
In this interview, e27 speaks with Eric about the Asia AI Association’s work in advancing AI innovation, professional collaboration, and ethical adoption across Asia, as well as how organisations can approach AI transformation responsibly.
This conversation forms part of e27’s broader AI Pulse coverage, which examines how organisations across the region are building, deploying, and governing AI in real-world settings.
Fostering AI innovation, networking, and ethics across Asia
e27: Briefly describe what your organisation does, and where AI plays a meaningful role in your work or offering.
Eric: Fostering AI Innovation, Networking and Ethics Across Asia Promoting technological advancement in Artificial Intelligence, facilitating professional connections, and championing ethical practices in Asia
- Professional Development – Gain access to educational resources, career advancement programs, skill development training, and expert consultancy to boost your AI career.
- Networking and Collaboration – Connect diverse communities of AI professionals, academics, and enthusiasts for collaborative research, and events.
- Industry and Ethical Insights – Stay updated on AI trends, technologies, and best practices while engaging in discussions about interdisciplinary applications and ethics.
Promoting AI adoption through collaboration
e27: What is one concrete way AI is currently creating value within your organisation or for your users or customers?
Eric: As a business association focused on AI, AAIA connects with corporations, individual professionals, and business networks to provide training, knowledge-exchange platforms, workshops, and hackathons—promoting how AI can benefit everyone.
The rapid advancement of Artificial Intelligence (AI) has reshaped industries, revolutionized workflows, and transformed the way we interact with technology. With AI-powered automation, machine learning, and generative models now performing tasks once reserved for human expertise, many professionals fear being replaced by intelligent systems. However, while AI significantly enhances efficiency, it lacks the deeper capabilities of Human Intelligence (HI)—such as intuition, creativity, critical thinking, and emotional intelligence.
This is where AAIA comes in: to guide innovation through deeply human collaboration with technology. AI on its own is powerful; AI guided by empathy, ethics, and human creativity is transformative. This is the role of Human Intelligence (HI) that we advocate and champion.
Navigating organisational change in AI transformation
e27: What was a key decision or trade-off you had to make when adopting, building, or scaling AI?
Eric: As a business association serving our members, the general public, business networks, and the public sector, we recognise that change is often painful—but it is also inevitable. One example is a technology member of ours who spent over 90% of the engagement working closely with a local clinic chain on its AI transformation, converting manual bookkeeping and accounting processes into automated workflows. The key hurdles for the client were:
- Clearly understanding and accurately presenting existing processes; and
- Adapting to new AI-assisted workflows and embracing the discomfort that comes with change.
Also read: AI Pulse Exclusive: How Explico is building AI teachers can actually rely on
Rising awareness alongside cautious adoption
e27: Looking back, what has worked better than expected, and what proved more challenging than anticipated?
Eric: Public awareness of AI is improving rapidly, and adoption is happening faster than ever before. However, most people still treat AI merely as a tool—some embrace it enthusiastically, while many remain cautious or even fearful. Few have fully considered how AI-driven transformation can fundamentally improve and reshape the way we live, work, and make decisions in our daily lives.

The underestimated effort behind AI transformation
e27: What is one lesson about applying AI in real-world settings that leaders or founders often underestimate?
Eric: Leaders and founders often underestimate the effort, time, and resources required for meaningful transformation. While many existing business processes may appear to function adequately, they are frequently ambiguous or messy beneath the surface. Converting these informal processes into structured workflows or systems requires first making the situation transparent, then introducing new ways of working—both of which take time, alignment, and patience to “clear the air” before real progress can happen.
Communication as the foundation for AI adoption
e27: Based on your experience, what is one practical recommendation you would give to organisations that are just starting to explore or scale AI?
Eric: A practical recommendation for organisations that are just beginning to explore—or looking to scale—AI adoption is to prioritise communication above all else. Effective communication must happen at every level and in every form: from strategic planning and leadership alignment, to clear documentation of existing and future processes, and down to day-to-day verbal conversations across teams.
AI transformation is not purely a technology exercise; it is a shared understanding exercise. When goals, assumptions, workflows, and expectations are communicated clearly, organisations can surface ambiguities early, reduce resistance, and align people around a common direction. This clarity makes it far easier to redesign processes, adopt AI-assisted workflows, and move toward the intended outcomes with less friction and fewer costly detours.
Also read: AI Pulse Exclusive: How CoBALT is designing AI that teams can actually trust
Continuing the AI plus human intelligence approach
e27: Over the next 12 months, how do you expect your organisation’s use of AI, or the role of AI in your industry, to evolve?
Eric: Continue to roll out the AI + HI (Human Intelligence) program to aid the industry to improve with human touch.
Invitation to engage with the AI community
e27: Anything else you want to share with the audience?
Eric: Readers are encouraged to join our events & as members.
Human intelligence in the AI era
This conversation highlights the growing importance of keeping AI development grounded in human judgment, ethics, and collaboration as adoption accelerates across industries. As organisations move from experimentation to real-world deployment, initiatives that prioritise professional education, responsible innovation, and interdisciplinary dialogue will play a key role in ensuring AI strengthens human capability rather than replacing it.
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