After running companies for over a decade, we jumped into venture capital back in 2017 with the launch of our family fund.

Now five years later, we have seen successes and failures, collected valuable data and learned important lessons. Just when we are about to embark on the second half of our 10-year journey, we find it important to write down some notes to reflect on.

I’ve listened to over a thousand founders with their pitches over the years. Doing that instils a lot of patience as we know only a very small per cent of companies will be suitable for us. ‘No’ has become my new favourite word.

It’s (fairly) easy to spot the companies that likely won’t get very far, but it’s extremely difficult to spot the ones that will succeed (given that you even have exposure to them).

That’s the reality of venture capital, and it takes a bit of humility to accept this reality. Once one has taken a humble position, there are a couple of important additional lessons to learn. Let us get into those:

Your influence on companies and their founders is minimal

Most founding teams have been working with each other for a while and will (hopefully) continue to do so. They are in the ‘trenches’ together, and you are not fighting their war with them.

At some point in their journey, they decide to take money from you to continue and fight the battle. And while you can likely add a lot of value during a certain period of time by giving introductions and advice, there will be an expiration date where you need to step back and let founders continue on their journey.

Also Read: The right way of interpreting the corporate venture capital road

Not realising this on time can create a sour relationship, or worse.

Experience matters, and the best companies out there don’t need you

Good and experienced founders know what they want and how to get there. Ask yourself; if this company is great and money can be found in multiple places, why are they asking you what value you can add to their startup?

Fundamentals and valuations need to exist concurrently

I’m well aware that I’m writing this as we are moving into a bear market. However, I would have said the same a few years ago.

In order to succeed as an investor, you need founders that can attract (storytelling) follow-on capital for good valuations while the underlying fundamentals of the company you are investing in are solid. If any of those two components are lacking, it’s unlikely going to be a good investment for you.

Do your own research, as most investors do not operate logically

Investors in your network can have a million reasons for investing in a company. It’s unlikely that any of those reasons have much to do with what you are looking for and what’s good for you.

Be thankful for good referrals and introductions to companies, but don’t just follow others (no matter how well respected they are) and do your own research.

The statistics on success are correct

I wrote about the nine per cent rule a few years ago:

Among the successful companies, nine per cent provide investors with returns of 10 times their investments (‘home run’), compensating for failed investments.

Our data continues to show that this is a correct assumption. Whether they will succeed is entirely up to them. No matter how many board and advisory seats you take on, you are not on the ground and won’t be able to fully grasp the specifics of the company.

Don’t overestimate yourself as an investor. No matter how successful you have been in a previous life before you became a VC, you are a source of money for founders (and if they are good, money can be found anywhere).

So be careful not to waste anybody’s time with your (well-meant) advice. Do throw your fund thesis out of the window and recognise that success all depends on the talent of the founding team. Be grateful if great founders let you invest in them and take you on their journey.

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This article was first published on September 12, 2022

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The world is moving towards the new age of ‘artificial intelligence’. This age is potentially redefining the roles and impacts of technology on the worldwide population. Artificial intelligence is not just a technology definition or a term, it is a new way of imagining technology’s robust role and a rapid pace of development.

Also, with ‘Web3’ being a global technology phenomenon these days, it is crucial to discover the insights of Web3 technologies and how all the tech experts and economy enthusiasts across the globe are predicting the Web3 industry to be one of the most economically sound industries by the next decade.

Moreover, the trending and debatable questions like — what is metaverse? What is the role of virtual reality? What are the advantages of metaverse? Is metaverse bad for children? Is AI going to take all the jobs? How AI is powering the next digital revolution? And the list goes on.

These questions also need to be answered with the correct glimpses and briefs on the upcoming technologies and their robust development across various realms. In this article, we shall delve to find out how AI and the metaverse are transforming technology and development across the world.

Overview of AI and the metaverse

Artificial Intelligence is a term that defines all the modern technologies and softwares that are efficient and perform most complex technical tasks and majority of the humane tasks in the fastest and the most efficient manner. AI consists of modern technology modules and functions that can streamline the processing of complex tasks and languages, enhancing the functionality of meta-platforms. 

Metaverse on the other hand is nothing but a ‘virtual world’. Metaverse is a term used to define modern software generated virtual environments, virtual games, 3-D spaces, and all other forms of Virtual Reality simulations. 

The collaborative model of AI and the metaverse

The collaboration of AI and the metaverse has brought a collaborative robust module that acts as a prospect. This prospect is reshaping digital landscapes all over the world. This prospect has, on one hand- AI, which is changing the way humans interact with technology , unlocking great potential for the top metaverse companies.

Also Read: How the metaverse opens new opportunities for education

On the other hand, there is metaverse, which is unlocking surreal immersive experiences, and bringing a whole new ‘virtual world’ into existence. AI is raising the metaverse and making the Metaverse more intelligent, responsive, and scalable. From AI-driven virtual avatars to intelligent world-building, companies worldwide are harnessing AI to bring the Metaverse to life. 

How is AI shaping the metaverse

The next aspect which we are going to shed some light upon here is how AI has helped metaverse and other Web3 technologies like AR, VR, and MR in a transformative manner. AI basically paces up the development of these technologies and brings high-end solutions to complex software development modules. 

Artificial Intelligence is a great aid to the Metaverse. Metaverse is the destination of modern 3-D developments, virtual avatars, combination of modern graphics and game developments. Among all these developments and virtual reality simulations, AI is of great help. AI’s quick performance and development assistance plays a great helping role in metaverse task-streams. 

Moreover, AI provides advanced data analysis, consumer data, market insights and more, which helps the top metaverse companies to get assistance in business in tasks like business development, marketing, management, and others.

AI is transforming the Metaverse in several ways. The benefits of AI are integrating into a prospect for the metaverse. Let us look how is AI reshaping the metaverse in various ways:

• Powering virtual avatars and environments

With the help of AI, the development of virtual avatars and virtual environments become fast, easier, and highly interoperable. Moreover, AI enables hyper-realistic avatars that can learn and evolve over time. 

Industry testimonials: The example of Ready Player Me is one where this platform is developing modern AI-driven virtual avatars with the help of AI. 

• Enhanced content generation

AI is revolutionising the way content is generated, the way softwares is developed, the way complex virtual environments are brought into existence, and many more such impeccable features. 

Industry testimonials: Emerging startups and platforms such as Promethean AI, DeepSeek, etc have set examples of modern content generation and tools that assist in designing, development and Virtual Reality innovations.

• Intelligent technical assistance 

AI is helping in developing intelligent bots, non-player characters, elements of virtual worlds, and many such developments that are making the metaverse more engaging and interactive. 

Industry testimonials: Prominent industry case study here is of Inworld AI, a company that is providing solutions of intelligent virtual assistants that can interact and respond naturally, enhancing the user experiences.

• Enhanced personalisation 

AI-driven software assistance provides developers with better recommendations and solutions, and hence, they are able to customise their features in a far more efficient manner. Moreover AI provides better user analytics, helping you to modify your developments based on user behaviour.

Industry testimonials: Top AI companies like Meta AI and NVIDIA Omniverse are helping create personalised digital environments by leveraging AI modules.

• Real-time language translation

AI developments are equipped with modern translation tools, providing assistance in features like LLM [language learning models], AI-powered translation tools, and are breaking down language barriers, enabling seamless communication in the Metaverse.

Industry testimonials: The best example here is of Google’s AI and DeepL, which are working towards real-time translations that can make interactions seamless and fast. 

Also Read: How the multi-metaverse can flourish by eradicating virtual boundaries

Leading from the fore front: Companies that are building 

The synergy between AI and the Metaverse is being capitalised by many of the top metaverse companies and emerging Web3 startups. On one hand, the top metaverse companies are bringing big-scale advancements in AI, whereas on the other hand, emerging startups are bringing AI services, B2B solutions, products, and SaaS [software-as-a-service] models.

Here are five industry references that are bringing the latest features in AI and the metaverse. This list includes a few of top metaverse companies as well as prominent AI companies:

• OpenAI: OpenAI is a prominent name among the top AI companies and is constantly bringing thriving advancements in AI. This company has been a pioneer in the AI market and is pushing the boundaries of development through futuristic models and interoperable features and services.
• NVIDIA Omniverse: Who doesn’t know the name of NVIDIA, a leader among the top AI companies. NVIDIA is developing AI-powered digital twins and virtual environments through NVIDIA Omniverse. 
• VYUG Metaverse: VYUG is a new-age metaverse platform, slowly making its mark among the top metaverse companies. VYUG brings the best of Web3 technologies, XR solutions integrate the best of AI, VR, AR, and MR experiences, and much more. VYUG is utilising the benefits of AI and metaverse, and Web3 services to bring innovative solutions for industries.
• Decentraland: Decentraland is the name that arrives foremost when you think of the top metaverse companies. Decentraland is always one of the first platforms that uses AI advancements and features in its metaverse, like metaverse tokens, social experiences in metaverse, NFTs, virtual real estate, etc. 
• DeepSeek: DeepSeek is the latest name that has created a huge sensation in the AI industry. DeepSeek has come as an AI platform that is trending the charts. DeepSeek has started off as a competitor to well-known content generation platform ChatGPT, and is soon going to provide all sorts of AI developments and solutions in the future. 

Looking at the future of AI and the metaverse

The future of AI in the Metaverse holds limitless possibilities. Metaverse is leading the game of technology development and new-age interactions. The top metaverse platforms are constantly bringing more and more immersive digital experiences. The capabilities of metaverse are being strengthened with futuristic capabilities of technologies like virtual reality, augmented reality, mixed reality, etc.

The more important thing to focus here is the cross-industry prospect that AI and the metaverse have brought. The collaboration of the top metaverse companies or the top AI companies with the top corporations of mainstream industries has led to a reckoning force that brings every industry together.

Metaverse and XR technology have the potential to serve industries like real estate, corporate, commerce, etc. The industries like entertainment and gaming are already integrating these technologies into their stream and moving forward. 

Hence, it is safe to say that besides the challenges of metaverse and the pessimistic flow around technology, which was always there whenever a technology was introduced, the potential of metaverse to bring a brighter and a highly developed future has been evident.

The thing to keep in mind is that we should put the forces and energies into the right channels. The earlier technologies were often misled and misused for inhumane motives. But for metaverse or for AI, it is important that we channelise them for positive and sustainable results. 

Conclusion 

The end note here takes us to the ultimate prosperous future where technologies like AI and Metaverse will be looked upon as the forces that have the capability of taking the society to uplifted heights. Industries across the globe are investing their time and effort on AI and the metaverse, trying to build an industry and market prospect for multiple industries.

Experts around the globe are expecting the metaverse market to be an economic Tsunami in the upcoming years. Moreover, these technologies will bring a sustainable mode of living, working, and social interactions that shall prove to be a great problem solver for society. 

Therefore, this is the correct time to put your energies, efforts, and investments on the upcoming Web3 technologies and spaces. This is the time to build upon these technologies and bring new prospects of services, innovative projects, solutions for society, job generation, and many more such aspects.

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The internet has come a long way—from the early days of basic websites (Web1) to the era of social media and big tech platforms (Web2). Now, we’re entering Web3, a decentralised, blockchain-powered internet that’s changing how brands interact with their audiences.

Unlike previous iterations, Web3 emphasises transparency, ownership, and user empowerment. Brands can no longer rely solely on paid advertisements and data-driven targeting from centralised platforms.

Instead, they must embrace decentralised networks, smart contracts, and community-led engagement to build trust and loyalty. The shift to Web3 marketing is not just a technological change but a fundamental evolution in the way businesses interact with consumers.

Understanding the evolution: Web1 vs Web2 vs Web3

To understand the significance of Web3, it’s essential to look at the evolution of the Internet:

• Web1 (The static web): This was the first phase of the internet (1990s-early 2000s). Websites were static, offering basic information without interactive features. Users could only consume content without engaging or contributing.
• Web2 (The social web): Emerging in the mid-2000s, Web2 introduced interactivity, social media, and user-generated content. Platforms like Facebook, YouTube, and Twitter dominated, but power became concentrated in a few tech giants, controlling user data and monetisation.
• Web3 (The decentralised web): Web3 shifts control away from centralised entities and gives users more ownership through blockchain technology, smart contracts, and decentralised apps (DApps). It enables peer-to-peer transactions, NFT ownership, and community-driven platforms without intermediaries.

What is Web3 marketing?

Web3 is all about putting power back into the hands of users. Instead of relying on centralised platforms like Facebook and Google, Web3 enables direct engagement through blockchain, NFTs, and decentralised communities. As Simon Kingsnorth points out in Marketing in Web 3.0, this shift is creating new ways for brands to build trust and loyalty.

Amanda Cassatt, in Web3 Marketing: A Handbook for the Next Internet Revolution, explains that Web3 marketing isn’t just about technology—it’s about creating meaningful relationships with users who are no longer just customers, but stakeholders in the brand’s ecosystem. 

Web3 marketing makes us rethink how brands connect with their audiences. No longer can brands rely solely on traditional advertising models driven by data from centralised platforms. Instead, Web3 requires businesses to embrace decentralised networks, blockchain technology, and community-led engagement.

Therefore, brands must start to adopt a mindset that focuses on transparency, ownership, and user empowerment. By doing so, they can build stronger, more loyal communities that see themselves as stakeholders in the brand’s success.

Also Read: How the right ecosystem partners can propel Web3 games in the next market cycle

Key aspects of Web3 marketing

• Tokens and NFTs

One of the most exciting aspects of Web3 is the ability for brands to create tokens and NFTs (non-fungible tokens) as part of their marketing strategies. These digital assets can be used to reward customer engagement, creating next-level loyalty programs. Brands can offer exclusive content, products, or experiences in exchange for token ownership or participation in NFT drops. This model incentivises users to be more engaged and invested in the brand’s ecosystem.

• Decentralised communities

Web3 isn’t about one-way communication—it’s about building decentralised communities where brands engage in real conversations with their customers. Platforms like Discord, Telegram, and blockchain-based social networks allow brands to connect with their audience directly, without relying on intermediaries. Consumers, in turn, are no longer just customers; they are community members who contribute to shaping the brand’s future.

• DAOs (Decentralised autonomous organisations)

DAOs are a unique feature of Web3 marketing. In a DAO, brand decisions are made collectively by the community rather than a central authority. This gives customers a direct say in the brand’s direction, from product development to marketing strategies. This participatory approach helps brands build deeper connections with their audience, fostering loyalty and trust.

• Metaverse and virtual experiences

The Metaverse is an expansive virtual world where users can interact with digital environments and objects. Brands like Nike, Gucci, and Mercedes are already experimenting with virtual stores and NFT collections in the Metaverse, offering immersive and interactive brand experiences. These virtual environments allow brands to showcase products, host events, and create experiences that blend the digital and physical worlds, engaging consumers in entirely new ways.

• Content Co-Creation and User-Generated Content

Web3 marketing is all about collaboration. Instead of traditional content marketing, brands must embrace user-generated content and community-driven storytelling. By involving users in content creation, brands can foster a sense of ownership and authenticity. This shift allows brands to tap into the creativity and passions of their audience, producing content that resonates on a deeper level.

The future of advertising in Web3

As digital advertising continues to evolve, Web3 is opening up new possibilities for marketers. According to Navigating the Future of Online Advertising with Web3 by Frank Cespedes and Ben Plomion, traditional online advertising models are facing decline due to privacy concerns, rising costs, and ad fatigue. Web3 offers a more transparent, user-centric approach to advertising, enabling brands to connect with consumers in more meaningful ways.

• Privacy-first advertising: The decline of third-party cookies is pushing Web3 towards a privacy-first approach. With blockchain-based advertising, users have control over their data, allowing them to opt-in and receive relevant ads without compromising their privacy. This transparency can help rebuild consumer trust, which is often eroded by traditional data-driven ad targeting.
• Reduced ad fraud: Web3’s use of blockchain technology ensures greater transparency in advertising transactions. By recording every ad interaction on a public ledger, brands can reduce ad fraud and verify the legitimacy of engagements, ensuring that their advertising spend is being used effectively.
• Engagement-driven ads: In Web3, advertising is shifting away from intrusive, disruptive ads towards more engaging, interactive experiences. Brands can offer token incentives, immersive ads within decentralised applications, and virtual product placements in the Metaverse. This approach encourages users to engage with ads in meaningful ways, rather than simply ignoring them.
• Decentralised ad networks: Rather than relying on platforms like Google, Meta or TikTok Ads, brands can turn to Web3 ad networks that operate on blockchain technology. These networks allow for more accurate targeting, transparency, and verification of engagement, giving brands greater control over their ad campaigns.

Also Read: How AI and blockchain collaborate for a transparent Web3 future

Challenges and opportunities in Web3 marketing

While Web3 presents exciting opportunities, it also comes with its own set of challenges:

• User adoption and education: Many consumers are still unfamiliar with blockchain technology and decentralised platforms. Educating users about the benefits and mechanics of Web3 will be essential for successful marketing strategies.
• Regulatory uncertainty: Governments are still working on regulations for blockchain-based assets, advertising, and data privacy. Brands must stay informed about these developments to ensure compliance.
• Technological complexity: Web3 involves technical concepts like smart contracts, crypto wallets, and blockchain. Brands that are unfamiliar with these tools may face challenges when implementing Web3 marketing strategies.

However, the opportunities are immense:

• Stronger customer loyalty: By using NFTs, tokens, and DAOs, brands can build a more engaged and loyal community.
• Increased data transparency: Blockchain’s immutability ensures verifiable, accurate data, reducing ad fraud and providing clearer insights into campaign performance.
• New revenue streams: Web3 opens up new monetisation channels through virtual goods, NFTs, and tokenised brand interactions.
• Enhanced personalisation: With Web3’s focus on user control, brands can deliver highly personalised experiences while respecting privacy.

Conclusion

Web3 marketing is more than just a technological shift—it’s a fundamental change in how brands interact with consumers. By embracing decentralised engagement, NFTs, DAOs, and the Metaverse, brands can build trust, loyalty, and deeper connections with their audiences.

While challenges like user adoption and regulatory uncertainty remain, the potential for growth and innovation in Web3 is undeniable. Brands that adapt to this new paradigm will be well-positioned to thrive in the decentralised future of marketing.

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Elevarm, an Indonesian agritech startup that aims to enhance the yield and income of smallholder horticulture farmers throughout Indonesia, has raised US$4.25 million in pre-Series A financing led by Intudo. Existing investors Insignia Ventures Partners and 500 Global participated.

Founded in 2022, Elevarm specialises in horticulture production and the provision of “high-quality” agricultural inputs, including superior seeds, bio-based fertilisers, and environmentally friendly pest control solutions. A key component of its operations is its in-house research and development (R&D) division, which creates innovative and sustainable agricultural inputs that improve soil health, promote biodiversity and increase crop resilience.

Also Read: The age of the super farmer: How technology is enabling the average farmer

Its seedlings are produced in advanced greenhouses, ensuring stronger and healthier plants for improved and more consistent harvests.

Elevarm employs large-scale farming production standard operation procedures (SOPs) that cover all critical stages of cultivation, from land preparation to harvesting. Its mobile app leverages AI to provide the on-ground team with real-time insights, data-driven recommendations, and precision farming techniques.

This facilitates the adoption of advanced cultivation methods like integrated pest management, efficient irrigation, and optimised planting strategies, aiming to maximise yields while minimising environmental impact.

Elevarm collaborates with over 30 partners, including Indonesia’s Ministry of Agriculture, the Ministry of Cooperatives and SMEs, Institut Teknologi Bandung (ITB), IPB University, Padjadjaran University (UNPAD), Bank BJB, Amartha, Rabo Foundation, Reliance Finance, Transform (Unilever, UK FCDO, and EY), and other governmental and non-governmental organisations, as well as R&D labs.

The startup claims it currently supports over 15,000 farmers across West Java, Central Java, and Yogyakarta.

The funding round will help it expand its range of seedling varieties, offering farmers more options tailored to their specific land and objectives. Secondly, it will invest in the development of new agri-inputs through NextBio, focusing on bio-based fertilisers and pest control solutions to enhance soil health and crop resilience.

Thirdly, the firm plans to launch artificial intelligence (AI)-powered digital tools designed to provide real-time insights, optimise farming practices, automate tasks, and support smarter decision-making for farmers and the firm’s field teams.

Bayu Syerli, co-founder and CEO of Elevarm, stated that access to high-quality seedlings and fertilisers has been a long-standing challenge for smallholder farmers, hindering their ability to maximise yields and achieve profitable harvests. Elevarm is addressing this by making essential high-quality farming inputs accessible, thereby boosting productivity and improving farmer livelihoods.

Also Read: Unlocking agritech’s potential: Can Southeast Asia rise to the challenge?

Khailee Ng, Managing Partner at 500 Global, noted the growing innovation and investment in agriculture due to global food security priorities, highlighting Elevarm’s scalable approach of combining AI with traditional farming knowledge, which has the potential to strengthen food systems and promote sustainable farming globally.

Last May, Elevarm bagged US$2.6 million in a seed funding round led by Insignia Ventures Partners, with participation from 500 Global and eFishery founder and CEO Gibran Huzaifa.

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Okapi Technologies, a residential solar financing platform based in Malaysia, has closed an up to US$2 million debt facility arranged by Aquila, an IoT-powered sustainable finance company with operations across Vietnam, Singapore, Malaysia, and Indonesia.

The funding will accelerate Okapi’s expansion of solar energy adoption for homeowners and small businesses in Malaysia and the wider Southeast Asian region through innovative financial solutions.

This round comes over a year after Okapi announced its official launch in Malaysia with the closure of a new funding round led by impact investor The Radical Fund. Ninja Van co-founders Lai Chang Wen and Shaun Chong also joined the round.

Okapi’s flagship product, Okapi Solar, offers a “unique” underwriting model and a point-of-sale mobile application. This empowers solar installer-partners to provide zero upfront financing plans for up to ten years, effectively removing significant financial barriers for homeowners seeking to adopt solar power instantly.

Furthermore, Okapi recently launched Okapi Flow, a supply chain financing solution leveraging proprietary data to provide procurement, logistics, and inventory financing for its solar installer partners. This initiative aims to facilitate faster growth and improved access to financial products for small businesses within the solar sector.

Also Read: The Radical Fund, Ninja Van co-founders invest in Malaysian solar financing startup Okapi

To date, the startup has financed over 200 solar power systems and boasts a network of 50 installer partners across Malaysia, the Philippines, and Indonesia.

Lai Zhern Yung, CEO and co-founder of Okapi, stated: “Despite significant cost reductions in small-scale solar installations over the past decade, high upfront investment requirements and supply chain inefficiencies still hinder widespread adoption in Southeast Asia. Aquila’s strong collaboration and alignment with our vision will be invaluable as we continue to bridge the financing gap and accelerate the green transition in the region.”

Stefano Pellegrino, CEO of Aquila, commented: “Okapi’s business model—enabling EPC contractors to offer a leasing model for solar installations—is fuelling rapid growth. Since their expansion depends on their ability to finance EPCs, this partnership aligns perfectly with our financing strategy. Their focused approach to climate technology also enhances credit assessment efficiency, while API integration with solar installation data provides us with confidence in the value of deployed assets.”

The timing of this funding round is strategic, as electricity tariffs in Okapi’s home market of Malaysia are set to rise in the second half of the year. This, coupled with the National Policy on Climate Change 2.0, highlights the Malaysian government’s commitment to a more sustainable low-carbon economy.

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Not long ago, making money on the Moon sounded like something straight out of a sci-fi novel. Today, it’s a legitimate business plan. Nations, private companies, and investors are racing to stake their claim in what could be the next trillion-dollar economy.

The Moon isn’t just a scientific playground—it’s a resource-rich frontier that could transform industries on Earth. Lunar mining, energy production, and infrastructure development are no longer theoretical; they’re actively in progress. But where exactly is the money? Let’s break it down.

The Lunar goldrush: How the Moon is becoming the next billion-dollar market

For centuries, gold rushes have shaped economies. From California to the Klondike, fortunes were made in the pursuit of rare resources. Now, the same dynamic is unfolding in space, with the Moon emerging as the next big economic frontier.

Why the Moon? Resources that could change the game

The Moon is packed with valuable resources that could reshape global industries. With companies and governments pouring billions into lunar exploration, we’re on the verge of an economic shift.

• Helium-3: The future of clean energy
  One of the Moon’s most sought-after resources is Helium-3, a rare isotope that could revolutionise fusion energy. Unlike nuclear fission, which produces radioactive waste, Helium-3 fusion offers a cleaner, more efficient power source. Experts estimate that just a few tons of Helium-3 could power entire cities for years. Countries like China and the US are already launching missions to assess its extraction potential.

• Water ice: The gateway to deep space
  Water ice, discovered in permanently shadowed lunar craters, could be the Moon’s most valuable asset. Why? Because water can be split into hydrogen and oxygen, creating rocket fuel. This means the Moon could serve as a refuelling station for deep-space missions, drastically reducing the cost of Mars exploration and beyond. NASA’s Artemis program and private companies like Astrobotic are actively developing technologies to extract and store lunar water.

Also Read: JAXA: Singapore’s space BFF and the coolest agency you’re sleeping on

• Rare Earth metals: A game changer for tech
  Smartphones, batteries, and electric vehicles all rely on rare earth metals like neodymium and europium. Right now, China dominates global production, but the Moon could offer an alternative supply chain. If lunar mining proves viable, it could disrupt global markets and drive down costs for high-tech products.

Who’s investing? The companies and countries leading the charge

Governments and private companies are moving fast to secure their place in the lunar economy.

• NASA’s Artemis Accords have brought together countries like Japan, Australia, and the UK to create a framework for lunar mining.
• China’s Chang’e missions are mapping lunar resources and planning a permanent Moon base by the 2030s.
• Private companies like SpaceX, Blue Origin, and ispace are developing commercial lunar landers and mining technology to tap into Moon-based resources.
• Southeast Asia’s growing space sector is eyeing lunar collaboration, with partnerships like Thailand’s involvement in China’s Chang’e 7 mission and new initiatives being discussed at GSTCE 2025​.

GSTCE 2025: Where the Lunar economy is taking centre stage

The Global Space Technology Convention & Exhibition (GSTCE) 2025 highlighted how space is no longer just about national programs, it’s now an engine for global economic growth. With over 1,200 delegates from 45 countries, GSTCE 2025 showcased how businesses, investors, and governments can leverage space technologies for commercial opportunities. Discussions will include lunar resource extraction, space mining laws, and the commercial viability of Moon-based operations​.

What’s next?

The lunar gold rush is just beginning. With billion-dollar investments already in motion, the next decade will determine whether the Moon becomes the next great economic powerhouse. As technology advances and infrastructure develops, the question is no longer if we can profit from the Moon…but how soon.

And if history has taught us anything, those who stake their claims early often reap the biggest rewards.

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The modern business leader is often portrayed as an unshakeable force of panache and productivity; peek behind this veneer, however, and you’ll likely come across far too many sleepless nights and scarily unsustainable stress levels. Business leaders must prioritise wellbeing and fitness to keep everything ticking along nicely — hearts included.  

The corporate balancing act

Running a business is not unlike juggling flaming torches — exciting, perilous at times, and certainly not something you should attempt to do when half-asleep. Still, many leaders keep tossing those metaphorical torches without pausing to consider what happens when exhaustion turns their increasingly flaky grip into a liability.

The body and mind underpin everything we do. When we’re running on fumes, creativity plummets, decision-making falters, and stress balloons into a vicious cycle of struggle, crash and repeat. Burnout is not just a buzzword; it’s a business killer. A leader’s health, both mental and physical, ripples through the organisation, setting the tone for everything from morale to innovation and, of course, productivity.

Fitness is not just for gym junkies

If the phrase ‘fitness program’ makes you think of spandex-clad aerobics instructors yelling ‘Feel the burn!’ you’re not alone. Thankfully, though, fitness doesn’t demand Lycra, and it’s not about chasing some elusive six-pack. For business leaders, it’s about sustaining the stamina to endure high-pressure environments and showing up as your best self — not just for your team, but for yourself, and your bottom line.

Physical activity supercharges the brain. Want sharper focus? Exercise. Hoping for better sleep? Move your body. Struggling with chronic stress? Get your heart rate up. There’s a reason so many successful entrepreneurs swear by their morning runs or afternoon gym sessions: it’s not vanity; it’s strategy.

And let’s face it, the metaphor of a ‘well-oiled machine’ has been overused to the point of rusting, but the sentiment holds. Your body is your primary tool for navigating the demands of leadership. Ignore it, and it’ll let you down, and all-too-often at the worst possible moments.

Also Read: 4 reasons why mental fitness is vital to startup success

The ripple effect of wellbeing

When a leader prioritises their health, the benefits cascade through the entire organisation; it’s like the corporate version of putting your oxygen mask on first. Employees tend to take cues from the top, and a boss that actively values their wellbeing inspires others to do the same. Leaders who model balanced habits — whether that’s hitting the gym or making time for mindfulness — send a powerful message: wellness isn’t some flashy executive luxury; it’s a necessity.

The benefits aren’t just anecdotal, either. Research consistently shows that employees in organisations with a strong focus on health report higher job satisfaction, reduced absenteeism, and better overall performance. You can’t buy loyalty with a free gym membership, but couple it with a culture that genuinely supports health? Now you’re onto something.

Stress: The elephant in the boardroom

As deadlines loom, targets press down, and the stakes can feel impossibly high, it can be tempting to brush off stress as part of the job description. Yet, chronic stress isn’t a badge of honour; it’s a slow poison. 

Stress manifests both physically and emotionally. Beyond the yawns, the disrupted sleep, and elevated blood pressure can leave you feeling like you’ve been hit by the proverbial freight train; with clouded judgment, making even minor decisions can feel overwhelming. The irony is palpable: the very drive to excel often sabotages the capacity to think clearly and act effectively.

Small steps, big gains

Turning the tide doesn’t require a Herculean effort; you don’t need to morph into a kale smoothie-drinking triathlete overnight. Start small — a 20-minute walk during lunch, replacing your third coffee with herbal tea, or setting a strict no-email rule after 9 pm.

Even better, integrate movement into your day. Take walking meetings (yes, they’re a thing). Use a standing desk. Stretch between calls. Tiny habits can add up faster than you’d expect, boosting energy levels and clearing mental fog — no dramatic overhaul in sight.

Arguably the most important wellness shift is to never underestimate the power of sleep; prioritising sleep is one of the most productive things you can do for yourself and your business.

Also Read: How to foster mental wellness in the workplace and boost performance

Food as medicine

One leader who has turned the intersection of health and leadership into an art form is Rina Ahluwalia — the visionary behind two health brands, The Primal and GoCarnivore, and The Primal Shop producing health products, including 100 per cent natural Whipped Tallow Balm, rewriting the rules of a healthy lifestyle. Drawing from her expertise in Low-Carb, Keto, and Carnivore diets, Rina has crafted a program, known as The Primal Diet, a low-carb animal-based diet that helps individuals reverse chronic illness by focusing on root-cause healing and harnessing the healing power of food.

This approach isn’t just about eliminating unnecessary foods; it’s a complete paradigm shift. By focusing on nutrient-dense, anti-inflammatory foods, Rina’s method helps people reclaim their vitality; her clients not only report significant improvements in their physical health but also newfound mental clarity and resilience. 

The success of Rina’s brand lies in its simplicity and scientific rigour; her work has shown that what we eat doesn’t just fuel our bodies but also shapes our lives. Leaders who adopt such philosophies often find that their improved health translates directly into sharper decision-making, greater energy, and a renewed sense of purpose.

The financial case for fitness

For the hard-to-win-over skeptics, let’s talk numbers, because there’s no denying it — poor health is expensive. The cost of absenteeism, presenteeism (showing up but not functioning effectively), and healthcare expenditures is staggering; according to various studies, the return on investment for corporate wellness programs can range from US$1.50 to US$3 for every dollar spent.

And it isn’t even just about dollars and cents. Healthier leaders are better equipped to navigate crises, spot opportunities, and lead with empathy; they’re also less likely to burn out, thus reducing the risk of costly leadership turnovers. It’s not rocket science; it’s common sense.

Redefining success

Success doesn’t have to come at the expense of your health, in fact, the two are deeply intertwined. The most effective leaders aren’t those who grind themselves into the ground; they’re the ones who recognise that true achievement comes from a place of balance.

—

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In the expansive realm of Artificial Intelligence (AI), two prominent paradigms have taken centre stage: Generative AI and Operational AI, often known as Applied AI. While both possess their unique strengths, it is becoming increasingly evident that Operational AI is the driving force catalysing transformative change in today’s dynamic business landscape.

This article explores the nuances differentiating the two and elucidates why Operational AI stands as the unequivocal game-changer of our times.

Deciphering Generative AI

Generative AI, equipped with its profound deep learning algorithms, has undeniably made remarkable strides across various domains. Renowned for its capability to craft content, spanning images, text, and even music, akin to human-generated creations, Generative AI is exemplified by technologies such as OpenAI’s GPT-3, adept at generating human-like text, and DALL-E, which crafts images based on textual descriptions.

Generative AI has flexed its muscles across several domains, showcasing strengths that have left an indelible mark:

• Creative content generation: Demonstrating the remarkable ability to produce highly creative and novel content, from intricate artwork to captivating literature, often with astonishing levels of realism.
• Personalisation: Tailoring content to individual preferences, thereby delivering an engaging, personalised user experience that resonates with a diverse audience.
• Innovation catalyst: By automating ideation processes, Generative AI has the potential to ignite new ideas and concepts, stimulating innovation across industries.

Also Read: Rise of generative AI in search: Exploring opportunities for APAC brands

Operational AI: The strategic force

Operational AI, also recognised as Applied AI, follows a different trajectory. Instead of generating creative content, it pivots its focus towards streamlining and elevating business operations through the potent combination of automation and data-driven decision-making.

The reasons behind the ascendancy of Operational AI are compelling:

•  Concrete business impact: Operational AI stands as a tangible force capable of delivering concrete, measurable results. It elevates operational efficiency, slashes costs, and expedites decision-making, with businesses witnessing a direct impact on their financial bottom line—a compelling allure for investment.
• Automation of repetitive tasks: Proficient in automating routine, time-consuming tasks, Operational AI encompasses a wide spectrum, from data entry to complex manufacturing processes. This liberation of human resources from mundane tasks empowers businesses to channel talent into more strategic endeavours.
• Data-powered decision-making: Operational AI harnesses the prowess of data analytics to furnish insights pivotal for critical decision-making. Whether optimising supply chain logistics or predicting consumer preferences, Operational AI equips businesses with data-backed acumen.
• Enhanced customer experiences: Operational AI augments customer experiences by enabling chatbots and virtual assistants to offer real-time support. This translates into faster response times, round-the-clock availability, and ultimately, higher levels of customer satisfaction.
• Security and compliance vigilance: In the realm of security and compliance, Operational AI serves as a vigilant sentry. It continuously monitors and detects security threats and compliance infractions in real time, consequently mitigating risks and ensuring adherence to regulatory standards.
• Scalability: The scalability factor of Operational AI is a testament to its enduring relevance and value. It seamlessly adapts to the evolving needs of businesses as they burgeon, promising long-term utility.

Also Read: Navigating the future of marketing with AI technology at Flux Series

Operational AI’s supremacy

Operational AI’s pragmatic, results-oriented approach aligns seamlessly with the exigencies of contemporary businesses:

• Immediate Return on Investment (ROI): Operational AI often offers a swifter ROI compared to Generative AI. Cost savings and efficiency gains materialise within a relatively short time frame, making a compelling case for its adoption.
• Alignment with business goals: Operational AI is meticulously designed to address specific business challenges and objectives. It serves as an unwavering ally in furthering core operations and strategic goals, positioning itself as an indispensable asset for businesses.
• Versatility: The applications of Operational AI transcend industry boundaries, spanning domains as diverse as finance, healthcare, manufacturing, and retail. Its versatility underscores its worth as a versatile tool adaptable to a plethora of sectors.
• Real-world impact: Operational AI leaves an indelible imprint across a spectrum of industries. In healthcare, it streamlines patient data analysis and diagnosis, ushering in improved healthcare outcomes. In finance, it serves as a sentinel, detecting fraudulent transactions and safeguarding the interests of businesses and consumers alike.
• Future-proofing: As businesses pivot toward data-centric models, Operational AI emerges as the cornerstone for navigating a digitalised world. It empowers businesses to navigate shifting consumer preferences, dynamic market landscapes, and evolving regulatory environments, thus future-proofing their operations.

While Generative AI indeed commands admiration and awe for its creative prowess, Operational AI, with its practical, result-centric approach, stands as the harbinger of transformative real-world change. It empowers businesses to operate with greater efficiency, make well-informed decisions, and provide customers with enhanced experiences.

As we cast our gaze toward the horizon, the path forward becomes evident — Operational AI will continue to play an instrumental role in reshaping industries, fueling innovation, and ensuring that businesses maintain their competitive edge in an ever-evolving landscape.

In the dynamic realm of AI, it’s not merely about creativity; it’s about tangible outcomes, and Operational AI stands tall as the vanguard leading this charge.

—

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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This article was first published on September 13, 2023

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Addlly AI, a Singapore-based AI-powered content automation startup, has closed its seed funding round, bringing the total capital raised to over SGD 1.2 million (~US$900,000) since its inception.

Neither the names of the investors nor the size of the deal was disclosed.

The investment will fuel the expansion of its proprietary AI marketing content agents, scale international growth, and extend the financial runway for the next 15 to 18 months.

Also Read: Regulating AI in Asia Pacific: Can companies keep up?

Founded by Tina Chopra (CEO) and Ronie Ganguly, Addlly builds AI marketing content agents that act as marketing assistants for enterprises. These agents understand a company’s products, strategies, and brand guidelines while continuously learning from market trends. They automate content creation across blogs, social media, newsletters, and ads—helping businesses maintain consistency, scale efficiently, and reduce costs.

The agents can produce high-quality content in multiple languages and formats, such as blogs, social posts, and newsletters.

Unlike traditional tools, Addlly’s marketing agents enable full-scale marketing automation, helping businesses adjust to audience insights and enhance real-time engagement. By leveraging advanced social listening and tailored AI models, companies can reduce content production costs by up to 50% while achieving tenfold productivity gains.

According to the firm, it has over 20 clients across the region and an average productivity boost of 50 per cent.

“Our AI agents turn marketing teams into content superheroes. It’s like having your top strategist and writer merged into one tireless, always-on assistant. This assistant understands your brand, never misses a deadline, and works at lightning speed,” said Chopra. “With this funding round, we will be accelerating our product development, so our clients don’t have to choose between speed and quality. They get both, at scale, with results that drive real revenue impact.”

Also Read: The DeepSeek debate: Opportunity or overhype for startups in ASEAN?

As demand for AI-driven marketing solutions grows, the startup is expanding globally, supported by partnerships with Microsoft and AWS for secure, enterprise-grade solutions. Addlly has also been selected as a pre-approved vendor under the Productivity Solutions Grant (PSG) for Marketing Content Generation, which helps Singapore SMEs get grants covering up to 50 per cent of the costs for implementing Addlly’s solutions. This makes it easier for businesses to embrace AI-powered solutions.

The post Addlly AI closes seed funding round to expand AI content agents appeared first on e27.

Dear reader,

Despite the vibrancy of Southeast Asia’s tech landscape, women-led startups continue to face an uphill battle in securing funding. The latest data from Tracxn reveals a sharp decline in investment for female-founded ventures, even as overall startup funding in the region remains robust.

In 2024, these startups raised just US$198 million—only 6% of total funding in SEA and a staggering 65% drop from 2023. The absence of late-stage funding underscores the challenges women entrepreneurs face in scaling their businesses. While early-stage funding also declined, seed-stage rounds showed modest growth, highlighting resilience in the face of economic headwinds.

Several factors contribute to this disparity: a tough macroeconomic climate, a shift in investor focus toward profitability, and the under-representation of women in venture capital. Yet, there are bright spots—blockchain startups led by women saw significant gains, and initiatives like SG Women in Tech and the WAVES programme aim to bridge the funding gap.

With SEA lagging behind global peers in funding female founders, the region must take decisive steps to level the playing field. More inclusive investment strategies and stronger institutional support are essential to unlocking the full potential of women-led innovation.

Sainul,
Editor.

——

NEWS & VIEWS

Venture capital remains elusive for women-led startups in SEA
Funding for women-led tech startups in SEA dropped 65% in 2024, highlighting persistent investment challenges despite ongoing diversity initiatives.

GoTo’s Q4 losses narrow to US$56M as adjusted EBITDA surges
This comes as the Indonesian tech giant’s revenue dropped marginally to US$255.3M, from US$261.4M the year before | For the last three months of 2024, GoTo’s adjusted EBITDA surged to US$24.3M from US$4.7M in 2023.

GlobalData acquires AI Palette to strengthen AI-driven consumer insights in CPG
AI Palette enables real-time identification of emerging consumer trends with contextual understanding and generates and screens product ideas within minutes.

Uber ends Foodpanda Taiwan acquisition
This follows Taiwan’s antitrust regulator’s rejection of the deal in December | According to Delivery Hero’s statement on Mar. 11, the decision requires Uber to pay a termination fee of approximately US$250M.

Binance nets US$2B from UAE-based MGX
MGX, launched by Abu Dhabi last year, has focused on AI and previously partnered with BlackRock and Microsoft for a US$30B AI fund | investment signals its expansion into cryptocurrency and blockchain.

Saudi-backed Scopely acquires Pokémon Go maker for US$3.5B
This acquisition includes the popular mobile game Pokémon Go, as well as other titles like Pikmin Bloom and Monster Hunter Now, along with the teams that develop these games.

Malaysian chipmaker firm SkyeChip targets US$226M IPO valuation
The company, founded in 2019, aims to launch the IPO potentially in H2 2025 at a valuation of over 1B ringgit (US$226M), according to sources | The potential IPO aligns with Malaysia’s push to expand its semiconductor sector.

Elevarm nets US$4.25M to boost smallholder horticulture farmers with AI agri-inputs
The investors include Intudo, Insignia Ventures, and 500 Global | Elevarm specialises in horticulture production of superior seeds, bio-based fertilisers, and environmentally friendly pest control solutions.

Agros lands US$4.25M Series A to scale climate-resilient farming in Indonesia
Gaia Impact, Schneider Electric Energy Access Asia, and Wavemaker Impact are the lead investors | Agros has expanded its operations to Indonesia, Cambodia, and Myanmar, supporting over 6,000 smallholder farmers.

Singapore grants bail in alleged US$390M Nvidia chip fraud
Two Singaporean men and one Chinese national were charged nearly two weeks ago with allegedly smuggling Nvidia chips and defrauding Dell and Super Micro by providing false information about the servers’ intended locations.

Meta and the Government of Singapore launch Llama Incubator Program
The Program is designed to build capabilities and drive innovation on open-source AI among startups, local SMEs, and public sector agencies in Singapore.

Choco Up, Wonder Capital join forces to launch US$50M private credit funds for APAC SMEs
The partnership has commenced with the closing of a US$10M private credit funding round to catalyse growth for e-commerce, SaaS, and tech businesses.

Okapi lands US$2M to expand its zero-upfront solar financing in SEA
The investor is Aquila, an IoT-powered sustainable finance company | The startup also offers Okapi Flow, a supply chain financing solution that provides procurement, logistics, and inventory financing for its solar installer partners.

Shoppable bags US$1.16M to tackle supply chain inefficiencies in Philippines using AI
The investors include Ignite House of Innovation, Tenco Capital, and Indelible Ventures | Shoppable’s Quotable AI automates quotes, invoicing, purchase orders, payments, financing, and product information management.

JigsawStack closes US$1M pre-seed round to transform AI deployment
UK-based Ada Ventures is the lead investor | JigsawStack offers access to fine-tuned, custom AI models that automate tasks across diverse technology stacks.

Antler introduces pre-seed programme AI Disrupt in response to fast-moving market
AI Disrupt is structured as a four-week sprint that aims to remove barriers for AI founders | Startups receive US$400K in pre-seed funding, along with AI perks valued at over US$650K from OpenAI, Nvidia, Nebius, and others.

Grow Asia launches Innovation Challenge 2025 to drive agritech in Philippines
The Grow Asia programme aims to support smallholder producers of coconut, cacao, and coffee in SEA, with an emphasis on the Philippines.

DeepSeek denies rumours about R2 model launch
A Reuters report previously said that DeepSeek was accelerating development of R2 model, moving the release from May | The model is expected to improve code generation and support multilingual reasoning beyond English.

VentureTECH invests in Malaysian SaaS firm POMEN to accelerate its growth
This partnership aims to accelerate POMEN’s growth and enhance its innovative platforms, further digitalising the ecosystem for connected services and operations.

FEATURES & INTERVIEWS

How a former Singapore police officer turned life’s hardest lessons into a swim academy
Athanasius Pang, an ex-police officer, overcame personal and financial struggles to build Dip Swim, a resilience-focused swim academy.

SEA’s US$325B e-commerce surge: What it means for merchants and payment providers
SEA’s digital payments and e-commerce market is booming, driven by mobile wallets, BNPL and cross-border transactions.

Yan Lim on women’s thought leadership: AI-driven insights help, but authenticity remains key
For women leaders, Yan Lim points out that AI-driven insights can help refine messaging and target audiences more effectively.

Geraldine Wong of GXS Bank: An inclusive environment for women in AI requires a multi-faceted approach
GXS Bank recognises AI’s power to drive financial inclusion, but only if it is built on principles of fairness and ethics.

FROM THE ARCHIVES

The art of capital allocation: 5 pillars for a future-proof startup
In the intricate landscape of capital allocation, startups shape their path to success with a clear vision and strategy.

Is mentorship a powerful tool for solving startup challenges and addressing economic concerns?
A supportive ecosystem that develops and grows companies enabling them to attain their full potential, can be created by effective mentorship.

Levelling the digital playing field: How to get more women-led businesses online in Southeast Asia
Women entrepreneurs still face significant challenges, including limited access to capital, networks, and relevant business skills.

What did we learn from failing to raise VC funding?
Securing funding from venture capitalists is not assured, with statistics indicating that less than one per cent of startups receive such funding.

Founder etiquette: Questions best left unasked
Today I am here to talk about those questions that you must never ask a founder, no matter how strongly you feel the urge to.

Investing for her future: Why women should take control of their finances
In a society where women still face systemic barriers to economic empowerment, taking control of one’s financial destiny is an act of defiance and liberation.

Clean cap tables, happy VCs: How SPVs streamline startup fundraising for future success
SPVs help founders raise small checks from angel investors while keeping a clean and attractive cap table for future VC rounds.

Navigating fundraising: Recognising objections vs. rejections
Distinguish between objections and rejections in fundraising, maintaining resilience in the startup landscape.

Charting a clear course: Building effective communication in SEA’s hybrid work era
Between hybrid and remote teams, problems of communication can be a source of endless frustration for employees and managers.

How to generate winning startup ideas
Looking into industries that are inefficient or outdated for problems and inefficiencies is a great starting point for startup ideas.

Women in tech: It’s time to reframe the conversation
To make an impact in a male-dominated industry, women in tech are going through a quest of self-discovery and reframing.

How I leverage tech as a parent and business owner
I love being a mom and I love running a business, but most of all, I love being efficient: Penny Choo, Co-Founder of BloomThis.

Navigating the shift: From ‘growth at any cost’ to embracing sustainability in today’s startup landscape
Investors are increasingly cautious, realising that prioritising growth at any cost is unsustainable, resulting in tougher fundraising for startups.

Are we stressing ourselves out amidst AI adoption
This article discusses how leaders can adopt AI while maintaining team well-being and fostering a balanced, supportive workplace culture.

AI transforming LinkedIn content: Our custom GPT journey
We plan to refine our custom GPT further, exploring broader applications in storytelling and thematic content.

THOUGHT LEADERSHIP

Trump raised a fist, I’m raising the future of threat detection
AI wearables, satellite intelligence, and private networks can transform security by enabling real-time threat detection and response.

Navigating Malaysia’s regulatory landscape: First quarter 2025 insights
Key regulatory updates impacting Malaysian startups in Q1 2025—essential changes for founders and investors to keep on their radar.

When tariffs danced with Bitcoin and markets held their breath
From tariffs to crypto reserves, March 12 saw major market shifts; here’s a breakdown of what’s driving global risk sentiment today.

From digital-first to citizen-first: Ushering in the next phase of Singapore’s smart nation vision
A successful Smart Nation goes beyond digital transformation, focusing on seamless, citizen-centric experiences that anticipate needs.

Space is making it rain—and not just on Mars
Space tech is now a trillion-dollar industry, powering AI, finance, and climate solutions—businesses investing early will lead the future.

Global markets in flux: Tariffs stir the pot, CPI cools the heat
Global markets teeter as US tariffs spark trade tensions, shifting risk sentiment in a high-stakes financial chess match.

Bridging healthcare and cybersecurity: How women are challenging stereotypes in tech
Women are breaking barriers in cybersecurity, bringing diverse expertise to healthtech and shaping a safer, more inclusive digital future.

The post Ecosystem Roundup: VC hurdles for women-led startups in SEA | GoTo narrows Q4 losses | GlobalData buys AI Palette appeared first on e27.