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Flying Cape nets US$1.5M to scale its edutech platform in Southeast Asia, China

Flying Cape

Flying Cape, a Singapore-based edutech startup, announced today it has secured US$1.5 million in Series A investment from startup builder Start-up O, EduSpaze, and undisclosed angels.

The startup said in a press note that it will use the money to scale its operations across China and Southeast Asia. This will enable an interconnected educational ecosystem that brings Singapore’s education curriculum and content to international learners. 

Dr Paul Kim, CTO and Assistant Dean of Stanford University’s Graduate School of Education, has joined the Board of Advisors of Flying Cape. He will guide the construction of technological tools to support the startup’s educational development goals, recommendation framework, and methodology for curriculum development.

Founded in 2015, Flying Cape helps parents understand their children’s learning styles, hobbies, and passions. It also helps them identify appropriate classes for their children through tailored suggestions made by its proprietary SMART diagnostic assessment tools.

The company claims it is powering 10 SMART marketplaces that cater to a diverse range of learners, from children to adults. It has collaborated with almost 1,000 partners in Singapore and overseas. 

Also Read: Indonesian edtech startup HarukaEDU secures Series C funding led by American global trading firm SIG, expanding into B2B services

As the pandemic has transformed the education landscape, Flying Cape claims that its traffic and transaction volumes have risen by more than 400 per cent over the last 12 months. “Through this period, we have seen local education players in Singapore evolve, and emerge with more innovative digitalised content and engaging learning concepts to better prepare learners for the future,” said founder and CEO Jamie Tan.  

“To give learners more options for finding just the right fit for their learning, we are also working closely with overseas education providers to offer a larger variety of enrichment options — such as Chinese Language and Art educators from China and music instructors from London,” said  Lydia Ang, Head of Business Development at Flying Cape. 

Flying Cape plans to commence the Flying Cape Ontario Secondary School Diploma (OSSD) programme in China this September. It offers students the fundamental skills needed for higher education through the design of interactive learning modes supported by bilingual teachers. 

The expansion comes at a time when China applies an unprecedented crackdown on tutoring firms that are making a profit by teaching core subjects after school, and bars companies that operate edutech platforms from raising capital through initial public offerings.

Image: Flying Cape

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Loship rakes in US$12M to grow its B2B delivery service for small stores, F&Bs in Vietnam

Loship team

Loship, a one-hour e-commerce delivery startup in Vietnam, announced today it has secured US$12 million in a pre-Series C round of equity financing co-led by BAce Capital, a VC firm backed by Ant Group, and the direct investment unit of Sun Hung Kai & Co., a Hong Kong-listed a leading alternative investment company.

The co-investors are MetaPlanet Holdings (Skype co-founder-backed VC firm in Estonia), Wealth Well (Saudi Arabia), Prism Ventures (Singapore), and SQ Capital Group (Hong Kong).

A slew of individual investors also participated, including Mojtaba Akhbari  (former Vice President of Starbucks), Tim Neville (CEO, APAC at FNZ Group), Ben Fitzpatrick (Director, Global Macro Sales at BNP Paribas), Wayne Cowden (founder and CEO at DASS-Inc.), Simon Eglise (MD at EC1 Partners), Quentin Flannery (Director of Ilwella), Jonathon Feil (Director at Prenzler Group), and Milan Reinartz (CEO at iVS).

The round comes close on the heels of Loship’s undisclosed bridge funding round led by MetaPlanet in February 2021.

Loship will use the proceeds from the latest round to deepen its presence in key markets, expand the business into new regions, and fuel its latest growth area — the B2B delivery offering for small F&B businesses and mom-and-pop shops.

Also Read: How Loship gives its rivals a run for their money in Vietnam with a unique combination of food delivery and podcasting

“We have a very clear path to profitability as well as strategic plans on how to get there. Next on our agenda is to bring Loship services to customers living in all parts of Vietnam, especially the lower-tier markets. We will also use the funding to drive forward instant commerce delivery in under an hour,” said co-founder and CEO Trung Hoang Nguyen.

As part of the deal, BAce Capital founder Benny Chen has joined Loship’s Board of Directors. He was on the board of Zomato and Paytm with extensive experience in food delivery and fintech startups across China, India, and Southeast Asia.

Established in 2017, Loship is a distribution network, filling the massive demand for immediate deliveries. It has a wide range of services including food delivery (Loship), grocery delivery (Lomart), ride-hailing (Loxe), medicine delivery (Lomed), laundry service (Lozat), package delivery (Lo-send), flower delivery (Lohoa), beauty products delivery (LoBeauty), and B2B supply delivery (Losupply).

Currently, Loship has a fleet of more than 70,000 drivers and 200,000 merchants. It serves almost two million customers across Hanoi, Ho Chi Minh City, Da Nang, Can Tho, and Bien Hoa.

“Loship creates a strong ecosystem which adds value to small business, customers as well as riders. Under Trung’s entrepreneurship and leadership, we saw the company get much stronger during the pandemic by constantly bringing product and service innovation to its merchants and users. We strongly believe in local entrepreneurs to understand the market and people’s needs better in a great potential market like Vietnam,” said Chen.

Loship had earlier closed its Series A and B rounds from several investors, including South Korea’s Smilegate Investment, Hana Financial Group, and Golden Gate Ventures. Prior to these, it bagged a bridge funding in a Vulpes Investment-led bridge round in October 2020.

Image Credit: Loship

 

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More troubles for Binance as the startup ordered to cease operations in Malaysia

Malaysia is the latest to join the countries taking action against Binance as its market regulator has ordered the company to cease operations in the country.

The cryptocurrency exchange is accused of illegally operating in the country by the Securities Commission (SC) of Malaysia.

The commission has issued a public reprimand against the firm, its CEO Zhao Changpeng, and its three entities registered in the UK, Lithuania, and Singapore.

Also Read: How Binance acquired 35 per cent market share in a year with its new crypto derivatives line

All these four entities have been ordered to cease operations, including their media and marketing activities in Malaysia, within 14 business days from 26 July 2021.

It means that the exchange can no longer circulate, publish, and send advertisements and other marketing material to Malaysian investors.

The market regulator has also advised investors to stop dealing with and investing through Binance. In addition, people who have accounts with the exchange have been warned to cease trading through its platforms and withdraw their investments immediately.

The order also restricts Malaysian investors from accessing Binance’s Telegram group.

Also Read: Thailand’s Brooker Group to invest US$48M into Binance, Uniswap, other DeFi projects

Binance has been under immense pressure from the market regulators of various countries across the globe. Last month, Italy’s financial regulator issued a warning against Binance after it was found out that the platform was not authorised to offer services in the country.

Apart from Italy, countries like Germany, Poland, Japan, Thailand, Singapore, the US, and the UK are also on a collision course with the exchange.

Early last months, Barclays customers in the UK were blocked from transferring funds to Binance after the latter faced heat from global regulators. The bank told customers they would no longer be able to send credit and debit card payments to Binance.

Meanwhile, the crypto exchange has announced plans to shut down crypto derivatives trading in Germany, Italy, and the Netherlands.

As per Cruncbase, since its inception, Binance has raised a total of US$35 million in funding over 10 rounds from investors including Vertex Ventures Southeast Asia & India.

Image Credit: Binance

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Temasek, DBS team up to launch growth US$500M debt financing platform for Asia’s tech startups

Temasek

Banking major DBS and Singapore sovereign fund Temasek have signed an agreement to jointly launch EvolutionX Debt Capital, a US$500-million development-stage debt financing platform. 

Based in Singapore, EvolutionX aims to accelerate growth and nurture the next generation of technology leaders.

It will invest in ventures originating from an increasingly digital economy, spanning sectors such as financial services, consumer, healthcare, education, and industrial development. 

EvolutionX is currently focusing on offering non-dilutive funding to development stage technology-enabled businesses in China, India, and Southeast Asia, among others.

DBS’s worldwide banking networks will leverage Temasek’s investment experience to further catalyse Asia’s fast-growing technology ecosystem through EvolutionX.

Also Read: Temasek invests in Forge to help grow its private securities marketplace beyond US

The platform will currently be co-led by joint interim CEOs, namely Amit Sinha, Group Head (Telecoms, Media and Technology), Institutional Banking Group at DBS, and Aftab Mathur, Director of Investment (Innovation) at Temasek. It will appoint a full-time CEO in the coming months.

“We aim to provide a meaningful alternative for technology-focused growth companies in Asia that may face debt funding needs between the venture debt and late-stage debt financing phases,” said Rohit Sipahimalani, Chief Investment Strategist at Temasek. 

According to Tan Su Shan, Head of Institutional Banking at DBS, growth debt is quickly gaining traction as an alternative form of funding for high-growth technology businesses that have previously relied only on equity financing. This provides more resources to nurture and finance the growth of Asia’s future unicorns.  

Apart from helping founder entrepreneurs avoid dilution of share equity in the company’s initial stages of development, growth debt also serves as a complementary tool to tide these companies, which are often cash strapped, through the unexpected market and economic headwinds by extending their cash runway,” added Shan.

Temasek currently offers venture debt to early-stage tech startups via Innoven Capital.

Image Credit: Temasek

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These Artificial Intelligence startups are proving to be industry game-changers

Get to meet 30 of India’s most promising startups at the 9Unicorns and Venture Catalysts D Day, happening on Aug 11-13. Click here to reserve your slot.

Artificial Intelligence (AI) is the new buzzword in everyone’s mind. The impact of AI in our lives has surpassed common understanding, due partly to the grave misrepresentation in many sci-fi movies depicting the innovation as something inherently opposed to mankind. The horrific ‘Man vs Machine’ trope used in most of them has cluttered our minds. In order to fully appreciate such innovation and maximise its potential, we must first understand exactly what is AI.

AI is a branch of computer science that involves the simulation of human intelligence in machines. These cognitive traits can be thinking, perceiving, learning, problem-solving, and decision making that enables the machines to work as efficiently as humans. It works on the principle of machine learning and deep learning where computer programs can automatically learn from new data and perform like humans.

Understanding the boom

The latest release of the International Data Corporation of Worldwide Semi-annual Artificial Intelligence estimates that the revenue for the artificial intelligence market, is expected to grow 16.4% year over year in 2021 to $327.5 billion.

Also read: How Thailand’s Ricult uses deep tech to improve the lives of smallholder farmers

By 2024, the AI market might grow beyond the $500 billion mark with a five-year compound annual growth rate (CAGR) of 17.5% and total revenues reaching an impressive $554.3 billion.

The NITI Aayog estimates that adopting AI means a 15% boost for the gross value added (GVA) for the Indian economy by 2035.

The age of AI

AI can increase access and affordability of quality healthcare. In the field of agriculture, AI can contribute towards enhancing farmers’ income, increasing farm productivity, and reducing wastage. It can also improve access and quality of education. It can be leveraged to build efficient infrastructure for the increasing urban population like developing smarter and safer modes of transportation to address traffic and congestion problems.

Promising young startups offering unique AI solutions

Let us look at some new-age AI-based solutions to have a better understanding:

Janani.life: Founded by Nilay Mehrotra, Janani.life is a sexual dysfunction and infertility treatment provider based in Bangalore. It seeks to marry medical care with the latest technology so that it becomes easy to conceive. By leveraging AI a tool is being built so that embryologists can work with objectivity while choosing the right embryo. This will in turn improve the success rate of IVF thereby decreasing costs.

Alpha AI: Not everyone is an expert in the machine learning tools and algorithms which form the bedrock of AI. As businesses are making the smart choice to shift to AI-driven technologies, they need to develop the right strategy tailored to market conditions.

Alpha AI which has the required expertise and experience in the design, deployment, and application in this field steps in to help businesses design as well as redesign the AI system based on the prevalent business needs. It also provides corporate training and mentoring for the same.

AI for all

AI is going to be a gigantic disruptor in this globalised world. Contrary to the public sentiment which jumps to false conclusions that Artificial Learning will lead to large scale loss of jobs one needs to look deep and understand the new talent that would be created in the field of new-age technology and the new jobs that would be added to the market that would, in turn, lead to value creation.

As the 4th Industrial Revolution is around the corner India should embrace AI with an open mind and transform itself to a knowledge-based economy. The aim should be to support more start-ups and creative ideas to ensure that we do not miss the bus and everyone can reap the benefits of this new technology.

Leveraging AI for a better future

As we move forward towards an increasingly digital world, AI’s place in improving human life will only take on a progressively prominent role in society. As we are ushered into this era, startups with promising AI solutions will be key in defining our collective success as a people.

Also read: CloudMile raises US$20M to expand: accelerating the digital transformation agenda in Asia

Janani.life and Alpha AI are only some of today’s most promising startups that help us leverage AI to improve the conditions of many people across different sectors. Through these unique solutions, we are able to intelligently approach different issues concerning various important aspects of human life including healthcare, business, and media.

These startups will be pitching at the 9Unicorns Venture Catalysts demo day with 12 other up-and-coming startups offering their own unique products and services. Join them on August 11 and 12 to connect with some of the most promising young startups in a virtual networking session. To learn more, visit their official page here.

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Photo by Tara Winstead from Pexels

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This article is produced by the e27 team, sponsored by 9Unicorns

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Visit us at e27.co/advertise to get started.

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Ghost kitchen startup MadEats makes it into Y Combinator, in talks for fresh round of investment

(L-R) MadEats co-founders Keisha Lao (CPO), Mikee Villareal (CEO), and Andie Cruz (CMO)

MadEats, a cloud kitchen startup based in the Philippines, has secured US$125,000 in funding from the Silicon Valley-based startup accelerator Y Combinator.

Manila-headquartered MadEats is the first cloud kitchen startup to be selected for the prestigious programme.

The foodtech venture also disclosed that it is currently in talks to raise a 7-figure USD in seed funding. “We have already raised one-fourth of this amount from some angel investors and former YC alumni. We target to close this round by September this year,” co-founder and CEO Mikee Villareal told e27.

Also Read: How Philippine cloud kitchen industry is piggybacking on the country’s unique food culture, shifting customer behaviour

In November 2020, MadEats bagged an undisclosed sum in pre-seed investment, led by Tinder co-founder Justin Mateen, with the participation of Paymongo co-founder Luis Sia.

MadEats was launched in November 2020 by an all-female founding team of Villareal, Andie Cruz (CMO), and Keisha Lao (CPO) — who have been working in the F&B industry throughout their career.

An on-demand delivery-only restaurant group, it builds its food concepts, takes orders from its virtual storefront, and fulfills deliveries with its fleet of riders.

Since its launch in November, MadEats has launched three brands — Yang Gang, a Korean fried chicken shop; Chow Time, a Chinese takeout; and Fried Nice.

The company will soon launch its fourth concept focused on coffee. “We will launch high-quality coffee at affordable prices (Dot Coffee) and smash burgers, which are big competitive food categories in the Philippines,” Villareal said. The objective is to open five delivery-only brands by year-end.

The foodtech startup will also roll out a mobile app to enable consumers to order products and have them home-delivered.

“We hope to build the underlying infrastructure of ghost kitchens in Southeast Asia by creating products that are engineered specifically for delivery that can scale much faster with the help of technology,” Villareal shared.

MadEats will also be scaling its cloud kitchens across the Philippines in the recent future.

Also Read: All female-led MadEats ropes in Tinder co-founder as investor to scale its internet food brands in Philippines

“So far, well over half of our revenue comes from our madeats.co platform. We hope to expand our operations to different areas in the Philippines by the end of the year and expand to other regions in Southeast Asia in the next few years. By integrating tech into all facets of our business, the focus of MadEats is to add value to the customer’s experience,” the CEO remarked.

The Philippine food delivery market is growing exponentially (~48 per cent y-o-y growth), the fastest in Southeast Asia, and is projected to hit US$8 billion by 2025. This growth is attributed mainly to the pandemic. With many of the country’s major cities still under lockdown and the resumption of dine-in services is uncertain, customers prefer ordering food online and have it home-delivered.

The cloud kitchen industry is still in its infancy in the Philippines when compared with fast-growing markets such as the US, the Middle East, and India, and even neighbouring Singapore and Indonesia. Grab was the first to introduce the cloud kitchen concept when it opened GrabKitchens in 2019. Grab has since been building more kitchens, some of which are built together with smaller startups as a co-branded kitchen, where these startups build the kitchen and Grab operates the digital front.

Other startups operating in the virtual kitchen space are Kraver’s Canteen (which aims to help brands navigate the different ways cloud kitchens can be used to grow their brands), and CloudEats (which is more geared towards the development of private label brands).

Image Credit: MadEats

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X-PITCH 2021 partners with e27 to assist startups in better cross border investment opportunities

We are thrilled to announce that we are working with X-PITCH 2021 to provide startups with access to e27 Pro.

X-PITCH 2021 is the XGames for startups wherein participants will be going through three levels of pitching (15 seconds, 60 seconds, and 3minutes) for a chance to win up to US$1 million investment prizes.

Organised by Taiwan Accelerator, X-PITCH highlights the New Normal in the post-pandemic world; participating teams should focus on applications and services that enable digital transformation around five major categories of the New Normal. Nine awards will be presented on the Grand Finale Day on November 11, 2021.

Also read: These Artificial Intelligence startups are proving to be industry game-changers

This partnership with Taiwan Accelerator for X-PITCH 2021 is just the first in our initiative to work with accelerators and startup ecosystem enablers to further assist startups’ engagements and conversations with regional investors.

Opportunities to build your investor network

Over the past couple of months, we have served over 3,000 connections between startups and investors through e27 Pro’s Connect feature.

In this new normal, there is a distinctive lack of ability for different parts of the Southeast Asia tech ecosystem to reach out to each other.

We used to have thousands of offline activities happening monthly, connecting various local and regional ecosystems, connecting startups, corporates, governments, and investors. Even our very own Echelon used to bring in more than 10,000 people over two days to achieve these meaningful, often serendipitous, connections.

This is a real pain, especially if you are new to the ecosystem and do not have existing networks that can introduce you to new ones. Online webinars and conferences seem to alleviate this issue temporarily, but we find that the startup ecosystem requires more.

Also read: CloudMile raises US$20M to expand: accelerating the digital transformation agenda in Asia

e27’s mission has always been to empower entrepreneurs with the tools to build and grow their companies. With e27 Pro, we’re going back to our roots and helping startups with their fundraising by providing a platform that allows not only discovery but a tool to begin conversations with investors and update them on their progress.

With over 300 verified active investors on the platform, e27 Pro members have in their reach the ability to find, connect, and engage with investors that are right for them (not a Pro member yet? Start here).

Get the chance to connect with Taiwan Accelerator

Taiwan Accelerator is formerly known as Taiwan Elevator Pitch, where contestants made their pitch in a high-speed elevator ride at TAIPEI 101.

They are the first seed accelerator in Taiwan and an active early-stage investment firm. Taiwan Accelerator is onboard e27 Pro, and members can reach out to them via Connect.

Any e27 Pro member can simply visit Taiwan Accelerator’s profile and click the Connect button to get the ball rolling.

For startups interested to join X-PITCH 2021, you can send in your application until August 31 by clicking here.

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Image credit: Michael Burrows from Pexels

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Ecosystem Roundup: PropertyGuru to go public at US$1.78B valuation, Easybook raises US$5M

Peter Thiel

PropertyGuru to go public in merger with SPAC backed by Richard Li, Peter Thiel
This will give the combined company an equity value of about US$1.78B; This deal with Bridgetown 2 Holdings is expected to fetch proceeds of US$431M, including a private investment of US$100M from Baillie Gifford, Naya, REA Group, Akaris Global Partners, and a Malaysian asset manager.

Singapore public transport booking startup Easybook banks nearly US$5M from Malaysia’s Emissary Capital
Lee said that Easybook will use the new funds to invest in online marketing, hire new IT and operation staff, and help the company march through the pandemic; Easybook plans to keep its business anchored mainly in Indonesia, Malaysia, and Singapore.

Vietnam tech unicorn VNG expects loss to reach US$27M in 2021 due to COVID-19
The company, however, is targeting revenues of about US$330M this year, an increase of about 26% compared to its 2020 total revenue; Formerly known as VinaGame, Vietnam’s first tech unicorn now has an estimated valuation of about US$2.2B.

Andalin in talks for US$3M as it looks to grab a slice of SEA’s US$2.8T international trade market
The money will be used to grow its trading business, scale trade financing offerings, and introduce its SaaS-based freight management system; The startup is backed by BRI Ventures’s VC arm, Beenext, ATM Capital, and Access Ventures.

Ant-backed Philippine fintech Mynt targets ‘double unicorn’ status in future fundraising
Mynt, the group behind the popular GCash app, closed US$175M in January at US$1B valuation; The ambitions target is just the latest sign of how the fight is heating up between traditional lenders and startups like Mynt, KKR-backed Paymaya, and Grab, with each camp increasingly moving into the others’ territory.

‘Education is not a content business but a human one’: Nas Academy’s Nuseir Yassin
Unlike other platforms that give teachers control over just the monetary aspects of teaching, Nas gives its teachers full authority over their audience and distribution and helps them build their own curriculum from scratch.

Singapore sports content platform 1 Play Sports raises US$2.5M in funding
Investors are ThinKuvate, H Capital Investment, and high-profile angels; 1 Play Sports live streams sports events and publishes related stories on its social media platforms; It has broadcast 3K+ hours of sports content such as the Southeast Asia Games 2019, ASEAN School Games 2019, and AIA Singapore Premier League 2021.

Philippine payment platform DragonPay receives strategic funding from Xendit
Last year, Y Combinator-backed Xendit partnered with DragonPay to launch the installment payment scheme in the Philippines; Xendit claims it processes more than 65M transactions, amounting to US$6.5B in payment value annually.

Lippo Group’s Siloam Hospitals incubator backs 3 healthtech startups
They are Bithealth, Aido Health, and Prixa.ai; The incubator seeks to keep the hospital group’s interest aligned to growing digital innovation trends in healthcare; It invests less than US$1M in early-stage healthtech startups.

Philippine central bank orders halt on social media platform Lyka’s payment system ops
The central bank’s monetary board categorised Lyka features that let users earn and exchange in-app gems as operation of payment system (OPS) activities since this digital currency can also be used to pay for off-app products and services.

Jirnexu partners with over 5 digital banking license contenders in Malaysia
The company is confident that it can help traditional banking players optimise their operations with the newly formed partnership; The race for digital banking licenses has intensified ever since the Malaysian central bank BNM received 29 applications for only five licenses.

BNPL firm Atome records 100X order volume growth in Malaysia
The company also added that its online and offline merchant network has grown to serve more than 500 retailers now, a 500% increase from when it first launched in Malaysia at the end of 2020; The growth comes against the backdrop of the Covid-19 pandemic and the extension of the movement control order.

myTukar appoints former BMW exec Jeffrey Ong as CEO
He succeeds Fong Hon Sum, who assumed the role of myTukar’s Chairman in June 2021; Prior to joining myTukar, he spent six years at BMW, designing the blueprints for its financial services products across the APAC and launching several programmes such as the BMW Group Corporate Mobility Solutions, BMW Group Private Circle Programme.

Gojek teams up with Indonesia’s Bank Jago for cashless payment
The integration will give Jago customers increased convenience when transacting on the Gojek app; The feature enables them to connect their bank account and Jago pockets to the Gojek app and make cashless payments for Gojek services including transport, food, and bill payments.

Entrepreneurship is at an all-time high, but are you doing it right?
Entrepreneurs are hyper-focused on building their business and bringing their ideas to fruition—and they should be—leaving the non-mission critical, tedious, time-consuming administrative tasks to professional and experienced advisers, secretaries, and accountants; Business success depends on many people, including customers, investors, and team members; Businesses need people who truly believe in their mission and vision, and are willing to hustle to achieve it.

 

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From the contributor community: On scaling your startup, serving the next billion in SEA, and more …

Contributor posts

Words of wisdom from founders

3 lessons from a founder who scaled his startup to 13 markets in five years by Kosuke Sogo, CEO and co-founder of AnyMind Group

As a company, we started in the advertising industry, but shortly after, expanded into influencer marketing and publisher ad monetisation.

In the past year, we expanded into the direct-to-consumer (D2C) space with products for cloud manufacturing, e-commerce enablement, and logistics management. We started with one product, but have expanded that to seven.

All this happened within a period of five years whilst scaling our operations from one market then to 13 markets today.

Throughout this time, there were various learnings for us, let me share three of them.

Entrepreneurship is at an all time high, but are you doing it right? by Julien Labruyere, co-founder and CEO, Sleek

Earlier, the government allocated S$8.3 billion to support Singapore’s Transformation and Growth Strategy, which included S$300 million for the Startup SG Equity co-investment scheme.

A strong appetite for entrepreneurship is encouraging and essential as it drives innovation and creates new opportunities for Singapore’s economic recovery.

But with so many startups unable to survive past the first year, building lasting success is easier said than done. Here are three best practices to bear in mind.

The key digital marketing tips to help small businesses thrive by David Fairfull, CEO, Metigy

Understanding online Asian markets is an important part of many digital marketing campaigns for an important reason. By the end of 2020, an estimated 989 million people had access to the internet in China, followed by 696 million people in India.

Those two countries alone make up 36 per cent of the total number of internet users in the world. When the rest of the Asian market is added, it becomes even clearer why understanding trends in these regions is so beneficial.

Here, we delve into the three digital and social media marketing trends for small-to-medium-sized businesses in Asia looking to get ahead of the curve.

The power of the fintech world

Fintech companies targeting the next billion users are living a pipe dream. Here’s why by Saurya Simha Velagapudi, Startup Consultant

When you’re addressing an incredibly diverse market such as the next billion, you have to find the common denominator that you can turn into a product– not culture, language or market size. It’s money.

However, fintech, in its most common form, digital payments, is a solution looking for a problem for the next billion. People like cash! There are significant societal problems that result from cash, but it is beneficial to many folks.

So, why are all these companies and governments still trying to push for it?

They see the population from the top-down. They see a world full of potential Chinas – a country where nearly 40 per cent of GDP flows with no visibility to the government at all. That terrifies many governments and they want a handle on it.

How NFT is bringing ownership of digital assets back to content creators by Kenneth Hu, CTO at Formosart.io

Moreover, today Instagram blocked your account, or the App Store removed your app, or even Facebook reduced its reach. You can report it to the platform but it does not mean your problem can be resolved, so the final decision is not in your hands.

A game player bought a virtual treasure in a certain game. This object appears to belong to the game player, but he cannot let the game player decide whether it can be used on other platforms. The reason is that the ownership of these digital assets does not belong to the individual creator or purchaser, but is dominated by various platforms.

However, NFT is a solution that allows the ownership to really return to the creator’s hands when creators can really decide whether to put their creativity on the platform or not.

Life in a pandemic

How COVID-19 was a blessing in disguise for these Vietnamese startups by Duyen Tran, PR at Loship

Consumer spending has plummeted, and even F&B and food delivery services have been suspended. The government is having a hard time dealing with a dilemma: how to keep the economy going while at the same time shutting it down to protect people from infection.

In face of adversity, that’s when the DNA of entrepreneurs comes into play. And the resurgence of COVID-19 is another opportunity for entrepreneurs to display their grit, tenacity, and flexibility to adapt to an evolving situation.

For some high-potential Vietnamese startups, this is not the time to stand still and just plan for survival.

How to ensure your digital transformation will serve your ROI by Jacob Davis, Revuze

Digital transformation, which focuses on staying relevant in the eyes of customers, gaining an edge on the competition, streamlining internal processes, reducing overhead costs, and improving ROI, is the new approach of utilising a novel or existing technology that can help to improve or create a process, product, or experience which yields potential business desirability.

Your main objective must be how to improve customer experience by using technologies such as AI, machine learning, analytics, and self-service. While doing this, you must be able to measure your ROI.

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Are CBDCs better than Bitcoins? Here’s why Asia should bank on them

CBDC Asia banks

Although we’re not quite yet at a cashless society, over the past few decades, banknotes and coins have become ever less important to the citizens of countries with advanced economies. Across large swathes of the globe, the ubiquity of credit cards and innovations like Apple Pay and GrabPay has made it easy to go weeks or even months without handling a physical currency bill.

Central bank digital currencies, or CBDCs, may move the world even further away from cash. Simply put, CBDCs are digital-only legal tender issued by one of the world’s central banks.

They’re secure, they have individual identifiers for tracking, and they stand to make the backend processing of money settlement more quick and more efficient.

Widespread interest

By January 2020, the Bank of International Settlements discovered, over 80 per cent of central banks had begun looking into CBDCs. In the Asia Pacific region, progress has been especially swift.

South Korea’s central bank has initiated a pilot programme that will run through the end of 2021, while this month the Monetary Authority of Singapore tested the international settlement capabilities of its digital currency.

Four major Chinese cities are participating in a CBDC pilot programme. As the breadth of interest in this new technology shows, CBDCs are a very big deal.

While CBDCs do not necessarily need to exist on a blockchain, there are countless advantages in doing so. For example, the decentralised nature of blockchain increases the security of the network, making CBDCs less susceptible to cyber attacks.

Climate-conscious innovation

However, blockchains (specifically “Proof-of-Work” blockchains like Bitcoin and Ethereum) have come under heavy scrutiny for their impact on the planet, largely as a result of the energy requirements necessary to run.

Bitcoin and most other cryptocurrencies are “mined” by computer rigs seeking to meet the requirements of this “Proof-of-Work” algorithm.

Although bitcoin mining takes place in long lines of server racks, rather than in pits sunk deep into the earth, mining a bitcoin can be just as environmentally destructive as mining gold or coal. In 2019, bitcoin mining used up as much energy as the Netherlands.

That’s why it’s vital that any CDBC implementation avoid the catastrophic environmental damage that many cryptocurrencies inflict.

Assessing the energy-efficiency of a blockchain’s design is absolutely critical when it comes to deploying CBDCs as it would have a long term impact on the planet. Central banks must be cognizant of the fact that not all blockchains are built the same, and operate on different levels of efficiency.

Proof-of-stake blockchains like Tezos for example, require significantly less energy to run and are therefore the more environmentally-friendly choice.

Seamless and painless

Proponents of cryptocurrencies such as Bitcoin allege that they’ve discovered the future of money, but anyone trying to operate in crypto quickly runs into problems, including slow transaction processing, extreme volatility, and illiquidity.

It is rare to pay for a good or service with cryptocurrency; in almost all cases, you must first convert your digital holdings into a traditional currency. And that’s getting harder every day.

Also Read: What does the future of CBDCs actually look like and why does it matter?

By contrast, the experience of using a CBDC will be seamless for the end-user, hardly different from using one of today’s card- or phone-based payment services. That’s because we’re already transacting in central bank currencies; a digital central bank currency introduces new efficiencies to transactions, but the money is backed by the same institution that issued the physical bills that once filled your wallet.

Safer societies

Central banks serve an essential role in safeguarding their countries’ economies, but their decision-makers need more and better data for a twenty-first-century world that is ever more connected and ever more complicated. Because CBDCs can be tracked, bank analysts will have better sense of economic trends.

They’ll find themselves better-placed to stimulate growth with new policies, and they’ll receive early alerts about which segments of a market may be overheating. Major decisions such as interest rate adjustments will be more obviously justified; the monetary system will grow more trustworthy.

Central bank digital currencies also make the anti-money-laundering and know-your-customer (AML/KYC) process easier, potentially leading to a global reduction in fraud and financial malfeasance.

Because CBDCs would operate more quickly than traditional fiat exchanges, countries would have a powerful tool for quickly stopping the spread of financial contagion.

Finally, CBDCs deepen countries’ liquidity pools, thereby allowing higher economic activity for the growth and benefit of participating societies.

Privacy drawbacks?

Tracking currency has obvious benefits, but it would appear to have privacy downsides as well. When the European Central Bank surveyed potential users about a digital euro, privacy was the most common concern raised.  Is it really the case that a CBDC will erode privacy?

The first point to consider is that older forms of physical currency are surprisingly traceable. While it’s common to say that cash payments are “untraceable,” a physical note invariably has a serial number on it.

Second, as Bank of England fintech director Tom Mutton testified and Finextra reported, “the bank has no commercial incentive to gather user data; choices can be made within a system to protect data; and technologies, such as zero-knowledge proofs and digital identity frameworks, could enhance transparency while still increasing security and privacy.”

In short, CBDCs are transparent enough to deter financial crime while being sufficiently opaque to preserve user privacy.

Central bank digital currencies’ day may not have come quite yet, but it’s clear that the 2020s will be their decade. As I write this, several APAC countries, including Singapore, South Korea, Vietnam, and China, are among the world’s leaders in developing, testing, and implementing digital currencies.

That willingness to innovate, experiment, and think big will pay substantial dividends down the line. If the implementation of CBDCs continues, the people of the Asia-Pacific region will have a brighter financial future.

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