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ASEAN’s EV race: Indonesia rises 49 per cent but lags behind Vietnam and Thailand

Indonesia’s electric vehicle (EV) sector experienced a sharp  49 per cent year-to-date (YTD) growth through Q3 2025, contrasting significantly with a 11 per cent contraction in the country’s overall light vehicle (LV) market. These findings were highlighted in the PwC ASEAN-6 eReadiness 2025 report, which analyses consumer sentiment and market readiness across the region.

While the total industry volume (TIV) for light vehicles across the ASEAN-6 bloc remained relatively stable, dropping only 1.5 per cent overall, Indonesia’s automotive sector faced a significant downturn. This contraction was primarily driven by increased luxury vehicle taxes, reduced government expenditure, and a weakening rupiah, which collectively suppressed purchasing power amidst economic instability.

Also Read: Electrifying Southeast Asia: Unleashing the radical potential of electric vehicles

Despite the challenging environment for conventional vehicles, EV adoption in Indonesia reached 18 per cent of total vehicle sales, slightly exceeding the ASEAN average of 17 per cent.

Lukmanul Arsyad, PwC Indonesia Industrials and Services Leader, confirmed the divergent trends: “In the midst of the 11 per cent contraction in the Indonesian automotive market in YTD Q3 2025, electrification is moving in the opposite direction.” He added that the segment’s growth confirms a “significant opportunity for EV acceleration,” bolstered by tax incentives and battery investment, even as the conventional market is under pressure.

However, Indonesia’s 49 per cent EV growth rate trailed the overall ASEAN rise of 62 per cent. Regional counterparts displayed more aggressive electrification, with Thailand and Vietnam recording growth rates of 45 per cent and 84 per cent, respectively.

Furthermore, Vietnam and Singapore showed standout light vehicle growth, recording +18 per cent and +25 per cent respectively, supported by EV incentives, registration policies, and economic strengthening.

Consumer satisfaction and skepticism

Indonesian EV owners demonstrate high loyalty, with 99 per cent reporting satisfaction with their vehicles, marking the highest satisfaction rate across the ASEAN region (up from 93 per cent in PwC’s report last year). This satisfaction is broadly attributed to quicker charging times (50 per cent) and lower operational costs (47 per cent) across ASEAN users.

Also Read: How electric luxury cars are reshaping the industry

Despite this high satisfaction, 33 per cent of Indonesian EV owners are considering reverting to internal combustion engine (ICE) vehicles. The primary reasons cited for this potential reversal are higher-than-anticipated maintenance costs (71 per cent), driving experiences that did not meet expectations (61 per cent), and insufficient range (52 per cent).

For the 70 per cent of Indonesian respondents identified as EV prospects, price remains a critical barrier. Nearly half (48 per cent) of prospective users in ASEAN-6 expect prices to be under US$46,000, with 15 per cent specifically interested in the low-price segment starting below US$11,000. Sceptics, comprising 17 per cent of the Indonesian market, cited limited range (55 per cent), battery durability concerns (53 per cent), and charging time (42 per cent) as their primary concerns.

Infrastructure gap looms large

The PwC report assessed ASEAN nations on their EV readiness across metrics, including supply, demand, government incentives, and infrastructure availability. Indonesia showed progress, with its overall EV readiness score increasing to 2.8 (out of 5) in 2025, up from 2.0 the previous year.

The most significant improvement was recorded in the government incentive dimension, which jumped to 4.0, making Indonesia the country with the highest incentive score in the ASEAN-6 bloc. Furthermore, consumer demand remains robust, scoring 3.7.

However, the success of the transition is constrained by significant structural deficiencies, particularly in infrastructure. Indonesia’s infrastructure score stands at a low 1.4, significantly trailing Singapore’s score of 4.3. Supply chain readiness in Indonesia is also noted as relatively low at 2.3, below Vietnam’s score of 3.0.

Also Read: EV adoption in the Philippines gains momentum, but challenges in financing and technicalities remain

Arsyad concluded, “With a solid policy foundation and the highest incentives in ASEAN at 4.0, Indonesia has a significant opportunity to attract investment and accelerate the EV transition. However, success will depend on closing the infrastructure gap… as well as strengthening the supply chain. These structural gaps underscore the urgency of coordinated action to maintain momentum and secure Indonesia’s competitive position in the region.”

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Startups, meet geopolitics: Why your next risk isn’t a competitor – it’s the supply chain

For Southeast Asian founders and investors, 2025 presents a powerful paradox. We’re living in a time of extreme volatility—geopolitically, climatically, and technologically. Yet, in that volatility lies opportunity.

For decades, supply chains were a backend function—something startups outsourced, optimised, or ignored. But this assumption no longer holds. In today’s world, supply chains aren’t just operational—they’re strategic, visible, and investible. They define your startup’s resilience, sustainability, and ultimately, its valuation.

At the Fosus Asia Pacific Supply Chain Sustainability Summit 2025, I presented why global trade is shifting under the weight of multipolarity, climate change, and AI-driven digitalisation. For Southeast Asian founders, these aren’t distant megatrends. They’re the tectonic forces shaping how you build, scale, and exit in this decade.

Through this article, I hope to shine light on the opportunities startups and founders like yourself can capture in this geopolitically volatile world.

Multipolarity: Startups can’t be neutral in a fragmenting trade world

In a multipolar world, neutrality is a myth. The post-Cold War era of globalism, led by US-dominated institutions like the WTO, is fracturing. Regional blocs are replacing multilateral consensus.

  • BRICS+ now includes not just Brazil, Russia, India, China, and South Africa, but also Indonesia, Egypt, and Saudi Arabia—emerging as a counterweight to the G7.
  • The Regional Comprehensive Economic Partnership (RCEP) ties together ASEAN with China, Japan, and Australia, unlocking intra-Asian growth.
  • The Indo-Pacific Economic Framework (IPEF), led by the US, focuses on digital standards and clean economy norms.

For SEA startups exporting hardware, electronics, or even food products—this fragmentation means regulatory balkanisation. You’ll face divergent data privacy rules, compliance requirements, and tariff barriers based on which markets or investors you align with.

To give an example, if your supply chain touches Taiwan, Singapore, India, and Europe—you’re no longer just managing logistics. You’re navigating a complex geopolitical chessboard. And you need to be good at it.

Also Read: Rethinking supply chains and trade in Southeast Asia amid global tariffs

Trade is a weapon, and you’re probably in the crossfire

Startups relying on AI chips, electric vehicle parts, or rare earths need to know this: access to critical resources is now political.

  • In December 2023, China banned the export of rare earth extraction technologies, reinforcing its grip on materials that power EVs, drones, and smartphones.
  • In early 2025, the US expanded AI chip export controls, placing Southeast Asian nations into “tiered compliance categories” that limit access to cutting-edge compute for data centres and LLMs.
  • Ukraine peace talks now include rare earths in the negotiation table, which the long-awaited deal on the U.S.-Ukraine Reconstruction Investment Fund was recently signed in May 2025.
  • Grain shipments out of Ukraine are conditional.
  • LNG is rerouted via Singapore due to energy realignments in Europe.

These aren’t abstract events. They will shape your cost of goods sold, your product timelines, and whether your next big AI product even gets the compute power it needs.

So ask yourself: is your startup’s tech stack or component source geopolitically vulnerable?

Climate change will break your supply chain (or rebuild it smarter)

The IPCC’s 2023 report made clear: global infrastructure—especially its ports and coastlines—is highly vulnerable to extreme weather.

Take the Panama Canal drought in 2023. El Niño triggered severe water shortages, reducing ship capacity from 50 feet to 44 feet. Vessels had to offload cargo. Shipping delays stretched for weeks. Costs ballooned—groceries, parts, everything.

If you’re a founder building a physical product in the SEA region, and you don’t have climate disruption contingencies—you’re already behind.

But here’s the upside: climate change is also opening up new frontiers.

  • Arctic trade routes are becoming navigable, slashing 30–40 per cent off shipping time between Asia and Europe.
  • Countries like Russia are investing in Arctic infrastructure. The Northern Sea Route could become the next BRI. Who will build the predictive shipping platforms, port automation systems, and insurance products for these new lanes? That’s startup territory.

Sustainability isn’t just policy—it’s a funding advantage

Climate regulation is no longer a regulatory burden. It’s a market signal and a capital attractor.

  • The IMO’s carbon reduction targets and the EU’s Carbon Border Adjustment Mechanism (CBAM) mean your startup needs a carbon data story.
  • If you’re in manufacturing, logistics, or agri-tech, expect Scope 3 emission disclosures to be part of tender requirements, partnerships, and funding due diligence.
  • Green shipping corridors like Singapore–Rotterdam are leading the way in scaling zero-emission shipping, with clear investor interest.

If your startup contributes to carbon tracking, waste-to-value loops, or port-side optimisation, you’re building not just a business—you’re de-risking national infrastructure. Investors are watching.

Also Read: Enhancing cyber supply chain resilience: A vision for Singapore

AI and digitalisation: The supply chain itself is becoming smart

If you think AI is just for apps, think again. It’s transforming the physical layer of how trade works.

  • 77 per cent of WEF Lighthouse Factories now use analytical AI for predictive maintenance and logistics optimisation.
  • Generative AI is already being used to automate procurement workflows, simulate design specs, and validate manufacturing feasibility.

Midea in China, for instance, slashed product design lead times by 45 per cent using an in-house PLM platform. That’s not a SaaS unicorn—that’s what smart manufacturing looks like in 2025.

Meanwhile, Xiaomi’s Su7 EV factory has gone fully “dark”—718,000 sqm of space, 700 robots, only 30 humans. Car produced every 76 seconds.

The opportunity? Founders building for factory intelligence, robotics coordination, predictive quality control, or blockchain-tracked ESG compliance are sitting on untapped verticals.

DAOs, tokenised trade, and the borderless supply chain

Enter the next frontier: Decentralised Autonomous Organisations (DAOs).

Imagine a smart contract-based procurement system that doesn’t rely on a central platform—but executes payments, delivery terms, and ESG verification automatically. With blockchain as a backbone, carbon data becomes immutable. Trade financing becomes instantaneous. Supplier compliance is no longer manually audited—it’s verified on-chain.

Sounds fringe? Ethereum did it. Supply chains will do it next.

And if you’re building infrastructure for DAOs, smart contract standards, or cross-border digital trust layers—you’re not early. You’re right on time.

To conclude: In 2025, supply chains are a founder’s edge

At the Fosus Summit, I said that supply chains are no longer invisible—they’re now geopolitical chess pieces, climate resilience testbeds, and digital battlegrounds.

Founders who master this space—who understand that the new battlegrounds of commerce are not only price and product but route, regulation, and resilience—will lead the next generation of SEA unicorns.

And investors: if your thesis doesn’t include supply chain resilience, digital trade infrastructure, or decarbonisation platforms, you may be underestimating where the next breakout opportunity will come from.

Supply chains and geopolitics are no longer in the back office anymore. We’re at the frontlines.

Follow ‘Geopolitical Action 4 Leaders‘ for actionable insights in a Geopolitically VUCA world.

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The water crisis in Asia: How technology can make a difference

Asia, home to over 60 per cent of the global population, is facing one of the most pressing environmental challenges of the 21st century—water scarcity. According to the World Resources Institute (WRI), 12 out of the 17 most water-stressed countries in the world are in Asia, with nations like India, Pakistan, and Bangladesh experiencing severe water shortages exacerbated by climate change, rapid urbanisation, and population growth.

As the region continues to industrialise and its population increases, demand for water is expected to rise dramatically. In this context, innovative technologies are emerging as critical tools to address Asia’s water crisis and create sustainable water management systems that can meet future demands.

The scope of Asia’s water crisis

Asia’s water crisis is multifaceted, involving both physical water scarcity and economic water scarcity. Physical water scarcity occurs when water resources are insufficient to meet demand, while economic water scarcity results from a lack of investment in water infrastructure and management systems. According to the Asian Development Bank (ADB), the region needs to invest over US$800 billion in water infrastructure by 2030 to address these challenges.

The agricultural sector, which accounts for 70 per cent of the region’s water usage, is particularly vulnerable. Many countries in Asia depend heavily on irrigation for their food production, and unsustainable agricultural practices have led to over-extraction of groundwater and degradation of water quality.

Additionally, rapid urbanisation has put immense pressure on water resources in cities, with megacities like Delhi, Jakarta, and Bangkok experiencing acute water shortages during dry seasons.

The role of technology in water management

Innovative technologies are now playing a pivotal role in addressing these challenges by improving water efficiency, reducing waste, and enhancing sustainability. Among the most promising technologies are blockchain, IoT (Internet of Things), and artificial intelligence (AI), which together form a powerful combination for tackling water scarcity.

Also Read: Climate conferences won’t save us: How to start taking action all year round (Part 1)

Blockchain technology, known for its decentralised and immutable nature, is being utilised to enhance transparency and accountability in water resource management. By using blockchain, stakeholders can track water usage, distribution, and quality in real-time, ensuring that resources are allocated efficiently and equitably. For example, Dubai’s Water Authority has implemented blockchain to monitor water consumption and detect leaks in real-time, reducing water waste and ensuring more sustainable usage.

Blockchain companies are also pioneering new avenues for investing in water sources, creating an additional layer of nuance to solving infefficiencies in sustainable water management. At LAKE, individuals can invest directly in water sources through the platform’s launchpad, essentially becoming shareholders in these critical resources.

This model unlocks the potential for increasing water availability and generating value for investors, providing an innovative approach to meet the growing demand for water in Asia and beyond. By linking capital with water conservation efforts, blockchain technology can empower sustainable management systems and help address the region’s water scarcity in more meaningful ways.

In a region where corruption and mismanagement often plague water distribution systems, blockchain offers a reliable solution for verifying transactions and ensuring that water resources reach the communities that need them most. Smart contracts, enabled by blockchain, can automate water distribution based on real-time data, reducing human intervention and inefficiency.

IoT and AI for smart water grids

IoT and AI are also transforming water management by enabling the creation of smart water grids. IoT sensors can monitor water levels, detect leaks, and assess water quality in real-time, providing actionable data that can inform decision-making. In cities like Singapore, which is often hailed as a model for water sustainability, IoT sensors are used to monitor the city’s water supply, ensuring that no water is wasted and that consumption patterns are optimised.

AI algorithms can analyse this data to predict water demand, identify inefficiencies, and suggest solutions. For example, AI can forecast future water needs based on weather patterns, population growth, and economic activity, allowing governments and utilities to plan for shortages and implement conservation measures in advance.

Desalination and water recycling technologies

In coastal regions of Asia, where freshwater resources are scarce, desalination is often proposed as a solution. However, it is not without significant drawbacks. Desalination processes can harm marine ecosystems, disrupt fish populations, and result in a high environmental cost.

Also Read: Balancing economic growth and climate action: Decarbonising SEA’s built environment

While advances in membrane technology have made desalination more energy-efficient, these environmental risks make it a less viable long-term option for sustainable water management. A more balanced approach would focus on reducing water demand and improving water efficiency before turning to such ecologically damaging methods.

Similarly, water recycling technologies are being deployed in countries like Singapore, where reclaimed water, known as “NEWater”, is used for industrial purposes and even treated for human consumption. These technologies are helping to close the water loop, ensuring that every drop of water is used as efficiently as possible.

Asia’s path to sustainable water management

While technology offers promising solutions, the adoption of these innovations requires strong political will, investment, and public-private partnerships. Governments in Asia must prioritise water management in their national development strategies, investing in infrastructure and creating regulatory frameworks that encourage innovation. The private sector also has a crucial role to play, particularly in financing and developing new technologies.

For example, Japan’s Ministry of Economy, Trade, and Industry (METI) has launched initiatives to support the development of smart water technologies, while companies like Panasonic and Hitachi are pioneering water-efficient solutions for both urban and rural areas. Similarly, in India, government initiatives like the Jal Jeevan Mission aim to provide clean water to every household by 2024, leveraging technology to monitor water distribution and ensure transparency.

Asia’s water crisis is complex and urgent, but innovative technologies offer a path forward. Blockchain-enabled transparency and AI-powered smart grids offer the tools necessary for sustainable water management; however, the successful implementation of these technologies will depend on collaboration between governments, the private sector, and civil society. By embracing these innovations, Asia can not only address its current water challenges but also build a more resilient and sustainable future for generations to come.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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How leaders are redesigning belonging for Southeast Asia’s entrepreneurs

For years, Southeast Asia’s entrepreneurial culture has been defined by speed — raising fast, building fast, scaling fast. Founders learned to survive by keeping up with the pace. But beneath the noise of acceleration, something quieter, more human, has been reshaping the landscape.

Entrepreneurs are craving connection, not just contacts. Meaning, not just metrics. Belonging, not just business.

And at the centre of this shift is a new kind of leader: The community architect — someone who doesn’t just bring people together, but designs how people grow within a shared space.

One of the most compelling examples of this emerging leadership is found in Singapore’s Rainmaker community, shaped by Richard Giam, whose approach reflects a broader cultural movement transforming how entrepreneurs interact, learn, and evolve.

The networking session that didn’t feel like networking

At a recent Rainmaker gathering, attendees walked in expecting the usual: fast-paced introductions, surface-level exchanges, and business card juggling.

Instead, the room was arranged in circles. The tone was reflective, not rushed. And the focus was on listening, particularly to those who often go unheard in typical networking environments.

The session was intentionally designed for introverted entrepreneurs.

Extroverts in the room found themselves sitting in silence, learning to listen rather than lead. Introverts found themselves speaking without interruption for the first time at a business event. Conversations deepened. People slowed down. Reflection replaced performance.

These outcomes weren’t accidental. They were crafted.

Giam didn’t host an event, he engineered an environment.

This is community architecture: Designing the room so the room can change the people.

How a hawker stall shaped a community architect

Giam’s ability to read people didn’t come from textbooks or workshops. It came from growing up in a hawker family, where human behaviour was on display every single day — stress, resilience, survival, connection. His corporate years were layered in business development, major-donor fundraising, and the emotional intelligence required to build trust with people from vastly different backgrounds.

Entrepreneurship then sharpened a skill many overlook: The ability to create safe spaces where people feel seen.

Rainmaker’s 600-strong network isn’t built on marketing funnels. It’s built on trust, values, consistency, and culture, and culture is something you shape intentionally, not accidentally.

Also Read: Culture-led marketing: Helping partners activate community moments at scale

Belonging is becoming the new currency

What Giam has created is not unique in intent, but it is unique in execution.

Across Singapore, Malaysia, Indonesia, and the Philippines, communities are beginning to structure themselves not around information, but around identity.

People are joining:

  • Groups for founders exploring clarity and reinvention.
  • Speaker communities practising communication and visibility.
  • AI and digital transformation circles navigate new technologies together.
  • Peer-learning tribes sharing financial literacy and market knowledge.

These communities aren’t growing because of content.
They’re growing because of belonging.

The shift is subtle, but profound:

People don’t join communities to learn something. They join to become someone.

This is the “cult-ure” shift — not cult in the fanatical sense, but in the cultural sense: Shared identity, shared language, shared rituals, shared growth.

The community architects behind the shift

Giam isn’t the only one designing belonging in this way.

In the speaking landscape, Speakers Society — which I co-founded together with community builder Kelly Kam — emerged from the belief that people improve not by consuming advice, but by practising in safe, structured environments. Growth comes from showing up repeatedly, receiving feedback, and learning collectively. It’s a community that behaves more like a training ecosystem than a classroom.

Across female entrepreneurship, I’ve seen the same pattern. Women founders don’t gather for tactics — they gather for clarity, confidence, identity realignment, and the emotional support that strengthens their leadership. These spaces often look less like business groups and more like growth circles.

In AI and digital learning, communities form to help people decode technological change. No one wants to navigate emerging tools alone; people instinctively seek out rooms where curiosity is shared, and uncertainty becomes less intimidating in collaboration.

Also Read: Navigate in a cookie-less world, leverage AI and think community-first

Different verticals. Different audiences. Different intentions. Yet the underlying architecture is unmistakably the same.

TEDx chapters worldwide show this — ideas creating micro-communities around storytelling and shared purpose. Toastmasters clubs have thrived for decades because transformation happens in ritual, repetition, and collective encouragement. Even e27’s own ecosystem has long served as connective tissue, fostering a sense of shared identity among founders navigating Southeast Asia’s evolving tech landscape.

Communities don’t succeed because of their topic. They succeed because someone intentionally shapes the environment in which humans grow.

Giam does this in the business world. Kam and I do this in the speaking and developmental landscape. Founders, educators, technologists, and facilitators across SEA are doing it in their own spheres.

Together, they form a new layer of cultural infrastructure in the region.

Why this moment matters

Why is this happening now?

A few converging forces explain the rise of community architects:

  • Entrepreneurial isolation in a world of solopreneurs and distributed teams.
  • Information overwhelm is making curated environments more valuable.
  • Post-pandemic behaviour shifts, where people prioritise meaning over speed.
  • Accelerating AI, which makes human connection feel more essential.
  • A regional hunger for reinvention, driven by economic and technological change.

Entrepreneurs don’t just want strategies anymore.
They want spaces where they can learn, grow, and feel human again.

This is why the leaders who shape these spaces matter.

The invisible infrastructure: What makes community work

Despite appearing organic, strong communities rely on structure:

  • Rhythm
  • Ritual
  • Shared norms
  • Emotional safety
  • Behavioural design
  • Guided interaction
  • And increasingly, digital systems that support consistency

Culture makes people stay. Structure makes a community last.

This combination explains why certain ecosystems feel magnetic, and why others collapse quickly.

Also Read: Rethinking communication, connection, and empathy in the age of AI

The future of entrepreneurship in Southeast Asia will be built on community

As technology accelerates and the world becomes more automated, entrepreneurs will increasingly rely on the one thing AI cannot replicate: A human connection built on trust, identity, and shared transformation.

And the people who know how to build these environments — like Giam, Kam, and countless other quiet architects across the region — are shaping the next era of entrepreneurial life in SEA.

Different communities. Different missions. Different cultures.

But all contributing to a bigger truth: Belonging is becoming the new operating system for growth. And the leaders who design that belonging will define the future of entrepreneurship in Southeast Asia.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Eluvo raises fresh capital to fix Philippines’s broken women’s healthcare system

Eluvo, a health-tech startup focusing on women in the Philippines, has closed a funding round led by Foxmont Capital Partners.

The transaction details remain undisclosed.

The money will be used to accelerate the growth of the startup’s doctor-led, women-led healthcare clinic in the archipelago, according to a statement.

Also Read: Foxmont secures US$30M in Fund III first close with Grab, DGGF as investors

The Philippines faces several acute systemic healthcare problems, including rising costs, limited specialist availability, and cultural stigmas that frequently deter women from seeking necessary support. The country underperforms against regional peers in nearly all measures of sexual and reproductive health tracked by the UN Population Fund, despite having established regulatory frameworks. Compounding this issue, 46-58 per cent of women report difficulty navigating the conventional healthcare system, highlighting significant structural obstacles.

Eluvo was launched to tackle these issues. It aims to deliver quality, personalised, and stigma-free healthcare across every stage of a woman’s life, integrating clinical expertise, evidence-based diagnostics, and digital access. It offers a modern, personalised, and premium standard of care across fertility care, sexual health, hormone health, family planning, pregnancy & postpartum care, and perimenopause & menopause support.

Eluvo brings “consultations, diagnostics, and treatment together in one location,” supported by omnichannel care and designed to be part of a woman’s lifestyle rather than a sterile medical experience. The approach is encapsulated in the “Talk, Test, Treat model,” an intuitive pathway designed to reframe healthcare as proactive and personalised. This involves compassionate, “stigma-free conversations” led by women-focused providers (Talk); accessible diagnostics through both at-home kits and in-clinic assessments (Test); and evidence-based, tailored treatment plans (Treat).

Strategic partnerships and expansion

To strengthen its leadership in fertility services, Eluvo has established a partnership with GenPrime, a premium fertility clinic with a proven track record across Southeast Asia, China, and the US. This collaboration expands access to “world-class” fertility services by bringing high-end, modern facilities to an underserved market.

The institution is led by Dr Jaycy Olivarez, an OB-GYN who draws on deep personal insight, having undergone IVF herself, providing both professional expertise and an understanding of the patient journey.

Also Read: The most-funded healthtech startups in Southeast Asia: A decade in review

Eluvo has already opened its first clinic in Parqal, Aseana City, offering a safe and empowering environment. Proceeds from the funding round will be channelled into the next phase of growth across Metro Manila. This expansion reflects the company’s commitment to making “top-notch healthcare more widely available” while maintaining the personalised, high standard of care established by the brand.

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