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AI-powered recruitment platform in Indonesia KUPU attracts US$6M funding

KUPU, an AI-powered recruitment platform in Indonesia, has raised US$6 million in the latest funding round by Ascend Global Investment Fund (AGIF).

With this new funding round, KUPU plans to broaden its market presence while strengthening its Al-driven solutions.

“We believe that as Indonesia’s business landscape continues to evolve and modernise, new sectors will emerge and thrive. These sectors will inevitably require the right talent to navigate the challenges of the digital age. In light of this, KUPU’s role as a connector and recruitment partner will grow increasingly significant. This is especially crucial for employers seeking the right, highly-qualified candidates amidst the wealth of talent available in Indonesia,” said KUPU CEO Haibo Zhou.

An average of 250 individuals submit applications for a single job opening, but only four to six make it to the interview stage. Ultimately, just one receives an offer. This process takes a typical company around 68 days to complete for each new hire.

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KUPU tackles these challenges with its innovative tools, including talent and job competency models, omnichannel sourcing, AI-facilitated video interviews, and Al matching models. This makes it easier for companies to find the best talent and for job seekers to find career opportunities that match their potential.

For example, its Al Video Interviewer allows the platform to interview multiple candidates simultaneously using a set list of questions. The recorded results are then sent to the hiring team for evaluation, substantially streamlining the candidate selection process.

According to KUPU, companies using its platform have reduced their recruitment processing time by up to 20 per cent and increased the calibre of their candidate pool.

As of August 2023, KUPU has aided over 600,000 job seekers locate suitable employment opportunities.

In addition to its high-tech solutions, the two-year-old startup also provides an easy-to-use mobile app and personalised recruitment advisory services.

Sinar Mas Group is also an investor in KUPU.

The image used in this article is AI-generated.

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