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Shaping the future: How flexible work arrangements are redefining Singapore’s workplace

Jensen Lim, Co-Founder of HeyRocket

As Singapore prepares to implement the Tripartite Guidelines on Flexible Work Arrangement Requests (TG-FWAR), which started on December 1, 2024, the workplace landscape is set to transform significantly. These guidelines aim to normalise flexible work arrangements (FWAs), requiring employers to establish formal processes to consider employees’ requests.

But what does this mean for businesses navigating a tight labour market and evolving employee expectations?

We sat down with Jensen Lim, co-founder of HeyRocket, to gain his expert perspective on how flexible work arrangements (FWAs) are reshaping the workplace, influencing recruitment strategies, and redefining the future of work.

How will the upcoming Tripartite Guidelines on Flexible Work Arrangement Requests impact talent attraction and retention in Singapore?

“The availability of FWAs is a significant factor for job seekers when evaluating job opportunities,” Lim began. “The guidelines will have a positive impact by requiring employers to accommodate FWA requests, giving businesses, especially SMEs, access to a larger pool of talent. This not only improves job satisfaction and retention but also helps employers save on recruitment and training costs in the long term.”

However, he pointed out that challenges remain: “Culture and communication can be hurdles, especially for workplaces that lack the proper tools and skillsets to minimise productivity disruptions. Labour-intensive industries like healthcare, logistics, and F&B will face additional difficulties in implementing such policies.”

How have employers balanced operational needs with employees’ FWA requests?

“Clear communication is key,” Lim emphasised.

He explained that when employees understand the business’s goals and operational needs, they are more likely to make fair and reasonable requests.

Group of employees having a video conferencing call with colleagues from a regional office

The HeyRocket team in Singapore connecting with their Malaysian colleagues during an online call

“When a staff member approaches me with an FWA request and demonstrates they’ve considered how to minimise operational impact, it’s far more likely to be approved,” he shared, underscoring the importance of mutual understanding.

Can FWAs provide a competitive advantage in Singapore’s tight labour market?

Lim suggests that the effectiveness of FWAs as a competitive advantage depends on the industry:

“In high FWA adoption industries like IT and finance, FWAs are more of a baseline expectation than an advantage. But, in sectors like F&B and hospitality, where adoption is low, offering strong FWA policies can set companies apart. Still, employers shouldn’t over-rely on FWAs alone—career growth and company potential remain top priorities for most employees.”

Do you see FWAs becoming the norm or staying a niche offering?

“I believe FWAs will move toward becoming the norm as social and political forces continue to push for it,” he explained. “That said, certain industries will need more time to analyse how FWAs can complement their operations, and for now, it may remain a niche offering for some businesses.”

Why do some larger firms insist on a full return to the office, despite the growing demand for flexibility?

Lim identified several reasons, including productivity concerns, leadership preferences, and even real estate commitments:

“Face-to-face meetings often get things done faster and reduce miscommunication. Having everyone in the office makes it easier to access colleagues for discussions, which drives efficiency. However, with proper tools, infrastructure, and employee up-skilling, similar productivity levels can eventually be achieved with FWAs.”

Also Read: How the tech industry is redefining the remote work culture

What challenges might companies face if they enforce full-time in-office policies?

“No policy pleases everyone,” Lim admitted. “Companies enforcing full-time in-office policies risk losing talent to competitors offering FWAs. It can also lead to lower employee motivation and productivity. However, it’s always better to have employees who consider the company’s perspective when analysing a situation, rather than focusing solely on how it affects them personally.”

We also delved into how flexible work arrangements (FWAs) are influencing the perspectives of both candidates and employers and here’s what Lim had to say.

How significant is flexible working compared to factors like compensation and career growth when candidates evaluate potential employers?

“Flexible work arrangements are definitely a strong factor for many job seekers when evaluating a job,” Lim explained. “It’s a common question candidates ask. However, in my experience as both an employer and a recruiter, only about 1-2 out of 10 candidates prioritise flexibility over compensation and career growth. Employers should integrate FWAs with other key factors, like career progression opportunities, to maintain a competitive edge.”

This perspective underscores that while FWAs are important, they are often viewed as part of a larger package rather than a standalone priority.

Have you observed any demographic trends in candidates who prioritise flexible work arrangements?

Lim highlighted two specific groups:

“New parents, regardless of age, tend to value flexibility due to their new commitments and are more likely to choose roles that provide it. Gen Z is another group that highly prioritises FWAs, especially those who started their careers during the COVID-19 years. They’re tech-savvy and accustomed to work-life integration, making it a big adjustment for them to consider jobs without such practices.”

It does seem like a generational and lifestyle shift is shaping the way employers tailor their offerings to attract diverse talent pools.

How can employers measure the impact of FWAs on metrics like productivity, retention, and innovation?

“Employers need a mix of quantitative data collection, qualitative feedback, and benchmarking,” Lim advised. For productivity, he suggested tracking key performance indicators (KPIs), using time-tracking tools, and gathering employee feedback on outcomes.

“Retention can be analysed through turnover rates, exit interviews, and employee engagement surveys, comparing this data against industry benchmarks. As for innovation, monitoring idea generation, cross-department collaboration, and employee feedback on creativity can help gauge its impact.”

A multi-faceted approach enables companies to align their FWA policies with broader business goals.

What feedback have you received from employees about flexible work arrangements?

Lim shared findings from a recent internal survey:

“We asked our team about FWA as a factor when applying for jobs. While everyone agreed that some form of flexibility is favourable, the majority prioritised the company’s growth, potential career progression, and compensation over FWAs. Currently, we operate a full-time-in-office policy due to operational requirements, but we do evaluate FWA requests on a case-by-case basis.”

This feedback highlights the balancing act between operational needs and employee expectations, underscoring that flexibility is just one piece of the puzzle in creating an attractive workplace.

The workplace is undergoing a seismic shift, shaped by advancing technology, evolving employee priorities, and global dynamics. Lim outlined a compelling vision for the future, urging employers to embrace flexibility, harness the potential of AI, and adapt to emerging trends like the gig economy.

Employees working at a rooftop garden

Employers must embrace flexibility, not just in physical workspaces (home or office), but also in meeting the diverse needs of their employees

By investing in the right tools, up-skilling their workforce, and rethinking traditional models, businesses can not only navigate these changes but thrive in the ever-evolving world of work.

The four-day work-week has been a topic of much debate. Do you think it could gain traction in Singapore, and what challenges do you foresee for its adoption?

“First, it’s important to clarify that a four-day work week doesn’t mean working fewer hours. The same contracted hours are usually distributed across fewer days, resulting in longer workdays that could impact productivity and increase stress levels,” Lim explained.

Also Read: How to keep your remote employees’ networks more secure

He also pointed to industry-specific challenges:

“For sectors like aviation and healthcare, which require 24/7 availability, a four-day work week would disrupt workforce planning and service levels. Companies would need to hire larger workforces, which may not be feasible.”

Additionally, Singapore’s global interconnectedness could complicate adoption:

“As a small country that thrives on global investments, Singapore relies on working closely with counterparts worldwide. If we adopt a four-day work week while others stick to five or six days, it could lead to service delays and inefficiencies, ultimately harming our competitiveness.”

How do you see flexible work arrangements evolving over the next five to ten years in Singapore?

“I believe FWAs will eventually become the norm, but there will be hurdles along the way,” Lim explained. “As technology continues to improve, it will help reduce some of the challenges associated with adopting flexible arrangements.”

Do you foresee any potential risks or downsides to the growing trend of flexible work arrangements?

“A significant downside is the challenge for industries like healthcare, F&B, logistics, and hospitality, where implementing FWAs seems nearly impossible,” Lim noted. “These sectors, already struggling with manpower shortages, may face additional retention challenges as employees move to industries that offer FWAs.”

He also highlighted the impact on onboarding and team integration:

“With fewer in-person interactions, it may take longer for new employees to get up to speed, increasing training costs and slowing career growth. Social bonding over lunch or coffee breaks, which helps with team integration, may also be harder to achieve.”

What skills or attributes will be most important for candidates in a workplace dominated by flexibility and hybrid models?

According to Lim, adaptability and communication skills will be paramount:

“Strong online communication, listening, and collaboration skills are essential in a hybrid environment where virtual interactions dominate. Candidates need to convey ideas clearly in written and verbal forms and be good listeners to ensure they capture their colleagues’ messages accurately. Being digitally savvy and able to adapt to new tools effectively is also critical.”

Discipline, he added, is another key attribute:

“Flexibility requires candidates to manage their time effectively and work independently without supervision. At the same time, discipline is important to avoid overworking, which could harm their health and well-being.”

What trends do you foresee shaping the future of work in Singapore, and how should employers prepare to stay ahead?

“One of the key trends is the increased adoption of hybrid or remote working,” Lim shared. “I foresee this becoming the norm in the long run, and employers need to start preparing to minimise disruptions to productivity and operations. This means investing in online collaboration tools and training staff to use them effectively. Additionally, companies should shift performance evaluations to focus on outcomes rather than inputs to reflect the new ways of working.”

Lim also highlighted the rise of artificial intelligence (AI) as a transformative force in the workplace:

“AI is not here to replace employees but to help them be more effective and efficient, enabling them to add more value to organisations. Employers should identify inefficiencies within their processes and invest in the right AI tools—not just adopt solutions for the sake of it. Up-skilling employees to maximise the benefits of AI is equally crucial.”

He also noted the growing significance of the gig economy:

“More professionals are seeking flexibility and autonomy in their work, choosing freelancing or contracting over traditional employment models. Employers will need to adjust their workforce strategies to accommodate these non-traditional workers if they want to tap into this talent pool.”

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Image courtesy: HeyRocket

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The economic potential of neo-retail: The next productivity frontier

We all know the way we shop has been completely transformed by the neo-retail wave, and a lot of it has to do with how we, as consumers, have evolved. With all of us being so plugged into social media, we’re not just buying things anymore; we’re making informed choices.

We’re more connected and more in the know, and we really want our shopping experiences to feel personal. We crave convenience and honesty from the brands we love. Neo-retailers? They get it. They’re using tech to make our shopping journeys feel like they’re tailored just for us.

From a business perspective, neo-retail is like opening a door to a world of opportunities. It’s not just about having a physical store anymore. By blending the online and offline worlds, even the smallest businesses can dream big, reaching out to customers from every corner of the globe. It’s like the whole digital world is a giant marketplace!

Neo-retail is more than just a trend. It’s the future. It’s like we’re on the brink of a whole new era in shopping.

Neo-retail, which signifies the “next frontier of productivity,” could change how people shop and the world economy.

The rise of neo-retail: A paradigm shift in consumer experience

Neo-retail differs from traditional brick-and-mortar stores since it uses digital platforms and cutting-edge technologies to make shopping seamless. Consumers are demanding ease, personalisation, and quick gratification as e-commerce platforms and the use of smartphones are increasing by leaps and bounds. Neo-retail provides omnichannel experiences that seamlessly combine physical stores, mobile apps, and interactive internet platforms to match these expectations by merging online and offline channels.

Also Read: Empowering retailers: The transformative potential of  digital shelf in e-commerce 

Neo-retailers can offer personalised and interesting shopping experiences by using cutting-edge tech like augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). AI-driven chatbots can help in real time, AR improves virtual try-ons, and VR lets you go to a showroom online. All of these features make customers happier and more interested.

Unlocking economic growth and efficiency

Neo-retail is poised to unlock significant economic growth and efficiency gains across various sectors. By leveraging data analytics and machine learning algorithms, neo-retailers can gain valuable insights into consumer behaviour, preferences, and trends. This data-driven approach enables targeted marketing campaigns, personalised product recommendations, and optimised inventory management, leading to higher sales conversion rates and reduced costs.

Adding Internet of Things (IoT) devices and smart sensors to stores lets you track goods in real time, predict demand, and improve the supply chain. This operational efficiency cuts down on waste, keeps stores from running out of stock, and boosts total productivity, which is suitable for retailers and customers.

Empowering SMEs and local economies

Neo-retail’s capability to empower SMEs and promote local economies is a significant benefit. SMEs may use global online platforms and marketplaces to showcase their products and compete with larger companies. Retail democratisation boosts innovation, entrepreneurship, and employment in emerging nations.

Moreover, neo-retail encourages the growth of sustainable and locally sourced products. Connecting consumers directly with local producers promotes ethical and environmentally friendly practices. This emphasis on sustainability resonates with conscious consumers, driving demand for eco-friendly products and supporting the growth of responsible businesses.

The role of data analytics in neo-retail

Diving into the world of neo-retail feels a bit like stepping into a detective story. With data analytics playing Sherlock Holmes, retailers are piecing together clues about what we, the shoppers, really want. It’s all about reading between the lines of massive data to spot trends, preferences, and our little shopping quirks.

The magic of big data is like having a crystal ball. Retailers can peek into the future, predicting what we’ll be craving next. It’s like they’re always one step ahead, ensuring the shelves are stocked with just the right goodies. No more frustrating ‘out of stock’ signs!

And the cherry on top? That personalised touch. By grouping us based on our shopping habits, retailers can tailor their approach, making us feel like we’re getting the VIP treatment every time. It’s like they’re saying, ‘Hey, we see you, we get you, and we’ve got just the thing for you.’ And honestly, who doesn’t love feeling a bit special when they shop?”

Also Read: Retailetics’s smart cart offers personalised in-store experience while generating real-time customer insights

Neo-retail’s success is primarily due to data analytics, which helps companies make wise decisions and streamline their processes. Through big data, merchants can significantly understand consumer trends, preferences, and behaviour. These insights fuel more cost-effective and sales-converting marketing efforts, customised product suggestions, and improved inventory management.

Final thoughts

As neo-retail gains momentum, its economic potential becomes increasingly evident. By adopting technology, customisation, and smooth channel integration, neo-retailers are revolutionising the retail experience, stimulating economic expansion, and strengthening regional economies. 

Every time we think about where the retail world is heading, we can’t help but feel a buzz of excitement. We’re on the cusp of something big, and this shift is like watching a new era unfold right before our eyes.

With all these advanced strategies and tech tools coming into play, shopping is becoming more streamlined, adaptable, and, well, just plain cool.

As we all navigate this new landscape, neo-retail feels like the guiding star leading the way. It’s not just about shopping anymore; it’s about shaping economies and changing the game.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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This article was first published on October 30, 2023

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Low-code/no-code: A game-changer or a hidden tech trap?

The rise of low-code/no-code platforms has sparked a debate across the tech world. On one side, these tools promise businesses rapid development, cost efficiency, and ease of use. On the other, developers argue that this convenience often leads to significant technical debt, scalability challenges, and compromised quality.

As startups and enterprises embrace these platforms for their speed and simplicity, the question becomes: Are low-code/no-code solutions a sustainable choice for innovation, or are they shortcuts that sacrifice long-term value for quick wins?

 

Low-code/no-code from the perspective of insiders

From a business perspective, the appeal of low-code/no-code solutions is clear. These platforms allow companies to accelerate development without relying heavily on technical teams. Tasks like creating simple UIs, connecting APIs, and building prototypes can be done quickly and cost-effectively. For non-technical teams, such as product managers or designers, these tools empower them to contribute directly to development, fostering collaboration and saving time.

However, developers often highlight the hidden costs of these tools. Poorly designed workflows and limited flexibility can lead to significant technical debt. For example, while a low-code platform might simplify data queries, it could lack essential features like sorting, forcing teams to create workarounds. Over time, this inefficiency accumulates, costing companies thousands of dollars in fixes.

Also Read: How open source fostered the community spirit in the tech world

Moreover, the lack of robust testing frameworks and standardisation in low-code/no-code environments often leads to bugs, unreliable systems, and collaboration issues. Developers find it difficult to manage multi-developer environments where merge conflicts and inconsistencies are common. These challenges often turn the perceived convenience of low-code/no-code into a long-term liability.

When to say yes (and no) to low-code/no-code

From a business standpoint, the appeal of quick, easy-to-use, and cost-effective solutions often drives the preference for low-code/no-code platforms. However, decision-makers must evaluate carefully, weighing the trade-offs between these tools and an in-house development approach. Here are scenarios where low-code/no-code can either excel or fall short in practice:

When it’s a smart choice:

  • Speed over perfection: Need to get an MVP out the door or test a new feature? These tools shine.
  • Simple solutions: For lightweight tasks like connecting APIs or creating a basic interface, low-code/no-code is efficient and effective.
  • Empowering teams: When non-technical staff can build and iterate without developers, the entire process speeds up.

When it’s a hard pass

  • Complex workflows: If your project involves intricate systems or mission-critical applications, steer clear.
  • Collaboration chaos: Multi-developer environments can quickly devolve into a mess of conflicts and confusion.
  • Scaling for the future: Rigid pre-built systems often struggle to adapt to long-term business growth.
  • High-stakes projects: Limited testing and reliability make low-code/no-code tools unsuitable for critical applications.

Low-code/no-code platforms are neither heroes nor villains—they’re tools with specific strengths and glaring weaknesses. For startup businesses, they can deliver fast, cost-effective solutions but at the risk of sacrificing scalability and control. For developers, they’re both a challenge and an opportunity to evolve.

For developers, the rise of low-code/no-code is not a threat but an opportunity to adapt. By mastering both traditional coding and new tools, they can ensure they remain indispensable in a rapidly evolving tech landscape.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Multifaceted effects on Vietnam’s e-commerce: A near-term potential to break through in the Asian market

Vietnam’s revenue and sales volume on online retail platforms continue to rise sharply, potentially reaching more than VND 310,000 trillion, an increase of 35 per cent. This is according to the E-commerce Data Platform (Metric), which projects that by 2024, global e-commerce sales will reach US$6,300 billion, an increase of 9.4 per cent.

What prospects does the e-commerce sector have in 2024?

Important milestones speak of great potential

25 per cent annual growth rate, emerging as a significant distribution channel. Data from Vietnam’s Ministry of Industry and Trade indicate that, despite numerous challenges and indications of a slowing global economy, the country’s consumer market will continue to grow positively. Some of the world’s largest economies, like those in Europe, are seeing modest growth in retail sales.

As a result, it is predicted that the entire import-export turnover in 2023 will be US$683 billion, of which 354.5 billion will come from exports and 328.5 billion from imports. For the eighth year running, the trade balance has shown a surplus; by 2022, the surplus is expected to have nearly tripled to approximately US$30 billion. The exchange rate, macroeconomic indices, and foreign exchange reserves have all stabilised as a result of this outcome.

Notably, e-commerce activities are developing into a significant avenue for distribution, supporting the growth of supply chains and domestic and international circulation, thereby facilitating the efficient consumption of large quantities of agricultural and food products by farmers and businesses, particularly during harvest season. 

E-commerce applications have led to breakthrough growth for many organisations, particularly small and medium-sized enterprises, and an increase in cross-border retail sales of items. E-commerce has proven to be one of the digital economy’s trailblazing industries, driving corporate digital transformation and providing inspiration for economic growth.

The rate at which e-commerce has grown over time appears to be a reflection of shifting consumer preferences, as well as an increase in customers’ access to and use of information technology. 

Simultaneously, the composition of Vietnam’s export commodities is improving and becoming less composed of raw materials and more composed of industrial and processed items. Hence, the framework for Vietnamese commodities is established to engage more fully in the global supply chain and manufacturing.

Cross-border shopping: Fulfill the purchasing fever of 2024

All economists agree that cross-border e-commerce will inevitably become a market trend. With the internet’s ongoing expansion, geographical obstacles to international trade, commerce, and purchasing are increasingly disappearing.

Also Read: 6 common questions about establishing a fintech company in Vietnam

Vietnam’s e-commerce rose by 25 per cent and is now among the best in the world, according to the Department of E-Commerce and Digital Economy (Ministry of Industry and Trade). Cross-border e-commerce is expected to grow at such a quick rate that it will take off in the upcoming years.

Metric reports that authentic Chinese and Korean stores are drawing more and more attention on Vietnamese e-commerce platforms. The largest obstacle to the growth of Vietnam’s e-commerce is the lack of effective measures to combat the issues of phoney, counterfeit, and subpar products.

Since e-commerce trading platforms set up marketplaces for buying and selling but decline to guarantee the calibre of products and services, the pervasive problem of phoney, counterfeit, and subpar items has a direct impact on the economy.

Reputation of legitimate business brands specifically and the e-commerce sector as a whole in general. The expansion of e-commerce will still face numerous challenges if platforms still do not require sellers to reveal information and delivery businesses are not held accountable for the origin of items.

Powerful assistant calls name of AI

Through the creation of increasingly complex, precise, and safe experiences, artificial intelligence (AI), machine learning, and big data analysis have drastically altered how sales operations and user shopping are conducted. 

Big data is being quickly implemented on a larger scale, even if online shopping platforms and e-commerce websites with substantial financial resources are now the primary users of AI and machine learning. Businesses that sell on e-commerce platforms have the opportunity to utilise this technology through independent third-party software providers, in addition to e-commerce platforms with accessible internal data sources. 

Also Read: AI will change the game of tech business in Vietnam by 2024. This is what you need to know about it

This technology, which is particularly useful during challenging market times, assists brands in growing their revenue and market share by using real analytics. Big data also aids in the optimisation of floor business operations, supply chain management, R&D, and logistics related to transportation. 

Sustainable consumption continues into 2024

Electronic commerce is not excluded from the trend of responsible consumption. Customers who value using items from firms that exhibit social and environmental responsibility over those with low pricing or substantial discounts are empathetic and conscientious.

Customers are even prepared to pay extra for companies that fulfil this obligation well. Conversely, consumers will typically decline to utilise the product if the company engages in unethical management practices or engages in detrimental environmental actions. 

Businesses can concentrate on several criteria in 2024, such as producing more ecologically friendly goods, utilising sustainable packaging materials, and obtaining goods from reliable vendors. 

2024: A year filled with many explosions

Forecasts indicate that Vietnam’s e-commerce industry will only grow in the future, and Hanoi and Ho Chi Minh City will likely remain highly competitive markets.

Based on data gathered from five floors of warehouses, including Shopee, Lazada, Tiki, TikTok, and Sendo, Hanoi’s e-commerce revenue of VND 76,600 billion accounted for 48 per cent of the market share, while Ho Chi Minh City came in second with 32 per cent; when it comes to market share based on sales volume, Hanoi continues to lead with 44 per cent, while Ho Chi Minh City comes in second with 30 per cent.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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This article was first published on March 20, 2024

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Leading the pivot: Transforming B2B marketing in the age of AI

AI has become synonymous with innovation in B2B marketing, but its true potential goes far beyond creating faster email campaigns or automating mundane tasks. The real challenge is to use AI as a springboard for more strategic shifts.

In this article, we’ll explore how B2B leaders can pivot effectively, leveraging AI to empower their teams, redefine workflows, and drive meaningful growth.

(Spoiler alert: It’s not just about adopting tools or tweaking productivity. It’s about rethinking how your team works, collaborates and measures success.)

Transformation requires visionary leadership

Too often, teams treat AI as a quick fix. Need more content? Use AI. Want to save time? Use AI.

But without a clear vision, you’re just speeding up what you’re already doing. And if what you’re doing isn’t working, AI won’t magically make it better.

Adopting AI tools without addressing mindset and workflows is like using a new gadget without reading the manual. Many B2B teams treat generative AI as a shortcut for faster output, but this approach fails to unlock its full potential.

In fact, the leaders who thrive in this new era are the ones who see AI as a partner, not a replacement. B2B marketing leaders need to rethink the metrics they prioritise, encouraging experimentation, and creating space for AI to enhance creativity rather than replacing it.

Four strategies to lead the AI-driven pivot

  • Think beyond productivity

AI is great for saving time, but what are you doing with that extra time? Too often, teams use AI to churn out more of the same, instead of stepping back and thinking strategically.

Tip: Use AI to free up your team’s bandwidth, then challenge them to focus on high-value activities like audience engagement and campaign strategy.

Also Read: AI and ethics in digital marketing: Building trust in the tech era

  • Reimagine success metrics

Traditional metrics like click-through rates are fine, but AI can unlock deeper insights. Traditional KPIs like click-through rates or basic lead generation are insufficient in an AI-driven world. AI offers the ability to measure predictive analytics, customer sentiment, and lifetime value.

Tip: Use AI analytics to uncover what your audience truly values. Let those insights guide your campaigns, rather than chasing vanity metrics.  For example, Shift your focus to metrics that reflect long-term engagement and ROI, leveraging AI to uncover deeper insights about your audience.

  • Foster a culture of experimentation

AI is evolving, and your team needs to evolve with it. That means being willing to try new things—and fail occasionally, experiment and iterate.

Tip: Create a culture where experimentation is celebrated. Encourage your team to test bold ideas and share what they learn, even if it doesn’t always work out.

  • Invest in continuous learning

AI tools are just the beginning. To truly lead in this space, your team needs to stay ahead of the curve.  Leverage training resources or incorporate regular opportunities in your teams’ learning and development roadmap.

Tip: Make AI literacy a priority. Offer regular training and/or host brainstorming sessions to explore new use cases.

Conclusion

AI is more than a tool because it can be a catalyst for change. Yet, to unlock its full potential, B2B leaders need to lead with vision, curiosity, and a commitment to transformation.  It will involve rethinking how your team works and how they work with other teams.

The question isn’t whether AI will change marketing. The real question is: Will you lead the change—or get left behind?

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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How AI can enhance environmental education

Today’s fear of losing the benefits Mother Nature has been showering for ages can best be dealt with through environmental education. This will help address the pressing eco-living challenges that make some people panic.

Luckily, however, there’s the integration of artificial intelligence (AI) into the academe that presents a transformative opportunity to enhance every learner’s experience. This article will help you explore how AI, with all its advancements, can significantly enhance environmental education.

AI prowess: Transforming and enhancing environmental education

Personalised learning experiences with AI

In today’s educational scene, AI has enabled almost all educational content to meet the individual needs and learning paces of students. It can easily analyse data on students’ preferences, strengths, and weaknesses, furthering and customising their learning paths.

For example, students struggling with understanding climate change can be given additional resources like interactive simulations and targeted quizzes to reinforce their learning processes. This more personalised approach can make sure that each student receives the support they need so they can grasp the complex environmental concepts fully.

Also, integrating an AI voice generator or making text-to-speech content into the teaching tools mix can make learning even more engaging. They can offer apt audio explanations that are more tailored to each learner’s coaching pace.

Interactive and immersive learning through AI

The more interactive and immersive the learning, the more attention-getter your educational content, and that’s how AI is transforming today’s young generation and academia. AI’s most compelling advantage in imparting learning is its ability to create these more dynamic environments. 

Fronting this advantage is making students experience ecosystems firsthand, not just reading about them, through:

  • Virtual Reality (VR) and Augmented Reality (AR) learning modules

These modes of learning, through VR and AR, allow students to explore various ecosystems and observe wildlife up close, making it more immersive and relatable. Also, these tech-savvy media of instruction can explore fantastic locations, like the Arctic tundra, without leaving their classroom.

  • Firsthand experiences with AI

Your students can virtually dive into enchanting coral reefs or witness the horrible effects of deforestation. These will be enriching stories to tell when they’re with their siblings and friends who still lack knowledge about people’s footprint in nature.

  • Engaging and impactful learning through AI

AI can give students an immersive experience that will make their learning more engaging and fun. It’s also where they’ll develop a deeper connection with the environment through their AI-driven learning experiences.

With AI, student learning is no longer hemmed in by textbooks but with a stimulating, personalised, interactive, and immersive coaching style. These learning avenues make education more impactful and relatable, helping students connect with their courses or subjects more deeply.

Education with AI: Enhancing your research capabilities

The more advanced AI of today can significantly enhance every student’s research capabilities by opening doors to vast amounts of information and advanced analytical tools. Even AI-driven platforms can now curate and summarise the latest scientific research, helping students stay in the know about the latest and most trending developments in environmental science.

Also Read: The future is here: Seizing the first-mover advantage in AI entrepreneurship

Also, the invaluable assistance of AI in data analysis is quite astounding, enabling students to complete complex research assignments and projects efficiently and more accurately. This can be quite beneficial for higher education students and researchers who are working on more highly advanced and efficient environmental solutions.

Gamification of environmental education with AI

The academia is one recipient of the revolutionising benefits of gamification, especially in the realm of environmental studies and research like:

  • AI-powered educational games

Many students become more interested and immersed in AI-created interactive games, which make learning about the environment more fun and competitive. These games also help turn boring lessons into more engaging and enjoyable activities. 

  • Virtual conservation projects

Some of these learners are students who become interested in virtual conservation projects, solving environmental problems to advance in their gamified learning platform. It’s a more hands-on approach that helps students understand and relate to more complex environmental preservation concepts.

  • Teaching key concepts

These games are so lighthearted that teaching sustainability, resource management, and biodiversity conservation has never become so attractive to learners. It’s where students can learn more lessons about the environment in a more relaxed, enjoyable, and interactive way.

These are just some of the ways where AI has so empowered education with tools and strategies to enhance every student’s environmental education, that even if faced with the increasingly complex environmental challenges, the next generation may become more eco-friendly and eco-conscious citizens and leaders.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Ecosystem Roundup: TikTok may shut down in US on Sunday | Digibank Sygnum becomes unicorn | Singapore bitcoin rush defies MAS warnings

Dear reader,

The impending shutdown of TikTok’s US operations marks a pivotal moment in the ongoing debate about national security, data privacy, and digital freedom. With 170 million American users and a global presence supported by US-based infrastructure, TikTok’s potential ban exemplifies the complexities of regulating technology in an increasingly interconnected world.

At the heart of the controversy lies the tension between safeguarding national security and preserving freedom of expression. The US government’s mandate for ByteDance to divest TikTok stems from concerns about data accessibility by Chinese authorities. While such concerns are valid in the context of rising geopolitical tensions, critics argue that a blanket ban infringes upon First Amendment rights and disrupts the livelihoods of countless creators and businesses reliant on the platform.

The situation has been further muddled by political posturing. President-elect Donald Trump’s deliberation over an executive order to delay the ban contrasts sharply with the outgoing Biden administration’s firm stance on enforcing the law. Meanwhile, the Supreme Court’s indecision underscores the legal ambiguity surrounding the issue.

This lack of clear direction has left TikTok users and businesses in limbo, highlighting the absence of a cohesive strategy for balancing security concerns with the rights of private entities.

TikTok’s assertion that a US ban could disrupt services globally raises significant questions about the unintended consequences of such policies. The platform’s role as a cultural and economic phenomenon cannot be understated, and its shutdown could set a concerning precedent for the future of global tech regulation.

Ultimately, this episode serves as a reminder of the need for nuanced policymaking. As governments grapple with the challenges of digital sovereignty, the TikTok saga underscores the importance of balancing security imperatives with the principles of openness and innovation.

Sainul,
Editor.

NEWS & VIEWS

TikTok may shut down in US on Sunday: sources
The decision will depend on whether the Supreme Court intervenes to block the ban | Under current legislation, new downloads of TikTok are prohibited from Apple and Google app stores.

Oyo investors plan to sell stake at US$3.9B valuation
Early Oyo investors, including Lightspeed Venture Partners, are in talks with family offices to sell their shares | Peak XV, another early investor in Oyo, recently sold part of its 3% stake, earning US$80-US$90M.

Digibank Sygnum achieves unicorn status after US$58M raise
The round was led by bitcoin-focused venture capital firm Fulgur Ventures | The Swiss and Singaporean company plans to use the funds to expand into new markets, including the EU, EEA, and Hong Kong.

Singapore, Thailand authorities move to block crypto betting site Polymarket
Singapore’s Gambling Regulatory Authority blocked access to the prediction markets platform in December, as it was deemed to be providing unlawful gambling, a spokesperson said in a statement on Wednesday.

India’s Breathe Well-being lays off 100 employees: sources
The layoffs were reportedly due to the healthtech startup’s inability to raise fresh funding, leaving it with a runway of just six months to a year | The startup, which helps manage and reverse Type 2 diabetes, has raised over US$10M to date.

Skor scores US$6.2M funding to tackle Indonesia’s credit market
The investors include Argor Capital, QED Investors, and Saison Capital | Skor’s product Skorcard is designed as a digital-first product, with a purpose-built mobile app that uses “gamification” to engage users.

Singapore bitcoin rush defies MAS warnings
According to Gavin Chia, CEO of investment platform Moomoo, the trading volume of bitcoin ETFs in Singapore increased by over 200% in November compared to October 2024. Over 50% of the platform’s crypto traders in 2024 were Singaporeans.

SC Ventures, ENGIE Factory launch Qatalyst to transform carbon finance market
The goal is to simplify and expedite the identification, due diligence, and oversight of carbon abatement projects, thereby addressing longstanding inefficiencies in the sector.

iMyanmarHouse launches C2C marketplace for individuals to connect, exchange goods
iMyanmarMarket’s emergence comes after the late 2022 exit of OneKyat, a C2C e-commerce platform previously owned by Carousell | iMyanmarMarket is also looking to expand into the business-to-consumer (B2C) sector.

Urban solutions, sustainability take centre stage at SMU’s LKYGBPC startup challenge in 2025
This year’s LKYGBPC is enhancing its support for participants by connecting finalists with Southeast Asia’s leading business families.

Amazon to acquire Indian BNPL firm Axio
The financial terms were not disclosed, but sources estimate the transaction exceeds US$150M | This acquisition marks Amazon’s second purchase in India within a year, following its acquisition of video streaming service MX Player in June 2024.

SG corporate finance firm W Capital secures Series B funding
received investments from existing seed shareholders, a single-family office, and leaders from listed companies | W Capital Markets has executed over 50 transactions valued between US$36.6M and US$2.19B.

Kaya Founders plans to invest in 10 to 15 startups in 2025
Kaya Founders focuses on pre-seed and series A startups in the Philippine market, with an emphasis on technology-driven solutions, AI, and financial services.

Meta warns of feature rollbacks after antitrust ruling in India
Meta Platforms may be required to withdraw certain features in India due to a directive from the Competition Commission of India (CCI) | These restrictions could affect Meta’s ability to provide personalised ads on platforms like Facebook and Instagram in India.

SG women’s health startup Aura Fem Health secures US$200K in funding
Aura Fem Health aims to address the gaps in women’s healthcare, considering mental, physical, and environmental factors | Currently, Aura serves users in ten countries, mainly in the US and Europe, targeting women aged 40 to 55.

Grab, BYD partner to expand EV fleet in Southeast Asia
The partnership will bring up to 50K EVs to Grab’s driver-partners in the region | This collaboration aims to reduce the costs of EV adoption and promote sustainable transportation.

FEATURES & INTERVIEWS

Rise of the machines: 20 robotics startups shaping Southeast Asia’s future
Singapore leads the region in robotics adoption, particularly in manufacturing and service industries, due to its robust R&D infra and favourable investment climate.

How NEU Battery Materials is powering the circular economy for lithium
NEU Battery Materials has developed a proprietary electrochemical redox-targeting technology to sustainably recycle Li-ion batteries.

FROM THE ARCHIVES

The banking revolution: Balancing convenience and security in the digital era
In the digital age, banking undergoes a transformation where convenience meets security, and fintech revolutionises financial management.

From teaching to a writing startup: Why and how I’ve pivoted my career
Don’t stop learning and trying new things. Even if it seems useless or controversial at first, every skill you have will come in handy one day.

How millennial investors are taking control of their wealth creation
Tech is making investing more accessible for young investors in Southeast Asia but disinformation can threaten financial wellbeing.

How Generative AI will advance embedded lending
The latest developments in generative AI will bring some significant developments to the lending industry with more personalisation.

How fintech in Asia is enabling and making education affordable for everyone
Financing has always been the key barrier for enrolment and retention and is a top-of-mind issue for schools.

Edutech in a post-pandemic world: Where do we go from here?
Edutech stands to furnish massive opportunities to startups that seek to provide solutions for the ever-evolving education sector.

How the metaverse opens new opportunities for education
Education in the metaverse will be more democratised, the academic curriculum will be more equitable and open.

How to navigate through the vast opportunities in the finance industry
As the scope of the finance industry continues to evolve, a career in the industry can be fast-paced, dynamic, challenging, and enriching.

Openness and collaboration in education is what the world needs
To solve the problems of tomorrow, we need to leverage digital technology to match the world’s best minds with the best education resources.

THOUGHT LEADERSHIP

US$25B lost: Crypto’s deepfake defence is failing
With minimal technical knowledge, AI can now generate hyper-realistic deepfake content | As a result, it is becoming increasingly hard to distinguish between legitimate and deceptive media.

How this founder went from being a tutor to a modern-day mompreneur
As a mompreneur every day I am tasked with managing the home and the office and juggling between the two.

Leading the pivot: Transforming B2B marketing in the age of AI
The question isn’t whether AI will change marketing; the real question is: will you lead the change or get left behind?

How to use AI positively and stay ahead in your career
The real question isn’t whether AI will take over but whether we’ll take advantage of it to stay ahead in our careers.

Beyond drug discovery: How generative AI is revolutionising content creation in biotechnology
Generative AI is set to revolutionize scientific data processing, analysis, and presentation, prompting biotech leaders to rethink content strategies.

The future of education is AI: Here’s how it will look
With the right kind of AI, edutech enterprises can not only shape the future of curriculum, but also the very culture of learning.

How AI and digital strategy are shaping the future of connectivity
A platform-based approach helps telcos future-proof with digital integration, automation, and intelligence.

Gina Romero’s quest of unchaining women through AI and digital tasks
“Making sure that women have access to technology is a gamechanger, it creates opportunities that wouldn’t otherwise exist,” says Romero.

How a hospitality career helped me jump into tech
This article focuses on my journey where I changed the trajectory of my career and went on to become a full-stack software developer.

Is Vietnam the new AI destination? NVIDIA might say yes!
The partnership with NVIDIA highlights the commitment of Vietnam to high-tech development and a skilled workforce.

The digital silk road: How Southeast Asian startups are redefining cross-border collaboration
The journey of Southeast Asian startups represents more than a regional success story – it offers a blueprint for global technological collaboration.

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The Atiom way: Gamified, AI-powered training for the modern hospitality workforce

Matt Spreigel, founder and CEO of Atiom

In the bustling world of hospitality, where every interaction shapes a guest’s experience, ensuring that staff are well-trained and deeply engaged is paramount.

Matt Spreigel, founder and CEO of Singapore-based Atiom, recognised a critical gap in traditional training methods and embarked on a journey to redefine how hospitality companies develop their teams.

Atiom, an AI-powered, gamified platform, isn’t just another training tool; it’s a novel approach to building high-performing, satisfied, and loyal workforces.

Spreigel’s journey began not in a boardroom but on the back of a motorcycle in Maua, Kenya, while he was interning at a micro-finance bank. Immersed in a vibrant culture, surrounded by children he’d never met, he had an epiphany: “Every day we change forever.”

This experience instilled in him the belief that each moment holds the power to transform, inspiring him to approach each day with a sense of limitless possibility. This mindset set the stage for his future entrepreneurial endeavours.

Also Read: The future of gamification: Connecting brands with consumers through games

A year later, a move to China to study Mandarin evolved into a decade-long immersion. Struggling with intensive study hours, Spreigel discovered the power of Anki flashcards.

This tool, which used frequent short study sessions and applied learning, allowed him to learn effectively. It was a key step in developing Atiom’s spaced repetition learning methodology.

When Spreigel encountered a challenging workplace training scenario during his time at a multinational company in Shanghai—eight days of PowerPoint slides in Chinese—he knew there had to be a better way. He supplemented his learning with his own Anki flashcards, and soon, he was learning more effectively on his own.

This experience crystallised the need for a more personalised, flexible, and engaging approach to training, and Atiom was born.

The shortcomings of traditional training

Traditional classroom training, designed for the Industrial Revolution, is simply not keeping up with the demands of the modern hospitality industry. Spreigel highlights the major limitations of such methods, noting the often long hours and low pay in the industry.

Simply getting staff to a classroom for training is a challenge, let alone keeping them motivated. The “one-size-fits-all” approach of traditional training fails to accommodate the individual needs of employees, often leaving them without effective tools for review and retention. As Spreigel notes, repetition is vital for mastery but must be personalised.

The front-line workforce is often underserved. These are the individuals who make our daily lives smoother – the people who maintain workplaces, get us to meetings on time and make our coffees. They are too often taken for granted. This is reflected in the fact that many companies invest more in middle management and above.

Spreigel argues that this creates a negative cycle of low morale and performance. Companies that invest in their front-line employees see big benefits, with more engaged staff who are more productive and loyal, which boosts customer experiences.

Gamification and AI: The Atiom difference

Atiom leverages gamification to keep employees engaged, using quizzes, challenges, and rewards, as well as providing bite-sized content. These features make training more effective and drive lasting shifts in performance.

Gamification also allows employees to track their progress with milestones and leaderboards, fostering healthy competition and teamwork.

Artificial intelligence (AI) is central to Atiom’s platform. It creates a dynamic learning path for each employee, focusing on areas where they need support. Ati, Atiom’s AI assistant, streamlines the creation of training modules, surveys, and local newsfeed posts while also customising content to meet each organisation’s unique needs.

Human psychology and data-driven behaviour change

Atiom understands that lasting behaviour change is built on strong foundations. The platform uses intrinsic and extrinsic motivators to increase participation and foster achievement. It incorporates bite-sized content and daily quests. In addition, insights from data can be used to create daily challenges that spark positive shifts in performance.

Atiom focuses on delivering measurable business outcomes, not just increased training hours. They report 100 per cent customer retention with each account growing by over 2x on average. In addition to revenue growth, they have received a lot of positive feedback from front-line teams.

The future of employee training

Spreigel foresees a shift towards a more blended and holistic approach to employee training, noting that whilst technology will continue to advance, face-to-face interaction should be optimised through role-playing, on-the-job training, and personalised learning.

He says the days of long classroom sessions and videos on obsolete learning management systems are over. Training must be concise, relevant, and interactive. Emotional intelligence, empathy, and critical thinking skills will be increasingly important. Employee mental health and well-being should be prioritised to reduce turnover rates and boost productivity.

Also Read: How to use the psychology of gamification to grow e-commerce sales

Atiom is aware of the need to balance technology with the personal touch. It also recognises the need to tailor solutions to diverse cultural needs. Spreigel emphasises the importance of open conversations with employees to provide them with the right tools and support.

Ultimately, Atiom envisions a workplace where training is a dynamic, data-driven journey tailored to each individual’s unique needs. By leveraging AI, gamification, and a holistic approach, Atiom is transforming how organisations cultivate talent, enhance performance, and foster a culture of continuous learning.

Atom is not just changing how employees are trained; it is changing how they experience work.

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Vietnam’s ABBANK invests in fintech firm Backbase

An Binh Commercial Joint Stock Bank (ABBANK), a prominent retail bank in Vietnam, has made a strategic investment in fintech company Backbase launching its new business digital banking platform, ABBANK Business.

With this move, ABBANK aims to digitally transform its services, particularly for small and medium-sized enterprises (SMEs) across Vietnam.

ABBANK’s investment in the Backbase platform is a key component of its broader digital transformation strategy, aiming to simplify banking for SMEs and entrepreneurs. The new ABBANK Business platform delivers features, including customisable account numbers, quick bill payments, international money transfers, and a comprehensive dashboard for easy asset and transaction management.

According to Pham Duy Hieu, CEO of ABBANK, “The new application makes banking easy, safe and convenient for our clients while enhancing ABBANK’s efficiency and enabling us to achieve transformative SME digital banking goals”.

Also Read: The banking revolution: Balancing convenience and security in the digital era

By leveraging Backbase’s platform, ABBANK aims to empower SMEs with the tools they need for success in the digital-first world. ABBANK’s vision is to be a trusted financial partner for SMEs and entrepreneurs, supporting them with the innovation, security, and service levels essential for growth. This partnership highlights the increasing importance of technology investment for financial institutions looking to meet the demands of modern businesses.

Founded in 2003 in Amsterdam, Backbase offers an Engagement Banking Platform, a composable platform that empowers banks to accelerate their digital transformation by progressively modernising their main customer journeys. From onboarding to servicing, lending and investing, the platform streamlines every aspect of the customer and employee journey.

With its APAC headquarters in Singapore, Backbase operates across key regional markets, including Australia, India, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. The company also has regional hubs strategically located in the Americas, Europe, the Middle East, and Africa.

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How NEU Battery Materials is powering the circular economy for lithium

NEU Battery Materials co-founder and CEO Bryan Oh

In 2020, serial entrepreneur Bryan Oh and Kenneth Palmer identified a growing challenge that would shape the future: the recycling of lithium batteries. Traditional recycling methods were not only expensive but also lacked scalability, creating a pressing need for innovation. Driven by a vision to develop a cost-effective, scalable, and environmentally friendly solution, the duo founded NEU Battery Materials.

“We wanted to make a real impact by enhancing the value chain managed by existing recycling players and making life better for everyone,” Oh shared with e27.

A groundbreaking approach to recycling

Based in Singapore and co-founded by Oh and Palmer, NEU Battery Materials has developed a proprietary electrochemical redox-targeting technology designed for the sustainable recycling of lithium-ion (Li-ion) batteries. Unlike conventional methods like hydrometallurgy and pyrometallurgy, NEU’s process uses electricity as the sole consumable and employs regenerative chemicals, avoiding toxic waste and harsh acids.

Also Read: NEU Battery Materials scores US$3.7M for sustainable recycling of Li-ion batteries

Oh explained that this approach is less polluting than traditional methods, paving the way for the widespread adoption of a cleaner, more sustainable way to recycle lithium batteries, including lithium iron phosphate (LFP) batteries. The technology produces battery-grade lithium, which can be supplied directly to manufacturers, contributing to a circular economy in the battery industry.

An alternative to conventional recycling

Traditional recycling techniques, such as pyrometallurgy and hydrometallurgy, are resource-intensive and often deprioritise lithium extraction. NEU’s innovative electrochemical redox process relies solely on water and electricity, which means it can leverage renewable energy sources to produce green lithium and green hydrogen as by-products.

“We can recycle LFP batteries more economically compared to incumbent technologies. At the same time, we can drive positive climate impact by reducing the carbon footprint and pollution levels while meeting the exponential demand for batteries,” Oh said.

The process eliminates the need for wastewater treatment, reduces operational pollution, and significantly lowers costs by avoiding chemical usage. Its scalable electrolyser technology allows NEU to expand without requiring massive infrastructure investments. “Instead of duplicating facilities, we simply add cells to the electrolyser, enabling us to process 100,000 to 300,000 tonnes of batteries per year from the same commercial assets,” Oh elaborated.

This modular approach–likened to building with Lego blocks–positions NEU as a leader in scalable recycling solutions.

Addressing a gap in LFP recycling

Unlike nickel and cobalt, which dominate traditional battery recycling due to their high economic value, lithium often receives less attention. NEU’s focus on lithium positions it as a unique player in the industry. “By supplying recycled lithium, we help companies meet regulatory requirements and embrace sustainable practices,” Oh said.

NEU’s expertise has attracted interest from larger recycling firms specialising in nickel and cobalt, who now look to NEU for collaboration on LFP recycling. This symbiotic relationship allows NEU to fill a critical gap while larger players focus on their strengths.

Scaling for global impact

NEU Battery Materials operates a 150-square-metre pilot recycling plant in Singapore, with the capacity to process approximately 200 tonnes of lithium batteries annually. However, the company’s ambitions stretch far beyond its home base.

“Recycling is a global challenge that requires collaboration and innovation. From the start, our goal has been to become a global recycling company,” Oh said. NEU takes an open, partnership-driven approach, working with local recycling companies worldwide to complement their expertise and leverage their networks.

Also Read: German Li-ion battery recycling startup tozero wins EPiC 2024 in Hong Kong

Oh emphasised that NEU’s technology offers a competitive advantage, enabling the company to address a pressing global issue while adding value to ecosystem players. “With recent geopolitical tensions and proposed trade restrictions, NEU is positioned to play a critical role in securing access to these vital materials for nations around the world.”

In 2023, NEU Battery secured US$3.7 million in an oversubscribed seed funding round led by SGInnovate, with participation from ComfortDelGro Ventures, Shift4Good, Paragon Ventures I and angels.

Looking ahead

As the world transitions to cleaner energy and electrification, the demand for sustainable battery recycling will only grow. With its innovative technology, commitment to collaboration, and focus on scalability, NEU Battery Materials is poised to lead the way in transforming how batteries are recycled, ensuring a cleaner and more sustainable future.

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