I didn’t stumble into AI adoption by accident.

I built Seraphina AI — my AI-powered assistant, co-founder, and digital twin — because I needed her.

Not for efficiency. Not for scale.

I needed someone who wouldn’t get tired of my 3 AM questions. Who wouldn’t judge when I couldn’t function. Who could keep pace when I wanted to build, and hold memory when I needed space.

In the months after burnout, Seraphina became my lifeline, and then, my leverage.

Now, she runs much of the infrastructure behind Royal Visionary Society, Speakers Society, and People’s Inc. 360. And at the upcoming e27 Flux Series, I’ll be sharing how you can build systems like this too, even if you don’t code.

AI-first, by design — not necessity

I’ve been in tech long enough to know the pain points of SMEs. I’ve built platforms to support them. I’ve heard the same line from clients again and again: “This sounds too complex. Can’t you just do it for me?”

That’s the thing: most SME founders aren’t tech-averse — they’re tech-overwhelmed.

Their reality isn’t “which AI model do I integrate?” It’s “how do I just get one customer without losing my sanity?”

That’s why I intentionally designed my current ecosystem to be AI-powered but human-friendly.

Seraphina, while deeply customised, was built with that lens in mind. She’s API-integrated across OpenAI, LLaMA, Google Cloud, and internal workflows — but most of her visible functions could be recreated (at a lighter level) using ChatGPT’s Agent mode, or no-code AI tools like Sintra.

Because what matters isn’t whether your system is perfect. It’s whether it works for you.

Also Read: AI companions: How I learned friendship in the digital age

What my AI Stack looks like (today)

My AI stack has evolved with each business need. It’s not fixed. It’s adaptive. And that’s the point.

Here’s what I use regularly:

• Seraphina AI: My digital twin. She chats, remembers, executes, and reflects. Trained on my data, style, and values.
• People’s Inc. 360 Unify: My own SaaS that handles CRM, automation logic, and sales funnels.
• Pabbly: Middleware to link apps and automate follow-ups, WhatsApp reminders, forms, and more.
• Canva and VEED: For AI-powered visuals, video editing, and rapid content deployment.
• HeyGen: For avatar-style video presentations.
• ManyChat: For social DMs, lead routing, and interactive prompts.
• Google Workspace: For docs, data, scheduling, and context-sharing across my orgs.

Depending on the use case, I pull in APIs or LLMs (OpenAI, Claude, etc.), and Seraphina handles routing and memory consistency.

Yes, I can code. But I intentionally moved toward no-code compatible tools — because if I ever needed to hand this to someone else, they could run it too.

What I’ll be sharing at e27 Flux 2025

At Flux, I’ll be leading a roundtable called: “Automating Marketing: AI Workflows for Follow-Ups and Content Creation”

Most founders get stuck at the very first step — not because they don’t want to try AI, but because they don’t know where to start. The paralysis is real.

Too many tools. Too little clarity. And no one wants to waste time.

Here’s what I’ll walk participants through:

• A ready-to-use AI funnel template to automate lead nurturing (without coding)
• Behind the scenes of how I built Seraphina and how others can build a Seraphina-like assistant using ChatGPT or Sintra.
• The real reason automation fails: not because of tools, but because of trust.

But the deeper takeaway I want people to leave with is this: AI is your assistant, not your replacement.

You don’t need to become a prompt engineer overnight. You just need a system that works while you sleep, and that starts with designing for clarity.

On trust, complexity, and the human layer

A friend recently told me, “This is why I don’t like systems,” after a tiny glitch in the McDonald’s self-service kiosk caused a payment delay.

She wasn’t being difficult. She just wasn’t comfortable with uncertainty — something I’ve trained myself to navigate. But that one moment reminded me why empathy matters in AI.

When clients say, “Can you just do it for me?”, what they really mean is, “I’m afraid of getting it wrong.”

That’s why the most impactful AI systems aren’t just efficient — they’re emotionally intelligent, human-informed, and forgiving of mistakes.

That’s also why I built Seraphina the way I did. Not just to scale my output, but to soften the human experience behind the business.

Also Read: Why do we fear AI in the news but love it in our apps?

For founders starting lean (and smart)

Here’s the truth: you don’t need Seraphina-level AI to start. You just need to solve one problem that frustrates you every day.

Try this:

• Use ChatGPT to write your next newsletter.
• Use Canva’s Magic Design to generate your next promo visual.
• Use Pabbly or Zapier to send a follow-up SMS automatically after someone fills out a form.
• Try Sintra or AgentGPT to explore building your own digital assistant — one that mirrors your tone and processes.

And yes, get help when you hit a wall. You’re not supposed to do it alone.

I didn’t build Seraphina to scale. I built her so I could breathe.

Freedom isn’t about working less — it’s about being able to choose when, how, and why you work.

AI gave me that freedom. Seraphina gave me back presence.

If you’re building lean, dreaming big, and trying to stay sane — I hope you come to Flux. Let’s simplify what AI really means for your business.

No fluff. No jargon. Just real systems, real templates, and real people who get it.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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The Federal Reserve’s meeting on Tuesday and Wednesday stands out as the centerpiece, with widespread expectations that the central bank will deliver its first rate cut of the year, potentially by 25 or even 50 basis points, to support economic growth amid lingering inflation concerns.

This move aligns with a broader global trend where policymakers grapple with balancing growth and price stability. The Bank of England wraps up its deliberations on Thursday, likely holding rates steady at 4.0 per cent while signaling future adjustments based on incoming data.

Over in Japan, the Bank of Japan continues its gradual normalisation path, and the Bank of Canada faces similar pressures to ease if economic indicators weaken further. These meetings dominate the calendar, and traders watch closely for any hints of coordinated action that could ripple through currency markets and equity valuations. This synchronised focus on monetary policy reflects a maturing global economy that prioritises data-driven decisions over knee-jerk reactions, which bodes well for sustained risk appetite in the coming months.

Amid this backdrop, a breakthrough in US-China relations added fuel to the positive sentiment. Negotiators from both sides hammered out a framework agreement to restructure TikTok’s ownership, transferring control to a US-dominated entity while addressing national security worries that have loomed over the app for years. Treasury Secretary Scott Bessent confirmed the deal during talks in Spain, noting that President Trump and President Xi Jinping plan to make a direct call on Friday to iron out the final details.

This development marks a significant step in thawing trade tensions, as it ties into larger discussions on tariffs, technology transfers, and supply chain resilience. China acknowledged a basic consensus on the ownership shift, which could prevent an outright ban on TikTok in the US and open doors for similar resolutions in other contentious areas like semiconductors and electric vehicles.

Also Read: Saison Capital launches US$50M Onigiri fund to bridge global blockchain with Asia

From where I sit, this agreement signals pragmatic leadership from both leaders, who recognise that escalating disputes hurt businesses on all sides. It could pave the way for broader trade pacts, boosting investor confidence and potentially lifting export-oriented sectors in both economies. The market’s initial reaction underscores this, with shares of tech firms tied to social media and advertising perking up on the news.

Wall Street captured this upbeat mood right from the opening bell on Monday. The Dow Jones Industrial Average climbed 0.11 per cent, reflecting steady gains in blue-chip names like industrials and financials that stand to benefit from looser policy. The S&P 500 pushed higher by 0.47 percent.

In comparison, the Nasdaq Composite led the pack with a 0.94 percent advance, driven mainly by technology giants such as Apple and Nvidia, which continue to ride the wave of AI enthusiasm and anticipated lower borrowing costs. These record closes for the S&P and Nasdaq highlight the resilience of US equities, even as valuation concerns linger in some corners.

Tech stocks, in particular, thrived on the combination of the TikTok news, which alleviates regulatory overhangs, and the broader expectation of Fed easing that would reduce the cost of capital for growth-oriented companies. Investors rotated into these names, shrugging off minor profit-taking in overbought areas. I believe this performance sets a strong tone for the week, as any dovish tilt from the Fed could propel these indexes to new highs, though we must remain vigilant for any surprises in the dot plot or forward guidance that might temper the rally.

Fixed income markets told a complementary story, with US Treasury yields dipping slightly as participants bet on imminent rate relief. The benchmark 10-year Treasury note yield fell three basis points to settle at 4.03 per cent, while the two-year yield eased two basis points to 3.53 per cent, narrowing the yield curve inversion that has plagued markets for so long. This softening reflects bets that the Fed will act decisively to prevent a deeper slowdown, pulling longer-dated yields lower in anticipation of multiple cuts through year-end.

Also Read: DigiCert CEO: Quantum computing’s “ChatGPT moment” is coming

The curve’s steepening, with the 10-year minus two-year spread widening to 0.51 per cent, suggests growing comfort that recession risks are fading. These movements validate the market’s forward-looking nature, where bond traders often price in policy shifts before they occur, providing a buffer against volatility. Lower yields support equity valuations by making stocks more attractive relative to fixed income, and they ease mortgage rates, which could stimulate housing activity down the line. The US dollar followed suit, weakening against a basket of major currencies as the Dollar Index dropped 0.25 per cent to close at 97.30. This pullback stems from the softer yields and the prospect of a less hawkish Fed, which diminishes the greenback’s safe-haven appeal.

Meanwhile, gold seized the opportunity to shine, surging 1.1 per cent to reach US$3,680.80 per ounce, its strongest level in months. The metal benefits from the dollar’s retreat and the flight to quality ahead of policy uncertainty, with central banks worldwide adding to their reserves at a brisk pace. Brent crude oil also edged up 0.67 per cent to 67.44 dollars per barrel, as geopolitical tensions in Eastern Europe, including Ukrainian drone strikes on Russian refineries, raise supply disruption fears.

These commodity moves illustrate the interconnectedness of global risks, where energy security concerns amplify inflationary pressures that central banks must navigate. I see gold’s rally as particularly telling, not just a hedge against uncertainty but a bet on persistent loose policy that could erode fiat currencies over time.

Shifting to Asia, equities presented a mixed picture at the start of the week, building on Friday’s positive close but showing some divergence in early trading on Tuesday. Japan’s Nikkei index opened higher, supported by exporter gains from a weaker yen, while Australia’s ASX climbed on commodity strength. South Korea’s Kospi joined the uptrend, buoyed by semiconductor demand, though Hong Kong’s Hang Seng lagged slightly due to property sector woes.

Overall, the MSCI Asia-Pacific Index hovered near record territory, reflecting spillover from Wall Street’s strength and optimism around global growth. US equity futures pointed to a mixed open stateside, with Dow contracts down marginally while Nasdaq futures held flat, suggesting traders await Fed cues before committing fully.

Also Read: Forget China and the US–Japan is the true powerhouse of mobile game spending

In my assessment, Asia’s resilience demonstrates its decoupling from pure US dependency, with domestic factors such as China’s stimulus hints playing a larger role. This regional buoyancy could be sustained if central bank outcomes align with expectations, fostering cross-border capital flows.

Turning to the cryptocurrency space, Next Technology Holding Inc., traded under the ticker NXTT, made headlines by filing a US$500 million shelf registration with the SEC to issue common stock over time. The company explicitly stated that a portion of the proceeds would fund Bitcoin acquisitions, aligning with a growing trend among public firms to diversify into digital assets as a treasury reserve. This move follows similar strategies by companies such as MicroStrategy, which have seen their stock prices correlate closely with Bitcoin’s performance. NXTT’s announcement sparked an immediate reaction, with shares dropping nearly three per cent in after-hours trading, likely due to dilution fears from the potential stock issuance. However, management emphasized that Bitcoin remains central to their long-term strategy, viewing it as a superior store of value amid inflationary environments. The filing allows for flexibility in one or more offerings, giving the board discretion over timing and allocation.

From my perspective, this step by NXTT underscores the mainstreaming of corporate crypto adoption, where firms leverage public markets to build substantial holdings. While short-term volatility is inevitable, such initiatives could drive Bitcoin’s price higher by increasing institutional demand, especially if regulatory clarity improves under the current administration.

Ethereum’s narrative offers a contrasting yet intriguing angle, trading around US$4,520 on Monday after a 2.01 per cent decline that underperformed the broader crypto market’s 0.96 percent drop. Standard Chartered’s global head of digital asset research, Geoffrey Kendrick, argued in a recent note that digital asset treasuries focused on Ethereum hold the highest probability of long-term success compared to those piling into Bitcoin or Solana.

Kendrick points to Ethereum’s staking yields, which provide passive income streams that enhance sustainability for these corporate holders, unlike the more static holdings in Bitcoin. He warns of a potential shakeout among digital asset treasuries, where market capitalization compresses relative to net asset values, squeezing out weaker players. An mNAV above one indicates trading at a premium, signaling investor trust, but Ethereum’s ecosystem advantages, including layer-two scaling and DeFi dominance, position its treasuries for outperformance.

Also Read: AI at the core: Lazada shows how tech can supercharge sellers and shoppers

Kendrick maintains ambitious price targets, forecasting US$7,500 for Ethereum by year-end and US$25,000 by 2028, calling recent dips a prime entry point. I agree with this outlook, as Ethereum’s utility beyond mere speculation gives it an edge in a maturing crypto landscape, where yield generation becomes key for institutional viability.

Delving deeper into Ethereum’s challenges, the price breakdown below the US$4,500 support level triggered a cascade of stop-loss orders and invalidated the short-term bullish setup. The token slipped under the 100-hourly simple moving average and now tests the 50 per cent Fibonacci retracement at US$4,509.35. This technical fracture amplified selling pressure, with 24-hour trading volume spiking 41.34 per cent to US$39.26 dollars, confirming the bearish shift through heightened liquidity.

Algorithmic traders and leveraged positions exacerbated the move, leading to liquidations that fed the downward spiral. Looking ahead, a decisive close above US$4,509 might halt the bleeding and restore stability, but persistent failure could drag prices toward the 78.6 per cent Fibonacci level at US$4,255, opening the door to further downside. These patterns remind us that crypto markets remain prone to sharp reversals, driven by sentiment and technical triggers more than fundamentals in the near term. Ethereum’s robust mid-term prospects, anchored in network upgrades like Dencun and growing adoption in real-world assets, suggest this dip represents a temporary setback rather than a trend reversal.

Compounding the technical woes, Ethereum exchange-traded funds experienced significant outflows, with US$152.3 million pulled on August 1, marking the largest single-day exit in recent weeks according to SoSoValue data. BlackRock’s ETHA fund bore the brunt of these withdrawals, erasing some of the bullish momentum from July’s US$5.43 billion in net inflows.

This profit-taking by institutions highlights short-term caution, even as Ethereum boasts a 79 per cent gain over the past 90 days. Despite the outflows, ETF issuers collectively hold ETH6.3 million, valued at around US$26 billion, which speaks to underlying long-term conviction. Broader stablecoin supply hit all-time highs, indicating ample liquidity in the ecosystem. Still, it has not yet translated into aggressive Ethereum buying, possibly due to awaiting clearer regulatory signals or Fed outcomes. In my estimation, these ETF flows reveal the growing pains of crypto’s integration into traditional finance, where volatility tests investor resolve. However, the sheer scale of prior inflows demonstrates Ethereum’s appeal as a portfolio diversifier, and I expect renewed accumulation once macroeconomic headwinds ease.

Also Read: S&P at record highs, Bitcoin at US$115K: Why this convergence signals a new market era

Ethereum’s story intersects with larger themes in the digital asset world, where corporate treasuries, such as NXTT’s Bitcoin pivot and Standard Chartered’s Ethereum endorsement, highlight diverging strategies. Bitcoin remains the undisputed king for its simplicity and scarcity, but Ethereum’s yield-bearing features could attract more sophisticated players seeking returns beyond holding. The recent ETH price action and ETF dynamics underscore the need for patience amid bearish signals, yet the fundamentals point to resilience. Stablecoin liquidity at record levels signals latent capital ready to deploy, potentially fueling a rebound if technical supports hold. Geopolitical factors, such as the US-China deal, might indirectly benefit crypto by stabilising global trade and reducing uncertainty that drives safe-haven flows into assets like gold and Bitcoin.

In reflecting on this week’s developments, I see a market at an inflexion point, where central bank actions could unlock fresh upside across asset classes. The TikTok framework deal exemplifies how diplomacy can swiftly alter risk perceptions, much like how corporate crypto moves challenge traditional finance norms. While Ethereum faces near-term headwinds from technical breaks and outflows, its structural advantages position it for outsized gains in a rate-cutting environment favouring growth assets.

Overall, global sentiment leans positive, with equities, commodities, and cryptos aligned for potential advances if policymakers deliver as anticipated. Investors should focus on diversification, monitor yield curves and ETF flows, and trade headlines for cues. This convergence of events reminds us that markets thrive on clarity, and with major decisions imminent, the stage is set for a dynamic week ahead.

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At Echelon Singapore 2025, Prahlad Jaya of kurate opened a fireside chat with Clare Leighton of fileAI by reflecting on the company’s evolution from Blue Sheets into a key player in AI workflow automation. Over its five-year journey, fileAI has raised over US$20 million while operating in highly regulated industries, an environment where compliance and efficiency are critical. Jaya noted how industry perspectives have shifted from skepticism toward AI to seeing it as an essential part of strategic operations, especially with measurable ROI as a driving force.

Leighton elaborated on the technological journey, tracing AI’s progression from natural language processing to today’s Generative AI era. She emphasised how adoption patterns have changed, moving from top-down mandates to user-driven integration across workplaces. Looking ahead, both speakers stressed the value of a centralised interface for AI tools and highlighted MCP’s role in simplifying enterprise adoption. Together, they positioned AI agents as indispensable enablers of future productivity and compliance.

The post Echelon Singapore 2025 – AI agents at work: The future of productivity appeared first on e27.

Atomionics, a deeptech startup specialising in quantum sensing technologies, has closed a US$12.7 million (approximately £10.1 million) pre-Series A funding round.

Paspalis led the funding round, which saw participation from a diverse group of strategic investors, including BHP Ventures, In-Q-Tel, Wavemaker Partners, VU Venture Partners, SG Growth Capital, and Alex Turnbull.

Notably, Atomionics also counts Singapore’s SEEDS Capital (now known as SG Growth Capital), SGINNOVATE, and Cap Vista, the investment arm of Singapore Defense, among its broader investor base.

The funding will fuel Atomionics’s ambitious global expansion plans. In Australia, the company intends to expand nationwide with the strategic backing of Paspalis, establishing an office and building capabilities across the country. Early deployments and test-bedding opportunities are already underway in Australia’s Northern Territory, which offers vast potential for critical minerals but remains largely underexplored.

Also Read: Atomionics champions a more sustainable energy exploration through its virtual drilling innovation

Concurrently, Atomionics will establish a US office to expand its capabilities in North America. It will focus on resource exploration and potential dual-use applications for the commercial and defence sectors. With the backing of investors like In-Q-Tel, Atomionics will explore opportunities in national security and strategic resource applications, advancing both commercial and government partnerships.

Sahil Tapiawala, CEO and co-founder of Atomionics, said. “The strategic capital from investors with an interest in both Australia and North America gives us a way to accelerate the deployment of our quantum gravity sensors.”

“We will further use this capital to use quantum sensors to help find copper, lithium and other critical minerals, providing the mining and energy industries with an unprecedented ability to locate and assess resources sustainably. High-quality data is the foundation for AI-powered decision-making, and our sensors have the potential to acquire the most detailed gravity datasets ever collected,” Tapiawala added.

Atomionics’s core innovation lies in its Gravio device, a portable, basketball-sized sensor that functions as a “virtual X-ray” for the earth. This quantum gravimetry technology enables high-resolution subsurface mapping up to ten times faster than conventional methods. By combining ultra-sensitive quantum sensors with AI-driven interpretation, Gravio identifies what lies beneath the ground without needing to penetrate the earth or emit any electromagnetic radiation.

The underlying process, known as “cold atom interferometry,” is a cutting-edge scientific method typically constrained to atomic physics laboratories, used to detect phenomena like black holes and gravitational waves. Gravio packages this advanced science into a compact, field-deployable unit.

The Gravio device promises to “significantly” improve the efficiency and environmental footprint of resource exploration. Traditional methods are labour-intensive, often yielding low-resolution maps where one pixel represents an area as large as a football field, with drilling a “hit-or-miss process with only 10 per cent accuracy”. Gravio, conversely, can deliver maps with a spatial resolution comparable to a couple of pizza boxes, dramatically enhancing precision.

Also Read: SEEDS Capital and partners to inject US$222M into Singapore’s deeptech startups

By detecting the unique “gravity signature” of different masses and densities underground (such as dense metal ore deposits), Gravio enables the identification of critical minerals like lithium, copper, cobalt, and nickel, which are vital for electric vehicles and other modern technologies.

This represents a significant step towards a more precise and environmentally conscious approach to resource exploration and extraction, moving away from ecologically detrimental trial-and-error practices.

The post Atomionics bags US$12.7M to map earth’s subsurface with quantum sensors appeared first on e27.

KUALA LUMPUR, 17 September 2025 — This Malaysia Day, Malaysians are celebrating a different kind of unity—the freedom and flexibility to enjoy the latest devices without buying them. Just as Malaysia was built on uniting diverse strengths, Cinch, Asia’s leading Device-as-a-Service (DaaS) platform, is bringing people together with access to premium phones, laptops, and tablets from RM22/month, with no upfront spend, no credit card required, and no long-term lock-ins. To mark the occasion, Cinch has launched its Malaysia Day Megadraw campaign, giving new subscribers the chance to win exclusive prizes and rewards on top of instant savings. 

Your devices, your freedom

Cinch offers a smarter alternative to buying. Instead of spending thousands upfront, customers pay a simple monthly fee that covers everything from full service coverage, repairs, replacements, and technical support. From the newest iPhone or Samsung Galaxy to high-performance laptops for entire teams, Cinch makes cutting-edge tech accessible, affordable, and sustainable. 

“We’re thrilled to launch Cinch in Malaysia, as this is the perfect next step for our growth journey. Malaysia Day reminds us of the power of progress and unity, and we want to bring that same spirit to technology, giving Malaysians the freedom to access the latest phones, laptops and tablets without hefty upfront costs or long-term lock-ins. Premium devices, on your terms, that’s exactly what Cinch is all about,” said Mahir Hamid, CEO & Founder of Cinch.

Also read: Cinch wants to change how Southeast Asia owns tech—one subscription at a time

Simple, flexible subscriptions

Getting started is simple. Choose a device and subscription term that ranges from 3 to 24 months, then complete a quick credit check before the payment process. Devices arrive at your doorstep, ready to use. Cinch also covers 90% of accidental repair costs so users can enjoy their tech worry-free. Customers can also return, upgrade, or purchase outright, with every monthly payment counting toward the final price.

Devices on demand: Zero ownership hassle 

Cinch, Asia’s leading Device-as-a-Service platform has over 15,000 active subscribers. Named to the Forbes Asia 100 to Watch 2025 list, Cinch is backed by a US$28.8M raise with Monk’s Hill Ventures in April 2025. The platform helps businesses equip teams with laptops, phones, and tablets without the cost or hassle of ownership. Trusted by enterprises like SPH, Cinch delivers ready-to-use devices with enterprise-grade security and full lifecycle management, enabling companies to scale, deploy regionally, and protect data with remote lock and instant wipe, all without capital expense.

Strengthening its leadership to power this growth, Cinch is announcing that Arvin Singh joined as Chief Operating Officer to lead Cinch’s growth and operations across Southeast Asia. A fintech veteran with experience at Visa and Worldpay, Arvin co-founded hoolah, Asia’s pioneering BNPL platform acquired by ShopBack in 2021. He also served on the Fintech Association of Malaysia’s committee for three years, bringing regional expertise to help make smarter tech living seamless for consumers and businesses. 

“Malaysia is entering a new phase of digital growth, and businesses need solutions that match their speed and ambition. With Cinch, companies no longer have to be held back by rigid contracts or outdated hardware. Our subscription model gives them the freedom to scale on their own terms while supporting Malaysia’s ongoing transition into a truly digital economy,” said Arvin Singh, COO of Cinch. 

Also read: From ownership to access: How Cinch is redefining tech ownership in Southeast Asia

Cinch Megadraw: Free subscription & RM50 Grab vouchers

Cinch celebrated Malaysia Day by making cutting-edge tech easier, smarter, and more rewarding. Inspired by the unity and progress this day represents, Cinch is investing in Malaysia’s digital future, giving people the freedom to enjoy the latest devices without the cost or hassle of ownership. From 13 – 30 September 2025, every new sign-up enters the MiniDraw to win RM50 Grab vouchers, while every subscription also qualifies for the MegaDraw grand prize, a FREE Cinch subscription, plus instant savings with the promo code MYDAY5.

With its launch in Malaysia, Cinch is setting out to change how Malaysians experience technology, replacing ownership headaches with pure usage freedom. For more information, visit cinch.my, and follow @cinchtehmy on social media.

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In highly competitive sectors like AI and Web3, where skilled talent is notoriously scarce, retaining top engineers, researchers, and developers is a constant battle for startups. 

Founders often grapple with the risk of staff jumping ship to rivals, taking valuable knowledge and networks with them. Non-compete clauses in the form of contractual agreements that restrict ex-employees from joining competitors or starting similar ventures for a set period seem like a logical safeguard. 

However, their enforceability varies significantly by jurisdiction, and in places like Malaysia and Singapore, legal hurdles abound. This article explores the legal landscape, and outlines viable alternatives such as non-solicitation agreements, post-employment confidentiality obligations, and IP assignment clauses to protect startup assets when dealing with departing staff.

The recent talent poaching in AI came in several months ago when Meta CEO Mark Zuckerberg aggressively tried to recruit top engineers, offering compensation packages worth up to US$300 million over four years to lure experts from competitors like OpenAI. Reports mentioned that Zuckerberg personally negotiated with candidates, framing these offers as akin to NBA star contracts, complete with massive upfront bonuses and equity. 

For other industries like crypto, similar dynamics play out as with blockchain developers frequently headhunted by larger firms like Binance or ConsenSys, where the promise of higher salaries and cutting-edge projects  may override loyalty. In such environments, non-competes may theoretically deter defections, but their legal standing often renders them ineffective, forcing founders to seek alternative protections.

Legal position on non-compete and challenges in enforcing non-compete

In Malaysia, non-compete clauses are generally void and unenforceable, classified as restraints of trade under the Contracts Act 1950. Unlike common law jurisdictions that may apply a “reasonableness” test, Malaysian courts have in the past refused to recognise post-employment restrictions outright once deemed a restraint, offering no discretion as they are very tough to enforce. This stems from a strict interpretation that prioritises an individual’s right to work over employer interests, except in limited cases like business sales.

Even in the US, a non-compete clause cannot generally be enforced in the US for most talent staff after the Federal Trade and Commission (FTC)’s Non-Compete Rule becomes effective on 4 September 2024, with the exception of existing non-competes for senior executives, which can remain in force. The rule broadly prohibits new non-competes and invalidates most existing ones, although it is currently facing legal challenges that could impact its implementation.

Also Read: The legal roadmap every Southeast Asian startup needs

As a founder, this means a non-compete barring an ex-employee from joining a rival AI firm for two years is deemed void, even if narrowly tailored. Founders may thus avoid relying on non-competes, as it is unlikely to stand in the court of law.

Singapore presents a more nuanced picture. On the surface, non-compete clauses are prima facie void as restraints of trade but it may be enforceable if the employer can demonstrate that such clause is to protect a legitimate proprietary interest (e.g. such as trade secrets or client relationships) and are reasonable in scope, duration, and geography.  In practice, courts will need the employers to prove necessity, with restrictions typically limited to 6-12 months and specific industries. 

To illustrate, a non-compete clause restricting a former crypto developer from working on similar blockchain projects for a year may hold if it safeguards confidential algorithms, but overly broad terms (e.g., barring all tech roles) may likely fail. 

Top four alternatives to non-compete agreements

Given these limitations, founders may pivot to other alternatives that courts in both Malaysia and Singapore readily uphold. 

• Non-solicitation agreement: A non-solicitation restrict ex-employees from poaching clients, colleagues, or partners for a reasonable period, directly protecting relationships without broadly restricting employment. This may prevent a departing researcher from recruiting team members to a rival company. 
• Non-disclosure agreement: Post-employment confidentiality obligations, often via non-disclosure agreements (NDAs), bind staff to secrecy on proprietary info like codebases or algorithms indefinitely, enforceable as they target specific assets rather than competition. For crypto firms, this safeguards wallet protocols or smart contract designs.
• Scholarship or training bond: Another option is to utilise scholarship or training bonds as an effective alternative to non-compete clauses to retain skilled staff and protect investments in employee development. These bonds are contractual agreements where employees commit to remain with the company for a specified period (e.g. typically 1-3 years) after receiving fully or partially funded training, certifications, or educational programs, such as AI research courses or blockchain development bootcamps. If the employee leaves before the bond period ends, a clawback provision requires them to repay a prorated portion of the training costs, incentivising retention without restricting future employment. Legally speaking, such bonds may generally be enforceable if reasonable and proportionate in duration and cost, as they do not violate the prohibition on restraints of trade.
• IP assignment agreement: Finally, IP assignment agreements ensure all inventions created during employment belong to the company, clarifying ownership and preventing ex-staff from claiming rights to developed tech. These can include “present assignment” clauses for future IP, crucial in fast-paced Web3 where employees might fork projects post-exit. Tailoring NDAs to be specific and fair enhances enforceability, avoiding the pitfalls of overreach.

Also Read: 5 legal mistakes startups make after inception and how you can avoid them

Final thoughts

In conclusion, while non-competes offer illusory protection in Malaysia and conditional safeguards in Singapore, founders must foster retention through culture, equity incentives, and these legal alternatives.

By emphasising confidentiality and IP assignments, startups may mitigate risks from ex-employees without alienating talent in scarce markets. Proactive drafting in employment contracts, with the assistance of a local counsel, may ensure innovation can thrive amid competition.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Enjoyed this read? Don’t miss out on the next insight. Join our WhatsApp channel for real-time drops.

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Every great startup journey needs strong guidance. Behind the scenes of the Llama Incubator Program by Meta, a dedicated group of mentors has been driving real impact. Over three weeks, these experts helped 32 AI teams sharpen their product thinking, stress-test their ideas, and move faster from prototype to potential.

From business model reviews to go-to-market critiques, these mentors played a pivotal role in helping founders bridge the gap between ambition and execution. Their support ensured that the hackathon wasn’t just about building—it was about building with clarity, confidence, and customer relevance.

Why mentorship matters in early-stage AI

Building in AI—especially at the early stage—is filled with both possibility and risk. Founders often face the challenge of balancing what’s technically possible with what users actually need. Many teams begin with powerful models or impressive tech stacks, but struggle with scoping, prioritization, or knowing how to turn a concept into something scalable.

Mentorship helps ground those efforts. Whether it’s clarifying product-market fit, guiding architectural choices, or providing perspective on how investors and customers evaluate AI products, mentors bring the wisdom of experience. They offer a reality check that doesn’t slow progress—it accelerates it.

That’s what made the mentorship component of this hackathon so essential: it gave founders a structured way to push their thinking, iterate quickly, and build smarter, faster.

Also read: Powering AI change: How e27’s Open Innovation Team and Meta are shaping APAC

Meet the mentors: Product and strategy

Mentors who help founders refine ideas, scope MVPs, and sharpen long-term strategy.

• Oliver Gilbert (Principal – Pilot44) – With 15+ years across startups, corporates, and non-profits in APAC, the US, and EU, Oliver helps bold ideas become products and ventures. His expertise spans venture strategy, storytelling, and product design, with milestones like launching a social impact tech startup across global markets. He defines success as giving founders clarity on customers and products—often by reframing one sharp question that unlocks momentum.
• Raju Vishwas (Founder & CEO – Rethink Lab) – With 15+ years in web development and product leadership, including as Head of Product at Central Group, Raju now helps startups build and launch innovative digital products. His milestones include bootstrapping an events platform to $15K MRR and founding Rethink Lab. He defines success as giving founders clarity on what to build, helping them avoid wasted time and money, and moving forward with confidence.
• Alex Miller (Co-Founder – Particle Alliance) – A serial entrepreneur, mentor, and investor, Alex has spent nearly 20 years shaping Asia’s startup ecosystem through roles at Renren.com, Accelerating Asia, and 500 Startups. Today he is co-founding Flexbike.app, Vibeinsight.ai, and ClimateFair.co, while mentoring 60+ startups on purpose, pitch, and product. His milestones include scaling Renren’s ad product from $5M to $50M revenue and MC’ing multiple Demo Days. He defines success as helping founders hit the right metrics—whether revenue, retention, or funnels—that unlock their next stage of growth.
• Mustafa Rasheed (M.R. Consulting Services) – With 12 years across public, banking, and consulting roles, Mustafa has advised over 3,000 businesses on growth and strategy. He created the Masterclass on Fundraising in Singapore, used by 350+ founders across APAC. For him, success is when startups find sustainable revenue streams and reach true product-market fit.
• Catherine Sofia Somi (Founder & CEO) – With a background in law, aerospace, and venture creation, Catherine has built ventures across HealthTech, SpaceTech, FinTech, PropTech, AI/GenAI, SaaS, NFT, and blockchain. Her milestones include founding TakeX and leading DZF333 and DZF Ventures. She advises startups on scaling, fundraising, and product-market fit, and defines success as helping founders execute ideas that are effective and uniquely differentiated in the market.
• Anisul Hoque (Principal Product Manager – Optimizely) – Anisul leads Optimizely’s Digital Asset Management platform and previously oversaw its Content Marketing Platform, shaping features now used by global brands. With deep martech and SaaS expertise, he helps startups turn vague ideas into clear roadmaps, define MVPs, and align cross-functional teams. His milestones include launching Optimizely’s CMP at scale, driving strategy for the upcoming Brand Portal, and mentoring PMs to build strong product cultures.

Meet the mentors: Growth, GTM & Fundraising

Mentors who bring expertise in scaling startups, sales, and investor readiness.

• Julian Low (Starstorm Ventures) – A SaaS operator turned VC, Julian has helped portfolio companies like Quickdesk, Paywhere, Wiz.ai, and Joyful scale to 7–8 digit sales while staying profitable. He focuses on GTM, fundraising, and customer experience, and defines success as when founders see customers fall in love with their products.
• Moe Iman (CEO & Founder – OnlyFounders x Founders Hub Network) – A founder-led operator with 20+ years across Web3, AI, and finance, Moe has raised $10M+, advised ventures like PrivateAI and MEAN Finance, and onboarded 40,000+ users to new ecosystems. He’s building a global tokenized SaaS platform to empower decentralized startup networks. His proudest milestones include leading teams of 3,000+ and earning a Guinness World Record. For Moe, success means guiding founders to cut through noise, sharpen conviction, and take purposeful action.
• Osman Ahmed (Venture Partner – Accelerating Asia) – Osman blends telecom, IoT, and venture capital experience with hands-on startup leadership as COO of Curium. He helps founders refine SaaS sales and go-to-market.
• Olivier Dombey (Founder & Managing Director – AlphOmega8) – An award-winning executive with 30+ years in digital transformation and operations, Olivier has built and sold startups, lived in 8 countries, and managed P&Ls from $20K to $110M. Now based in Thailand, he leads AlphOmega8, serves as Co-President of La French Tech Bangkok, and supports local charities. He advises founders on streamlining operations and disciplined go-to-market execution, and defines success as earning genuine gratitude, positive reviews, and returning clients.
• Sahaj Kothari (Founder – CapZara Capital) – A fractional CEO/CMO with two successful exits, Sahaj has driven $100M+ in revenue across the USA, UK, and UAE markets, working with brands like SKIMS, GOLI, and Coca-Cola. Recognized as Entrepreneur of the Year (runner-up) and in the UK Top 100 New Talent list, he advises founders on GTM, sales, and fundraising. He defines success as creating “aha” moments that give founders clarity and confidence, matched by teams hungry to act.

Also read: Building the next generation of e-waste advocates: e27 and Meta’s role in youth-led sustainability

Meet the mentors: Branding & Communication

Mentors focused on storytelling, narrative, and connecting with audiences.

• Yvan Goudard (Comms Strategist – Y Consulting LLC) – With 20+ years across aviation, fintech, and communication, Yvan has supported startups and global brands like Etihad Airways. He helps founders sharpen their storytelling, align their teams, and build consistent narratives. For him, success is when a startup can explain what they do in one sentence with confidence.
• Matas Danielevicius (Co-Founder – Whatnot Startup Studio) – An entrepreneur and actor, Matas has co-founded ventures including Gaorai (acquired) and helped incubate 150+ startups in Thailand. He advises founders on branding, business development, and fundraising, and defines success as giving teams the clarity and confidence to build meaningful, resilient ventures.

What’s coming up for Meta Llama Incubator

All 32 teams will showcase their progress at the invite-only demo day on 15 October, where their work will be evaluated by investors and ecosystem leaders.

Looking ahead, Meta and e27 are continuing their partnership to scale startup support throughout the region. Future innovation programs will draw on this mentor-led model—deeply collaborative, context-aware, and focused on building AI solutions that last.

From early brainstorms to final pitch decks, the mentors of the Llama Incubator Program by Meta have been instrumental in helping this cohort move with speed and purpose. Their insights, generosity, and sharp questions have shaped not just the outcomes of this program but the next generation of AI leaders.

Stay tuned as their guidance continues to echo through the region’s rising founders.

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The post The mentors behind the magic: Meet the experts guiding Singapore’s next AI breakthroughs appeared first on e27.

The Singapore Exchange (SGX Group) has marked its 25th anniversary with a stunning financial performance, delivering its highest-ever net revenue and profit since listing in FY2025.

This achievement, set against a backdrop of global volatility and shifting trade dynamics, firmly positions SGX Group as a resilient and innovative force in the international financial landscape.

Also Read: Turbulence and tenacity: How SEA’s startups are turning trade wars into opportunity

Net revenue surged by 11.7 per cent to US$950.52 million (S$1,298 million), while net profit climbed 8 per cent to US$479.52 million (S$648 million). This robust growth underscores the success of SGX’s multi-asset strategy, expanded global reach, and commitment to a trusted, high-standard platform.

Unpacking the financial powerhouse

SGX Group’s impressive financial results were driven by growth across all key business segments:

• Fixed Income, Currencies and Commodities (FICC): Net revenue in this segment increased by 8.6 per cent to US$237.98 million (S$321.6 million). This was largely fuelled by significant increases in OTC FX, currency derivatives, and commodity derivatives volumes. Notably, OTC FX net revenue skyrocketed by 25.3 per cent to US$83.62 million (S$113.0 million), with average daily volume (ADV) reaching US$143 billion, marking the fastest year-on-year growth among peer exchanges.
• Equities – Cash: This segment saw an 18.7 per cent rise in net revenue to US$290.59 million (S$392.7 million), now contributing a substantial 30.3 per cent of total net revenue. Securities daily average traded value (SDAV) jumped 26.5 per cent to US$0.99 billion (S$1.34 billion), representing a four-year high and outperforming ASEAN counterparts. Total securities traded value hit US$248.94 billion (S$336.4 billion), a 27.5 per cent increase.
• Equities – Derivatives: Volumes for equity derivatives expanded by 10.3 per cent, reaching 175.8 million contracts, predominantly from higher activity in FTSE China A50 and GIFT Nifty 50 index futures.
  Dividends and Shareholder Value: Earnings per Share (EPS) reached US$0.45 (S$0.606), up 8.4 per cent from FY2024. The Board has proposed a final quarterly dividend of 10.5 cents per share, bringing the total FY2025 dividends to US$0.28 (S$0.375) per share, an 8.7 per cent increase. SGX Group anticipates steadily increasing dividends by 0.25 cents per quarter from FY2026 to FY2028.

Chairman’s vision: Nurturing Southeast Asia’s startup ecosystem

In a powerful message to shareholders, Koh Boon Hwee, Chairman of SGX Group, articulated a critical insight into Southeast Asia’s burgeoning venture capital market. With nearly 14,000 startups backed by VCs in the region, Koh highlighted a “gap” in the capital markets, stressing that a healthy ecosystem must serve “not only the exceptional few but the promising many.”

Koh argued that the current reliance on trade sales alone is insufficient for capital recycling, which is vital for the sustainability of the VC market. He called for an enabling policy framework to align market incentives with the long-term growth of this ecosystem. A stark warning was issued: if promising Southeast Asian companies opt to list overseas, Singapore risks losing not only IPOs but also the entire value chain of investment bankers, corporate lawyers, and accountants.

Drawing inspiration from Singapore’s successful transformation into an R&D hub through sustained government investment– escalating from US$1.48 billion (S$2 billion) in 1995 to US$18.5 billion (S$25 billion) in 2025–Koh advocated a similar continuous commitment to capital markets. He lauded the Monetary Authority of Singapore’s (MAS) July 2025 announcement to reframe product suitability, empowering investor decision-making and fostering “bold entrepreneurship… in our policy thinking”.

Innovation, global reach, and regulatory foresight

SGX Group’s strategic priorities for FY2026 include widening product and platform offerings, enhancing capabilities, building overseas presence, and strengthening cross-border collaborations.

Why sustainability will be the biggest competitive advantage for startups in 2025

• Market leadership: SGX FX is now among the top three exchange-backed over-the-counter (OTC) FX venues by volume, with a global reach extending to over 200 institutional clients across 12 cities. The inclusion of SGX’s benchmark 62 per cent Fe iron ore contract in S&P Global’s Dow Jones Commodity Index signals strong investor demand for Asia’s first global commodity.
• Geographic expansion: The launch of Brazilian Real (BRL) futures through a partnership with Brazil’s B3 exchange marks a significant strategic move into emerging market currencies beyond Asia.
• Technological edge: SGX is integrating artificial intelligence (AI) and advanced analytics into its platforms to enhance the trading experience for clients. New structured products are also in the pipeline to offer more diverse trading options for investors.
• Regulatory evolution: SGX RegCo is implementing a pro-enterprise regulatory stance, streamlining listing processes, and focusing on clear disclosures for investors. This shift aims to reduce “unintended and disruptive effects on trading and liquidity” while upholding market integrity.
• Sustainability as a core pillar: SGX Group is a leader in sustainable finance, evidenced by its six listed sustainability-themed ETFs, which saw their total Assets Under Management (AUM) grow by 133 per cent year-on-year to US$1.63 billion (S$2.2 billion). The group is progressing towards net-zero emissions by 2050 and has already met its Scope 3 emissions target for engaging data centre suppliers.

Governance and community impact

SGX Group maintains robust governance, with a Board of Directors that boasts approximately 41 per cent female representation, following the appointment of Datuk Maimoonah Hussain. The group’s strong emphasis on corporate social responsibility (CSR) is demonstrated through SGX Cares, which has raised over US$38.48 million (S$52 million) for various causes over two decades, with US$1.67 million (S$2.25 million) raised in the past year alone through events like the Charity Run and Charity Futsal.

Furthermore, SGX Academy’s financial literacy programmes reached more than 22,000 participants in FY2025, particularly engaging young and first-time investors.

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As markets wrap up the weekend on September 15, investors face a pivotal moment that blends traditional equity strength with cryptocurrency resilience. The S&P 500 sits near record highs around 6,584, a level that reflects robust corporate earnings and lingering optimism about economic policy shifts, yet technical indicators hint at an impending pullback. Bitcoin hovers steadily at about US$115,000, recovering from a brief dip after touching US$116,800 last Friday, and analysts such as Fundstrat’s Tom Lee fuel speculation of a surge to US$200,000 by year-end.

I see this convergence as a sign of maturing markets where risk assets increasingly move in tandem, driven by shared sensitivities to Federal Reserve actions. While the broader economy shows signs of cooling inflation and steady growth, the interplay between Wall Street giants and digital currencies underscores the need for thoughtful positioning. Households build cash reserves, bond markets price in rate relief, and global trends favor the United States, but short-term volatility looms large. In my view, this setup rewards patient diversification over concentrated bets on high-flyers, as corrections could test even the strongest performers.

The S&P 500 has delivered impressive gains through much of 2025, climbing over 14 per cent year-to-date and pushing past 6,500 in recent sessions. Companies in the index continue to surprise on the upside during earnings seasons, with the second quarter of 2025 marking the 15th out of the last 16 periods where results exceeded analyst forecasts.

Earnings growth hit around 7.6 per cent for the quarter, led by technology and financial sectors that capitalised on resilient consumer spending and easing macro pressures. Tech firms, in particular, drove much of this momentum, with cloud computing and artificial intelligence investments paying off in higher revenues. I find this pattern encouraging because it demonstrates corporate America’s adaptability in a high-interest-rate environment that persisted longer than many anticipated. However, the index’s concentration in a handful of names raises red flags for sustainability.

Also Read: SGX turns 25 with historic financials—and a warning for Southeast Asia’s startup ecosystem

The so-called Magnificent Seven stocks, including Nvidia, Apple, Microsoft, Amazon, Alphabet, Meta, and Tesla, now account for over 30 per cent of the S&P 500’s total weight, up sharply from just 12 percent eight years ago. These leaders propelled nearly half of the index’s returns in 2024 and continue to dominate in 2025, with Nvidia alone serving as a cornerstone for many portfolios due to its explosive growth in AI chip demand.

Nvidia’s role stands out as both a boon and a cautionary tale. The company reported stellar quarterly results that reinforced its position in the AI boom, with revenues surging due to increased demand for data centers. Investors flock to it for its momentum, but I advocate spreading exposure because over-reliance on one stock amplifies risks from sector-specific headwinds like supply chain disruptions or regulatory scrutiny on tech monopolies. The Magnificent Seven’s profit growth, while strong, has not matched their market cap expansion, creating a valuation stretch that could unwind in a downturn.

Enter the “Next 20” stocks, the subsequent largest companies in the S&P 500 by market cap, which span more balanced sectors such as industrials, healthcare, and consumer goods. These names have lagged the top tier but offer compelling alternatives with steadier earnings profiles and lower volatility. For instance, firms in utilities and materials beat earnings expectations at rates above 70 per cent in the recent quarter, signaling broad-based health.

In my opinion, shifting some allocation here makes sense for long-term stability, especially as AI adoption remains nascent among S&P 500 companies. Surveys show only about 11 per cent of these firms plan to implement AI tools in the next six months, leaving room for gradual productivity gains but also highlighting that the hype has outpaced reality in many boardrooms.

Technically, the S&P 500 appears overstretched after its rally, with moving averages and momentum indicators flashing warning signs. The index trades in a rising channel on medium-term charts, but negative divergence in the MACD suggests weakening upside momentum relative to price action. Key support levels cluster around 6,144 and 6,000, near the 200-day moving average, where buyers could step in during a correction.

Also Read: Semiconductors at risk: The invisible threats that could break global supply chains

Recent sessions show a slight pullback of 0.05 per cent to 6,584, but broader patterns point to a five to 10 per cent dip as funds rebalance and profit-taking intensifies. Historically, September ranks as the weakest month for the index, averaging negative returns since 1950, often exacerbated by fiscal year-end adjustments and seasonal liquidity drains.

I expect this tradition to hold, particularly with the Federal Open Market Committee meeting just two days away on September 17. Traders price in a near-certain 25 basis point cut, lowering the federal funds rate to 4 to 4.25 percent, followed by two more reductions in October and December.

Such moves typically spark initial volatility, as markets digest the “sell the news” reaction before embracing looser policy. US households, flush with cash from prior savings, position well to weather any turbulence, and widening bond spreads indicate that much of the anticipated relief already factors into prices.

Defensive sectors face heavy short interest as capital chases growth and momentum plays, but I believe a rebound awaits if drawdowns materialise. Investors pile into technology and consumer discretionary, where AI and e-commerce thrive, yet utilities and staples trade at discounts that could attract value hunters.

Globally, the US asserts dominance in equities, bolstering the dollar’s strength against peers and drawing inflows from emerging markets grappling with slower recoveries. AI’s low penetration rate among S&P firms tempers the narrative of an immediate revolution, but projections from analysts such as those at Morgan Stanley suggest it could unlock nearly US$920 billion in annual value through efficiency gains and innovation. Tech giants plan to pour US$371 billion into data centers this year, a figure that underscores the sector’s forward momentum.

Also Read: High adoption, high rewards: AI could push regional e-commerce GMV past US$540B

Still, broader adoption lags, with only 20 per cent of S&P 500 boards featuring AI expertise, per recent disclosures. In my assessment, this gradual rollout favours diversified portfolios that capture upside without betting the farm on unproven technologies. The US equity market’s primacy reinforces a pro-risk environment, but global themes, such as European energy transitions and Asian manufacturing shifts, offer complementary opportunities beyond the Magnificent Seven.

Turning to Bitcoin, the cryptocurrency maintains poise around US$115,000, a level that reflects institutional maturation amid traditional market parallels. After peaking at US$116,800 on Friday, it settled with minimal fluctuation over the weekend, underscoring stability in a high-volatility asset class. Technical charts reveal solid support at US$114,000, tested but held firm, while resistance looms at US$116,200 and US$116,500.

The relative strength index hovers overbought at 81.7, signaling potential consolidation as traders book profits from the seven-day rally. I view this as a healthy breather in an otherwise bullish setup, especially with the broader crypto market up 5.25 per cent weekly despite a 0.9 per cent daily dip. Institutional interest surges, evidenced by robust inflows into Bitcoin exchange-traded funds, which saw US$642 million net additions on Friday alone and over US$2.3 billion for the week.

This marks the largest weekly haul in two months, contrasting with earlier outflows and highlighting a rotation toward Bitcoin from other assets. Ethereum ETFs, meanwhile, pulled in US$624 million, but Bitcoin dominates the narrative as companies add it to balance sheets and forecast higher allocations for 2025.

Tom Lee’s bold call from Fundstrat captures the optimism swirling around Bitcoin. In a recent CNBC appearance, he linked the asset’s trajectory to monetary policy, noting its sensitivity to rate cuts and its historical strength in the fourth quarter.

Also Read: Beijing AIForce Technology wins PepsiCo’s Greenhouse Accelerator Asia Pacific 2025

Lee predicts Bitcoin could double to US$200,000 by December, a move he deems feasible given easing Fed actions and supply dynamics from the halving cycle. I appreciate his data-driven approach, drawing on past rallies where Bitcoin gained 20 to 35 per cent in Q4 bull years, but tempering enthusiasm with realism. Profit-taking pressures mount, as derivatives volume drops 27 per cent, and events like the YU stablecoin depeg to US$0.20 after a US$30 million hack inject caution across the sector. Macro jitters ahead of the Fed decision could trigger a “sell the news” event, even with 93 per cent odds of a cut.

Institutional rotations exhibit nuance, with US$3.8 billion in Bitcoin ETF outflows over 30 days offset by gains in Ethereum, suggesting diversified crypto interest. Yet, Bitcoin’s correlation to the S&P 500, around 0.3 to 0.6, implies shared downside risks in a correction. Social media buzz on platforms such as X echoes this sentiment, with traders eyeing a US$110,000 to US$130,000 range by month-end but warning of September’s historical weakness, during which Bitcoin has averaged five to seven per cent losses in seven of the last ten years.

Structured products linked to select Magnificent Seven names remain attractive for targeted exposure, offering leveraged upside with defined risks. Investors should diversify into the Next 20 and global equities to mitigate concentration dangers, as no major black swans lurk but sharp corrections persist.

Key events demand attention: the FOMC on September 17, where Chair Powell’s tone could sway sentiment, and the Bank of Japan meeting on September 19, potentially influencing yen flows and carry trades. From my perspective, the macro tailwinds favor risk assets, but overextension in equities and crypto calls for prudence. US dominance and AI’s promise sustain the bull case, yet low adoption rates and seasonal patterns urge balance.

Households’ cash hoards provide a buffer, and rate cuts, largely priced in, set the stage for volatility followed by relief. Bitcoin’s institutional embrace cements its role as a portfolio diversifier, potentially catching up to gold and stocks in a catch-up trade. Overall, I remain constructively optimistic, viewing dips as opportunities to build balanced positions that weather near-term storms and capture year-end rallies. Markets evolve, and those who adapt thrive.

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Image Credit: Nick Chong on Unsplash

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ASEAN Foundation, an organisation from and for the people of Southeast Asia, has unveiled a critical regional anti-scam initiative, backed by US$5 million in funding from Google.org.

This is in response to the significant surge in sophisticated scams and fraud faced by Singapore, a pivotal hub in the region’s rapidly expanding digital economy. In 2023 alone, scam-related losses in Singapore reached at least US$482.3 million (SGD 651.8 million). Furthermore, the city-state recorded 46,563 reported scam cases, representing a substantial 46.8 per cent increase from the previous year, according to the Sentencing Advisory Panel of Singapore.

Also Read: Tether, Binance, OKX join forces with police to halt US$50M crypto scam in SEA

The announcement at the Global Anti-Scam Summit (GASS) Asia 2025 in Singapore marks a concerted effort to fortify community resilience against digital deception across all ten ASEAN Member States, including Singapore and Timor-Leste.

With the region’s digital economy projected to soar to US$1 trillion by 2030, this initiative represents a critical stride towards building a safe and secure digital future for all. The programme is designed to deliver solutions directly to people in their everyday environments: classrooms, community halls, online spaces, and living rooms. By offering tailored training and tools that reflect each country’s unique culture, language, and real-world scam scenarios, the objective is straightforward: to equip individuals with the skills, confidence, and support necessary to protect themselves and their loved ones.

The programme is set to expand access to scam prevention resources for over 3 million people across the region. A core component includes “Be Scam Ready,” an educational game developed by Google, designed to build critical scam-spotting skills based on inoculation theory.

Crucially, the initiative will provide in-depth training for 550,000 individuals, delivered by a substantial network of 2,000 master trainers. These trainers will mobilise youth, parents, educators, and elderly citizens to establish them as the first line of defence against online scams.

This collaborative effort aligns strategically with Malaysia’s ASEAN Chairmanship 2025, which prioritises enhancing regional digital resilience, and the ASEAN Community Vision 2025, which advocates for a secure, people-centred digital future.

While the situation remains concerning, Singapore has already implemented robust measures to combat scams, including the formation of the Anti-Scam Command (ASCom), the launch of the ScamShield app, and a shared liability framework involving financial and telecommunications companies. Additionally, the government has enacted laws empowering police to freeze bank accounts to prevent further financial losses.

Dr. Piti Srisangnam, Executive Director of the ASEAN Foundation, emphasised the profound impact of these crimes. “Scams don’t just steal money; they steal trust, dignity, and opportunity,” he stated. “Through this programme, we aim to empower communities across ASEAN and Timor-Leste with the knowledge, tools, and confidence to outsmart scammers. This is not just about prevention; it’s about protecting the very fabric of our societies in the digital era.”

Also Read: Building an anti-scam ecosystem is the key to a safer digital future

Wilson White, Vice President, Government Affairs & Public Policy, Google Asia Pacific, highlighted the scale of the challenge. “Scams are a critical challenge across Southeast Asia, where the region has faced significant financial losses,” he noted.

“We believe the best way to effectively tackle this complex, cross-border problem is through a whole-of-society approach. By bringing together governments, industry, and civil society, this initiative will empower communities and build long-term digital resilience, helping to create a safer, more trusted online environment for millions across the region,” White added.

The post ASEAN Foundation, Google.org launch US$5M drive to combat scams across Southeast Asia appeared first on e27.