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Revolutionising the optical solutions space with Cloud Light, a Lumentum Company

Cloud Light

Cloud Light, a beacon of innovation in optical solutions, exemplifies the transformative power of Hong Kong’s Science Park ecosystem. Founded in 2018 and rapidly ascending to global recognition with its recent $750 million acquisition by Lumentum, a market-leading designer and manufacturer of innovative optical and photonic products, Cloud Light showcases how strategic support and cutting-edge resources from HKSTP can propel a local startup into the international spotlight, revolutionising data and automotive industries with pioneering photonics technology.

Founded in 2018 and headquartered in Hong Kong, with R&D centres strategically located in Hong Kong and Taiwan, and cutting-edge manufacturing facilities in Dongguan, China, and Southeast Asia, Cloud Light has swiftly emerged as a pioneer in advanced optical modules for data centre interconnects and optical sensors tailored for the automotive industry.

Since its inception, Cloud Light has cemented its position as a frontrunner in optical technology innovation, boasting a seasoned core team with over 18 years of collective expertise and a strong foundation in superior manufacturing practices to ensure top-notch quality and customer satisfaction.

Also read: XTransfer’s AI-driven Anti-Money Laundering technology empowers B2B international trade

In 2023, Lumentum Holdings Inc. announced the acquisition of Cloud Light for about $750 million, with cash payment and assumption of outstanding Cloud Light options. The acquisition, approved by both companies’ Boards and Cloud Light’s shareholders, aims to enhance Lumentum’s presence in the lucrative optical modules market for Cloud Light computing data centres. This move also highlights Cloud Light’s strategic importance within its field.

Innovations in photonics: Pioneering next-generation solutions

Cloud Light is at the forefront of innovation with its groundbreaking photonics solutions, specialising in data centre interconnects and optical sensors for automotive applications. A significant portion of Cloud Light’s revenue, exceeding $200 million in the past year, stemmed from sales of transceivers operating at speeds of 400G or higher. Notably, in Q2 of Lumentum’s Fiscal Year 2024, a significant portion of Cloud Light’s revenue from optical transceivers came from modules operating at 800G speeds.

Cloud Light

Cloud Light, a Lumentum Company, is a leading global manufacturer of Optical Fibre transceivers, Optical sensors & Solutions. (Photo Source: Cloud Light)

With a focus on enhancing data transmission efficiency in data centres and providing cutting-edge optical sensing technology for the automotive industry, Cloud Light continues to push boundaries.

Through their pioneering approach, they are revolutionising how data is handled and sensed, contributing to the advancement of both information technology and automotive sectors.

“Our journey began in April 2018, predating the widespread integration of AI and machine learning in technology. Despite this, we recognised a growing dependence on data in daily life, anticipating the current era dominated by data. Today, the rise of mega data centres marks a significant shift in computational infrastructure, interconnected to form a vast network. However, two challenges arise: the need for faster data transmission and logistical issues due to the size of data centres,” shared Dr Dennis Tong, Co-Founder and General Manager of Cloud Light, a Lumentum Company.

“Fibre optics have emerged as a solution for spanning large distances with minimal latency, requiring the integration of transceivers for seamless data transfer. This fusion of advancements reflects our ongoing commitment to innovation in data infrastructure,” Dr Dennis Tong added.

Strategic footprint and intellectual property

Dr Dennis Tong, Co-Founder and General Manager of Cloud Light

Underscoring the importance of data centres not only in Hong Kong but across the globe, Ir Dr HL Yiu, Chief Corporate Development Officer of Hong Kong Science and Technology Parks Corporation (HKSTP), shared, “The AI computer is a lot like the architecture of the human brain, we need something to connect the neurons, the cells. Basically, what [Cloud Light] is doing is operating as the brain connector. The faster the connection, the faster the thought process. This is borrowed from the telecommunication idea that you need to connect the data centre system to run faster. I think that trend cannot be stopped. The general trend is that for an economy to develop, the importance of data is no question.”

With all these trends putting them in a very strategic position, Cloud Light situated its R&D centres in Hong Kong, leveraging the region’s vibrant tech ecosystem and proximity to key markets. This strategic footprint enhances agility in product development and fosters collaboration with global partners.

Furthermore, Cloud Light boasts over 100 registered patents, a testament to its robust technological foundation and unwavering dedication to innovation. These patents not only safeguard intellectual property but also showcase the company’s pioneering advancements in high-speed connectivity solutions.

Also read: 2024 Soft-Landing Program invites global startups

“Vertical integration, encompassing property ownership and manufacturing capabilities, stands as our primary differentiator, granting control over design and production. This strategic fusion is essential to expedite time to market, which is crucial in today’s fast-paced product life cycles. Swift market entry, exemplified by our pioneering launch of 400G products, underscores this necessity,” explained Dr Dennis Tong.

“Our journey toward integration and innovation often begins from necessity, as seen in our development of in-house manufacturing for silicon photonics technology. This convergence of integration, market agility, and AI-driven innovation reflects the dynamic essence of modern industry, where adaptability and foresight reign supreme,” he added.

Diversity and expertise: The driving forces behind success

Cloud Light

Ir Dr HL Yiu, Chief Corporate Development Officer of Hong Kong Science and Technology Parks Corporation (Photo source: HKSTP)

“Cloud Light stands out, and one of the key reasons is the level of technology being very deep when it comes to making their products work. Of course, the level of care and the viability of their products are also some of the important factors. The proof of this is the market acceptance of their products and also the recent acquisition,” shared Ir Dr HL Yiu.

Cloud Light’s diverse and experienced team stands as the backbone of innovation and excellence in the realm of optical product design and manufacturing, providing the company with the grasp and dexterity needed to pioneer such advancements. With over 18 years of collective experience and a considerable portion holding advanced degrees in relevant domains, their proficiency is unmatched.

Photo source: HKSTP

This multicultural R&D ensemble not only brings a wealth of academic capabilities but also a spectrum of perspectives crucial for tackling multifaceted challenges. Situated strategically in Hong Kong, they tap into the city’s cosmopolitan ethos and robust educational infrastructure. Hong Kong’s position as an international hub fosters a dynamic talent pool, enabling Cloud Light to assemble a team of exceptional individuals.

“Hong Kong stands as an ideal of global connectivity, cultural diversity and innovation, epitomising the essence of a true melting pot, providing an unparalleled advantage that is hard to replicate elsewhere. The city’s cultural richness is complemented by its academic competence, boasting a cluster of renowned universities, several of which hold global acclaim in science and engineering. This abundance of intellectual capital ensures a steady stream of talent, ready to fuel the engines of innovation. Moreover, initiatives like the HKSTP play a pivotal role in nurturing startups, particularly during challenging times like the COVID-19 pandemic. The unwavering support provided speaks volumes about the commitment to fostering entrepreneurial success,” commented Dr Dennis Tong.

HKSTP supports startups’ growth throughout their whole development lifecycle with various resources ranging from state-of-the-art lab facilities, and networking to end-to-end R&D support.

Also read: Solos: Breaking barriers for innovative eyewear technology

On the future direction of Cloud Light, Dr Dennis Tong added, “Despite our advantages, there’s room for improvement. Successful companies in Hong Kong require more than just technology; they need a deep understanding of market needs and a global mindset. With these strengths, Hong Kong is primed to nurture thriving enterprises that meet the ever-evolving demands of the market”.

HKSTP plays a pivotal role in fostering innovation and supporting companies in Hong Kong. Through its comprehensive ecosystem, HKSTP provides state-of-the-art infrastructure, laboratories, and shared facilities that empower companies to develop and commercialise groundbreaking technologies. Moreover, HKSTP offers tailored support programs, mentorship, and access to funding opportunities, enabling companies to accelerate their growth trajectories. By facilitating collaboration between industry players, academia, research institutions and corporate partners, HKSTP cultivates a dynamic environment where ideas flourish and businesses thrive, ultimately driving the advancement of Hong Kong’s technology sector on both local and global scales.

“For deeptech startups, proximity to manufacturing support is very important to speed up the commercialisation. Time is money. Commercialisation support is very important. In that regard, HKSTP plays an important role in connecting these resources: commercialisation resources, research resources, and funding resources supplemented by our support programs, altogether helping the startups excel,” expressed Ir Dr HL Yiu, emphasising the various levels of support that HKSTP is able to render for promising innovators.

Cloud Light

To leverage this exciting ecosystem, forward-thinking business leaders, partners, and customers should connect with HKSTP and its partner companies by filling out this form. For more information, visit HKSTP’s website here: https://www.hkstp.org/.

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This article is produced by the e27 team, sponsored by HKSTP

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Green logistics firm Mober secures US$6M to add new EVs to its fleet, develop new charging yard

Mober, a green logistics company in the Philippines, has secured US$6 million in fresh funding through a mix of equity and convertible notes.

Singapore’s Clime Capital led the round under its Southeast Asia Clean Energy Facility II (SEACEF II).

The money will support Mober’s goal of acquiring 238 electric vehicle (EV) units by 2025 and phasing out internal combustion engine (ICE) vehicles, with a target of operating at least 400 EV units by 2027.

Additionally, the firm plans to develop a new 3,000-square-metre charging yard in Pasay City in the archipelago and establish charging points across southern and northern Luzon to support its expanding fleet. The company is also advancing its technological capabilities by developing a battery management system (BMS) to enhance the efficiency and lifespan of its EVs.

Established in July 2015, Mober aims to drive the transition to green deliveries in the Philippines. It helps businesses decarbonise their delivery processes with solutions that avoid upfront costs, promoting a future where business meets sustainability.

Also Read: Driving change: Mober’s journey towards sustainable green delivery

To support its long-haul operations, Mober plans to place pocket charging points across Luzon’s northern and southern regions. The company sources its EVs directly from original equipment manufacturers (OEMs), customising each vehicle to meet specific operational needs for optimal efficiency and reliability.

The company’s clients for its EV-powered delivery services include multinational corporations like IKEA, Kuehne+Nagel, Nespresso, Monde Nissin, Nestle, Maersk, and SM Appliance Center.

Previously, Mober raised US$2.4 million in a seed round led by RT Heptagon Holdings.

Earlier this year, Mober announced the development of its Transport Management System (TMS), which optimises fleet route planning and delivery schedules. This system contributes to improved resource management and substantial reductions in energy consumption and carbon output.

Fundraising or preparing your startup for fundraising? Build your investor network, search from 400+ SEA investors on e27, and get connected or get insights regarding fundraising. Try e27 Pro for free today.

Image credit: Mober

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Consumer fintech firm Elevate nets US$5M in debt for Asia, SEA expansion

The Elevate team

Elevate, a consumer fintech startup based in London and Dubai, has secured US$5 million in venture debt from Middle East-based Negma Ventures.

The fintech firm, which provides US-based banking services to non-US residents from Bangladesh, Egypt, the Philippines, and Pakistan, will use the capital to expand its business to South Asia and Southeast Asia.

Also Read: Right Choice Capital CEO on surpassing revenue milestones, future innovations

“There are 1.5 million Filipinos registered on online international freelancing platforms, and 1.3 million Filipinos work in BPOs, mostly for US companies. In 2023, the Philippines had the most workers registered with US-based payroll provider Deel,” said Khalid Keenan, CEO of Elevate.

“The Philippines is the leading example. Starting Q3, we expect to see a significant demand from Indonesia and Malaysia due to their highly educated, tech-savvy workforce that will want to take advantage of the opportunities offered by remote work. Vietnam and Thailand will soon follow. These are some key metrics as to why we want to expand heavily into Southeast Asia,” he said, explaining the rationale behind Asia expansion.

Originally started in 2021 by Keenan and Youcef Oudjidan, Elevate (formerly known as Bloom) provides people in Bangladesh, Egypt, the Philippines, and Pakistan with FDIC-insured US bank accounts. This enables remote workers to receive their wages directly into their US bank accounts, utilise their debit cards for purchases, and transfer funds to their domestic bank accounts at highly competitive rates.

Initially trying to provide local USD accounts, Elevate realised that insured accounts based in the US were superior because no money is required to receive payments. In addition, consumers receive the security historically reserved for US customers. This also simplifies receiving payments from US employers and platforms like Deel, Upwork, Toptal and Fiverr.

Also Read: Report: BNPL remains popular amongst Indonesian fintech services users

Since 2021, Elevate has raised US$10 million in equity and debt from investors, including Y Combinator, Visa, Goodwater, VSQ, and Negma Group.

Elevate has established partnerships with many leading freelancing platforms and payroll providers, such as Deel, to acquire customers.

“Platforms like Deel and Upwork have enabled the surge of remote work in emerging markets, empowering talent from Manila, Lahore, Cairo, or Dhaka to compete on a global scale. However, the outdated system for remote workers to receive USD payments has posed challenges,” Khalid Keenan, CEO of Elevate.

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The essential guide: Selecting the perfect software outsourcing partner in Vietnam

Vietnam’s IT outsourcing in 2024 is expected to reach US$0.69 billion as businesses of all sizes choose Vietnamese partners to create and manage the software needed to thrive in today’s digital world. 

We’ve witnessed firsthand the advantages of a productive and respectful outsourcing relationship. However, the outsourcing industry also has its share of failed partnerships, projects gone off track, and damaged reputations. 

To avoid these pitfalls, it’s crucial to choose the right software development partner that fits well with your organisation. 

5 reasons Vietnam is an ideal software outsourcing destination

Technical expertise

Software outsourcing companies in Vietnam are rapidly adopting and mastering various technologies used globally. Outsourcing firms in Vietnam employ engineers who are proficient in emerging technologies such as Blockchain, cloud computing, IoT, and Machine Learning, along with other commonly used software development tools. 

In Vietnam, some tech stacks are more prevalent than others. For instance, you’ll find it easier to hire .NET, JS, and Quality Assurance engineers compared to Ruby and Scala developers. This doesn’t mean there are no skilled developers available in those areas; it’s just that there’s less formal training, so hiring might take longer unless you’re working with an established vendor who already has those skills within their team.

Young and talented IT workforce

What’s more, Vietnam’s IT industry currently employs over 550,000 developers, most of whom are from Generation Z (born between 1997 and 2012) and Millennials (born between 1981 and 1996). Each year, more than 50,000 fresh graduates from over 100 IT institutions join this vibrant workforce, bringing with them highly skilled abilities to innovate on various projects. 

These younger generations seek a better work-life balance, a healthy lifestyle, and more information about companies, products, and services. They also want to play an active role in the business process, contributing value to their company and society as a whole. 

With this large talent pool and an increasing number of English-speaking IT professionals, Vietnam has emerged as an excellent destination for outsourcing software development.

Competitive pricing

When considering Vietnam for software outsourcing, the main thing most people think about is the price. They want to know: 

  • How much will it cost? 
  • Can I afford it for my project? 

According to CIO magazine, Vietnam has become a top choice for cost-effective IT outsourcing. You could save up to 90 per cent compared to providers in the United States, Australia, and other European countries. Prices in Vietnam are also 30-50 per cent lower than in India and China. With these significant cost advantages and a commitment to high-quality processes, many global companies are turning to Vietnam for top-notch IT services at competitive rates.

Socioeconomic stability

Vietnam is mostly made up of one ethnic group, and most people aren’t openly religious. This creates a stable socio-political environment that’s good for business and progress. Compared to some other countries in Asia and Southeast Asia, Vietnam tends to have fewer conflicts and unrest. 

Also Read: 6 common questions about establishing a fintech company in Vietnam

With a well-educated and ambitious population, plus support from outside, Vietnam has everything it needs to succeed. During the COVID-19 pandemic, Vietnam showed how disciplined and efficient it can be. The country quickly organised resources and reduced risks.

Favorable environment for investment

Vietnam is one of the fastest-growing economies in Southeast Asia. It’s becoming a top choice for foreign investment, with a stable economy focused on exporting goods. According to the World Bank, in 2019, the country received US$16.12 billion from foreign investments in businesses, projects, and infrastructure. The Vietnamese government even launched Resolution 55, aiming to attract US$50 billion in foreign investments by 2030. 

Businesses worldwide are realising that outsourcing development to Vietnam is a golden opportunity. Many multinational companies are moving their operations to Vietnam because it’s safe and wise to invest there. With its stable political and cultural environment, Vietnam is perfect for long-term investments. Plus, after going through a digital transformation, it now has a large pool of IT talent, making it an ideal place for offshore software development projects.  

top software outsourcing company in vietnam

Key considerations for choosing a software outsourcing company in Vietnam

Industry expertise and experience

Experience is invaluable, especially when it comes to technical knowledge in outsourcing. The success of a software development outsourcing company hinges on the skills of its team. 

That’s why it’s vital for companies to thoroughly assess a vendor’s technical know-how. Software firms should be ready to share portfolio work, client feedback, and even connect with previous clients if needed. It’s also wise to check how the outsourcing company hires and vets its team. Those with rigorous vetting processes usually have top-notch talent. 

Great software outsourcing companies are usually adept in various technologies. While some focus on specific ones, those with broader expertise can better adapt to clients’ needs. 

To gauge a provider’s technical prowess further, companies should ask about accreditations, case studies, and business continuity plans. Understanding how a vendor manages quality control, project management, and problem-solving helps hiring companies decide if they’re the right fit for the job. 

Scope of project

Many software projects run into trouble because the initial scope is vague, making it hard to communicate what the project requires. 

Before reaching out to a software outsourcing company in Vietnam, put together a detailed project scope. It’s helpful to get input from your colleagues and fill in any gaps. Once you have a fleshed-out scope, start discussions with potential software development partners. 

A good software partner will review your project scope and schedule a follow-up meeting to clarify any questions their team may have about the project details. The best partners often have plenty of questions to ensure they fully understand your needs. 

Also Read: Vietnam’s language learning, test preparation platform Prep raises US$7M in Series A

Together, you and your partner will refine the scope to determine costs and resource needs more accurately. Be cautious of companies that avoid defining the scope, as they may try to add hidden fees. 

The top software development partners will work closely with you to create a comprehensive project scope, leading to more accurate costs and higher client satisfaction. And, a reliable software partner will know how to ask the right questions and assist you in defining your project requirements. 

Data security

When you find a software outsourcing company in Vietnam, you often have to share user data and copyright info with other companies. That’s why having clear rules and standards for data security is crucial.

Trustworthy outsourcing services create security policies to keep your data safe. This policy ensures your data is completely secure during the outsourcing process. Every outsourcing company worries about data protection and security. 

Also, make sure the partner’s IT infrastructure is reliable. It’s essential to pick an outsourcing location that follows strict data security measures and matches your cybersecurity standards. That way, you can be sure your data is always safe and secure, no matter what. 

Pricing models

As a hiring company, you should thoroughly understand the pricing and contract terms of potential vendors before deciding. There are different pricing models in outsourcing that suit various projects and needs, with project-based and team-based options being the most common. 

Good outsourcing providers offer different pricing and contract terms to match their clients’ needs. Another important aspect to consider is how transparent the vendor is about their pricing. Beforehand, clients should know the total costs, how costs are divided, and what happens if the workload increases or project requirements change. Choosing a vendor who isn’t clear about these aspects could lead to unexpected or hidden costs. 

Companies should also aim for a good balance between price and quality. While outsourcing often aims to cut costs, going for the cheapest option might result in a low-quality end product and could end up costing more in the long run. 

Approach Project-based Team-based
Explanation  A clear understanding of the scope and cost  Hire an external development team on a permanent basis  
Flexibility  Low  High 
Client management  Minimum  Maximum 
Budget  Fixed  Result-based 
Best fit for  Small and medium projects  Large projects 

Choosing the right software outsourcing company in Vietnam

Understand your project clearly

Before you start searching for a dependable software outsourcing company in Vietnam, it’s essential to have a clear understanding of your project: its goals, scope, and technical needs. 

If you’re not clear about what you want, it’ll be hard to narrow down potential agencies and effectively communicate your requirements. 

Here’s what to consider before you begin your search: 

  • Define project goals: Figure out what results you want to achieve. What problems do you want to solve, and how will the project help your business?
  • Make a goal-focused plan: Think about why you need this software, not just how or what it is. Focus on your business goals and how the new product will benefit your customers.
  • Set budget and timeline: Financial and time limits will shape the project’s scope. Clearly communicating these to potential software companies will manage expectations, help you come up with a realistic budget and deadlines, and foster honest collaboration.
  • List required technologies and skills: You don’t need to know every detail, but it’s useful to have a general idea of the technical needs. This will help you find companies with the right skills and experience to bring your idea to life. Unclear requirements can lead to misunderstandings, missed deadlines, and wasted money.
  • Prioritise: Decide if you need a website, a mobile app, or both. Focus on the most crucial features; otherwise, you might end up overwhelmed.

Do research and make a shortlist

Narrow down your options to a short list of two to four firms that you want to learn more about. Consider how well they match the initial criteria you’ve set. If you’re serious about choosing the right partner, you’ll need enough time to evaluate each one thoroughly. 

Also Read: Saladin seeks to transform Southeast Asia’s insurance landscape

Don’t rank providers solely by their hourly rate. While it’s important, focusing only on cost can make it hard to understand the total expenses of your partnership. Remember, opting for the cheapest option often ends up costing more in the long run. Instead of just looking at the price, it’s better to consider the value for money the provider can offer over time. Many factors play into this calculation, which we’ll discuss in detail in the next section.

Check partner’s market reputation

We all want to collaborate with the best in the industry. As a business, you’re always on the lookout for the top custom software development company to partner with.  

Before signing any contracts, it’s crucial to know how scalable their solutions are and how flexible they are in handling tough business challenges. These are important questions to ask yourself. 

Take a moment to check the market reputation of the service provider. Look into their client base and project history. You can find client testimonials and reviews on their website or social media channels. For more insights, consider reaching out to one of their clients on social media to get their opinion. 

Websites like Clutch or GoodFirms provide detailed profiles, ratings, and reviews of outsourcing companies based on client feedback and industry expertise. 

After weighing the pros and cons, analyse which drawbacks you can overlook in order to leverage the strengths of the company that align with your business needs. 

Review partner’s portfolio and case study

Most software outsourcing companies in Vietnam display their portfolio and case studies on their website or social media. However, you can still ask them for a more detailed portfolio if needed. 

Ask for access to the outsourcing developers’ portfolios and case studies. These showcase their past projects and achievements. Reviewing these helps you evaluate their expertise, abilities, and track record in delivering similar projects or solutions.

Final thoughts

Software is essential for modern businesses, but not all companies can afford to build their own team. That’s where outsourcing comes in handy. Vietnam is a popular choice for outsourcing due to its resources, skilled workforce, and reasonable costs. However, to get the most out of outsourcing in Vietnam, you need a reliable partner, careful planning, and good management. 

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Tech taps into beer: 5 ways breweries are winning with digital transformation

Up-and-coming breweries are being buoyed by an impressive array of technologies at the moment, and the best thing about what’s possible, thanks to this trend, is that cost does not have to be a limiting factor.

For startups looking to steam ahead this year, taking a gander at the following systems and solutions will certainly be sensible, so let’s crack open a cold can of insight into the tech-savvy side of the brewing industry.

Automated brewing systems

Automated brewing systems, once the domain of large breweries have now become accessible to startups. These systems allow precise control over the brewing process, reducing human error and ensuring consistency in each batch.

You can program recipes directly into the system, which handles everything from mashing to fermentation with minimal intervention. Imagine your brew day becoming more efficient and predictable — automation can make that happen, and this market is already worth US$1.152 billion as a result.

IoT integration

Integrating the Internet of Things (IoT) into brewing operations provides real-time monitoring and control over various stages of production. Sensors placed in fermenters, storage tanks, and even delivery trucks collect data continuously.

Also Read: Digital transformation for nonprofits: 3 strategies for success

This data flows to a central dashboard where you can monitor temperatures, pressures, and humidity levels from anywhere — your office, your smartphone, your laptop at home, and so forth.

Why settle for occasional manual checks when IoT offers constant vigilance? Not only does this improve product quality by catching deviations early, but it also helps in predictive maintenance.

Given that one report found that packaging line downtime in this industry is leaving craft brewers only bottling their product for 54 per cent of a given shift — with stoppages occurring every 12 minutes on average — there’s clearly a need to adopt this IoT-led approach.

Digital supply chain management

Managing a brewery’s supply chain can be daunting without the right tools. Digital supply chain management systems streamline procurement, inventory tracking, and vendor coordination. So, with a solution like Ollie, you’re improving brewery operations by using a centralised interface for managing orders, monitoring stock levels, and ensuring timely deliveries.

Using these systems, you gain transparency into your operations. For example, real-time updates on raw material availability prevent production delays. Moreover, these tools help forecast demand more accurately by analysing sales data patterns (reducing overstock and wastage).

Advanced analytics

Advanced analytics transform raw data into actionable insights, guiding decisions across brewing operations. With powerful algorithms and machine learning models, you can predict customer preferences, optimise brewing schedules, and enhance marketing strategies.

For instance, analysing sales trends helps pinpoint popular beer styles or seasonal demand spikes. This information allows for better inventory management and targeted promotions. Additionally, predictive maintenance algorithms monitor equipment health to prevent unexpected downtime, which, as discussed, can be commonplace — with 82 per cent of firms running into this type of snafu regularly.

Also Read: Securing the future: Navigating the digital transformation in BFSI amid cybersecurity challenges

Blockchain for authenticity tracking

Blockchain technology ensures transparency and authenticity in the brewing process. By recording every step – from sourcing raw materials to the final product — in an immutable ledger, you offer customers verifiable proof of your brew’s quality.

Think about how this enhances trust. Consumers can scan a QR code on your bottle to see its entire production history, from farm to brewery. This not only deters counterfeiting but also highlights your commitment to quality and sustainability. It’s something that big players like AB InBev have been using for a few years, and carries over to the craft startup scene as well.

Smart inventory solutions

Smart inventory solutions leverage AI and machine learning to manage stock levels more effectively. These systems predict when you’ll run low on essential ingredients, automate reorder processes, and even optimise storage conditions.

Consider the efficiency gained by knowing exactly how much malt or hops you need based on upcoming production schedules. No more guesswork or last-minute rush orders. Moreover, smart sensors in your storage facilities ensure optimal conditions for ingredient preservation (maintaining quality).

Final thoughts

From automation and IoT integration to seriously slick supply chain oversight, analytical insights, a bevvy of blockchain-based benefits, and, of course, smart inventory management, technology truly is empowering brewing startups in 2024. This might not give incumbent brands cause for concern, but it does also mean that there’s room for more companies to enter the market without the usual teething pains preventing their growth.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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