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Ecosystem Roundup: Believe bags US$55M Series C, Pinhome secures US$50M Series B, Thunes buys Tookitaki

Muslim D2C fashion products brand Believe raises funding

Muslim D2C fashion brand Believe raises funding

Venturi Partners leads SG beauty startup Believe’s US$55M Series C
Other investors in the round are Accel, Jungle Ventures, Alteria Capital, and Genesis Alternative; Believe is a D2C beauty and personal care products startup, catering to the Muslim communities in Asia and the Middle East.

Indonesian proptech Pinhome secures US$50M Series B
Investors include Goodwater Capital, Intudo Ventures, Ribbit Capital, Eurazeo, and Insginia Ventures; Pinhome connects potential buyers and renters with property owners and agents; It also offers local services such as home cleaning and AC repair.

Singapore fintech firm Recur Club nets US$30M in seed funding
Lead investors are InfoEdge Ventures and Village Global; Recur offers a marketplace that helps companies raise growth capital without needing debt or diluting their equity; Financing ranges from US$10K to several million dollars.

Northstar leads US$22M Series A of Indonesia’s multi-vertical audio platform NOICE
Alpha JWC, Go-Ventures and Kinesys also joined the round; NOICE claims it hosts more than 40K pieces of content, serves 2M+ users, and its listeners spend ~80 minutes per day on the platform.

Thunes picks majority stake in Tookitaki for over US$20M
The deal allows Tookitaki to deepen its presence in core APAC markets the Middle East, Europe, and the Americas; Tookitaki delivers anti-money laundering and compliance solutions to banks and financial institutions.

Gobi, Ozora launch US$10M fund for women-centric startups in Indonesia
Ratu Nusa Fund will target firms in healthtech, e-commerce, social commerce, education, proptech, and fintech; It will also invest in companies that improve the livelihoods of women and girls across Indonesia.

Blockchain-based lender MetaLend bags US$5M in seed money
Investors are Pantera Capital, Collab Currency, and Ancient8; MetaLend allows users to apply for loans and put in their NFTs as collateral; It is also developing a BNPL service to allow users to purchase NFTs through instalments.

Temasek unit backs US$3.7M round of robot barista firm Crown Digita
The startup operates robot barista Ella, which can brew 200 cups of coffee per hour; The startup provides a contactless and cashless artisanal coffee experience to grab-and-go commuters.

Monk’s Hill leads US$5M pre-Series A round of  Ordinary Folk
The healthtech startup plans to expand into Asian markets, incuding Hong Kong; Ordinary Folk integrates its two consumer platforms — Noah and Zoey — distributed compliant medical network, EMR, digital prescriptions, cloud pharmacy, and last-mile fulfilment.

OFF FOODS raises US$1.7M in seed to promote alternative protein in Indonesia
Investors are Alpha JWC, GFC, Creative Gorilla Capital, Lemonilo, and United Family Capital; The company’s flagship product is OFF MEAT, a chicken-like alternative protein, starting with other chicken-like options such as nuggets.

EQUO raises US$1.3M in seed funding
Investors include NextGen Ventures, Techstars, East Ventures, and golfer Michelle Wie-West; EQUO builds the compostable alternatives to consumer products; Starting out with a line of drinking straws, EQUO has expanded its product line to include utensils and tote bags.

Green Li-ion closes US$11.6M Series A for European expansion, R&D
Investors include Energy Revolution Ventures, EDP Ventures, TRIREC, SOSV, and Entrepreneur First; Green has developed a range of plug and play modular battery recycling technologies targetting recycling and manufacturing plants.

How Sipher won high-profile VCs’ hearts even before its blockchain games hit the market
Unlike most blockchain games, Sipher not only aims to onboard the crypto- and NFT-savvy crowd but to introduce it to the traditional gaming community.

E-commerce major Tiki launches digital token Astra
Astra can be traded on Tiki Exchange; The value of Astra fluctuates and is currently pegged to Tiki Coin – one Tiki Coin is equivalent to one Vietnamese dong; Astra tokens can be used to purchase discount vouchers but cannot be exchanged for cash.

How Gojek built an intentional work culture for a thriving workforce
2022 will be the year of workplace reinvention. Here’s how to rethink and redesign workplace policies for the future of work.

NFTs for fundraising: What you need to know before jumping on the bandwagon
When it comes to using NFTs for fundraising, there are success stories, but there are also lessons for the rest of us; An interview with David Tng, Head of Growth, TZ APAC.

Hong Kong’s Times Square mall launches metaverse shopping
The mall has teamed up with Bunny Warriors and AiR Metaverse, which has produced HK’s replica in the online world; The crossover to the metaverse may help attract foot traffic during a challenging period for the local retail industry.

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

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Gobi Partners, Ozora Yatrapaktaja launch US$10M seed fund for women-led Indonesian startups

Ozora Venture Founding Partner Margaret Srijaya (left) and Gobi Partners Co-Founder Thomas Tsao

Venture capital (VC) firms Gobi Partners and Ozora Yatrapaktaja announced the launch of Ratu Nusa Fund, a US$10 million seed fund for women-led startups in Indonesia.

The fund will focus on seed stage and Pre-Series A stage companies in the health tech, e-commerce/social commerce, future-of-work/education, property tech, enterprise/SME tech and fintech verticals.

In a press statement, the firms also stated that the fund will also focus on companies that aim to improve the livelihoods of women and girls across Indonesia; underserved companies that reside in emerging secondary and tertiary cities such as Surabaya, Bali, Denpasar, Nusantara and Medan; as well as companies that leverage technology to broaden access and have the potential to create enhanced efficiencies and scalability.

“Women entrepreneurs have long gotten a small slice of the VC funding pie mainly due to entrenched gender biases, leaving untapped potential from half of the world’s population. The Ratu Nusa Fund was designed to address this gap,” said Gobi Partners Co-Founder Thomas Tsao.

Also Read: How Perfect Fit aims to promote greener, more inclusive period products to Indonesia

“There’s nowhere better to debut our first women-centric fund than in Indonesia where there are an estimated 30 million active women entrepreneurs who stand to benefit from a thriving startup ecosystem. We are also excited to partner with Ozora with its strong women-led management team and their deep-rooted networks here,” he continued.

Founded in 2002, Gobi Partners said that it has US$1.5 billion in assets under management, where it supports entrepreneurs from the early to growth stages. Gobi Partners has raised 15 funds across 13 locations and invested in over 310 startups with over 60 based in Southeast Asia.

As for Ozora Yatrapaktaja, the firm said that it has deep local expertise in Indonesia and a strong network with businesses, governments, organisations, and communities globally.

Its founding partner Margaret Srijaya is also the founder of Womenpreneurs.id, an online community that aims to empower women through self-improvement and entrepreneurship with over 300,000 followers since 2018.

Srijaya also served as the Head of VC at BPP HIPMI Indonesia, Local President Junior Chamber International (JCI) East Java in 2017, Women Lead Compartment in Chamber of Commerce Surabaya.

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

Image Credit: Gobi Partners, Ozora Yatrapaktaja

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EQUO raises US$1.3M in seed funding to build the compostable alternatives to consumer products

Marina Tran-Vu, Founder of EQUO

EQUO, a Vietnam-based startup that produces eco-friendly alternatives to consumer products, today announced that it has raised a US$1.3 million seed funding round led by NextGen Ventures with participation from Techstars, East Ventures, and professional golfer Michelle Wie-West.

Angel investors such as Luke Vigeant of Shed Capital; Jeff Hohner of Tecumseh Capital; Jack Tai, CEO & Co-Founder of OneClass; Mark Groves, Founder of Create The Love and Co-Founder of Mine’d; and Dimple Mukherjee also took part in the funding round.

EQUO said that it plans to use the funding to expand its product line, develop technical capabilities to quickly scale the business, and increase the brand’s awareness and exposure in the US, Canada, Vietnam and Singapore, while expanding to recently entered markets such as Europe, Japan and Australia.

Founded in 2020 by Marina Tran-Vu, the company aims to eliminate plastic waste by providing compostable alternatives for everyday goods such as utensils and straws. Its products are made of materials such as coffee, coconut and sugarcane to replace single-use plastics.

It aims to differentiate itself through “bright, exciting and distinct branding that captures the consumer’s attention in traditionally overlooked categories; and focuses on the education of new sustainable materials.”

Starting out with its line of drinking straws, it has expanded to include utensils and tote bags. Its upcoming product lines will include utensils made of coffee and wood, sugarcane food containers and cups, and compostable bags for grocery, retail and home use.

Also Read: COVID-19, the environment, and the tech ecosystem: what opportunity is available out there for us?

“Our vision is to replace all single-use plastic on the planet – plastic was never intended to be used for anything and everything, and using it for an average of 20 minutes or less, but taking hundreds of years to decompose – it just doesn’t make any sense. This isn’t just about the visible plastic we see in our environment, but also about the downstream effects of microplastics – which are now being found in unborn foetuses, in human blood and deep in our lungs,” said Tran-Vu.

“We are excited about the new products we are going to be delivering this year to show the world all the things we can do WITHOUT single-use plastic and (in some cases) paper.”

EQUO was named one of nine winners of the UNOPS (United Nations Office for Project Services) S3i Innovation Center Sweden Global Challenge for startups and a Top 18 Finalist in the EPPIC (Ending Plastic Pollution Innovation Challenge) by the UNDP (United Nations Development Programme).

Its products are available on Amazon in the US, Canada and Australia; on their website; wholesaler site Faire; and select F&B establishments and retailers in Vietnam, Singapore and Europe.

Prior to founding EQUO, Tran-Vu has more than 13 years of brand management experience at global FMCG companies including Unilever, Bacardi, LG Electronics and Spin Master.

The startup has also appeared in various reality TV shows such as Shark Tank Vietnam and Front Office by PlayersTV. It was the first Vietnamese startup admitted into Techstars.

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

Image Credit: EQUO

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How home-based care is changing the face of the health sector

Reading the news on Amazon taking on Teladoc, CVS and Walgreens with Amazon Care, I can’t help but recall one of Amazon’s most successful failures: Haven. Less than ten months ago, this healthcare venture that Amazon was involved in was disbanded. It was surprising because this was such a high profile partnership between JP Morgan Chase, Berkshire Hathaway and Amazon.

The disbanding of Haven seemed to demonstrate how complex and difficult it was to disrupt the US healthcare system.

Amazon is now making a comeback with Amazon Care, which provides users a hassle-free way to see a licensed doctor or nurse. Users can connect with care providers via chat or video and schedule an in-person visit or medication delivery when necessary.

As I read the article, two thoughts came to mind:

  • Nothing is wasted on Amazon; no experiments or investments are “bad”, as it is common for seemingly “bad or failed” projects to have a second wind.
  • The Amazon Care project could indicate that home-based care will gain momentum globally.

Nothing is wasted on Amazon

The Inc pointed to the FirePhone as Amazon’s most significant failure as sales failed to pick up even when it was sold for 99-cents when bundled with a contract. Yet, this “failed” project led to an even bigger breakthrough, that of Alexa, which has become a convenient voice assistant that many homes worldwide can’t do without. The FirePhone was just one example of a failure turned successful (re)deployment at Amazon.

Also Read: Is blockchain the future of medicine in creating more secure healthcare?

Home-based care gaining momentum

This led me to consider Vertex Ventures Southeast Asia & India’s (“Vertex”) portfolio, Speedoc. Speedoc is a virtual clinic and healthcare solutions platform that allows users to seek medical care and services from home.

Since its inception in Singapore in 2017, Speedoc has had a presence in five cities in Singapore and Malaysia. It had completed more than 110,000 visits and served more than 75,000 patients. There are 200 healthcare providers (and counting) who are serving the needs of the patients on the Speedoc platform.

  • June 2020, Heal raised US$100 million from Humana for the At-Home Care model.
  • Mar 2021, Dispatch Health raised US$200 million, led by Tiger and Humana, to scale up its in-home medical care;
  • June 2021, Medically Home raised more than US$100 million, led by Kaiser Permanente and an additional US$110 million before the year ended, led by Baxter International Inc. “Medically Home’s model is to unlock patients’ homes as safe alternative sites to receive high and lower acuity care across the care continuum in the comfort and convenience of their homes”.
  • This month (Feb 2022), we read Amazon’s entry into the home health market.

What are Speedoc’s plans for the home-based care space?

Does Speedoc and its home-based care service fit the characteristics of a “dreamy” business? The following are some considerations:

  • Will customers love it? H-Ward is way more acceptable

Hospital visitation is not the same after COVID-19. Hospitals used to be livelier places where families and friends would drop by and visit patients with home-cooked food, flowers, fruit baskets, etc.

Also Read: Modern solutions to modern problems: How Plusman LLC innovates healthcare

During the COVID-19 period, visitations were controlled. When the number of COVID cases rose, the hospitals (in Singapore) reduced patients to having two unique visitors per day and within time limits. The inconvenience was the lesser of the evil. Patients and their families experienced much more anxiety and stress than before.

Patients were left on their own after the visits. They also could no longer pace around the wards as freely as before, hence confined to a small space for hours due to movement control. Could such stress retard patients’ recovery process (physically, mentally and emotionally)?

A recent study showed that for COVID-19 isolation, home isolation is superior to centralised isolation in the recovery of COVID-19 associated depression, anxiety and self-rated health. Patients seemed to recover better despite being in isolation, so long as they were in their homes.

Similarly, with the select group of patients under the H-Ward® program, Speedoc noticed that patients were generally happier, recovered better, and their families were less stressed.

In due time, Speedoc will roll out H-Ward® to cover more conditions. Will this be a preferred recovery option for patients if given a choice? After two years of working from home and having our lives revolve around our homes, I believe we will embrace the H-Ward® option well before the next pandemic hits us.

Also Read: What telemedicine and Health Tech holds across SEA amidst COVID-19.

  • The proliferation of increasingly reliable and sophisticated wearables like the Apple Watch that can track a variety of vital stats and transmit needed information to the healthcare professionals
  • Beyond vital stats, wearables can also monitor and analyse patients’ movements, allowing them to perform therapeutic exercises and recover at home.
  • Miniaturization of large hospital equipment such as oximeter, blood pressure monitor etc

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Image Credit: studioroman

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Monk’s Hill leads US$5M pre-Series A round of Singapore’s telehealth startup Ordinary Folk

Ordinary Folk Founder SeanLow

Singapore-based telehealth startup Ordinary Folk today announced a pre-Series A funding of US$5 million led by Monk’s Hill Ventures.

The healthtech firm will use the capital to accelerate talent-hiring to build a differentiated customer experience in healthcare using tech, expand to new markets, including Hong Kong, and scale in Singapore.

Ordinary Folk plans to hire top engineering talents in Vietnam, product, growth and design across the Singapore and Hong Kong markets.

Established in 2020, Ordinary Folk integrates its two consumer platforms — Noah and Zoey — distributed compliant medical network, electronic medical record (EMR), digital prescriptions, cloud pharmacy, and last-mile fulfilment.

Noah is a men’s telehealth platform that integrates different care areas, including sexual health, mental wellness, hair care, and weight management, creating the right tools for a better, more seamless patient experience. On the other hand, Zoey allows women to access sexual wellness, fertility, mental health, and wellbeing medical solutions in a judgment-free space.

Also Read: Why Singapore is ASEAN’s sandbox for innovation in healthtech

Ordinary Folk will use a portion of the funds raised from this round to expand its B2B partnerships with companies to provide ‘Noah’ and ‘Zoey’ services to its employees.

The healthtech startup claims its revenue grew by over 130 per cent and attracted over a million unique visitors.

“Millions of people across Asia find it difficult to access proper treatment and care for health conditions with huge taboos attached. Our mission is to use technology to simplify the patient experience. Sixty per cent of total health expenditure in Southeast Asia is out-of-pocket, making treatments for many prevalent health conditions costly,” said Sean Low, Founder of Ordinary Folk.

“We realised the need for a frictionless experience, from discovery to delivery. This is why it was essential for our digital health platforms to create access to doctors and medical solutions for sexual health, hair care, fertility, mental health and overall wellbeing together,” added Low.

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

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How she made the switch from a pianist into starting her own business and impact VC

Jennifer Cheng Lo

This article is part of e27’s partnership with CEO Roundtable Podcast and Asian Investors Podcast and CEO TV hosted by David Kim wherein we publish the revised transcripts from the podcast’s interviews with inspiring entrepreneurs and experienced VCs. 

Jennifer Cheng Lo is the Co-Founder and Chair of NewChic Capital, her single Family Office. Jennifer is also the Founder of JennClub, a content and commerce platform empowering creators, investors, entrepreneurs, leaders, and changemakers. Jennifer is also a Founding Partner of Ace Investment Management, a women-led hedge fund.

She is also the Founder and Director, AKA CGG (Chief Glam Girl) of Glam-it, a beauty, fashion, and lifestyle technology brand; She is the Founding Advisor of Glam-it! PPE, a Social Enterprise founded by her three children. She is also the Chair of Women With Purpose (part of Society of Family Offices).

Born and raised in the US, Jennifer started a career as an actress and a model in New York City. Prior to University, Jennifer attended Boston University Academy and Brookline High School while achieving high honours in the New England Conservatory Pre-College program for Piano Performance. Jennifer holds a BA in International Relations from Brown University and an MBA from Hong Kong University of Science and Technology.

How many hats are you wearing now?  Tell us about your journey to founding NewChic Capital Family Office.

I’m wearing a ton of hats.  I’m a creator, entrepreneur, investor, community builder and champion for underestimated founders and funders and impactful projects for humanity.

I started out actually as a creator because true to my Chinese name which literally means “literature” and “music”.  I was a child prodigy at the piano, learning from the renowned Jean Stackhouse and Julia Bernstein at the New England Conservatory of Music in Boston.

I was winning different international competitions from the age of ten onwards and when I was a young teenager, I became the youngest student of the famed concert pianist the late Anthony di Bonaventura who was head of the music department at Boston University.

I was also a youth writer and won a national poetry competition then too.  I started acting and modelling while I was young, but also continued it on the side during high school, college and for a few years after I graduated.

During the pandemic, I recently resumed being an actress to do shooting and filming and promotions for some of my portfolio companies and projects.  I also restarted my career as a pianist and won an international competition, in order to motivate my three children and be a role model for them in their music and artistic pursuits.  It’s been nice to have this time to revisit various passions.

It was while performing and pursuing creative outlets since I was young, that I discovered I had the natural entrepreneurial ability and worked at and did startups with my brother and others while in college and also after graduating.

I was further able to develop as an entrepreneur and a builder in tech as I held management roles in technology companies and startups during and after business school which I did at the Hong Kong University of Science and Technology.

After some startup exits, I decided to start my family office NewChic Capital for investing in female and diverse founders and to pursue and build other impactful passion projects that help move the needle.

Aside from NewChic Capital, I’ve started a community called JennClub.com and also alongside my partner Vivian Wang, am in the process of launching publicly a private fund, Ace Investment Management; at a later date will be unveiling a micro VC with her and our other partner, Lauren Nham with occasional opportunities showing up in my JennFund syndicate on Angellist.

Tell us about your family business and how did you come up with the idea to start NewChic Capital Family Office?

My parents’ focus when I was growing up was on technology companies and also on real estate, and I realised early on the importance of entrepreneurship, investing, as well as diversifying into both physical and virtual (digital) assets.

My father and my mother recorded so many hours of my piano and acting videos growing up as he said these would be my memories and future generations’ memories.  Little did I know that the first NFT I ever minted later would be of me playing the piano, which was an NFT I made for Jin Yu and his loved ones while he was in the ICU and then passed away from COVID-19.

After being involved with startups that exited, I realised the future going forward was investing in other entrepreneurs, funders, changemakers, and community builders.  That’s what I’ve done and what I continue to do.

NewChic is a play on the words “New Girl”. I’d always been the new girl at school when we moved to different cities in the US when I was growing up, and I was the new girl when I moved to Hong Kong for business school and stayed to become an entrepreneur, investor, creator, and community builder in my own right.  As mentioned my main partners are women as well, Vivian Wang and Lauren Nham.

Please tell us about the investment thesis, e.g. strategy, sectors, focus geographic market, ticket size and stage, social impact, etc.

In terms of the investment thesis, we invest and try to abide by the mantra that “we are building the world we want our children to inherit”, and NewChic has many impact-focused investments from health therapeutics like Cambrian Bio with cancer vaccines and other longevity-focused medicines, to Climate-X which is focused on climate with their proprietary algorithm Spectra that has positively impacted the way people work ranging from how we eat, live, work, play.  We’ve invested in Pre-seed through C, sometimes as follow ons on our early investments.

What do you look for in an early-stage investment?  What do you have on your checklist?

We look for an alignment of values and vision when it comes to early-stage founders and it all comes down to the team, their ability to execute, as well as their track record.  By track record, we don’t necessarily mean exits or multiple exits (although that is nice).  We look at the team and the founders’ track record as people, are they good people?  Do they have a track record of creating value for and helping others?

Which verticals or which businesses do you think will experience explosive growth in the next couple of years post-pandemic?

I continue to believe in Web3 and the power of decentralisation, DAO for governance and financial inclusion for all as we are empowered to utilise our own data and actions, alongside the growth of a creator economy and a more ecosystem.

Also Read: The Shark Tank of Web3: How this DAO is bridging the funding gap for women founders

Throughout the pandemic and post-pandemic (whenever that is) and this new normal, we are all forced to accept, I still believe that basic human needs will stand strong including impact tech (we are all stakeholders in our collective future and the world), climate tech, ESG tech, property tech, food tech, edutech (we need to continuously learn and grow as does our next generation), fintech, wealth tech.

Please tell us a bit about a couple of your current portfolio companies you are bullish about and why you made an investment in them and are advising them.

Runway is a company we are extremely excited about as it’s led by my friend Siqi Chen (formerly Zynga, Postmates (Uber), Sandbox AR) who is an entrepreneur and investor hybrid like me, not to mention back multiple times by the likes of Andreesen Horowitz, an amazing advisor/venture partner on our investment committee.

ClimateX is a Climate change company at the forefront of bringing actionable data to people, organisations, and communities everywhere as we are all collectively impacted by climate change and the repercussions of not taking action now and recently closed their oversubscribed Seed (We invested in the Pre-Seed and Seed rounds).

HelloAva.co is our beauty and wellness AI portfolio disrupting the way consumers interact with their beauty and wellness products.

PlayGround is a creator multiverse that is empowering the way creators and communities interact and change the world together.

Votee is a company empowering consumers to monetise their data into actionable insights by brands and organisations.

Petastic is a pet metaverse helping us take care of our pet children utilising blockchain, token, and NFT technology.

All of our companies are Web3 or bridging the gap from Web2 to Web3.

I saw you are very active in philanthropic activities. What else do you do besides investment activities? Anything you are passionate about?

I am passionate about any charity that empowers women and children.  Women hold so many roles and I watched firsthand how entrepreneurial and strong my grandmothers and mother were and are.  I’ve played charity concerts using my piano as my “superpower” and I’ve been giving virtual concerts to those stuck in quarantine or recovering, or to inspire them, as well via social media.

What is your big picture, the next 5 years for you and your vision for NewChic Capital Family Office and your other businesses?

Let me flesh this out further in the future, but NewChic is going to continue to collaborate with and invest in impactful technology, Web3 communities, Metaverse, underestimated founders and funders, and more.

In the meantime, we will be also launching our MicroVC Fund as well as our Hedge Fund, and building out content and community platforms to be interoperable in this open collective future which will come down to the content (substance), community, curation, collaboration, and much more.

NFTs are the tip of the iceberg.  They are the culmination of art, culture, humanity, and technology but also they will be proofs of stake and ownership in an increasingly decentralised world where the best metaverses are underscored by the best communities.

We will continue to build and partner with projects with love and empathy as that is the ethos that makes us human.  Web3 is a cultural renaissance as much as it is a reawakening;  it is everyone currently alive right now who is truly immortalised onto the blockchain.

What are three traits you most want your children to adopt?

Resilience (grit), empathy, compassion, and moral intelligence.

What is your favourite book and why? 

I have too many favourite books to count.  However, at this moment I am remembering a book I read at a very young age called “The Diary of Anne Frank” as it’s very poignant and tells the story of a girl on the cusp of womanhood, speaking with the voice and innocence of a girl and the wisdom of an age far beyond her years, tragically snuffed short by the acts of a despot during World War II.

Also Read: Three books I loved reading in 2021 and the lessons they provided

It’s not hard to see the parallels to the current world situation.  For a happier series from my childhood, I enjoyed reading the entire “Anne of Green Gables” series about a girl coming of age and reaching full womanhood in Prince Edward Island, Canada.

What are the things you want to change most in the startup ecosystem?

In the startup ecosystem, I wish to see more of the pay it forward mentality.  It’s tempting to be heads-down on your own startup, but it’s still important to reach out a hand and help others and also, when you have that exit, or even a slight bit of success, to pay it forward and help others.

I like to invest my time and resources in others who have their hand out first to help, not take.  It’s important to understand that in order to be a successful entrepreneur, you also need to be an investor and vice versa, and to always think like an operator and be a doer, not a talker.

It’s also important for people to remember to put the relationship first above all else and to prioritise friendships and relationships and people over anything else.  I try to treat my personal friends in a very businesslike way, and I try to treat my business friends very personally.

What advice do you hear most commonly that is given to entrepreneurs you disagree with.  And why?

I hate hearing entrepreneurs being told that it’s all about the idea and the pitch.  It’s not about the idea; Anyone can have a good idea, and anyone can be coached to pitch well.  It is about the follow-through, the perseverance, and the overall vision and mission, as much as it is about the ability to pivot and iterate quickly, or at least evolve amidst ever-changing paradigms.

How do you evaluate your own relationship to money today? How has it changed over time?

I feel like money pales in comparison to the true assets which are family, health, and time.  I gave a TEDx talk on this almost a decade ago and I think it still holds true.  Time is the one currency that no one has enough of.  One can never spend enough time on family and loved ones, and health is something we all take for granted until it’s gone.  Same for your friends and family.  Do not take them for granted until they’re gone.

Who is the nicest person you have ever met? And why?

The nicest person I’ve ever met is my best friend Vivian.  She has always been there for me to the point of becoming family.  I met her in business school about ten years back and then I met my husband a week later.  She was my maid of honour at my wedding, and she’s now the godmother of my three children.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join our e27 Telegram groupFB community, or like the e27 Facebook page

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B2B tips: Doing business with large enterprises

SAP Webinar

B2B business founders and venture capitalists shared their first-hand experiences on effective ways of doing business with large enterprises in the recently concluded webinar “Let’s Make a Deal: How to Do Business with Large Enterprises”, organised by SAP APAC and e27.

Watch the webinar here.

Moderated by Aaron Ang, SAP Head of Midmarket Southeast Asia, panellists included Jonathan Tan, Managing Director of Unabiz Singapore; Quah Zheng Wei, CEO of Accredify; Gitta Amelia, CEO of Atola and founder of Everhaus VC; and Badai Tanmizi, Investment Manager at Qualgro VC. 

Ang kicked off the conversation by sharing the importance of understanding enterprise customers and taking into consideration the relative complexity and strategy when working with 10-headcount businesses vs. 1000-headcount businesses, such as whether they have regional or global business-coverage, and even how one’s solution may contribute to the overall objectives of an organisation’s growth.

Given the pressing concerns of businesses both large and small such as sustainability and the ability to respond to force majeure situations like the pandemic, being creative in the positioning of one’s business combined with a deep understanding of the organisation being served are essential.

Understanding the stage a business is in

Tan further elaborates on these points through his experience in building internet-of-things company Unabiz, dealing with projects involving sensors and networks. 

With over 1.3 million sensors deployed to date around the world, and having a business footprint in Singapore, Australia, and Japan, he advised B2B facing businesses to understand the value of their product line to potential enterprise customers based on its development maturity, and to position how the business will work with the large enterprise based on whether they are in the early, middle or late stage of growth and their corresponding capability.

Tan also mentioned the importance of identifying the nature of engagement with the enterprise: it can be selling to them as an end-user, selling through them as a partner or main contractor, and/or selling by being a reseller of their solutions.

Also read: Mobile app trends 2022: A global benchmark of app performance

The sell-through model allows for a larger market size, but it is important to master system integration and leverage on opportunities of packaging your solution together with the product lines of corporates; when engaging via the sell-through model, it is important to educate and work closely with large enterprises in understanding your product properly and engaging for sustained sales push.

While indeed large enterprises present larger and more attractive deal sizes, the reality is that closing the deal will take more time. That is why it is important to focus resources on a set target of large enterprises you aim to work with rather than arbitrarily going around. 

This helps you avoid “death by proof of concept” — a usual struggle among early-stage B2B startups – by being selective in who you work with and understanding how each party is going to invest in the deal. Tan also mentioned a good practice of understanding that enterprises—with their massive size—have many agendas across different departments. As such, navigating stakeholders and decision-makers within the organisation, engaging them, and having the right buy-in from the right people is key. 

Tan argued that understanding the organisational DNA of the enterprise customer, being ready to reskill from the onset, and making sure you don’t oversimplify or overcomplicate are all key aspects of a partnership. 

Other considerations such as designing for interoperability and being ready to work with other departments within the enterprise organisation being served are important. Furthermore, growth can be enabled by strategising further on how to extract greater mileage from a successful deployment and broadening the benefit of the system with further digital transformation.

The biggest challenge of working with corporates

Zheng Wei Quah, CEO & co-founder of Accredify, a company in the business of digital trust with over 12 million independently verified credentials to date, shares that the biggest challenge of working with corporates is going through the sales cycle and maintaining a product sales role versus a service provider role.

This is especially crucial for smaller startups that are only starting out and are now suddenly confronted by situations where large enterprises seek powerfully developed solutions that you simply cannot provide yet. In the discovery, implementation, and development phases, more requirements will be asked and may creep into one’s product development strategy without you realising it.

Quah shared his first-hand experience of being able to close contracts even before their full product release. He emphasises that large enterprises are looking for problem-solvers rather than a certain product. Therefore, it is important to make the buyer remember that you are the person in the room that can solve their problem—that you are the product—especially in the early phases. This period is critical in finding out what features to prioritise in developing the product, which is a constantly iterative process.

Also read: Massive gains for global startups in China’s robust market

Gitta Amelia, Founder of Everhaus VC, an early-stage sector-agnostic VC fund, with half of its investment portfolio in the B2B enterprise space, advised startups to perform extensive research before the actual customer outreach. It is important to know who the decision-makers are, and what the key pain points are that the enterprise customer is meaning to solve.

When closing deals with large companies, she shared that winning the deal is less about pitching and more about understanding the problem and seeing how you can help. The VC fund works alongside its investee companies in securing their first portfolio of enterprise customers. 

Once this is established, it can be replicated and help bolster business credibility. As VCs look for companies that can scale, it is imperative for startups to have a proof of concept before an investor can come in and invest.

In the context of the post-pandemic situation, Amelia further shared that understanding the reality of moving targets is important, and gaining primary information and performing extensive research is even more crucial. This change can present opportunities, with more companies now prioritising their digital transformation strategies.

Amelia also discussed why the VC’s role in good capital injection, especially in the early stages, is key in establishing successful partnerships. 

VCs can help in financial planning, setting KPIs to hit, and preparing for the next stages. Introductions to other VCs for the next stages are also accessible. With the network and portfolio approach, she further recommended for startups to be ready before an introduction is made to make it fruitful and to be aware of compliance processes and other requirements needed to close a deal.

Focusing on product

Badai Tanmizi, investment manager at Qualgro VC, a sector-agnostic series A to B venture capital fund focused on B2B enterprise companies, shared the trend and opportunity of startups that leverage the strategy of shifting from sales-led to product-led processes. This entails that sales workflows do not require a human in the loop, especially in the lead generation and pitch phases.

It may eventually require human involvement for demo and sign-off stages, but product-led growth is an emerging practice among series A and B stage startups servicing enterprises. An example of this is having a ready product with a freemium model where potential customers can do a demo without heavy commitments, thereby expanding the target set of enterprise customers.

Also read: 6 fintech startups you should keep an eye out for

When asked about sharing advice to growth-stage founders for greater success, Tanmizi further shared the importance of preparing one’s business and the product for enterprises, meeting certifications to meet enterprise procurement standards, ISO, security audits and the like. It is also good to plan for complicated and multi-stakeholder processes and keep the business focused on delivering a product rather than a service, as this may compromise scale to achieve regional or global growth for a startup. 

The “Let’s Make a Deal: How to Do Business with Large Enterprises” webinar is only one of many initiatives sponsored by SAP to share insights on sales strategies for startups and to highlight the importance of acquiring large enterprise customers through partnerships with global technology providers like SAP. With all the tips, trends, and insights shared by our esteemed panel of experts, SAP and e27 hope to bolster and embolden growth among relevant stakeholders in the larger business ecosystem.

To view the recent webinar, you can visit the official video. For more information, you may contact e27’s Joel Pelo at joel@e27.co

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This article is produced by the e27 team, sponsored by SAP

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Visit us at e27.co/advertise to get started.

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3 stages of marketing for your startup that can drive effective results

“I don’t have time for marketing” and “I’m doing enough marketing for my current needs” are two of the most common refrains heard from startup founders. It’s easy to fall into these comfort zones when you need to manage everything else (product management, tech, operations, HR, finance) day-to-day and put out the frequent fires in all of these above functions.

But amidst the maelstrom, it makes sense to set aside some time to figure out your marketing.

That’s because marketing isn’t just a function. It helps you refine your startup’s concept, its raison d’etre, its ikigai. In some cases, it doesn’t just refine it. It defines it.

I once worked with a startup that wanted a website. But what they needed was a brand narrative that defines and guides everything they do across mediums. A manifesto of what they are and are not, and the four pillars of their purpose, all articulated by an external agency (us) with a fresh pair of eyes. Once we gave them that, they took it way beyond the website task and embedded it into everything they did.

Having worked with startups and scale-ups in health tech, fintech and food tech, I’ve identified three stages in any startup’s marketing. Depending on the startup, its age, its funding, and the vision of its founders, different startups need to work in various stages of their marketing.

Also Read: How to use Twitter to market your product as a founder

Here’s my attempt to simplify and articulate these three stages. As we discuss this spectrum, feel free to ascertain where your startup is currently situated on it.

Brand fundamentals

The first stage is what I call brand fundamentals. This requires ascertaining the very essence of your brand and distilling it into a form that governs every communication ever done by your brand. Yes, your startup is a brand, however large or small.

This sometimes looks like a brand pyramid or brand house. There are many different variants of this, but they all have certain foundational concepts at the base, such as product attributes, functional benefits and emotional benefits.

As you move up the pyramid, the concepts take a loftier form, such as product personality and product positioning. At the very top would be the loftiest essence of a brand. This could be “real beauty and self-esteem” (if you’re a skincare brand) or “health and hygiene” (if you’re a hand sanitizer brand), or “helping people make connections over coffee” (if you’re a café or coffee brand)

It would be best if you weren’t plucking these from thin air to fill up an artefact such as a pyramid or a house. It would be best if you had strategists who spend a lot of time researching your company, its current users, prospective users, their pain points, competitors, and so on before sieving out your unique essence and encapsulating it succinct yet informative way.

Foundational creative outputs

The second stage is what I call foundational creative outputs. This is how your startup looks to the world.

A website that’s not just aesthetically pleasing but also high on its SEO creds. A delightful presence on the social media of your choice. Out-of-home ads or print materials if you deem fit. Or, in the light of our increasingly digital world, you might be better off investing in a podcast or an event platform.

Meanwhile, don’t neglect the bare necessities like your everyday business collaterals and how your office looks. All these things need to draw directly from the fundamentals you’ve formulated in the first stage. Your brand essence cannot just remain in your internal docs and decks.

The foundational creative outputs are how it sees the light of day and becomes visible to the wider world beyond those who work with you.

Also Read: Diversity and inclusion marketing campaigns: Everyone, everyday, forever

Advanced creative outputs

The third stage is what I call advanced creative outputs. You might want to announce your brand in a big way through a stunning video. You might attempt time-bound or market-specific social media campaigns. You might need an in-store presence, in which case your shopper marketing needs to be well thought out. You might even decide to go apeshit with an experiential AR/VR activation in a public place. This is arguably the most fun part of marketing.

Ideally, stage one (brand fundamentals) should be done once, and it should be solidly in place. Occasionally you might want to rethink it, for example, if you’re entering a new market. But if you find yourself revisiting your brand fundamentals repeatedly, chances are you’ve yet to crack it.

Stage two (foundational creative outputs) may need a regular rethink, given ever-evolving website design trends. But even that should ideally not change a whole lot. Think of your favourite brands, and chances are, they don’t drastically alter their social media voice or the aesthetics of their event pages on a whim.

Stage three (advanced creative outputs) can be in flux. In fact, to keep things fresh and exciting, I recommend that they should be in a state of flux. Have fun with unexpected and creative ways to bring your brand to life while consciously filtering against what your brand is and isn’t.

Some brands have the right to do humour. Some don’t. Some brands can talk with the authority of knowledge. Others with the familiarity of a friend. Ensure that every creative output stays true to who your brand is. Note that I said who your brand is, not what your brand is.

No startup wants to remain a startup forever. But that risk is there if you get caught up in the whirlwind of the here and now and fail to strengthen the fundamentals that’ll take you where you want to be.

The three-stage process I’ve outlined is meant to be a simple guide that can give you that bit of extra clarity you seek. I hope it helps!

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Northstar leads US$22M Series A of Indonesia’s multi-vertical audio platform NOICE

(L-R) NOICE CBO Niken Sasmaya and CEO Rado Ardian

NOICE, a multi-vertical audio platform for Indonesian listeners, has secured US$22 million in its Series A funding round led by Northstar Group, with participation from existing investors Alpha JWC, Go-Ventures and Kinesys.

“We will use the funds to grow our audio content creators’ community, advance the tech platform, and double down our efforts in developing audio series. We aim to surface Indonesia’s best stories from the local writers/storyteller’s community and adapt them into an audio format. We’ve piloted this new format and found very promising engagement and retention results,” said NOICE CEO Rado Ardian.

This round comes weeks after it announced a strategic investment by RANS Entertainment, a leading content company founded by celebrity couple Raffi Ahmad and Nagita Slavina.

Launched in June 2018 as a radio streaming platform, NOICE streams local audio content, including radio, music, audiobooks and podcasts, to registered listeners across Indonesia. Mahaka Media Group, a company created by Erick Thohir, the country’s minister of state-owned enterprises, is a major investor in NOICE.

Also Read: Indonesian podcast network NOICE nets ‘7-figure USD’ funding co-led by Alpha JWC, Go-Ventures

NOICE differentiates itself from its global rival Spotify through the platform’s hyperlocal in-house content. It focuses on producing and curating local audio content across different audio verticals and hosts more than 40,000 pieces of content.

The firm works closely with the local writers’ community to launch original audio drama series.

NOICE currently serves over two million users and claims to have grown more than 4x over the past year, with its listeners spending ~80 minutes per day on the platform.

The audio platform also runs an end-to-end creator development programme to guide the creators throughout their creative journey. It also includes a proprietary audio creation SaaS platform that allows creators to build and publish content directly on NOICE.

“Users and creators are always our top priority. We want users to have NOICE as their daily companion app through various content lineups ranging from new aspiring creators and hyperlocal talents to mega influencers. While on the creators’ side, we want to invest in building Noicemaker Studio, our recently launched a creator-focused platform where creators can grow their show and unlock the potential creator-driven monetization,” Rado added.

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

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NFTs for fundraising: What you need to know before jumping on the bandwagon

Image Credit: stylephotographs

As the technology becomes more popular, we begin to see various companies and organisations using NFTs for various purposes. Earlier this week, e27 published an interview with Singapore-based Ryde to understand their ride-to-earn programme and how they aim to build an efficient and advantageous membership programme with it.

In recent months, we have also begun to see artists, activists, and institutions utilising NFTs to fundraise for their projects. Leading media companies such as Straits Times raised over S$21,000 in an NFT auction to fundraise for The Straits Times School Pocket Money Fund; in fact, during the ongoing situation in Ukraine, its DAO’s sale of a simple NFT of the country’s flag managed to secure US$6.75 million in wartime funds.

But things are not always rosy. There are certainly examples of failed fundraising projects that can serve as a lesson for the rest of us.

If you are considering using NFTs as a means to fundraise for a cause or a project, what are the factors that you need to keep in mind? What can you do to ensure success? Most importantly, what can you learn from those who have failed?

e27 speaks to David Tng, Head of Growth, TZ APAC, the leading Asia-based ecosystem adoption arm for the Tezos blockchain, to understand more about fundraising through NFTs. Considered one of the most advanced and energy-efficient blockchains at the moment, the Tezos blockchain has been a go-to for many of the world’s most prominent NFT projects, including the largest fundraisers.

Also Read: Demystifying NFTs and DeFi

Why NFTs are great for fundraising

Before we can understand how to run a fundraising project using NFTs successfully, first we need to understand what makes this so attractive. The first advantage to come to mind was cost-effectiveness, followed by transparency and security.

Apart from that, NFTs open up the opportunity for a project or a cause to connect with a passionate, global audience who are even more willing to spend generously. In our interview, Tng cites a report by The Giving Block, a crypto financial platform that works with organisations to help them set up crypto wallets. The report reveals that the average crypto donations can go as high as US$10,000 while the average traditional donations are only around US$130.

“The number of donors is also increasing rapidly, around 15 times in 2021,” he adds.

But that does not mean fundraising through NFTs is completely risk-free. Tng warns against the potential of a backlash by citing the case of a recent fundraising effort by the World Wildlife Fund (WWF). Earlier this year, the UK chapter of the organisation released Tokens of Nature, a series of NFTs depicting endangered species.

The controversy began when experts criticised the organisation’s decision to work with Polygon. Despite being perceived as the more environmentally friendly option, digital currency economist Alex de Vries noted that Polygon “is responsible for some of the pollution generated by the notoriously energy inefficient Ethereum” and questioned WWF’s decisions. This eventually led to WWF discontinuing the initiative.

“Brands have to assess whether their values align with the technology on blockchain that they use. That’s something that they definitely have to figure out,” Tng stresses.

The failure of WWF reminds us of the key principle of fundraising through NFTs: In order to be able to attract potential donors, first, you need to understand them well.

David Tng, Head of Growth, TZ APAC. Image Credit: TZ APAC

When it comes to understanding your audience or potential NFT buyers, according to Tng, there are several questions that you need to answer:

1. What is the purpose of NFTs in this initiative?
“Why does this initiative require the use of NFTs and not other means of fundraising?” he asks. Tng also highlights the importance to decide the role that the NFT plays here: are they meant to build awareness, or are they a form of reward mechanism?

2. What does the NFT represent for the buyer?
Tng gives the example of Breast Cancer Awareness Month, an initiative where donors can show their contributions to the cause by displaying a pink ribbon on their online and offline presences. If you are fundraising by using NFTs, you also need to figure out a symbol that can represent buyers’ contributions. It can be in the form of an artwork, a symbol, or even access to a community such as a private group on Discord and Telegram, or an invitation to dine with the artist. “So there is a compelling reason [to contribute] that you can’t find elsewhere. This is actually the reason why they’re using NFTs; so it has to be very clear what the NFTs represent,” he stresses.

Tng says, when organisations are reaching out to TZ APAC for potential collaboration in a fundraising project, these are the questions that they will always ask. As with the case of WWF, where the organisations mistakenly associate themselves with a platform that is hurting their own brand, failure to understand the needs of the potential buyers may threaten the livelihood of the project.

Also Read: ‘NFTs provide new ways to handle IP management, empower content creators’: Inmagine CEO Warren Leow

“They have to be very clear because it is all going to be on social media. It is all going to be transparent. They need to have a strategy,” he stresses.

Another important point is to understand the fundamentals of the technology itself, as it can help organisations prevents mistakes, and be responsive in correcting the mistakes that they made. The Ukrainian NFT fundraising project is also a great example of the matter. According to Tng, the Ukrainian government earlier announced that they were going to do an airdrop of tokens to any person who had donated to the cause, but this ends up creating a backlash as they were not being clear about the purpose of these tokens.

“But something that they did well is that they realised the mistake quickly and cancel this plan. They are aware that they did not do enough research and were not really clear about the purpose.

There was also the matter of choosing the right blockchain to facilitate this effort.

“It really depends on the organisation which blockchain they are most aligned with. Whether it is Ethereum, Solana, or Tezos … There are some that are more energy-efficient, but there are also others that drive other values with them as well,” Tng says.

Getting the word out

As with any novel technology, education remains an important homework that stakeholders need to work on. In the case of a decentralised platform, it becomes even more crucial as users should be able to make informed decisions on their own.

Apart from that, there is also a need for organisations to continuously update the progress of this fundraising project through social media channels, particularly whenever the fundraising has reached a new milestone.

“I think organisations have to be aware of that and uphold themselves on a similar or even greater level than the traditional means of fundraising because now every single step of the way is visible to the public … There is an increasing need for communication,” Tng stresses.

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

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