Amity Founder and Executive Chairman Korawad Chearavanont
In a landmark event for Southeast Asia’s tech scene, Thai artificial intelligence (AI) powerhouse Amity has just raised a whopping US$100 million in its Series D funding round, the largest generative AI-focused capital raise ever in the region.
This fresh injection of cash puts Amity on a fast track to becoming a global AI contender, with ambitions to list publicly via an initial public offering (IPO) in 2027.
Also Read: Leading global from SEA: Lessons from scaling SaaS, cultures, and team from Amity Group’s journey
What does Amity do?
At its core, Amity is a Thailand-founded software and AI group that specialises in building business tools powered by AI. Its primary customers are enterprises in industries such as retail and telcos, sectors where AI can fundamentally reshape operations and customer engagement.
Through its AI Research & Application Centre (ARAC) in Singapore, Amity develops AI models tailored to specific industries and integrates them into a suite of companies under its umbrella. These companies include Amity Solutions, which focuses on agentic AI (more on that shortly); Amity Accentix for voice AI; Tollring for communications analytics; and EGG Digital for marketing and retail analytics.
Simply put, Amity builds AI that understands the unique problems of particular industries (“vertical AI”) and then uses this intelligence to automate and improve tasks, from customer service to marketing and beyond.
Breaking down vertical AI
Vertical AI is all about crafting AI tools customised for specific industries or business functions, rather than generic one-size-fits-all platforms. For example, AI that knows the retail sector inside out can predict sales trends accurately and recommend optimised marketing strategies, or AI designed for telecoms can analyse massive volumes of voice data to identify service improvement opportunities.
This contrasts with horizontal AI systems, which are general-purpose and may not perform as well on industry-specific challenges. Amity’s bet on vertical AI is rooted in its belief that targeted solutions deliver more measurable and direct returns on investment for companies.
The financial boost and what Amity plans to do with it
With this fresh US$100 million round—on top of the US$60 million announced late last year—Amity’s total funding has climbed to approximately US$160 million. The company is riding a revenue run rate of over US$100 million, up more than 10 times since 2022. More than 75 per cent of its earnings before interest, taxes, depreciation and amortisation (EBITDA) came from its European operations in 2025, signalling its reach beyond Southeast Asia.
Most of the capital will be directed at scaling up three strategic pillars. First, Amity will strengthen ARAC in Singapore, expanding its team and developing more advanced vertical AI models and “agentic AI” — software that doesn’t just analyse information but autonomously executes business processes end to end. This blend of research and practical application is key to pushing the boundaries of what AI can do.
Second, it plans rapid expansion through acquisitions: aggressively buying targeted software companies in Europe and Southeast Asia to build out its portfolio and broaden its market footprint.
Also Read: Scaling smart in Southeast Asia: What startups can learn from Amity’s journey
Third, Amity intends to integrate these diverse capabilities into a cohesive ecosystem to fast-track the commercialisation and adoption of AI solutions by enterprises. The goal is clear: establish itself as a regional leader in AI with a growing global presence.
The IPO goal and what it means
With a public listing targeted for 2027, Amity will aim to capitalise on its momentum and become one of the few Thai AI companies to reach this milestone. To date, Thailand’s tech IPO landscape remains nascent, especially for AI startups. The success of Amity could pave the way for more homegrown AI firms to access public markets and grow unabated.
Thailand’s AI landscape: a region on the rise
Although Southeast Asia has lagged behind giants like the US and China in AI adoption, countries such as Singapore and Thailand are quickly ramping up their capabilities. Thailand, in particular, has seen intensified government focus and investment in AI in recent years, coupled with a growing tech talent pool.
Key drivers include Thailand’s national AI development strategy, increased cooperation between academia and industry, and the growing number of startups entering the AI space. The government’s support has streamlined AI research initiatives and incentivised digital transformation across traditional industries such as manufacturing and retail.
However, the commercialisation of AI in the country is still finding its feet. Many businesses remain in pilot or early adoption stages. Realistically, the journey from research breakthroughs to scaling AI tools that deliver tangible business value is ongoing. This context makes Amity’s trajectory even more remarkable, as it has crossed from startup to scale-up status with a clear revenue stream and a growing international footprint.
The wider implications
Amity’s funding round was led by EDBI, the investment arm of Singapore’s SG Growth Capital, alongside Singapore-based growth equity firm Asia Partners, Indonesia-based VC SMDV, and Malaysia’s CMLIM Capital. Their backing reflects growing confidence that Southeast Asia can produce leading AI companies capable of competing globally.
Yeung Chia Li, Senior Partner at EDBI, highlighted how Amity’s Singapore AI hub strengthens its capacity to meet global enterprise demand and boost AI adoption across industries. “Amity’s expansion in Singapore, including AI research, product development, and ready go-to-market capabilities, will position the company well for the future,” she said.
Also Read: AI is eating the world and startups are riding the infrastructure wave
Asia Partners’ Vorapol Supanusonti also pointed out the strength of Amity’s ‘Build, Buy, Bridge’ strategy — combining organic research, disciplined mergers and acquisitions, and integration — presenting a compelling approach to capturing the vast enterprise AI opportunity in Southeast Asia and Europe.
Asia’s AI ecosystem is maturing
With AI revolutionising every sector and region hungry for customised, scalable solutions, Amity’s rise is a clear signal that Southeast Asia’s AI ecosystem is maturing. By combining deep research, aggressive growth plans, and a commitment to tailored AI, Amity could well become the torchbearer for Thai and regional AI ambition.
It isn’t just about technology; it’s about showcasing that Southeast Asian startups can raise significant capital, develop cutting-edge AI solutions, and play on the global stage. For those watching the AI race unfold in Asia, Amity’s journey is worth following closely.
—
A simple way to get your startup seen
Since you’re already featured on e27, having a company profile makes it easier for people to discover what you’re building. It’s a simple space to showcase your startup, highlight key milestones, and stay visible across future e27 articles and features.
The post Amity’s US$100M raise signals Southeast Asia’s AI coming of age appeared first on e27.