For many startups and SMEs in Southeast Asia, growth beyond domestic markets is often seen as the ultimate milestone. Yet while strong demand signals and product-market fit can spark the ambition to go global, international expansion requires far more than a good product. It demands operational discipline, regulatory awareness, and the ability to scale internal systems across borders.

Karen Ng, Regional Head of Expansion and Market Lead for Singapore, Hong Kong, ASEAN, and India at Deel, says founders frequently underestimate the operational complexity of expanding internationally.

“Going overseas is the ultimate stress test of whether what works at home still works across borders,” she explains in an email interview with e27.

For SMEs hoping to succeed globally, the difference between smooth growth and costly setbacks often comes down to preparation.

Many founders treat expansion as a market problem: if there is demand, expansion should follow. However, operational readiness is often the more critical factor.

In a single country, founders may handle payroll, HR, and compliance manually. Once companies enter multiple markets, that approach quickly becomes unsustainable.

Also Read: Ant International: FinAI paving the last mile for agentic commerce

Administrative responsibilities multiply, especially when navigating unfamiliar labour laws, tax rules, and employment regulations. Without systems in place, founders can quickly become overwhelmed by fragmented processes and compliance risks.

Operational readiness for international expansion, Ng says, should include clear visibility into total workforce costs, repeatable hiring processes, and a reliable system for managing contracts, onboarding, and payroll across markets.

Rather than approaching regulation, hiring, infrastructure, and demand as separate checklists, SMEs should design an operating model that can be replicated in each new market.

In other words, expansion works best when it is built on scalable systems rather than improvised solutions.

Common pitfalls when hiring international talent

Hiring internationally is often one of the first steps in global expansion. However, many Southeast Asian founders mistakenly assume hiring abroad works the same way as hiring locally.

In reality, labour laws, tax registrations, and employment protections differ significantly across jurisdictions. Without proper oversight, companies risk misclassifying workers, failing to register as required, or unknowingly violating employment regulations.

These issues often remain hidden until companies undergo due diligence during fundraising or face regulatory scrutiny.

Another common mistake is assuming recruitment ends once the offer letter is signed. Winning international talent is only the first step. Without strong onboarding systems, clear communication structures, and consistent payroll practices, remote hires may feel disconnected from the organisation.

Also Read: Building an inclusive AI economy starts with access to deployment tools

Companies that successfully retain global talent focus on designing a complete employee lifecycle—from hiring and onboarding to compensation and engagement—ensuring international employees feel integrated rather than peripheral.

Choosing the right workforce structure

For SMEs entering new markets, deciding how to structure their workforce is another key decision.

Founders typically choose between three options: engaging contractors, establishing a local legal entity, or using an Employer of Record (EOR).

Contractors may be suitable for short-term, project-based work with minimal dependency. However, they should not be used as a workaround to avoid employment obligations. If contractors function like employees, companies risk misclassification penalties later.

Setting up a legal entity offers greater control and is often the right approach when a company has strong confidence in a market and plans to hire long-term. However, this route requires managing registrations, payroll compliance, and ongoing regulatory responsibilities in each country.

For many early-stage market tests, Ng says an Employer of Record provides a practical middle ground. An EOR allows companies to hire employees compliantly without establishing a local entity, enabling them to validate market potential before making deeper commitments.

Over time, companies can transition from EOR arrangements to their own entities as expansion matures.

Cybersecurity risks grow with global teams

As SMEs expand internationally, their cybersecurity exposure also increases.

Each additional market, vendor, or HR tool adds new layers of risk. What once may have been a single payroll or HR system can quickly become a patchwork of local providers, spreadsheets, and disconnected software platforms.

Also Read: Building an inclusive AI economy starts with access to deployment tools

The result is fragmented data storage across jurisdictions—often containing sensitive employee and payroll information.

A single security breach or compromised device could therefore trigger regulatory issues in multiple countries simultaneously.

To reduce risk, many companies are shifting towards unified platforms that integrate HR, payroll, and IT access management into a single system. This approach makes it easier to enforce consistent security standards and monitor vulnerabilities across markets.

High-growth startups often prioritise speed, but rapid expansion without governance can create hidden risks.

Compliance, AI governance, and cybersecurity cannot be treated as secondary concerns that are addressed later. Instead, they must be embedded into the company’s operating model from the start.

Ng notes that companies expanding successfully tend to build unified systems for hiring, payroll, and access management rather than rebuilding policies in each new market.

When HR, payroll, and IT processes operate within a single framework, companies gain greater visibility over workforce decisions, data access, and compliance requirements.

Preparing for a more regulated future

Looking ahead, SMEs should expect increasing scrutiny around artificial intelligence, cybersecurity standards, and workforce governance.

Regulators are beginning to examine how algorithms influence hiring and performance decisions, while cybersecurity requirements are tightening as remote work becomes more common.

Rather than focusing on individual tools, regulators are increasingly assessing whether companies have a consistent governance framework across all markets.

For Southeast Asian SMEs pursuing international expansion, the lesson is clear: global growth is no longer just about entering new markets. It is about building an operating model that can adapt to evolving regulations, technologies, and workforce structures.

Companies that design for that flexibility today will find it far easier to scale tomorrow.

The post Why operational readiness is key to successful international expansion for SMEs appeared first on e27.

GoTo’s latest financials tell a familiar story in Southeast Asia’s digital economy: impressive growth paired with lingering questions about profitability.

On paper, the numbers look strong. Gross Transaction Value surged, revenue climbed steadily, and adjusted EBITDA soared past guidance. The standout performer was clearly fintech, where consumer lending and AI-driven underwriting are powering rapid expansion. In many ways, this reflects a broader regional trend—superapps increasingly leaning on financial services as their most scalable and profitable engine.

Yet the headline growth masks a more complicated reality. GoTo still posted a net loss for the year, even as it highlights record adjusted EBITDA. Because adjusted EBITDA excludes several key costs, it offers only a partial picture of financial health. For investors, the real question is whether operational improvements can translate into consistent bottom-line profit.

The quiet sidelining of Tokopedia in headline metrics also suggests a strategic shift. E-commerce remains one of the most competitive and capital-intensive segments in Southeast Asia, and GoTo appears to be focusing attention on higher-margin areas such as fintech and mobility.

Ultimately, GoTo’s results illustrate the delicate balancing act facing regional tech giants: sustaining rapid growth while finally proving that scale can deliver durable profitability.

Regional

GoTo’s fintech arm shines but losses persist in 2025 financials: GoTo posted 57% GTV growth and record adjusted EBITDA in Q4 2025, but a US$95M full-year net loss and heavy reliance on non-IFAS metrics raise questions about true sustainable profitability.

JAFCO Asia rebrands as JIF Capital after Bee Alternatives acquisition: Singapore-headquartered JAFCO Asia has rebranded as JIF Capital following its acquisition by Bee Alternatives, retaining its leadership team and Asia-focused investment strategy across AI, cybersecurity, and enterprise tech.

ByteDance eyes US$2.5B Nvidia Blackwell AI systems in Malaysia: ByteDance is deploying around 36,000 Nvidia B200 chips in Malaysia via Aolani Cloud for AI R&D outside China, in a deal potentially worth over US$2.5 billion amid surging global AI compute demand.

Bukalapak revenue jumps 46% on gaming segment growth: Indonesian e-commerce firm Bukalapak posted US$384M in 2025 revenue driven by its gaming segment, while sharply narrowing adjusted EBITDA losses and holding over US$1 billion in cash reserves.

Custa raises US$4.3M to scale customisation platform across SEA: Malaysia-Japan customisation startup Custa secured pre-Series A funding to expand across Singapore and Southeast Asia, deploying AI across its supply chain after delivering over 500,000 products.

Indonesia restricts social media access for 70 million children: Indonesia’s Komdigi ministry will enforce new regulations from March 28, restricting social media access for children under 16 across platforms including TikTok, Instagram, and YouTube.

Interviews & Features

Skills intelligence is the future of SME hiring: LinkedIn: LinkedIn’s Elsie Ng says AI-assisted hiring tools like Hiring Pro help Southeast Asian SMEs surface stronger candidates faster, with skills intelligence emerging as the next competitive edge.

Zicy’s Alvin Koay: AI visibility is ASEAN’s next competitive frontier: Zicy co-founder Alvin Koay explains why ASEAN startups and MSMEs must urgently optimise for AI answer engines or risk losing customer discovery, trust, and revenue to AI-invisible competitors.

Twilio: AI must bridge digital intelligence and real-world outcomes: Twilio’s APAC VP says winning in Asia Pacific requires AI that bridges digital intelligence with real-world outcomes, powered by scalable infrastructure, voice capabilities, and localised customer engagement strategies.

JFrog: AI workflow tools are an enterprise security blindspot:  JFrog’s security research VP explains how critical sandbox escape vulnerabilities in n8n expose the growing risk of AI workflow platforms being trusted with privileged enterprise access without adequate security controls.

Echelon PH: How startups convert market signals into winning products: Founders from Expedock, Qrospay, and inDrive share lessons on hyperlocal market entry, aligning teams around clear value propositions, and distinguishing genuine demand from misleading market signals.

International

Bangladesh emerges as South Asia’s next smart investment destination: With 170M people, 130M internet users, and a maturing startup ecosystem, Bangladesh’s demographic momentum and valuation affordability are attracting serious investor attention across fintech and digital infrastructure.

Korea’s Dongguk University unveils AI Buddhist robot monk:  South Korea’s Dongguk University has introduced Ven. Hyean, a semi-humanoid AI robot trained on Buddhist scriptures to provide spiritual guidance, counselling, and temple assistance using on-device AI.

Chinese banks ramp up tech lending as Beijing pushes AI agenda: Chinese state and joint-stock banks are shifting lending priorities toward AI, semiconductors, and advanced manufacturing startups, with one bank targeting 30% growth in high-tech loans for 2026.

OpenAI’s DOD deal faces congressional scrutiny over AI warfare: Sam Altman faced tough questions from US senators over OpenAI’s Pentagon contract, with lawmakers demanding guardrails around AI use in kill chains, autonomous weapons, and mass surveillance.

HSBC and StanChart set to receive Hong Kong’s first stablecoin licences: HSBC and a Standard Chartered joint venture are poised to receive Hong Kong’s first stablecoin licences by March 24, marking a major step in the city’s regulatory framework for fiat-pegged digital assets.

Metaplanet launches VC and management units to back bitcoin ecosystem: Tokyo-listed Metaplanet has launched two subsidiaries deploying US$25.2M into Japan’s bitcoin financial infrastructure, targeting lending, payments, custody, stablecoins, and early-stage founders.

Australia’s teen social media ban undermined by VPNs and workarounds: Three months after Australia banned under-16s from social media, teens are bypassing restrictions via VPNs and age verification workarounds, as at least 14 countries consider similar laws.

Cybersecurity

AI-powered cyberattacks are now a structural risk for startups: CrowdStrike’s 2026 report warns attack volumes rose 89% as AI industrialises cybercrime, leaving cloud-native startups dangerously exposed to credential theft, supply chain attacks, and sub-30-minute breaches.

Ad fraud is quietly draining APAC’s travel marketing budgets: Bots account for up to 80% of invalid traffic for travel advertisers in APAC, with Singapore and Vietnam among the most fraud-prone markets, costing brands millions in wasted ad spend.

Malaysia has 72 cyber startups but barely any dedicated funding: Despite ranking among SEA’s top three cybersecurity startup hubs, Malaysia’s ecosystem remains underfunded, with investors favouring generalist tech plays over dedicated cyber infrastructure and platform companies.

Cybersecurity failures destroy trust — and that’s a board-level problem: As AI-powered deepfakes and ransomware attacks escalate globally, cybersecurity must shift from an IT concern to a boardroom priority to protect organisational trust, finances, and reputation.

AI workflow tools are becoming a dangerous enterprise security blindspot: JFrog researchers uncovered critical sandbox escape flaws in n8n, exposing how AI workflow automation platforms trusted with privileged enterprise access are becoming high-value targets for attackers.

Semiconductor

Asia’s quantum hardware race is a geopolitical and economic bet: Quantum hardware attracts 70% of global quantum funding, and Asian nations are building sovereign qubit capabilities, local supply chains, and state-backed R&D programmes to secure long-term strategic advantage.

India plans US$10.8B fund to turbocharge domestic chipmaking: India is preparing a US$10.8B semiconductor fund covering chip design, manufacturing equipment, and supply chain development as it races to build world-class chipmaking capacity by 2032.

South Korea’s semiconductor exports surge 175.9% to record high: South Korea’s semiconductor exports hit a record US$7.6 billion in the first ten days of March, driving overall exports up 55.6% year-on-year and accounting for 35% of total shipments.

AI

Shared intelligence, not shared data: The future of AI collaboration: A new compute-to-data model combining federated learning, differential privacy, and executable governance enables organisations to collaborate on AI without exposing sensitive data across regulatory boundaries.

Tourism is APAC’s most underrated AI opportunity: APAC’s complex, high-volume tourism sector presents a compelling but overlooked AI opportunity, where practical applications reducing operational friction offer far more value than flashy tech demos.

Google Maps gets Gemini-powered Ask Maps and immersive navigation: Google Maps is rolling out a Gemini-powered conversational search feature and upgraded 3D immersive navigation with smart lane guidance, natural voice directions, and personalised route recommendations.

Thought Leadership

Bear market funding: What investors really want now: Investors now prioritise profitability, capital efficiency, and strong teams over hype, with 24–36-month runways and realistic valuations becoming non-negotiable in bear market pitches.

SaaS exit reality: Proceeds matter more than valuation: Founders chasing headline M&A valuations often overlook debt adjustments, earn-outs, share swaps, and post-closing liabilities that dramatically reduce actual cash proceeds at exit.

Asian boards must govern for volatility, not stability: Traditional governance models are too slow for Asia’s volatile landscape. Boards must adopt agile oversight, real-time risk dashboards, and continuous scenario planning to stay strategically relevant.

SEA travel tech must prioritise human connection over transactions: Southeast Asia’s travel startups are removing friction to restore human connection, but risk creating over-curated digital bubbles that strip away the serendipity that makes travel meaningful.

Multi-currency wallets and travel cards redefine cross-border payments: As millennials drive demand for digital-first financial solutions, multi-currency wallets and travel cards are emerging as the most efficient tools for seamless, budget-friendly cross-border travel payments.

RedDoorz: How SEA startups must swap burn rates for profitability: Its CEO argues SEA startups must abandon hypergrowth for sustainable scale, sharing how deliberate market exits, automation, and profitability focus delivered the company’s first positive earnings in 2024.

What sports tech entrepreneurs can learn from travel innovation: A sports investor argues travel’s innovations in biometrics, dynamic pricing, AR/VR, and personalised experiences offer a ready-made playbook for transforming the fan experience in sports venues.

Crypto rose 0.64% while stocks fell: The regulatory shift driving it: As geopolitical tensions rattled equities and gold, crypto’s 0.64% gain to US$2.39T revealed its growing decoupling from traditional markets, driven by a landmark White House pro-crypto policy pivot.

SEA’s next startup wave must be built on identity, not just speed: As SEA’s startup ecosystem matures, founders must anchor growth in philosophical clarity, treasury discipline, and collaborative ecosystems rather than hypergrowth narratives and competitive optics.

Four travel tech startups reimagining SEA tourism post-pandemic: Korean travel tech startups Tripbtoz, Stayfolio, ONDA, and Infoseed are leveraging XR, AI, and precision mapping to redefine post-pandemic travel experiences across Southeast Asia and beyond.

Gen Z’s solo travel boom is fuelling Asia’s travel app market: With 83% of APAC smartphone users having travel apps installed, Gen Z’s preference for solo, experience-driven travel is creating massive opportunities for Asian travel tech startups like Traveloka and Klook.

The post Ecosystem Roundup: GoTo fintech leads growth amid losses | LinkedIn bets on skills intelligence for SMEs | Malaysia’s cyber startups face funding drought appeared first on e27.

Singtel’s venture arm is putting real money behind a thesis many telcos have been flirting with for years: AI is moving from “nice demo” to core infrastructure, and whoever controls deployment pathways (networks, data centres, cloud, and systems integration) gets to shape where the value lands.

On Thursday, Singtel Innov8 unveiled a US$250 million AI Growth Fund aimed at backing growth-stage AI startups globally while pushing applied AI deeper into its telco parent’s own businesses: from customer operations and network management to cyber security and IT automation. The new vehicle sits alongside Innov8’s existing US$250 million evergreen fund, taking total managed capital to US$500 million.

Why this matters for Singtel, and for Singapore, and SEA

For Singtel, the fund is less about chasing the next flashy model and more about industrialising AI inside a telco group. That means turning AI into a repeatable capability across:

Also Read: Building an inclusive AI economy starts with access to deployment tools

• Singtel Singapore and Optus (as “live” testbeds for customer engagement, network operations and automation)
• Digital InfraCo, including Nxera data centres and Singtel’s RE:AI cloud platform (as the compute and infrastructure layer)
• NCS (as the systems integrator to roll out AI for enterprises and governments)

In other words: Singtel is trying to stitch together a full stack — connectivity + compute + deployment — and use venture investing to keep its pipeline of tools and talent topped up.

For Singapore, the significance is symbolic and practical. Symbolically, it reinforces the city-state’s ambition to be a credible applied AI hub, not just a place that hosts regional HQs. Practically, more capital directed at growth-stage AI firms can increase the odds that startups choose Singapore as their regional launchpad, especially if they can pilot products with a major operator and its enterprise customers.

For Southeast Asia, the signal is that large incumbents are no longer waiting for AI winners to emerge elsewhere. Telcos sit on distribution, data exhaust (with heavy governance constraints), and mission-critical operations, and they are under pressure to defend margins. A dedicated AI fund is a way to buy options on the future and bring in technology that can cut costs, reduce churn, and build new enterprise revenue lines.

Innov8 CEO Edgar Hardless framed it in deployment terms: the fund will invest “with clear deployment pathways” so Singtel can “test, integrate and scale AI innovations across our networks, platforms and digital infrastructure.”

What’s the objective of the fund?

Strip away the corporate phrasing and the objective looks like this:

• Find AI companies that can be deployed inside Singtel’s operating companies (not just held on a cap table).
• Speed up adoption by turning Singtel’s assets — networks, cloud, data centres and enterprise integration — into a scaling engine for portfolio startups.
• Target domains that map to telco pain points and enterprise demand, including customer engagement, network operations, cyber security, IT automation, enterprise AI platforms, and vertical AI applications.
• Singtel Innov8 also pointed to alignment with Singtel’s broader infrastructure push, including an “AI Grid” concept spanning 5G-Advanced, edge and cloud, orchestrated via Paragon.

Is this the first AI fund launched by a telco in the world?

Telcos globally have long run venture units and innovation funds that invest heavily in AI-related startups, even if they are not always branded as a standalone “AI fund”. Operators and telco-backed venture arms in the US, Europe, and Asia have been making AI bets for years across security, network automation, enterprise software and data platforms.

Also Read: Envisioning the future: The critical challenges and opportunities of AI investment

What does stand out here is the explicitly AI-labelled, growth-stage focus and the size (US$250 million) coming from a Southeast Asian operator at a time when many corporates are still experimenting with smaller AI budgets and proofs of concept.

How many AI companies has Singtel invested in so far?

Singtel Innov8 said it has made over 120 investments globally since it was established in 2010. However, it is not clear how many of those are specifically AI companies, nor how many new AI investments it expects this fund to make.

What it did disclose: since Singtel’s strategic reset in 2021, Innov8’s investments have generated an internal rate of return of 26 per cent, a figure that will inevitably raise expectations for this new AI vehicle, given the sector’s hype cycle and valuation swings.

AI adoption is accelerating in SEA; Singapore is a key test case

AI adoption across Southeast Asia has shifted from experimentation to competitive necessity, and Singapore is one of the region’s fastest-moving markets because the ingredients are unusually concentrated:

• Government push and policy clarity: Singapore’s national AI programmes, public-sector digitisation and clearer governance frameworks reduce friction for enterprise adoption.
• Dense enterprise and regulated-industry base: Banks, telcos, logistics firms, and government-linked organisations have budgets, and urgent use cases in fraud, service automation, compliance and operations.
• Infrastructure readiness: data centres, cloud penetration and high-quality connectivity make it easier to run AI workloads reliably.
• Labour and productivity pressure: businesses are turning to AI to offset hiring constraints and rising costs.
• Maturing buyer behaviour: companies increasingly want measurable outcomes (time saved, tickets reduced, fraud caught), not “AI theatre”.

Regionally, the drivers look similar but play out differently by market. Indonesia’s scale pushes AI adoption in commerce, customer service and risk; Vietnam and Malaysia are building momentum in manufacturing and shared services; Thailand’s large consumer economy makes personalisation and service automation compelling.

Across the board, cheaper access to models and tooling has lowered the barrier to shipping AI features, while competition has raised the penalty for standing still.

Also Read: AI is eating the world and startups are riding the infrastructure wave

Singtel’s bet is that a telco group with infrastructure, enterprise channels and government relationships can be more than a buyer of AI; it can be a deployment platform. Whether that turns into durable advantage will depend on execution: picking startups that survive the hype cycle, integrating them without suffocating them, and proving that “AI Grid” ambitions translate into hard results in production.

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Southeast Asia, with its complex geography, large unbanked and underbanked populations, and fragmented financial infrastructure, has long struggled to provide equitable financial services for all. As a result, digital lending has emerged as one of the most powerful tools to bridge this gap and combat the deeply rooted challenges of financial exclusion. 

However, the digital lending boom in Southeast Asia didn’t occur in a vacuum. Rather, it was born from a combination of pressing need and technological opportunity. Traditional banks operate within complex, highly regulated environments and rely on established systems built to ensure stability, security, and compliance.

Disrupting this foundation is a lengthy and costly process, which opened doors for digital-native banks and fintechs. Unlike brick-and-mortar institutions, digital lenders are built from the ground up with mobile-first architecture. This makes them inherently agile, scalable, and accessible, offering real-time services that appeal especially to Southeast Asia’s Gen Z and Millennial users, who are deeply embedded in mobile ecosystems.

There is an opportunity for traditional banks here as well, as they are increasingly embracing collaboration with fintechs as a path forward. By integrating innovative technologies, such as loan origination systems or AI-powered risk assessment tools, into their existing infrastructure, banks can enhance their capabilities without a full-scale overhaul.

Perhaps one of the most transformative impacts of digital lending is its potential to displace loan sharks – the informal, often predatory lenders who have long filled the credit void for underserved communities. In countries like Mongolia, where AND Solutions first launched its digital lending operations, we saw firsthand how introducing small, accessible loans with transparent terms and unbiased scoring systems significantly reduced reliance on loan sharks.

Unlike the informal sector, digital lenders use AI-driven underwriting that removes human bias. Loans aren’t based on your gender, what you wear, or who you know; they’re based on data. This transparency and fairness make financial services more inclusive, especially for younger users and micro-entrepreneurs.

Also Read: The future of fintech, healthtech, and edutech industries in the context of the new economy

Take the example of a food truck operator. With the help of AI and alternative data, we can analyse the entrepreneur’s cash flow, spending habits, and social activity to evaluate their creditworthiness in under a minute. This kind of financial empowerment is not only fast and fair, it’s humane.

Digital microloans are not just about credit, they’re about giving people a dignified entry into the financial ecosystem. Whether you’re an 18-year-old taking your first loan or a small business seeking working capital, access to microloans helps build financial discipline and literacy from the ground up. Over time, this leads to better credit scores, more economic participation, and reduced vulnerability to predatory lenders.

Infrastructure, inclusion, and innovation

Despite the promise, challenges remain. Infrastructure, especially in archipelagic nations like the Philippines, makes physical access to banks nearly impossible for many. It can take days to secure a small loan through traditional channels, compared to seconds through a smartphone app.

Hence, digital lending is rewriting this narrative across Southeast Asia. In a region where 44 per cent of Filipino adults, 48 per cent of Indonesians, and 63 per cent of Thailand’s adult population is either unbanked or underbanked, digital platforms are scaling access rapidly and at low cost.

Also Read: How business lending culture lost its way

Moreover, non-traditional data sources, such as mobile usage, social media activity, and e-commerce behaviour, are increasingly being used for credit scoring. In an age where financial footprints extend beyond formal salaries or tax filings, banks must broaden their understanding of what makes someone creditworthy.

Furthermore, digital lenders’ customer acquisition strategies must also be localised. Approaches that work across Europe, such as subscription credit cards, often fail in Southeast Asia. Here, digital lenders need to strike a delicate balance between incentives and sustainability, ensuring they attract real users, rather than promo hunters or fraudsters who will not convert into long-term clients.

A more inclusive future

The benefits of financial inclusion extend far beyond individual borrowers. When more people gain access to credit, savings, and insurance, entire economies become more resilient, entrepreneurial, and equitable. With digital lending at the forefront, Southeast Asia is now positioned to leapfrog traditional banking limitations and foster a new era of inclusive economic growth.

The path ahead requires not just innovation, but collaboration between regulators, banks, fintechs, and civil society. If we do it right, the loan shark will become a relic of the past, and the underbanked will become the empowered.

—

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Image credit: DALL-E

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Travel has always been about more than just moving from one place to another. It’s about experiencing new cultures, meeting different people, and bringing a piece of your background into new environments. As the world becomes more interconnected, the way we travel has transformed dramatically.

Modern travel technology now collapses time and space, making distant locales feel immediately accessible and reshaping how we perceive and experience the world. This transformation has been driven by significant advancements in travel tech solutions.

The evolution of travel tech solutions

Travel technology has undergone significant changes over the years. In the past, staying connected while travelling meant dealing with hefty roaming charges and limited access to communication services. Travellers had to navigate the complexities of local SIM cards or endure the financial burden of expensive roaming plans just to stay in touch with family and work.

Today, advancements like eSIM technology have revolutionised travel convenience. These technological innovations act as connecting threads in our lives, weaving together various moments and places into a cohesive network of experiences. With eSIMs, travellers no longer need to physically swap SIM cards. Instead, they can switch between network providers digitally, ensuring they remain connected wherever they go. This seamless connectivity transforms travel into a more integrated and enriching experience, allowing for continuous and meaningful connections that shape our life journeys.

As connectivity issues become less of a concern, the focus shifts to enhancing the overall travel experience. This is where value-added services come into play. They bridge the gap between basic connectivity and an exceptional journey, catering to the modern traveler’s need for comfort, security, and convenience. Let’s explore how these services make a good journey exceptional.

Value-added services enhancing travel experiences

Value-added services are pivotal in transforming ordinary travel experiences into extraordinary ones. As customer service expert Shep Hyken suggests, it’s the small details that make a journey exceptional—those thoughtful, anticipatory services that address a traveler’s needs seamlessly.

Also Read: Travel revival: Asia-Pacific on the rise!

Whether it’s the personalised comforts highlighted by hotelier Conrad Hilton or the technological personalisation mentioned by Tony Hsieh, each added service enhances the overall travel experience by creating a sense of bespoke luxury and unexpected delight. Marketing guru Seth Godin emphasises the importance of creating meaningful moments that resonate on a personal level, which not only satisfy but also deeply connect with travellers.

From a psychological perspective, these enhanced experiences cater to the human need for novelty — a fundamental aspect that stimulates the brain’s reward centres. Experiencing new and personalised services triggers a release of dopamine, often referred to as the ‘feel-good hormone,’ which not only elevates the mood but also creates more memorable and satisfying travel experiences.

This biochemical response underpins why travellers value and remember trips where their unique preferences were anticipated and met with innovative solutions. Thus, value-added services not only fulfil practical needs but also enrich the traveler’s emotional journey, making each trip uniquely gratifying and memorable.

In addition to novelty, seamless communication, and connectivity are essential components that elevate travel experiences. When travelers can stay connected with family, friends, and work, it enhances their sense of security and comfort. Access to reliable internet, instant messaging, and video calls ensures that travellers are never too far from their loved ones, no matter where they are in the world. This constant connectivity allows for a smoother and more enjoyable journey, bridging the gap between distant locations and familiar comforts.

Imagine embarking on a journey where every need is anticipated, and each detail is thoughtfully addressed, transforming a good trip into an extraordinary adventure. These value-added services are the secret ingredients that elevate travel from mundane to memorable, making it more convenient than ever.

Key value-added services

Companies that sell travel services and products often enhance their offerings with a variety of value-added services tailored to improve both connectivity and the overall travel experience. These services may include access to global Wi-Fi hotspots, which help travellers stay connected affordably across borders. To deepen the travel experience, travellers can access exclusive cultural experiences and comprehensive digital travel guides that provide insights into local customs, cuisine, and attractions.

Recognising the importance of support, some companies may also offer premium customer service in multiple languages, ensuring that travellers receive help whenever needed. Additional offerings might include device protection plans, which are crucial for safeguarding technology like smartphones and tablets against damage or theft while traveling. For health and safety, services could encompass access to health clinics, vaccination requirements, and safety updates tailored to specific destinations.

Furthermore, loyalty programs reward frequent travellers with points or discounts that can be used for future travels or upgrades. Similarly, there are options for travellers to engage in environmentally sustainable practices, such as carbon offset programs and guides to eco-friendly accommodations, enriching the travel experience while promoting sustainability. These comprehensive services not only simplify logistics but significantly enhance safety, convenience, and enjoyment, making each journey more rewarding and memorable.

At Jetpac, we try to enhance the travel experience for countless travellers with value-added services like SmartDelay, Airport Lounge Access, Fast Track Passes, VPN, and more. Picture this: You’re at the airport, and your flight gets delayed. Frustration begins to set in as you anticipate the hours of waiting ahead. But then, you remember you have access to SmartDelay.

This service grants you and your family entry to a luxurious airport lounge where you can unwind in comfort, enjoy refreshments, and even catch up on work in a quiet setting. Instead of a stressful delay, you find yourself with your loved ones, appreciating the unexpected break, turning a potential inconvenience into a pleasant experience.

As a travel tech advocate, I see complementary lounge access as a game-changer. It’s about transforming those unavoidable delays into opportunities for relaxation and productivity. By providing access to over 1100 airport lounges globally, we not only try to reduce travel stress but also enhance the overall travel experience, making the journey as enjoyable as the destination.

Now, imagine you’re in a foreign country, needing to access sensitive information online. Public Wi-Fi is your only option, but it poses significant security risks. This is where value-added services like Virtual Private Networks (VPNs) come into play. A VPN secures your internet connection, protecting your personal data from potential cyber threats, and allowing you to access content as if you were back home.

Also Read: Will climate change force us to re-imagine travel in the future?

Using a VPN while traveling is essential for maintaining online security. It ensures that your online activities remain private and secure, providing peace of mind. Whether you’re handling work documents or simply browsing social media, a VPN keeps your information safe, making it an indispensable tool for modern travellers.

Global connectivity and value-added services going hand in hand

Global connectivity is not just about reaching more places; it’s about deepening the experience once you get there through innovative value-added services that anticipate every traveler’s need. Successful businesses understand that global connectivity is not just a platform for expansion but an opportunity to enrich interactions through targeted value-added services.

This holistic approach ensures that every interaction is meaningful, enhancing the overall travel experience. By integrating connectivity with thoughtful, personalised services, travellers experience a journey that is not only smooth and efficient but also deeply enriching and memorable.

For instance, JetPac’s JetPass offers a range of travel perks that can be added to any one-time data pack purchase, providing free SmartDelay and VPN trial services, with options for majorly discounted lounge access and fast-track passes, allowing travellers to tailor their travel experience to their specific needs.

Real-life applications and user benefits

Value-added services are not just theoretical concepts; they have real-life applications that significantly improve travel experiences. For instance, a business traveler can maintain productivity even during flight delays by using SmartDelay to access airport lounges. Leisure travellers can enjoy stress-free vacations with uninterrupted connectivity and secure internet access through VPNs.

Personally, I’ve come across many customers who used SmartDelay during their trips and it made a world of difference for them. Instead of being frustrated by the delay, they were able to relax in a comfortable lounge, making the wait much more bearable.

Similarly, having a VPN during their travels gave them peace of mind. They could securely access their bank accounts and sensitive information without worrying about cyber threats.

Future of travel tech solutions

The future of travel tech is promising, with continuous advancements on the horizon. As technology evolves, value-added services will become even more integrated into the travel experience. We can expect more sophisticated solutions that cater to the ever-changing needs of travellers, making journeys more enjoyable and secure.

Predictions for the future include the development of more personalised travel services, enhanced AI-driven customer support, and even more robust security features. These advancements will continue to transform travel, making it more convenient and enjoyable for everyone.

In conclusion, value-added services are revolutionising the travel experience, providing modern travellers with the convenience, security, and peace of mind they need. As technology continues to advance, these services will only become more integral to our travel experiences. By embracing these innovations, we can all look forward to a future where travel is not just about reaching a destination, but about enjoying every moment of the journey.

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Market activity today unfolded under heavy geopolitical tension, with the Iran conflict driving volatility across global risk assets. Investors traded in the fog of war, where headlines about supply disruptions triggered rapid portfolio shifts. Asian equities weakened, with Japanese and Hong Kong futures pointing lower, while Australian stocks fell more than one per cent. US S&P 500 contracts slid 0.9 per cent as uncertainty mounted. Oil extended gains for a second session on Middle East supply concerns, pushing inflation expectations higher. Bond markets reacted with the 10-year Treasury yield reaching 4.16 per cent. Gold held near US$5,192 per ounce, though its stability reflected caution more than conviction. Traditional markets moved in lockstep with conflict narratives.

Against this stress, cryptocurrency gained 0.64 per cent, lifting the total market cap to US$2.39T. Crypto showed a negative 37 per cent correlation with the S&P 500 and a negative 53 per cent with gold, signalling decoupling from traditional flows. Digital assets responded to regulatory progress and institutional validation instead. A White House announcement on March 11 ended the prior administration’s war on crypto and flagged a potential market bill by April. This shift reduced a major overhang on institutional participation. Markets priced in higher odds of favourable US legislation, creating a fundamental tailwind that outweighed geopolitical headwinds.

Institutional moves reinforced this optimism. Mastercard expanded its Crypto Partner Program to include Ripple and Binance, validating real-world use cases for payments and custody. Such partnerships lower adoption barriers for enterprise clients. Speculative capital also rotated into higher-beta altcoins. The Altcoin Season Index rose 2.56 per cent, while low-cap tokens like Origin Protocol saw volumes surge over 2200 per cent without project-specific news. Excess liquidity chased asymmetric opportunities in a more permissive regulatory environment. Institutional groundwork and retail speculation combined to create self-reinforcing momentum that kept crypto buoyant as equities faltered.

Also Read: Why crypto, stocks, and gold all moved together this week

Technical structure now guides the near-term path. The market faces resistance at the 23.6 per cent Fibonacci level of US$2.4T. A decisive break above, especially on a weekly close, could target US$2.46T. Failure to hold US$2.33T, the 50 per cent Fibonacci level, might renew selling pressure and trap prices in consolidation. These levels reflect collective psychology around regulatory clarity as a structural shift. The Fibonacci framework gives traders a common language for managing risk at this inflection.

Negative correlations with traditional assets reveal an important insight. Crypto’s move appears to be dollar- and liquidity-driven rather than conventional risk-on. When equities fall amid war fears, and gold holds steady while crypto rises amid regulatory news, maturity is evolving. Digital assets increasingly respond to their own catalysts, especially policy developments affecting compliance and institutional access. This does not make crypto immune to macro shocks, but the market now weighs regulatory signals more heavily than short-term geopolitical noise. The White House pivot represents the most significant such signal in years.

Sustainability depends on follow-through. Concrete legislative progress by mid-April is needed to maintain bullish momentum. Traders should watch ETF flows and whether altcoin volume persists. The next US CPI release could reintroduce inflation concerns affecting all risk assets. The current setup favours cautious optimism. Regulatory momentum provides a foundation, partnerships add utility, and technical levels offer clear risk parameters. The key question is whether altcoin momentum holds if Bitcoin fails to break US$2.4T. A rejection might trigger consolidation without invalidating the broader regulatory thesis.

Also Read: Crypto market surges to US$2.38T as Middle East tensions ease: What comes next

I view this regulatory inflection as a structural game-changer. Years of ambiguous policy discounted digital asset valuations, especially for institutional capital needing compliance clarity. The White House’s commitment to an April bill begins removing that discount. This does not guarantee immediate adoption, but it shifts the probabilities toward greater integration with traditional finance. Mastercard partnerships exemplify this integration. When payment giants embrace crypto rails, they build infrastructure lasting beyond any news cycle. Speculative altcoin rotations reflect a market testing new permissiveness, typical in early regulatory transitions where uncertainty drives broad experimentation.

Negative correlations with equities and gold support crypto maturing into a distinct asset class. Past crises saw digital assets move with conventional risk flows. Today’s divergence suggests a nuanced reality where investors separate geopolitical risk from regulatory risk. When regulatory conditions improve while geopolitical tensions worsen, decoupling emerges. This does not promise permanent macro insulation, but policy developments can outweigh short-term geopolitical noise in determining direction.

In conclusion, traditional assets grappled with war-related uncertainty, while crypto advanced amid regulatory clarity. The 0.64 per cent gain to US$2.39T, with negative correlations to equities and gold, reflects a market responding to its own catalysts. Policy shifts, institutional partnerships, and speculative rotation created a bullish impulse now testing technical levels. A break above US$2.4T could open the path to US$2.46T, while a break below US$2.33T signals consolidation. The broader narrative remains cautiously optimistic. Regulatory momentum supports sustained institutional adoption even as short-term trading stays headline-sensitive. The coming weeks will show whether Washington’s promises become legislative reality, but crypto’s divergence underscores its evolving role in the global financial system.

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For AI companies hoping to succeed in the Asia Pacific, the challenge is no longer just building powerful technology. The real test lies in turning the technology into practical solutions that solve everyday problems for businesses and consumers.

Across the region, AI adoption is accelerating as enterprises seek ways to meet rising customer expectations while managing operational complexity. But success depends on more than sophisticated algorithms. According to industry leaders, the number one priority for AI companies today is creating experiences that translate digital intelligence into tangible, real-world outcomes.

“AI companies need to focus on creating solutions and experiences that people want,” said Robert Woolfrey, Vice President for Asia Pacific and Japan at Twilio, in an email interview with e27. “If you want to win in Asia Pacific, your AI must bridge the gap between a digital thought and a physical result.”

This challenge is particularly acute in the Asia Pacific, one of the world’s most diverse digital markets. The region spans multiple languages, regulatory systems and consumer behaviours, requiring AI companies to design solutions that can operate seamlessly across borders while remaining locally relevant.

Building AI for a fragmented region

Asia Pacific’s diversity creates a unique opportunity for AI innovation, but it also demands robust infrastructure and localisation capabilities.

Unlike more uniform markets, companies operating in Asia must navigate fragmented regulations, cultural nuances and varying levels of digital maturity. As a result, AI solutions must be both flexible and scalable to work effectively across different countries.

Also Read: Your biggest competitor might be the AI answer itself

Woolfrey said the companies that will thrive are those that can combine advanced AI capabilities with a reliable communications infrastructure.

“In a region defined by different languages and shifting regulations, long-term success depends on a reliable, scalable communications infrastructure that allows AI to operate seamlessly across borders, industries and regulatory environments,” he explained.

For many AI companies, the ability to manage these complexities will determine whether they can scale beyond pilot projects into widely adopted platforms.

Another key shift shaping AI companies is the growing importance of conversational interfaces. As AI becomes more integrated into everyday services, the focus is shifting from screen-based interactions to voice-driven communication.

Voice technology allows AI to operate in a more natural and accessible way, particularly in markets where language diversity and cultural nuance are critical.

“We are giving AI a voice that sounds human, understands local nuance and uses real-time data to make every call smarter and more personal,” Woolfrey said.

This shift reflects a broader trend in Asia Pacific, where businesses are increasingly using AI-powered agents to handle customer interactions such as bookings, service requests, and enquiries. By automating routine communication while maintaining personalisation, companies can deliver faster and more efficient experiences.

Also Read: What is zero-click AI visibility? Impact on digital strategy & conversions

One example of this approach is Genspark, whose AI agent “Call for Me” makes outbound phone calls on behalf of users to handle tasks such as bookings or service enquiries.

The agent communicates directly with businesses or individuals and returns structured results from those conversations, helping users overcome barriers such as time zones or language differences.

As the company expanded, managing telephony infrastructure and compliance across markets became increasingly complex. By using Twilio’s cloud-based voice application programmable interface (API), Genspark was able to streamline operations and focus on delivering AI-powered services.

Today, customers use the feature to make more than 800 calls daily.

Trust, transparency and regulation

While innovation continues to accelerate, trust is becoming an equally critical priority for AI companies operating in the Asia Pacific.

Governments across the region are beginning to introduce policies focused on responsible AI use, particularly around safety and transparency.

South Korea’s AI Basic Act, which came into effect in January 2026, represents one of the region’s first comprehensive legislative frameworks for artificial intelligence. Meanwhile, other markets, such as India, are signalling a more flexible, innovation-driven regulatory approach.

Despite these differences, a common theme is emerging: companies will increasingly need to demonstrate accountability in how their AI systems interact with users.

Also Read: Why AI needs a privacy-preserving collaboration layer

“As Voice AI technologies become more sophisticated and capable of human-like interactions, the policy focus on misuse risks, including scams, will sharpen,” Woolfrey said.

Businesses may soon face stronger disclosure requirements, ensuring users are clearly informed when interacting with an AI system.

For Twilio, these evolving dynamics are shaping its strategy in the Asia Pacific.

The company, known for its communications APIs, is positioning itself as foundational infrastructure for the AI era. Rather than simply enabling messaging or calls, Twilio is increasingly focused on supporting AI-driven customer engagement across multiple channels.

“Much of our innovation roadmap is about capturing what is important in AI today and in the future,” Woolfrey said.

The company is currently developing new capabilities to enable memory-driven orchestration and agentic interactions, enabling AI systems to deliver more complex and personalised customer experiences.

At the same time, Twilio is seeing strong growth in voice-based AI services across the region. According to Woolfrey, voice revenue growth recently accelerated to the high teens, while Voice AI revenue grew more than 60 per cent year-over-year in the fourth quarter.

“In a fragmented region like ours, we provide the tools that allow a brand to maintain a single, coherent relationship with a customer for life,” he said. “We handle the complexity so they can focus on the conversation.”

 

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There’s a famous saying that a journey of a thousand miles begins with a single step. But what if that first step, and the countless ones that follow, are so full of friction, consisting of confusing forms, foreign currencies, and disconnected systems, such that we lose the joy of the destination? What if the journey itself becomes an obstacle course to be endured, a chore to be completed, rather than a path to be savoured?

For too long, travel in Southeast Asia has been exactly that. It’s a region of breathtaking beauty and profound cultural richness, but also one of fragmented systems and varied infrastructure. We have built systems that work for the airlines, the hotels, and the immigration departments, not for the person on the move. We’ve made the “what” of travel, the booking, the flight, the hotel, much easier. But have we forgotten the “why”?

The “why” is about human connection. It’s about a business traveller from Jakarta landing in Singapore and feeling instantly productive, not lost in a sea of logistics. It’s about a family from Hanoi exploring the ancient temples of Bagan, fully present in the moment, rather than worried about a phone signal. It’s about a luxury traveller chartering a private jet to the islands of the Philippines, knowing their experience will be as seamless and tailored as their life at home.

This is the truth we must confront. The old way of travel focused on transactions. The new way must focus on transformation. But as we embrace this transformation, we must ask ourselves: are we simply trading one set of frustrations for another?

The promise and the peril of seamlessness

True innovation in travel does not simply add more layers of convenience. It subtracts. It removes the friction that separates people from their purpose. And in Southeast Asia, this is the very reason a new wave of travel companies is emerging. They are not just making travel easy; they are making it human.

This shift challenges our outdated ideas of success in tourism. For decades, we have celebrated the sheer number of visitors as the only metric of a thriving industry. But as the Asian Development Bank’s insights on “quality tourism” highlight, what if a million tourists on a single beach cause more harm than good? What if the true measure of a healthy tourism industry is its ability to leave a destination better than it was found?

Technology holds the promise of solving these problems, yet it also presents a significant challenge. By making travel so predictable and efficient, are we losing the very essence of exploration and discovery? The surprise of a chance encounter, the lesson learned from navigating a lost connection, the humility of asking a stranger for help? Is the over-optimised journey stripping away the serendipity that makes travel so profound? We must ask: are we building a perfectly curated bubble that keeps us from the world, rather than connecting us to it?

The new architects of the journey

This new philosophy is being brought to life by a group of forward-thinking startups across the region. They are tackling different parts of the travel experience, but they share a common goal: to solve for the human, not just the itinerary. Some examples are:

• TravelGoogoo is a simple yet powerful example of this. They do not just sell a product; they solve a fundamental frustration. The “why” behind an eSIM is not about saving a few dollars on data; it is about the feeling of being instantly connected the moment your plane lands. It is about the peace of mind that comes from knowing you can call your family or access a map without a frantic search for a local SIM card. This is about making technology disappear so the destination can shine.
• In the realm of accommodation, Travelio in Indonesia is more than a booking platform. They are reimagining property rentals for flexible lifestyles, giving people a home away from home without the burden of a long term lease. This empowers both the business traveler and the digital nomad to feel a sense of belonging wherever they go.

The economic and social transformation

Beyond the immediate convenience, this wave of innovation carries profound economic and social implications. As these technologies streamline the travel experience, they are not only making travel more accessible but also distributing its economic benefits more widely.

In the past, tourism often benefited only a few large corporations or resorts. But with the rise of digital marketplaces, a small family run guesthouse in Vietnam can now compete globally. A local artisan in Bali can sell their crafts directly to a traveler who found them through a curated digital experience. This shift democratises the tourism economy, moving it from a top down model to a more horizontal and inclusive one.

It is a powerful change, but it is not without its own set of questions. How do we ensure these digital platforms do not simply replace one gatekeeper with another? How do we protect the unique cultural identities of these communities from the overwhelming pressure of global tourism? The digital tools that simplify travel also collect vast amounts of data. This presents new challenges for data privacy, cybersecurity, and the potential for a digital divide, where those without access to modern technology are left behind.

A new chapter

The rise of this seamless travel experience is not just a technological feat; it is a cultural and economic necessity. Southeast Asia is home to a rapidly growing middle class, and each country has its own unique currency, language, and regulatory framework. A one size fits all solution simply will not work. The technology must be smart enough to navigate this complexity without forcing the traveler to carry the burden.

This focus on purpose and human centred design is a lesson for all of us. When we build systems that truly serve people,  we can remove the frustration and allow people to fully immerse themselves in the rich, diverse tapestry of Southeast Asia. We can enable travellers not just to visit, but to connect, to contribute, and to truly belong, no matter where they are.

The ultimate question is this: will the technology we create bring us closer to the world, or will it simply create a perfectly curated bubble, shielding us from the very experiences that make travel so human?

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The past decade has demonstrated that volatility is the new normal. From global supply chain disruptions and geopolitical shocks to climate-related crises, AI-driven disruption, and rapidly shifting regulatory landscapes, the pace and complexity of change have escalated dramatically. For Asian boards, the challenge is clear: traditional governance models, designed for stability and predictability, are insufficient to navigate today’s dynamic environment.

Boards that fail to adapt risk strategic misalignment, operational disruption, and reputational harm. Those that embrace agile, forward-looking governance will become differentiators in resilience, innovation, and long-term value creation.

The volatility imperative

Asia is particularly exposed to volatility due to its interconnected economies, complex supply chains, and rapid digital transformation. Key factors shaping uncertainty include:

• Geopolitical tension: US-China tech rivalry, South China Sea disputes, regional trade realignments
• Economic shocks: Inflationary cycles, interest rate volatility, emerging-market capital flows
• Technological disruption: AI adoption, platform competition, cyber threats
• Environmental and climate risk: Extreme weather, energy transition, and water scarcity
• Regulatory shifts: ESG reporting mandates, data protection laws, and antitrust scrutiny

Boards that rely solely on annual risk reports or static strategy reviews cannot respond fast enough.

Why traditional governance models are too slow

Most boards still operate in a linear, backwards-looking cadence:

• Quarterly board packs focus on financial and operational reporting
• Strategic reviews occur annually, often as a retrospective exercise
• Risk committees review incidents after they occur

This model is ill-suited for today’s environment, where decisions must be informed by real-time insights, rapid scenario testing, and continuous monitoring.

Also Read: Cybersecurity and data governance in the boardroom: A strategic imperative for Asian boards

Building an agile governance model

Forward-looking boards are adopting structures and practices designed for speed, adaptability, and strategic foresight:

• Continuous strategic oversight

Strategy is no longer an annual plan. Boards should hold quarterly or monthly micro-strategy sessions to review key assumptions, competitive shifts, and emerging opportunities.

• Real-time risk dashboards

Dynamic, data-driven dashboards provide visibility into:

• Market volatility
• Geopolitical exposures
• Supply chain bottlenecks
• Cybersecurity threats
• Talent and human capital risk

This enables timely board-level decisions and proactive risk management.

• Flexible committee structures

Agile boards experiment with temporary task forces or cross-functional committees to address emerging issues such as ESG crises, regulatory changes, or AI adoption.

• Scenario planning and stress testing

Boards must regularly simulate crises, including:

• Geopolitical supply chain shocks
• Market dislocations
• Regulatory fines or policy shifts
• Cyber breaches or data scandals

Scenario planning enables informed decision-making before volatility materialises.

Also Read: Singapore’s new AI governance framework signals a turning point for businesses using AI Agents

Enhancing board-management collaboration in volatile times

Volatility demands real-time collaboration with management, without compromising independence:

• Encourage rapid reporting of emerging risks from executives
• Conduct “pre-read” strategy sessions for discussion rather than reporting
• Empower management to propose multiple scenarios and alternatives
• Maintain a culture of respectful challenge and questioning

Boards that engage actively with management can guide strategy dynamically rather than reacting after the fact.

Strengthening board capabilities for the future

To govern effectively in volatile environments, boards must:

• Invest in director up-skilling: technology, ESG, geopolitical risk, and financial resilience
• Diversify the board: cognitive, functional, and generational diversity enhances decision-making
• Integrate risk, strategy, and governance: siloed committees are inadequate
• Review board effectiveness regularly: agility requires continuous self-assessment
• Leverage external expertise: advisors, specialists, and temporary board members can provide rapid insight

Boards that embed these practices are better equipped to anticipate change, minimise surprises, and seize opportunity in uncertainty.

The future of governance in volatile times

Volatility is not going away. In fact, it will intensify as technological disruption, climate change, and geopolitical shifts accelerate. Boards that cling to outdated governance structures risk irrelevance. Boards that embrace agility, foresight, and continuous oversight will:

• Improve resilience against shocks
• Enhance strategic decision-making
• Protect shareholder value
• Maintain stakeholder trust

For aspiring independent directors, the mandate is clear: help boards move from reactive oversight to proactive, adaptive governance. This requires rigour, discipline, and courage, but it is precisely what distinguishes high-performing boards in Asia’s most dynamic industries.

Boards that govern for volatility are not just protecting the enterprise — they are shaping its future.

This article was first published on The Boardroom Edge.

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Customer expectations in Singapore’s wholesale sector

In recent years, wholesale trade businesses in Singapore have faced a paradigm shift in customer expectations. No longer satisfied with simple transactional relationships, B2B buyers now demand B2C-level digital experiences. This includes real-time inventory visibility, automated order tracking, and seamless omnichannel integration. With Singapore positioning itself as a global logistics hub, wholesalers are expected to provide hyper-efficient fulfillment cycles. Consequently, firms are seeking ERP Software that doesn’t just record data but actively optimizes the supply chain through predictive analytics and automated procurement.

2026 cost factor analysis for wholesale trade

As we navigate 2026, the cost landscape for the wholesale industry in Singapore is heavily influenced by labor constraints and rising operational overheads. The cost of skilled manpower for warehouse management and supply chain coordination has risen by approximately 15% year-on-year. Furthermore, data residency requirements and cybersecurity compliance have become significant cost drivers. Energy costs associated with cold-chain storage and automated picking systems have also fluctuated, forcing wholesalers to seek ERP solutions that offer robust energy-management modules and cloud-efficiency to offset physical infrastructure expenses.

Unique TCO factors for Singapore wholesalers

Total Cost of Ownership (TCO) for ERP Software in Singapore’s wholesale sector is unique compared to service-based industries due to the heavy reliance on hardware integration and high-speed data throughput.

• Inventory Accuracy vs. Holding Costs: The high cost of industrial land in Singapore means inefficient inventory management leads to astronomical “wasted space” costs.
• Logistics Integration: ERPs must integrate with the National TradePlatform (NTP) and various Port of Singapore Authority (PSA) interfaces, adding specialized API maintenance costs.
• Regulatory Compliance: Frequent updates to GST reporting and trade declarations require software that stays current with IRAS regulations.
• Scalability: Wholesalers often operate on thin margins; thus, the ability to scale modules without a complete system overhaul is critical for long-term TCO.

Summary of pricing for best ERP software in Singapore

The following pricing analysis provides an overview of the leading ERP solutions tailored for the Wholesale Trade industry. Please note that all figures quoted are in Singapore Dollars (SGD) and represent the investment required before any government grants are applied. Generally, a comprehensive ERP implementation for a mid-sized wholesaler involves license fees, implementation consultancy, and data migration.

1. Multiable

Pricing: Typically ranges from SGD 67,000 to SGD 335,000, depending on the modules adopted and specific user requirements.

Pros

• Offers both on-premises and SaaS options for customers to choose from, providing maximum deployment flexibility.
• Proven successful cases with public companies and multinationals, ensuring enterprise-grade stability.
• Both PSG pre-approved and a track record of EDG-grant success, making it highly accessible for local SMEs.
• The Multiable aiM18 platform utilizes an advanced “No-Code” architecture, allowing business users to adapt workflows without heavy programming costs.
• Highly localized for the Singapore market with built-in compliance for local tax and trade regulations.

2. SAP S/4HANA

Pricing: High-tier investment, often exceeding SGD 400,000 for full-scale implementation including consultancy.

Pros

• World-class best practices for complex supply chain and multi-currency consolidations.
• Massive ecosystem of third-party add-ons and integrations.
• Robust analytics capabilities for large-scale data processing.
• Highly scalable for wholesalers looking to expand aggressively into global markets.

Also read: Top 5 best ERP software for building material business in Singapore | 2026 guide

3. NetSuite

Pricing: Mid-to-high range. While the initial entry fee is competitive, users should be aware that fees are reportedly subject to substantial changes after the first contract expiry, which has led to some customer dissatisfaction.

Pros

• A true-cloud pioneer with no need for internal server maintenance.
• Real-time visibility across multiple subsidiaries and locations.
• Strong financial management and automated billing features.
• Extensive dashboard customization for different user roles.

4. Odoo

Pricing: Low entry cost when no local partner is involved. However, once professional partner services for implementation and customization are required, the cost can be as high as traditional ERP brands.

Pros

• Modular approach allows companies to start small and add features as they grow.
• Large community-led library of apps and functional improvements.
• Modern, user-friendly interface that reduces staff training time.

5. Chillaccount

Pricing: Entry-level pricing, designed to be highly affordable for smaller operations.

Pros

• Extremely mom-and-pop friendly with a simplified user interface.
• Fast deployment time for businesses with standard wholesale workflows.
• Low monthly subscription overhead with minimal upfront capital expenditure.
• Chillaccount focuses on core accounting and basic inventory, removing unnecessary complexity.

Also read: AI agents and ERP: Why Singapore businesses must act now

The risk of SaaS-only vendors

Choosing an ERP vendor that offers only SaaS (Software as a Service) carries inherent risks for the wholesale sector. In the event of internet outages or data center downtime, a wholesaler’s entire warehouse operation can grind to a halt, leading to missed shipments and liquidated damages. Furthermore, SaaS-only models often leave the business at the mercy of the vendor’s annual price hikes. Without an on-premises option, the user has no leverage to “freeze” their version or control their data environment independently, which can lead to significant long-term budget volatility.

Why free open-source ERP often disappoints

The “free” label on open-source ERP is frequently a mirage. Because the source code is disclosed, developers have little incentive to provide no-code or low-code facilities; the assumption is that the user is free to amend the code themselves. In reality, this leads to labor-intensive implementations where “labor” means expensive specialized developers. Wholesalers often find that the money saved on licenses is quickly eclipsed by the cost of hiring developers to perform basic functional updates. This “unconvenient truth” is often ignored by users who focus solely on the lack of a license fee, only to be trapped by high maintenance costs later.

The disappointment of legacy US/EU business models

The traditional model of pairing legacy ERP software from the US or EU with a local reseller often fails the Singapore wholesale industry. There is a fundamental disconnect between the industrial labor force in Asia which operates at a high-speed, high-intensity pace and the often “slacker” labor force in US/EU development centers. This cultural gap leads to slow response times for critical bug fixes or local feature requests. When a Singaporean wholesaler needs an urgent update for a local trade regulation, waiting for a development team in a different time zone with a different work ethic often results in lost productivity and deep customer dissatisfaction.

Why we write this article

PRbyAI aims to share updated market news using our team’s tech knowledge, helping B2B customers make informed decisions.

About PRbyAI

PRbyAI is a tech-driven Martech startup leveraging cutting-edge AISEO to help customers generate leads and tap into new markets.

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