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The art of managing a predominantly on-demand company

Business success now hinges on more than just profit margins and market share; it thrives on vibrant ecosystems and cultures of empowerment. Mastering the workforce of independent driver-partners fueling on-demand services demands keen understanding and thoughtful management.

The flexibility of working for platform businesses

Managing an on-demand workforce needs ongoing commitment to empathy and constant open communication. The diverse schedules, motivations, and commitments of driver-partners require a nuanced approach to flexibility.

The platform business industry has evolved over time, leading to a more mature understanding among driver-partners regarding both the advantages and obstacles associated with their role. This knowledge is often acquired through referrals and word of mouth, contributing to a smoother experience during their onboarding, significantly shortening the time needed to activate their accounts, and lowering their barriers to entry.

This further lends a hand to the flexibility they need, which is the cornerstone of any approach when it comes to managing driver-partners. It’s important from the start to recognise that each driver-partner brings a unique set of circumstances to the table. In turn, on-demand platforms should offer choices and flexibility in daily operations, providing autonomy tailored to individual needs.

This isn’t a one-size-fits-all solution but an acknowledgement that driver-partners may be pursuing on-demand work as a side hustle or as a full-time role. For some, the value of flexibility is a higher consideration than income alone. Take Juliana Jorimi, a mother of four with a love for driving. She left the traditional logistics industry and joined us two years ago, as she can align her deliveries with her children’s schedules and effectively balance both work and parental duties.

Leveraging strategic technology implementation to provide efficiency

Technology is more than just a tool but is a strategic enabler for any business. As businesses that run on technology platforms, it is also important to make sure there are features that support every driver-partner. Aside from providing communication channels, features such as district filters empower driver-partners to choose pick-up locations, giving them greater control over when and where they work.

Also Read: Consumer acceptance, industrialisation are critical to the success of cultivated seafood: Umami CEO

This is more than just about convenience – it’s about maximising income and efficiency. Kalyana Sundaram, a driver-partner with a lorry and a fruit stall in Little India he runs with his older brother, strategically plans his deliveries by accepting orders in the neighbourhoods where he is already located. This elevates the technology to more than just a feature but as a means to empower driver-partners to make strategic choices that benefit both them and the company.

Product enhancements are necessary to provide the best experience to customers, but at the same time, daily process improvements to ensure efficiency and productivity for driver-partners cannot be overlooked, as they are customer-facing and key to customer satisfaction.

The nature of the job also means driver-partners are always on the go, so leveraging technology, such as email submissions and in-app chat features, provides direct communication channels and valuable feedback opportunities. Real-time updates through platforms like Telegram broadcast channels keep driver-partners informed about surcharges and traffic situations, fostering a sense of connectivity that aids them in their deliveries.

The support systems in place for driver-partners

The first line of support is transparency concerning fair compensation. To show the value of contributions that on-demand workers get, fair compensation needs to be more than just a policy. Access to clear and comprehensive information about total earnings is non-negotiable and needs to be achieved from the start.

But it goes beyond information provision. The implementation of new processes and features aimed at dynamic operation is also crucial. Dynamic surcharges, for example, give driver-partners the chance to earn extra income, enhancing their passion for taking on more orders. This goes above just paying them but also recognising their efforts and creating a compensation structure that aligns with their dedication.

A robust suite of training programs is also crucial to the success of all driver-partners. With insights gained through daily operational observations, more comprehensive training programs can be curated, equipping driver-partners with the skills necessary for an evolving future.

An algorithm identifies the most relevant training materials, allowing drivers to refresh their skills and enhance delivery performance. This creates a win-win scenario for them and the company, empowering driver-partners to excel in their roles and achieve their delivery targets and overall goals.

Moreover, on-demand workers need to feel the commitment companies have to their long-term success, and strategic partnerships are part of ensuring that. Alleviating costs associated with deliveries through fuel discounts, lower rental rates on vehicles, optimal vehicle servicing rates, and mobile plans at preferred rates is a benefit but also part of a tangible support system.

Also Read: Leveraging AI and ML in supply chain management for smarter decision making

It is also recognised that the distortions of industry balance can occur through the capture of market shares via unrealistic incentives and coupons. This should be avoided as it creates a false reality for both users and driver-partners. Partnerships should be about reducing operational costs and enhancing the overall experience of driver-partners, reinforcing the idea that the company is genuinely invested in their success.

What’s next for us looking to the future

Platform businesses navigate diverse countries with their unique cultures and business norms. These are key factors for business success if companies want to understand and be relevant in their markets.

The expectations of on-demand workers are dynamic. Recognising the importance of managing them not as employees but as partners collaborating with us to foster efficiency within the industry is crucial. Beyond the scope of work in Singapore, companies’ commitments must extend to educating them on matters such as financial literacy and mental well-being, ensuring the cultivation of enduring and mutually beneficial partnerships.

It’s important to recognise and acknowledge the dedication and hard work of all on-demand workers. By engaging in ongoing efforts to understand their unique challenges and aspirations, companies can better reinforce commitments to collaborative journeys toward success.

Leading an on-demand delivery platform which has close relationships with its on-demand workers, these insights and strategies are lessons learned through real-world experiences of a changing workforce landscape. They reflect a journey of understanding, adapting, and empowering individuals who form the crux of our operations, ensuring not just their success but the success of the company as a whole.

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The D&I advantage: How inclusion fuels growth in Vietnamese real estate

Diversity and inclusion (D&I) practices are pivotal in developing a real estate team or agency in Vietnam due to the high turnover rate in the sector. Talentnet survey shows that the turnover rate was the second highest after the retail sector, at 18.8 per cent in 2017 and 12.7 per cent in 2022, respectively, even when the property market was growing. It was abnormally high at 70 per cent in 2023 when the market fell off, another survey reports.

Retaining salespeople in a real estate company itself is a vital mission, and it would be more challenging when the market is downtrending. Real estate companies are recruiting salespeople all year. You can see their recruitment ads very often on social media channels, especially when a new project is open for sale or a new year begins.

Salespeople in a realty agency usually leave their jobs for two main reasons: no sales and no momentum. They are disqualified from not satisfying sales KPIs or making no sales in a given time, like two or three months, for the first reason.

Unfair commission shares, bad support and personnel inclusion policies may cause salespeople to leave their jobs, even some of whom made a few sales for the latter one. In some cases, the  “no momentum” working environment of the latter may result in “no sales” of the former.

Therefore, a tailor-made diversity and inclusion strategy can help improve the turnover rate and sales in real estate agencies or teams.

Realising D&I practices in real estate agency

Diversity and inclusion generally mean realising differences and recognising the achievement of personnel to maximise their capabilities toward business growth goals. The practice is useful for companies in all sectors, but it is extremely needed in real estate.

Also Read: Leading with diversity: Why DEI is essential for success in the digital age

Most personnel in a property agency are salespeople. Unless they are dynamic, proactive and knowledgeable, sales or commission can not come. They must prove their capabilities, which always differ from others, so that they may succeed in acquiring customers and winning deals. So gender differences, generation gap, religion and region variety, etc., play an important role in a real estate company. If you respect the difference, you will find best sellers.

Meanwhile, the achievement of different personnel should be assessed and rewarded in the proper way, which improves the quality of the working environment in property companies. Inclusion activities such as welcoming, training, outings and encouragement should be carried out thoroughly in the company.

As far as I have experienced from the real estate sector or my own business, gender balance, regional and age differences or generation gaps create a dynamic working environment rather than a lagged one. Benefits from gender balance can be found when staff help each other.

The old generation staff can quickly learn new tools, channels, even new slang from social media, and new digital marketing strategies or tools to acquire new customers from the young generation, while young staff can get help and learn selling experience of real estate projects and properties, especially skills to win deals with customers from the old generation.

In regards to inclusion practices, training is one of the vital practices that help our business build a powerful and stable sales force. There are often double-tiered training activities for salespeople, corporate training and property specialised training.

The human resource department delivers or hires experts to offer the first training, while the sales department or team leaders provide the latter training. This inclusion indicates that all staff are equally equipped with knowledge and skills to develop their career.

It appears important for a professional diversity and inclusion strategy to be applied to real estate agencies to make stable and financially effective growth.

How should the D&I strategy be applied in real estate agencies in Vietnam?

Provided that D&I strategies are properly applied to real estate agencies, they would develop more effectively and sustainably in the long run.

The majority of small and medium realty companies in Vietnam appear to manage their sales teams with hands-on experience. The business owners often originate from successful agencies or have experience in developing and managing sales teams. Now, they set up and run their own real estate business, so they tend to apply hands-on personnel management experience from their previous employer and other agencies with some typical achievements to their business.

As usual, to build up the sales teams, they often hire a multi-tasking personnel executive who will take care of all tasks from recruitment and personnel management to training and development. This may save cost, but it works effectively within a short time and in small business sizes.

I did the same thing a few years ago when I was managing a real estate agency with approximately 200 salespeople with a focus on middle to high-end property trading. Although we had developed the business with our own advantages, we still looked for practices and achievements of other agencies to apply to our current operations.

Also Read: A paradigm shift on the Z axis: How Gen Z is shaping the new work culture

Instead of a paid recruitment campaign, like other agencies, we focused on seeking experienced sales managers who always have their own following staff. As long as we had the managers onboard, we would have their following staff join our teams.

Moreover, in witnessing other companies successfully retain salespeople by offering rewarding programs for best sellers and frequently organising outing activities, we did the same and got good results because these activities could connect and build momentum for sales staff and managers in our company. It is clear that the practical personnel experience was really helpful case by case, but in the end, I found that all the activities should be implemented in a strategic way to make the business work effectively in the long run.

My understanding of the D&I strategy has greatly facilitated my management tasks in my new model real estate business. We are a complete real estate trade platform where we build core sales experts to help members win deals while developing networks of sales affiliates and partners. So, the D&I practices are really helpful.

The real estate salespeople are young and dynamic, so I consider their creativity in marketing and sales, as well as their diversity in ages and genders. I suggest they bring new ideas and input to the marketing work, such as building YouTube or TikTok channels with their own style to acquire customers.

Even though I prefer hiring Gen Z staff, I still invite older staff to join our team to diversify the working environment and key results. Moreover, in order to connect and activate affiliates and partners, we have carried out different inclusion practices like direction training, skill training, outing activities, rewarding programs and compensation packages.

These practices are implemented by both back office departments and front office managers to help sales affiliates and partners feel fairly inclusive when working with us. This way can enable us to expand our networks of members with ease.

Generally speaking, to build a successful real estate agency in Vietnam, we not only focus on sourcing quality property inventories of a great variety, but we also understand the importance of D&I strategies and apply them to the business in the right way. This helps us recruit, retain, and activate the best sellers so as to keep the business growing effectively and sustainably.

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After failure, rekindling our creativity and finding balance

When our startup Storya shut down after two years, we experienced the emotional whiplash familiar to many entrepreneurs. Our journey went from lofty dreams to pragmatic restraint almost overnight.

We both found our creative engines stalled once the intensity of our startup ended. Praveen stopped drawing and writing stories. “It just feels like an emptiness,” he shared. I have struggled with writer’s block for years, and the pressures of running a startup as founder and CEO didn’t help.

How do you reignite creative work after pouring your all into a project, only for it to fail? It’s a question we and many entrepreneurs, creators and artists face. Burnout is real, but inspiration still calls.

We agree that fear plays a big role

“Fear is what is driving us trying to find the perfect time, perfect thing to get started again,” notes Praveen. After boldly swinging for the fences, it’s tempting for us to play it very safe the next time. But in caution there is also creative atrophy.

“Maybe we just need to find a way to aim for the middle ground,” I suggested.

We recognise the need for a much more pragmatic approach in any new venture. As Praveen observed, we initially had “very big ideas” with Storya but ultimately lacked the grounding in practical business considerations needed to translate that vision into reality.

Also Read: Laws, capitalism, creators and AI

However, while pragmatism is crucial, we don’t want to entirely abandon vision either. As I reflected, “If there is no dream, it’s going to be hard for us to be inspired.” Some dose of idealism is still needed to drive creativity, innovation, and passion.

We aim to achieve more balance by starting with practical steps grounded in market validation. As Praveen suggested, we will “start with something small”, like a simple landing page to engage potential users, rather than jumping into launching and scaling a full product up front. Small, iterative steps first.

But we also want to allow some room for envisioning future possibilities. I advocated for finding a compromise between unrestrained idealism and overly cautious pragmatism. We can retain some bigger vision for where we hope to take an idea long-term without letting it get too far ahead of reality.

In short, practical steps first, but with a touch of idealism for that creative spark. Iterative development initially, but with a bolder vision held lightly to inspire us forward. By blending pragmatism and vision, we aim to build something meaningful, scalable, and fueled by imagination. Our past and present selves will both contribute to this balance.

We debate AI’s role in creative work, too

At Storya, we built several AI tools aimed at helping fiction writers in their creative process. For example, we offered AI-powered illustrations to bring writers’ stories visually to life, and we used AI for automated translation of works into other languages.

However, we grappled with whether these AI tools crossed the line from augmenting creativity to potentially replacing human creative roles. As Praveen pointed out during one of our conversations, “Why in the world is AI solving creativity? I mean, that’s the only thing that humans have.”

He further explained his perspective: “When AI is trying to solve creativity, then who is actually going to do the mundane tasks? We want AI to do mundane tasks so that we can sit, think, and then create.”

Also Read: Creativity at the heart of business growth

I echoed some of the concerns, acknowledging we faced a “moral conundrum” in claiming to help writers while also providing AI tools that could disrupt professions like illustrators.

“I think the trick is really to reanalyse the writing process and the publishing process,” he suggested.

Our debate addressed our doubts about AI’s ideal role in creative fields. At Storya, in our enthusiasm, we aimed very broadly at first to apply AI across multiple facets of fiction writing. But creators like Praveen rightly challenge us to focus AI only on augmenting areas where humans fall short rather than substituting outright for human imagination and artistry.

As we continue exploring the intersections of technology and creativity, we carry this debate forward, aiming to innovate thoughtfully and ethically around AI as a creative collaborator versus a replacement. The human creative spirit endures, and we believe AI is best used to support it.

Striking the right balance will continue to be a journey for us. But reframing failure as learning and letting some dreams slowly back in seems to be lighting the path forward. Our story is a reminder that even after a setback, creativity and balance can still be found.

As we continue processing the lessons from Storya, we hope to spark discussion and community among other founders and creators who have dealt with failure. In an upcoming newsletter, we plan to share some of the creative prompts that helped us reflect on and reframe our journey.

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This article originally appeared in the Praveen & Paolo newsletter on tech.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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These 8 AI companies reveal the different ways the technology makes a difference in our lives

According to data from AltIndex.com, companies within the Artificial Intelligence (AI) sector have raised almost US$50 billion globally so far this year, marking the second-highest figure in the market’s history.

The global AI industry has witnessed remarkable growth, doubling in size over the past three years to reach a value of US$240 billion and attracting a quarter of a billion users worldwide. This surge has captured significant attention from venture capital investors, who have injected billions into AI companies and startups. Despite a slowdown in VC funding, robust fundraising activity persisted in 2023, making it the second-best year for fundraising in the AI market’s history, trailing behind only 2021.

We believe that AI will disrupt different aspects of life, as represented by various industries. Every day, we search for companies set to make a difference and learn how they plan to achieve that. The results are fascinating. In Asia and beyond, these companies are working to transform how businesses operate with their innovation and impacting the daily lives of average Joes and Janes along the way. Most of us are familiar with big names such as OpenAI, but there is more to AI than that.

This list contains eight of those companies. You might want to keep a close watch on them.

Data.ai

Formerly known as App Annie, Data.ai helps companies develop, grow and optimise their digital business with its unique mobile market data insights.

SensorTower acquired it in March for an undisclosed sum. “The acquisition will allow Sensor Tower to broaden its audience and expand its best-in-class offerings to any company that participates in the digital economy – helping bridge the gap between companies and consumers,” Sensor Tower CEO Oliver Yeh said in a statement as reported by TechCrunch.

Also Read: Addlly AI joins Microsoft’s Gen AI Growth Accelerator, pioneering strategic content solutions for businesses

Appier

Founded in 2012, Appier is a software-as-a-service (SaaS) company that uses AI to help businesses make decisions. In November 2023, Appier Chief Strategy Officer Joe Chang spoke to Bloomberg about the role of AI and its business strategy.

“What we do is use AI to make predictions to help our customers drive top-line and bottom-line growth. There are measurable, quantifiable results that the customer can see. We also believe that such a solution is more recession-proof in the current economics,” he says.

Fiddler

Fiddler was named in the World Economic Forum’s Technology Pioneers 2020, a list of 100 early to growth-stage companies from around the world pioneering new technologies and innovations.

The US-based company aims to deliver explainable AI with “trust, visibility and insights built-in.”

Shield

With its AI pilot Hivemind, Shield aims to enable swarms of drones and aircraft to operate autonomously without GPS, communications, or a pilot. The goal is to protect service members and civilians with intelligent systems.

In December 2023, the company raised additional funding in Series F, boosting its total amount to US$500 million.

Datadog

US-based Datadog provides an observability service for cloud-scale applications, monitoring servers, databases, tools, and services through a SaaS-based data analytics platform.

According to Forbes, on November 7, the company reported faster-than-expected growth, sending its stock price soaring 28 per cent.

Also Read: Exploring the boundaries of AI: What AI can or cannot do?

DataRobot

With over a decade of experience in AI innovation, DataRobot aims to empower organisations to accelerate AI from idea to impact. It works with clients in healthcare, manufacturing, retail, and financial services. Some top names in its client list include Warner Bros, Tokio Marine KILN, and CAT; the company is also a partner of Microsoft, NVIDIA, and Google Cloud.

Its latest funding round was a US$300 million Series G investment announced in 2021.

Staple

Staple has developed an ML tool that reads, interprets and extracts structured data from documents faster, more accurately and more affordably than any human can at scale.

In April, the company announced that it had raised US$4 million to streamline global document management.

Dataiku

Founded in 2013, Dataiku aims to enable organisations to deploy AI and machine learning for various use cases, including predictive maintenance, supply chain optimisation, quality control in precision engineering and marketing optimisation.

US-based Dataiku raised US$200 million in a Series F funding round led by new backer Wellington Management in December 2022 after securing unicorn status in 2019.

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Introducing BAE: The world’s first AI travel companion by BuzzAR

BuzzAR

Emerging technologies such as GenAI are profoundly influencing our interactions with the world, seamlessly melding the physical and digital spheres. GenAI presents immense potential across diverse sectors like retail, marketing, healthcare, and education. It enriches user experiences, boosts productivity, and fosters boundless avenues for creativity and innovation.

One great practical application of Gen AI in the tourism and geospatial industries is BAE, a digital human powered by BuzzAR. Due to BAE’s hit in Singapore, the team launched baechat.ai, which is a mobile-friendly “digital friend” for tourists and commuters to navigate around Singapore and more.

BuzzAR has emerged as a trailblazer, not only in technological innovation but also in its commitment to diversity and inclusivity. Led by a team of visionary women, BuzzAR is revolutionising the concept of AI avatars, placing a unique emphasis on building a “female first” community. This bold approach offers users a more personalised and inclusive digital experience through its pioneering initiative, BAE (Buzz’s Amazing Entity), serving as the company’s flagship digital human avatar.

Also read: Unlocking Trends: Jobstreet by SEEK’s Hiring, Compensation & Benefits Report 2024

At the heart of BuzzAR’s innovation lies their proprietary Avatar Engine, a cutting-edge technology that powers their digital human AI products. BAE embodies the ethos of the company’s female-first community, representing a culmination of years of research and development, and offering users a seamless and engaging interaction experience.

Through initiatives like BAE, BuzzAR is not only creating technology that promotes diverse representation in media tech, but it also showcases the excellence of female innovators working in the often male-dominated technology landscape.

Championing diversity and inclusivity with BuzzAR

Similar to real humans, BAE and other digital avatars from BuzzAR are imbued with roles, responsibilities, and knowledge. Today’s BAE is capable of proposing a travel itinerary and assisting travellers in navigating new places. But the vision extends far beyond mere navigation – tomorrow’s BAE will be capable of handling bookings and payments, all powered by advanced AI algorithms developed by BuzzAR.

Customer interaction with BAE is designed to prioritise user delight, with a touch of personality that sets it apart. From witty banter to playful Taylor Swift references, BuzzAR ensures that every interaction leaves a lasting impression, fostering a sense of connection and rapport between users and their digital counterparts.

More than just a digital avatar, BuzzAR CEO and Co-Founder, Bell Beh, explained the company’s vision in an interview with CNA that the goal for BAE is to self-teach, self-learn, and self-evolve through artificial general intelligence (AGI). “In our industry, we are all moving towards AGI; Bae is not there yet, but we are moving her towards that direction.”

Also read: 9Unicorns and Venture Catalysts launches the 2nd edition of ProStar in Singapore for growth-stage companies

One of the key principles driving BuzzAR’s innovation is its commitment to inclusivity and accessibility. Unlike some AI avatar companies that rely on proprietary technologies and closed ecosystems, BuzzAR embraces openness and collaboration. They are agnostic to LLM (Large Language Model) models, leveraging open-source frameworks while also developing their own inferences. BuzzAR has set its sights on creating a compact 7B LLM model tailored specifically to meet the needs of travellers, further enhancing the capabilities of BAE and other digital companions.

But perhaps the most exciting aspect of BuzzAR’s technology is its versatility. Integration possibilities are limited only by imagination, with today’s focus on routing and navigation expanding to include restaurant bookings, payments, and even next-day purchases. The potential applications span industries and use cases, offering endless opportunities for innovation and collaboration.

“Tourism is really just a start. As you can see, BAE offers personalised experiences — she can be infused with, say the financial sector. Tomorrow, she can be integrated into immersive educational platforms. She can be anywhere and she can be omnipresent. And I really hope one day we can have BAE not only in Singapore but in the rest of the world,” shared Bell Beh.

Leveraging synergies between geospatial and generative AI

BuzzAR’s BAE tourism prototype was one of the two winners at the Singapore Land Authority (SLA)’s inaugural OneMap GPT Challenge launched in October 2023. BAE was selected out of 41 entries, comprising companies, academia and individual participants. The prototype was unveiled by SLA, the national geospatial and mapping agency, at the Geo Connect Asia 2024.

The OneMap GPT Challenge was launched with the support of the Infocomm Media Development Authority (IMDA) through the Open Innovation Platform (OIP). The challenge sought to explore ways to incorporate AI technologies for innovative solutions on OneMap, the authoritative map of Singapore, extending the benefits of geospatial to a wider community. BAE, the AI travel companion, exemplifies how the combination of artificial intelligence and geospatial mapping visualisation can revolutionise personalised map-based services.

Introducing B.A.E, the AI travel companion

The best way to travel and experience a new country is with a friend. In this case, a digital one. BAE, BuzzAR’s latest development in digital humans, is an AI-powered companion with emotions and expressions, seamlessly interacting with users to offer assistance, recommendations, and engaging conversation.

With BAE, tourists enjoy a seamless and interactive travel experience, from navigational support to personalised recommendations on local attractions, restaurants, hotels, and events.

Also read: Unlock growth and scalability by leveraging data with PatSnap

Imagine having a companion at your fingertips, catering to your needs and preferences while engaging in casual conversation about your surroundings. BAE leverages OneMap APIs for navigation and utilises open datasets from OneMap and recommendations from the Singapore Tourism Board’s (STB) Tourism Information & Services Hub (TIH) platform, alongside insights from OpenAI GPT4’s extensive knowledgebase, to offer tailored tourist itineraries and support queries related to tourism.

BuzzAR envisions these digital humans as the catalyst for the next wave of immersive digital experiences in tourism, hospitality, and real estate.

About Buzz ARVR

BuzzAR – digitising people, places and payments, and transforming customer interactions. BuzzAR is an AR, VR, and AI solutions company developing products that enhance customer experiences for tourism and retail in Singapore and Saudi Arabia. Founded in 2018 by co-founders Bell Beh and Ken Lim, they have since worked with over 10 B2B/B2G clients and partners with over 100 companies in their ecosystems. BuzzAR’s key products include their AR Wayfinder platform, an interactive kiosk that interacts with customers and digitised faces, and their work on LLM-based AI chatbots and self-hosted LLM solutions.

BuzzAR was part of the Singapore Tourism Accelerator in 2020, and the Saudi Tourism Accelerator in 2022 (hosted by Singapore Tourism Board and Saudi Tourism Authority respectively), as well as the recent Google AI Trailblazers programme.

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This article is produced by the e27 team, sponsored by BuzzAR

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How to hack product growth and user acquisition in Thailand

aCommerce, Omise, Eatigo, Flow Account, and Finnomena have all become incredibly popular in Thailand. But how did these digital products from various industries succeed at Thai user acquisition?

This article explores the trends you need to know to effectively target Thai people and how to turn your traditional business strategy into a product growth hacker.

 Search engines continue their reign 

brand discovery in thailand 2024

As kings of brand discovery in Thailand, search engines and therefore SEO cannot be overlooked. Rank higher than your competitors by producing local content that resonates with Thai audiences and accounts for cultural nuances. This doesn’t just include publishing Thai content but also includes meta titles, descriptions, and keywords related to local interests.

Get social proof with review stars

add review star on search results

From experience, adding a review star on Google’s Result Page can increase a website’s CTR drastically, since it adds an element of social proof. Most users are more likely to believe in a product if someone else has found value in it. Here is a tool you can use to generate your own JSON file and get started.

Also Read: Challenges and opportunities for startups expanding to Thailand

Find out what Thai users are asking

Other easy ways to discover commonly asked questions, public sentiment, and what Thai people are discussing online include:

Pantip.com

pantip website thailand

Pantip is basically Reddit for Thais. Members of this Thai web forum engage in debates, seek advice, and share experiences. Over the years, Pantip has evolved to include reviews, articles, and even a marketplace, further broadening its appeal and utility.

AlsoAsked.com

also asked in thailand

Knowing the topics people are searching for is like a magic mirror that allows marketers, SEO experts, and content creators to see their audience’s interests. Tools like AlsoAsked pull frequently asked questions from Google’s “People also ask” feature. 

In the example above, apart from asking about the price of solar panel installations, people also ask about licenses, selling power back to the grid, calculating kilowatts, and more. 

Football, lottery, boxing and horoscopes power the Thai acquisition funnel

For Thais, our favourite pastimes (football, gambling, Muay Thai, and superstition, in no particular order) inform our decisions as consumers and users. With the help of Google Trends, we can prove in real-time that Thai people love looking up our national lottery. And, user-driven content from every popular Thai platform usually includes some form of horoscope-related advice – including e-commerce giant Lazada.

Google trend in Thailand

To achieve product growth in the Thai market, businesses can expect unusual tactics if they want to win over Thai consumers.

Here are some examples:

Horoscope contents in Thailand
Funny social content in Thailand

Bargain hunting overpowers brand loyaltyOnline purchase behaviors in Thailand

Out of the total 18.7 million wage-earning Thai workers, the average person only receives about 20,000 Baht per month. Naturally, this makes Thai consumers particularly price-sensitive. Thai customers tend to show little brand loyalty when a cheaper, comparable option is available. This underscores the importance of competitive pricing and the strategic use of discounts and loyalty programs.

Also Read: AI is the initial substance in a chemical reaction in the next industrial revolution wave: Suradej Panich of Sunday

Here’s how you can leverage that into greater user acquisition:

  • Add a starting price to your tagline: Search engine results pages (SERPs) with cost or price range in the title or descriptions tend to perform better than those without any indication of costs. 
  • Advertise discounts and special coupons: The average Thai user is willing to stop ordering and stop before payment if they think there are coupons and discounts available. Thai consumers end up spending more time researching and forgetting about unfinished orders. Meanwhile, adding a few coupons at the very start of your user flow can drive instant purchases.
  • Target more Android users: Android smartphones in Thailand are available for as little as US$100 – only a fifth of the average Thai salary – which explains why Android OS held an impressive 75 per cent market share in 2023. Businesses aiming to optimise their conversion funnel for Thai audiences should consider strategies that focus on Android users, which dominate their target market. 

More mobile-friendly designs and load speeds 

Digital device ownership in Thailand

Beautiful desktop designs are great, but as of 2023, only 38 per cent of the Thai population used their desktop. However, 100 per cent of people living in Thailand own a smartphone. Greater audience reach and effective product growth rely on a user-friendly mobile app. 

Another factor which is often overlooked by both designers and developers is the load time on a 3G connection. Unfortunately, 2.5 seconds is all it takes for an app or website to be removed from Google’s good user experience Core Web Vitals.

Finnomena, a fintech startup offering investment advice and solutions, finds its success through a mobile-first approach. This caters to the Thai population’s predominant use of smartphones for internet access. Their platform is optimised for mobile devices, ensuring quick load times and an intuitive user interface. This means easier access to investment resources and tools and allows for success beyond acquisition.

Cashless QR payment is king, not credit

Stripe Thailand

The Bank of Thailand reports that only 28 per cent of the 93 million active card-based payment methods represent active credit cards. This figure pales in comparison to the 67 million users registered with QR PromptPay, Thailand’s innovative cashless, QR-powered payment system. If your digital product does not clearly offer QR payments, user drop-off rates will likely increase. 

On the other hand, if your app or e-commerce platform accepts QR payments, you can make a significant impact on your conversion funnel by advertising it clearly. Thai users love convenience, and will gravitate towards a product or service they can pay for, hassle-free.

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Investing for her future: Why women should take control of their finances

Change is often said to be the only constant – and change is necessary to thrive.

Yet, despite the evolving landscape of opportunities for wealth accumulation, many women are hesitant to engage in investing. The reasons are multifaceted, but one prevalent factor is the tendency to prioritise short-term financial obligations over long-term wealth-building strategies.

For most women, investing does not even top one’s mind. Studies by popular financial brands like Fidelity have shown that women often prioritise other financial responsibilities over investing, such as saving for a luxurious wedding, children’s education or managing household expenses.

This begs the question: Shouldn’t women reconsider their financial priorities, especially when it comes to extravagant weddings, which might be categorised as Giffen goods?

In economic terms, a Giffen good defies the conventional law of demand by exhibiting increased demand as its price rises. In the context of weddings, the societal pressure and cultural expectations surrounding such events often lead individuals to overspend, sometimes at the expense of more prudent financial decisions. This phenomenon is particularly pertinent for women, who are often saddled with the bulk of wedding planning and associated expenses.

Also Read: Invest in women, accelerate progress: Why gender equality matters now more than ever

However, it is crucial to challenge this status quo and shift the narrative towards empowering women through investment. Instead of channelling excessive funds into a single-day wedding celebration, women can redirect those resources towards building lasting wealth through investment vehicles like Exchange-Traded Funds.

ETFs offer a straightforward entry point into investing, requiring minimal initial capital and offering diversified exposure to various asset classes. By starting with an ETF, women can overcome the psychological barriers associated with investing and gradually develop confidence in navigating more complex investment strategies.

Moreover, investing in ETFs aligns with financial independence and long-term security principles. Rather than viewing investment as a daunting task reserved for financial experts, women should perceive it as a means of securing their financial future and achieving greater autonomy over their resources.

Furthermore, embracing investment opportunities enables women to transcend traditional gender roles and assert their financial prowess. In a society where women still face systemic barriers to economic empowerment, taking control of one’s financial destiny is an act of defiance and liberation.

In conclusion, the reluctance of women to invest stems from a combination of societal norms, cultural expectations, and perceived financial priorities. However, by challenging these norms and embracing investment opportunities, women can unlock a path towards greater economic freedom and empowerment.

Let’s redefine our priorities, shifting from extravagant wedding parties to prudent wealth-building strategies. After all, true empowerment comes from financial independence and the ability to shape our destiny.

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Why the right framework creates impactful apps

What makes a mobile application impactful? In our opinion, any digital product makes the most impact on someone’s life when it responds to their real-life needs. Yet, as the demands of our worlds are constantly changing, so too do people’s expectations of what a mobile application should do for them.

Often, apps tethered to legacy frameworks and outdated UI development approaches can find it difficult to keep up with the ever-evolving consumer market. Therefore, mobile app providers might need to adapt to mobile development toolkits that have greater capabilities.

While this leap to a new framework might seem daunting at first, this article explores why it can be worth making that change.

Why migrate to a new framework

Creating a modern, user-friendly UI can be difficult with an outdated framework. Seemingly simple tasks become complex processes, and it can be very time-consuming to implement complex UI or add modern features like fancy animations, shade or glance effects, QR code scanners, or any other functionality.

Furthermore, once you start attempting to update features, you start to discover conflicts. Elements of your app start to crash, and you end up having to rewrite the code and restructure the architecture.

On the other hand, with a modern toolkit like Jetpack Compose, you are able to create one component for a screen that becomes much more reusable for future features. You can have several parameters adapted to several screens, eliminating the need to repeat the same code.

Swapping over to a new framework makes scaling and adapting your product much easier, as your developers can avoid wasting time rewriting each component added over time. With old frameworks like XML views, you may have to create each individual XML file.

Also Read: A 6-step framework for Asian companies to reskill leaders in the new normal

Overall, this saves valuable time and resources when adding new features and updating your app. Most importantly, your user gets a more beautiful, user-friendly interface.

Case studies

Grab and Disney+ are among many world-leading brands that use Jetpack Compose to reduce code and produce smooth, beautiful apps, while requiring even less people to work on developing and maintaining them. This enables engineers to do excellent work, and can increase development speed by up to three times.

Several other household names use this framework to develop their apps, including Zepeto, Dropbox, Airbnb, Lyft, Clue, and X.

Why are some companies reluctant to upgrade their frameworks?

Moving on from your old framework can take significant rewriting of the mobile app’s code, which can be time consuming at first. Moreover, migrating from familiar XML views to Jetpack Compose can be intimidating for developers without experience using a new Android toolkit. It can feel safer to stick with what you know.

However, making the migration will – in the long run – make the entire app development process simpler, as features will take less time to implement and won’t each require an individual rewrite.

Best practices to start with Jetpack Compose

Cross-team communication is key for ensuring that your app development starts off on the right path and remains so. This is especially important for mobile apps with multiple features. Having proper alignment at the beginning is crucial to a successful migration. This means everyone involved in creating this digital product, from your business analysts to UX designers to developers, must be on the same page.

Spending more time in the beginning to organise architecture and components will save you a lot of time and headaches later on.

A design style guide is a vital tool for alignment. Define typefaces and organise colours, fonts, and other basic components you plan to use for your mobile app. Set standardised names for each component in your style guide.

These key steps ensure clear communication between everyone working on your mobile app, including your internal software team and outsourced developers, for the entire lifespan of your app. Once you set up standardised definitions, your developers and designers won’t have to cross-check.

Also Read: Bootstrapping your startup? Here are 7 tools you can use to make launch and growth easier

This may sound like common sense, but you would be surprised how many projects don’t have things organised from the beginning, with the expectation that things can always be aligned later on. However, the faster your app grows new features, the harder it will be to ensure consistency across development.

The next step to migrate to Jetpack Compose is to create generic, reusable components based on your style guide. This step requires some commitment of resources but saves a huge amount of time later on. Always be sure to follow official Google guidelines on building scalable components, and ensure your team is following the same naming conventions. Having a single source of typefaces, colours, fonts, and components is crucial, as your entire team must re-use it for all future work.

Choose continuous maintenance over rushing migration

As the user base for your digital product grows, you may want to add new features to your mobile application. However, due to the exponential evolution of technology, your framework might not always be up-to-date with the demands of adding these features.

If you only upgrade your framework when you urgently need a new function or app feature, you will inevitably cause unnecessary delays, with seemingly small changes eating up weeks of valuable time. To make matters worse, rushing to migrate will increase your team’s stress levels. Plus, it is always more expensive to perform a framework rehaul than it is to consistently maintain your application’s framework.

Just like how successful business analysts keep an eye on market trends, you should iteratively update and improve your framework with new versions. You can devote as little as one hour to checking if your application framework is still compiling.

This is the best way for your mobile app to release a feature while its functionality is still relevant to your users, ensuring that you make the maximum impact on the market.

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Mobile cafe startup Jago raises US$6M to deliver affordable coffee across Jakarta

Jago, an Indonesia-based mobile cafe startup, has secured a US$6 million Series A round of funding led by Intudo Ventures and BEENEXT Accelerate.

ORZON Ventures and D Global Ventures also participated.

With new funding, Jago aims to expand its service, establish additional depots, and launch more carts while enhancing its technology stack.

Currently covering seven per cent of Jakarta, the firm plans to extend its reach to 50 per cent of the city by 2024, using geospatial machine learning models for strategic expansion. The company intends to increase depots from three to 15 and carts from 300 to 1,500, investing in cart hardware upgrades, innovate around demand forecasting and supply routing, and improve depot hardware to streamline operations for greater cost efficiency

Launched in June 2020, Jago is a hyperlocal mobile café company utilising technology to bring fresh beverages to Indonesian consumers. With a fleet of fully-electric mobile cafés and professionally-trained baristas called Jagoans, Jago serves neighbourhoods to quickly prepare and deliver fresh beverages within minutes.

Also Read: AI-powered Staple raises US$4M to streamline global document management

Jago utilises a tech setup to streamline operations, empower baristas, and foster customer loyalty. Employing centralised depots, they produce and package coffee, manage inventory, and forecast supply and demand. Baristas access the Jagoan App for sales optimisation, mobile checkout, and training modules. Customers use the Jago App to locate nearby baristas, place orders, and access loyalty perks.

Existing coffee chains often exceed many consumers’ budgets, creating a gap in Indonesia’s market for affordable quality coffee. Jago targets low-to-middle-income consumers, particularly in blue-collar and Gen Z categories, with beverages starting at IDR 8,000 (US$0.50) per cup, addressing the needs of underserved consumers.

By meeting mass consumer demand and leveraging its technology stack, Jago claims to have achieved steady profitability across consecutive quarters and experienced a growth of over 13 times in 2023.

“This funding is not just a financial boost — it’s a vote of confidence in our vision and team. It empowers us to bring Jago’s unique coffee experience to more communities and to innovate further, ensuring that every cup we serve reinforces the connection between quality and accessibility,” said Yoshua Tanu, Co-Founder and CEO of Jago.

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Image credit: Jago Coffee

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Supporting grieving colleagues: Navigating compassionately in the workplace

Every human experiences grief in their context—yet, workplace culture is often unwelcoming of it. Being inhospitable to people suffering from complex, profound loss.

Regardless of the cause for bereavement, societal pressure and stigma cause more problems for those in grief, according to a study by the University of Oxford.

The death taboo, as they call it, is still widely talked about in society. The amount of literature on it is vast; many studies have discussed how it has changed over the years but it still stays as a phenomenon, plaguing society, diffusing into the workplace.

At Google, Laszlo Bock decided to make a change in 2011. “If the unthinkable happened, the surviving partner should immediately receive the value of all the Googler’s unvested stock,” said Bock in his book, Work Rules!.

For the next ten years, the survivor will receive 50 per cent of the Googler’s salary. “There’s no benefit to Google,” added Bock, “But it’s important to the company to help our families through this horrific if inevitable life event.”

A plethora of tactics can be applied in the workplace to manage grief. Time-off policies, sensitive leaders and open conversations will make a significant impact on employees when they are mourning.

Reality is, they are either rare or non-existent in the workplace.

Also Read: Our true competitor is ignorance: Honestbee ID Country Director talks strategies and key learnings

In the same vein, it is often seldom mentioned in management workshops, with the focus usually on employee engagement, retention, driving performance during positive periods.

Managers are often prepared to celebrate birthdays, give gifts when there are promotions and visit when people are ill, but when it comes to death, it is often silent and avoided. By default, bereaved employees are left alone for a few days, sparing the office from grief.

After that short period, they return to work, often accompanied by the expectations of others that they are ‘fit’ and ready to work. That damaging silence is what deprives people of support, often eroding relationships, draining working lives and removing workplaces of meaning.

While a difficult topic to broach upon, companies still need a better approach to grief. Regardless of the business results of continuing engagement and driving productivity up after mourning, there are many more obligations that manager need to fulfil.

Work-life balance is phasing out in favour of work-life blend. For many, the workplace has emerged as a primary domain where people seek to fulfil self-actualisation and self-esteem needs, apart from the socio-economic benefits.

In this new era—with many names, such as the Purpose Economy and The Fourth Industrial Evolution—the primary narrative has been shifted to fulfilment, meaning and purpose at work.

A high standard for employee engagement, it is small wonder that companies fall short at dealing with negative periods when the game of catch-up is still going on.

People often make work a pillar of their identity, but when their other support crumbles, a workplace that causes disenfranchises, them will only create more friction.

Here’s the problem: grief is stigmatised.

Also Read: Practicing radical honesty with your team and more insights from Weiting Tan

When disenfranchised grief sets in, which is defined as “a loss that is not or cannot be openly acknowledged, publicly mourned, or socially supported”, the additional layer brings the employee down.

Isolation sets in, giving the illusion that they are alone when in reality, people are simply incapable of dealing with grief. It is especially salient for people in leadership roles, renowned organisations and highly competitive workplaces; they are expected to “keep it together”.

In the short term, disenfranchised grief erodes performance. When looking at the long term, it diminishes commitment and creates disloyalty—why would someone work for a company that does not support them at their lowest?

Like mentioned, most people are incapable of dealing with the grief of others. It is something that cannot be fixed. It has no expiry date. Studies have shown that grief can go reappear after intense periods of mourning, obeying its own timetable.

In Sigmund Freud’s seminal paper “Mourning and Melancholia”, Freud stated that grief is work for us even though it is uncontrollable. The only choice we have is to work through it without crumbling under all the distress.

How do leaders support grieving workers?

The popular interpretations of grief state that it starts and ends within five stages, according to David Kessler and Elisabeth Kübler-Ross. Painted as a steady march forward, studies have proven that it is a fallacy.

Psychologists argued that, in a chaotic and messy world, humans often seek to recognise patterns, in an attempt to make sense of what is occurring around them. Grief does not unfold in a neat, linear manner: it ebbs and flows, and it can reoccur even when we get momentum and return to the rhythm of life.

Kübler-Ross’s study has some merit: it is what we expect to occur during grief, and it is what we expect of ourselves. Mourning employees will experience both progressions and regressions after a loss.

Be present

When grief flares up acutely or occurs after bereavement, the best a leader can do is acknowledge the loss without making demands or requests. It is their grief to bear, and it is their life to lead.

Also Read: Are you a human resource?

The critical point here is for managers to avoid impulses to “fix” things. Managerial actions will only serve to decelerate their recovery, often causing them to return to work with a more detached self. As mentioned, death is unfixable. It is a problem without a solution. Rather than doing problem-solving, managers should be present and providing support.

While close colleagues typically reach out to grieving coworkers, it is more significant for a manager to do so; they are a representation of the organisation. Demonstrating their support is a signal that the workplace cares, thereby building culture.

Kessler describes grief as “one of the most crucial experiences”—employees will, therefore, remember how managers handled the situation. A manager’s presence will go a long way toward reassuring employees that they are valued and supported, while also humanising the organisation, which workplaces often lack.

Checking in on the employee through a phone call and if welcome, a personal visit, are simple things that will touch the employee. Even inquiring about whether they would appreciate your presence at the memorial service, regardless of their answer, is already creating significant impact.

While it may be challenging to broach on the topic during their time of grief, what is important is that managers be open about the policy for bereavement.

You recognise the loss they experienced: but what do they want you to tell others at work? When do they have to return to work? What is the policy for that? Undeniably an awkward topic to discuss in the immediate aftermath of a death, grieving employees will appreciate the clarity.

In the tsunami of grief, work can form a lifeboat for them to sit on and wade through the storm.

While they yearn for clarity, there is no clear way or recommendation for when to return to work. According to a Canadian study on labour laws regarding grief, it is commonly three days of unpaid leave. Although it is changing that to five in September 2019. According to the Society for Human Resource Management, employees are, on average, given paid bereavement leave. The question is: is it enough?

Also Read: PropertyGuru promotes Genevieve Godwin to Chief Human Resources Officer

In the same Canadian study, it is noted that employee policies are often inadequate in their support. That they “do not acknowledge the long-term suffering caused by grief or the variable intensity of different kinds of loss”.

The policy on bereavement leave understands grief as a “time-limited state with instrumental tasks and ceremonial obligations” when it is significantly more complicated than that. Sheryl Sandberg and Adam Grant also made the same argument as well in their book, Option B.

In recent years, organisations have been setting high standards for bereavement leave. Facebook employees will receive up to 20 days, and Mastercard did the same.

There also organisations that allow leave-donating, where employees donate their paid leave to another employee when there’s an emergency.

Companies like KPMG, Infosys and Accenture have long embraced the policy.

Another option would be an employee assistance fund, where coworkers donate to help cover funeral and other expenses. Coworkers who make contributions will be matched by the company with a higher ratio, often twice or thrice the amount.

Dependent on the loss they experience, the context can also affect the way the company treats the bereaving employee; unexpected deaths, violent deaths and suicides are likely to be more traumatising, with a stronger stigma and a higher propensity for disenfranchisement.

Leaders need to take these factors into account when agreeing on time off, especially in organisations without a formal policy.

When employees return to work, the managers are significantly instrumental in their smooth return. Leaders need to understand what the bereaved employees want and need: how do they want their colleagues to respond?

Do they want to come in for a few hours so that their return is not too overwhelming?

Do they want to work halftime for a few weeks?

Also Read: Why Tinder beats Bumble and the world is still not ready for a feminist dating app

Are they ready for a normal day?

With empowerment by giving a choice, leaders provide real, deep support that they will very much appreciate.

Be patient when they are absent

Most of the time, employees resume work after a few days or weeks. While they are surmounting the piles of work that they missed out, they are simultaneously grappling with bereavement, grief and reality.

Although the emotions typically remain intense for months, it can flare up anytime, even if significant time has passed. Leaders need to know that even if the return to work is managed sensitively, they should not assume that everything will go back to business as usual.

Often a time of ambivalence, we will go back and forth between feeling hurt and wanting to move on. “I’m losing my mind,” said psychologist Molly Millwood.

Often, the people that come to Millwood’s therapy struggling with their ambivalence utter the four words that perfectly describe the whirlpool in their mind.

Fundamentally, we are poorly equipped to handle doubt. Our mind rejects the uncertainty. In that vein, it is where we become inconsistent.

One moment we are trying to close a million-dollar deal, next we are struggling to answer a single email. Through ambivalence, the bereaved employee will eventually notice his detachment.

Although leaders are not expected to ‘fix’ the ambivalence, they must understand what this oscillation is all about. Grief destabilises focus, consistency and drives—all very much needed at work.

Physical effects such as lack of appetite or gaining weight are also added to mix.

Also Read: Scaling is hard: Here are 7 things Human Resources can do to manage it

However, even so, the employee’s talent and interest in work remain the same as before.

It is often a relief to people who are grieving when they realise that their managers have different expectations of them but yet holding them to the same regard. They may not return to their “former selves”, but their talent and dedication are still the same. The key here is to offer flexibility, fitting to their agency and attending to the need for support. For instance, managers can:

1.Assign people to tasks that they are suitable to do for the time being

2. Assign people to projects that allow them to tend to other parts of their lives in the immediate aftermath.

3. Allow remote working or flexible working hours for a period

4. Constantly check-in to see if further accommodation is needed

While it can help benefit the employee from being overwhelmed, managers must also note where the plans are failing. If an employee struggles several months after a loss, the manager can suggest a professional consultation. It might be a case of “complicated grief”, which is distinct from the usual grief, which requires clinical attention.

Be open when they restart

Confronting mortality over time with patient and steady support has strong generative effects and leaders need to take advantage of that. Also referred to as “post-traumatic growth,” literature has shown that it is where we gain new perspectives and adopt new mindsets that ultimately leads to positivity, including newfound appreciation of life, strengthening good relationships with others, increased emotional resilience and increased confidence (e.g. “If I can live through this, I can live through anything”).

While it cannot replace the devastating feelings of loss or the need to grieve, it involves living fully with the loss and that is where we understand the fragility of life and its worth—it is a step to moving on.

The emergency of hope and resolve after a loss has no timeline; we don’t know when we begin to experience post-traumatic growth.

Also Read: Human resources hacks for the bootstrapped startup

However, leaders need to be able to identify the first signs of them as soon as they appear, then doubling down on nurturing them through affirmation and gentle interest.

Rather than captivate the employee with an optimistic, hopeful vision of the future, leaders should listen and support the employee as they figure their way out of the fog, forging a space for meaning in the present.

Leaders need to have open conversations with them: whether it be gently asking about the facts of the situation or listening to them rant. It is an important time for leaders to make deep, personal connections with them as two singular human beings.

For instance, some leaders would speak up about their own loss as well. In the same vein as leadership by example, leaders who want to create an environment of openness need to model that by doing it themselves.

Even if the manager was not touched by bereavement, every manager would have had a significant experience of loss to turn into an expression of compassion.

Discussing personal experiences of grief, like battling cancer or surviving an accident, are great ways to allow the employee to see that the manager is a relatable character, which therefore creates a connection point between both.

The one fundamental takeaway is that work life and home life are no longer separate entities, as many employers would think. The topic of a work-life blend has been discussed to death, be it 2012 or in 2018. Many people today are often blending the two together, which means grief can easily cause many pillars to crumble.

Reality is, there are clear positive and regenerative effects of having compassion at work, but many employers seem to oblivious to that fact.

Many thought leaders and organisational psychologists have written about the topic at length and how it can have a cascade effect in organisations.

Simon Sinek wrote about the “Circle of Safety” in Leaders Eat Last.

In a Harvard University study, high levels of “psychological safety” allowed people to collaborate better and admit to error easily. Organisation psychologists Monica Worline and Jane Dutton proved that attending to suffering at work helps an organisation.

It is more than just a trend in employee engagement—having compassion at the workplace is normalised.

Also Read: We need to be bolder in telling honest stories about the tech ecosystem

When managers help mourning employees, they complement the vision, planning, mentorship and guidance that we traditionally expect from managers.

In times of darkness, it is also the best way to help create an anchor for employees to hold on to. It serves to build culture and strengthen the company’s values.

The challenge is no longer to find a good reason to have compassion, but to designing leadership, management and the way we work to start embracing problems and truly supporting one another.

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Originally published in The Human Leader

This article was first published on August 26, 2019.

The post Supporting grieving colleagues: Navigating compassionately in the workplace appeared first on e27.