The US-China trade war and its ripple effects across markets, currencies, and cryptocurrencies like Bitcoin are the key highlights. Today, on April 9, 2025, the world is holding its breath as the clock ticks toward a midnight deadline (ET) when the United States could impose a staggering 50 per cent hike in tariffs on Chinese goods, pushing levies to an unprecedented 104 per cent.

China’s Commerce Ministry has fired back with a resolute declaration: “If the US insists on its own way, China will fight to the end.” This escalating tit-for-tat has plunged global risk sentiment into a tailspin, and from my vantage point, it’s clear that the fallout is reshaping the financial landscape in ways that are both profound and unpredictable.

Looking at the equity markets, where volatility has become the name of the game. The S&P 500, a bellwether of US economic health, experienced a rollercoaster session yesterday. It surged over four per cent in early trading, buoyed perhaps by fleeting optimism or speculative positioning, only to surrender those gains and close 1.6 per cent lower. This left it teetering on the edge of bear market territory—defined as a 20 per cent drop from its recent peak. The NASDAQ, heavily weighted with tech stocks sensitive to global trade dynamics, fared even worse, shedding 2.15 per cent after a similar wild swing from a four per cent gain.

Meanwhile, the Dow Jones Industrial Average dropped 349 points, a decline that, while less dramatic in percentage terms, underscores the broad-based anxiety gripping Wall Street. The CBOE Volatility Index, often dubbed the “fear index,” spiked another 11.4 per cent to 52.33—a level that screams panic and reflects a market bracing for more turbulence. From my perspective, these gyrations aren’t just noise; they’re a visceral response to the uncertainty of a trade war that threatens to upend global supply chains and corporate earnings.

The bond market tells a complementary story. US Treasury yields presented a mixed picture yesterday, with the two-year yield retreating as investors sought short-term safety, while longer-term yields—like those on the 10-year note—climbed higher. This steepening of the yield curve followed a lacklustre auction of 3-year notes, which triggered a selloff in longer-dated bonds. To me, this suggests a market grappling with conflicting signals: fear of an economic slowdown driving demand for safe-haven assets, yet persistent inflationary pressures tied to tariffs keeping longer-term yields elevated.

The US Dollar Index weakened by 0.3%, a modest dip that nonetheless handed gains to safe-haven currencies like the Swiss franc and Japanese yen. Gold, often a barometer of global unease, held steady at US$2,983.27 per ounce—not a dramatic move, but a sign of its role as a quiet anchor amid the storm. Brent crude oil, however, slid 2.2 per cent to US$62.82 per barrel, reflecting fears that a trade war could sap global demand. As I see it, these asset movements paint a picture of a world economy on edge, with investors hedging bets and seeking shelter wherever they can find it.

Also Read: US-China trade war escalates: Bitcoin falls below US$78K amid market chaos

Now, to Bitcoin, which has been a fascinating subplot in this saga. Just days ago, the cryptocurrency briefly breached the US$80,000 mark—a rally that sparked hope among bulls that it could defy the gathering storm. But that optimism has evaporated. As of April 8, Bitcoin had slipped below its US$76,000 support level, trading at US$76,193—a drop that erased much of the “Trump pump” gains from late last year. Technical analysts are pointing to a “death cross” forming on the charts, where the 50-day moving average crosses below the 200-day moving average, a bearish signal that often heralds prolonged declines.

From my vantage point, this reversal isn’t surprising. Bitcoin’s recent bounce felt more like a panic rally—fuelled by speculative fervor rather than fundamentals—than a sustainable trend. The harsh reality is that Trump’s tariffs, combined with China’s retaliatory measures, are creating a global financial crisis that even crypto can’t escape. The notion that Bitcoin is a decoupled asset, immune to traditional market forces, is being tested and, frankly, debunked in real time.

The cryptocurrency market’s woes extend beyond Bitcoin itself. Bitcoin exchange-traded funds (ETFs), which had gained traction as a bridge between crypto and mainstream finance, are hemorrhaging capital. Data from Farside Investors shows US$256.6 million in outflows from these funds in April alone, with only one day of positive inflows so far. April 1 marked the largest single-day exodus at US$157 million, while BlackRock’s IBIT ETF, a heavyweight in the space, saw a US$65 million inflow on April 2 but also suffered the biggest intra-day loss.

This flight of capital reflects a broader investor unease, amplified by Trump’s tariff policies and the spectre of a US recession. Mark Carney, Canada’s Prime Minister, recently weighed in, warning that these tariffs heighten the odds of an economic downturn south of the border—a view that aligns with growing chatter among economists and market watchers. For me, Carney’s comments underscore a critical point: the interconnectedness of global economies means that no asset class, not even crypto, can fully insulate itself from macroeconomic shocks.

The interplay between tariffs and Bitcoin is particularly intriguing. Some, like former BitMEX CEO Arthur Hayes, had argued that cryptocurrencies might weather tariff-induced turbulence better than traditional assets, given their decentralised nature. But the data tells a different story. The Crypto Fear and Greed Index, a sentiment gauge, has plunged into “fear” territory, mirroring the VIX’s climb in traditional markets. Bitcoin’s correlation with equities, while not absolute, has tightened in recent weeks, suggesting it’s behaving more like a risk asset than a safe haven.

Also Read: Trump tariffs shake markets: Why gold soars as Bitcoin stumbles in 2025

China’s “revenge” tariffs—reportedly an additional 34 per cent on US goods—have only deepened the gloom, raising the stakes in this trade war and threatening to disrupt everything from manufacturing to consumer prices. As I see it, the hope that crypto could serve as a hedge against such chaos is fading fast, replaced by a stark realisation that it’s caught in the same web of uncertainty as stocks and bonds.

Looking beyond the US, the global ramifications are equally stark. Asian equity indices opened lower today, tracking Wall Street’s losses and bracing for the tariff deadline. Japan and South Korea, key US allies, are reportedly in “highly tailored” deal talks with the White House, as President Trump’s economic adviser Kevin Hassett hinted at a broader tariff strategy still taking shape. Hassett told reporters that a plan is being prepared for Trump to decide “who and when” for these talks, but the situation remains fluid.

For me, this ambiguity is a double-edged sword: it keeps markets on tenterhooks, but it also opens the door to potential de-escalation if cooler heads prevail. Fed fund futures, meanwhile, are now pricing in four interest rate cuts for 2025—a dovish shift that signals growing recession fears, even as inflation risks from tariffs loom large. It’s a tightrope walk for the Federal Reserve, and one that could dictate the trajectory of both traditional and crypto markets in the months ahead.

So, what’s my take on all this? I see this as a pivotal moment—one where the hubris of protectionism is colliding with the fragility of a globalised economy. Trump’s tariffs, while rooted in a desire to bolster US manufacturing, risk igniting a wildfire of retaliation and economic contraction. The markets, from the S&P 500 to Bitcoin, are screaming for clarity, but none is forthcoming.

China’s resolve to “fight to the end” only heightens the stakes, promising a protracted battle that could drag down growth worldwide. For Bitcoin, the dream of it being a “digital gold” untethered from earthly woes feels increasingly distant; it’s a speculative asset caught in the crossfire, not a sanctuary. The US$256.6 million in ETF outflows this month is a testament to that reality—investors are spooked, and they’re voting with their wallets.

In the end, we’re left with a market wrap that’s less a conclusion and more a cliffhanger. Tonight’s tariff deadline could mark a turning point—or just another chapter in a saga of volatility.

My gut tells me we’re in for more rough seas, with the potential for a US recession casting a long shadow over 2025. Whether it’s the VIX at 52.33, Bitcoin at US$76,193, or the S&P 500 flirting with a bear market, the numbers don’t lie: fear is in the driver’s seat.

As I pen this on April 9, 2025, at 12:23 PM +08, the world watches and waits—and so do I, ready to chronicle whatever comes next.

—

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From tariffs on Chinese tech to US export restrictions and retaliatory measures from Beijing, the new era of global trade fragmentation is reshaping the investment playbook for Southeast Asia’s venture capitalists. Once a peripheral concern, geopolitics is now front and centre—redefining how, where, and why capital is deployed across the region.

While many Southeast Asian startups remain shielded from the immediate impacts of the global tariff wars—particularly those in software and services—the reverberations are impossible to ignore. Slower exit timelines, investor caution, and a cooling appetite for cross-border M&As are testing VC patience and portfolio resilience.

Yet amid the volatility, a new investment thesis is crystallising: one that prizes adaptability, regionalisation, and geopolitical fluency.

In this feature, some of the region’s prominent venture capitalists discuss how they and their portfolio companies are navigating the new trade war terrain and adapting to a new era of global trade tensions.

Eddie Thai, co-founder and General Partner of Ascend Vietnam Ventures (AVV)

The tariffs focus on goods, meaning software-only and service companies are not yet directly affected. Many startups will be affected; up to 10 of our 80 active portfolio companies are directly adversely affected. Plus, those serving one or several countries targeted by the tariffs are also likely to be affected, at least indirectly (by depressed growth, higher near-term unemployment, etc.)

Further, the global trade war seems likely to extend exit timelines and/or depress exit values worldwide, particularly for companies with direct and concentrated exposure to the US and/or targeted countries.

Also Read: Trump tariffs shake markets: Why gold soars as Bitcoin stumbles in 2025

Southeast Asian VCs, as a category, were already seeing headwinds in raising capital given the extended time horizons on liquidity compared to their counterparts in the US and certain other markets. The trade war will make it worse in the near term. More generally, capital allocators worldwide will likely be “risk off” as they wait to see how things shake out. There should be more clarity about the macro picture within the next 12 months.

In addition, VC and PE funds in the region have dry powder. Those willing and able to invest in great founders in this tough time can unlock big wins five to ten years from now. AVV has roughly 50 per cent of its investable capital ready to deploy.

Carman Chan, founder and Principal at Click Ventures (Family Office)

Global trade wars are reshaping VC strategy in Southeast Asia; it is creating both challenges and opportunities. On the liquidity front, slower M&A and IPO activity may delay exits, making fundraising more difficult for VCs.

However, this environment also opens doors for alternative solutions like secondary funds and continuation vehicles, which can provide interim liquidity to LPs and VCs while allowing patient investors to benefit from discounted assets. These structures help mitigate exit bottlenecks and keep capital flowing in uncertain markets.

Another notable shift is the influx of startups relocating to selected countries in SEA, leveraging the region as a neutral base while maintaining access to key resources from the original countries. Founders with experience scaling in more mature markets bring valuable expertise, such as Gen AI applications, e-commerce, fintech, and EVs.

For VCs, this presents an opportunity to back teams with proven execution capabilities. Geopolitical considerations require careful due diligence to avoid overexposure to regulatory risks, but this trend will bring more tenants and knowledge into the region.

Trade wars also accelerate supply chain diversification, with certain SEA countries emerging as preferred manufacturing and logistics hubs. Startups facilitating this transition—whether through logistics optimisation, trade finance, or compliance solutions—are well-positioned for growth. Meanwhile, sectors dependent on disrupted supply chains may face challenges, increasing the appeal of localised alternatives in areas like agriculture.

In summary, VCs must adapt by exploring innovative liquidity solutions, selectively capitalising on cross-border founders and talents, and exploring startups that solve the pain points from uncertainty. While trade wars introduce volatility, SEA’s long-term growth trajectory remains compelling, provided investors navigate geopolitical risks with a balanced and opportunistic approach.

Steve Melhuish, Founder Partner at Wavemaker Impact

The recent “Liberation Day” tariff announcements by the US underscore a period of change and uncertainty for the global economy. Yet, while the US adopts a more protectionist approach in its global affairs, this is an opportunity for both Southeast Asia and the broader Asia Pacific region to step up, not only in strengthening trade relationships with like-minded peers but also in continuing its commitment to innovation, particularly around areas like greentech and AI.

From Wavemaker Impact’s perspective, we continue to see new opportunities revealing themselves across various climate-tech sectors. The proliferation of cost-effective electric two-wheelers within the transportation space and the adoption of solar-powered irrigation pumps by smallholder farmers are but two of many recent examples.

So whilst the markets will be volatile in the short term, the opportunity for entrepreneurs and investors to create and invest in the next wave of climate-tech unicorns in Asia over the coming decade remains exciting.

Jussi Salovaara, Managing Partner and co-founder at Antler

Global trade fragmentation is forcing a strategic reordering of how startups scale, and in Southeast Asia, that shift is creating structural advantages for those who can navigate complexity. VCs should now be doubling down on startups building for ASEAN’s regional market, where trade wars are accelerating intra-regional flows and reducing overdependence on the US or China.

Agreements like RCEP (Regional Comprehensive Economic Partnership) are laying the groundwork for a more unified economic zone, enabling startups to scale across borders with far less friction. Digital payment networks, cross-border trade platforms, and localised compliance tools catalyse new fintech infrastructure plays.

Singapore increasingly asserts itself as a neutral, strategic hub for companies serving both Chinese and Western markets. Startups in manufacturing that go beyond low-cost assembly and into higher-value components are also positioned to win as global supply chains increasingly localise and diversify within the region.

Also Read: Why sustainability will be the biggest competitive advantage for startups in 2025

At the same time, global fragmentation is turning interoperability into a competitive moat. As tech standards diverge and regulatory environments become more complex across blocs like the US, China, and the EU, startups that can enable seamless multi-market compliance, integration, and data localisation are becoming indispensable. This shift strengthens the case for vertical SaaS and API-first infrastructure companies that help businesses operate across regulatory lines without losing speed or flexibility.

VCs can no longer afford to bet purely on product-led growth—we never did. In this new reality, go-to-market adaptability and regulatory fluency are no longer “nice to have “; they are core pillars of defensibility, particularly in fintech, logistics, and digital health. The winners in this new order will be those who build for scale and resilience across fragmented markets.

Vinnie Lauria, Managing Partner at Golden Gate Ventures

Our portfolio has little to no direct exposure to the latest round of US-China tariffs as they don’t rely on China for inbound supply chains or exports to the US. That’s not an accident. We’ve long known the US market is tough for international startups; it is incredibly competitive and has high barriers. That’s why we’ve focused on exporting Silicon Valley business models to emerging markets, not importing solutions back into the US.

While the trade war may not directly impact our portfolio, it does reinforce a growing regional trend. We’re seeing deeper trade and innovation ties across Southeast Asia, Japan, and South Korea, and increasingly into the Gulf. Startups like Coda Payments and Multiplier have already expanded successfully into the MENA region, and we see tremendous opportunity for more founders to follow this route. The future of global scaling isn’t US-centric; it’s multipolar.

As an American living in Asia for over 15 years, my playbook has been consistent: take what works in Silicon Valley, adapt it locally, and scale across Asia and adjacent regions. Startups in Vietnam, Indonesia, or Singapore can now scale into each other’s markets, into Australia, or into the Middle East, without needing to “pass through” the US. That’s a structural shift, and Southeast Asia is becoming a base for regional, not just local, growth.

We’re not seeing immediate disruptions that require operational shifts, but we’re staying close to our founders. Strategic conversations around regional expansion, supply resilience, and cost adaptation are ongoing. These trade tensions remind us how critical it is to build agility and optionality into company strategy early on, especially in a world that’s becoming more fragmented, not less.

Rei Murakami Frenzel, Founding Partner at Kadan Capital

Donald Trump’s tariffs are detrimental to the global economy. Whether it’s the US, Southeast Asia, public equity, or private equity, the impact is broadly negative—and public markets have already priced in that uncertainty.

Venture capital tends to lag behind public markets by about three to six months, but we’re starting to see the effects. Since VC is a higher-risk asset class, LPs are likely to become more cautious with new commitments, making the fundraising environment significantly tougher this year.

Additionally, Trump’s tariffs have disrupted the IPO market, with several companies in the US already postponing their listing plans. This delay heightens concerns around Distributions to Paid-In Capital (DPI) for Southeast Asian VCs, making it even more challenging to raise the next fund.

While VCs may face greater difficulty fundraising, startups in Southeast Asia may not be as directly affected. Many SEA countries – due to their trade surpluses with the US – have been hit with higher tariffs, according to Trump’s logic, which could slow overall economic growth.

However, most VCs-backed startups in the region are not heavily exposed to global trade. They tend to offer software products and services that rely on domestic consumption rather than exports.

That said, even if their business fundamentals remain sound, these startups will still face a tighter capital environment. As a result, VCs in the region will need to stay disciplined—focusing on capital-efficient companies that can weather ongoing market volatility.

Qin En Looi, Partner at Saison Capital

As a VC that invests in India, Southeast Asia, and Latin America, we see trade wars pushing emerging markets to reduce reliance on traditional financial rails dominated by a few global players. This shift opens the door for blockchain-based alternatives—such as stablecoin settlements, decentralised credit scoring, and tokenised trade finance—that are faster, cheaper, and more resilient in politically fragmented environments.

Additionally, fragmented trade flows heighten the need for interoperable fintech solutions across markets. Southeast Asia and Latin America are not singular markets—they are each a patchwork of currencies, regulations, and financial institutions. Trade disruptions make it even more critical for startups to build regionally adaptive infrastructure. We see strategic value in startups that abstract complexity across borders, whether in payments, lending, or compliance.

Furthermore, trade instability increases the cost of capital and slows down macroeconomic growth in the short term. But as an early-stage investor with a long time horizon, Saison Capital sees this as a moment to double down on founders building across cycles. The companies that emerge strongest from periods of economic uncertainty are those that localise deeply, partner wisely and spend conservatively.

Herston Elton Powers, Managing Partner and co-founder of 1982 Ventures

The projected global trade war is creating uncertainty. This crushes public market investor confidence and we expect to see more pain and volatility in the public markets. While we are watching the reactions from public markets and governments on new tariff policies, venture capital is fundamentally a long-term game.

A global trade war does not directly impact our investment strategy, as we invest in early-stage tech, such as fintech, enterprise AI, and software infrastructure. Our sector focus is more resilient compared to consumer or export-led business models.

Fintech and enterprise tech founders should focus on resilient markets and strategically position themselves within shifting capital flows; they can thrive amid uncertainty while driving long-term growth.

Elvin Zhang, Director (Venture Funds and Direct Investments of Financial Services and Energy) at Sinarmas

The trade wars will accelerate the ⁠China+1 strategy. It will lead to industrial-tech opportunities, as well as manufacturing execution system tech and construction in the region, creating new industrial hubs in Vietnam and Indonesia. Most investment deals, however, will deviate from traditional VC with more private equity elements (e.g., cash flow-oriented semiconductor joint ventures, etc.).

Also Read: US-China trade war escalates: Bitcoin falls below US$78K amid market chaos

The tariff wars also mean deeptech hubs veering back towards the two Bay Areas of China and the US, with unfair geopolitical support compared to SEA’s deep-tech scene, forcing surviving regional startups to move there.

Another impact will be valuation depression across startups as liquidity dries up. Capital flight to safe havens will take place, expedited by multiple SEA startup frauds exposed during this liquidity deleveraging process. Brand name VCs with dry powder pedigree (large per cent of endowment and SWF LPs) can take the chance to pull ahead of the pack.

⁠On the topic of liquidity distribution, expect M&A exits to drastically overpower IPOs, which have demonstrated dismal liquidity sinks for early-stage investors, especially during the last two years.

Bit Santos, Partner, Portfolio Operations at Kickstart Ventures

The escalating trade disputes are major market disruptions in the making. Even if global market movements that originate in the West take some time for their effects to be fully felt here, startups are particularly vulnerable to market events. What makes the current situation different is that it may directly affect commercial pipelines in addition to access to capital.

Startups involved in the production, sale, and distribution of physical goods will be most impacted. For some of our portfolio companies that deal with physical goods, the US market has been an increasing point of focus over the past few years. But like the rest of the world, we’re closely monitoring developments.

As part of our strategy to guide our portfolio companies beyond survivability, we aim to help them navigate the diversification of their supply chains and customer bases to mitigate their dependence on any single market. Getting onto a path to profitability and getting to default-alive once again becomes critical as the tech fog may return to a full winter.

Bikesh Lakhmichand, Founding Partner and CEO of 1337 Ventures

Global trade wars push companies to rethink supply chains and regional dependencies. For VCs in Southeast Asia, this means more opportunities in sectors like manufacturing tech, logistics, and cross-border fintech — especially as the region becomes a key alternative to China.

Chalinda Abeykoon, Managing Partner at nVentures

There will be new opportunities for VCs in domains such as logistics tech, supply chain platforms, cross-border trade platforms, B2B infrastructure, etc., and I’m excited to see how entrepreneurs look to solve problems and take advantage of them. At the end of the day, entrepreneurs/founders are problem solvers, and VCs are enablers. There is no point in wasting time or suffering from analysis paralysis.

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For over three decades, patients have been using search engines to look up health-related information, often with humorous or concerning results. While this accessibility of information has empowered many, it has also led to unintended consequences such as patients misinterpreting symptoms, developing heightened anxieties, and approaching doctors with preconceived diagnoses that may not be medically sound.

A common example is a patient experiencing a mild tension headache who turns to the internet for answers. A simple Google search might list a brain tumour as a potential cause. While no doctor would dismiss their concern outright, we must ask: how often does a bilateral tension-type headache actually indicate a brain tumour? How many of these patients ultimately require an MRI scan? While patient concerns should always be addressed with care, over-investigation of benign symptoms contributes to unnecessary healthcare spending, increased patient anxiety, and an overburdened system.

This challenge is not new, but the increasing volume of health misinformation online has only worsened it. The rise of “Dr. Google” has placed immense pressure on both patients and doctors, leading to mismanaged expectations, defensive medicine (a critical and growing issue), and inefficient resource utilisation.

The need for evolution: AI as an enabler, not a disruptor  

This need to change is not hinged on the suitability of available technology. Healthcare has always needed to evolve. However, until now, we lacked the mature technology to facilitate this evolution in a way that integrates seamlessly into clinical workflows.

Modern transformer-based language models present an opportunity to bridge this gap. Unlike traditional search engines that return a flood of unverified, context-free results, AI models can contextualise information, provide explanations tailored to a patient’s needs, and align with evidence-based guidelines.

As a medical doctor, I see AI not as a force replacing human expertise, but as a tool to enhance decision-making, reduce uncertainty, and optimise patient care.

Also Read: Singapore’s war on obesity: Can hybrid healthcare turn the tide?

The traditional doctor-patient relationship is built on trust, and this must remain intact. AI should not disrupt this relationship but rather support both parties:

• For patients, AI provides accurate, structured, and digestible medical knowledge, reducing misinformation and anxiety.
• For doctors, AI assists in triage, clinical decision support, and patient education, saving time and improving efficiency.

The rise of shared decision-making (SDM) in healthcare  

One of the most important shifts in modern medicine is the move toward shared decision-making (SDM). Patients are no longer passive recipients of medical advice — they are partners in their care. The internet has already empowered them with information, but AI can refine, structure, and personalise this knowledge so that it aligns with medical guidelines.

This shift is particularly significant because:

• Patients are more informed than ever before and expect transparency in their healthcare.
• Guidelines are always evolving, and AI can help synthesise and deliver the latest evidence in real time.
• Many patients are more technologically adept than their doctors, meaning that healthcare must adapt to how information is consumed today.

By putting the right knowledge in the hands of patients, AI can facilitate meaningful discussions between doctors and patients, making medical decisions more collaborative, data-driven, and patient-centred.

Introducing AI health agents: HELF buddy as a game changer  

This is where AI health agents come in. They can act as digital companions, guiding patients through their health journeys while ensuring they receive accurate, trustworthy, and structured medical insights.

Also Read: From chatbots to therapists: How AI breaks ground in bridging the mental health care divide

At HELF, we have built HELF Buddy, an AI-powered health assistant designed to:

• Enhance patient education by providing evidence-based insights tailored to individual conditions.
• Reduce unnecessary healthcare visits by addressing non-urgent concerns with reliable, structured guidance.
• Support doctors by improving efficiency, streamlining triage, and reducing administrative burdens.
• Strengthen the doctor-patient relationship by ensuring that patients come to consultations informed, with realistic expectations and a better understanding of their health.

Clinical validation: Partnering with SingHealth for AI trials  

To ensure that AI truly adds value in healthcare, it must undergo rigorous clinical validation. That’s why HELF has partnered with SingHealth to conduct clinical trials evaluating:

• Accuracy: Does AI provide medically sound and evidence-based guidance?
• Helpfulness: Does AI improve patient understanding and decision-making?
• Usability: How well do both patients and healthcare professionals integrate AI into their workflows?

This partnership marks a significant step toward integrating AI into mainstream healthcare safely, responsibly, and effectively.

The time to act is now  

Healthcare is at a turning point. The rise of AI presents an unprecedented opportunity to reshape how medical knowledge is delivered and how healthcare professionals interact with patients.

With AI, we can reduce misinformation, empower patients, and optimise clinical workflows, while preserving the human touch that makes medicine an art as well as a science.

The time is ripe to embrace this transformation. By working together, doctors, patients, and AI, we can redefine the future of healthcare.

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Gaming tech company Lita Global announced that it has officially opened its regional headquarters in Singapore.

Founded on the concept of “Teammate-on-Demand,” Lita Global connects gamers through a platform that integrates skill-based matchmaking with social engagement features.

With over 30 million registered users and 1.5 million monthly active users across the region, the platform aims to meet rising demand for monetisation opportunities and meaningful gameplay experiences.

According to Founder and CEO Yihao (Daniel) Zhang, the choice of Singapore as a base was a strategic one. “Singapore plays a crucial role as our operational HQ. Its connectivity to the rest of Southeast Asia allows us to manage cross-border operations efficiently,” Zhang said in an email interview with e27. “Being based in a tech-forward environment gives us direct access to a world-class talent pool, investors, and government-led innovation initiatives that support startups like ours.”

Singapore’s advanced digital infrastructure, regulatory support, and highly skilled workforce have made it an attractive destination for tech firms. For Lita, the city-state is not only a logistics hub but also a gateway to key Southeast Asian (SEA) markets.

“Singapore is a strategic node for forming partnerships with regional gaming companies, universities, and e-sports organisations,” said Zhang. “Through Singapore, we have been able to forge strong collaborations that support everything from product development to talent pipeline building across the region.”

Also Read: For gamers by gamers: How Razer incorporates its understanding of user behaviour into product development

To support local growth, Lita is rolling out initiatives aimed at strengthening community ties and enhancing user experience. These include partnerships with e-sports organisations, university collaborations to cultivate talent, and support for local gaming events and tournaments.

The company’s expansion is aligned with broader regional trends. SEA’s young, mobile-first population and strong gaming culture provide fertile ground for platforms that blend entertainment with income opportunities.

“SEA offers immense opportunities, especially given its young, mobile-first population and rapidly growing digital economy,” Zhang explained. “Games are not just entertainment here; they’re a core part of social life. This aligns perfectly with Lita’s mission to turn gaming into a social and income-generating experience.”

Yet, operating across such a diverse region is not without challenges. “User behaviours, platform preferences, and perceptions of paid gaming services vary widely between countries,” Zhang noted. “We have had to build a highly localised approach—everything from payment systems and marketing content to onboarding processes—to ensure strong market fit and adoption.”

One of the insights Lita has gleaned from its user base is the desire for structure and connection within gaming communities. Many users previously relied on platforms such as Facebook groups and Discord to find teammates but found the experience inconsistent and time-consuming.

“This clearly indicated a gap in the market for a structured, seamless teammate-matching platform—exactly what Lita offers,” said Zhang.

The company has also tapped into another growing trend: the aspiration among Gen Z gamers to monetise their skills. Through its Lita Player programme, the platform allows users to earn by participating in matches, creating content, or building communities.

Also Read: The future of gaming: How AI technologies are shaping a new era of immersion

“To seize these opportunities, we have invested heavily in influencer marketing on platforms such as TikTok, developed community-centric features, and rolled out programmes such as Mabar Lita Girls to incubate gaming talent within our ecosystem,” Zhang added.

Over the next year, Lita Global has ambitious plans. These include expanding its player network in Indonesia, the Philippines, and Malaysia; launching AI-powered matchmaking features; and deepening partnerships within the e-sports ecosystem.

Among its upcoming milestones is a partnership with Riot Games’ official Korea E-sports Team, T1. The company also aims to grow its Multi-Channel Network (MCN) initiative, Mabar Lita Girls, transforming more gamers into influencers within the Lita ecosystem. Flagship tournaments are also scheduled across Indonesia, Korea, Vietnam, Thailand, and the Philippines.

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Image Credit: Lita Global

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Southeast Asia’s e-commerce landscape is expanding at an unprecedented pace, driven by a growing digital economy, increased internet penetration, and a shift in consumer behaviour. Online retail sales in the region have more than doubled from US$54.2 billion in 2020 to US$114.6 billion in 2023. Significantly, today’s consumers no longer rely on a single platform. Instead, they move seamlessly between marketplaces like Shopee, direct brand websites, and even social commerce platforms. This omnichannel behaviour means that businesses that limit themselves to one sales channel risk falling behind.

Among these platforms, Shopee remains the dominant player in Southeast Asia. Shopee Singapore held a 28% market share in 2022, outpacing competitors like Lazada and Amazon. Shopee Malaysia continues to lead as the preferred marketplace for online shoppers. The platform’s stronghold, coupled with its 48% market share across the region, demonstrates its role as a key driver of e-commerce growth.

This presents both opportunities and challenges for sellers—while Shopee offers access to millions of potential customers, managing sales across multiple platforms introduces operational complexities. Keeping inventory in sync, processing orders efficiently, and managing shipping logistics across various channels can quickly become overwhelming, making it crucial for businesses to find smarter solutions.

The biggest eCommerce challenge: Managing multiple platforms

Selling on multiple platforms may seem like a great way to reach more customers. However, for many businesses, it quickly becomes a logistical nightmare. For example, imagine a beauty brand that sells skincare products through Shopee Seller Centre, its own e-commerce website, and a brick-and-mortar store. If a best-selling moisturiser runs out in the physical store, but the inventory system hasn’t been updated, customers might still be able to place an order online—only for the business to later realise they can’t fulfil it. This kind of stock mismatch leads to cancelled orders and negative reviews that could harm the brand’s reputation.

Live selling—where sellers showcase products in real-time through Shopee Live or other social media platforms—adds another layer of complexity. Many sellers have gone viral overnight, with thousands of customers placing orders within minutes. While this is great for sales, it becomes a huge problem if inventory isn’t updated instantly across all platforms. Managing all of this manually is time-consuming and prone to errors. This is why businesses need smarter solutions to streamline their operations and ensure they can scale without these growing pains.

How smart sellers are using Odoo’s Shopee API to simplify growth

Odoo’s Shopee API eliminates the biggest challenges of multi-channel selling by seamlessly integrating Shopee with Odoo, enabling businesses to manage inventory, process orders, and handle shipping from a single platform. Without this integration, sellers often struggle with manual inventory updates, leading to stock mismatches and overselling. With real-time synchronisation, the Shopee API ensures that when an item sells on one platform, stock levels update automatically everywhere, preventing costly errors and streamlining operations.

Order processing and shipping are also simplified, saving sellers valuable time.Shopee app  orders flow directly into Odoo without manual data entry, reducing mistakes and speeding up fulfilment. As a result, even a home-based entrepreneur selling handmade candles can rely on automation instead of juggling spreadsheets. Shopee tracking and shipping is equally effortless—rather than logging into Shopee separately, businesses can generate shipping labels within Odoo in one click. For high-volume sellers like electronics retailers, this means fewer steps, fewer errors, and a much faster shipping process. By eliminating tedious tasks, Shopee API allows businesses to scale efficiently and focus on sales and customer engagement.

Scaling sustainably—one app at a time

Growing an e-commerce business isn’t just about increasing sales—it requires a system that scales efficiently without adding complexity. Existing Shopee app sellers can streamline operations with Odoo’s suite of tools, from inventory management that prevents stock discrepancies to CRM features that enhance customer engagement. Likewise, for businesses already using Odoo, expanding to Shopee is seamless, with instant connection with the Shopee Seller Centre. This allows them to reach millions of shoppers without disrupting existing workflows. With Odoo, sellers can effortlessly add Shopee as a revenue stream while maintaining centralised control over sales and inventory.

For those who already use both Odoo and Shopee, the Shopee API offers a seamless and cost-free transition. They can quickly consolidate their sales, inventory, and Shopee tracking and shipping processes. As a result, sellers can track stock levels in real time, automate order processing, and generate shipping labels effortlessly. By managing everything from a single Odoo dashboard, businesses can make multi-channel selling more manageable and cost-effective.

The bottom line: Can retailers afford not to go omnichannel?

With Southeast Asia’s e-commerce sector growing rapidly, Shopee Singapore and Shopee Malaysia remain dominant players, making it essential for sellers to adopt an omnichannel approach. Consumers today expect a seamless shopping experience across multiple platforms. Centralising sales, inventory, and fulfilment isn’t just a convenience—it’s a competitive necessity. The Shopee API offers a straightforward solution by automating key processes, reducing manual workload, and ensuring businesses can scale efficiently without operational bottlenecks.

For existing Shopee and Odoo users, the real question is no longer whether they should optimise their multi-channel strategy, but whether they can afford not to. As e-commerce continues to evolve, agility is crucial. Sellers who streamline their operations now will be better positioned to capture new opportunities and respond to market demands. Those who delay adaptation risk falling behind as more efficient competitors take the lead. By leveraging the Shopee API, businesses can future-proof their operations and thrive in Southeast Asia’s fast-paced digital marketplace.

Want to make multi-channel selling effortless? Learn how businesses in Singapore and Malaysia are using Odoo’s Shopee API  to simplify operations and scale seamlessly. Learn how here.

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This article is produced by the e27 team, sponsored by Odoo

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Featured Image Credit: Odoo

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Cinch, a device-as-a-service (DaaS) platform, has announced secured up to US$28.8 million in a funding round to fuel the expansion of its subscription-based technology ecosystem.

Monk’s Hill Ventures spearheaded the round, which saw participation from other notable investors, including Z Venture Capital, 1982 Ventures, Ratio Ventures, DCG, Feedback Ventures, Seedstars, and Faeda Ventures.

The newly secured funding will be strategically deployed to develop an operating system to power circular device distribution at scale. This development aims to enable distributors, telecommunications companies, and retailers to seamlessly integrate device subscriptions into their existing sales and service models.

Cinch offers a subscription model that provides flexible, affordable, and sustainable access to various devices, such as smartphones, laptops, and tablets. This model allows individual consumers to upgrade to the latest technology through low monthly fees, thereby removing the burden of substantial upfront costs and long-term contracts.

Also Read: Why sustainability will be the biggest competitive advantage for startups in 2025

Furthermore, for enterprises, Cinch streamlines the often complex processes of device procurement, financing, and lifecycle management, leading to optimised costs and enhanced efficiency.

At the heart of Cinch’s operations is a circular subscription model meticulously designed to maximise devices’ lifespans while concurrently minimising their environmental footprint. By employing refurbishment and redeployment strategies across multiple lifecycles, Cinch actively contributes to the reduction of electronic waste and makes technology more accessible from a financial standpoint for both consumers and businesses.

The company’s proprietary platform integrates crucial elements such as automated lifecycle management, dynamic pricing intelligence, and embedded financing, ensuring capital efficiency and enabling devices to generate value beyond a single ownership cycle. This approach not only improves financial accessibility but also directly supports global sustainability goals by integrating reuse and responsible disposal into the core of technology consumption.

Mahir Hamid, CEO and co-founder of Cinch, stated: “The way people consume technology is evolving. With rising costs, financing gaps, and increasing regulatory pressure on e-waste, Cinch is leading the shift toward circular access to tech. Beyond a platform, we’re connecting the dots within Asia’s infrastructure for a sustainable tech economy.”

The firm has partnered with Samsung Electronics Singapore to be its official subscription partner for the Galaxy S25 Series on the island. Through this collaboration, consumers can subscribe to Samsung’s flagship smartphone with a monthly fee that includes damage protection and an upgrade option at the end of the subscription term.

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As the global crypto market matures, venture capital (VC) firms are evolving their strategies to stay ahead of shifting regulatory frameworks, emerging technologies and increasingly globalised innovation. Foresight Ventures is among those shaping the next phase of blockchain development, distinguishing itself with a cross-regional investment strategy and an early-stage focus.

In a recent interview, Forest Bai, Co-Founder of Foresight Ventures, shared with e27 how the firm positions itself as the first and only crypto-native VC to operate seamlessly between Eastern and Western markets. With over half of its portfolio made up of US-based projects and the rest largely focused on Asia Pacific (APAC), the firm sits at a strategic junction between two of the world’s most active blockchain ecosystems.

The APAC region, known for its high crypto adoption rates and fast-paced innovation, is central to the firm’s thesis. Foresight Ventures supports US-based projects expanding to APAC by helping them navigate diverse regulatory environments and plug into the region’s dynamic developer and user communities.

In terms of sectors, Bai highlighted payments and real-world asset (RWA) tokenisation as two verticals critical to blockchain’s mainstream adoption.

Foresight Ventures prioritises investments in companies that hold operating licences and demonstrate scalable potential. The firm primarily invests at the seed and Series A stages, backing startups with a clear product-market fit and long-term vision. However, its role extends beyond the capital. Foresight Ventures provides strategic mentorship, incubation resources and access to a broader industry network.

Also Read: Gold soars, stocks teeter, crypto seesaw: The world awaits Trump’s trade hammer

In a recent move aligned with this mission, the firm committed US$25 million to projects building on the BNB Chain throughout 2025 as part of the BNB Incubation Alliance (BIA). The initiative is aimed at supporting live, real-world applications with long-term growth prospects.

To date, Foresight Ventures has backed more than 150 projects and manages over US$400 million in assets.

In this interview, Bai explains in detail their views about market cycles and how Foresight Ventures is seizing opportunities in this dynamic market.

The following is an edited excerpt of the conversation.

Many are calling this period a comeback for Web3. What are the key factors driving renewed investor confidence in crypto and blockchain innovation?

The idea that Web3 lost its allure is a misreading of the cycle. Builders never left. Instead, they have been heads-down, refining infrastructure and scaling solutions in preparation for the next wave of adoption. As such, what we are seeing now is not just a resurgence but the natural acceleration of a maturing ecosystem.

Riding the momentum of 2024’s crypto spring, Web3’s resurgence has been further fueled by shifting regulatory tailwinds. The Trump administration’s pro-crypto stance saw Bitcoin reach its all-time high earlier this year, and the most recent executive order to establish a strategic crypto reserve ahead of the industry’s White House gathering signals growing institutional recognition of digital assets. More than just a policy shift, this move is one of the strongest endorsements of Web3 to date, aligning the administration with the future of decentralised innovation.

Institutional adoption remains a critical driver. The approval of Bitcoin spot ETFs has reshaped perceptions of digital assets, unlocking mainstream capital inflows and setting the stage for deeper financial integration. Heavyweights such as BlackRock and Goldman Sachs are not just dipping their toes but embedding digital assets into traditional finance, reinforcing the sector’s long-term viability.

Beyond the headlines, foundational innovation is accelerating. AI, real-world asset tokenisation, and on-chain payments are evolving at breakneck speed, pushing crypto beyond speculation and into real-world applications.

Also Read: The future of finance: ESG integration in tokenised funding

For Foresight Ventures, this renewed confidence isn’t just another cycle but a transformative step toward mainstream adoption. Our investment strategy is aligned with this shift, focusing on projects that don’t just capture momentum but build sustainable business models that drive lasting impact in the digital economy.

Which specific sectors within Web3 are attracting the most VC interest, and why?

The convergence of AI with Web3 has rapidly emerged as one of the defining themes in the VC landscape today. As an early investor in AI, we at Foresight Ventures have witnessed the evolution of the technology — from its nascent stages to its swift integration into the Web3 ecosystem. This intersection is driving not only greater operational efficiency but enhancing the resilience of decentralised networks — driving adoption for the long run.

With the AI market projected to reach US$243.72 billion this year, opportunities in the sector are abundant. The fusion of AI and crypto is already capturing significant VC interest, including ours, as it paves the way for innovative business models with immense, untapped market potential. This convergence is not only redefining industries but also creating new avenues for growth, from decentralised AI networks to smarter, more secure blockchain applications.

Another vertical that has captured VC interest is on-chain payments. Over the past 12 months, stablecoin transaction volumes amounted to US$6.3 trillion, surpassing annual fiat transaction volumes and cementing blockchain’s role in the future of financial infrastructure. Traditional financial institutions are increasingly adopting blockchain technology to enable more seamless, efficient global payments, making this sector a strategic priority for us. Our recent investment in August – an on-chain DeFi brokerage and execution platform that processes US$7 billion in monthly volume, reflects our commitment to supporting innovations that drive the integration of blockchain in global digital payments.

As disruptive technologies gain recognition from institutional players and policymakers alike, we are entering a new era of decentralised intelligence and deeper economic integration. The sectors capturing VC attention today are not just shaping the next phase of Web3; they are laying the foundation for a more efficient, secure, and interconnected global economy.

How are institutional investors viewing Web3 in 2025 compared to previous cycles? Is there a shift in how capital is being deployed between institutional and retail-driven projects?

Compared to previous cycles, institutional investors are approaching Web3 with a more strategic and long-term perspective in 2025. With the growing clarity around regulatory frameworks in major markets, which has built stronger confidence amongst institutional players, institutions are now more focused on projects with strong product-market fit, scalability, and real-world use case, such as Bitcoin ETFs, stablecoins, and real-world asset tokenisation. This represents a marked departure from retail-driven projects, which are typically short-term and speculative in nature.

Another notable shift is the more efficient deployment of capital.

In 2021 and 2022, crypto VC funding peaked at US$30 billion annually, driven largely by speculative enthusiasm, but by 2024, this figure dropped to US$10.2 billion, signalling a shift towards more measured, long-term investments. While retail speculation remains prevalent, the growing presence of institutional investors is shaping the market. These institutional players are focusing on real utility and sustainable growth, prioritising projects that offer long-term value creation over short-lived hype cycles.

Also Read: Trump tariffs shake markets: Why gold soars as Bitcoin stumbles in 2025

This shift marks a maturation of the space, with capital now flowing into Web3 ventures that can deliver tangible, scalable solutions and integrate with existing industries rather than speculative plays driven by short-term price movements.

With changing global regulatory stances on crypto, how are VCs adjusting their investment strategies to navigate compliance while fostering innovation?

Venture capital firms are adapting their investment strategies in the crypto space to balance regulatory compliance with the pursuit of innovation. As global regulatory frameworks evolve, VCs are placing greater emphasis on enhanced due diligence and risk assessment to ensure long-term viability and compliance of their portfolio companies.

At Foresight Ventures, we prioritise investments in projects that take proactive regulatory measures, ensuring that their products are built with compliance in mind. Our due diligence processes have grown more robust, focusing not just on a project’s technical merit and market potential but also on its approach to navigating evolving regulations.

Beyond compliance, Web3 VCs are diversifying their portfolios to capture opportunities across payments, AI, and blockchain infrastructure, all of which are sectors that are driving accelerated innovation. Having recognised AI’s disruptive potential early, we made strategic investments in AI projects during their earlier funding rounds in 2023, positioning ourselves at the forefront of this convergence.

VCs play a critical role as the backbone of the Web3 ecosystem, providing more than just capital. Strategic partnerships with legal and regulatory experts enable VCs to guide projects through compliance complexities while ensuring they continue to innovate responsibly.

Additionally, VCs offer expansive industry networks, cross-vertical expertise, and strategic counsel, helping founders navigate complex challenges and position their projects for long-term success and industry legitimacy. As regulations take shape, the most forward-thinking VCs will not just react but instead help shape the next phase of crypto innovation, ensuring that Web3 continues to grow in a way that is both compliant and transformative.

Beyond market cycles, what do you see as the defining characteristics of a sustainable and successful Web3 ecosystem? How can investors play a role in shaping its future?

A sustainable and thriving Web3 ecosystem is defined by its ability to deliver long-term value through innovation, user adoption, and resilience across market cycles. At its core, such an ecosystem must prioritise utility and real-world applications that address industry and user needs. Projects that succeed in the long run combine disruptive technologies with familiar user experiences, lowering the barriers to adoption for broader audiences.

By prioritising investments in teams that address meaningful problems and fostering collaboration within the broader Web3 space, investors can help build innovative and resilient ecosystems that ultimately drive mainstream adoption over time.

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Image Credit: Foresight Ventures

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Singapore has unequivocally cemented its position as the on-chain powerhouse of Asia, a comprehensive new report has found, showcasing an unwavering commitment to Web3 innovation bolstered by a proactive, albeit stringent, regulatory stance and a thriving ecosystem.

The Singapore THE ONCHAIN STATE 2025 REPORT lays bare the city-state’s ambition to participate in and lead the global decentralised revolution, even as challenges related to regulatory navigation and access to traditional financial arteries persist.

The Monetary Authority of Singapore (MAS) emerges as the central orchestrator, adopting a “strict, but fair” collaborative methodology towards the Web3 domain. This partnership is evidenced by a significant surge in digital payment token (DPT) licenses, with a combined 28 licenses granted in 2023 and 2024, a substantial leap from the mere 10 issued in 2022.

This forward-thinking regulatory environment has cultivated increasing trust among Singaporean enterprises, which is highlighted by DBS Bank’s foray into cryptocurrency options trading and structured notes for institutional investors.

Also Read: ‘The future is on-chain’: Nansen CEO on AI, staking, and new growth plans

Furthermore, data from blockchain analytics firm Chainalysis reveals a record-shattering near-US$1 billion in stablecoin payments processed within a single quarter, underscoring Singapore’s burgeoning on-chain economic activity and greater trust from institutional investors.

The pulse of crypto ownership beats stronger within Singapore, with 26 per cent of residents holding digital assets in 2024, a rise from 24.4 per cent in 2023. Notably, 73 per cent of these owners have maintained their crypto assets for over a year, signifying a maturing market geared towards long-term investment.

While Bitcoin (62 per cent) and Ethereum (43 per cent) remain dominant portfolio staples, the emergence of xSGD (6 per cent ownership) signals a growing inclination towards stablecoins pegged to the local currency. Crypto’s utility is also expanding, with 52 per cent of holders now employing it for transactions, particularly among Millennials and Gen Z for retail and bill settlements.

As Eric Barbier, CEO of Triple-A, aptly puts it, “crypto is moving beyond adoption to real-world use, shaping the future of digital payments”.

Despite the global crypto rollercoaster, Singapore’s Web3 ecosystem remains steadfastly focused on “Buidl,” with a robust 40.3 per cent of projects dedicated to infrastructure development. This strong foundational layer underpins the growth of Decentralised Finance (DeFi at 18.4 per cent) and the rapidly expanding Non-Fungible Tokens and Gaming sectors (NFTs and Gaming at 13.8 per cent).

The venture capital landscape remains a critical enabler, constituting 13.8 per cent of the ecosystem. While overall Web3 funding in Singapore trailed behind the broader fintech sector in 2023, the ratio of deals in Crypto to Fintech maintained a strong 68.12 per cent, surpassing the 2021 figure of 60 per cent. In the first half of 2024, Singapore-based Web3 companies attracted a substantial US$742 million in investments, representing 64 per cent of the capital invested in the FinTech sector during the same period.

Singapore’s allure as a global Web3 nucleus is further amplified by its dedication to nurturing talent and offering globally competitive compensation packages. An estimated 2,433 individuals are currently employed within the sector, and over 75 per cent of local Web3 enterprises have declared their intent to expand their Singapore-based teams in 2025, with 60 per cent projecting an expansion of 50 per cent or more of their existing workforce. Web3 compensation routinely surpasses national benchmarks across various roles, attracting a skilled and adaptable workforce. The strategic acquisitions of Singaporean Web3 startups – such as Jupiter’s acquisition of Solana.FM and Coinhall, and Nansen’s acquisition of StakeWithUs – serve as irrefutable validation of the local ecosystem’s maturity and global recognition.

However, the report unflinchingly highlights persistent pain points voiced by Web3 builders. These include the pressing need for greater regulatory clarity, particularly concerning the definition of digital assets, to facilitate innovation within legal boundaries.

The high cost of compliance, especially concerning the demanding and expensive process of obtaining DPT licenses, is identified as a significant barrier, particularly for smaller and newer entities. The limited access to traditional banking services remains a critical impediment, affecting 59 per cent of respondents and hindering operational stability.

Also Read: APAC’s public sector sees crypto as a vehicle for cybercrimes: Chainalysis

Furthermore, a perceived lack of tailored government support compared to other global hubs, a strong desire for more inclusive regulatory collaboration, and a call for more accessible and clearly defined sandboxing opportunities are underscored as areas requiring urgent attention.

Despite these significant headwinds, Singapore’s unwavering commitment to fostering a symbiotic relationship between the public and private sectors, coupled with its robust talent pipeline, strategic geographical advantage, and vibrant community, firmly positions it for sustained dominance in the global Web3 arena. The city-state’s proven ability to attract major international Web3 events like TOKEN2049 and Solana Breakpoint further solidifies its reputation as a crucial global hub for innovation, investment, and talent.

As the Web3 industry continues its transformative trajectory, Singapore’s proactive, adaptive, and collaborative approach will be paramount in maintaining its competitive edge and firmly establishing its legacy as the undisputed on-chain state of Asia.

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Singapore’s deep tech startup SOMIN has earned international recognition after Google Deepmind cited its research in generative AI (GenAI) in a recent publication. The paper acknowledged SOMIN’s work as foundational to ACAI (AI Co-Creation for Advertising and Inspiration), a new system designed by DeepMind to automate ad creation and strategy development.

This milestone marks a significant moment for SOMIN, positioning the company as a key innovator in the evolving field of AI-powered marketing. While many generative AI tools focus on simplifying content production for users with limited creative experience, SOMIN has taken a more data-driven and strategic approach through its proprietary system, SOMONITOR.

At the heart of SOMIN’s contribution is SOMONITOR, an explainable AI framework designed for marketers to predict ad performance and refine strategies with clarity. Unlike many tools that act as black boxes, SOMONITOR provides transparent insights, allowing users to understand why particular decisions are made by the AI. This empowers marketing professionals to make more informed choices, tailoring content and delivery channels with precision.

One of SOMONITOR’s distinctive strengths lies in its predictive capabilities. It evaluates ads before they are launched, forecasting metrics such as click-through rates (CTR) using machine learning models trained on industry-specific data. This reduces the reliance on trial-and-error approaches, allowing teams to optimise campaigns with greater confidence.

In contrast to more template-driven AI tools such as ACAI or Mavic, which are typically aimed at non-specialist users, SOMONITOR serves as a robust platform for marketers seeking to enhance their strategic decision-making. By clustering content based on customer personas and aligning with real-time audience behaviours, the system facilitates more targeted and effective campaigns.

Also Read: Women in data: Busting myths, breaking barriers and building an inclusive future for tech

A growing concern in generative AI is the phenomenon of “hallucination”, where outputs appear convincing but are ultimately inaccurate. SOMIN addresses this challenge by anchoring its predictions in industry-verified data, ensuring recommendations remain reliable. Its integration with Global Web Index (GWI) also gives it access to rich consumer datasets, enabling deeper audience segmentation and more relevant content suggestions.

This data-backed approach is especially valuable as businesses navigate rapidly changing market conditions. Rather than relying solely on historical performance, SOMONITOR adapts to current consumer trends, an advantage that proves essential in dynamic sectors such as retail, automotive, and fast-moving consumer goods.

Collaborating with Google and the enterprise ecosystem

SOMIN’s recent recognition by Google DeepMind builds on its established relationship with Google. As an alumnus of the Google for Startups Accelerator and a certified Google Independent Software Vendor (ISV), SOMIN has benefitted from strategic partnerships, technical resources, and go-to-market support.

This includes receiving US$350,000 in Google Cloud credits and early access to the Gemini language model, bolstering SOMIN’s infrastructure and capabilities. Additionally, the company’s visibility within the Google ecosystem has led to industry connections with agencies such as Dentsu Asia Pacific, facilitating partnerships with brands including Toyota, Heineken, and Vienamil.

Through the Google Marketplace, enterprise customers can now directly access SOMIN’s solutions—an efficiency that streamlines procurement and expands reach.

Locally, SOMIN’s inclusion under Singapore’s Productivity Solutions Grant (PSG) and the IMDA GenAI Sandbox programme has lowered adoption barriers for small and medium-sized enterprises. By subsidising costs and promoting technological innovation, these initiatives have helped businesses implement AI without heavy upfront investments.

Several companies have reported substantial efficiency gains. Marketing agency NEO360, for example, reduced its proposal preparation time from three hours to 45 minutes, while BLAK Labs cut content planning hours by 70 per cent. Mothercare Singapore also improved its competitor research and customer segmentation workflows by as much as 80 per cent.

Also Read: Building an AI-ready Asia by bridging talent, technology, and cyber threats

These real-world outcomes demonstrate the utility of SOMIN’s solutions not just in theory but in daily operations across different industries.

Looking ahead: Human-AI collaboration in marketing

While large tech companies such as Meta and Google continue to dominate generative content production for SMEs, SOMIN is carving a niche in the enterprise segment where AI is increasingly seen as a collaborative tool rather than a replacement for human creativity.

By focusing on the four pillars of content strategy—social listening, competitor analysis, audience research, and business analytics—SOMIN is working to unify these domains under a single platform. Its long-term vision is to democratise strategic marketing insights, enabling businesses of all sizes to compete with data-backed decision-making.

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Image Credit: SOMIN

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The Agritech ClimAccelerator Singapore has officially launched its inaugural agritech programme focused on the Asia-Pacific region, marking a significant boost for climate-smart innovation in the sector.

Powered by Better Earth Ventures, this initiative aims to support startups in innovating, catalysing, and scaling their climate solutions.

The ClimAccelerator, a global programme backed by Europe’s leading climate innovation agency and community, Climate KIC, brings its extensive experience to the region. Over the past 15 years, Climate KIC has supported over 2,100 startups globally, facilitating more than €2 billion (approximately US$2.16 billion) in funding through its ClimAccelerator.

Also Read: SEA’s US$48B agritech revolution: Startups cultivating a smarter future

Better Earth Ventures has also supported over 370 startups that have collectively raised more than US$500 million in funding.

The programme is actively seeking applications from startups based in Australia, Indonesia, New Zealand, Singapore, Thailand, and Vietnam. Anchored in Singapore, the ClimAccelerator will offer crucial resources, access to networks and capital, climate impact measurement tools, and connections to leading investors and industry experts.

Startups with solutions in areas such as novel farming practices, biotech and biomaterials, supply chain, water and energy management, and digital agriculture are encouraged to apply.

Eligible entities must be registered in one of the aforementioned countries, have a technology readiness level (TRL) of 4 or above with validated prototypes ready for real-world testing, and be at the pre-seed stage or beyond, demonstrating traction, early commercial validation, or a clear scaling pathway.

Selected participants will benefit from strategic resources, industry connections, funding opportunities, and expert guidance to measure and enhance their climate impact. They will also have the opportunity to collaborate with leading investors, corporate partners, and agrifood innovation networks to accelerate their growth.

The launch comes at a critical time, as Asia-Pacific is home to over 60 per cent of the world’s population and many of the most climate-vulnerable agricultural regions. The region faces intensifying climate risks, including extreme weather, declining arable land, and water scarcity, potentially leading to a 15 per cent to 20 per cent reduction in agricultural productivity by 2050, with some crops facing up to a 50 per cent decrease.

Simultaneously, the demand for agrifood innovation is increasing, with investment in agritech startups in Asia-Pacific surpassing $8 billion in 2023.

Also Read: Agnition Ventures, Agrifood Futures launch Land x Launch to attract agritech startups to NZ

Rebecca Sharpe, Director of Better Earth Ventures, said: “We face urgent climate and food security challenges that require bold innovation and regional cooperation. This programme will foster an ecosystem to support agritech startups scale, driving climate resilience and sustainable food production. Better Earth Ventures is proud to be the partner to launch the AgriTech ClimAccelerator in Asia-Pacific.”

Applications for the programme close on Friday, 30th May at midnight Singapore time. Ten founders will be selected to participate, with the programme culminating in a demo day on Thursday, 6th November in Singapore. The AgriTech ClimAccelerator Singapore is supported by AgFunder, Enterprise Singapore, MarTech Collective, Rebbeck Consulting and Tomorrow Studio Ventures.

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