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Gobi Partners leads pre-Series A round of Malaysian reseller digital ecosystem Ejen2u

Ejen2u, a startup providing a reseller digital ecosystem in Malaysia, has secured an undisclosed sum in a pre-Series A funding round led by Gobi Partners through the Gobi Dana Impak Ventures fund.

Also Read: Gobi believes strong fundamentals will drive growth in innovation in Pakistan

Artem Ventures also participated.

Ejen2u will use the funds to expand its product catalogue to cater to various segments of the direct-to-consumer industry, including dropshipping, online storefronts, and setting up fulfilment services.

Founded by Sheikh Ezaiddin, Imran Hadi, and Taufiq Zakir, Ejen2u helps micro, small and medium enterprises — including brand owners, stockists, agents, and drop-shippers — increase their business. Its offerings include a cloud-based reseller management platform, reseller education platform, reseller-based venture builder, and several fintech solutions.

Also Read: Malaysian recommerce startup CompAsia rakes in Series A funding led by Gobi Partners

It has three primary offerings:

  • EjenGO, a SaaS solution, empowers SMEs and brand owners to amass over 500 clients and achieve a gross merchandise value of US$125 million.
  • EjenVenture caters to large enterprises and brands to help them build their own reseller distribution channel.
  • Women Empowerment Entrepreneurship Programme (WeMap) aims to upskill women entrepreneurs with over 100 topics. Launched in 2022, they have served 249 clients and educated over 15,000 participants on over 100 topics, such as marketing strategy, video and photo editing, sales, and business management.

Currently, Ejen2u’s platform serves over 340,000 resellers across Malaysia, including 600 women leaders since its 2019 inception. Nearly 85 per cent of Ejen2U’s users are women looking to generate additional income while staying home to care for their children.

Also Read: Khazanah-backed Gobi Dana Impak Ventures invests in Care Concierge

“While our EjenGo platform serves as an initial attraction for our clients, our true differentiator lies in our holistic approach beyond technology. This includes our comprehensive soft skills workshops and the impactful WeMap programme for women who represent 85 per centof our users. We firmly believe that the core strength of any brand resides in its human capital. By relieving our clients of burdensome bookkeeping tasks, we empower their agents and resellers to represent the brand more effectively, leading to enhanced sales and overall brand growth,” Ejen2u Founder and CEO Sheikh Ezaiddin said.

Image Credit: Ejen2u.

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How network security came to be the lifeline to patient safety and trust

In an industry where lives are at stake and privacy is paramount, ensuring seamless, effective patient experiences has been no small undertaking. Patient expectations, growing demand for digital healthcare services, staff shortage, and a plethora of evolving challenges continue to put pressure on healthcare organisations across Singapore and the region. Unsurprisingly, Mordor Intelligence expects the Asia Pacific (APAC) healthcare IT market to register a CAGR of 8.5 per cent between 2023 and 2028.

While Singapore’s Smart Health Initiatives look toward adopting emerging technologies to vastly improve patient experiences, data breaches underscore the importance of cybersecurity in healthcare, where legacy network security infrastructures can have serious implications for both the healthcare organisation and the patient.

As the industry continues to push towards digital-first healthcare services, a modernised network will be critical in empowering healthcare organisations to digitally transform in a secure manner, all the while positively reimagining the patient experience.

Protecting healthcare networks from edge to cloud

Network surface areas have expanded rapidly, and so, too, has the potential for cyberattacks. In response, healthcare organisations have begun to adopt a micro-segmentation strategy that aligns with implementing an edge-to-cloud Zero Trust security model.

By utilising software-defined authentication and authorisation controls and policies that ensure users receive only the necessary network privileges, edge-to-cloud Zero Trust security models pose several advantages, such as the ability to dynamically segment devices and users through contextual considerations versus just device type.

As a result, healthcare IT teams can provide a differentiated level of access regardless of whether the device belongs to staff, the facilities department (think IoT and building automation), visitors, or patients — enabling all users to connect their devices to the network seamlessly.

Also Read: The state of cybersecurity in 2023: How APAC organisations can stay ahead of the curve

A comprehensive Zero Trust network security model should also perform ongoing security checks, as continuous monitoring helps identify abnormal behaviour as needed and enables remediation in the case of a cyberattack on critical healthcare data.

For environments that offer access from anywhere, healthcare organisations should also consider security controls that can be applied to devices no matter where they connect. Secure Access Service Edge (SASE) architectures and Security Service Edge (SSE) capability offer the flexibility to choose integrated solutions using a multi-vendor approach or, ideally, embrace a Unified SASE approach from a single vendor. This way, new medical devices or assets can be easily integrated and managed across the healthcare organisation, thereby augmenting efficiency across patient touchpoints.

Reimagining network operations with intelligence

With the right infrastructure, artificial intelligence (AI) can assist IT teams by reducing time spent on manual tasks, streamlining troubleshooting, and unlocking a slew of opportunities for optimisation.

AI networking features not only help healthcare organisations understand their networks’ performance but also proactively identify issues. AI-powered profiling of endpoints even provides an accurate view of the types and number of devices connected to healthcare networks — empowering a holistic overview of the edge.

By minimising guesswork associated with older management solutions and infrastructure, real-time insights and alerts enable IT teams to put together better security profiles. Healthcare practitioners can also focus on more important strategic tasks and ensure an optimal environment for critical high-performance clinical applications.

Advancing healthcare modernisation with Wi-Fi

Alongside an increased attack surface and a lack of resources and skills to properly secure medical equipment, guest wireless devices, and more from cyberattacks, healthcare organisations face significant vulnerabilities that put sensitive patient data at risk. Above all, these vulnerabilities put patient safety at stake.

Also Read: Network services are going the SaaS way. Here’s why

Fortunately, new Wi-Fi standards have consistently offered connectivity futureproofing for older and newer devices without any negative effects. Wi-Fi 6E standards, for instance, allow older devices to remain connected to the 2.4 GHz Wi-Fi network but put high-performance endpoints — such as laptops and mobile devices — on the “workhorse” 5GHz Wi-Fi network. With the newest Wi-Fi 6E capable devices connected to the 6GHz Wi-Fi network, this division of radio frequency bandwidth facilitates less radio interference and ensures seamless performance in the long term.

As Singapore forges ahead with its Smart Health Initiatives to develop increasingly digital-first healthcare solutions that proactively meet the needs of an ageing population, the industry will no doubt move towards featuring easy-to-use IoT devices more broadly.

In this endeavour, the significance of a robustly secured IoT infrastructure cannot be overstated. The incorporation of IoT necessitates an extra layer of caution, given its potential impact on patient well-being, where even the slightest disruption to connectivity can have catastrophic consequences.

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‘Our early SEA years were a great training for the challenges of MENA’: Wego CEO

Wego CEO and Co-Founder Ross Veitch

Wego, an online travel marketplace in the Middle East and North Africa (MENA), recently snapped up Travelstop, a business travel and expense management company.

With this acquisition, Wego aims to enter business travel and expense management. The deal will also empower Travelstop to tap into Wego’s regional network and provide enhanced services to its customers.

e27 spoke to Wego CEO and Co-Founder Ross Veitch to learn more about the deal, the post-COVID-19 trends in the travel sector in Southeast Asia and the Travel, and more.

Excerpts:

Can you share insights into how the travel industry has evolved in the MENA region post-COVID-19 and how Wego plans to adapt to these changes?

The MENA region has rebounded strongly and relatively quickly from the COVID-19 shutdown. The Gulf is experiencing a mini-boom from high oil prices. Consumers travel at record levels despite airfares being significantly higher than pre-covid levels.

Also Read: Wego acquires Travelstop to expand into business travel

During the pandemic period, Wego doubled down on product development. We started COVID-19 with our marketplace business but exited it with both marketplace and online travel agency (OTA) businesses. This allows consumers to book directly with Wego and enables us to help our users throughout the entire travel journey end-to-end.

With the acquisition of Travelstop, what trends in business travel and expense management do you foresee becoming more prominent in the post-COVID travel landscape?

Business travellers of today, particularly the younger generations, prefer to book their own travel and make their own choices rather than being forced to have a corporate travel agent do it for them. This generation has grown up with simple-to-use mobile apps and websites and expects the same for their business travel.

Travelstop has been designed to address the needs of this group while overlaying all the special deals, rules, approvals, reporting and duty of care requirements that businesses need.

How does Wego plan to leverage technology and innovation to meet the changing demands of travellers in a post-pandemic world?

From day one, Wego has been focused on solving problems in the travel sector by applying technology. Advances in AI are going to transform all industries. Within the travel industry, Wego will be at the forefront of figuring out how to innovate with the fantastic new toolkit we have at our disposal.

Please discuss some of the unique challenges that Wego might encounter while navigating the MENA market in the context of this new venture.

A challenge but also a massive opportunity is that most business travel in the MENA region is still self-managed or outsourced to an old-school travel agency. This is particularly the case with SMEs. We see an obvious opportunity to migrate these self-managed business travel bookers into Travelstop and then to sign up more travellers or departments within the same company.

How do you plan to address regulatory and cultural differences when offering business travel services in various countries within the MENA region?

Like Southeast Asia, the Middle East is a collection of separate countries, each with its own characteristics, consumer behaviours, regulatory requirements, etc.

Also Read: In SEA, Millennial Muslims in Indonesia are more confident about using AI for travel: HHWT

Wego has been operating in the Middle East for over a decade; indeed, we are now dual-headquartered between Dubai and Singapore. Our early years in SEA were great training for the challenges of the MENA region.

Travelstop has a presence in Southeast Asia. Could you elaborate on the maturity of the business travel and expense management space in this region and how Travelstop’s existing operations fit into Wego’s strategy?

The MENA and APAC regions are relatively under-penetrated in managed business travel and expense management, so they are wide open and ready to be disrupted.

Given the presence of established players in the business travel sector, what competitive advantages does Wego believe it has in Southeast Asia?

We’ve been designing, building and operating websites and apps for nearly 20 years now and will bring everything we’ve learned in the B2C trenches to the challenge of making it surprisingly quick and easy to get your work travel bookings and expense management done.

Also Read: Use Triphie to get highly customised itineraries for your next trip to Malaysia

Can you provide insights into the integration plan for Travelstop within Wego and how this will enhance the overall user experience for business travellers?

We’ll have more to announce about this shortly, but many synergies are obvious, for example, sharing suppliers across Wego and Travelstop.

Image Credit: Wego

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East Ventures, SV Investment launch US$100M fund to bridge SEA, Korea startup ecosystems

Southeast Asian VC firm East Ventures and Seoul-based SV Investment have launched a new US$100 million fund

The East Ventures South Korea fund aims to open the investment corridor between the Southeast Asian and Korean venture ecosystems, including capital investment, knowledge transfer, and network sharing.

The fund will invest in companies across biotech, healthcare, future mobility, green technology, and media & content.

“This fund represents a powerful synergy between East Ventures’s deep expertise in the Indonesian and Southeast Asia startup ecosystem and SV Investment’s rich experience in the South Korean market. Together, we aim to unlock the immense potential of the Southeast Asia-South Korea corridor, nurturing and accelerating the growth of startups within the region,” said Roderick Purwana, Managing Partner at East Ventures.

The partnership between Indonesia and Korea holds immense promise for collaboration in the tech industry and startup ecosystem. Indonesia offers a burgeoning market and a pool of young, tech-savvy talent, while Korea boasts a track record of technological excellence and global reach.

Also Read: Here’s why startups should consider South Korea for business expansion

By joining forces, Indonesia and Korea can catalyse the growth of startups, enhance technological capabilities, and tap into the vast opportunities within Southeast Asia and beyond.

The East Ventures South Korea fund will be managed collaboratively by leading VCs from both countries. It aims to facilitate Korean tech startups and companies in attracting foreign capital, promoting overseas venture company IPOs, and exchanging valuable expertise and know-how between the ecosystem.

David Junghun Bang, Managing Partner at SV Investment, said: “This collaboration will open up a gate for both Korean and Southeast Asian tech startups who have been pushing hard to scale up in the global market and represent our commitment to support them continuously.”

Founded in 2009 in Indonesia, East Ventures has invested in over 300 seed and growth-stage tech companies, recorded strong financial returns, and created positive social and environmental impacts. Its portfolio companies include Tokopedia, Traveloka, Waresix, Xendit, Sociolla, and ShopBack.

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WORQ closes pre-Series B round to expand co-working spaces in Malaysia

Stephanie Ping, CEO and Co-Founder of WORQ

Malaysia-based coworking and flexible space provider WORQ has closed an undisclosed amount in a pre-Series B funding round from global asset management firm Phillip Capital.

Investors in this round include the Leong family office of property developer Mah Sing Group.

The funding raised will be used for space expansion. As per a statement, WORQ is currently on track to double its space under management by the end of 2023 and aims to triple that space to 450,000 sqft by 2025.

Also Read: There is an opportunity in every winter: Stephanie Ping of WorQ

Founded in 2017, WORQ aims to make real estate more accessible by offering office spaces designed like Google’s, making real estate available to users through a space-as-a-service approach.

In 2023, the company claims to have achieved an 80 per cent revenue growth while maintaining mid-teen net profit margins. The firm said the demand for flexible office space is on the rise, with growing interest not only from its traditional clients like tech startups and SMEs but also from global companies expanding into the region.

“We have built a network of one-stop business centres that serve as vital infrastructure for foreign and local business formation in Malaysia,” said CEO Stephanie Ping.

Ping also sees this as a pivotal element in the job creation cycle, fostering upskilling and knowledge transfer to support Malaysia’s long-term sustainable development through high-income job opportunities.

Fundraising or preparing your startup for fundraising? Build your investor network, search from 400+ SEA investors on e27, and get connected or get insights regarding fundraising. Try e27 Pro for free today.

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PR’s unchanging essence: Human connections amidst AI and automation

In a world marked by rapid technological advancement and the relentless march of artificial intelligence (AI) and automation, it might seem paradoxical to suggest that the heart of public relations (PR) remains rooted in human connections.

Yet, as we at iOli have discovered, even amidst the tech revolution, the essence of PR continues to thrive on genuine human connections and a personal touch with clients and media. Our approach is one that marries tradition with innovation, recognising that while AI and automation have transformed the PR landscape, they have not diminished the irreplaceable value of human relationships.

The resilience of human connections

The digital age has brought forth transformative changes in PR, reshaping how businesses and individuals communicate with their audiences. AI-driven tools now help us analyse vast amounts of data, identify trends, and even draft press releases. Automated social media management platforms schedule posts with impeccable precision, and chatbots respond to inquiries around the clock.

While these technological advancements undeniably streamline many aspects of PR, they cannot replace the emotional intelligence and nuanced understanding that human PR professionals bring to the table.

It is important for PR practitioners to embrace these technological innovations as valuable tools in our PR arsenal whilst also understanding that PR is fundamentally about people.

Also Read: Empowering women entrepreneurs: Breaking stereotypes, building success

In an era where automation is often seen as the way forward, our commitment to maintaining the personal touch is our way of ensuring that the core values of PR are preserved. It’s a delicate balancing act between tradition and innovation, and it is what sets us apart.

The essence of PR lies in building relationships, fostering trust, and understanding the unique needs and perspectives of clients and the media. It’s about more than just disseminating information; it’s about creating connections that resonate.

While AI can help us identify media contacts and suggest communication strategies, it can’t replicate the empathetic conversations that human PR professionals engage in daily. It can’t understand the subtle nuances of tone, body language, or unspoken emotions that play a crucial role in effective communication.

One of the most vital aspects of PR is storytelling. Crafting compelling narratives that capture the essence of a brand or a client’s message requires an innate understanding of human psychology and emotions.

While AI can assist in data analysis and content generation, it cannot replace the creativity, empathy, and intuition that humans possess when it comes to storytelling. The ability to weave a narrative that resonates with the target audience and elicits an emotional response is a uniquely human skill that remains at the heart of PR.

Furthermore, the value of human connections in PR extends to crisis management and reputation repair. When a crisis hits, clients need more than automated responses and pre-programmed statements.

They need a trusted partner who can navigate the storm with them, offering genuine support and reassurance. The human touch in crisis communication is what can turn a potential disaster into an opportunity for redemption and growth.

Also Read: 5 common challenges marketing professionals face today

Media relationships are another cornerstone of PR success. While technology can help identify potential media contacts, it is the cultivation of genuine relationships with journalists and editors that leads to meaningful coverage.

Balancing tradition and innovation

Building trust and credibility with the media requires personal interactions, an understanding of their preferences, and a keen awareness of the stories that resonate with their audience. These connections are built over time through shared experiences and mutual respect.

In our approach at iOli, we embrace technology to enhance our efficiency and effectiveness, but we never lose sight of the fact that PR is fundamentally a human endeavour. We invest in ongoing dialogues and development for our team members, emphasising the importance of emotional intelligence, communication skills, and the ability to adapt to evolving media landscapes.

The synergy between tradition and innovation is evident in the way we blend old-fashioned relationship-building with cutting-edge data analytics. We understand that AI can help us identify emerging trends and target our outreach, but it is our human professionals who interpret the data, craft the messages, and establish the connections that truly matter. The two elements complement each other, creating a holistic approach to PR that combines the best of both worlds.

As I tell all my students and everyone who is listening, the PR landscape will continue to evolve in the digital age, but it is essential to recognise that the heart of PR lies in human connections. While AI and automation have transformed the industry and offer valuable tools, they can never replace the emotional intelligence, creativity, and empathy that human PR professionals bring to their work.

At iOli, we remain traditional in our commitment to genuine relationships while equally innovative in our use of technology. We believe that this balanced approach is the key to delivering exceptional results for our clients and maintaining the core values of PR in a rapidly changing world. In the end, it’s the human touch that makes all the difference.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram groupFB community, or like the e27 Facebook page

Image credit: iOli Communications

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Grab-backed Good Doctor shifts focus to Indonesia after US$10M funding

Good Doctor CEO Danu Wicaksana

Indonesia-based telehealth startup Good Doctor has secured US$10 million in a series A funding round led by MDI Ventures, with participation from existing investor Grab.

With the capital, Good Doctor plans to expand its services across Indonesia, aiming to provide access to one doctor for every family while achieving profitability within the next 18 months.

“The new funding will be used for several things, including tech platform development, especially to cater to our enterprise clients. We’ll also utilise the investments for new product and services development, as well as for company operations,” said CEO Danu Wicaksana.

Founded in 2018, Good Doctor allows customers to consult doctors online, buy medicines from Health Mall, and book offline doctor appointments at hospital partners.

Also Read: Healthtech data: The race for new oil in Southeast Asia

The funding shift has transformed the healthtech startup’s corporate structure, with MDI and Grab becoming minority shareholders, effectively ending the joint venture that included SoftBank Vision Fund and China’s Ping An.

Following its exit from the Thai market in February, Good Doctor has redirected its full focus to Indonesia. The startup claims it has experienced positive growth in Indonesia, operating both as a standalone app and as part of GrabHealth.

Good Doctor’s strategy within GrabHealth is geared toward individual consumers, while its standalone app primarily caters to enterprise clients.

The company boasts partnerships with over 2,500 doctors and 4,500 healthcare facilities, including pharmacies, hospitals, clinics, and official health laboratories. These partnerships serve a customer base of over 2,500 companies and 15 million users in both the B2B and B2C sectors.

Looking ahead, Good Doctor aims to enter the business-to-government segment and advocate for integrating telehealth services into Indonesia’s health insurance program, BPJS Kesehatan.

Fundraising or preparing your startup for fundraising? Build your investor network, search from 400+ SEA investors on e27, and get connected or get insights regarding fundraising. Try e27 Pro for free today.

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Fintech funding in Q3: Indonesia witnesses 94% plunge while Vietnam sees 190% surge

Fintech funding raised by Indonesian startups plunged 94 per cent to just US$21 million in Q3 2023 from US$352 million in the same period last year, according to a Tracxn report. The fintech investments in Q3 2023 saw a 7 per cent drop from the previous quarter.

The sharp decline is due to the absence of late-stage investments in Q3 2023.

Seed-stage funding for the last quarter stood at US$1 million, a 94 per cent decrease from Q3 2022 and an 87 per cent drop from Q2 2023.

Also Read: Fintech investments in SEA see record drop in Q3: Tracxn

No new fintech unicorns emerged in Indonesia in the past two quarters, as against one new unicorn in Q3 2022. Further, only one acquisition was recorded in Q3 2023.

Payments and investment tech were the only funded sectors in Q3 2023. Payments startups raised US$20 million, a 92 per cent drop from US$250 million in Q3 2022. On the other hand, investment tech companies secured US$1 million in Q3 2023, an 82 per cent decline from Q3 2022. There was no funding in Q2 2023 in this space.

East Ventures, Mandiri Capital Indonesia, and Alpha JWC Ventures were the most active investors in the Indonesia fintech landscape. Iterative was the most active investor in the seed stage during Q3 2023, while SWC and XCV were the most active early-stage investors.

Furthermore, the fintech sector in Indonesia is showing a downward trend, with only US$343 million raised in 2023, the lowest in the last five years.

In contrast, the Vietnamese fintech startups secured US$29 million in funding in Q3 2023, a 190 per cent growth from Q3 2022 and a massive jump of 2,800 per cent from US$1.1 million raised in Q2 2023. This is despite the lack of late-stage rounds in Q3 2023.

The fintech sector in Vietnam attracted early-stage investments worth US$28 million in Q3 2023, a growth of 1300 per cent when compared with US$2.5 million raised in Q3 2022. Seed-stage funding stood at US$1.1 million, similar to Q2 2023, but fell 86 per cent from US$8 million raised in Q3 2022.

Also Read: The future of Indonesia’s payment services: 3 predictions for the advancement of direct debit

Alternative lending, banking tech, and insurance IT were the top-performing segments in the overall Vietnamese fintech sector in Q3 2023.

There was no activity in terms of IPOs and unicorns in Q3 2023. No local fintech companies went public in Q3 2023, and no new unicorns emerged. Further, only one acquisition occurred in Q3 2023, as against one in Q2 2023 and none in Q3 2022.

Y Combinator, Thinkzone, and Resolution Ventures were the most active institutional investors in Q3 2023.

Copyright: hanoiphotography

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1982 Ventures hires former MDI Ventures exec as Regional Lead, to hit first close of US$50M Fund II in early 2024

Amiyandra Suratman

1982 Ventures, an early-stage VC firm in Southeast Asia, has appointed Amiyandra Suratman as Regional VC Ecosystem and Platform Lead based in Jakarta, Indonesia.

In this role, she will support the fund with strategic stakeholder relations, including portfolio companies, Limited Partners, and corporate and ecosystem partners.

The hiring comes as 1982 Ventures prepares to launch its second fund, targeted at US$50 million. According to Founding Partner Herston Powers, the VC firm has raised about a quarter of the target and expects to hit the first close in early 2024. Fund II will look to invest in 30-35 startups across fintech and tech infrastructure.

Also Read: 1982 Ventures invests in fintech platform for social commerce sellers Orderfaz

Suratman brings extensive experience in managing partnerships, building platforms for startup founders and supporting corporates in fostering collaboration with the VC and startup ecosystem. Previously, she managed Strategic Synergy at MDI Ventures, the corporate VC arm of Telkom Indonesia. She managed the synergy between MDI’s startup portfolios and state-owned enterprises and programmes.

Before MDI, Suratman held senior roles in sales, business development and partnerships at Innovation Factory Block71 Jakarta, a partnership between the National University of Singapore and Salim Group. She established a series of accelerators, market access and corporate innovation programmes.

Established in early 2020, the fund focuses on seed-stage fintech startups in Southeast Asia. By the end of 2021, the company said that its portfolio firms had made nearly 3x return, with first-round investments in Brick, Infina (YC S21), Homebase (YC W21) Wagely, Go Zayaan, Lista, Bluesheets, and Monit, among others.

1982 Ventures is backed by global institutions, MNCs, major family offices, general partners of leading VC funds and unicorn founders.

Last year, 1982 Ventures announced the final close of its debut seed fund with over US$20 million in committed capital. It is backed by the family office of an Indonesian conglomerate, Trihill Capital, US fintech unicorn Carta, Genting Group’s venture arm, US fund of funds First Close Partners, and rali_cap.

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Circular raises US$7.6M funding for electronic gadgets subscription service

(L-R) Circular Co-Founders Pantha Roy, George Oliver, Nick Ramsay, and Yaniv Bernstein

Circular, a Y Combinator-backed subscription service focused on high-end consumer electronics, has closed its seed funding round of US$7.6 million, led by AirTree Ventures, at a US$30 million valuation.

YC Continuity Fund, Global Founders Capital, Partech Ventures, and January Capital also co-invested. Additionally, notable angels, including the founders of PropertyGuru, Funding Societies, Stashaway, Carousell and Nutmeg, also joined the round.

With these funds, Circular is expanding its offerings in Singapore, doubling down on its expansion in Australia, and scaling its B2B offering to address the underserved startup and SME segments in both markets.

Also Read: How brands are crafting communities through the art of visual storytelling

Founded in Singapore in 2021 by Nick Ramsay, George Oliver, Pantha Roy, and Yaniv Bernstein, Circular offers customers subscriptions on a wide range of premium tech devices with free damage protection that covers up to 90 per cent of the repair cost.

Through a flexible and affordable monthly subscription, the startup allows customers to sustainably access the latest tech gadgets at a fraction of the cost. Adding to its core categories of phones, tablets and laptops, Circular recently began offering popular gaming products as part of its Singapore catalogue.

The company claims to have grown 3X in the last 12 months and plans to grow 3X more across Singapore and Australia in the coming year.

Circular’s business model maximises value while minimising waste by ensuring each device is utilised until the end of its usable life. By offering refurbished devices, in addition to brand-new options, and partnering with industry-leading specialists in refurbishment, Circular helps ensure that the precious resources used in the production of consumer electronics are put to good use by being brought back into market circulation until the end of its product life cycle.

Moreover, cost-savings are passed on to the consumer, allowing Circular to package unique and attractive subscription offerings. Using the iPhone 15 Pro Max 256GB as an example, subscribers can save up to SG$955 compared to purchasing the phone outright from Apple, with no device protection.

“The problem of tech device underutilisation is huge, and Circular aims to help curtail it with our subscription model. By keeping products in use for longer – and keeping precious materials out of landfills – we hope to gradually shift patterns of consumption and reduce our collective burden on the environment,” CEO Ramsay said.

Image Credit: Cicrular

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