At IVITECH.Drive, we work directly with South Eastern Asian drivers. We provide them with new, safe and eco-friendly electro bikes so they can maintain their work in ride-hailing and public transportation across the country. Of course, before we entered the markets, we were analysing which type of e-bikes would fit. While it was clear that the bikes should run on electricity, there were many gaps to research regarding other issues. 

But first, why e-bikes?

Let’s start with the maintenance. Even though the starting price of e-bike might be the same or even higher, they are much cheaper to own. Electricity costs less than gas, which is getting more expensive all the time. 

Second advantage is the lower risk of breaking its parts due the simplicity of construction. Here we come to the third advantage – simple construction means simple controls. 

But the main thing is the ecology. Of course, electric bikes are way more eco-friendly than the fuel ones. And that’s why the government of Indonesia wants to get up to 2.5 million e-bike drivers by 2025. 

Also, e-bikes are known for saving time. Charging or replacing the battery takes less time than refuelling. 

Is there any practical difference between bikes with swappable and rechargeable batteries? 

Well, it’s the way you charge your bike. Having a swappable battery means that you can insert a new one when the old one is dead. It’s fast, simple and easy. 

Also Read: Electrifying Southeast Asia: Unleashing the radical potential of electric vehicles

Rechargeable batteries have to be recharged. It means you have to come to the charging station once your battery is close to death. 

The main advantage of rechargeable batteries lies in their capacity, which is bigger compared to swappable batteries.

Swappable batteries should be recharged, too – but you don’t have to wait for it. You just come to a station, take out the drained battery and insert a new one – it is a matter of minutes. 

What is greener 

Even though both versions of bikes are considered to be eco-friendly, bikes with swappable batteries happen to be greener. 

The reason is the mechanics that the batteries are built on. The health of the battery drains with every single cycle, and you will still have to change it when the time comes. All built-in bike batteries are using the fast charging method (because with usual charging it would take way more time to get to 100 per cent), which is damaging them and reduces the capacity. 

Damaged and drained batteries can no longer be used, and produce a lot of non-recyclable waste. When it comes to a swappable battery, the amount of cycles that it goes through is much less, so its health remains at good rates for a longer time. 

What about the infrastructure? 

Another reason why we decided to provide our Indonesian drivers with swappable batteries is the simplicity of infrastructure implementation. Charging stations are more expensive to build, while it doesn’t take many resources to open spots for battery replacement. Yes, the government and SMEs are investing in developing electric transportation, which includes building charging stations, but it takes time while swapping is available now. 

Fast charging infrastructure is more expensive and takes longer to be built. Given the environmental situation we are in – particularly in Indonesia – there is not a moment to lose in switching to environmentally friendly transportation. 

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Mober, a green logistics company in the Philippines, recently raised US$6 million through a mix of equity and convertible notes, led by Singapore VC firm Clime Capital, to acquire 238 electric vehicle (EV) units by 2025 and develop a new charging yard in Pasay City.

The company is also advancing its technological capabilities by developing a battery management system (BMS) to enhance the efficiency and lifespan of its EVs.

In this interview, Mober CEO Dennis Ng shares the details of the expansion plans and how it implements workforce diversity.

Edited excerpts:

Mober has received a US$6 million investment from Clime Capital. How will this funding specifically enhance your operations, and what are the immediate priorities for utilising this capital?

The immediate priorities for utilising the US$6 million investment are to acquire more electric vehicles (EVs) and set up new charging yards equipped with 16 DC fast chargers. This will significantly enhance our operational capacity and efficiency, allowing us to serve our customers better and expand our market reach.

Also Read: Green logistics firm Mober secures US$6M to add new EVs to its fleet, develop new charging yard

In addition to the funds, Clime Capital will assist us with our Environmental, Social, and Governance (ESG) objectives, making Mober a sustainability-proof company. With the VC firm’s help, we have engaged consultants like Ibis to set up its ESG framework. This partnership boosts our credibility and aligns our operations with global sustainability standards.

Mober is planning to expand its EV fleet to 238 units. What challenges do you foresee in scaling up your fleet, and how do you plan to address them?

The biggest challenge in scaling up our fleet is securing bank financing, as Philippine banks are still familiarising themselves with the EV logistics industry. We have discussed with the top banks and pitched Mober’s plans to mitigate this challenge. By educating financial institutions about the benefits and viability of EV logistics, we aim to secure the necessary financing.

You also mentioned developing a new 3,000 sqm charging facility by early 2025. Can you provide more details on this facility, such as its location, capacity, and expected impact on your operations?

The new 3,000 sqm charging facility is located on Macapagal Avenue in Pasay City, on a property owned by Social Security System (SSS), for which we recently tendered. We will install 16 DC fast chargers and build our Green Delivery Specialist (GDS) lounge and control tower.

This facility’s proximity to IKEA will enable us to serve our customers more efficiently, implement our GDS programme, and provide a subsidised canteen and a comfortable resting place for our drivers after a long work day.

Mober is enhancing its technological capabilities with a cutting-edge Battery Management System (BMS). How will this system improve the efficiency and lifespan of your electric vehicles, and what advancements do you expect from this technology?

With our real-time BMS, we can monitor the performance of our batteries and predict potential malfunctions. This data-driven approach allows us to maintain our EVs proactively, ensuring optimal performance and extending their lifespan.

Additionally, our control tower can track all our EVs’ state of charge (SOC) in real-time, improving our dispatching efficiency and overall operational reliability.

Mober will place pocket charging points across Luzon to support long-haul operations. How do you plan to implement this infrastructure and ensure its accessibility and reliability for your fleet?

We plan to start this project in Bicol by installing one DC fast charger every 150 kilometres. These chargers will be located at stopover places where our GDS can rest while charging their vehicles. By strategically placing these charging points, we ensure that our fleet has reliable access to charging infrastructure, supporting our long-haul operations effectively.

Mober sources its EVs directly from OEMs, tailoring each vehicle to specific operational requirements. Can you share more about your partnerships with these manufacturers and how customisation enhances Mober’s service delivery?

Our team visits prospective OEMs to test their EVs and discuss our specific operational requirements. We collaborate with OEMs to develop solutions that enhance our efficiency, cost-effectiveness, and service quality. By avoiding oversized batteries and tailoring vehicles to our delivery needs, we optimise our fleet’s performance and ensure that our service delivery meets the highest standards.

Mober claims it is committed to workforce diversity, including training female drivers and assemblers. How are these initiatives progressing, and what impact do you anticipate on the company’s culture and performance?

Also Read: Driving change: Mober’s journey towards sustainable green delivery

We have started training two lady drivers and two lady assemblers. The main challenge lies in recruitment. By promoting diversity, Mober proudly showcases these initiatives to our clients, hoping to influence them to adopt similar practices. This diversity not only enriches our company culture but also enhances our performance by bringing in diverse perspectives and skills.

Your GDSes are a unique aspect of your service. How do you recruit and train these specialists, and what role do they play in reinforcing Mober’s commitment to high service standards and sustainability?

We use a referral system, encouraging current GDS to invite other drivers they meet during deliveries. Prospective candidates can apply via a QR code leading to a mini-website.

Additionally, we organise job fairs, and before the year-end, Mober will host a National Truckers Day. This event will invite truck drivers, showcase EVs, and feature various activities. Before officially hiring, candidates undergo paid training to assess their driving skills. Our GDS are the face of our company, ensuring that our customers have a superb shopping experience. Their role is crucial in upholding Mober’s commitment to high service standards and sustainability.

How does Mober plan to scale its operations sustainably, and what long-term impacts do you foresee on the Philippines’ logistics industry and environmental footprint?

Mober is rapidly growing and designing our charging stations to accommodate other EV trucks in the future. We plan to empower small mom-and-pop transport companies to transition to EVs by renting out our EVs and providing access to our charging infrastructure. This initiative will not only help these companies grow but also significantly reduce the environmental footprint of the logistics industry in the Philippines.

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China’s ByteDance, parent of the popular social media app TikTok, is set to invest approximately 10 billion ringgit (US$2.13 billion) to establish an artificial intelligence (AI) hub in Malaysia, according to a Reuters report citing the country’s trade minister.

As part of this agreement, ByteDance will also enhance its data centre operations in Johor state with an additional investment of 1.5 billion ringgit (US$320 million).

The Minister for Investment, Trade, and Industry, Tengku Zafrul Aziz, later said that the investment will significantly contribute to Malaysia’s goal of increasing the digital economy’s share to 22.6 per cent of the nation’s GDP by 2025.

Also Read: Microsoft to empower 2.5M Southeast Asians with AI skills by 2025

Over the past few weeks, Southeast Asia witnessed a slew of initiatives by global tech giants to promote AI in the region. Microsoft recently announced that it would equip 2.5 million Southeast Asian people with AI skills by 2025. The skilling initiatives would be implemented in partnership with governments, nonprofit and corporate organisations and communities across Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.

Amazon also launched a similar initiative in Singapore to develop innovative AI solutions and support the city-state’s Smart Nation and National AI Strategy 2.0 (NAIS 2.0) goals. Furthermore, the company’s cloud business unit, Amazon Web Services (AWS), plans to invest an additional S$12 billion (US$9 billion) into its existing cloud infrastructure in Singapore from 2024 to 2028. AWS invested S$11.5 billion in the Asia Pacific (Singapore) region through 2023.

In April-end, Microsoft announced it will invest US$1.7 billion over the next four years in new cloud and AI infrastructure in Indonesia, as well as AI skilling opportunities for 840,000 people, and support for the nation’s growing developer community.

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The 2024 Global Startup Ecosystem Report (GSER) was launched today at London Tech Week by Startup Genome and the Global Entrepreneurship Network in partnership with the Founders Forum, Informa Tech, and London & Partners.

The report, which provides rankings to identify which ecosystems are leading in innovation and offers in-depth insights into global startup trends, revealed significant progress made by startup ecosystems in Southeast Asia (SEA) and across five continents.

Singapore has improved its ranking from the 2023 report, moving up to the #7 Global Startup Ecosystem. From July 1, 2021, to December 31, 2023, Singapore’s startup ecosystem generated US$144 billion in Ecosystem Value, a metric that captures the economic impact through the value of exits and startup valuations.

Another SEA startup ecosystem, Jakarta, also made “notable advancements” as it entered the Top 10 emerging ecosystems at #6.

Close to SEA, India boasts two ecosystems in the Top 40, with Delhi at #24 and Mumbai at #37. Bengaluru-Karnataka is ranked as the #21 Global Startup Ecosystem, tied with Sydney, having created $158 billion in Ecosystem Value during the same period as Singapore.

“Entrepreneurs are naturally attracted to the most important challenges of the day and seek to apply the best ideas and technologies for solutions. Our progress on these issues in the next decade will determine the success of the next 100 years and beyond. The prize is finding solutions to global needs faster,” shared Jonathan Ortmans, President of the Global Entrepreneurship Network, in a press statement.

Also Read: Startup Genome: Singapore remains top startup ecosystem for clean tech, blue economy

Funding slowdown

The 2024 GSER report analysed data from over 4.5 million companies across more than 300 startup ecosystems. In addition to ranking the top ecosystems, it highlighted startup funding in the same year and what it means for these ecosystems.

According to the report, Series A funding in 2023 saw a significant decline, dropping by 46 per cent from the previous year, and the value of large exits (US$50 million and above) fell by 47 per cent. However, Q1 2024 shows promising signs of recovery, with projected higher Series A funding amounts and deal counts compared to Q4 2023. This could indicate a modest rebound in early-stage startup funding after a challenging year.

The share of Series A funding for the Top 40 ranked ecosystems in the GSER 2024 decreased to 65 per cent in 2023, down from 79 per cent in 2019. In contrast, the Top 100 Emerging Ecosystems saw their share increase to 19 per cent from 13 per cent over the same period.

The number of new unicorns also dropped significantly in 2023, down 58 per cent from 2022 and 87 per cent from the 2021 peak. Despite the decline, China increased its global share of new unicorns from six per cent in 2022 to 11 per cent in 2023, while Silicon Valley remained the leader with 15 new unicorns, albeit an 80 per cent decrease from 2022.

Tashkent, Lyon, and Rhineland welcomed their first unicorns in 2023.

In terms of verticals, Generative AI (GenAI) and Deep Tech subsectors dominated the new unicorn landscape in 2023, surpassing their 2021 rates. GenAI saw a funding surge, accounting for nearly 20 per cent of all VC funding in 2023, with US-based startups at the forefront.

Also Read: Startup Genome reveals how local and global connections drive startup scalability

GenAI VC funding tripled, and deal counts nearly doubled from 2022 to 2023.

Late-stage clean tech startups experienced a 2.5x increase in funding in H2 2023 compared to H1 2020, with the UK, France, and Germany surpassing the US and China in early-stage clean tech funding, achieving nearly a 50 per cent increase from 2021.

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Image Credit: © rawpixel, 123RF Free Images

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Cloud Light, a beacon of innovation in optical solutions, exemplifies the transformative power of Hong Kong’s Science Park ecosystem. Founded in 2018 and rapidly ascending to global recognition with its recent $750 million acquisition by Lumentum, a market-leading designer and manufacturer of innovative optical and photonic products, Cloud Light showcases how strategic support and cutting-edge resources from HKSTP can propel a local startup into the international spotlight, revolutionising data and automotive industries with pioneering photonics technology.

Founded in 2018 and headquartered in Hong Kong, with R&D centres strategically located in Hong Kong and Taiwan, and cutting-edge manufacturing facilities in Dongguan, China, and Southeast Asia, Cloud Light has swiftly emerged as a pioneer in advanced optical modules for data centre interconnects and optical sensors tailored for the automotive industry.

Since its inception, Cloud Light has cemented its position as a frontrunner in optical technology innovation, boasting a seasoned core team with over 18 years of collective expertise and a strong foundation in superior manufacturing practices to ensure top-notch quality and customer satisfaction.

Also read: XTransfer’s AI-driven Anti-Money Laundering technology empowers B2B international trade

In 2023, Lumentum Holdings Inc. announced the acquisition of Cloud Light for about $750 million, with cash payment and assumption of outstanding Cloud Light options. The acquisition, approved by both companies’ Boards and Cloud Light’s shareholders, aims to enhance Lumentum’s presence in the lucrative optical modules market for Cloud Light computing data centres. This move also highlights Cloud Light’s strategic importance within its field.

Innovations in photonics: Pioneering next-generation solutions

Cloud Light is at the forefront of innovation with its groundbreaking photonics solutions, specialising in data centre interconnects and optical sensors for automotive applications. A significant portion of Cloud Light’s revenue, exceeding $200 million in the past year, stemmed from sales of transceivers operating at speeds of 400G or higher. Notably, in Q2 of Lumentum’s Fiscal Year 2024, a significant portion of Cloud Light’s revenue from optical transceivers came from modules operating at 800G speeds.

With a focus on enhancing data transmission efficiency in data centres and providing cutting-edge optical sensing technology for the automotive industry, Cloud Light continues to push boundaries.

Through their pioneering approach, they are revolutionising how data is handled and sensed, contributing to the advancement of both information technology and automotive sectors.

“Our journey began in April 2018, predating the widespread integration of AI and machine learning in technology. Despite this, we recognised a growing dependence on data in daily life, anticipating the current era dominated by data. Today, the rise of mega data centres marks a significant shift in computational infrastructure, interconnected to form a vast network. However, two challenges arise: the need for faster data transmission and logistical issues due to the size of data centres,” shared Dr Dennis Tong, Co-Founder and General Manager of Cloud Light, a Lumentum Company.

“Fibre optics have emerged as a solution for spanning large distances with minimal latency, requiring the integration of transceivers for seamless data transfer. This fusion of advancements reflects our ongoing commitment to innovation in data infrastructure,” Dr Dennis Tong added.

Strategic footprint and intellectual property

Underscoring the importance of data centres not only in Hong Kong but across the globe, Ir Dr HL Yiu, Chief Corporate Development Officer of Hong Kong Science and Technology Parks Corporation (HKSTP), shared, “The AI computer is a lot like the architecture of the human brain, we need something to connect the neurons, the cells. Basically, what [Cloud Light] is doing is operating as the brain connector. The faster the connection, the faster the thought process. This is borrowed from the telecommunication idea that you need to connect the data centre system to run faster. I think that trend cannot be stopped. The general trend is that for an economy to develop, the importance of data is no question.”

With all these trends putting them in a very strategic position, Cloud Light situated its R&D centres in Hong Kong, leveraging the region’s vibrant tech ecosystem and proximity to key markets. This strategic footprint enhances agility in product development and fosters collaboration with global partners.

Furthermore, Cloud Light boasts over 100 registered patents, a testament to its robust technological foundation and unwavering dedication to innovation. These patents not only safeguard intellectual property but also showcase the company’s pioneering advancements in high-speed connectivity solutions.

Also read: 2024 Soft-Landing Program invites global startups

“Vertical integration, encompassing property ownership and manufacturing capabilities, stands as our primary differentiator, granting control over design and production. This strategic fusion is essential to expedite time to market, which is crucial in today’s fast-paced product life cycles. Swift market entry, exemplified by our pioneering launch of 400G products, underscores this necessity,” explained Dr Dennis Tong.

“Our journey toward integration and innovation often begins from necessity, as seen in our development of in-house manufacturing for silicon photonics technology. This convergence of integration, market agility, and AI-driven innovation reflects the dynamic essence of modern industry, where adaptability and foresight reign supreme,” he added.

Diversity and expertise: The driving forces behind success

“Cloud Light stands out, and one of the key reasons is the level of technology being very deep when it comes to making their products work. Of course, the level of care and the viability of their products are also some of the important factors. The proof of this is the market acceptance of their products and also the recent acquisition,” shared Ir Dr HL Yiu.

Cloud Light’s diverse and experienced team stands as the backbone of innovation and excellence in the realm of optical product design and manufacturing, providing the company with the grasp and dexterity needed to pioneer such advancements. With over 18 years of collective experience and a considerable portion holding advanced degrees in relevant domains, their proficiency is unmatched.

This multicultural R&D ensemble not only brings a wealth of academic capabilities but also a spectrum of perspectives crucial for tackling multifaceted challenges. Situated strategically in Hong Kong, they tap into the city’s cosmopolitan ethos and robust educational infrastructure. Hong Kong’s position as an international hub fosters a dynamic talent pool, enabling Cloud Light to assemble a team of exceptional individuals.

“Hong Kong stands as an ideal of global connectivity, cultural diversity and innovation, epitomising the essence of a true melting pot, providing an unparalleled advantage that is hard to replicate elsewhere. The city’s cultural richness is complemented by its academic competence, boasting a cluster of renowned universities, several of which hold global acclaim in science and engineering. This abundance of intellectual capital ensures a steady stream of talent, ready to fuel the engines of innovation. Moreover, initiatives like the HKSTP play a pivotal role in nurturing startups, particularly during challenging times like the COVID-19 pandemic. The unwavering support provided speaks volumes about the commitment to fostering entrepreneurial success,” commented Dr Dennis Tong.

HKSTP supports startups’ growth throughout their whole development lifecycle with various resources ranging from state-of-the-art lab facilities, and networking to end-to-end R&D support.

Also read: Solos: Breaking barriers for innovative eyewear technology

On the future direction of Cloud Light, Dr Dennis Tong added, “Despite our advantages, there’s room for improvement. Successful companies in Hong Kong require more than just technology; they need a deep understanding of market needs and a global mindset. With these strengths, Hong Kong is primed to nurture thriving enterprises that meet the ever-evolving demands of the market”.

HKSTP plays a pivotal role in fostering innovation and supporting companies in Hong Kong. Through its comprehensive ecosystem, HKSTP provides state-of-the-art infrastructure, laboratories, and shared facilities that empower companies to develop and commercialise groundbreaking technologies. Moreover, HKSTP offers tailored support programs, mentorship, and access to funding opportunities, enabling companies to accelerate their growth trajectories. By facilitating collaboration between industry players, academia, research institutions and corporate partners, HKSTP cultivates a dynamic environment where ideas flourish and businesses thrive, ultimately driving the advancement of Hong Kong’s technology sector on both local and global scales.

“For deeptech startups, proximity to manufacturing support is very important to speed up the commercialisation. Time is money. Commercialisation support is very important. In that regard, HKSTP plays an important role in connecting these resources: commercialisation resources, research resources, and funding resources supplemented by our support programs, altogether helping the startups excel,” expressed Ir Dr HL Yiu, emphasising the various levels of support that HKSTP is able to render for promising innovators.

To leverage this exciting ecosystem, forward-thinking business leaders, partners, and customers should connect with HKSTP and its partner companies by filling out this form. For more information, visit HKSTP’s website here: https://www.hkstp.org/.

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This article is produced by the e27 team, sponsored by HKSTP

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Visit us at e27.co/advertise to get started.

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Mober, a green logistics company in the Philippines, has secured US$6 million in fresh funding through a mix of equity and convertible notes.

Singapore’s Clime Capital led the round under its Southeast Asia Clean Energy Facility II (SEACEF II).

The money will support Mober’s goal of acquiring 238 electric vehicle (EV) units by 2025 and phasing out internal combustion engine (ICE) vehicles, with a target of operating at least 400 EV units by 2027.

Additionally, the firm plans to develop a new 3,000-square-metre charging yard in Pasay City in the archipelago and establish charging points across southern and northern Luzon to support its expanding fleet. The company is also advancing its technological capabilities by developing a battery management system (BMS) to enhance the efficiency and lifespan of its EVs.

Established in July 2015, Mober aims to drive the transition to green deliveries in the Philippines. It helps businesses decarbonise their delivery processes with solutions that avoid upfront costs, promoting a future where business meets sustainability.

Also Read: Driving change: Mober’s journey towards sustainable green delivery

To support its long-haul operations, Mober plans to place pocket charging points across Luzon’s northern and southern regions. The company sources its EVs directly from original equipment manufacturers (OEMs), customising each vehicle to meet specific operational needs for optimal efficiency and reliability.

The company’s clients for its EV-powered delivery services include multinational corporations like IKEA, Kuehne+Nagel, Nespresso, Monde Nissin, Nestle, Maersk, and SM Appliance Center.

Previously, Mober raised US$2.4 million in a seed round led by RT Heptagon Holdings.

Earlier this year, Mober announced the development of its Transport Management System (TMS), which optimises fleet route planning and delivery schedules. This system contributes to improved resource management and substantial reductions in energy consumption and carbon output.

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Fundraising or preparing your startup for fundraising? Build your investor network, search from 400+ SEA investors on e27, and get connected or get insights regarding fundraising. Try e27 Pro for free today.

Image credit: Mober

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Elevate, a consumer fintech startup based in London and Dubai, has secured US$5 million in venture debt from Middle East-based Negma Ventures.

The fintech firm, which provides US-based banking services to non-US residents from Bangladesh, Egypt, the Philippines, and Pakistan, will use the capital to expand its business to South Asia and Southeast Asia.

Also Read: Right Choice Capital CEO on surpassing revenue milestones, future innovations

“There are 1.5 million Filipinos registered on online international freelancing platforms, and 1.3 million Filipinos work in BPOs, mostly for US companies. In 2023, the Philippines had the most workers registered with US-based payroll provider Deel,” said Khalid Keenan, CEO of Elevate.

“The Philippines is the leading example. Starting Q3, we expect to see a significant demand from Indonesia and Malaysia due to their highly educated, tech-savvy workforce that will want to take advantage of the opportunities offered by remote work. Vietnam and Thailand will soon follow. These are some key metrics as to why we want to expand heavily into Southeast Asia,” he said, explaining the rationale behind Asia expansion.

Originally started in 2021 by Keenan and Youcef Oudjidan, Elevate (formerly known as Bloom) provides people in Bangladesh, Egypt, the Philippines, and Pakistan with FDIC-insured US bank accounts. This enables remote workers to receive their wages directly into their US bank accounts, utilise their debit cards for purchases, and transfer funds to their domestic bank accounts at highly competitive rates.

Initially trying to provide local USD accounts, Elevate realised that insured accounts based in the US were superior because no money is required to receive payments. In addition, consumers receive the security historically reserved for US customers. This also simplifies receiving payments from US employers and platforms like Deel, Upwork, Toptal and Fiverr.

Also Read: Report: BNPL remains popular amongst Indonesian fintech services users

Since 2021, Elevate has raised US$10 million in equity and debt from investors, including Y Combinator, Visa, Goodwater, VSQ, and Negma Group.

Elevate has established partnerships with many leading freelancing platforms and payroll providers, such as Deel, to acquire customers.

“Platforms like Deel and Upwork have enabled the surge of remote work in emerging markets, empowering talent from Manila, Lahore, Cairo, or Dhaka to compete on a global scale. However, the outdated system for remote workers to receive USD payments has posed challenges,” Khalid Keenan, CEO of Elevate.

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Vietnam’s IT outsourcing in 2024 is expected to reach US$0.69 billion as businesses of all sizes choose Vietnamese partners to create and manage the software needed to thrive in today’s digital world. 

We’ve witnessed firsthand the advantages of a productive and respectful outsourcing relationship. However, the outsourcing industry also has its share of failed partnerships, projects gone off track, and damaged reputations. 

To avoid these pitfalls, it’s crucial to choose the right software development partner that fits well with your organisation. 

5 reasons Vietnam is an ideal software outsourcing destination

Technical expertise

Software outsourcing companies in Vietnam are rapidly adopting and mastering various technologies used globally. Outsourcing firms in Vietnam employ engineers who are proficient in emerging technologies such as Blockchain, cloud computing, IoT, and Machine Learning, along with other commonly used software development tools. 

In Vietnam, some tech stacks are more prevalent than others. For instance, you’ll find it easier to hire .NET, JS, and Quality Assurance engineers compared to Ruby and Scala developers. This doesn’t mean there are no skilled developers available in those areas; it’s just that there’s less formal training, so hiring might take longer unless you’re working with an established vendor who already has those skills within their team.

Young and talented IT workforce

What’s more, Vietnam’s IT industry currently employs over 550,000 developers, most of whom are from Generation Z (born between 1997 and 2012) and Millennials (born between 1981 and 1996). Each year, more than 50,000 fresh graduates from over 100 IT institutions join this vibrant workforce, bringing with them highly skilled abilities to innovate on various projects. 

These younger generations seek a better work-life balance, a healthy lifestyle, and more information about companies, products, and services. They also want to play an active role in the business process, contributing value to their company and society as a whole. 

With this large talent pool and an increasing number of English-speaking IT professionals, Vietnam has emerged as an excellent destination for outsourcing software development.

Competitive pricing

When considering Vietnam for software outsourcing, the main thing most people think about is the price. They want to know: 

• How much will it cost? 
• Can I afford it for my project? 

According to CIO magazine, Vietnam has become a top choice for cost-effective IT outsourcing. You could save up to 90 per cent compared to providers in the United States, Australia, and other European countries. Prices in Vietnam are also 30-50 per cent lower than in India and China. With these significant cost advantages and a commitment to high-quality processes, many global companies are turning to Vietnam for top-notch IT services at competitive rates.

Socioeconomic stability

Vietnam is mostly made up of one ethnic group, and most people aren’t openly religious. This creates a stable socio-political environment that’s good for business and progress. Compared to some other countries in Asia and Southeast Asia, Vietnam tends to have fewer conflicts and unrest. 

Also Read: 6 common questions about establishing a fintech company in Vietnam

With a well-educated and ambitious population, plus support from outside, Vietnam has everything it needs to succeed. During the COVID-19 pandemic, Vietnam showed how disciplined and efficient it can be. The country quickly organised resources and reduced risks.

Favorable environment for investment

Vietnam is one of the fastest-growing economies in Southeast Asia. It’s becoming a top choice for foreign investment, with a stable economy focused on exporting goods. According to the World Bank, in 2019, the country received US$16.12 billion from foreign investments in businesses, projects, and infrastructure. The Vietnamese government even launched Resolution 55, aiming to attract US$50 billion in foreign investments by 2030. 

Businesses worldwide are realising that outsourcing development to Vietnam is a golden opportunity. Many multinational companies are moving their operations to Vietnam because it’s safe and wise to invest there. With its stable political and cultural environment, Vietnam is perfect for long-term investments. Plus, after going through a digital transformation, it now has a large pool of IT talent, making it an ideal place for offshore software development projects.  

Key considerations for choosing a software outsourcing company in Vietnam

Industry expertise and experience

Experience is invaluable, especially when it comes to technical knowledge in outsourcing. The success of a software development outsourcing company hinges on the skills of its team. 

That’s why it’s vital for companies to thoroughly assess a vendor’s technical know-how. Software firms should be ready to share portfolio work, client feedback, and even connect with previous clients if needed. It’s also wise to check how the outsourcing company hires and vets its team. Those with rigorous vetting processes usually have top-notch talent. 

Great software outsourcing companies are usually adept in various technologies. While some focus on specific ones, those with broader expertise can better adapt to clients’ needs. 

To gauge a provider’s technical prowess further, companies should ask about accreditations, case studies, and business continuity plans. Understanding how a vendor manages quality control, project management, and problem-solving helps hiring companies decide if they’re the right fit for the job. 

Scope of project

Many software projects run into trouble because the initial scope is vague, making it hard to communicate what the project requires. 

Before reaching out to a software outsourcing company in Vietnam, put together a detailed project scope. It’s helpful to get input from your colleagues and fill in any gaps. Once you have a fleshed-out scope, start discussions with potential software development partners. 

A good software partner will review your project scope and schedule a follow-up meeting to clarify any questions their team may have about the project details. The best partners often have plenty of questions to ensure they fully understand your needs. 

Also Read: Vietnam’s language learning, test preparation platform Prep raises US$7M in Series A

Together, you and your partner will refine the scope to determine costs and resource needs more accurately. Be cautious of companies that avoid defining the scope, as they may try to add hidden fees. 

The top software development partners will work closely with you to create a comprehensive project scope, leading to more accurate costs and higher client satisfaction. And, a reliable software partner will know how to ask the right questions and assist you in defining your project requirements. 

Data security

When you find a software outsourcing company in Vietnam, you often have to share user data and copyright info with other companies. That’s why having clear rules and standards for data security is crucial.

Trustworthy outsourcing services create security policies to keep your data safe. This policy ensures your data is completely secure during the outsourcing process. Every outsourcing company worries about data protection and security. 

Also, make sure the partner’s IT infrastructure is reliable. It’s essential to pick an outsourcing location that follows strict data security measures and matches your cybersecurity standards. That way, you can be sure your data is always safe and secure, no matter what. 

Pricing models

As a hiring company, you should thoroughly understand the pricing and contract terms of potential vendors before deciding. There are different pricing models in outsourcing that suit various projects and needs, with project-based and team-based options being the most common. 

Good outsourcing providers offer different pricing and contract terms to match their clients’ needs. Another important aspect to consider is how transparent the vendor is about their pricing. Beforehand, clients should know the total costs, how costs are divided, and what happens if the workload increases or project requirements change. Choosing a vendor who isn’t clear about these aspects could lead to unexpected or hidden costs. 

Companies should also aim for a good balance between price and quality. While outsourcing often aims to cut costs, going for the cheapest option might result in a low-quality end product and could end up costing more in the long run. 

Approach	Project-based	Team-based
Explanation	A clear understanding of the scope and cost	Hire an external development team on a permanent basis
Flexibility	Low	High
Client management	Minimum	Maximum
Budget	Fixed	Result-based
Best fit for	Small and medium projects	Large projects

Choosing the right software outsourcing company in Vietnam

Understand your project clearly

Before you start searching for a dependable software outsourcing company in Vietnam, it’s essential to have a clear understanding of your project: its goals, scope, and technical needs. 

If you’re not clear about what you want, it’ll be hard to narrow down potential agencies and effectively communicate your requirements. 

Here’s what to consider before you begin your search: 

• Define project goals: Figure out what results you want to achieve. What problems do you want to solve, and how will the project help your business?
• Make a goal-focused plan: Think about why you need this software, not just how or what it is. Focus on your business goals and how the new product will benefit your customers.
• Set budget and timeline: Financial and time limits will shape the project’s scope. Clearly communicating these to potential software companies will manage expectations, help you come up with a realistic budget and deadlines, and foster honest collaboration.
• List required technologies and skills: You don’t need to know every detail, but it’s useful to have a general idea of the technical needs. This will help you find companies with the right skills and experience to bring your idea to life. Unclear requirements can lead to misunderstandings, missed deadlines, and wasted money.
• Prioritise: Decide if you need a website, a mobile app, or both. Focus on the most crucial features; otherwise, you might end up overwhelmed.

Do research and make a shortlist

Narrow down your options to a short list of two to four firms that you want to learn more about. Consider how well they match the initial criteria you’ve set. If you’re serious about choosing the right partner, you’ll need enough time to evaluate each one thoroughly. 

Also Read: Saladin seeks to transform Southeast Asia’s insurance landscape

Don’t rank providers solely by their hourly rate. While it’s important, focusing only on cost can make it hard to understand the total expenses of your partnership. Remember, opting for the cheapest option often ends up costing more in the long run. Instead of just looking at the price, it’s better to consider the value for money the provider can offer over time. Many factors play into this calculation, which we’ll discuss in detail in the next section.

Check partner’s market reputation

We all want to collaborate with the best in the industry. As a business, you’re always on the lookout for the top custom software development company to partner with.  

Before signing any contracts, it’s crucial to know how scalable their solutions are and how flexible they are in handling tough business challenges. These are important questions to ask yourself. 

Take a moment to check the market reputation of the service provider. Look into their client base and project history. You can find client testimonials and reviews on their website or social media channels. For more insights, consider reaching out to one of their clients on social media to get their opinion. 

Websites like Clutch or GoodFirms provide detailed profiles, ratings, and reviews of outsourcing companies based on client feedback and industry expertise. 

After weighing the pros and cons, analyse which drawbacks you can overlook in order to leverage the strengths of the company that align with your business needs. 

Review partner’s portfolio and case study

Most software outsourcing companies in Vietnam display their portfolio and case studies on their website or social media. However, you can still ask them for a more detailed portfolio if needed. 

Ask for access to the outsourcing developers’ portfolios and case studies. These showcase their past projects and achievements. Reviewing these helps you evaluate their expertise, abilities, and track record in delivering similar projects or solutions.

Final thoughts

Software is essential for modern businesses, but not all companies can afford to build their own team. That’s where outsourcing comes in handy. Vietnam is a popular choice for outsourcing due to its resources, skilled workforce, and reasonable costs. However, to get the most out of outsourcing in Vietnam, you need a reliable partner, careful planning, and good management. 

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Up-and-coming breweries are being buoyed by an impressive array of technologies at the moment, and the best thing about what’s possible, thanks to this trend, is that cost does not have to be a limiting factor.

For startups looking to steam ahead this year, taking a gander at the following systems and solutions will certainly be sensible, so let’s crack open a cold can of insight into the tech-savvy side of the brewing industry.

Automated brewing systems

Automated brewing systems, once the domain of large breweries have now become accessible to startups. These systems allow precise control over the brewing process, reducing human error and ensuring consistency in each batch.

You can program recipes directly into the system, which handles everything from mashing to fermentation with minimal intervention. Imagine your brew day becoming more efficient and predictable — automation can make that happen, and this market is already worth US$1.152 billion as a result.

IoT integration

Integrating the Internet of Things (IoT) into brewing operations provides real-time monitoring and control over various stages of production. Sensors placed in fermenters, storage tanks, and even delivery trucks collect data continuously.

Also Read: Digital transformation for nonprofits: 3 strategies for success

This data flows to a central dashboard where you can monitor temperatures, pressures, and humidity levels from anywhere — your office, your smartphone, your laptop at home, and so forth.

Why settle for occasional manual checks when IoT offers constant vigilance? Not only does this improve product quality by catching deviations early, but it also helps in predictive maintenance.

Given that one report found that packaging line downtime in this industry is leaving craft brewers only bottling their product for 54 per cent of a given shift — with stoppages occurring every 12 minutes on average — there’s clearly a need to adopt this IoT-led approach.

Digital supply chain management

Managing a brewery’s supply chain can be daunting without the right tools. Digital supply chain management systems streamline procurement, inventory tracking, and vendor coordination. So, with a solution like Ollie, you’re improving brewery operations by using a centralised interface for managing orders, monitoring stock levels, and ensuring timely deliveries.

Using these systems, you gain transparency into your operations. For example, real-time updates on raw material availability prevent production delays. Moreover, these tools help forecast demand more accurately by analysing sales data patterns (reducing overstock and wastage).

Advanced analytics

Advanced analytics transform raw data into actionable insights, guiding decisions across brewing operations. With powerful algorithms and machine learning models, you can predict customer preferences, optimise brewing schedules, and enhance marketing strategies.

For instance, analysing sales trends helps pinpoint popular beer styles or seasonal demand spikes. This information allows for better inventory management and targeted promotions. Additionally, predictive maintenance algorithms monitor equipment health to prevent unexpected downtime, which, as discussed, can be commonplace — with 82 per cent of firms running into this type of snafu regularly.

Also Read: Securing the future: Navigating the digital transformation in BFSI amid cybersecurity challenges

Blockchain for authenticity tracking

Blockchain technology ensures transparency and authenticity in the brewing process. By recording every step – from sourcing raw materials to the final product — in an immutable ledger, you offer customers verifiable proof of your brew’s quality.

Think about how this enhances trust. Consumers can scan a QR code on your bottle to see its entire production history, from farm to brewery. This not only deters counterfeiting but also highlights your commitment to quality and sustainability. It’s something that big players like AB InBev have been using for a few years, and carries over to the craft startup scene as well.

Smart inventory solutions

Smart inventory solutions leverage AI and machine learning to manage stock levels more effectively. These systems predict when you’ll run low on essential ingredients, automate reorder processes, and even optimise storage conditions.

Consider the efficiency gained by knowing exactly how much malt or hops you need based on upcoming production schedules. No more guesswork or last-minute rush orders. Moreover, smart sensors in your storage facilities ensure optimal conditions for ingredient preservation (maintaining quality).

Final thoughts

From automation and IoT integration to seriously slick supply chain oversight, analytical insights, a bevvy of blockchain-based benefits, and, of course, smart inventory management, technology truly is empowering brewing startups in 2024. This might not give incumbent brands cause for concern, but it does also mean that there’s room for more companies to enter the market without the usual teething pains preventing their growth.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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SaaS (Software as a Service) marketing continues to evolve. SEO is at the forefront of strategies for big growth. For SaaS businesses, SEO is crucial. It boosts online visibility, attracts top leads, and raises revenue. SaaS SEO has unique challenges. You must tackle technical topics. You must compete in a crowded market. You need a sophisticated approach. It must use both on-page and off-page optimisations. 

Key elements of SaaS SEO

Good SaaS SEO has many critical parts. They work together to boost a company’s online presence. Keyword research forms the base. It lets businesses target search terms that resonate with their audience. On-page optimisation involves crafting compelling content. It is enriched with keywords to attract both users and search engines.

Technical SEO helps ensure your website is structured and coded well. This lets search engines easily crawl and index your content. Link building is crucial for technical SEO. It establishes authority and credibility with quality backlinks. Each will boost your organic traffic. They will also improve search rankings and drive growth for your SaaS company. 

Key trends

It is crucial to adapt and embrace innovative strategies that cater to the latest trends and technologies to unlock the growth of SaaS companies. Let’s take a brief look at the two key aspects shaping the future of SaaS SEO:

Leveraging AI for enhanced search interactions

AI is changing how search engines interact with users. It’s a paradigm shift for how SaaS companies approach SEO. You can use AI-driven algorithms. They help you optimise your business’s online presence. This lets it align better with user intent. AI-powered tools like Akkio can analyse lots of data. They predict search trends and personalise content. They offer a tailored experience to users.

Using AI in SEO lets you automate tasks. These include keyword research, content optimisation, and user behaviour analysis. This automation saves time. It also makes search interactions more accurate and relevant. By learning user preferences and behaviour, you can tailor your SEO efforts to target specific audiences. This will drive organic traffic and, in the end, lead to conversions.

Also Read: Embracing AI’s promise: Navigating the future of marketing

To boost your SEO with AI, use natural language processing (NLP). Also, do voice search optimisation and predictive analytics. These advanced features will let you stay ahead of the curve. They will help you make engaging content that resonates with users. They will also help you secure a competitive edge. 

Optimising for zero-click searches

Zero-click searches are a big trend for search engines. In them, users find needed information on the search engine results page (SERP) without clicking on a website. To adapt to this search behaviour, you must optimise your content to secure visibility and drive engagement even without direct clicks. A prime example is Wikipedia. It gives short, true facts in search results. This meets user needs without a click. This strengthens their position as a trusted source and keeps users on their website. For example, “Who is the father of SEO?” will display an answer that doesn’t require another click or an additional site visit. 

Optimising for zero-click searches requires concise, informative content. It should address common user queries upfront. They are pivotal in capturing user attention. They also establish brand authority. They include featured snippets, knowledge panels, and other SERP features. Structure your content to match search intent. This can increase your chance of appearing in high-visibility SERP features.

Also, to increase your chance of your content being showcased in rich snippets, you can use schema markup and structured data. This also boosts your visibility and click rates. By putting clear and structured info first, you can attract organic traffic. You can also build credibility with search engines and users.

Crafting an effective SaaS SEO strategy

Crafting effective SEO strategies is vital for sustainable growth and visibility. By fine-tuning your approach and focusing on key areas, you can enhance your online presence and attract qualified leads.

Let’s take a quick look at two effective SaaS SEO strategies:

Auditing existing content and pruning decaying results

Conducting a comprehensive audit of your existing content is the cornerstone of refining your SaaS SEO strategy. By finding bad content, you can declutter your website. Then, you can optimise it for top keywords. Using tools like Google Analytics for recommendations. They and other SEO auditing software can give valuable insights. They show how well your content works.

Pruning decaying results involves removing or updating content. It no longer helps your SEO. Old blog posts, landing pages that are irrelevant, or duplicate content can hurt your search engine rankings. You can do this by removing such content and fixing old URLs. This will simplify your site’s structure and improve user experience.

Prioritising and enhancing high-performing keywords

Finding and ranking top keywords is key. It boosts your SaaS website’s visibility and organic traffic. You can find relevant search terms by doing thorough keyword research. Use tools like SEMrush or Ahrefs. These terms resonate with your target audience. Focus on long-tail keywords with low competition but high search volume to capture niche opportunities.

Also Read: These 5 marketing analytics platforms are taking the field into the future

Optimising your content, meta tags, and headings to match targeted keywords enhances high-performing keywords. Crafting meta descriptions and title tags is key. They should have relevant keywords. Doing this can raise click-through rates and boost your search rankings. Also, adding keywords to existing content can attract more organic traffic. It can also improve your site’s SEO. 

Driving revenue through SaaS SEO growth tactics

SEO tactics can drive revenue growth for Software-as-a-Service organisations. Focus on specific strategies for SaaS businesses. They can increase your online visibility. They can attract targeted audiences and turn visitors into paying customers.

Turning organic traffic into customer acquisition channels

Converting organic traffic into valuable customer acquisition channels is a key aspect of SaaS SEO growth. Here are some effective strategies to maximise the impact of organic visits on revenue generation:

• Optimising user experience: Make sure your website provides smooth browsing. It should have clear navigation, fast loading, and mobile responsiveness. This will cater to a wide range of users. Slack, for example, prioritises user experience with a clean, intuitive, and user-friendly interface. Slack allows customers to customise their experiences. They do this by creating channels for teams and projects. This helps users to tailor Slack to their specific needs.
• Content tailored to user intent: Create content that aligns with the search intent of your target audience. Address their pain points, offer solutions, and guide them toward your SaaS product as a valuable resource. Hubspot knows that businesses search for “how to improve customer service.” They are not necessarily ready to buy software. They’re at the informational stage of the buyer’s journey. So what they do is to create tailored content that helps buyers make informed decisions to buy their software.
• Design landing pages for conversions: They have clear call-to-action buttons, compelling copy, and relevant information. These motivate visitors to take the desired action. For example, Dropbox has a well-designed landing page. The copy on it drives conversion and presents a clear value proposition. These aspects help acquire new users for their free trials.
• A/B testing for continuous improvement: Use A/B tests to refine your website. Test your elements, CTAs, and messaging. Use user behaviour data to guide the tests. This ensures ongoing optimisation for better conversion rates. Amazon is notorious for A/B testing everything from product page layouts to recommendation algorithms. This constant iteration helps them optimise the user experience and maximise sales.
• Personalisation is for customer engagement: Netflix analyses users’ past viewing habits. It uses them to recommend similar shows and movies. They consider the user’s ratings and reviews on specific shows when suggesting new content. Based on the genres the user watches most, Netflix tailors recommendations accordingly. This is using personalisation techniques for customer engagement. This technique tailors the user experience. It does so based on visitor preferences, past interactions, and demographic data. It increases engagement and drives conversions. You can use Google Analytics, Semrush, Google Search Console, and HubSpot to personalise customer engagement.

Final thoughts

In conclusion, implementing robust SaaS SEO strategies is crucial for achieving substantial growth in 2024. Using AI to improve user interactions is key. Adapting to the rise of zero-click searches is also pivotal. These tactics help you stay ahead in the SaaS industry. Also, making link-building a key part of your SEO can greatly boost domain authority. It can also speed up your ranking progress. By following these expert strategies diligently, SaaS businesses can unlock huge potential. 

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join our e27 Telegram group, FB community, or like the e27 Facebook page.

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