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Navigating the digital divide: Strategies for SMEs in embracing technological change

As Singapore’s small and medium-sized enterprises (SMEs) navigate the choppy waters of a dynamic global economy, they find themselves at a crucial crossroads. The thrust towards digitalisation is not just a trend but a lifeline as businesses increasingly turn to cloud computing, AI, and big data to enhance operations and unlock new market potentials. Yet, this digital evolution unfolds against a backdrop of formidable economic challenges.

According to the DBS Bank’s SME Pulse Check Survey 2023, the primary concerns for SMEs are rising global interest rates, identified by 50 per cent of respondents, and labour costs and availability, noted by 43 per cent. Furthermore, the Goods and Services Tax (GST) in Singapore saw an increase from seven per cent to eight per cent on January 1, 2023, and underwent another hike from eight per cent to nine per cent on January 1, 2024.

In response to these economic pressures, many SMEs are turning to digitalisation as a strategic solution. Approximately 32 per cent of SMEs aim to reduce business expenses and enhance operational efficiency through technological advancements this year. In recognition of these benefits, a notable 36 per cent of local SMEs have significantly digitised their operations.

Singapore’s economic narrative in 2023 was one of a narrow escape from a technical recession, inching forward with a 0.1 per cent growth in the second quarter after a 0.3 per cent contraction in the first quarter. This razor-thin margin underscores the urgency for SMEs to reimagine and reinvent.

In today’s economic landscape, innovation is not a luxury but a necessity for survival. SMEs are increasingly realising that adopting technologies and undergoing digital transformation is not just about keeping pace — it’s about staying ahead. It’s a critical response to a customer base that demands fast, intuitive, and seamless services.

Transforming challenges into opportunities: Strategies for SMEs to optimise cash flow and manage costs

In the rapidly evolving economic landscape of Singapore, SMEs face the dual challenge of staying competitive while managing financial pressures. To transform these challenges into opportunities, it’s essential for SMEs to adopt these three key strategies that optimise cash flow and manage costs effectively. Each of these strategies offers a unique avenue for SMEs to navigate and thrive in the current economic climate.

Gaining insights into cash flow

According to DBS’s SME Pulse Check Survey, ‘ensuring consistent cash flow and managing costs’ remains the top business priority for 62 per cent of SMEs in 2023, particularly in a persistently challenging business environment.

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For many SMEs, understanding the nuances of cash flows is a complex task typically reserved for professional finance teams. However, given the size and resource constraints of SMEs, maintaining a full-fledged finance team is often not feasible. Fortunately, the relative simplicity of SME operations makes them ideal candidates for technological solutions.

Implementing a robust finance stack, which includes accounting software integrated with a spend management solution, can be a game-changer. Such systems enable SMEs to gain detailed insights into critical financial questions: How much cash is on hand? Where is the revenue coming from, and where are expenses going?

With access to almost real-time data on money movement, SMEs can analyse and improve their cash flow. Key considerations include evaluating whether customers are paying on time, assessing the fairness of credit terms, negotiating better terms with major vendors, and ensuring that spending stays within budget.

Strategic cash financial management

In an environment of rising interest rates, strategic deployment of excess cash into interest-bearing investments or deposits can yield attractive returns. By understanding their cash flow and anticipating upcoming business payments, SMEs can time their major cash outflows efficiently. This allows them to maintain a lower level of buffer cash and invest the excess in interest-bearing opportunities.

Additionally, for SMEs engaged in significant overseas trade, foreign exchange (FX) and bank charges can accumulate substantially. To mitigate these costs, SMEs might consider digital business accounts or remittance specialists offering improved FX rates.

Outsourcing accounting work

High labour costs in Singapore present a significant challenge for SMEs managing their finances. The average salary for a certified finance manager is around SG$91,000 (US$67,440), whereas engaging with an accounting firm can be much more cost-effective.

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In fact, outsourcing accounting and financial management tasks to external agencies or adopting digital tools offers a cost-effective alternative. This approach reduces the overhead associated with an in-house finance team and provides access to professional financial expertise at a lower cost.

Digitalisation can also improve productivity and provide real-time insights into cash flow, which is crucial for effective financial management. However, digitalisation is not an easy process, and accounting is one of the easiest roles to start with.

Working with a digital outsourced firm can help accelerate this transition without the risk of business disruption. Embracing this digital approach allows SMEs to streamline their financial operations, ensuring they remain agile and responsive in a dynamic business environment.

Moreover, leveraging solutions like expense management cards can enhance fund allocation accuracy and help SMEs stay within budget for specific functions. By utilising these external resources, SMEs are free to concentrate more on core business activities, thereby fostering growth and innovation.

Embracing a digital future

In conclusion, Singapore’s SMEs stand at the forefront of digital proficiency, embodying the potential to pioneer in innovation and operational efficiency. By adopting the right mindset, leveraging appropriate tools, and utilising available support, these businesses are well-positioned to transform potential challenges into opportunities for growth and success.

This approach not only bolsters their individual capabilities but also contributes significantly to the broader economic landscape, reinforcing Singapore’s status as a hub of technological advancement and business excellence. 

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