SGX-listed 17LIVE Group, the leading live-streaming platform in Asia, has acquired 100 per cent of the outstanding shares of Japan-based N Craft Co.
N Craft is a production company that develops and manages virtual talents and creates engaging content that connects with fans through live performances and interactive experiences.
The transaction details of the deal remain undisclosed.
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The strategic acquisition will bolster 17LIVE’s V-Liver business segment by adding production and talent development capabilities within the group.
With the integration of N Craft’s expertise and team, 17LIVE will manage the existing V-Liver business and facilitate the transfer of approximately 140 V-Livers into the group. N Craft’s V-iii brand, which focuses on nurturing new V-Liver talent, will complement the existing roster of V-Livers on the 17LIVE platform and those associated with NexuStella, another production company under the group.
Both entities will collaborate to enhance the IP talent business, implement innovative initiatives, and jointly develop a new V-Liver production brand.
17LIVE is a pure-play live-streaming platform in Japan and Taiwan. Its business lines include Liver live-streaming, V-liver live-streaming and other businesses such as in-app games and live commerce. Its key markets are Japan and Taiwan, and it has a presence in Hong Kong, Singapore, the United States, the Philippines, India, and Malaysia.
The global anime market, valued at approximately US$31.23 billion in 2023, is projected to grow at a CAGR of 9.8 per cent, with Japan accounting for over 40 per cent of global revenue. Within this landscape, the V-Tuber market—a vital component of the V-Liver segment—currently stands at around US$500 million and is experiencing rapid growth.
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