and in a desperate attempt, we decided to pivot into digital transformation solutions with a second startup. Unfortunately, the second startup faced the same fate. During the same period outside my career, my marriage was failing, followed shortly by the sudden passing of my father.

It was really the lowest point of my life. I still remember the day when I tried to withdraw money from an ATM and was only left with a two digits sum in my bank account. I felt miserable. Any sane person in that situation would make the most logical decision to go back to find a stable full-time job.

But I have already lost so much. Thinking I have nothing more to lose, I went on to start my third startup, Ximple, with a ‘do-or-die’ attitude.

Although my first two startups failed, there were precious experiences to be learned from these setbacks which I kept in mind while building Ximple. There were a few main reasons why the first two ventures failed.

The first mistake was not identifying and targeting the right industry and audience. Second, not having the right mix of talent to lead the various functions in the business. Thirdly, we couldn’t find the right unique selling points to stand out from the many competitors providing the same solution in this saturated market. 

On finding the right service and USP

One common mistake is assuming there is a demand in the market, and all you have to do is to launch your product and expect a need for your solution.  In other words, do not be convinced you have found a solution or a market demand until it has been assessed by consumers.

Also Read: How mental health startup Intellect’s founder catalysed his personal battle with anxiety

During my experience as Head of Regional Logistics in Singpost, I’ve witnessed different products from every company having their own return policy and process. For consumers, this means different products might have different procedures to go through for warranty exchange or servicing. 

Personally, I have also encountered the issue with warranty tracking and service maintenance for my own home appliances. I thought to myself: why was there no one-stop solution to address these issues and simplify the consumer experience? That was the idea that sparked the birth of Ximple.

When I was developing Ximple, one of the first things I started to work on was understanding the market. I started sharing ideas about the pain point of warranty tracking and maintenance based on my personal experience as a consumer.

I did a survey with more than a hundred friends to get a general idea of issues they faced with warranties and the way they handle them. Based on my market research, I began reaching out to companies in the industry via LinkedIn with a simple pitch deck.

Although the idea was acceptable from the start, it has to evolve quickly to cater to changing market needs and behaviour. Today, Ximple has evolved to become more than just a warranty management tool, but a one-stop platform that promotes a circular economy in the electronics market.  

So, if there is one thing aspiring founders must know, it is to know the market needs before deciding to plunge into a venture, and be prepared to adapt and change when necessary.

Pick the right team and elevate your own skill sets

Finding a key business proposition isn’t enough, a team has to get the right people to propel it forward. One of the key reasons for previous failures was due to no diversity in the management team with relevant experience to lead the many important functions within the company.

My Co-Founders in the previous ventures were all, like me, like-minded souls who specialised in IT. Realistically speaking, there was no one experienced enough to take charge of the sales and business front. No matter how great the product is, if there is no one skilled enough to present it to the public or investors, the business is bound to fail.

To ensure better success for Ximple, I know I had to onboard someone who knows how to sell the business better than me. That’s why in Ximple when we gather investors, we are not just looking for someone with money, but also with the right experience and value to help propel Ximple. 

Although now I have a strong management team to help run the business, I am still learning new skills as the Founder. I, too, have to up my game by constantly upgrading myself in order to learn and know everything from the ground up on the operation of the business.

During the initial stage of Ximple, I took up an accounting course to learn how to handle finance operations, and despite being an introvert, I attended a public speaking course in order to improve my presentation and networking skills.

Also Read: Succeeding as a technical founder with Dave Shanley

The key is to constantly push yourself out of your comfort zone and learn as much from the experience of your business partners. 

Careful expansion

Every startup would, of course, be eager to move and expand their business forward into another market but this takes calculated risks and considerations. My advice I give to new business owners that have come to me would be to understand the market and have someone you trust that can help run the business in the region.

In the case of Ximple, one of our trusted Malaysian shareholders is assisting us in the expansion. A year before we even expanded into Malaysia, we have already started connecting and talking to local business partners to understand the market.

By the time of our official launch in Kuala Lumpur, we had eight working business partners that shared the same vision with Ximple and to help drive Ximple into the Malaysian market. The right partnerships are important at the very core of any scaling process, so always take time to connect with others.

A note on taking the plunge

At the end of the day, the challenge in building your own business doesn’t just stem from the long hours you’re willing to sacrifice, or the guts to take ownership over something by yourself.

Always stay humble and stay curious when meeting new people. A strong management team with the right mix of talent and experience is always the most important to ensure the success of a business.

–

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram group, FB community, or like the e27 Facebook page

Image credit: Ximple

This article was first published on August 30, 2022

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In the ever-evolving landscape of digital marketing, strategies are continually being redefined and reinvented. One such unconventional approach is reverse marketing, a tactic that seemingly goes against the grain of traditional marketing wisdom.

While most brands strive to highlight their strengths and positive attributes, reverse marketing takes a different route by deliberately positioning a product or service in a negative light. This strategy, which can be both risky and rewarding, has the potential to generate significant buzz and engagement, especially in the form of bad reviews designed to create marketing exposure.

But how exactly does this work? Let’s explore the various facets of reverse marketing through negative reviews and how they can be leveraged to capture the attention of audiences in a saturated market.

The contrarian perspective: Standing out by going against the grain

In a world where positive reviews are the norm, a well-crafted negative review can be a breath of fresh air. This approach leverages the contrarian perspective, where a reviewer takes a stance that opposes popular opinion. When everyone else is praising a product, offering a critical viewpoint can stand out and draw attention.

This strategy taps into the human tendency to be curious about differing opinions. A contrarian review can spark intrigue, leading readers to wonder if the product is truly as good as everyone else claims, or if there’s something they’re missing. By presenting a well-reasoned argument for why a product may not be as great as it seems, marketers can create a sense of curiosity and encourage potential customers to explore the product for themselves.

For example, imagine a highly anticipated smartphone release that has garnered overwhelmingly positive reviews. A contrarian article that critiques the phone’s design flaws or questions the necessity of its features can pique the interest of consumers who might otherwise have taken the positive reviews at face value. In this way, a negative review can drive traffic to the content and, ultimately, the product.

Humour and satire: Turning negativity into entertainment

One of the most effective ways to use a bad review for marketing exposure is by infusing it with humour or satire. When done skillfully, this approach can transform a negative review into a piece of entertainment that resonates with audiences.

Also Read: Conquer the B2B SaaS game: 10 content marketing strategies for startups

Humour has a way of making even the harshest criticism more palatable. A satirical review that exaggerates a product’s flaws can be both funny and memorable, leading to increased shares and engagement on social media. This type of content can go viral, drawing attention not only to the article itself but also to the product being reviewed.

For instance, consider a review of a high-end luxury item that playfully mocks its exorbitant price or over-the-top features. By using humour to highlight the absurdity of the product, the review can become a talking point, prompting readers to share it with their networks. This kind of exposure can be invaluable for brand awareness, even if the review itself isn’t glowing.

Honest critiques: Building trust through transparency

In today’s digital age, consumers are increasingly wary of overly positive reviews that seem more like marketing copy than genuine opinions. This has led to a growing appreciation for honest critiques that don’t shy away from pointing out a product’s flaws.

An honest review that acknowledges the shortcomings of a product while still recommending it for certain audiences can be incredibly persuasive. This approach builds trust with readers, who are likely to appreciate the transparency and feel more confident in making a purchase.

For example, a reviewer might write about a budget-friendly laptop that has great performance but lacks premium build quality. By honestly addressing both the pros and cons, the review can appeal to readers who value authenticity. These readers may be more inclined to trust the reviewer’s opinion and consider purchasing the product, despite its flaws.

Moreover, this type of content is more likely to be shared among consumers who are looking for unbiased information. By providing a balanced perspective, the review can attract a broader audience and generate more exposure for the product.

Stirring controversy: The double-edged sword of negative reviews

Controversy has long been a tool used by marketers to generate buzz, and negative reviews are no exception. A strongly worded, negative review of a high-profile product can stir up debates and discussions, leading to increased visibility.

Also Read: Generative AI: Unprecedented adoption rates in 2024

However, this approach is a double-edged sword. While controversy can drive traffic and engagement, it can also backfire if not handled carefully. A negative review that comes across as unfair or overly harsh can alienate potential customers and damage the reviewer’s credibility.

That said when executed with nuance and thoughtfulness, a controversial review can create a ripple effect across social media and online forums. Readers may feel compelled to share their opinions, whether in agreement or disagreement, thereby amplifying the review’s reach.

For instance, a scathing review of a popular video game that criticises its lack of innovation might provoke strong reactions from both fans and critics. This can lead to a surge in online discussions, with people flocking to the review to see what all the fuss is about. In the process, the review gains more exposure, and so does the game itself.

Engaging the audience: Turning reviews into conversation starters

Finally, one of the most effective ways to use a bad review for marketing exposure is by turning it into a conversation starter. A review that invites readers to share their own experiences or opinions can foster a sense of community and engagement.

This approach works particularly well when the review is open-ended, leaving room for discussion. By asking questions or encouraging readers to weigh in, the reviewer can create a space for dialogue that extends beyond the review itself.

For example, a review of a popular streaming service might end with a question like, “Do you think this service is worth the price?” This invites readers to share their thoughts, sparking a conversation in the comments section or on social media. The more people engage with the content, the more exposure it generates.

In this way, a negative review can become a catalyst for community building, driving traffic to the site and increasing the visibility of the product being reviewed.

Conclusion

Reverse marketing, particularly in the form of bad reviews, is a bold strategy that can pay off when executed with care and creativity. By leveraging the power of contrarian perspectives, humour, transparency, controversy, and audience engagement, marketers can turn negative content into a powerful tool for generating exposure and driving interest.

Of course, this approach is not without its risks. It requires a delicate balance of authenticity and strategy to ensure that the negative review doesn’t backfire. But for those willing to take the plunge, reverse marketing can offer a fresh and effective way to stand out in a crowded digital landscape.

—

Editor’s note: e27 aims to foster thought leadership by publishing views from the community.

Share your opinion by submitting an article, video, podcast, or infographicJoin our e27 Telegram group, FB community, or like the e27 Facebook page.

Image credit: Canva Pro

This article was first published on August 12, 2024

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This is not your average entrepreneurship story. It is, in fact, quite unconventional, yet extraordinary. This is how one night changed the course of everything by turning us into an entrepreneur.

As a child, I was always looking for ways to earn some additional pocket money so that I could buy an Old Chang Kee snack after school. One day, I was staring at my reef aquarium, and it struck me – I have so many corals; why don’t I sell some of them online? That experience was my first taste of entrepreneurship.

I had intended to pursue a business course as part of my polytechnic education but was rejected. Nonetheless, enrolling in Ngee Ann Polytechnic’s (NP) Diploma in Mass Communication was a choice I never regretted. The course not only broadened my perspectives and gave me some of the best friends I have now, but it also taught me useful skills in areas such as public relations and digital marketing.

However, as I was still itching for something “business-y”, I applied for the Personalised Learning Pathway (PLP) Programme that NP offered. That gave me the opportunity to take up a minor in entrepreneurship and gain knowledge about business and being an entrepreneur.

The beginnings of my entrepreneur journey

In one of my modules, I had the chance to participate in a sustainability-themed hackathon and pitch ideas to the judges. I’d formed a team with my fellow coursemates, but we had forgotten about the hackathon until the night before our presentation due to hectic schedules and our focus on our coursework. We were frantic and started brainstorming ideas that very night.

Also Read: Fave Co-Founder Joel Neoh to head Prenetics’s consumer health subsidiary CircleDNA

We were almost out of ideas when I recalled fond memories of going to the farmers’ market with my mother to shop for fresh produce. I remember the long drive and how it was nearly impossible to reach the market by public transportation. The passion that our local farmers had for their trade and their produce was always heart-warming to see.

That was when I developed the idea. Why don’t we help these farmers bridge the gap and bring the farmers’ market closer to our housing estates? Furthermore, Singapore is working towards achieving the “30 by 30 plan” with targets to produce 30 per cent of the country’s nutritional needs by 2030. This meant more support was likely given to the farming industry – a bonus for our project!

Farmly was thus born out of a presentation done up in five hours that won us the hackathon and granted us the SG$5,000 (US$3,700) Kickstart Fund! 

Building a budding business

Starting a business is never easy. As three inexperienced students trying to navigate the field of entrepreneurship, it took time for us to get the hang of things. Thankfully, with NP’s support, we were given an office space to facilitate brainstorming ideas and engage in day-to-day operations, as well as access to a network of opportunities to further our business.  

Our mentor, Mr Allen Lee, the innovation manager at NP’s The Sandbox, played a crucial part in our business-building journey. His advice helped us to refine our business plan and also inspired the idea of adopting our expertise in marketing and design as the USP of our business.

That is why Farmly has the unique proposition of being a farmers’ market that brings fresh produce to local communities while serving as a marketing agency that helps farmers market their products online. This allowed us to differentiate ourselves from the competition, making us a more attractive option for our stakeholders.

A crucial part of a farmers’ market is the venue. We originally planned to have it indoors but realised that the charm of a farmers’ market lies in the bustling community surrounding it. This prompted us to realign our goals to host it at a convenient location and inspired us to look into various housing estates around Singapore. We eventually struck a deal with the Woodlands grassroots community and managed to secure a location sponsorship in an accessible neighbourhood.

Also Read: ‘Lack of the right team could break your business’: FreshToHome Founder shares his lessons

We are currently planning for our inaugural event to be held in December this year, around Christmas. There is still a long journey that lies ahead, but I believe we can make it.

Advice from an accidental entrepreneur

Initially, I was clueless about starting my own business. These are some lessons I have learnt and that I would love to share with anyone who might be on the fence about dipping their toes in entrepreneurship.

• Identify what makes you one-of-a-kind: At the end of the day, no one remembers the ordinary, so don’t be normal, be extraordinary! Find what differentiates you from the rest because that will be the reason for your success.
• Make use of the resources available: Building a business is a huge feat to take on alone. Being aware of the funds and support systems available, including the newly launched NP x Carousell Sustainability Lab for NP students. Getting the necessary help to support your dreams can take a significant weight off your shoulders. 
• Be detail-oriented: The littlest details matter, no matter how small. Be diligent and leave no stone unturned, as that one tiny detail you missed may turn out to be the most important one.
• Find your motivation: Find what drives you because interest can only last you so long. Motivation is the real driving force behind hard work and perseverance.

Farmly was founded by SG Grounded, consisting of three Mass Communication students from Ngee Ann Polytechnic, Ernest, Sharlene and Preethika.

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This article was first published on June 13, 2023

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We’ve all been there: standing in a never-ending line at an event, watching as organisers struggle to manage check-ins with outdated tools. Maybe you’ve waited while someone fumbles with a pen-and-paper list or had to dig out cash because it’s “cash only” at the door. It’s inconvenient for attendees, but for organisers, it’s an outright disaster.

The door is where all the pressure converges. It’s where the weeks (or months) of planning meet the real world, where every bottleneck can mean lost customers, annoyed guests, and a chaotic first impression. And in an age where technology is supposed to make everything seamless, the scene at many event doors is stuck in the past.

The hidden chaos organisers face

For organisers, the challenges at the door go beyond just keeping lines moving. Here’s what they’re up against:

• Lost revenue: Imagine dozens of potential attendees walking away because they don’t have cash or refuse to wait in a 20-minute line. That’s money out the door before they even walk in.
• No real-time data: The check-in process is a black hole for many organisers. Who showed up? When? How many no-shows were there? These questions go unanswered without proper tools, leaving organisers flying blind for future planning.
• Stress and confusion: Events are high-stakes, and the door is the pressure cooker. With people arriving all at once, slow systems or unprepared staff can quickly lead to chaos.
• Frustrated attendees: First impressions matter. Long lines and clunky check-ins can sour the mood before the event even starts, turning an excited crowd into a restless one.

Why are we still using outdated methods?

For many organisers, the tools available just don’t cut it. Traditional ticketing platforms often stop at the point of purchase, leaving organisers to figure out check-ins on their own. The result? Pen-and-paper guest lists, cash boxes, and staff scrambling to manually match names to tickets.

Even with digital solutions, clunky systems or app-only check-ins often create just as many problems as they solve. What happens when there’s no reliable Wi-Fi? Or when attendees show up without the right QR code? It’s no wonder so many event professionals dread the door.

The cost of inefficiency

The knock-on effects of a poor check-in process are massive. Let’s break it down:

• Lower on-site sales: A slow door process discourages last-minute ticket buyers. Those who might decide to join on a whim are often turned away by the hassle.
• Missed marketing opportunities: Without proper data collection, organisers miss out on valuable insights about their audience, making it harder to grow and improve future events.
• Reputation damage: An event that starts with chaos at the door is remembered for all the wrong reasons, no matter how good the rest of the experience is.

And the sad truth? Most of these problems are avoidable with the right tools and processes in place.

Also Read: How blockchain can revolutionise ticketing without disrupting the user experience

What’s the solution?

While every event is unique, some common principles can make check-ins less of a headache:

• Speed first: Every second matters at the door. Streamlining ticket scanning, payment processing, and guest verification is key to keeping lines moving.
• Flexible payment options: Cash-only systems are a thing of the past. Enabling credit cards, mobile payments, and even on-the-spot ticket purchases ensures no sale is missed.
• Data on demand: Organisers need tools that provide real-time insights into who’s checked in and who hasn’t—without requiring extra work from staff.
• Reliability over complexity: A system that’s too complicated or reliant on perfect conditions (like Wi-Fi) is bound to fail when it matters most. Simple, reliable tools make all the difference.

A better future for organisers

At Tessera, we’ve reimagined what ticketing can be, not just for attendees but for organisers who deserve better solutions at the door.

Here’s how we’re helping organisers leave the chaos behind:

• 5-second ticket purchases: Attendees can buy tickets in seconds, even on-site, ensuring no opportunity is lost.
• Boosted on-site sales: Faster processing has increased ticket purchases at the door by 50 per cent, giving organisers more revenue with less hassle.
• Real-time insights: Tessera’s tools provide immediate data on attendance, no-shows, and customer behaviour, empowering organisers with actionable insights.
• Stress-free experiences: Our platform is designed for reliability and ease of use, with no need for additional app downloads or overly complicated systems.

We believe the door should be a smooth transition, not a bottleneck. With Tessera, organisers can focus on delivering an incredible event experience instead of firefighting operational chaos.

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Gobi Partners, a leading Asian venture capital firm, has announced an undisclosed strategic investment in ArmourZero Holdings, a cloud-based cybersecurity platform based in Malaysia.

The investment, made through the Gobi Dana Impak Ventures (GDIV) fund, is backed by Khazanah Nasional and aligns with Khazanah’s Dana Impak mandate.

According to Tho Kit Hoong, CEO of ArmourZero, the investment will accelerate innovation.

Co-founded in 2022 by cybersecurity expert Hoong and tech innovator Chong Wai Lun, ArmourZero aims to address the cybersecurity needs of software developers and small and medium enterprises (SMEs).

Also Read: Embracing unity: A celebration of diversity and inclusion at ArmourZero

The platform tackles issues such as high cyber threat incidence, inadequate threat containment, prohibitive costs, and limited access to integrated security systems.

Key solutions:

ShieldOne: A unified threat monitoring, management, and response system. It integrates endpoint security, email protection, and patch management into a single platform. ShieldOne provides real-time threat protection, 24×7 Managed Detection and Response (MDR), and partners with industry leaders such as CrowdStrike and Checkpoint.

Managed Detection and Response (MDR): A core feature of ShieldOne, it offers real-time threat detection, proactive incident management, and rapid response through a dedicated team of cybersecurity analysts.

ScoutTwo: An AI-powered application security system that secures web and mobile applications from development to deployment. It provides instant vulnerability detection, risk prioritisation, and AI-powered remediation recommendations.

ArmourZero aims to bridge this gap by helping SMEs mitigate risks, reduce costs, and strengthen their digital defences. In Malaysia, over 28,000 cyberattacks were recorded in 2022, with incidents between 2017 and 2021 resulting in RM2.23 billion (US$490 million) in financial losses.

ArmourZero has subsidiaries in Malaysia, Singapore, and Indonesia. The company’s core activities are based in Malaysia.

The cybersecurity market in Southeast Asia is projected to grow from US$35 billion in 2023 to US$84 billion by 2028. SMEs, which make up 99 per cent of Malaysian businesses, are particularly vulnerable due to limited resources and awareness.

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As artificial intelligence (AI) continues to redefine industries and workplaces, concerns about job displacement persist. However, rather than rendering human workers obsolete, AI is expected to complement human capabilities—emphasising the need for uniquely human skills. A recent Workday study reveals that the tech will be a driving force behind a global skills revolution, making human-centric skills more valuable than ever.

The report elaborates how AI is playing an increasingly pivotal role in skill development by alleviating workers from routine processes and enabling them to focus on higher-order tasks. By automating repetitive activities, the tech allows individuals to channel their creativity and problem-solving abilities into more strategic and imaginative work.

Additionally, AI-driven skills assessment and gap analysis improve productivity by ensuring that employees receive targeted learning opportunities, making professional development more efficient and data-driven.

Beyond productivity gains, AI fosters adaptability and resilience—critical skills in an era of rapid technological change. By offering interactive learning experiences and processing vast amounts of data to provide insights and decision support, AI enhances employee engagement and professional growth. This empowerment extends beyond individuals, as the tech facilitates the exchange of information, making skills data actionable at scale and enabling businesses and governments to expand workforce opportunities.

AI excels at processing vast amounts of data, automating repetitive tasks, and enhancing efficiency. Yet, it lacks the nuanced understanding, empathy, and ethical reasoning that define human interactions. This is why several human-centric skills continue to remain relevant even in the age of AI, according to the report.

Also Read: Atome taps BlackRock, InnoVen for expanded US$80M credit facility

As organisations integrate the tech into their operations, the ability to navigate complex social dynamics, make ethical decisions, and lead with emotional intelligence will become essential. Employers are increasingly prioritising soft skills such as adaptability, collaboration, and critical thinking. These competencies enable individuals to work effectively with AI-driven tools, fostering innovation, enhancing teamwork, and maintaining a workplace culture built on trust and transparency.

Strategies for developing human-centric skills

To prepare for an AI-enhanced future, organisations and individuals must focus on skill development in key areas. Workday’s research highlights several strategies for strengthening human-centric capabilities:

1. Prioritising upskilling and reskilling

The evolving job market demands continuous learning. Businesses should invest in training programmes that enhance AI-related skills while reinforcing human strengths such as problem-solving, leadership, and adaptability. Employees who embrace lifelong learning will remain competitive in a shifting landscape.

2. Promoting human-machine collaboration

AI should be seen as a tool that enhances human capabilities rather than a replacement for human workers. By leveraging the tech for data-heavy tasks, employees can focus on strategic decision-making, creativity, and interpersonal relationships—areas where human intelligence is irreplaceable.

3. Strengthening communication and teamwork

AI can streamline workflows and facilitate collaboration, but strong interpersonal skills remain critical. Organisations should foster environments that encourage relationship-building, diverse perspectives, and collective problem-solving.

4. Cultivating human-centric leadership

Leadership in the AI age requires a shift toward empathy, emotional intelligence, and people-focused management. Effective leaders must balance AI-driven insights with human judgement, ensuring that employees feel valued, supported, and motivated.

5. Addressing skills gaps

A skills-first approach to talent development is essential. Organisations should identify gaps in human-centric competencies—such as ethical decision-making, cultural awareness, and resilience—and integrate these into training initiatives.

Also Read: Atome taps BlackRock, InnoVen for expanded US$80M credit facility

6. Building a culture of trust and transparency

For AI adoption to succeed, organisations must ensure transparency in AI-driven processes. Employees should have access to explainable AI systems and understand how technology impacts decision-making. Trust fosters a more inclusive and engaged workforce.

7. Encouraging ethical AI development

AI systems should align with ethical and organisational values. Businesses must equip employees with the skills to assess AI-driven decisions critically, ensuring fairness, accountability, and responsible technology use.

8. Strengthening critical thinking and problem-solving

AI can enhance analytical capabilities, but human judgment remains crucial. Training should emphasise creative reasoning, adaptability, and decision-making to ensure employees can interpret AI-generated insights effectively.

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