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How Odoo is revolutionising business management software

A group of people representing Odoo employees wearing purple in a photo together in a large hall

In today’s fast-paced business landscape, companies of all sizes face increasing pressure to streamline operations, enhance efficiency, and stay ahead of the competition. However, traditional enterprise resource planning (ERP) software can be costly, complex, and difficult to integrate. Many small and medium enterprises (SMEs) struggle to find an affordable yet powerful solution that meets their specific needs.

A recent study revealed that over 60% of SMEs in Southeast Asia cite digital transformation as a key priority, yet many still rely on outdated systems that hinder growth. As businesses seek innovative tools to navigate this evolving market, Odoo is stepping up to provide a comprehensive and user-friendly solution.

Why is this important? From sales and customer relationship management (CRM) to financial management and human resources, businesses must juggle multiple operations seamlessly. Traditional ERP systems are often expensive and rigid, making them inaccessible to smaller companies. Without an integrated system, businesses risk inefficiencies, data silos, and lost revenue opportunities.

Also read: How Wallex is empowering SMEs with seamless cross-border payments

Odoo: Leading the way in business software innovation

Founded with the vision of making business management software accessible and affordable, Odoo offers an all-in-one suite of applications tailored to the diverse needs of modern enterprises. Unlike traditional ERP solutions, Odoo’s platform is designed for ease of use while maintaining enterprise-grade capabilities.

With a wide array of applications, including Sales, CRM, Project Management, Warehouse Management, Manufacturing, Financial Management, Website, eCommerce, and Human Resources, Odoo enables businesses to integrate their operations seamlessly. The platform’s flexibility and affordability make it a game-changer for companies looking to scale efficiently.

“Imagine being a mechanic with the greatest ideas but without tools. It will take them forever to bring those ideas to life relying only on manual labor. And this is what happens to a lot of SMEs,” explained Matts Fievez, Director of Odoo APAC. “At Odoo, our mission remains to provide truly user-friendly and affordable tools to help our customers scale their businesses. Odoo simplifies complex processes, making digital transformation accessible to everyone,” he said.

By participating in Echelon Singapore 2025, Odoo aims to empower startups and SMEs by sharing insights, networking with industry leaders, and showcasing how its solutions can revolutionise business operations.

Also read: How product growth helps both you and your users succeed

Meet Odoo at Echelon Singapore 2025

Odoo is among the many dynamic industry leaders joining us for Echelon Singapore 2025, hosted by e27. Alongside them will be other key leaders, visionary entrepreneurs, and innovative startups from across the region. This action-packed two-day event at Suntec Singapore on 10-11 June 2025 will feature dedicated content stages, exhibitions, panel discussions, and networking opportunities.

Odoo’s participation in Echelon Singapore 2025 highlights the immense value of being part of this influential tech gathering. By connecting with SMEs, Odoo gains deeper insights into their operational challenges and demonstrates how its innovative solutions can streamline workflows. The event also serves as a gateway to exploring the Singapore market, providing a platform to understand local business trends and emerging opportunities. Additionally, Echelon 2025 presents a unique avenue for generating high-quality leads and expanding brand reach across Southeast Asia.

Whether you’re looking to expand your expertise, connect with influential figures in the tech startup world, or present your groundbreaking ideas, Echelon 2025 presents an unmatched opportunity to propel your business forward. Secure your spot now and join us as a participant or an official partner. Together, we can shape the future and create a lasting impact.

At Echelon 2025, the future is now—connect, innovate, and grow with us!

This article is produced by the e27 team

We can share your story at e27 too! Engage the Southeast Asian tech ecosystem by bringing your story to the world. Reach out to us here to get started.

Featured Image Credit: Odoo

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SEA’s US$48B agritech revolution: Startups cultivating a smarter future

Southeast Asia’s agritech sector is blossoming into a vital force, poised to revolutionize agriculture and bolster food security across the region. With a projected market value of US$24 billion to US$48 billion by 2030, as estimated by Asia Fund Managers, this dynamic industry is riding a wave of innovation fueled by rapid population growth, urbanisation, and an urgent need for sustainable farming solutions.

Technologies like IoT and AI are empowering precision agriculture, optimising resources and boosting yields, while vertical farming rises to meet the demands of sprawling urban centres. Government initiatives, such as Singapore’s ambitious “30 by 30” plan to produce 30 per cent of its food locally by 2030, are accelerating this transformation, blending policy with cutting-edge tech.

From Indonesia’s Sayurbox streamlining fresh produce delivery to Malaysia’s Qarbotech enhancing photosynthesis for higher crop yields, the region’s agritech startups are redefining how food is grown, managed, and distributed. These companies, backed by substantial investments from global players like Alpha JWC Ventures and Temasek, are not only tackling inefficiencies but also paving the way for a resilient, tech-driven agricultural future.

Also Read: The future of farming in the Asia Pacific is here to empower farmers

In this feature, we spotlight the fastest-growing agritech innovators shaping Southeast Asia’s fields and tables.

Sayurbox

An online retailer of fruits and vegetables. It enables individuals to order fruits and vegetables on the platform and get them delivered to their doorstep. It also offers chicken, meat, dairy, and spices products on the platform.

Location: Indonesia
Founded year: 2016
Total funding (USD): 140 million
Institutional investors: Alpha JWC Ventures, IFC, Northstar Group Services, Astra Digital, Global Brain, Syngenta Group, Ondine Capital, Strategic Year, ASTRA, Tokopedia, Patamar Capital, East Ventures, Insignia Ventures Partners, and BRI Ventures

Aruna

A provider of cloud-based fishery management software. It allows fishery companies to manage their day-to-day operations. Its features include fishery management, data intelligence related to fisheries, and online fishery trading.

Location: Indonesia
Founded year: 2016
Total funding (USD): 70,500,000
Institutional investors: AC Ventures, East Ventures, Vertex Ventures, Prosus, Indogen Capital, SIG Venture Capital, SMDV, MDI Ventures, Endeavor, Alipay-NUS Enterprise Social Innovation Challenge, UMG Indonesia, Capria, and K3 Ventures.

AgriAku

A distribution enabler for crop inputs. It offers a platform that allows users to record agriculture transactions, find a variety of crop input products such as seeds, medicines and nutrients, fertilisers, and agricultural tools.

Location: Indonesia
Founded Year: 2021
Total funding (USD): 46 million
Institutional investors: TNB Aura, Indogen Capital, Gentree, Go Ventures, Alpha JWC Ventures, MDI Ventures, BRI Ventures, Mandiri Capital Indonesia, Thai Wah Ventures, AltoPartners, K3 Ventures, Thai Wah, Innoven Capital, Mercy Corps, Arise, and Wright Partners.

FreshKet

An online B2B marketplace offering farm products. The product catalogue includes vegetables, fruits, meats, grains, soft drinks, etc. It also includes restaurant supplies.

Location: Thailand
Founded year: 2016
Total funding (USD): 34.5 million
Institutional investors: Kliff Capital, Openspace Ventures, ECG Venture Capital, Thai President Foods, PTT, OpenSpace, Betagro Group, ORZON Ventures, Volta Circle, ECG-RESEARCH, 500 Global, and RISE.

Eden Farm

An app-based business-to-business marketplace offering fruits and vegetables from farms.

Location: Indonesia
Founded year: 2017
Total funding (USD): 34.5 million
Institutional investors: AppWorks, AC Ventures, Capria, MI, Fubon Financial Holdings, Trihill Capital, OCBC NISP Ventura, Nakhla, Decart Ventures, Global Founders Capital, Corin Capital, Investible, AppWorks, Y Combinator, EverHaus, Soma Capital, Indicator Fund, S7 Ventures, and Kube VC.

Nutrition Technologies

A provider of insect-based products for agriculture and livestock. It develops its product using black soldier fly larvae and recycles nutrients from agricultural and food processing by-products. Its product offerings include insect-based organic fertilisers for agriculture, protein feed for livestock, and also oil.

Location: Malaysia
Founded year: 2016
Total funding (USD): 34 million
Institutional investors: Openspace Ventures, Hera Capital, Sumitomo, ING Bank, Mandala Capital, SEEDS Capital, Enterprise Singapore, Nullabor, Neptune, Alpha Founders Capital, and Primex Capital.

TechCoop

A fintech platform providing lending solutions to the agriculture industry. It offers lending solutions for farmers, cooperatives, and other agriculture production stakeholders. It increases income for farmers participating in their program through agri-inputs and technology systems.

Also Read: Techcoop CEO on scaling agritech, sustainable farming, and global expansion

Location: Vietnam
Founded year: 2022
Total funding (USD): 33 million
Institutional investors: TNB Aura, Ascend Vietnam Ventures, BlueOrchard, FMO, AppWorks, Capria, Ethos Ventures, and Mandala Capital.

Entobel

A producer of insect-based diversified feed and plant care products. It breeds larval and rears full-grown insects. It processes black soldier flies to make feed for fish and juveniles and feed products for pets and livestock by leveraging the separation, extraction, drying, and milling methods of insects.

Location: Vietnam
Founded year: 2013
Total funding (USD): 31 million
Institutional investors: IFC, Mekong Capital, and Dragon Capital.

Gokomodo

A provider of supply chain solutions for agriculture business. It offers services, including logistics, distribution hubs, and financing solutions. It offers a digital supply-chain solution for corporates to drive efficiency and transparency. The platform helps intermediaries make smarter procurement decisions.

Location: Indonesia
Founded year: 2019
Total funding (USD): 26 million
Institutional investors: East Ventures, K3 Ventures, Eight Capital, SMDV, Triputra Group, Waresix, Indogen Capital, PT. Sahabat Agritama, Sampoerna, and Eight Capital Management.

UMITRON

A developer of AI and IoT-based aquaculture solutions for farms. It develops smart aquaculture solutions for farms to optimise their feeding practices, thereby lowering their costs and preventing waste and damage to the environment.

Location: Singapore
Founded year: 2016
Total funding (USD): 20 million
Institutional investors: Shoko Chukin Bank, ENEOS Group, QB Capital, Toyo Seikan Kaisha, Inter-American Development Bank, Mirai Creation Fund, INCJ, D4V, IDEO, SMBC Trust Bank, and NCB Venture Capital

Jala

A provider of IoT-enabled solutions for monitoring water conditions in the shrimp farm. Its device can be submerged in the pond and has multiple sensors for monitoring parameters like dissolved oxygen, temperature, humidity, pH, salinity, and TDS. It collects the above-mentioned data and sends the same, in real-time, to the cloud.

Location: Indonesia
Founded year: 2015
Total funding (USD): 19 million
Institutional investors: Intudo Ventures, SMDV, Mirova, The Meloy Fund, Althelia Sustainable Ocean Fund, Real Tech Fund Investment, and 500 Global.

Rize

An agritech startup focused on decarbonising rice farming solutions. The company specialises in offering rice cultivation technology to identify and implement sustainable cultivation techniques and strategies, enabling farmers to deliver sustainable rice.

Location: Singapore, Singapore, Singapore
Founded year: 2023
Total funding (USD): 14 million
Institutional investors: Breakthrough Energy, GenZero, Temasek, Wavemaker Impact, Carbon Solutions, and Pieter Investments.

Barramundi Asia

A producer of fish using sustainable aquaculture farming solutions. The company uses a Biofloc farming solution. It offers different fish and by-products such as the swim bladder, head, bone and scale.

Location: Singapore
Founded year: 2008
Total funding (USD): 11 million
Institutional investors: UOB, Oceanus, Commonwealth Capital Ventures, CRISTA Ministries, Louis Dreyfus Company, Far East Ventures, Southern Capital, WarifTech, AMBRA Solutions, Hammarviken Business Development, RCL Partners, and Temasek Life Sciences Accelerator

Crowde

An online platform connecting farmers and retail investors. It allows farmers in obtaining capital for their farming operations. The farmers can get their projects listed upon registration. Investors can choose among the listed projects for making their investments. There is no lower limit of investment on the platform.

Also Read: The agritech challenge in Indonesia: Can AI and mobile apps enhance productivity?

Location: Indonesia
Founded year: 2015
Total funding (USD): 10 million
Institutional investors: Monk’s Hill Ventures, Mandiri Capital Indonesia, Great Giant Foods, Crevisse, STRIVE, Unreasonable, Kolaborasi, Digitaraya, Instellar, and Inclusive Fintech 50

Semaai

A provider of app-based diversified tech-based services for farmers, the agritech startup uses its application to provide an agriculture input marketplace for farmers that offers seeds, fertilisers, pesticides, and tools. It also enables farmers to get farming advisory and soil test services. Its mobile application is available for the Android platform.

Location: Indonesia
Founded year: 2021
Total funding (USD): 7.6 million
Institutional investors: CyberAgent Capital, Sumitomo, Ruvento Ventures, MyAsiaVc, Accion, Beenext, XA Network, Surge, Heracles Ventures, Sequoia Capital, Kaya Founders, and VDL Ventures

Eratani

A provider of tech-based farming as a service, Eratani builds a seed-to-market ecosystem by enabling and digitising the upstream channel microfinancing, providing farm and agri input for farmers, and downstream harvest distribution and supply chain processes.

Location: Indonesia
Founded year: 2021
Total funding (USD): 7.4 million
Institutional investors: Bank Rakyat Indonesia, SBI Ven Capital, Genting Ventures, Orvel Ventures, TNB Aura, AgFunder, B.I.G. Ventures, Trihill Capital, Kyobo Securities, NTUitive, Ascend Angels, Venture Center, Big Ventures, and Kopi Kenangan.

Archisen

Archisen designs modular urban farming systems that optimise farm profitability and maximise product freshness, nutrition and flavour. Its flagship solution, Cropdom, consists of farm design, market analysis, crop selection, sale of produce, obtaining regulatory approvals, as well as financial modelling.

Location: Singapore
Founded year: 2015
Total funding (USD): 5.6 million
Institutional investors: SGInnovate, The Yield Lab, and the National University of Singapore.

FishLog

A provider of cloud-based supply chain solutions to seafood businesses. It offers a warehouse management system that collects data, stores it in the cloud, and delivers it via a mobile application. It also offers solutions for calculating rental costs and invoice costs.

Location: Indonesia
Founded year: 2018
Total funding (USD): 4.75 million
Institutional investors: Accel, Insignia Ventures Partners, Saison Capital, Mandiri Capital Indonesia, BNI Ventures, UNDP, Accel Atoms, BRI Ventures, Patamar Capital, Indogen Capital, Triputra Group, Arise Virtual Solutions, KK Fund, Ango Ventures, Captain Fresh, Centauri Fund, MDI Ventures, and Founderplus.

Elevarm

Elevarm specialises in horticulture production and the provision of “high-quality” agricultural inputs, including superior seeds, bio-based fertilisers, and environmentally friendly pest control solutions.

Also Read: Elevarm nets US$4.25M to boost smallholder horticulture farmers with AI, sustainable agri-inputs

Location: Indonesia
Founded year: 2022
Total funding (USD): 8 million
Institutional investors: Intudo, Amartha, Rabo Bank, Insignia Ventures Partners, and 500 Global.

PasarMIKRO

An online platform for point-of-sale financing, PasarMIKRO offers a marketplace that connects buyers and sellers in the agriculture business. It lets users purchase products and pay for monthly instalments.

Location: Indonesia
Founded year: 2020
Total funding (USD): 2.5 million
Institutional investors: MDI Ventures, KB Investment, Northstar Ventures, BRI Ventures, and Gentree.

Protenga

A manufacturer and supplier of insect-based feed products. Its product offerings include grubs, meals, oil, and re-food fertiliser. Protenga processes black soldier flies and hermet illucens to produce its products. Its products suit aquaculture, livestock, pets, and plant nutrition.

Location: Singapore
Founded year: 2016
Total funding (USD): 2 million
Institutional investors: SPRING Singapore and Trirec.

Packet Greens

The agritech startup grows veggies using hydroponics and sells directly to consumers through subscriptions. Packet Greens operates hydroponic farms to grow vegetables, including leafy greens. It provides a subscription service directly to consumers and food businesses (restaurants, service operators, etc.).

Location: Singapore
Founded year: 2014
Total funding (USD): 1.5 million
Institutional investors: ADB Ventures, Loyal, and INSEAD Angels Asia.

INSEACT

A producer and distributor of insect-based fish feeds. It uses Black Soldier Flies (BSF) that feed on bio-waste (Palm Kernel Meal) to produce proteins (fish feed), lipids (Oil), and fertilisers. It performs anaerobic degradation on the Palm Kernel Meal (PKM) by mixing it with water for a week of a tightly managed fermentation process.

Location: Malaysia
Founded year: 2019
Total funding (USD): 1.3 million
Institutional investor: Rhone Ma Holdings

WasteX

A developer of biochar-based fertilisers. It offers solutions to improve crop production and increase soil fertility. Its products help improve soil health. It also provides solutions for agriculture mills and livestock farmers.

Location: Singapore, Singapore, Singapore
Founded year: 2022
Total funding (USD): 975,000
Institutional investors: Mistletoe, Juniper Capital, EcoImpact Capital, and StartupX.

Qarbotech

An agritech company that develops biocompatible solutions to enhance the photosynthesis rate of plants and increase crop yield. The technology can increase plant growth and reduce crop yield. It offers innovative solutions for sustainable agriculture and horticulture.

Location: Malaysia
Founded year: 2018
Total funding (USD): 700,000
Institutional investors: Epic Angels and EQT.

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Responsible technology and AI: Shaping Asia’s digital future

As Asia accelerates its digital transformation, responsible technology development has become increasingly crucial. It ensures that innovation and organisational practices align with societal interests, actively considering values, consequences, and potential impacts while proactively managing risks.

This approach is especially critical for artificial intelligence (AI), given its unprecedented capabilities to process vast amounts of data, make autonomous decisions, and transform industries. As AI applications expand across finance, healthcare, education, and smart city development throughout Asia, the need for robust governance frameworks becomes ever more pressing.

The importance of responsible tech

The reach of technology is constantly expanding into sensitive areas — from aid delivery to public health monitoring and educational systems — affecting people’s daily life. As we navigate the digital age, Hong Kong intends to promote sustainable and inclusive innovation through responsible technology practices that go beyond technical compliance to embrace human rights, equality, and sustainability.

Embracing these practices will enable us to better utilise data and digital tools to improve lives, whilst preventing unintended side-effects and potential pitfalls. This commitment extends to ensuring data privacy, promoting digital literacy, and fostering transparency in algorithmic decision-making. The goal is to create a digital ecosystem that is both innovative and ethically sound, ensuring that all members of society can benefit from technological advancements.

Hong Kong leading in responsible tech development

The Hong Kong Government exemplifies its commitment through comprehensive policy initiatives and regulatory frameworks. The establishment of the Digital Policy Office (DPO) in July 2023 demonstrates the government’s proactive stance, with its Ethical AI Framework guiding the responsible implementation of AI across public sectors.

Also Read: Driving change: How women are redefining ride-hailing

The Hong Kong Monetary Authority (HKMA) launched the ‘Generative Artificial Intelligence Sandbox’, helping financial institutions to experiment with AI applications while maintaining robust risk management. This initiative is part of the government’s broader commitment to fostering technological advancement in the financial sector while maintaining robust governance frameworks.

In October 2024, the Hong Kong government released a policy statement emphasising responsible application of AI in finance.  This document highlights AI’s data-driven, dynamic nature and outlines the need for financial institutions to adopt risk-based governance strategies with human oversight.

These coordinated efforts position Hong Kong as a key player in balancing innovation with ethical considerations, setting a practical example for other Asian markets on fostering AI advancement while maintaining public trust and safety.

Thriving ecosystem accelerates adoption

While government initiatives provide the framework, it’s the vibrant startup ecosystem that accelerates responsible tech adoption through real-world applications and market validation. Hong Kong’s interconnected network of innovators, investors, and institutions creates a powerful multiplier effect, turning policy frameworks into practical solutions while fostering a culture of responsible innovation.

This was highlighted at last year’s StartmeupHK Festival’s LOUDER Connect, where stakeholders explored crucial topics like AI governance, data privacy, and sustainable tech development. Among the thought leaders was Esther Wong, founder and CEO of 3Cap, an AI-focused Venture Capital targeting global opportunities. Her firm’s commitment to foundational AI technologies and sustainable artificial general intelligence (AGI) development exemplifies how Hong Kong’s ecosystem players are actively shaping a future where intelligent systems enhance humanity responsibly.

Also Read: How AI and automation are shaping the future of work

3Cap has invested in several innovative AGI companies, including Palantir, which aims to create an exceptional user experience for working with data. Their goal is to enable users to analyse complex data without needing expertise in querying languages, statistical modelling, or command-line interfaces. Palantir achieves this by building platforms for data integration, management, and security, complemented by applications that support interactive, human-guided and machine-assisted analysis.

Building a more equitable future for all

Responsible technology, particularly in AI development, goes beyond risk mitigation to actively create a more equitable and inclusive society.

As AI systems become more sophisticated and widespread across the globe, Hong Kong is focused on advancing the development of responsible AI in Asia to ensure these technologies serve all segments of society by addressing digital divides, ensuring accessibility, and embedding ethical considerations in their design and deployment.

Through InvestHK’s dedicated startup support and ecosystem-building initiatives, Hong Kong continues to attract and nurture innovative companies committed to responsible technology development, serving as a gateway for technological advancement across Asia.

This collaborative ecosystem approach demonstrates how balancing innovation with ethical considerations can create a digital landscape that empowers all stakeholders. As we harness AI’s transformative potential, Hong Kong’s leadership in responsible innovation helps drive Asia’s journey toward a more equitable, secure, and prosperous future for all.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

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Millennials, Gen Z will shape 79% of SEA’s fintech landscape by 2030: Report

Analysts at UnaFinancial predict a significant shift in Southeast Asia’s fintech user demographics, with Generation Z and Millennials potentially comprising 79 per cent of the total user base by 2030.

This is a substantial increase from the estimated 65 per cent in 2024.

This growing influence necessitates fintech firms to adapt their strategies to cater to these younger generations’ preferences and financial behaviours.

Also Read: Why is open banking the future of fintech?

The analysis, which considered six Southeast Asian nations – the Philippines, Indonesia, Vietnam, Thailand, Singapore, and Malaysia – estimated approximately 400 million unique fintech users at the close of 2024. Of this total, Millennials accounted for 31.8 per cent (127 million), Gen Z represented 33.4 per cent (134 million), and Gen X and Boomers constituted the remaining 34.8 per cent (139 million).

Looking ahead to 2030, experts at UnaFinancial anticipate the total number of fintech users in the region could reach 505.6 million. Among these, Millennials are projected to make up 40.9 per cent, Gen Z 38.5 per cent, with the remaining users accounting for around 20.6 per cent.

The analysts, drawing on public data and surveys, highlighted several key trends in the financial habits of younger demographics. A prominent observation is the demand for maximum flexibility and personalised approaches, with both generations placing a high value on customer experience and convenience.

Notably, Millennials are inclined to pay for an excellent customer experience, while 77 per cent of Gen Z in Singapore indicated a willingness to pay more for solutions that simplify their lives. This underscores the importance of investing in bespoke offerings and superior customer support for fintech companies.

Furthermore, the report suggests a growing trust among young individuals towards fintech companies, paving the way for developing alternative financial products, such as lending and payment solutions. In the realm of investing, the availability of educational resources to facilitate informed decision-making is crucial.

A survey revealed that while 80 per cent of Gen Z and Millennials engage in investing, six in 10 respondents described themselves as “very new to” or possessing “a basic understanding of” investing.

Additionally, 38 per cent of Millennials and 26 per cent of Gen Z in Singapore expressed a perceived lack of knowledge in managing finances.

Interestingly, 79 per cent of Millennials and 75 per cent of Gen Z consider sustainability to be important. This presents a significant opportunity for environmentally and socially conscious fintech companies to develop solutions that align with these values.

Also Read: How digital banking is driving financial inclusion in SEA

“Financial habits of Millennials and Gen Z are having a significant impact on the development of the entire fintech industry. In this context, it’s crucial for fintech companies to understand how the needs of these generations are changing in order to adapt their services and remain competitive. Those who take into account digital demands, provide a high level of personalisation and customer service, and consider requests for sustainability and innovation have higher chances of leading the market,” UnaFinancial analysts said.

UnaFinancial is a group of companies focused on developing user-friendly digital financial solutions across Asia and Europe. It aims to provide accessible and reliable finance through innovative technologies, prioritising customer needs. Since its inception, UnaFinancial has served over 19 million clients and facilitated loans worth over US$2 billion.

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I didn’t realise I was the only woman on my team, and honestly, that’s not the point

Deep into product testing.

Contracts need to be signed.

Getting revenue in is the only thing on my mind because hardware is already in production.

One night, after a call with a potential customer in the US, my teammate in New York said something that caught me off guard. “You’re leading all these men, bringing everyone together on this mission. And you’re the only woman on the team, too.”

I paused.

Not because it bothered me. But because I hadn’t even noticed.

When you’re building at speed, you don’t stop to count

I didn’t pause to think, “Do we need balance?” I thought, “Who can deliver under pressure?”

That’s what founders do. They move.

So I moved fast. I found people who were skilled, focused, and could execute. And somewhere along the way, I ended up in a room where I was the only one of us with a womb.

That’s not a problem to solve. It’s just a reality I noticed.

Also Read: 6 lessons I learned as a B2C hardware startup founder

I don’t need a label, I just want to win

People love to box everything.

“Female founder.”

“Woman in tech.”

“Trailblazer.”

Honestly, I’m just here to build. I care about products that work, systems that scale, and teams that move fast without drama.

If you can do that, I don’t care where you come from, what you look like, or what box the world puts you in.

Build products for people who need it most, with the heart and intention to do good for humanity.

That’s it.

This moment wasn’t about identity, it was about clarity

I didn’t feel left out. I didn’t feel special. I felt something else: clarity.

Clarity that leadership isn’t about checking boxes. It’s about setting the standard. And right now, that standard is execution.

We’ve got SDKs in the wild. We’re integrating with real-time rendering stacks. We’re closing on deals across verticals from healthcare to sports and entertainment. And we’re about to launch a full-stack AI glasses platform into global distribution.

You don’t need a headline to lead. You just need to show up, make decisions, and move.

Final founder thought

I didn’t notice I was the only woman. Then someone else did. And I moved on. Because the point isn’t who’s in the room.

The point is whether we’re shipping and bringing in the signed contracts.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

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1337 Ventures backs Philippines’s AI-powered HRtech firm Betterteem

Betterteem CTO Rey Leonard Dumasig and CEO and founder Bo Discarga (R)

Malaysia-based venture capital firm 1337 Ventures has announced a strategic investment in Betterteem Technologies, an AI-powered HRtech startup headquartered in the Philippines.

“At Betterteem, our mission is to equip business leaders with data-driven insights to navigate the complexities of talent management and retention. Partnering with 1337 Ventures marks a pivotal moment for us, providing the resources and expertise needed to enhance our technology and expand our impact,” said founder and CEO Bo Discarga.

Founded in 2021 by Discarga and Rey Leonard Dumasig (CTO), Betterteem is a predictive workplace app focused on the overall employee journey. It uses machine learning to predict churn, provides on-demand mental health support, and is a digital community platform to influence their experience positively. Betterteem does this by sifting through volumes of data coming in and out of the app after its daily use by employees.

In simple words, Betterteem amalgamates the features of several HR apps like Slack, Microsoft Teams, HRIS, SharePoint, and Intranet. This allows the app to collect usage data and create predictive analytics of a team member’s experience. It alerts people leaders/HR executives about their experience and attrition possibility using its predictive analytics.

Also Read: Betterteem is Slack, Microsoft Teams, SharePoint, Intranet all rolled into one

The firm has clients across Thailand, Singapore, South Korea, and the Philippines.

Beyond its predictive analytics capabilities, Betterteem also offers integrated employee assistance programmes aimed at supporting mental health alongside flexible benefits functionality. This allows companies to personalise their offerings and enhance employee satisfaction levels.

Bikesh Lakhmichand, CEO and Founding Partner of 1337 Ventures, commented: “Betterteem addresses one of the most critical pain points in business with a unique blend of predictive analytics and mental health support. Their innovative approach has already gained traction across multiple countries, and we believe they are well-positioned to make a global impact.”

In 2022, Betterteem secured an undisclosed sum in funding from Techstars, Crestone Venture Capital, 1337 Ventures (Malaysia), and Suresh Thiru (ex-CEO of JobStreet). Previously, the firm raised undisclosed funding from local angel fund Buko Ventures and IdeaSpace.

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Ecosystem Roundup: ASEAN fundraising struggles | Chocolate Finance sees US$374M withdrawn in 2 weeks | OpenAI nears US$40B round

Dear reader,

The latest State of the ASEAN Technology Ecosystem Report CY2024 underscores a paradox in the region’s startup landscape—while capital deployment is stabilising, early-stage founders continue to struggle with fundraising. This reflects a broader global trend where investors remain cautious, prioritising proven business models over speculative growth.

The sharp 23% decline in deal volume highlights a key challenge: the scarcity of dedicated seed funding. Without robust early-stage investment, ASEAN’s startup pipeline could face long-term constraints. While Series A and B funding appear to be stabilising, founders are often forced to accept lower-than-expected valuations, signalling a market still favouring investors over entrepreneurs.

Geographically, the shifting focus beyond Singapore and Indonesia suggests a maturing ecosystem, where emerging markets like Malaysia, Thailand, and the Philippines offer fresh opportunities. However, capital invested remains below pre-pandemic levels, reinforcing the uneven recovery.

Sector-wise, fintech’s dominance is unsurprising, given its established role in the region. What’s more striking is ASEAN’s relative lag in AI investment, especially compared to North America and Europe. This suggests a potential gap in deep tech funding that could hinder long-term innovation.

Ultimately, despite challenges, founder optimism remains strong. However, without renewed early-stage capital and stronger investor-founder alignment, ASEAN’s tech growth may remain constrained.

Sainul,
Editor.

—–

REGIONAL

Fundraising remains tough in ASEAN despite capital stabilisation
As per a January Capital report, fintech remained the most active sector in 2024 in ASEAN, followed by healthtech, F&B/agritech, and software/AI | The total number of deals completed witnessed a 23 per cent year-on-year decrease.

Chocolate Finance takes US$374M hit in 2-week withdrawal spree
It has slashed the firm’s assets under management (AUM) by some 40% | The genesis of Chocolate Finance’s troubles, arguably, lay in its decision to pull the plug on transactions via payment services provider AXS.

Philippine startups break records in 2024: What’s driving the boom?
The Philippine startup scene is booming with record investments and fintech growth—but can it sustain momentum amid lingering challenges?

SEA embraces crypto payments, but security and merchant adoption lag
For 51% of respondents in the region, the speed and efficiency of transactions are the paramount reasons for embracing crypto payments | However, security risks were cited by 43% of users as a major barrier.

Millennials, Gen Z will shape 79% of SEA’s fintech landscape by 2030: Report
By 2030, UnaFinancial anticipates the total number of fintech users in the region to reach 505.6 million from the current 400 million.

Blibli posts 14% revenue growth in 2024
The Indonesian omnichannel commerce firm’s direct sales business grew 66% to US$51.89M | Meanwhile, its marketplace sales, including travel and lifestyle products on tiket.com, rose 26% due to higher customer demand.

SeaX Ventures unveils US$6M climate fund to back startups focusing on carbon reduction
SeaX Zero plans to invest in 15 to 20 startups by the end of 2025, deploying initial cheques between US$100,000 and US$500,000.

Flagright clinches US$4.3M to bolster AI-native anti-money laundering solutions
The investors include Frontline Ventures, Y Combinator, and Pioneer Fund | Flagright’s no-code platform offers a centralised solution encompassing dynamic risk scoring, automated case management, real-time transaction monitoring, and AML screening.

Singapore Deep Tech Alliance charts new course for impact-driven innovation
The SDTA has marked the past year with significant milestones, including the launch of a non-profit division, which is designed to leverage philanthropic and catalytic capital for projects outside the traditional venture capital model.

Meet the 7 founders from SEA selected for EY’s Entrepreneurial Winning Women 2025
This bespoke executive initiative aims to identify and champion a select group of high-potential founders who have established profitable enterprises.

1337 Ventures invests in Philippines-based Betterteem
Betterteem is a business intelligence platform that leverages AI to predict and mitigate employee resignations while enhancing workplace satisfaction | It has secured clients in Thailand, Singapore, South Korea, and the Philippines.

FEATURES & INTERVIEWS

SEA’s US$48B agritech revolution: Startups cultivating a smarter future
Southeast Asia’s agritech market, projected at US$24-48B by 2030, grows with IoT, AI, and startups enhancing efficiency and sustainability.

For SMEs eyeing global growth, efficiency is everything: Insights from Payoneer’s Nagesh Devata
According to the Payoneer SVP of APAC, steady cash flow is critical for SMEs to survive economic instability.

INTERNATIONAL

OpenAI nears US$40B funding round led by SoftBank
Additional investors include Magnetar Capital, Coatue Management, and Founders Fund. According to PitchBook data, this round could value OpenAI at US$300B, nearly doubling its US$157B valuation from October 2023.

Trump may cut China tariffs to secure TikTok deal
ByteDance must sell TikTok to a non-Chinese buyer by Apr. 5 or face a US ban due to national security concerns | Trump indicated he may extend the deadline and offer tariff reductions to encourage a resolution.

ByteDance pressures US team as TikTok Shop falls short
TikTok’s shopping division failed to hit its goals in the US last year, and leadership is cracking down, company insiders told Business Insider | During a call, Bob Kang, the company’s China-based e-commerce head, singled out the US team as underperforming.

US-based 2am VC targets India’s Gen Z with new US$25M fund
Set to close by July, the new fund plans to invest in up to 30 Indian startups at the pre-seed to seed stages | Its average ticket size ranges from US$500,000 to US$1 million.

BYD targets 800K overseas EV sales by 2025
To address potential tariff challenges, BYD plans to assemble vehicles locally while sourcing key components from China | It’s building factories in Brazil, Thailand, Hungary, and Turkey but has no plans to enter the US or Canada due to tariffs.

SEMICONDUCTOR

From lab to fab: Inside Applied Ventures’s stage-agnostic deep tech investments
Applied Ventures’s Global Head Anand Kamannavar speaks about the key focus areas, investment criteria, trends, and expansion.

Malaysian chip designer SkyeChip secures investment from Gobi Partners
The funding will bolster SkyeChip’s talent acquisition, business expansion initiatives, and working capital | SkyeChip designs and develops semiconductors for cutting-edge applications in areas such as AI and high-performance computing.

AI boom drives increased demand for semiconductors: Industry leaders
According to industry leaders at the Nano Electronics Roadshow and Conference, they observed a sharp uptick in semiconductor consumption, with expectations for substantial growth moving forward.

ARTIFICIAL INTELLIGENCE

Is AI the end of originality or a new dawn for creativity?
The future of creativity extends beyond adapting to AI; it’s about riding the wave to unlock new imaginative dimensions.

AI infrastructure: The unsung hero of technological innovation
While AI’s applications and ethics dominate discussions, the crucial infrastructure powering its development remains a silent force shaping our future.

Responsible technology and AI: Shaping Asia’s digital future
Hong Kong leads responsible AI development in Asia, balancing innovation with ethics through governance, transparency, and inclusivity.

THOUGHT LEADERSHIP

US consumer confidence dips: How it’s hitting Asian stocks, crypto and beyond
Asian markets tread cautiously as Trump’s tariff plans loom, impacting stocks, currencies, and crypto amid shifting economic trends.

US tariffs vs crypto wins: An economic shift
Trump’s 25% auto tariff shakes markets, impacts industries, fuels crypto shifts, and raises big questions on trade, inflation, and policy.

The shifting geopolitics of sustainability, energy, and climate
Policy shifts in Europe, the UK, and Canada reveal a new balance between sustainability, energy security, and geopolitical strategy.

The impact of eSIM on international roaming and travel
eSIMs simplify travel—no roaming fees, SIM swaps, or WiFi hunts. Stay connected seamlessly and affordably worldwide.

Embracing sustainability: A circular design perspective on e-waste
Explore sustainable design’s impact on tackling e-waste, focusing on responsible product lifecycles and recycling for a greener future.

Profitable e-commerce: Making real money in the new year
In the world of e-commerce, the most common tailwinds are the events and occasions when people are ready and willing to shop more.

How fintech in Asia is enabling and making education affordable for everyone
Financing has always been the key barrier for enrolment and retention, and is a top-of-mind issue for schools.

Navigating the diverse crypto regulatory landscape in Southeast Asia
Cryptocurrency regulation and adoption in Southeast Asia vary widely, reflecting each country’s unique circumstances.

How to tackle employee mental health to build a resilient workforce
World Mental Health Day is the perfect opportunity to reflect on how organisations have supported their workforce.

A better way to work: independent doers lead the way
No matter how you’re employed, embracing change is the best way to stay relevant; and independent doers are leading the way, let’s keep up.

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Can Bitcoin rescue US debt? Senator Lummis says yes

The market wrap offers a fascinating snapshot of where we stand on March 28, 2025—a moment marked by cautious sentiment, looming trade tensions, and a bold proposition from Senator Cynthia Lummis about Bitcoin’s potential to halve the US national debt over two decades. Let me offer my perspective on this complex tapestry, weaving together the threads of traditional finance, geopolitical strategy, and the disruptive promise of cryptocurrency.

The global risk sentiment pulling back isn’t surprising given the spectre of reciprocal tariffs and an escalating trade war under US President Donald Trump’s administration. Trump’s promise to announce new tariffs by April 2, following the already imposed 25 per cent tariff on car imports, has investors on edge. Trade wars are notoriously double-edged swords—they can protect domestic industries in the short term but often lead to higher consumer prices, disrupted supply chains, and retaliatory measures that dampen global growth.

The cautious mood in the markets reflects this uncertainty, with investors weighing the immediate risks against the longer-term implications. The fact that Asian equities are trending lower in early trading and US equity futures suggest a flat open only underscores the hesitancy rippling through the financial world.

Amid this unease, attention is shifting toward key economic data points like the upcoming US personal consumption expenditures (PCE) report due later today. As the Federal Reserve’s preferred gauge of inflation, the PCE will offer critical insights into the health of the US economy. If it signals slowing growth—perhaps exacerbated by trade tensions—we could see louder calls for interest rate cuts.

The bond market seems to be pricing in this possibility already, with shorter-maturity yields dipping as the prospect of Fed easing looms. The steepening of the 10Y-2Y Treasury yield curve, with the 10-year yield ticking up to 4.36 per cent and the 2-year falling to 3.99 per cent, suggests a nuanced outlook: short-term relief from potential rate cuts, but longer-term concerns about inflation or debt sustainability. It’s a delicate balance, and one that investors are watching closely.

Meanwhile, defensive sectors like Consumer Staples and Health Care are holding up better than the broader MSCI US index, which slipped 0.4 per cent. This flight to safety is a classic move when uncertainty reigns—staples and health care tend to weather economic storms more resiliently than cyclical sectors. Gold’s 1.3 per cent climb toward US$3,100 per ounce reinforces this haven-seeking behaviour, as does Brent crude’s modest rise to US$75 per barrel despite the tariff threats.

The US Dollar index, down 0.2 per cent, seems to be taking a breather after recent gains, perhaps reflecting mixed signals between Fed cut expectations and the dollar’s safe-haven status. Across the Pacific, Tokyo’s accelerating inflation keeps the Bank of Japan on its gradual rate-hike path, a contrast to the Fed’s potential pivot that highlights the diverging monetary policies shaping global markets.

Also Read: 3 stages of marketing for your startup that can drive effective results

But the real headline-grabber in this market wrap is Senator Cynthia Lummis’s audacious claim at the DC Blockchain Summit that Bitcoin could slash the US national debt—currently a staggering US$36 trillion—in half over 20 years. It’s a bold statement, one that demands scrutiny given its implications for both fiscal policy and the role of digital assets in the global economy.

Lummis argues that Bitcoin’s scarcity (capped at 21 million coins), immutability (thanks to blockchain’s tamper-proof nature), and storability make it an ideal long-term asset for national stability. She’s not alone in this vision—Microstrategy CEO Michael Saylor, a vocal Bitcoin advocate, doubled down at the summit, calling it “Manifest Destiny” for the US Together, they’re pushing for Bitcoin to become a strategic reserve asset, a move that could redefine America’s financial playbook.

Let’s unpack this idea. The US national debt has ballooned over decades, fuelled by deficit spending, wars, tax cuts, and economic stimulus packages. At US$36 trillion, halving it to US$18 trillion by 2045 would be a monumental feat. Lummis’s plan hinges on the government acquiring and holding a significant Bitcoin stash—Saylor has suggested five per cent of all Bitcoin, or roughly 1 million coins.

At today’s price of US$86,680 per Bitcoin, that’s about US$86.7 billion—a drop in the bucket compared to the debt. The magic lies in Bitcoin’s potential appreciation. If its price were to soar 250-fold over 20 years, as some optimistic models suggest, that US$86.7 billion could balloon to US$21.7 trillion—enough to offset half the current debt, assuming it doesn’t grow further (a big assumption given historical trends).

Is this plausible? Bitcoin’s historical performance lends some credence. Since 2010, its price has surged from pennies to tens of thousands, driven by adoption, scarcity, and speculative fervor. But past performance isn’t a crystal ball. A 250x increase from US$86,680 would push Bitcoin to over US$21 million per coin by 2045—an astronomical leap requiring sustained demand, regulatory clarity, and global economic shifts favouring digital assets.

Critics, like Judd Legum in an X post last year, have called this math “implausible,” noting that even static debt levels would demand unprecedented growth. Add in compounding debt from interest and new deficits, and the hurdle grows steeper.

Yet, Lummis and Saylor see Bitcoin as more than a speculative bet—it’s a hedge against a weakening dollar and a tool to “shore up” its status as the world’s reserve currency. With the dollar losing purchasing power over time (a point Lummis emphasised), a rising Bitcoin stash could offset that erosion, providing a growing asset to balance the books.

It’s a radical rethink of sovereign wealth, akin to nations hoarding gold in the 20th century. Posts on X reflect a mix of enthusiasm and skepticism—some hail it as visionary, others dismiss it as crypto hype. The sentiment is split, but the idea’s boldness is undeniable.

Also Read: When tariffs danced with Bitcoin and markets held their breath

Today’s Bitcoin market offers a microcosm of this tension. At US$86,680, it’s bracing for a record-breaking US$16.5 billion options expiry—yet a recent drop below $90,000 has flipped the script.

Bullish call options, with US$7.6 billion tied to strikes at US$92,000 or higher, now look shaky, needing a 6.4 per cent rally by day’s end. Bears, meanwhile, dodged a US$3 billion bullet, gaining leverage that could pressure prices short-term. This volatility underscores Bitcoin’s dual nature: a high-stakes asset with transformative potential, but also a rollercoaster prone to sharp swings.

Contrast this with Ethereum, where spot ETFs saw a US$4.2 million net outflow yesterday. Unlike Bitcoin’s haven appeal, Ethereum’s ecosystem—tied to smart contracts and decentralised finance—seems less insulated from risk-off sentiment. Its US$6.871 billion ETF net asset value pales beside Bitcoin’s dominance, hinting at differing investor narratives. Bitcoin’s story is increasingly one of scarcity and stability; Ethereum’s is innovation and utility, with less immediate allure in turbulent times.

So, where do I land on all this? I’m both intrigued and cautious. The market’s current mood—wary of tariffs, hopeful for Fed cuts, and leaning into havens—feels like a prelude to bigger shifts. Lummis’s Bitcoin proposal is a lightning rod: it challenges conventional fiscal wisdom while spotlighting cryptocurrency’s growing clout.

The data backs its theoretical upside—Bitcoin’s scarcity and past growth are real—but the leap to national debt savior requires faith in uncharted waters. Trade wars and inflation could bolster its case if traditional systems falter, yet execution risks (regulation, custody, market crashes) loom large.

Ultimately, we’re at a crossroads. The markets are jittery, policymakers are experimenting, and Bitcoin’s role is up for debate. Whether it’s a pipe dream or a game-changer, Lummis has ignited a conversation that’s worth watching—preferably with a keen eye on the PCE data tonight and a tariff announcement next week. The stakes, like the debt, are sky-high.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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NUS expands BLOCK71 to Tokyo, strengthening Singapore-Japan deeptech collaboration


Singapore’s National University of Singapore (NUS) is expanding its footprint in Japan by launching its second BLOCK71 office in Tokyo to propel deeptech innovation.

This follows the inauguration of its first Japanese location in Nagoya in November 2024.

NUS Enterprise, the entrepreneurial arm of NUS, collaborates with key partners Central Japan Innovation Capital (CJIC), Kyoto University, and TIS Inc., a leading Japanese IT company, to support startups, researchers, and students while fostering investor connections. These strategic alliances align with Japan’s national agenda to accelerate the growth of its burgeoning startup ecosystem.

Also Read: Why Japanese startups are interested in the Southeast Asian market

Located at the TAKANAWA GATEWAY Link Scholars’ Hub, BLOCK71 Tokyo will serve as a crucial hub for Southeast Asian tech-driven startups seeking to expand into Japan. The initiative also aims to equip Japanese startups with the necessary resources to venture into Southeast Asia and beyond.

The strategic location within an urban development focused on environmental sustainability, mobility and robotics, and smart health provides a pertinent ecosystem for relevant startups.

Professor Tan Eng Chye, NUS President, emphasised Japan’s robust foundation in technology and research as an “ideal environment for startup growth”. He highlighted that Japan ranks among the top three globally for patent applications and invests over three per cent of its GDP in R&D.

“With BLOCK71 Tokyo located in the country’s latest innovation hub, we have a strategic platform to connect startups and drive cross-border collaboration,” Professor Tan stated. He further noted the partnerships with a leading Japanese university, a major corporation, and a prominent venture capital firm, all sharing a vision to cultivate deep tech innovation and establish a robust global ecosystem.

To deepen its impact, NUS has forged three new strategic partnerships. Under a Memorandum of Understanding (MOU) with CJIC, a subsidiary of the Tokai National Higher Education and Research System, CJIC will invest up to five per cent of its assets under management in NUS-affiliated deep tech startups. CJIC’s fund aims to raise approximately ¥5 billion (approximately US$32.5 million) by the end of its fundraising, expected in November 2025.

The collaboration with Kyoto University will enhance entrepreneurial support for deeptech startups. As a primary step, Kyoto University will send startups to participate in the NUS Graduate Research Innovation Programme (NUS GRIP) and become the first overseas university partner in a localised version of the programme.

Also Read: Vertex Ventures Japan launches with US$67M fund to propel Japanese startups globally

NUS partnered with TIS to build a globally connected startup ecosystem through the Deep Tech Seed to A Growth Expansion Programme (Deep-SAGE). TIS will commit a total of ¥840 million (~US$5.46 million) to support Deep-SAGE over the next three years, with plans to invest a minimum of ¥55 million (~US$357,500) each in at least two startups per cohort.

Following the success of previous immersion programmes, BLOCK71 Japan will launch its third edition in Tokyo in May 2025, focusing on environmental sustainability, mobility and robotics, and smart health. This will provide Southeast Asian startups with opportunities to showcase their solutions and build connections with local partners.

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The impact of eSIM on international roaming and travel

As someone who has spent years in both the travel and telecom industry, I’ve witnessed how frustrating and expensive international roaming was in the past. As a frequent traveller, I vividly remember the days of handling multiple SIM cards, dealing with spotty local networks, having to constantly search for wifi spots in cafes, and that inevitable bill shock after returning from a trip overseas without knowing why. Traditional roaming wasn’t just inconvenient — it was a costly burden for travellers.

Then came the eSIM technology, a game-changer that has now redefined how we stay connected globally. Instead of hunting for a local SIM card or relying on expensive roaming plans from home carriers, travellers can now activate a digital SIM in minutes without swapping a physical card. The impact of eSIMs on international travel has been nothing short of revolutionary, offering huge cost savings, enabling seamless connectivity, and finally, enabling the flexibility of choice to the traveller.

In this article, I’ll dive deep into how eSIMs are reshaping international roaming, the benefits for both leisure and business travellers, and what the future holds for this transformative technology.

How eSIM is transforming international roaming

For years, international roaming was a hassle. Travellers had limited options:

  • Stick with their home carrier and pay exorbitant roaming fees for a mere 500MB
  • Buy a local SIM card at each destination (often requiring passport registration and long waiting times at the airports)
  • Use unreliable WiFi hotspots or rent portable routers 

eSIM technology eliminates all these issues, allowing travellers to switch networks instantly without the need for a physical SIM swap. Here’s how it’s changing the game:

  • No more physical SIM cards: Gone are the days of fumbling with tiny SIM cards or carrying multiple ones for different countries. With an eSIM, travellers can download a travel data pack directly into their devices and activate it instantly in a few clicks.
  • Seamless connectivity across borders: For frequent travellers, moving from one country to another no longer means losing network service or manually swapping SIMs. Many eSIM providers offer global or regional plans that automatically connect to the best available network in each location.
  • Instant activation and remote management: Unlike physical SIMs, which require purchasing and inserting, eSIMs can be activated remotely. This means travellers can purchase and activate an eSIM before departure, ensuring they have internet access as soon as they land.

Also Read: Business travel in the new normal: Strategies and tools for SME travel programme

Cost savings with eSIM for travellers

One of the biggest advantages of eSIMs is cost efficiency. Anyone who has experienced international roaming knows how expensive it can be. In the past, travellers either had to pay hefty roaming fees or spend time finding and purchasing local SIMs in each country.

How eSIM saves money:

  • Avoiding high roaming charges: Most traditional carriers charge roaming fees that can add up to hundreds of dollars per trip. eSIM providers, however, offer affordable global regional and single-country plans with fixed rates.
  • Competitive pricing: Many eSIM providers work with multiple carriers, allowing them to offer cheaper data plans compared to standard roaming.
  • Pay-as-you-go flexibility: Instead of being locked into expensive roaming plans for a minimal amount of data allocation, travellers can purchase short-term eSIM packages that suit their trip duration and data needs.

Real cost comparison

Option Cost Estimate (Per Week) Coverage Convenience
Traditional Roaming US$50 – US$200+ Limited to home carrier’s partners Requires activation, expensive
Local Sim Cards US$10 – US$50 Single country only Requires physical purchase
eSIM Plans US$10 – US$60 Multi-country coverage Instant activation, flexible

For most travellers, the math is simple: eSIMs provide better value and flexibility than traditional roaming.

Flexibility and convenience of eSIM for travellers

Beyond cost savings, one of the biggest reasons travellers are embracing eSIM technology is the unmatched convenience it offers. Before eSIM, arriving in a new country often meant searching for a telecom store, dealing with language barriers, and sometimes even providing passport details just to buy a local SIM card. With an eSIM, travellers can simply purchase and activate a plan before they even leave the comfort of their homes.

Unlike physical SIM cards, eSIM allows travellers to store multiple plans on a single device. This means:

  • Business travellers can keep their work number while using a travel data eSIM.
  • Frequent flyers can switch between regional plans depending on their destinations or purchase a global eSIM plan like JetPac for seamless connectivity across multiple countries.
  • Tourists have the flexibility to test different carriers to find the best network coverage.

Switching between carriers is now as easy as selecting a new plan in the device settings. There’s no need to physically remove and insert SIM cards, making the process much faster and more seamless. Furthermore, eSIM isn’t just for smartphones—tablets, smartwatches, and even laptops now support eSIM technology. This means travellers can stay connected on all their devices without needing multiple SIMs.

Also Read: How to not let the bots ruin your travel plans

The role of telecom providers in eSIM adoption

While eSIM adoption is growing rapidly, not all telecom providers have embraced it at the same pace. Some are pushing forward aggressively, while others remain hesitant.

How telecom providers are responding

  • Major global carriers leading the way: Large telecom companies have started offering eSIM plans for both local and international use.
  • Virtual Mobile Operators (MVNOs) expanding: New providers specialising in global eSIM plans are emerging, offering travellers more choices.
  • Telecoms expanding travel verticals: Recognising the demand for seamless connectivity, some telecom providers are integrating travel-focused solutions into their offerings. For instance, Circles has expanded into the travel segment with JetPac eSIM, providing travellers with a reliable and flexible connectivity option.
  • Resistance from some traditional carriers: Some legacy telecom companies have been slow to adopt eSIM due to concerns about losing control over customer switching behaviour.

The rise of eSIM is forcing telecom providers to rethink their business models. Instead of relying on long-term contracts, many are now offering flexible prepaid and subscription-based eSIM roaming plans tailored for travellers.

A look at the future

As demand for eSIMs grows, telecom providers will inevitably need to adapt. Companies that fail to support eSIM could risk losing customers to more flexible, digital-first providers.

eSIM technology is fundamentally changing the way travellers stay connected. The days of expensive roaming fees, juggling multiple SIM cards, and hunting for a local network upon arrival are quickly fading. As someone who has worked in both the travel and telecom industries, I’ve seen firsthand how eSIMs are simplifying global connectivity for both leisure and business travellers and I expect the trend to continue growing. 

The benefits are clear—cost savings, flexibility, and seamless connectivity—but the real impact of eSIM extends beyond convenience. It’s reshaping how telecom providers operate, forcing them to adapt to a more digital-first world. It’s also empowering airlines and travel companies to integrate connectivity into their services, enhancing the overall travel experience.

While challenges like device compatibility and provider availability still exist, the direction is clear: eSIM adoption is growing, and it’s only a matter of time before it becomes the standard for international connectivity. For travellers looking to stay connected effortlessly and affordably, embracing eSIM is no longer an option—it’s the smarter way forward.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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