Running a tech startup is exciting, but you’ve got to be on your game every day, making smart decisions and leading your team through ups and downs. It’s a lot, and sometimes, you might wonder how you can keep up without burning out.

What if the key to enhanced productivity isn’t working harder but understanding how your brain functions? Neuroscience has some great insights that can change the game for tech founders.

I’ll show you brain tricks that can make a big difference in your daily life and your business. These aren’t just any tips; they’re backed by science to help you do your best without wearing yourself out.

Ready to see what they are? Let’s dive in and find out how you can tweak your routine for the better with these neuroscience-backed rituals:

Dawn simulation for enhanced cognitive function

Ever wondered why you feel supercharged after catching the sunrise? It’s not just the beauty; it’s science at work. Our brains are tuned to respond to natural light, kicking our cognitive functions into a higher gear.

Dawn simulation is a simple concept. It involves using artificial light that mimics the natural light of sunrise to trick our brain into thinking it’s morning. This nifty trick can do wonders for your decision-making and creativity.

Why? Because our brain loves light. It helps regulate our circadian rhythms, telling our bodies when it’s time to wake up and get going. When we align our internal clocks with natural light patterns, we’re essentially tuning our brain to operate at its best.

Studies have shown that light exposure, especially early in the day, can significantly improve cognitive performance. One study found that people exposed to bright light in the morning were more alert and had better reaction times compared to those in dimmer environments.

Also Read: Sana Ross: Elevating performance coaching and neuroscience in business

Another research piece highlighted that workers in offices with windows not only had more light exposure but also reported higher levels of creativity and satisfaction.

What does this mean for you? Using dawn simulation in your morning routine is like giving your brain a natural boost, preparing you to tackle complex problems and think outside the box.

And the best part? It’s a simple change that can yield significant results. Whether it’s through smart lighting in your home office or a dawn simulator alarm clock, making light work for you could be the edge you need in the fast-paced tech world.

Monotasking over multitasking

You’re juggling emails, slinging code, and brainstorming your next big project — all at the same time. Sounds like a typical day for a tech founder, right? But trying to do it all at once might actually be slowing you down. Welcome to the world of monotasking, the unsung hero in the neuroscience of productivity.

Our brains are phenomenal, but they have their limits, especially when it comes to multitasking. While we like to think we can handle numerous tasks simultaneously, the truth is, that our brains are just switching between functions really fast, not processing them simultaneously. This constant switching is where things get sticky.

Research has shown that the brain’s capacity for handling tasks concurrently is limited. A study from Stanford University found that heavy multitaskers were less competent at organising their thoughts, filtering out irrelevant information, and switching between tasks than those focused on one task at a time.

Essentially, multitasking can lead to decreased productivity and creativity because our brains are in a constant state of overdrive, trying to catch up.

The beauty of monotasking lies in its simplicity: by focusing on one task at a time, we allow our brain to dedicate its full attention and resources to that task. This focused attention not only improves the quality of our work but can also enhance our creativity. When we’re not distracted by constantly switching gears, our brains can delve deeper into problem-solving and innovative thinking.

The 20-20-20 rule to combat screen fatigue

In a world where screens are our constant companions, eye strain has become as common as coffee breaks. But what if I told you there’s a simple trick to give your eyes a breather and boost your focus? The 20-20-20 rule is like a mini-vacation for your eyes, and who wouldn’t want that?

Also Read: 7 things to consider when distributing leadership roles among founders

Here’s the deal: every 20 minutes, you take a brief pause to look at something 20 feet away for 20 seconds. That’s it. This little break can work wonders for reducing eye strain and refreshing your mind.

Why does this work? When we stare at screens for too long, we blink less, which can lead to dry, tired eyes. Looking away allows our eyes to reset and moisten, keeping them fresh.

But it’s not just about feeling good; there’s science to back it up. Research suggests regular breaks can significantly reduce eye strain and improve overall health. A study published in the Journal of Optometry and Vision Science found that participants who followed the 20-20-20 rule reported fewer symptoms of eye strain and improved focus throughout the day.

Another benefit? These short breaks can also help your brain switch gears and look at problems with a fresh perspective, boosting creativity and productivity.

Nature walks to boost innovation

Imagine stepping out of the tech bubble and into the tranquillity of nature. Sounds refreshing, right? Now, what if I told you that this simple act could crank up your creativity and problem-solving skills by up to 60 per cent? That’s right, trading concrete for greenery isn’t just a breath of fresh air for your lungs but also for your brain.

A study from Stanford University found that participants who went for walks in natural surroundings showed a significant increase in creativity and problem-solving abilities compared to those who walked in urban settings or didn’t walk at all. We’re talking a whopping 60% boost.

The reason? Nature has a unique way of engaging our brains that refreshes our attention and mental resources, which are often depleted by the constant demands of the digital world.

This is where the concept of Attention Restoration Theory (ART) comes into play. ART suggests that natural environments have a restorative effect on our attention. In the hustle and bustle of city life and endless screens, our attention is constantly being pulled in different directions, leading to fatigue.

Nature, on the other hand, provides gentle, engaging stimuli that allow our directed attention to recover and reset. This restoration process is what gives our creative thinking and problem-solving abilities a serious boost.

Final thoughts

Now that we’ve explored some incredible, neuroscience-backed rituals that can supercharge your brain and creativity, it’s your turn to implement these insights. Whether it’s waking up to a dawn simulator, embracing the power of monotasking, taking regular breaks with the 20-20-20 rule, or immersing yourself in nature, each of these rituals uniquely enhances your cognitive function, creativity, and overall well-being.

So, which ritual will you adopt first? Give it a go and see the difference for yourself. Who knows? It might just be the game-changer you’ve been looking for.

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The gaming industry is undergoing a creative shift, driven not just by cutting-edge graphics but by the rise in user-generated content (UGC). 

Games like Roblox and Minecraft are already incorporating UGC, with tools for players to create, trade, and even sell in-game items. Creators on Roblox alone earned a substantial US$525 million in 2021. 

As the gaming industry embraces UGC, a new dimension also emerges where players are not just creators but also contributors to a game’s ecosystem. This evolution signifies a distinctive shift in the gaming world, where community input and creativity become integral to a game’s direction.

Unlocking the power of user-generated content

While the gaming industry has achieved significant success over the years, it now faces a paradox of prosperity: innovation is beginning to stagnate. Game studios, in their quest for control, have created a development ecosystem that is largely “walled off” from its most vital component – the players. 

This has led to a growing concern regarding a decline in innovation emanating from game studios. The lack of ideas poses a significant challenge, as there is a limit to the “newness” that can be injected into graphics, storylines, and game modes each year.

The constant demand for fresh content creates an extremely challenging environment for game studios, leading to concerns about team burnout and pressure from stakeholders to generate more revenue.​​​​

Also Read: How gaming innovations in Web3 are rewriting entrepreneurial playbooks

Building on its success, Roblox, with over 70 million players, is harnessing the potential of generative AI to revolutionise the gaming industry with advanced UGC experiences. Dan Sturman, CTO of Roblox, emphasises the community’s vital role, “We envision the community as a force multiplier for generative AI, creating an ecosystem that our creators and users can leverage to create content and tools more effectively.” 

Enriching the creative gaming experience 

In the broader context of UGC, it has successfully demonstrated strong brand engagement for multinational companies. For example, the “IKEA At Mine” campaign significantly boosted the company’s social media engagement and 3.54x higher conversion rate by inviting customers to share content featuring IKEA products in their homes​.

In the mobile industry, Apple’s “Shot On iPhone” campaign garnered billions of impressions and significantly positive social media feedback, showcasing the power of UGC in enhancing fan engagement​.

For gaming, one example is led by a team of BAFTA and Emmy Award-winning veterans incorporating the UGC model in Shrapnel, a moddable shooter title on the Epic Games store. Its focus on player-created content (PCC) extends beyond character cosmetics or avatars, expanding even to entire playable maps. In this model, players can purchase land, alter the terrain as custom maps, and engage in collaborative decision-making to vote on the community’s favourite creations.

“The creator economy is accelerating, moving us towards a world where individuals can create careers within video games. This shift is not just about bringing enjoyment to others but also about offering creators a means to earn through their player-created content in video games, providing a new stage for the next generation of creator rockstars,” says Don Norbury, CTO and Studio Head of Shrapnel.

Also Read: The future of gaming is female and mobile

This benefit to players and developers is significant, as it not only enriches the in-game experience but seamlessly integrates gamers, creators, and curators. It intricately weaves gameplay and strategy within the community for a more creative and dynamic experience. This kind of approach bolsters community engagement by enabling players to create and trade content, thereby increasing player retention.

Toward a new epoch of player ownership

In the dynamic evolution of the gaming industry, projected to reach US$269 billion by 2025, how can users truly “own” the content they create? A new horizon emerges with the integration of blockchain technology into the creator economy, enabling UGC to be tracked as authentic digital assets that players can directly own and control. 

It ensures verifiable ownership and traceability of digital content,  both in-game and within the broader creator economy. For instance, games such as Fableborne and Shrapnel are being powered by the customisable Avalanche Subnet, enabling users to generate, own, play, and transfer in-game items, all transparently recorded on the public blockchain. 

For indie startups, studios, and entrepreneurs in the gaming industry, integrating blockchain into the gaming ecosystem is not just about keeping pace with technological advancements; it’s a strategic decision to cultivate a more dynamic, engaged, and sustainable gaming community. 

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Business financing solutions encompass a diverse range of strategies and mechanisms designed to help businesses and organisations acquire the capital necessary for various financial endeavours. These solutions operate on the fundamental principle of providing access to capital through various instruments, including loans, credit, and investment vehicles.

Currently, financial institutions, including banks and credit unions, are key players in providing traditional financing solutions. However, the landscape has evolved with the emergence of alternative financing options, such as crowdfunding platforms and peer-to-peer lending, offering additional avenues for securing capital. 

Businesses, especially small and medium enterprises (SMEs), have long struggled with funding shortages due to information asymmetry, lack of collateral, and high interest and other transactional costs. Specifically, according to the World Bank, about 40% of micro and SME companies had unmet financial needs amounting to $5.2 trillion annually with companies in the East Asia and Pacific making up the greatest proportion (46%) of the total global funding gap. 

Noticing the gap in the market, GB Helios was founded in 2015 as a member of the Goldbell Group to offer financial solutions to businesses, especially SMEs, in Singapore. In response to the dynamic market landscape, the company was recently rebranded as GB Helios in August 2023, reflecting its commitment to evolution and innovation.

GB Helios envisions itself as an Accelerator, driving partners towards seizing new market opportunities, a Game-changer pioneering innovative solutions, and an Enterpriser strategically championing growth through intelligent financing. Today, in collaboration with Venture Builds – Polaris, GB NXT, and Pilon, GB Helios stands at the forefront of financial ingenuity as an institution that invests, finances, co-builds, and accelerates local businesses. 

GB Helios’ comprehensive range of tailored and innovative financial products and services

Firstly, GB Helios’s tailored financing solutions wield transformative power, especially for SMEs facing challenges in securing credit. GB Helios, having originated as an SME itself, empathises with the struggles that small businesses encounter. The company’s commitment to innovation has resulted in a comprehensive suite of financial solutions. This flexibility allows the team to customise offerings to address diverse business needs and foster partnerships that contribute to shared growth.

“We started from an SME, therefore we can understand the difficulties SMEs face when trying to secure a credit line. This is why we try our best to help SMEs, and our team is always thinking out of the box to help them,” shared Alex Chua, Founder of GB Helios.

Rooted in a belief in relationship-building, GB Helios takes pride in understanding the ever-changing market and customer needs. The company’s comprehensive financial suite, combined with an agile and flexible approach, aims to empower startups and SMEs, a commitment best exemplified by their venture build, Polaris.

Also read: Fostering sustainability through education

“Our venture build, Polaris, was set up to provide tailored solutions to the new economy businesses which may face difficulties in securing credit lines due to different business models resulting in the lack of the necessary data required for traditional financing,” shared Tan Chun Hao, Head of Sales & Strategic Partnerships.

Secondly, another strategic financial solution provided by GB Helios is embedded financing, which has emerged as a game-changer, offering a seamless one-stop solution where customers can obtain financing alongside their purchases. “Imagine when your customer purchases from you, and besides purchasing what he requires, he is also able to get the necessary financing for the purchase at the same time. Embedded financing provides the convenience of a one-stop service to your customers, and this in turn builds loyalty and returning customers,” Tan elaborated.

GB Helios envisions this approach not just as a transactional service but as a means to build customer loyalty and encourage repeat business. In a business-to-business scenario, through embedded financing, GB Helios is able to offer simplified financing to businesses of all scales through their partners such as Oddle. Back in 2020, when a famous second-generation Hokkien Mee stall was looking to take up another hawker space for expansion, and needed extra funds for the deposit and renovation. They approached various financial institutions but were rejected due to the complexity of their business structure. When they heard of GB Helios (Polaris) through its partner, Oddle, they decided to give it a try and were surprised when they were granted a loan based on their average monthly sales. Today, they have continued to take up funding to cater for higher demand during festive periods, after their expansion. This in turn, helped Oddle to foster loyalty and encouragement to stay with their platform.

Thirdly, GB Helios also offers venture debt, a strategic capital solution, that distinguishes itself from traditional equity funding where shares are issued. With venture debt, startups can secure capital without diluting ownership, facilitating strategic growth by providing capital through an agreement for principal repayment with interest.

Various SMEs and startups have been empowered by GB Helios’s venture debt programs. For example, Circular’s success story exemplifies how GB Helios’ Venture Debt supported a business model at the forefront of the circular economy transition. The tailored approach, including a working capital revolver and asset leasing facility, demonstrated GB Helios’ understanding of the client’s unique business model and commitment to propelling startups to success. Consequently, Circular enthusiastically recommends GB Helios as a supportive partner in their business journey.

Nick Ramsay, CEO & Founder of Circular, said, “Consumer Electronics subscriptions is a new business model at the forefront of the circular economy transition. As such, finding partners to work with is not easy. GB Helios (Polaris) had the right entrepreneurial mindset to understand the potential of what we are building. They were able to tailor their products to better support our unique business model. We have used both a working capital revolver facility as well as an asset leasing facility. GB Helios (Polaris) really took the time to understand our business model and how they can best support us.”

Success stories with GB Helios

GB Helios emphasises the importance of partnership and growth, showcased through success stories such as the one with KILATS, an emerging startup in the field of green mobility.

Founded in 2021 by passionate motorcycle riders who shared a common environmental consciousness, KILATS aimed to revolutionise the motorcycle fleet industry by providing an end-to-end solution for a seamless transition to electric mobility. One of the key challenges faced by KILATS in its early days was securing funding and credit to fuel its ambitious vision. However, GB Helios, deeply entrenched in fleet mobility as part of the GoldBell Group in Singapore, quickly grasped the potential of KILATS. Hence, GB Helios provided KILATS with a revolving line of credit that effectively bridged the funding gap between suppliers and customers.

The flexibility of this financial arrangement allowed KILATS to draw on credit during critical times, ensuring smooth operations and growth. “We certainly recommend GB HELIOS to our peers as we can see the relationship with GB HELIOS is not only financial but there are a multitude of synergistic opportunities within the GoldBell Group and its network,” shared KILATS.

Also read: Exploring emerging tech at the Future Stage in Echelon X

Other clients that have gained invaluable support from GB Helios include Ritual Gym and MoneySmart, both of whom shared glowing opinions about GB Helios for its timely support of their financial needs.

“Working with GB Helios has been extremely pleasant and easy. It was impossible to have a conversation with the banks about our business needs and how they could help us. This is something that we appreciated being able to do with GB Helios and what we valued most. We were struggling with cash flow post-COVID, and GB Helios helped us out of a tight spot. I would definitely recommend them to friends,” shared Sharma Das, COO of Ritual Gym. Meanwhile, Vinod Nair, CEO of MoneySmart expressed, “GB Helios (Polaris) was accommodating in providing MoneySmart with a flexible solution for our unique situation. They made certain that our concerns were taken care of in a professional and orderly manner.”

GB Helios’s strategic networks and plans

GB Helios, positioned at the intersection of innovation and strategic collaboration, boasts a comprehensive network within the logistics sector in Singapore as a proud member of the Goldbell Group.

The company aligns its vision with government bodies, notably Enterprise Singapore, forging collaborative partnerships that contribute to the broader economic ecosystem. Beyond national borders, GB Helios has strategically established networks in Malaysia, Vietnam, the Philippines, Cambodia, and Thailand, showcasing a commitment to regional growth and market penetration.

Also read: The first 27 key innovation leaders who will speak at Echelon X

Looking towards the future, GB Helios is set to embark on new ventures and initiatives, including the recent launch of KRONOS, a digital supply chain platform, which signifies a leap into digital transformation, enabling suppliers to seamlessly apply for financing online. Furthermore, GB Helios recently launched AutoMate — a free-to-use online platform for automotive dealers. 

AutoMate is designed to help automotive dealers simplify their work processes through digitalisation and automation. With AutoMate, dealers can apply for car loans, car insurance, auctions, and floor stock financing with a click, on a single platform.

To explore the transformative potential of GB Helios’ tailored financing solutions and strategic connections, please visit the website here.

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This article is produced by the e27 team, sponsored by GB Helios

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According to Statista, inbound tourism is one of Spain’s major economic drivers. The number of international visitors was 104.6 million, and expenditure was 69.2 billion. Barcelona stands out as the most visited Spanish city for overnight visitors. 

When you are on the ground, it is easy to see why. The markets, the food, the buildings, the beach, what more do you want? Well, this has come at a cost, and now the mindful tourist is becoming ever-conscious of its footprint. Today, Barcelona is suffering a major ongoing drought. 

Reading an article in Le Monde provides some stark statistics. “Catalonia has had little to no rain for over three years now. Since autumn 2020, the accumulated rainfall deficit has exceeded 500 millimetres, the equivalent of a year’s rainfall in Barcelona.”

What will the beautiful coastal towns of Catalonia look like if the current drought continues, which has made it impossible for government officials to ignore the consequences of climate change? 

Strolling through the bustling streets of Barcelona, the eye-catching billboards featuring a simple red plastic bucket and the poignant message “Water doesn’t fall from the sky” serve as a stark reminder of the critical water scarcity gripping Catalonia and beyond. 

With over six million residents in the region facing strict water usage restrictions amid an official drought emergency, the daily rhythms of life are profoundly altered. From barren parks to dry fountains and shuttered showers, the impact reverberates through every facet of daily life. 

This isn’t an isolated plight confined to Catalonia; the entire Spanish Mediterranean coast, and indeed much of Europe, grapples with the sobering reality of climate disruption. As temperatures soar and rainfall becomes increasingly scarce, the consequences are felt far beyond parched landscapes and barren fields. 

Also Read: The climate change and gender equality connection: How to support underfunded women-owned business

Hotels resort to filling swimming pools with seawater, farmers face the gut-wrenching decision to abandon entire fruit crops, and iconic industries like olive oil production falter under the relentless heatwaves.

Amidst this turmoil, frustrations simmer, boiling over into protests that echo across Spanish cities, highlighting not only the immediate grievances of farmers but also deeper concerns about bureaucratic hurdles, international competition, and environmental sustainability. 

Against this backdrop, political discourse often seems detached from the urgent realities on the ground, leaving citizens disillusioned with mainstream politics and vulnerable to the allure of populist rhetoric.

As Catalonia grapples with a drought emergency, the glaring dissonance between political priorities and pressing environmental challenges underscores the pressing need for meaningful action and collective resolve in confronting the existential threat of climate disruption.

Will virtual environments provide an alternative for eager tourists?

The metaverse offers a taste of a place, a culture, and a set of values that may otherwise be foreign to us. Virtual landscapes exist to be explored but also to be designed.

Could Barcelona residents re-imagine the city in a virtual space? Projects like Upland mimic themselves in the real world as they understand the importance that the vast majority of people place on their homes. 

A country is an identity, a flag, a set of values, and a cultural representation of where you come from and what you like. Most of all, it is a sense of belonging and a community feeling that nobody from the outside can understand 

Yes, in practical terms, Barcelona residents will have the chance to regain how tourists experience their city. However, they may not enjoy the interpretation of their city, culture or neighbourhoods if they stay removed from the design.

With this said, let’s encourage all to explore, discover and provide an escape from societal woes via the metaverse.

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I’ve heard this a few times when I broke the news that I was leaving my previous company to join a (series C) startup.

While there have been a lot of romanticized notions of working for a startup, understandable there have also been perceptions of immense hard work and long hours.

I held my own opinions of what it would be like working for a startup, some of which admittedly misguided, but not in what you’d think it is. Being ‘one of those’ who made the jump, I’d like to share if such transitions are really hyped up to be what they are.

1. “Goodbye to having a life”

The most common words of a deterrent I’ve heard. No founder I’ve known works marathon 18 hours days, 7 days a week- the notion people build the assumption on that working for a startup will give you no life.

Founders, including my boss, don’t work such ‘punishing’ hours. Rather, I think it is more appropriate to say that they live and breathe what they do and that it comes through not just in emails or company memos but also conversations and observations.

Similarly, as an employee, I don’t watch the clock either when I am doing what I love. Inspiration and the ‘call of duty’ strike when it does, and you simply get down to it. Even if it’s past 6 pm …or 10 pm.

It definitely is not the separation of work and personal life, rather the integration of the two – and that can’t be quantified by hours nor is it confined to the walls of an office.

2. “You’re going to get a major culture shock”

Maybe it’s because I’ve joined companies that weren’t so ‘stiff’, Visenze’s more casual and flexible culture and structures weren’t so much of a shock to me than say someone from a Big 4. Flip-flops or sneakers to work? Sure. Not having an army of executives to help you run the show? Okay.

Also Read: 6 strategies to reduce your e-commerce startup expenses

There is a lot of autonomy and fluidity, and how you adapt and thrive really depends on your working style and agility. This would come hand in hand on what was presented during the recruitment cycle- what was communicated realistically of the company’s culture and what you expect. If those two are aligned, you shouldn’t be in for (too much) of a shock.

But if you do, I hope it’s a good shock.

3. “Joining a startup is risky”

The statement above is often accompanied by “You’re giving up working for an established company for an unknown?”. I think joining ANY new job is a gamble or a risk you take. Whether calculated or reckless.

We have seen startups launch and crash, but we have also seen big companies doing massive layoffs or going bankrupt. Yes, most startups don’t have the deep pockets that MNCs have. But that’s when your depth of belief in the company and it’s purpose makes up for it.

Obviously, before you join any company, you make your own assessment on the success rate of that company or the role. Anything is a risk or a gamble, you just go with the one that yields the rewards (monetary and/or experience) that drive you.

4. “Oh wow, so cool you’re joining a startup”

Pantries with endless food, cool and fun perks, pool tables, PlayStation…etc. Funnily, Visenze checks the box on all! But those are not what makes the company cool, or in my opinion, any startup cool. Do you know what I think is cool?

The technology that the Visenze has built, our purpose and mission, the culture, and the crazy s**t that I get to do. Those are what are cool. After all, I’m nowhere good at playing pool.

Also Read: How startups should approach public relations

Transitioning from an MNC to a startup? Is it all that different or is it not? It is as different from one MNC to another, or one startup to another. I realized that ‘startup’ is not so much your physical office space or the company.

‘Startup’ is a mindset. You don’t have to be in a startup. Sometimes you could be in a very big company but go about your work with a startup mindset, or some would say ‘entrepreneurial spirit’.

So if you are making a transition or vice versa, remember that it’s also about your mindset, what drives you and what you want. If you can’t figure those out, you’ll be in for a shock no matter where you go.

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This article was first published on October 29, 2019

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