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Southeast Asia’s startup boom is becoming a closed club

The Southeast Asian startup ecosystem is currently experiencing a “Great Divide” in its capital allocation strategy.

While total regional funding saw a modest 7 per cent rise to US$5.2 billion in 2025, this growth was entirely top-heavy. As detailed in the “SEA Tech Annual Funding Report 2025” by Tracxn, late-stage funding witnessed a meteoric 194 per cent rise, reaching US$3.9 billion. This surge in the upper echelons of the market suggests that investors are doubling down on proven winners rather than betting on new ideas.

Also Read: Jakarta trails as Singapore tightens its grip on tech capital

Conversely, the environment for fledgling startups has become increasingly hostile. Seed-stage funding plummeted by 57 per cent to just US$214 million, while early-stage funding (Series A and B) dropped by 64 per cent to US$1.1 billion. This creates a precarious situation for the region’s innovation pipeline, as the foundation of the ecosystem is shrinking even as the top becomes more robust.

The data regarding “first-time funded” companies is particularly alarming for those hoping for a new wave of entrepreneurs. The number of companies receiving their first round of capital fell 62 per cent, from 283 in 2024 to just 107 in 2025. Investors are clearly operating with a “flight to quality” mindset, favouring companies with clear paths to profitability and established market presence.

This shift is further evidenced by the return of the mega-round. 2025 witnessed nine funding rounds of US$100 million or more, a slight increase from the seven seen in 2024. High-profile deals for firms like Airwallex, which raised US$330 million in a Series G round, and MiniMax, which secured US$300 million, have become the primary drivers of the region’s capital totals.

Also Read: From US$107M lows to a US$491M finish: SEA’s volatile 2025

The Southeast Asian funding landscape has evolved into a high-stakes arena where only those who have already breached the walls can find shelter, while the gates remain firmly shut for newcomers outside.

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Thailand enters the chip race, without challenging Singapore head-on

Thailand has formally entered Southeast Asia’s high-stakes semiconductor race, unveiling its first national roadmap aimed at transforming the country from a backend electronics hub into a strategic producer of high-value chips over the next 25 years.

The roadmap, approved on Wednesday by the newly constituted National Semiconductor Board, chaired by Deputy Prime Minister and Finance Minister Ekniti Nitithanprapas, sets phased milestones for 2030, 2040, and 2050. At its core is an ambition to reposition the country as a critical node in the regional and global chip supply chain, moving decisively beyond basic assembly into design-led and upstream manufacturing.

Also Read: Spectral is breaking Nvidia’s monopoly — one line of CUDA code at a time

Competing and complementing Singapore and Malaysia

Thailand’s strategy places it in a complementary rather than confrontational position against regional leaders Singapore and Malaysia, both of which already occupy entrenched roles in the global semiconductor ecosystem.

Singapore commands roughly 10 per cent of global wafer fabrication and chip design, underpinned by world-class R&D infrastructure and deep integration with multinational firms. Malaysia, meanwhile, dominates the outsourced semiconductor assembly and testing (OSAT) segment, accounting for 13-15 per cent of global market share.

Thailand is charting a different course. Rather than directly competing in advanced front-end fabs or cutting-edge R&D, it is targeting power electronics, automotive semiconductors, sensors, analog, photonics and discrete chips. These segments are closely aligned with its existing industrial strengths in electric vehicles, medical devices, AI data centres and smart manufacturing.

Lower operating costs, aggressive incentives and specialised industrial clusters are expected to give Thailand an edge in mid-tier, high-growth segments.

The roadmap: From assembly to fabrication

The National Semiconductor Strategy is structured around five strategic pillars:

  1. High-potential products: Prioritising power, sensor, photonics, analog and discrete chips critical to Thailand’s industrial base.
  2. Short-term strengthening: Consolidating Thailand’s existing leadership in OSAT and integrated circuit (IC) design over the next five years.
  3. Long-term upstream ambition: Gradually entering wafer fabrication, the most complex and capital-intensive stage of chipmaking, while nurturing “local champions” to reduce reliance on foreign technology.

Also Read: Asia rises in the AI chip race: China to outgrow US by 30 per cent by 2030

  1. Talent development: Allocating billions of baht to workforce training, with targets ranging from 17,500 to over 200,000 engineers by 2030 through partnerships with global universities and industry.
  2. Ecosystem building: Developing specialised semiconductor clusters in regions such as Lamphun and Lampang, backed by guaranteed clean energy, water security, streamlined regulations and semiconductor-specific trade agreements with the US, UK and EU.

The Board of Investment (BOI) is offering 15-year tax holidays, long-term low-interest financing, fast-track visas, land incentives within the Eastern Economic Corridor (EEC) and green-energy access via direct power purchase agreements. Around 70 semiconductor projects worth nearly THB 300 billion are already awaiting approval.

Why semiconductors matter to Thailand

Semiconductors are foundational to the country’s broader technology ambitions. Electronics already account for over 25 per cent of Thai exports, generating more than US$50 billion annually. As global supply chains realign– accelerated by US-China decoupling — Thailand sees chips as essential to sustaining growth and avoiding stagnation in traditional manufacturing.

Without deeper participation in semiconductors, Thailand risks being locked into low-margin assembly work while demand for chips surges across EVs, AI, IoT, data centres and advanced automation. The roadmap is also central to the government’s “Thailand 4.0” vision, which seeks to shift the economy toward innovation-led, high-value manufacturing and boost GDP growth to 2 per cent in 2026.

A sector on the rise

Thailand’s semiconductor and electronics sector has expanded rapidly over the past decade. The market grew from US$4.88 billion in 2023 to US$8.46 billion in 2025, and is projected to reach US$11.79 billion by 2030, with annual growth ranging between 7.6 and 20 per cent.

Also Read: Semiconductors at risk: The invisible threats that could break global supply chains

Between 2018 and late 2025, the country recorded 1,748 electronics investment applications worth THB 1.17 trillion (US$34.4 billion). Global heavyweights such as Infineon, NXP, Murata, Foxconn (Fiti) and others have expanded or established significant operations, reinforcing Thailand’s status as a key OSAT and automotive semiconductor hub.

The long game

While figures around US$73.5 billion in investment likely reflect broader multi-decade ambitions rather than near-term commitments, the intent is unmistakable. As BOI secretary general Narit Therdsteerasukdi noted, the semiconductor industry is on track to become a US$1 trillion global market by 2030, and Thailand intends to be more than a passive consumer.

Thailand’s journey is less about overtaking Singapore or Malaysia, and more about filling strategic gaps in Southeast Asia’s chip ecosystem. Like a master craftsman moving from assembly to design, the country is laying the groundwork to own more of the semiconductor value chain—patiently, pragmatically, and with an eye on long-term competitiveness.

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Why cloud visibility will become the next competitive advantage for ASEAN enterprises

As companies scale across AWS, Google Cloud, and Azure, hidden cloud waste becomes a costly strategic risk. Elite Cloud examines why cost transparency, paired with actionable optimisation, is now core to digital resilience.

Rather than treating cloud spend as a back-office responsibility, leading organisations are starting to manage it as an operational discipline. This aligns teams around shared data, enabling clearer decisions on infrastructure, scaling, and performance and making cloud investments easier to forecast and optimise as the business grows.

Drawing from its work with enterprises across the region, Elite Cloud observes that multi-cloud adoption is accelerating faster than visibility and cost governance. As workloads spread across providers to support resilience, compliance, and performance, leadership often loses clarity on actual usage, cost drivers, and emerging inefficiencies.

While Elite Cloud’s cloud savings report is currently AWS-first, Elite Cloud already delivers end-to-end multi-cloud consulting, optimisation, and cloud operations across AWS, Google Cloud, Azure, Alibaba Cloud, and Tencent Cloud. This regional, provider-agnostic perspective reflects how ASEAN enterprises actually operate today.

In fast-growing markets, cloud visibility is central to resilience, forecasting, and operational control — but it is only the starting point. The real advantage comes when insight is translated into continuous optimisation. As a result, organisations can expand without cloud complexity becoming a drag on growth.

The new risks created by unseen cloud waste

The cloud computing market is predicted to surpass $1 trillion by 2028. (Source: Precedence Research). As ASEAN enterprises scale across multiple cloud platforms, inefficiencies often accumulate unnoticed, frequently driven by well-intentioned teams adopting tools and services in pursuit of productivity.

According to Flexera 2025 State of the Cloud Report, up to 30% of cloud spending is wasted each year. This includes money paid for idle or under-utilised resources that rarely deliver business value. This silent leakage quietly erodes margins. Meanwhile, cloud bills continue to grow, especially as organisations chase innovation and expansion.

Unpredictable billing compounds the problem. Without clear visibility into usage and cost drivers, engineering, finance, and leadership struggle to forecast budgets or align roadmaps. Leadership tightens controls, while teams lack the data needed to justify decisions, slowing progress on both sides.

Also read: Is the future of AI decentralised? Cloud computing holds the key

Why visibility is quickly becoming the backbone of cloud governance

For enterprises looking to expand across ASEAN markets, this is more than a back-office issue — it’s a strategic risk. When leaders can’t see what they’re spending or why, cloud waste becomes a barrier to disciplined growth.

Elite Cloud’s specialists see visibility as the practical starting point for disciplined cloud governance. True cloud cost visibility means a clear, shared view of cloud usage signals and corresponding costs across cloud environments. This eliminates blind spots created by fragmented dashboards and siloed teams. Rather than relying on retrospective billing reports, organisations need continuous insight to catch inefficiencies as they emerge. In short, enterprises need real-time awareness rather than annual reviews or manual audits that cost more time and resources to accomplish.

Elite Cloud applies AI-driven precision analysis to examine workload patterns across environments. It identifies idle or oversized resources and prioritising the highest-impact optimisation opportunities. Beyond cost optimisation, Elite Cloud also supports security posture checks with hundreds of checks. Thus, it helps teams prioritise high-risk and critical issues alongside efficiency improvements.

To help teams understand how optimisation translates into real outcomes, Elite Cloud surfaces a prioritised list of opportunities, with each recommendation tied to a specific action teams can implement.  But visibility alone isn’t enough. Real value comes from turning data into action so that engineering and finance can operate from the same data foundation with alignment. In practice, visibility becomes most useful when it clearly shows what can change. 

In a typical cloud diagnostic (results vary by environment and scope), Elite Cloud identifies an estimated 28.3% cost savings potential, or roughly US$24,800 in monthly savings, with clear attribution between pricing leverage and AI-driven optimisation. Drawing on insights from more than 2,000 client engagements, the company tailors savings reports that, in some cases, surface opportunities of up to 40%. Tracking these changes over time allows teams to see how cost structures evolve as inefficiencies are removed.

Also read: Coded in your DNA: How Singapore can help avert a global data storage crisis

How transparency strengthens competitiveness for fast-growing ASEAN enterprises

For fast-growing ASEAN enterprises, transparency becomes a competitive advantage when it translates directly into better decisions. Rather than applying blanket cost-cutting measures, Elite Cloud focuses on service-level optimisation. Each cloud service is reviewed individually to identify configuration or usage inefficiencies — whether that means rightsizing instances, changing instance families, applying scheduling policies, or tuning storage lifecycles — all without compromising performance.

Elite Cloud enables this by maintaining a detailed, time-stamped record of historical data and cloud activity across connected environments. This allows teams to analyse historical usage patterns and identify cost drivers with precision. This continuous logging and instant access to insights help organisations move beyond reactive cost reviews toward proactive optimisation.

Centralised visibility further reduces operational friction, especially for teams operating across markets. With shared insights and prioritised recommendations, teams can align on what to change first and implement improvements efficiently, lowering overhead and accelerating response times.

In fast-changing markets, disciplined cloud cost control becomes a form of strategic resilience. This is especially true when optimisation is embedded into day-to-day operations. Teams that operate from shared data can detect waste earlier and optimise without compromising performance.

Where Elite Cloud believes visibility-led cloud operations are heading next

In many organisations, leaders report that a significant portion of cloud spend feels wasted due to limited visibility and weak cost control. Addressing this requires solutions that surface usage patterns, cost drivers, anomalies, and optimisation opportunities in one place.

Elite Cloud’s specialised and contextual insights are designed to help organisations strengthen their cloud posture while reducing waste at the same time. The future of FinOps in ASEAN will rely on solutions that support continuous optimisation across both financial and operational risk, not just one-off cost-cutting.

At its core, Elite Cloud’s approach to smart cloud cost optimisation is about making every dollar work harder. By combining data-driven analysis with intelligent allocation and expert validation, organisations can reduce cloud spend while maximising return on infrastructure investments — without trading off performance, reliability, or security. To get started with understanding your cloud strategy, message Elite Cloud’s expert team and get your free cloud savings report.

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The e27 team produced this article sponsored by Elite Cloud

We can share your story at e27 too! Engage the Southeast Asian tech ecosystem by bringing your story to the world. You can reach out to us here to get started.

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Top 10 UN SDG problem-based sector opportunities for Southeast Asia and Pacific startups in 2026

Southeast Asia and the Pacific region are at a critical juncture, facing unique challenges and immense innovation potential. For startups looking to build impactful and profitable ventures, focusing on problem-based solutions aligned with the UN Sustainable Development Goals (SDGs) offers a clear roadmap.

In 2026, the following 10 sectors present the most compelling opportunities.

The power of problem-based innovation

Instead of chasing fleeting trends, successful startups identify acute problems and build solutions. The SDGs provide a globally recognised framework for these problems, making them excellent targets for entrepreneurial ventures. This is not just a dry, academic-based assessment.

I live this experience daily, as I’ve spent 35 years in the region, starting, growing and exiting from 10 companies, before investing in 77 startups myself.

Top 10 SDG problem-based sector opportunities (Southeast Asia and Pacific – 2026)

  • Sustainable aquaculture and ocean health (SDG 14: Life below water):

    • Problem: Overfishing, marine pollution, and unsustainable farming practices.

    • Opportunity: AI-driven precision aquaculture, sustainable feed alternatives, ocean plastics recycling tech, and mangrove restoration monitoring.

    • Actionable insight: Focus on scalable, low-cost monitoring solutions for small-scale fishers or developing alternative protein sources from sustainable marine resources.

  • Resilient agri-food supply chains (SDG 2: Zero hunger and SDG 12: Responsible consumption):

    • Problem: Post-harvest loss, inefficient distribution, food waste, and climate vulnerability.

    • Opportunities: Cold chain logistics optimisation, farm-to-consumer digital platforms, food waste valorisation (upcycling), climate-resilient crop tech.

    • Actionable insight: Develop localised digital marketplaces connecting smallholder farmers directly to urban consumers, reducing intermediaries and waste.

  • Decentralised renewable energy access (SDG 7: Affordable and clean energy):

    • Problem: Energy poverty in remote areas, grid instability, reliance on fossil fuels.

    • Opportunity: Microgrid solutions, pay-as-you-go solar for rural households, smart battery storage, ocean/hydrokinetic energy innovations.

    • Actionable insight: Focus on modular, easily deployable renewable energy kits for islands and remote villages, paired with innovative financing models.

Also Read: As the demand for energy soars, climate tech is here to save the day

  • Circular economy for plastics and waste (SDG 12: Responsible consumption):

    • Problem: Massive plastic pollution, inadequate waste management infrastructure.

    • Opportunity: Advanced recycling technologies, alternative packaging materials (biodegradable/compostable), waste-to-energy solutions, and informal sector integration for waste collection.

    • Actionable insight: Create platforms that connect waste generators with recyclers, or develop localised micro-factories for upcycling plastic waste into valuable products.

  • Nature-based climate adaptation (SDG 13: Climate action and SDG 15: Life on land):

    • Problem: Rising sea levels, extreme weather events, deforestation, and biodiversity loss.

    • Opportunity: Ecosystem restoration tech (e.g., coral, mangrove), early warning systems for natural disasters, sustainable land use planning, carbon sequestration solutions.

    • Actionable insight: Leverage satellite imagery and AI to monitor ecosystem health and identify critical areas for restoration or protection, offering this as a service to governments or NGOs.

  • Inclusive digital healthcare (SDG 3: Good health and well-being):

    • Problem: Limited access to healthcare in rural areas, shortage of medical professionals, and high costs.

    • Opportunity: Telemedicine platforms, AI diagnostics for primary care, remote patient monitoring devices, and health literacy tools.

    • Actionable insight: Develop culturally sensitive mobile health applications that provide preventative care advice and connect patients in remote areas to medical consultations.

  • Water security and sanitation (SDG 6: Clean water and sanitation):

    • Problem: Water scarcity, contaminated sources, inadequate sanitation infrastructure.

    • Opportunity: Smart water management systems, affordable water purification tech, decentralised sanitation solutions, wastewater treatment innovations.

    • Actionable insight: Focus on low-cost, decentralised water purification systems adaptable for community use in areas with poor water quality.

  • Future of education and skills (SDG 4: Quality education):

    • Problem: Skill gaps, unequal access to quality education, and outdated curricula.

    • Opportunity: Personalised learning platforms, vocational training for green jobs, AR/VR for experiential learning, digital literacy tools for underserved communities.

    • Actionable insight: Create engaging, gamified learning modules focused on essential 21st-century skills and sustainability topics, accessible via low-bandwidth connections.

Also Read: How to tackle climate change by choosing a career in cleantech

  • Sustainable urban mobility (SDG 11: Sustainable cities and communities):

    • Problem: Traffic congestion, air pollution, inefficient public transport.

    • Opportunity: Electric vehicle charging infrastructure, micro-mobility solutions (e-bikes, scooters), intelligent traffic management, last-mile delivery optimisation.

    • Actionable insight: Develop smart routing and demand-response platforms for public transport in rapidly growing secondary cities, reducing congestion and emissions.

  • Financial inclusion and digital economy (SDG 8: Decent work and economic growth):

    • Problem: Lack of access to banking, credit, and digital payment systems for informal workers and rural populations.

    • Opportunity: Blockchain-based microfinance, digital wallets, identity verification for financial services, e-commerce platforms for local artisans.

    • Actionable insight: Build simple, secure digital payment solutions tailored for informal vendors and small businesses, enabling them to participate more fully in the digital economy.

Call to action

The problems are clear, and the opportunities for impactful innovation in SE Asia and the Pacific are immense. If you’re building a solution in any of these critical SDG-aligned sectors, let’s connect.

DM me to arrange a call to discuss how your startup can capitalise on these opportunities.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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How Gemini supercharges the Google Workspace you already use

See how Google Workspace with Gemini tackles email overwhelm, meeting overload, and research bottlenecks with AI that lives where you already work.

Most founders start the day the same way: clearing emails in the morning, moving through back-to-back meetings by midday, and making dozens of small decisions in between. By the end of the day, the calendar is full and the inbox is quieter and yet, progress feels harder to point to. Time is spent coordinating, catching up, and reprocessing information rather than doing the work that actually moves the business forward.

For solo founders, project managers, marketing teams, and small business owners who spend most of their day inside Google Workspace, this pattern is familiar. The tools are there, but the work often feels heavier than it should.

AI is often positioned as the answer, yet many tools feel disconnected from how work actually happens. They sit outside existing workflows or require teams to adopt new platforms just to get started. What’s missing is context. This is where Gemini takes a different approach, bringing AI directly into the tools teams already rely on.

Google Workspace supports everyone from solo founders to 50-person teams who run their businesses inside Gmail, Docs, Sheets, and Meet every day. This article looks at how those teams are using Gemini within their existing Workspace tools to reduce everyday friction with practical examples that show how work can become clearer, faster, and more focused without changing how teams operate.

Context-based operations support with Gemini

See how Google Workspace with Gemini tackles email overwhelm, meeting overload, and research bottlenecks with AI that lives where you already work.

Rather than introducing a new tool to learn, Gemini is built directly into Google Workspace, working inside the same Gmail, Docs, Sheets, Meet (and more) environments teams already use every day. The interface stays familiar, as do file access, permissions, and sharing rules. What changes is how quickly teams can move through information.

Within each Workspace app, Gemini appears in a side panel that provides quick summaries, drafts, and contextual help without pulling users out of their task. It can surface key points from long email threads, suggest first drafts in documents, or help organise information in spreadsheets—all while staying anchored to the work already in progress.

For questions that span multiple tools, the Gemini app adds a broader layer of context. It allows teams to connect information across Drive, Gmail, and Docs—such as locating a specific proposal and summarising related conversations—without manually searching through files or inboxes.

For deeper work, tools like NotebookLM and Google Vids extend this support further. NotebookLM helps teams synthesise research and internal documents into source-backed insights, while Google Vids makes it easier to turn ideas and presentations into simple video content. Together, these tools position Gemini as an integrated layer across Workspace, supporting day-to-day execution as well as moments that require deeper focus.

Also read: AI for SMEs: Indonesia and Google partner on Gemini Academy

Case study #1: Addressing email overwhelm and the endless inbox battle

See how Google Workspace with Gemini tackles email overwhelm, meeting overload, and research bottlenecks with AI that lives where you already work.

For most teams, this shift becomes most visible in the place where work begins and ends each day: the inbox. You step out of a meeting to dozens of unread emails—clients waiting on updates, internal threads needing replies. Half an hour goes into catching up, another into drafting responses, and by lunch, little of the work that actually moves the business forward has started. For many founders and small teams, email has become a daily bottleneck.

Gmail with Gemini reduces that friction. Instead of scanning long threads, teams can use smart summaries to surface key decisions, action items, and open questions in seconds. A prompt like “Catch me up on the Project Atlas emails” highlights what matters, with links back to the source for quick verification.

When replies are needed, Gemini supports context-aware drafts that draw from past emails, Drive files, and recent meeting notes. Responses reflect existing communication styles and are grounded in the latest information, saving time without sacrificing clarity or tone. Priority emails are easier to manage as well, with intelligent labeling, reminders, and follow-ups helping important messages rise to the top.

The impact is practical. Customer-facing teams may reduce drafting time while staying responsive. For most teams, it starts small. They begin the day by asking Gemini to summarise emails by project, let it adapt response templates for client replies, and use the Gmail side panel to quickly check context from Drive and earlier conversations. 

Ready to conquer your inbox? Explore what Google Workspace with Gemini can do for you.

Case study # 2: This meeting should have been an email (or document)

However, much of what fills the inbox starts earlier during meetings.

The morning inbox often reflects what happened the day before. Many of the follow-up emails waiting for attention are the result of meetings where decisions weren’t clearly captured. What felt like a productive call at midday shows up the next morning as more work to untangle.

Back-to-back meetings are often the source of a good problem; high productivity means meeting targets in the long run. However, as modern work requires coordination between cross-border teams, there is a need for reduced friction in communicating. Teams need to be more effective in multi tasking notes, tracking action items, and capturing decisions in real time. This reduces the need for follow-ups, and ensures that everyone is on the same page with next steps.

See how Google Workspace with Gemini tackles email overwhelm, meeting overload, and research bottlenecks with AI that lives where you already work.

Google Meet with Gemini helps to reduce this friction at the source. With “Take notes for me” enabled, Gemini automatically captures key discussion points as the meeting unfolds, highlights decisions, and identifies action items. Instead of raw transcripts, teams receive structured summaries that reflect what mattered without relying on one person’s notes.

These summaries are saved directly to Drive and easy to share. For remote teams, real-time translated captions, available across more than 60 languages, help ensure everyone has access to the same information, regardless of location or language.

Where Gemini’s value compounds is often seen after the meeting. Summaries can be referenced when drafting follow-up emails in Gmail or pulled into project updates in Docs, reducing repetition and preserving context across tools. The same information no longer needs to be retyped, re-explained, or reinterpreted. 

As a result, teams spend less time documenting and more time listening. Participants stay present in conversations, knowing decisions and next steps are being captured accurately. More importantly, fewer meetings are needed to revisit or clarify decisions.

Make every meeting count. Try Google Workspace with Gemini features today.

Case study # 3: Streamlining expansion without the learning curve

To stay ahead, founders often need to expand their client base to unknown territories. Researching a new market or vendor often turns into a pile of industry reports, docs, and links. It often slows teams down because relevant information is scattered across too many sources.

NotebookLM functions as a personal research workspace built around your own materials. It helps by understanding dense material and synthesising data into actionable insights. Teams can upload PDFs, Google Docs, Slides, and web links—bringing together internal strategy documents, market research, competitor information, and customer feedback in one place. Each source can handle large volumes of text, allowing teams to work with full reports rather than summaries or excerpts.

See how Google Workspace with Gemini tackles email overwhelm, meeting overload, and research bottlenecks with AI that lives where you already work.

What sets NotebookLM apart is that it stays grounded in source material. Every response is generated strictly from the documents uploaded and includes citations that link back to the original source. This makes it easier to verify insights, trace decisions to evidence, and avoid “hallucinated” conclusions. 

Multiple sources (with the processing power of up to 500,000 words per source) can be referenced together, allowing teams to synthesize insights across documents without manually cross-checking. When reading isn’t practical, NotebookLM can take its findings and convert it into an audio overview which offers a way to absorb complex material on the move.

In practice, teams use NotebookLM to speed up decision-making. During strategic planning, financial reports and market analyses are distilled into clear summaries backed by data. For vendor evaluations, RFPs, pricing, and compliance documents can be compared side by side. Sales teams turn product documentation and competitor materials into clear positioning points tailored to specific customer segments. 

The shift is subtle but meaningful. Instead of spending days moving between documents, teams move more quickly from research to interpretation. Research moves faster and decisions are made with clearer reference to evidence without adding a new workflow or learning curve.

Also read: Architecting AI Factories to solve the enterprise data paradox

Addressing the invisible tax on modern work with real results

Small implementation efforts can compound into tangible real results down the line. The progress becomes tangible as AI is integrated over time to real workflows. 

This is where Gemini operates quietly within Google Workspace. It supports the repetitive parts of work—summarising threads, drafting first passes, organising notes, and carrying context across email, meetings, and documents—while leaving judgment, creativity, and decision-making firmly with the team. Everything remains reviewable and adjustable, functioning as a faster starting point rather than a final answer.

Pain Point Gemini Solution Primary Benefit
Inbox overload and slow responses Smart summaries and context-aware drafts in Gmail Faster replies with less cognitive load
Unclear meetings and repeated follow-ups “Take notes for me” in Meet with shared summaries Clear decisions, fewer clarification meetings
Research spread across too many sources NotebookLM’s source-grounded synthesis Faster, better-informed decisions

In practice, this approach has supported organisations operating at very different scales. In the Philippines, Google Workspace helped a regional convenience store chain expand rapidly during the pandemic, enabling remote training for over 1,000 workers, supporting far-flung communities, and improving operational efficiency.

Further, a large logistics and last-mile delivery provider uses Workspace to coordinate a 24/7 network across tens of thousands of employees, maintaining security while improving daily efficiency.

Finally, an agricultural technology and irrigation equipment manufacturer connected teams across rural regions, allowing faster coordination between field staff and leadership and enabling more timely support for farmers.

Across sectors, the pattern is consistent: when work is clearer and better connected, teams move faster with less friction.

Start tomorrow with a small step

Adopting AI does not require a big shift or a new way of working. It can start with something small and immediately useful.

Three Gemini prompts to try today

  • In Gmail: “Summarise the emails from [client name] this week and highlight any action items.”
  • In Docs: “Write a one-paragraph blog post introduction about the importance of productivity for small teams.”
  • In Meet: During a meeting, turn on Take notes for me to automatically capture key points, decisions, and next steps.

Pay attention to what changes when you recover even 30 minutes of your day.

Over time, the teams that benefit most will be the ones that integrate AI thoughtfully, using it to support how they already operate rather than replace it. With Gemini built into Google Workspace, the work remains yours—only with less friction, clearer context, and more time to focus on what matters most.

Ready to supercharge your Workspace? Gemini is available to Google Workspace customers on the Starter, Standard, and Plus plans. For teams looking to experience Gemini fully integrated across Gmail, Docs, Sheets, Meet, Drive, and more, the Standard plan offers the most complete balance of features. Visit their website to upgrade or learn more.

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The e27 team produced this article sponsored by Commission Junction

We can share your story at e27 too! Engage the Southeast Asian tech ecosystem by bringing your story to the world. You can reach out to us here to get started.

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