The tech industry is undergoing a paradigm shift driven by the proliferation of powerful APIs. These application programming interfaces are acting as digital bridges, connecting businesses and customers in innovative ways.

The global API Management market is expected to grow steadily from 2023 to 2030. In 2021, it was valued at US$2176.88 million and is projected to reach US$5695.06 million by 2027, growing at a rate of 17.38 per cent annually.

In the upcoming Echelon X conference, attendees will have the opportunity to explore four key conference themes: Agile Business Practices, Sustainability & Responsibility, Collaborative Ecosystems, and Fostering Creativity, with a special focus on the rise of the API economy and its pivotal role in advancing business objectives.

To prepare ourselves for the event, in this listicle, we familiarise ourselves with seven enterprise technology companies, each offering unique solutions designed to empower businesses, streamline processes, and create a more connected world.

Contentsquare

Founded in 2012 by Jonathan Cherki, Contentsquare offers AI-powered customer experience (CX) analytics solutions. Trusted by over 1,000 brands, their technology analyses data from millions of websites globally. This data provides insights into customer behaviour, aiding businesses in understanding user journeys. Contentsquare prioritises user privacy and inclusivity within its solutions. Businesses can leverage this data to optimise website experiences for efficiency and user-friendliness.

The company has experienced significant growth. Their workforce now exceeds 1,800 employees, and they have secured US$1.4 billion in funding. Since 2019, Contentsquare has expanded its offerings through acquisitions, including Hotjar, Clicktale, and Pricing Assistant. This broader suite of tools caters to a wider range of businesses. Today, Contentsquare positions itself as a resource for businesses seeking to understand and improve customer experiences.

Tableau

Tableau, a leading provider of interactive data visualisation software, empowers individuals and organisations to see and understand their data. This core mission remains unchanged even after its acquisition by Salesforce in 2019.

As an 11-time Leader in the Gartner® Magic Quadrant, Tableau offers integrated analytics and business intelligence tools for streamlined data governance and management. Tableau empowers business users with real-time data and automated insights, fostering informed decision-making and stronger customer relationships and supporting the entire self-service analytics process, from data preparation to analysis and sharing. Its AI, built on the Einstein Trust Layer, provides personalised insights within workflows, ensuring data security and productivity.

Also Read: 9 HR transformation companies that are helping companies enter the new era

Devrev

Founded in 2020 by Dheeraj Pandey (former CEO of Nutanix) and Manoj Agarwal (former Nutanix executive), DevRev aims to connect developers (‘Makers’) directly with customers (‘Rev’). Their mission is to foster a culture of “product-thinking” across the entire organisation, shifting customer-centricity from a departmental focus to a company-wide philosophy.

DevRev offers OneCRM, a purpose-built CRM platform specifically designed for the SaaS industry. This platform combines three modern CRM applications – support, product, and growth – onto a single, unified platform. Unlike traditional, horizontal CRMs, DevRev prioritises a ‘blank canvas’ approach, allowing for greater flexibility in collaboration tools, artificial intelligence (AI) integration, and analytics. This focus empowers SaaS companies to accelerate product development and minimise customer churn.

Under the guidance of CEO Dheeraj Pandey and President Manoj Agarwal, the company secured over US$85 million in seed funding and was recognised by Forbes in 2024 as one of America’s best startup employers.

Vonage

Founded in 2001 and acquired by Ericsson in 2022, Vonage is dedicated to revolutionising communications for enterprises globally. With innovation as its core, Vonage has evolved from bringing VoIP to households and small businesses to enhancing communications for enterprises.

Offering unified communications, contact centre solutions, and APIs, Vonage seamlessly integrates them into the world’s most adaptable cloud communications platform. Clients have the flexibility to select from ready-to-use applications, leverage an extensive portfolio of APIs, or combine both for customised solutions.

Serving over 100,000 businesses globally, Vonage empowers enterprises to remain at the forefront in an ever-evolving communication landscape.

Also Read: These 7 tech titans are empowering your business with reliable cloud services

8×8

8×8 offers a comprehensive cloud-based communication and collaboration suite tailored for businesses. Thoughtfully integrating voice, video, chat, contact centre functionalities, and enterprise-grade API solutions into a singular, secure cloud platform, 8×8 empowers workforces on a global scale to facilitate faster collaboration and adopt more strategic work practices.

The platform offers both bundled service options and the flexibility of add-ons, allowing organisations to tailor their communication experience according to their specific needs. Furthermore, real-time analytics provide invaluable insights across all communication channels, empowering businesses to elevate customer satisfaction and propel organisational growth.

Perfios

Perfios, a leading Indian fintech company, empowers the BFSI sector (Banking, Financial Services, and Insurance) with real-time financial data analysis. Its Software-as-a-Service (SaaS) solutions leverage AI and machine learning to equip financial institutions with the tools needed for informed decision-making throughout the customer journey.

Perfios offers a comprehensive suite that streamlines key functions like credit decisions through real-time analysis of financial statements and alternative data sources. It also automates customer onboarding, conducts thorough due diligence and ongoing client monitoring, and even provides solutions for automating tasks associated with loan defaults and litigation processes.

Perfios’ unique ability to analyse both structured and unstructured data provides a more holistic view of borrowers, fostering faster loan processing, risk mitigation, and enhanced customer experiences within the BFSI sector.

Twilio

Twilio’s mission aims to inspire innovation by empowering businesses to create dynamic user experiences. Their cloud communications platform seamlessly integrates voice, video, chat, and SMS functionalities, simplifying infrastructure setup for developers. With user-friendly APIs, Twilio enables developers to focus on innovation, enhancing competitiveness in the digital age.

Beyond communication channels, Twilio offers a Customer Engagement Platform (CEP) that unifies customer data for smarter interactions. This includes a leading Customer Data Platform (CDP) and Communication Platform as a Service (CPaaS) solutions supported by robust interoperability and a partner ecosystem.

With real-time data and a developer-centric platform, Twilio empowers millions of builders to create engaging customer journeys, facilitating over 14 trillion customer interactions globally for leading companies.

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