AnyMind Group, a Tokyo-based e-commerce enabler, has announced its expansion into Saudi Arabia by opening an office in Riyadh.
Rubeena Singh, Country Manager (India and MENA), will lead the group’s operations in Saudi Arabia alongside its existing ventures in Dubai and India.
Founded in 2016 in Singapore by Kosuke Sogo and Otohiko Kozutsumi, AnyMind Group offers software and solutions for end-to-end commerce enablement in the business supply chain. It operates across Southeast Asia, East Asia, India, and the Middle East.
The company is initiating its Saudi entry by introducing its influencer marketing platform, AnyTag, which is designed for marketers to discover, activate, manage, track, and attribute influencer marketing campaigns across the marketing funnel.
It will also launch its mobile marketing platform, POKKT, specialising in rewarded video ads in mobile games, in-app video ads, rich media innovations, and app performance marketing.
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Following this initial phase, the group plans to extend its suite of platforms to cater to enterprises, publishers, and creators in Saudi Arabia. It will also establish a team of in-market specialists to assist these entities in maximising the utilisation of its offerings.
AnyMind Group’s other products include e-commerce management and analysis, e-commerce enablement, customer engagement, logistics management, web and app publisher monetisation and user growth, and creator monetisation and analytics.
Publishers and creators can also access offerings within the Brand Commerce segment.
In 2020, AnyMind Group extended its reach to the Middle East, opening operations in Dubai to serve marketers in the GCC and the Middle East. This marks the group’s second venture into the Middle East, constituting its 15th market and 22nd office worldwide.
The firm recently made its public debut on the Tokyo Stock Exchange Growth market earlier this year.
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Image credit: AnyMind Group
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