At Echelon Philippines, Maansi Vohra of Monk’s Hill Ventures sat down with Jessica de Mesa-Lim, Founder and CEO of Kindred Health, for an insightful fireside chat on building an omnichannel product tailored to the Philippine market — with a sharp focus on women’s healthcare.
De Mesa-Lim walked through her approach to product development, which begins with deep consumer research, including focus group discussions designed to surface real pain points and unmet needs. From there, the work becomes about crafting solutions that genuinely meet women where they are.
A central theme throughout the conversation was consumer education — de Mesa-Lim believes that when women are informed and empowered about their own health, they become the strongest advocates for their own care. That shift in awareness, she argues, is ultimately what drives adoption and long-term engagement with Kindred Health’s services.
The post Echelon Philippines – From niche to necessity: What Kindred Health teaches us about building tech for Filipino users appeared first on e27.