BetterTradeOff Co-Founder and CEO Laurent Bertrand
Singapore-based fintech startup BetterTradeOff, which aims to make financial planning accessible to everyone, has secured an undisclosed sum investment from SC Ventures, the VC arm of Standard Chartered Bank.
BetterTradeOff will use the capital for technological enhancements and geographical expansion.
“We invested in BetterTradeOff because the solution helps people to proactively plan their future, addressing scenarios such as inflation or recession,” said Alex Manson, Head of SC Ventures.
BetterTradeOff leverages technology to simplify financial planning, making it possible for anyone, regardless of net worth or financial acumen. It claims its interactive and visual platform makes it easy for users to see and understand the impact of different decisions while simulating various financial situations, such as purchasing a new home or planning for retirement.
Also Read: Why SC Ventures believes in building innovation from within
The company offers three business lines — a free, do-it-yourself, financial planning platform for consumers; a SaaS solution for financial advisers; and a white-label, API-based enterprise platform for financial institutions.
The BetterTradeOff platform is used by customers in Singapore, Malaysia, Hong Kong, the Philippines, the UAE, Switzerland, the Netherlands, and the US.
In 2021, BetterTradeOff partnered with Standard Chartered Bank to provide Singaporean customers with comprehensive financial planning via the bank’s portal and mobile app.
Last October, Dutch Financial Services Provider Achmea made a minority investment in BetterTradeOff.
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